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What becomes of a man who acquires a beautiful woman, with her "beauty" his sole target? He sabotages himself. He has gained no friend, no ally, no mutual trust: She knows quite well why she has been chosen. He has succeeded in buying something: the esteem of other men who find such an acquisition impressive.
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Naomi Wolf (The Beauty Myth)
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For getting those customers, you need to first let them know about your business, your product and how your product is exactly what they are looking for. And for that very purpose, you have to advertise your product.
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Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
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A market research project starts when you have the answers to the following questions:
1. Why are you researching?
2. What are you going to do with the results?
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Pooja Agnihotri (Market Research Like a Pro)
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Having an objective for any project is highly important as we are living in a world full of data—some useful but mostly useless.
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Pooja Agnihotri (Market Research Like a Pro)
“
For identifying the objective of your market research project, it is highly advisable that you should zero in on the exact information you want to collect and from who.
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Pooja Agnihotri (Market Research Like a Pro)
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If you are going to use the results of market research to make a big business decision, then it’s a good idea to do quantitative research rather than qualitative.
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Pooja Agnihotri (Market Research Like a Pro)
“
The more numbers you know through market research, the more you will be able to cut down your business risk.
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Pooja Agnihotri (Market Research Like a Pro)
“
The biggest advice I can give for setting up your market research objectives is to be very clear and concise.
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Pooja Agnihotri (Market Research Like a Pro)
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One market research project should have only one objective. More than one objective can affect the effectiveness of your research.
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Pooja Agnihotri (Market Research Like a Pro)
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Never guess anything. You will make bad business decisions if you do that. If you don’t have data on something, start a research project on that topic.
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Pooja Agnihotri (Market Research Like a Pro)
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Your market research objectives need to fit into your marketing strategy. If your objectives are not supporting your marketing strategy, then it’s going to be a waste of your resources.
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Pooja Agnihotri (Market Research Like a Pro)
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Big data is transitioning from a tool primarily for targeted advertising to an instrument with profound applications for diverse corporate sectors and for addressing chronic social problems.
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Alec J. Ross (The Industries of the Future)
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There is great potential for your business to grow exponentially if you take advantage of digital advertising. With an online presence, your products will be visible to a wider audience. You’ll be able to take your product to where your target customers are.
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Olawale Daniel
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To save ourselves from getting lost in this sea of data and ending up directionless, it becomes vital for every business owner to not just set up their market research objectives but also to stick to those.
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Pooja Agnihotri (Market Research Like a Pro)
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A propaganda model has a certain initial plausibility on guided free-market assumptions that are not particularly controversial. In essence, the private media are major corporations selling a product (readers and audiences) to other businesses (advertisers). The national media typically target and serve elite opinion, groups that, on the one hand, provide an optimal “profile” for advertising purposes, and, on the other, play a role in decision-making in the private and public spheres. The national media would be failing to meet their elite audience’s needs if they did not present a tolerably realistic portrayal of the world. But their “societal purpose” also requires that the media’s interpretation of the world reflect the interests and concerns of the sellers, the buyers, and the governmental and private institutions dominated by these groups.
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Noam Chomsky (Manufacturing Consent: The Political Economy of the Mass Media)
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In April 2017, a confidential document is leaked that reveals Facebook is offering advertisers the opportunity to target thirteen-to-seventeen-year-olds across its platforms, including Instagram, during moments of psychological vulnerability when they feel “worthless,” “insecure,” “stressed,” “defeated,” “anxious,” “stupid,” “useless,” and “like a failure.” Or to target them when they’re worried about their bodies and thinking of losing weight. Basically, when a teen is in a fragile emotional state. Facebook’s advertising team had made this presentation for an Australian client that explains that Instagram and Facebook monitor teenagers’ posts, photos, interactions, conversations with friends, visual communications, and internet activity on and off Facebook’s platforms and use this data to target young people when they’re vulnerable. In addition to the moments of vulnerability listed, Facebook finds moments when teenagers are concerned with “body confidence” and “working out & losing weight.
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Sarah Wynn-Williams (Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism)
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But if lifestyle ads work by the third-person effect, then there will be some products for which it makes good business sense to target a wider audience, one that includes both buyers and non-buyers.32 One reason to target non-buyers is to create envy. As Miller argues, this is the case for many luxury products. “Most BMW ads,” he says, “are not really aimed so much at potential BMW buyers as they are at potential BMW coveters.”33 When BMW advertises during popular TV shows or in mass-circulation magazines, only a small fraction of the audience can actually afford a BMW. But the goal is to reinforce for non-buyers the idea that BMW is a luxury brand.
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Kevin Simler (The Elephant in the Brain: Hidden Motives in Everyday Life)
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Random conversations about brands are now more credible than targeted advertising campaigns. Social circles have become the main source of influence, overtaking external marketing communications and even personal preference. Customers tend to follow the lead of their peers when deciding which brand to choose. It is as if customers were protecting themselves from false brand claims and campaign trickeries by using their social circles to build a fortress.
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Philip Kotler (Marketing 4.0: Moving from Traditional to Digital)
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Sometimes when I’m watching TV and I see a horrible commercial I think, “Only an asshole would buy that.” Then I think, Wait a minute! The advertising agency did research on their client’s target market and which channel and TV shows the ideal demographic watches, right? This would mean a carefully chosen ad campaign to get the product in front of the likely buyers, who in this case, are assholes. And I’m on the chosen channel, which means that I am one of the assholes of interest. Then I get spooked, because how’d they figure out that am asshole? Scary how well they know me.
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Jarod Kintz (At even one penny, this book would be overpriced. In fact, free is too expensive, because you'd still waste time by reading it.)
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We live in the highly sophisticated age of targeted advertising. And this is all very well and fine and part of our culture. What’s important is to recognize that our thoughts and cravings are not entirely our own. We are what surrounds
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Scott Stillman (Nature's Silent Message (Nature Book Series))
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In April 2017, a confidential document is leaked that reveals Facebook is offering advertisers the opportunity to target thirteen-to-seventeen-year-olds across its platforms, including Instagram, during moments of psychological vulnerability when they feel “worthless,” “insecure,” “stressed,” “defeated,” “anxious,” “stupid,” “useless,” and “like a failure.” Or to target them when they’re worried about their bodies and thinking of losing weight. Basically, when a teen is in a fragile emotional state.
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Sarah Wynn-Williams (Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism)
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Action achieves ambition.
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Amit Kalantri (Wealth of Words)
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When I was bartering to gain clients, I was self-sabotaging my business. I wasn’t making money, and the promised “exchange of advertising” wasn’t helping to grow my business.
