Target Store Quotes

He advances like a floating Dracula. The menace is ruined by the sporting-goods-store bag loudly crinkling against his leg. A shoebox is in it, judging from the shape. Imagine the wretched sales assistant who had to help Joshua choose shoes.I require shoes to ensure I can effectively run down the targets I am paid to assassinate in my spare time. I require the best value for my money. I am size eleven

Inside the store, a young man in the sadly appropriate red Target shirt walked very slowly to the locked door that was all that protected him from the horde. “He’s going to die.” Jesse sounded a little worried. The crowd started undulating, like a Chinese New Year dragon, as he reached up and slowly turned the key.

Have you ever suffered a sharp disappointment or a painful loss and found yourself looking for someone to blame? Have you, for example, ever been nasty to a store clerk when you were really upset about your job? Most people have an impulse to dump bad feelings on some undeserving person, as a way to relieve - temporarily—sadness or frustration. Certain days you may know that you just have to keep an eye on yourself so as not to bite someone’s head off. The abusive man doesn’t bother to keep an eye on himself, however. In fact, he considers himself entitled to use his partner as a kind of human garbage dump where he can litter the ordinary pains and frustrations that life brings us. She is always an available target, she is easy to blame — since no partner is perfect—and she can’t prevent him from dumping because he will get even worse if she tries. His excuse when he jettisons his distresses on to her is that his life is unusually painful—an unacceptable rationalization even if it were true, which it generally isn’t.

...as long as we have the choice to read what we want, I suspect Twain and Homer and the rest will always be with us. The stoutest old writers ebb and flow in popularity; tastes and political correctness and educational trends also ebb and flow, and we have a tendency to embrace the short view because it makes better news stories. So the joy of literature may not be at a high water mark right now, and yet you can walk into the Target store of your choice and pick up Catcher in the Rye. Beauty floats, I guess, along with sorrow and hope. (http://www.wab.org/events/allofroches...)

So I do what every woman does when you need to kill a few hours, just walk into a Target. You could probably lose a decade of your life in one shopping trip, not to mention spend enough money to need a second mortgage. That store, it’s my crack.

The second prong in my revised Trinity is IKEA, the Swedish home store monolith. If you're unfamiliar, they carry every single thing you could possibly ever need to fill your home and garden at low, low prices, but in obscure Swedish sizes so those items won't coordinate with anything else you own, like, say, if you want to put a regular Target lamp shade on your IKEA lamp. Fletch thinks it's Sweden's master plan to make Americans so busy trying to construct furniture with Allen wrenches that we don't notice they've invaded us. (Personally, I think it's payback; the Swedes are pissed that we aren't buying ABBA albums anymore.)

I’ve come to terms with the fact that in a room full of J.Crews, I’ll always be a Target. I love Target. Let’s see J.Crew try to sell delicious soft pretzels in their store.

I want to tell you a story. I'm going to ask you all to close your eyes while I tell you the story. I want you to listen to me. I want you to listen to yourselves. Go ahead. Close your eyes, please. This is a story about a little girl walking home from the grocery store one sunny afternoon. I want you to picture this little girl. Suddenly a truck races up. Two men jump out and grab her. They drag her into a nearby field and they tie her up and they rip her clothes from her body. Now they climb on. First one, then the other, raping her, shattering everything innocent and pure with a vicious thrust in a fog of drunken breath and sweat. And when they're done, after they've killed her tiny womb, murdered any chance for her to have children, to have life beyond her own, they decide to use her for target practice. They start throwing full beer cans at her. They throw them so hard that it tears the flesh all the way to her bones. Then they urinate on her. Now comes the hanging. They have a rope. They tie a noose. Imagine the noose going tight around her neck and with a sudden blinding jerk she's pulled into the air and her feet and legs go kicking. They don't find the ground. The hanging branch isn't strong enough. It snaps and she falls back to the earth. So they pick her up, throw her in the back of the truck and drive out to Foggy Creek Bridge. Pitch her over the edge. And she drops some thirty feet down to the creek bottom below. Can you see her? Her raped, beaten, broken body soaked in their urine, soaked in their semen, soaked in her blood, left to die. Can you see her? I want you to picture that little girl. Now imagine she's white.

But to what extent has computer technology been an advantage to the masses of people? To steelworkers, vegetable-store owners, teachers, garage mechanics, musicians, bricklayers, dentists, and most of the rest into whose lives the computer now intrudes? Their private matters have been made more accessible to powerful institutions. They are more easily tracked and controlled; are subjected to more examinations; are increasingly mystified by the decisions made about them; are often reduced to mere numerical objects. They are inundated by junk mail. They are easy targets for advertising agencies and political organizations. The schools teach their children to operate computerized systems instead of teaching things that are more valuable to children. In a word, almost nothing that they need happens to the losers. Which is why they are losers.

Kondro was unique in our studies and experience, the only repeat rapist-murderer who targeted the children of people he knew well. That in itself added to our store of knowledge and understanding. It opened our eyes to the idea that anyone can be a suspect and that the traditional indicators of innocence—cooperation with the police, participating in search parties, offering alibis, and all of the others—have to be evaluated in context and against the circumstantial evidence.

Thus, you will see apparently serious papers published on how toads can predict earthquakes,50 or how big-box stores like Target beget racial hate groups,51 which apply frequentist tests to produce “statistically significant” (but manifestly ridiculous) findings.

As in Northern Ireland, children, shoppers, ordinary working men were all suitable targets. Bombs in department stores and pubs would have even more impact in the context of the widely anticipated social breakdown brought on by industrial decline, high unemployment, rising inflation and an energy crisis.

Much of what it takes to succeed in school, at work, and in one’s community consists of cultural habits acquired by adaptation to the social environment. Such cultural adaptations are known as “cultural capital.” Segregation leads social groups to form different codes of conduct and communication. Some habits that help individuals in intensely segregated, disadvantaged environments undermine their ability to succeed in integrated, more advantaged environments. At Strive, a job training organization, Gyasi Headen teaches young black and Latino men how to drop their “game face” at work. The “game face” is the angry, menacing demeanor these men adopt to ward off attacks in their crime-ridden, segregated neighborhoods. As one trainee described it, it is the face you wear “at 12 o’clock at night, you’re in the ‘hood and they’re going to try to get you.”102 But the habit may freeze it into place, frightening people from outside the ghetto, who mistake the defensive posture for an aggressive one. It may be so entrenched that black men may be unaware that they are glowering at others. This reduces their chance of