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Kim Beasley (The Creative Introverted Entrepreneur: Learn To Be SEEN So That You Can SELL Online To Your Target Customers)
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What is weak, emphasize as strong. Not sure how to pronounce a word? Then say it loudly with confidence. If technology is outdated, the company board of directors will spend fortunes advertising that their products are the newest and best. To finance the lies, the board will fire a third of the employees, making stock prices go up. Then, before customers disconnect and go to competitors, the company will have made enough money on its lies to buy a startup company with new technology. But, of course, the new technology should not be a backdoor for thieves.
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Steve S. Saroff (Paper Targets: Art Can Be Murder)
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Trump heavily outspent Clinton on Facebook ads. In the weeks before the election, the Trump campaign was regularly one of the top advertisers on Facebook globally. His campaign could afford to do this because the data targeting enabled it to raise millions each month in campaign contributions through Facebook. In fact, Facebook was the Trump campaign’s largest source of cash.
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Sarah Wynn-Williams (Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism)
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Word of mouth is more effective than traditional advertising for two key reasons. First, it’s more persuasive. Second, word of mouth is more targeted. It is naturally directed towards an interested audience. But want to know the best thing about word of mouth? It’s available to everyone. And it doesn’t require millions of dollars spent on advertising. It just requires getting people to talk.
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Jonah Berger (Contagious: Why Things Catch On)
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But to what extent has computer technology been an advantage to the masses of people? To steelworkers, vegetable-store owners, teachers, garage mechanics, musicians, bricklayers, dentists, and most of the rest into whose lives the computer now intrudes? Their private matters have been made more accessible to powerful institutions. They are more easily tracked and controlled; are subjected to more examinations; are increasingly mystified by the decisions made about them; are often reduced to mere numerical objects. They are inundated by junk mail. They are easy targets for advertising agencies and political organizations. The schools teach their children to operate computerized systems instead of teaching things that are more valuable to children. In a word, almost nothing that they need happens to the losers. Which is why they are losers.
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Neil Postman (Technopoly: The Surrender of Culture to Technology)
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Do musical preferences predict political inclinations? Not long ago, an official with Pandora said that its predictions about those inclinations, based on zip code as well as musical choices, are between 75 and 80 percent accurate. And with that level of accuracy, it developed an advertising service “that would enable candidates and political organizations to target the majority of its 73 million active monthly Pandora listeners based on its sense of their political leanings.
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Cass R. Sunstein (#Republic: Divided Democracy in the Age of Social Media)
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You can choose to focus your advertising within a certain mile radius of your listing and target viewer interests, such as hiking, mountain biking, and skiing. You can also target any major nearby attractions, such as national parks or wineries.
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Culin Tate (Host Coach: A Blueprint for Creating Financial Freedom Through Short-Term Rental Investing)
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How To Buy Snapchat Accounts : Step by Step
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Snapchat, known for its disappearing messages, creative filters, and interactive content, has evolved into one of the most dynamic social media platforms. For those seeking rapid growth and engagement, buying Snapchat accounts can offer a range of advantages. This article explores the benefits of purchasing Snapchat accounts, particularly for businesses, marketers, and aspiring influencers.
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Creating engaging content, managing advertisements, and engaging with followers demand time and dedication. By purchasing a pre-verified and active Snapchat account, businesses can bypass the early stages of growth and focus on marketing strategies, product promotion, and audience interaction.
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Snapchat provides various marketing features, including Snap Ads, Sponsored Lenses, and Geofilters. With a pre-established account, businesses can launch targeted advertising campaigns to a ready-made audience. This ensures higher conversion rates and a better return on investment (ROI).
Access to Niche Audiences
When buying a Snapchat account, businesses can choose accounts aligned with their target demographics. Whether it’s fashion enthusiasts, tech-savvy individuals, or fitness lovers, niche-specific accounts offer the advantage of personalized marketing, resulting in more meaningful engagement.
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Monetizing a Snapchat account requires significant effort. With a bought account, revenue generation can begin almost immediately. Influencers and businesses can leverage their existing audience for brand partnerships, sponsored content, and affiliate marketing, maximizing revenue streams.
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High-performing Snapchat accounts are often approached by brands and advertisers for collaboration opportunities. By purchasing an account with an impressive following, businesses can attract lucrative partnerships, promoting mutual growth and exposure.
Market Testing and Research
Buying Snapchat accounts allows companies to conduct market research and test marketing campaigns more effectively. By analyzing audience behavior and preferences, businesses can refine their strategies and create more impactful content.
Leveraging Influencer Marketing
Influencer marketing remains a dominant force in the digital landscape. Brands can acquire accounts managed by influential figures to directly promote products or services to a highly engaged audience, resulting in increased brand awareness and sales.
Reduced Advertising Costs
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How To Buy Snapchat Accounts : Step by Step
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People target advertisers because they’re tired of their hard-won consumer dollars going to pay sexists and racists and homophobes who got those jobs, at least partially, by coasting on the privileges and benefit of the doubt conferred by sexism and racism and homophobia.
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Lindy West (Shrill: Notes from a Loud Woman)
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Whey protein Whey protein has got more bad press than whisky, gin, rum, wine, beer, and even grass. Whey protein is a powder made from milk which you mix with water to turn into a drink. It has the best biological value of protein; which means that almost every gram of whey you consume gets used for its intended purpose and is absorbed by the body. Whey isolate, made from whey protein is a boon for lactose intolerant vegetarians like me as it doesn’t irritate the stomach or the intestines. Whey protein has been accused of affecting the kidney, liver and heart but this isn’t true. Although superstars, cricketers and doctors advertise for the so called ‘Protein drinks’, (especially for children, easy targets perhaps, not to mention their parents’ obsession with their height), the reality is that these drinks are so loaded in sugar and have such miniscule amounts of protein (not to mention poor biological value too) that they really do much more harm than any good. And a nutrient is never specifically beneficial for a particular age group. Whey protein on the other hand is easy on the system, has zero sugar, and is easy to digest. If you weight train regularly or run long distances, whey protein will become a necessity. (It also comes in all flavours: chocolate, vanilla, strawberry and many more.) Word of caution: whey protein is a supplement. It is not supposed to be used as an alternative to eating correctly. Consuming adequate protein, carbs and fat by means of a well-balanced diet is a must. Only then can whey protein be of any help. Like with everything else, if you overdo it or depend on it alone to provide you with protein, you stand to lose out on its considerable benefits.
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Rujuta Diwekar (Don'T Lose Your Mind, Lose Your Weight)
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Facebook embedded staff in Trump’s campaign team in San Antonio for months, alongside Trump campaign programmers, ad copywriters, media buyers, network engineers, and data scientists. A Trump operative named Brad Parscale ran the operation together with the embedded Facebook staff, and he basically invented a new way for a political campaign to shitpost its way to the White House, targeting voters with misinformation, inflammatory posts, and fundraising messages. Boz, who led the ads team, described it as the “single best digital ad campaign I’ve ever seen from any advertiser. Period.
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Sarah Wynn-Williams (Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism)
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There’s good reason for such worries. About a year after Pole created his pregnancy prediction model, a man walked into a Minnesota Target and demanded to see the manager. He was clutching an advertisement. He was very angry. “My daughter got this in the mail!” he said. “She’s still in high school, and you’re sending her coupons for baby clothes and cribs? Are you trying to encourage her to get pregnant?” The manager didn’t have any idea what the man was talking about. He looked at the mailer. Sure enough, it was addressed to the man’s daughter and contained advertisements for maternity clothing, nursery furniture, and pictures of smiling infants gazing into their mothers’ eyes. The manager apologized profusely, and then called, a few days later, to apologize again. The father was somewhat abashed. “I had a talk with my daughter,” he said. “It turns out there’s been some activities in my house I haven’t been completely aware of.” He took a deep breath. “She’s due in August. I owe you an apology.
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Charles Duhigg (The Power of Habit: Why We Do What We Do and How to Change)
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So why aren’t more marketing companies targeting our age group? Why are there so many youth-oriented programs and advertisements on television today? Why are we being ignored? Don’t companies realize they are missing a huge market?
Now granted, a visit to the local mall will show you there are a lot of teenagers hanging out there these days. But are they shopping? Are they spending money? No. They’re “hanging.” Contrary to what our skin might be doing, we members of the over-forty crowd don’t “hang.” We shop, and not just window shop either. We’re serious buyers. When we pick up an item and turn it over to see the price, we often carry it right on over to the checkout counter and pay for it. Why? Because we know the energy involved with picking up items. We don’t do it unless we’re committed.
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Martha Bolton (Cooking With Hot Flashes: And Other Ways to Make Middle Age Profitable)
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Think about how record companies put together new pop bands: they do market research, they pick the kinds of faces that match, and then they market the band by advertising it to the most favorable demographic. New political parties now operate like that: you can bundle together issues, repackage them, and then market them, using exactly the same kind of targeted messaging—based on exactly the same kind of market research—that you know has worked in other places.
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Anne Applebaum (Twilight of Democracy: The Failure of Politics and the Parting of Friends)
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The company disputes their power to regulate Facebook at all, unless they’ve enacted specific laws targeting our business and legislating jurisdiction. So, I believe, if a local government notices false advertising on Facebook and asks us to take it down, unless they have a law giving them power or prohibiting misleading ads that specifically applies to social media companies, Facebook won’t act. Facebook’s American leadership believes the “values” it defines can trump national laws when they conflict.
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Sarah Wynn-Williams (Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism)
“
After all, the media have been and are the major dispenser of the ideals and norms surrounding motherhood: Millions of us have gone to the media for nuts-and-bolts child-rearing advice. Many of us, in fact, preferred media advice to the advice our mothers gave us. We didn't want to be like our mothers and many of us didn't want to raise our kids the way they raised us (although it turns out they did a pretty good job in the end). Thus beginning in the mid-1970s, working mothers became the most important thing you can become in the United States: a market. And they became a market just as niche marketing was exploding--the rise of cable channels, magazines like Working Mother, Family Life, Child, and Twins, all supported by advertisements geared specifically to the new, modern mother. Increased emphasis on child safety, from car seats to bicycle helmets, increased concerns about Johnny not being able to read, the recognition that mothers bought cars, watched the news, and maybe didn't want to tune into one TV show after the next about male detectives with a cockatoo or some other dumbass mascot saving hapless women--all contributed to new shows, ad campaigns, magazines, and TV news stories geared to mothers, especially affluent, upscale ones. Because of this sheer increase in output and target marketing, mothers were bombarded as never before by media constructions of the good mother. The good mother bought all this stuff to stimulate, protect, educate, and indulge her kids. She had to assemble it, install it, use it with her child, and protect her child from some of its features.
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Susan J. Douglas (The Mommy Myth: The Idealization of Motherhood and How It Has Undermined All Women)
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In order to stop the spread of these revolutionary ideas through books to disenfranchised people, the government in England enacted legislation called “the taxes on knowledge.” First, the Stamp Act of 1712 made printed materials expensive, hoping to price them out of the hands of women and poor people. Taxes were placed on paper and advertisements, so “the bigger the book, the bigger the tax.”[9] Similarly, the stamp duties on newspapers and pamphlets were understood to be “targeted attacks on the reading matter which the state feared most.”[10]
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Maya Rodale (Dangerous Books For Girls: The Bad Reputation of Romance Novels Explained)
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What Is Marketing? Some people think marketing is advertising or branding or some other vague concept. While all these are associated with marketing, they are not one and the same. Here’s the simplest, most jargon-free definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and, ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing. Yup, it’s as simple as that—marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer. All the stuff you usually associate with marketing are tactics.
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Allan Dib (The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd)
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I’m not saying that there is something wrong with moving to the city to pursue an adrenaline-racing calling. And I understand the fact that advertisers have always targeted our longing for self-importance. The real problem is that our values are changing and the new ones are wearing us out. But they’re also keeping us from forming genuine, long-term, and meaningful commitments that actually contribute to the lives of others. Over time, the hype of living a new life, taking up a radical calling, and changing the world can creep into every area of our life. And it can make us tired, depressed, and mean.
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Michael Scott Horton (Ordinary: Sustainable Faith in a Radical, Restless World)
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When I say we, I'm referring to society: copywriters, companies, and overall general opinion; I am in no way taking personal responsibility. We/they market to women like they are giant toddlers. This endless, pejorative, female-targeted infantilization of the English language when it's directed toward women: "Mama Bear needs her beauty rest!" "Rockstar gal gets her glam on!" "Work it, she-entrepreneur!" "Be a diva-licious ass-kicker in stilettos! The biggest, badass, boss-babe in herstory! The fiercest, she-matologist working in the blood lab!"
This pervasive rhetoric is basically watered down, digestible empowerment designed to get a woman's money. It's the advertising equivalent of a "Live Laugh Love" sign.
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Iliza Shlesinger (All Things Aside: Absolutely Correct Opinions)
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usaoldsmm./buy-google-ads-account/
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The most insidious part of the traditional marketing model is that “big blowout launch” mythology. Of course, equally seductive is the “build it and they will come” assumption that too many people associate with the Web. Both are too simple and rarely effective. Remember what Aaron Swartz realized. Users have to be pulled in. A good idea is not enough. Your customers, in fact, have to be “acquired.” But the way to do that isn’t with a bombardment. It’s with a targeted offensive in the right places aimed at the right people. Your start-up is designed to be a growth engine—and at some point early on, that engine has to be kick-started. The good news is that we have to do that only once. Because the next step isn’t about getting more attention or publicity. The endless promotional cycle of traditional marketing is not our destiny. Because once we bring our first customers in, our next move is to set about turning them into an army.
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Ryan Holiday (Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising)
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The anger and aggression that women feel, however, can always be abated by an infinite list of beauty products, some of which have the added benefit of eliminating the appearance of anger entirely. Even if a woman is angry, no one should know it by looking at her face – optimally lineless, expressionless, and, in some cases, actually paralyzed.
In 2015, news outlets announced a plastic surgery that promised to fix women with 'resting angry face,' popularly known as Resting Bitch Face. Plastic surgery, facial exercises, and even 'facial yoga' hinge on the idea that showing strong, particularly angry, emotions is bad and makes women undesirable. Antidepressant advertising targeting menopausal women encourages them to be tranquil, sedate, and, essentially, nice to look at. Lotions, creams, and injections are 'soothing' and 'calming'. Good skin care, the way to overcome 'angry' rashes or textures, has become a matter of carefully managing not just the feel of the body but also the disciplining of emotions.
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Soraya Chemaly
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Daily work in the field of online advertising, as Jack Goldenberg sees it, is still significantly different from what the trends are propagated by online promotions.
Defining online budget
According to Jack Goldenberg a vast majority of the budget for online advertising does not exceed $2,000 on a monthly basis, depending on the perception of the company as they can bring effects "online adventure", established budgets for online advertising move in value from $200 to $2,000 per month (with highest proportion of $200-$500). This does not mean that a number of companies gives less advertising - but even then it can not be called "creating the campaign." Goldenberg believes that in order to create an online advertising campaign there should be a budget of at least $500 for the use of different types of online advertising.
Goldenberg explains this as: In an environment of such budget is not simply distribute the money "wisely" and that since it has obvious benefits through a variety of online advertising systems.
Jack Goldenberg found out how most companies in the world and USA are oriented towards effects in relation to the funds that are made for advertising. In this type of company, regardless of what everyone knows to be used types of brand advertising (advertising through banners - display advertising) to create recognizable firms in certain target groups, the effects of such advertising are not directly comparable with respect to the effects of (price per click - CPC - Cost per click) with contextual advertising, which for years has given much more efficient (measurable) results in relation to advertising banners, concludes Mr. Goldenberg.
According to Yoel Goldenberg it is good when there is an understanding in companies that brand advertising has a different type of effects in relation to the PPC (contextual) advertising, and that would be it "documented" in a certain way, it is necessary to constantly explore and find those web sites that deliver the best effects for optimum need of assets.
The process of creating an online advertising campaigns, explained by Goldenberg, usually starts (or should start) finding individual Web sites on which to advertise a company could, possibly longer term.
Unfortunately, says Goldenberg, in our country is not in all sectors (industries) simply find diverse Web sites from which to choose "pretenders" for online advertising. An even greater problem is the fact that long-term advertising on a Web site does not bring the desired effect, unless it is constantly not working to the content of advertising often changes with an emphasis on meeting the needs of potential clients.
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But I haven’t mentioned the cheer relentlessness of modern life, the crowdedness, the incessant thumping music and braying voices, the near impossibility of finding solitude and silence and time to reflect. I haven’t mentioned the commercial pressures, the forces urging us to buy and discard and buy again. When everything in public life has a logo attached to it, when every public space is disfigured with advertisements, when nothing of public value and importance can take place without commercial sponsorship, when schools and hospitals have to act as if their guiding principle were market forces rather than human need, when adults and children alike are tempted to wear t-shirts with obscene words on them by the smirking little devices spelling the words wrongly, when citizens become consumers and clients; patients and guests, students and passengers are all flattened into customers, what price the school of morals? The answer is: what it would fetch in the market. And not a penny more. I haven’t mentioned the obsession with targets, and testing and tables; the management-driven and politics corrupted and all the clotted rubbish that so deforms the true work of schools. I haven’t mentioned something that might seem trivial but I think its importance is profound and rarely understood: that’s the difference between reading a story in a book and watching a story on a screen. It’s a psychological difference, not just a technical one. We need to take account of it and I fear we are not doing it, and the school of morals is suffering in result.
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Patrick Vlaskovits, who was part of the initial conversation that the term “growth hacker” came out of, put it well: “The more innovative your product is, the more likely you will have to find new and novel ways to get at your customers.”12 For example: 1. You can create the aura of exclusivity with an invite-only feature (as Mailbox did). 2. You can create hundreds of fake profiles to make your service look more popular and active than it actually is—nothing draws a crowd like a crowd (as reddit did in its early days). 3. You can target a single service or platform and cater to it exclusively—essentially piggybacking off or even stealing someone else’s growth (as PayPal did with eBay). 4. You can launch for just a small group of people, own that market, and then move from host to host until your product spreads like a virus (which is what Facebook did by starting in colleges—first at Harvard—before taking on the rest of the population). 5. You can host cool events and drive your first users through the system manually (as Myspace, Yelp, and Udemy all did). 6. You can absolutely dominate the App Store because your product provides totally new features that everyone is dying for (which is what Instagram did—twenty-five thousand downloads on its first day—and later Snapchat). 7. You can bring on influential advisors and investors for their valuable audience and fame rather than their money (as About.me and Trippy did—a move that many start-ups have emulated). 8. You can set up a special sub-domain on your e-commerce site where a percentage of every purchase users make goes to a charity of their choice (which is what Amazon did with Smile.Amazon.com this year to great success, proving that even a successful company can find little growth hacks). 9. You can try to name a Planned Parenthood clinic after your client or pay D-list celebrities to say offensive things about themselves to get all sorts of publicity that promotes your book (OK, those stunts were mine).
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Investing in a reliable source for Google Ads accounts means prioritizing quality over shortcuts. It enhances your chances of success in the competitive digital marketing landscape while saving valuable time and resources.
Where can I buy the Google Ads account?
If you’re looking to buy Google Ads accounts, there are several reliable platforms available online. Start by exploring dedicated websites that specialize in selling verified Google Ads accounts. These sites often offer competitive prices and instant delivery.
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Mark Haddon
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One such network is The Deck, which targets the niche audience of Web creatives. As an advertiser, you know exactly the audience you’re reaching.
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Gabriel Weinberg (Traction: How Any Startup Can Achieve Explosive Customer Growth)
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Understanding your consumer makes it easier and cheaper to reach them in large volume with targeted marketing and advertising. It also makes it easier to create a product that better satisfies their needs, and is used in a manner that is convenient to them (important for product adoption and customer retention).
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Alex Genadinik (Business Plan Template And Example: How To Write A Business Plan: Business Planning Made Simple)
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Understanding your consumer makes it easier and cheaper to reach them in large volume with targeted marketing and advertising. It also makes it easier to create a product that better satisfies their needs, and is used in a manner that is convenient to them (important for product adoption and customer retention). It also helps you better understand your market size, which enables you to make more accurate financial estimates.
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Alex Genadinik (Business Plan Template And Example: How To Write A Business Plan: Business Planning Made Simple)
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He never allowed advertising on the Neighborhood that targeted kids, for fear that young viewers couldn’t tell the difference between product pitches and the educational content of the show.
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Maxwell King (The Good Neighbor: The Life and Work of Fred Rogers)
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the data used in targeting ads are garbage. The algorithms being used to deliver advertising are garbage. Nico concludes that old-school mass marketing, without targeting and audience data, will “create better ROIs in many situations.”4 The whole edifice of online advertising is, in short, bunk.
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Tim Hwang (Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x Logic))
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Given the hostility and intensity of these supply operations, it is not too surprising that Disconnect software was banned from Google Play’s vast catalog of mobile apps, leading to Disconnect’s lawsuit against Google in 2015. The startup’s complaint explains that “advertising companies including Google use these invisible connections to ‘track’ the user as he/she browses the web or opens other mobile applications, in order to collect personal information about the user, create a ‘profile’ of the user, and make money targeting advertising to the user.
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Shoshana Zuboff (The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power)
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To address this issue, LinkedIn layered an additional interaction on top of its core interaction: It began allowing users to organize themselves into groups and start discussions. This second form of interaction didn’t achieve the popularity LinkedIn had hoped for either. Given the self-promotional behavior that a professional network encourages, the loudest users in the groups were often also the most obnoxious. So LinkedIn went on to add a further interaction, partly driven by the quest to monetize the platform: it allowed recruiters to use the site to target candidates, and advertisers to target ads to relevant professionals. Later still, LinkedIn created another interaction when it allowed thought leaders, and subsequently all users, to publish posts on LinkedIn for others to read, effectively turning the site into a publishing platform. This combination of many forms of interaction gives users more reasons to visit LinkedIn.
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Geoffrey G. Parker (Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You)
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Random conversations about brands are now more credible than targeted advertising campaigns.
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Philip Kotler (Marketing 4.0: Moving from Traditional to Digital)
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Targeted advertising of this kind is often held up as the quintessence of a scientific approach. But again, at least some of those consumers, and possibly many of them, would have bought the products anyway. As a result, the ads were just as wasted on them as they were on consumers who saw the ads and weren’t interested.
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Duncan J. Watts (Everything is Obvious: Once You Know the Answer)
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Not paying attention to your market research results is not just a waste of your market research efforts but also a loss of an opportunity to make your business more profitable.
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Pooja Agnihotri
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The term “growth hacker” has many different meanings for different people, but I’ll define it as I have come to understand it: A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are emails, data targeting, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like “branding” and “mind share,” growth hackers relentlessly pursue users and growth—and when they do it right, those users become evangelists for products, bringing more users with them. Growth hackers are the inventors, operators, and mechanics of a self-sustaining and self-propagating growth machine that can take a company not just from zero to one, but from one to a hundred or a hundred million.
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Ryan Holiday (Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising)
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Blockbusters’ tactics included hiring African American women to push carriages with their babies through white neighborhoods, hiring African American men to drive cars with radios blasting through white neighborhoods, paying African American men to accompany agents knocking on doors to see if homes were for sale, or making random telephone calls to residents of white neighborhoods and asking to speak to someone with a stereotypically African American name like “Johnnie Mae.” Speculators also took out real estate advertisements in African American newspapers, even if the featured properties were not for sale. The ads’ purpose was to attract potential African American buyers to walk around white areas that were targeted for blockbusting
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Richard Rothstein (The Color of Law: A Forgotten History of How Our Government Segregated America)
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Leading adult advertising network, specializing in targeted, high-conversion campaigns for adult content websites and brands worldwide. We offer innovative solutions, robust analytics, and unparalleled support to maximize ROI and drive growth in the adult industry.
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Alex Williams
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Direct response marketing is designed to evoke an immediate response and compel prospects to take some specific action, such as opting in to your email list, picking up the phone and calling for more information, placing an order or being directed to a web page. So what makes a direct response ad? Here are some of the main characteristics: It’s trackable. That is, when someone responds, you know which ad and which media was responsible for generating the response. This is in direct contrast to mass media or “brand” marketing—no one will ever know what ad compelled you to buy that can of Coke; heck you may not even know yourself. It’s measurable. Since you know which ads are being responded to and how many sales you’ve received from each one, you can measure exactly how effective each ad is. You then drop or change ads that are not giving you a return on investment. It uses compelling headlines and sales copy. Direct response marketing has a compelling message of strong interest to your chosen prospects. It uses attention-grabbing headlines with strong sales copy that is “salesmanship in print.” Often the ad looks more like an editorial than an ad (hence making it at least three times more likely to get read). It targets a specific audience or niche. Prospects within specific verticals, geographic zones or niche markets are targeted. The ad aims to appeal to a narrow target market. It makes a specific offer. Usually, the ad makes a specific value-packed offer. Often the aim is not necessarily to sell anything from the ad but to simply get the prospect to take the next action, such as requesting a free report. The offer focuses on the prospect rather than on the advertiser and talks about the prospect’s interests, desires, fears, and frustrations. By contrast, mass media or “brand” marketing has a broad, one-size-fits-all marketing message and is focused on the advertiser. It demands a response. Direct response advertising has a “call to action,” compelling the prospect to do something specific. It also includes a means of response and “capture” of these responses. Interested, high-probability prospects have easy ways to respond, such as a regular phone number, a free recorded message line, a website, a fax back form, a reply card or coupons. When the prospect responds, as much of the person’s contact information as possible is captured so that they can be contacted beyond the initial response. It includes multi-step, short-term follow-up. In exchange for capturing the prospect’s details, valuable education and information on the prospect’s problem is offered. The information should carry with it a second “irresistible offer”—tied to whatever next step you want the prospect to take, such as calling to schedule an appointment or coming into the showroom or store. Then a series of follow-up “touches” via different media such as mail, email, fax and phone are made. Often there is a time or quantity limit on the offer.
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Allan Dib (The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd)
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Social media companies are behaving just like the tobacco companies of the 1950s that targeted advertisements to pregnant women, knowing full well the health consequences for unborn babies. And as if that is not harmful enough, these addictive practices create dependence that locks in consumers, whose psychological barriers to switch to competitors leads them to pay higher prices. There is no doubt that addiction-inducing practices need much closer scrutiny and regulation, also merely from an economic view.
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Jan Eeckhout (The Profit Paradox: How Thriving Firms Threaten the Future of Work)
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In the 1970s, the average American was exposed to about five hundred ads a day between billboards, television, radio, and print. Today, digital marketing experts estimate that the number is closer to ten thousand ads per day — and those ads are increasingly “micro- targeted” to us based on a huge amount of data that companies possess about our habits and interests.
We can’t possibly see ten thousand ads a day and process them all. Advertisers have to get more creative about how to get our attention. Their goal is to create ads that we really do “see,” and ideally take action from. Once we get used to one type of ad, we might tune them out, so advertisers work to capture our eyeballs (and our wallets) in new and different ways.
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Thatcher Wine (The Twelve Monotasks: Do One Thing at a Time to Do Everything Better)
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When you’re a kid,” he said, “time lasts forever. You’re immortal. When your grandparents die, it’s not real. Not yet. Then your parents go, and … well, it’s like there’s no more insurance. You’re next in line. You’re that guy!” He laughed. “The last one standing. The one everyone wants to make sure to see at Christmas, because you never know. You never know. I can see them grieving me even while I’m still here. And there’s a comfort in that. A love. So maybe that’s what you’re giving your father by being here. Even if he doesn’t know it in his brain, he knows it in his cells.” Her throat was dry, and her eyes burned. She folded her hands, staring down at the ridgeline of her knuckles. The man said, “What?” She cleared her throat. “The mourning, it sucks, yeah, but no one tells you…” He kept his gaze steady on her. She forced out the words. “No one tells you how hard it is not to get resentful.” “Accept it,” he said. “If you accept life, you accept all its rich, awful complexities. Because if you think about it, what’s the alternative?” She thought of pork-belly sliders and dude-bros thumbing their phones over dinner and the sweet bullshit promise of demo-targeted advertising. She took the man’s hand, skin draped over bone. “Thank you.
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Gregg Hurwitz (Out of the Dark (Orphan X, #4))
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Since digital resources began to develop new models of selling, a great deal of ingenuity has been invested in trying to replicate the experience of browsing. The results are impressive, if a little creepy, in the recommendations by association in both the search results (‘if you bought this, you may also like this’) and the micro-targeted paid advertising. But what if we want something different, rather than more of the same? What if we do not know that we want something different, but a chance encounter sparks our interests? Digital has not found a way either to replicate this unplanned event
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Andrew Pettegree & Arthur Der Weduwen
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In the rapidly evolving business landscape of Saudi Arabia, the role of digital marketing agencies has become indispensable. As more companies recognize the need to establish a robust online presence, these agencies provide essential services that can significantly enhance brand visibility and customer engagement. From local startups to established enterprises, leveraging the expertise of a digital marketing agency in Saudi Arabia is crucial for staying competitive.
Understanding the Local Market
A key advantage of working with a digital marketing agency in Saudi Arabia is their deep understanding of the local market dynamics. Saudi Arabia's unique cultural and economic environment demands tailored marketing strategies that resonate with its diverse population. Digital marketing agencies have their fingers on the pulse of local consumer behavior, enabling them to create campaigns that speak directly to the needs and preferences of Saudi consumers.
Comprehensive Digital Marketing Services
Digital marketing encompasses a wide range of services, and agencies in Saudi Arabia offer comprehensive solutions to meet various business needs. These services include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing services in Saudi Arabia. By employing a multi-faceted approach, agencies can ensure that businesses reach their target audience effectively across multiple channels.
Social Media Marketing Services
Social media has become a critical component of any digital marketing strategy. With a high percentage of the population active on platforms like Twitter, Instagram, and Snapchat, social media marketing services in Saudi Arabia are essential for brand engagement. Digital marketing agencies help businesses create compelling content and manage their online presence, fostering community interaction and driving brand loyalty.
By tailoring social media campaigns to reflect local culture and trends, these agencies can enhance a brand's visibility and relevance. Effective social media marketing not only boosts engagement but also facilitates direct communication between brands and their customers, creating a more personalized
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Smith
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From Mickey Mouse ears and Davy Crockett caps to hula hoops, Silly Putty, Slinky, and Barbie, Boomers became the first child generation to be target marketed by advertising agencies.
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William Strauss (The Fourth Turning: What the Cycles of History Tell Us About America's Next Rendezvous with Destiny)
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Ramakrishna Paramhans Ward,
PO mangal nagar, Katni, [M.P.]
2nd Floor, Above KBZ Pay Centre, between 65 & 66 street,
Manawhari Road Mandalay, Myanmar
Phone +95 9972107002
1. Study Organizations in Myanmar: A Growing Demand for survey companies in Myanmar
is a Southeast Asian nation steeped in culture and history. Over the past ten years, it has undergone rapid economic growth and modernization. This development has made an expanding market for different administrations, including statistical surveying. Businesses in Myanmar benefit greatly from the assistance of survey firms in comprehending consumer behavior, market trends, and the landscape of competition. Among the main players in this field is AMT Statistical surveying, an organization known for its complete administrations and neighborhood skill.
The Role of survey companies in Myanmar Businesses wishing to establish or expand their presence in this dynamic market must conduct market research in Myanmar. Myanmar, which has a population of over 54 million people, presents significant opportunities for businesses operating in a variety of industries, including tourism, finance, consumer goods, and telecommunications. However, the market also faces unique obstacles like a diverse ethnic landscape, varying degrees of economic development across regions, and a regulatory environment that is constantly shifting.
By providing insights into consumer preferences, purchasing patterns, and market dynamics, survey companies assist businesses in navigating these complexities. To get accurate and relevant data, they use a variety of methods, such as observational studies, qualitative interviews, focus groups, and quantitative surveys.
Driving Overview Organizations in Myanmar
A few overview organizations work in Myanmar, each offering a scope of administrations custom-made to address the issues of various clients. AMT Market Research stands out among these due to its extensive experience and thorough comprehension of the local market.
AMT Statistical surveying
AMT Statistical surveying is a noticeable player in Myanmar's statistical surveying industry. Surveys of customers' satisfaction, market research, brand health monitoring, and other services are all offered by the business. AMT's group of experienced scientists and examiners influence their neighborhood information and skill to convey noteworthy bits of knowledge for organizations.
AMT Statistical surveying uses a blend of customary and current information assortment techniques. Depending on the research objectives and target audience, they conduct in-person interviews, telephone surveys, and online surveys. Their methodology guarantees top notch information assortment, even in remote and difficult to-arrive at areas of Myanmar.
Myanmar Advertising Exploration and Advancement (MMRD)
Laid out in 1992, MMRD is one of the most established statistical surveying firms in Myanmar. The organization offers an extensive variety of examination administrations, including market passage studies, contender investigation, and financial investigations. MMRD has gained notoriety for its intensive and solid exploration, making it a confided in accomplice for both neighborhood and worldwide organizations.
Boondocks Myanmar Exploration
Boondocks Myanmar Exploration is one more outstanding player on the lookout. The organization represents considerable authority in giving experiences into Myanmar's advancing business sector scene. Their administrations incorporate area explicit exploration, purchaser conduct studies, and effect evaluations. Wilderness Myanmar Exploration is known for its inventive philosophies and capacity to adjust to the quickly changing economic situations.
Understanding Myanmar
Understanding Myanmar is a somewhat new participant in the statistical surveying industry however has rapidly earned respect for its excellent exploration and client-driven approach.
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survey companies in Myanmar
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advertising.” It started when Google introduced the AdSense network in 2003. When Google’s web crawler began to scan tens of millions of pages of content, matching ads to content by targeting keywords, contextual advertising was born. If you search for flights to Maui, for example, you might receive an ad for a nice deal on a place to stay. However, if after you returned you were looking up the name of the wonderful little shop you discovered up-island, you might see the same offer. In the former situation the ad is relevant; in the latter it’s worthless. Sometimes such ads are beneath worthless; they are downright tasteless. When
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Robert Scoble (Age of Context: Mobile, Sensors, Data and the Future of Privacy)
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make sure all of your basics are perfect first, test out your conversion with advertising, make sure your book is finding the right target readers and that feedback is positive.
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Anonymous
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Most recently, I worked for this advertising agency that specializes in perceptual marketing. They ensure that whatever ads you see in your everyday life are geared to your specific taste, style, demographic, purchasing history, and countless other interwoven criteria. If you walk by a billboard, it shows you something you actually want or an upgrade to something you already have. They use real-time rolling data feeds, so you might see a different ad depending on your mood before versus after lunch, if you were running late or had time to linger, whether you had sex that night or argued with your spouse that morning. Following a negative experience with some company’s wares, they’d give a competitor a shot at shifting your brand loyalty. My big idea was that clients could pay a monthly fee to see no ads at all. Instead of individualized niche marketing, you could experience a world blissfully emptied of promotional clutter. It was a total failure. Because it turns out people like ads. Especially when they’re targeted to warp the visual environment around you to emphasize your needs above all others, as if you’re the indispensable center of the global economy. Nobody wanted to pay for the privilege of being irrelevant to commercial interests. Except me. I essentially got my employer to launch an expensive new product solely for my use. An industry of one.
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Elan Mastai (All Our Wrong Todays)
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Terese looked away. Red double-decker buses flowed along the Seine, loaded up with sightseers. All the buses had this department-store ad of an attractive woman wearing an Eiffel Tower on her head. It looked ridiculous and uncomfortable. The Eiffel Tower hat appeared heavy, tottering on the woman’s skull, held in place by a skimpy ribbon. The model’s swan neck was bending as though in mid-snap. Who thought this was a good way to advertise fashion? Foot traffic was picking up. The girl who’d hurled the crushed can was now making out with her target. Ah, the French. A traffic officer started gesturing for a white van to stop blocking traffic. I turned and waited for Terese to answer. She put down her coffee.
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Harlan Coben (Long Lost (Myron Bolitar, #9))
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That night, they sat around the hotel room with a bottle of tequila and some salt and limes and talked about names for the new real estate company. A few ideas sprang up right away but got rejected just as fast. A half bottle of tequila later, the name "Real Estate Maximums Incorporated" was tossed around as a possibility. Nobody spoke for a moment because everyone liked it. Maximums meant that everyone would get the most out of the relationship-real estate agents and customers alike. The name did a good job of communicating the everybody wins principle at the heart of the endeavor. But after a few more minutes, they realized it didn't quite work. It wasn't snappy enough for a good brand name, and it was too long to fit on a real estate sign.
More tequila got poured. No one could come up with another name that felt as on-target as Real Estate Maximums. Someone suggested shortening it to R. E. Max. That made it snappier and appealing in a brand name sense; but when you wrote it out, it looked too much like a real person's name. You could imagine junk mail arriving at the office in care of Mr. and Mrs. R. E. Max. Collins pointed out that Exxon had formed only a few years before, and the X with a slash through it looked very smart. So Liniger took out the dots and tried a slash through the middle of the word and then capitalized all the letters. They looked at the pad of paper and saw: RE/MAX. A silence came over them, followed by a few backslaps and cheers. Everything about the word looked exactly right, as though they were talking about an established global company.
Now, what about colors? They were on a roll. Now was no time to stop. A few more shots of tequila went around while they debated the right look for the new RE/MAX. It didn't take long to figure it out: Everyone in the room was a Vietnam vet and patriotic to the core. The colors, of course, had to be red, white, and blue. When they considered the whole package, they knew they had it. And that's how the idea for the distinctive RE/MAX brand was hatched. Considering the time and resources that get poured into brand development today, their methods might seem unorthodox if admirably effective. No money was spent on advertising agencies,
market research, or trademark protection. The only investment was a decent bottle of tequila; the only focus group, a bunch of guys sitting around a room having a good laugh.
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Phil Harkins (Everybody Wins: The Story and Lessons Behind RE/MAX)
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only manufacturers can pursue a more specific type of branding where they discover new consumer wants, satisfy them with a functionally or emotionally superior product and attach the benefits via advertising to a specific brand name. This is why a retailer has trouble generating the same credibility as a brand like Crest toothpaste, which continually invests in its ‘healthy teeth for children’ positioning, or Axe deodorant, which targets young males with the fantasy of ‘women making the first move.’ Even manufacturer master branding is more targeted than retailers, because it is usually category specific: Lean Cuisine has more specific associations in frozen food than, say, Safeway.
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Greg Thain (Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store)
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LIED-ABOUT WARS Advertising campaigns, marketing schemes. The target is public opinion. Wars are sold the same way cars are, by lying. In August 1964, President Lyndon Johnson accused the Vietnamese of attacking two U.S. warships in the Tonkin Gulf. Then the president invaded Vietnam, sending planes and troops. He was acclaimed by journalists and by politicians, and his popularity sky-rocketed. The Democrats in power and the Republicans out of power became a single party united against Communist aggression. After the war had slaughtered Vietnamese in vast numbers, most of them women and children, Johnson’s secretary of defense, Robert McNamara, confessed that the Tonkin Gulf attack had never occurred. The dead did not revive. In March 2003, President George W. Bush accused Iraq of being on the verge of destroying the world with its weapons of mass destruction, “the most lethal weapons ever devised.” Then the president invaded Iraq, sending planes and troops. He was acclaimed by journalists and by politicians, and his popularity sky-rocketed. The Republicans in power and the Democrats out of power became a single party united against terrorist aggression. After the war had slaughtered Iraqis in vast numbers, most of them women and children, Bush confessed that the weapons of mass destruction never existed. “The most lethal weapons ever devised” were his own speeches. In the following elections, he won a second term. In my childhood, my mother used to tell me that a lie has no feet. She was misinformed.
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Eduardo Galeano (Mirrors: Stories of Almost Everyone)
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Whether it be brand marketers trumpeting the new BMW X5, game developers getting players to spend real money on virtual goods, or someone selling an online nursing degree, the only difference is the time frame in which those different goals occur—in other words, the time between attention and action. If the time frame is very short, like browsing for and buying a shirt at nordstroms.com, it’s called “direct response,” or “DR” advertising. If the time frame is very long, such as making you believe life is unlivable outside the pricey mantle of a Burberry coat, it’s called “brand advertising.” Note that the goal is the same in both: to make you buy shit you likely don’t need with money you likely don’t have. In the former case, the trail is easily trackable, as the “conversion” usually happens online, usually after clicking on the very ad you were served.* In the latter, the media employed is a multipronged strategy of Super Bowl ads, Internet advertising, postal mail, free keychains, and God knows what else. Also, the conversion happens way after the initial exposure to the media, and often offline and in a physical space, like at a car dealership. The tracking and attribution are much harder, due to both the manifold media used and the months or years gone by between the exposure and the sale. As such, brand advertising budgets, which are far larger than direct-response ones, are spent in embarrassingly large broadsides, barely targeted or tracked in any way. Now you know all there is to know about advertising. The rest is technical detail and self-promoting bullshit spun by agencies. You’re officially as informed as the media tycoons who run the handful of agencies that manage our media world.
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Antonio García Martínez (Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley)
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in defense of segmentation schemes producing larger numbers of groups, these may be effective outside the store, where various advertising media may be targeted distinctly to more varied groups.
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Herb Sorensen (Inside the Mind of the Shopper: The Science of Retailing)
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The span of the attention I have got from the audience is directly proportional to the time taken by them to understand it wholly. It simply means if I want to continue getting their attention, I would have to endlessly seek (till I reach the final point) them through my words without letting them down in any dilemma.
It is so consistent an approach that I can’t get any extra time but the time they read the preceding. No matter what I must stick to the same pattern unless I want to divert their attention.
The moment I divert them I am on the different track but parallel. The whole journey or communication or the conversation becomes worthful only if I can reach the destination without any distraction and distortion.
Mindful I should be in switching the tracks because if not I end up putting or leaving them half way unaware of where to go on an unknown track. I must not lose them halfway, I keep that in my mind.
It holds true when at first, audience is already impressed with your beginning gestures, conversational lines and an excellent entry. They then wait for something miraculous or magnificent to happen at the end. The entire process is a chain of a peculiar starting point, intimate intermediate lines and a particular ending dot.
At last, from the top view, it seems that you have taken your audience via a lengthy diagonal roadway but it’s not.
The whole theory is named as Parallel Perpendicular Process, where I use the oxymoron because you know where you want your audience to be at but you are improvised alongside the shifting of tracks whenever audience is one the verge of divergence and you apply your instinct immediately to converge.
This is a cognitive advertising theory that can sell
An Old Product to the respective customer
A Joke to the laughable audience
A First Impression to the corresponding prospects
A New Product to the fresh market
An Inspiring Speech to the potential crowd
An Advertising to the target spectators
The big benefit of this, if applied continuously, it gets from the start to the end on a go. While the disadvantage of it may go simultaneously, this theory fails when the audience is generic because it’s niche that this follows.
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Bhavik Sarkhedi
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( O1O'2920'8855 )PCASH( O1O'2920'8855 )
The ACRC’s budget for public relations, which had been
separated into each division, was integrated into a single
project, “Promotion for ACRC Policies,” decreasing by
23.1% year on year. Accordingly, besides the advertisement
using the budget, the Commission made various
efforts to find other promotion projects that do not need
to use the allocated budget, including running a contest
targeting ACRC officials for promotion ideas. In particular,
the Commission effectively
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Aury Wallington
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There can be no disputing that the computer has increased the power of large-scale organizations like the armed forces, or airline companies or banks or tax-collecting agencies. And it is equally clear that the computer is now indispensable to high-level researchers in physics and other natural sciences. But to what extent has computer technology been an advantage to the masses of people? To steelworkers, vegetable-store owners, teachers, garage mechanics, musicians, bricklayers, dentists, and most of the rest into whose lives the computer now intrudes? Their private matters have been made more accessible to powerful institutions. They are more easily tracked and controlled; are subjected to more examinations; are increasingly mystified by the decisions made about them; are often reduced to mere numerical objects. They are inundated by junk mail. They are easy targets for advertising agencies and political organizations. The schools teach their children to operate computerized systems instead of teaching things that are more valuable to children.
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Neil Postman (Technopoly: The Surrender of Culture to Technology)
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Reduce barriers to entry; use targeted media and platforms to bring your first users on board. STEP
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Ryan Holiday (Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising)
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While the audience for digital content is enormous and global, it is also ultrafragmented.
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Mike Smith (Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers)
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How that creative thinking is deployed will change and evolve – it will be a continually moving target. To nail your colours to any particular medium or technology will sow the seeds of your destruction.
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John Hegarty (Hegarty on Advertising)
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Credit Repair Companies walk a very fine line as it pertains to “False Advertising.” Their advertisements target those that are desperate, in need of a quick fix, or both without the targeted fully understanding the Credit Laws and the Credit Repair Process. - - The Credit Repair Book: The Credit Repair Company's Secret Weapon.
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Cornelius J. (The Credit Repair Book: The Credit Repair Company's "Secret Weapon" (Credit Repair Companies Secrets Book 1))
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Privately, however, the Tobacco Research Council sent materials to the liquor industry suggesting that it would be the next target.76 In fact, the FCC had disavowed any such intentions, declaring in their own press release, “Our action is limited to the unique situation and product; we … expressly disclaim any intention to so proceed against other product[s].”77 But the tobacco industry sought to foster the anxiety that controlling tobacco advertising was the first step down a slippery slope to controlling advertising of all sensitive products.
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Naomi Oreskes (Merchants of Doubt: How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Global Warming)
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The Internet of free platforms, free services, and free content is wholly subsidized by targeted advertising, the efficacy (and thus profitability) of which relies on collecting and mining user data. —Alexander Furnas, writer for The Atlantic
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Eric Siegel (Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die)
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The Internet is basically a giant coincidence machine, and correlation often is confused with cause and effect,
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Mike Smith (Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers)
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The objectives that retail advertisers design to communicate their brand to the target market are slightly different from consumer advertising objectives. It is primarily inclusive of establishing brand awareness about the retail outlet amongst the general public. Once the awareness has been established, the creation of understanding of store products and services becomes the second most important objective. Next in line is the art of convincing consumers about the ability of the retail outlet to meet their respective product / service needs. While designing these objectives, the objective that should drive all these previously mentioned goals is the objective of prompting out a buying behavior from the target market. Lastly, the retail advertiser should also strive to establish customer loyalty for the retail brand that would lead to further visits and hence greater business.
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Prashant Faldu (Retail Advertising: Discover the Secrets to Sales Promotion Success!)
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Endorphine Concept is one of the Top Digital Marketing Agency in Cambodia, we are improving the interactivity of your websites. The main job of a digital marketer is to keep a track of the online behaviors and patterns attributed by their specific target audience.
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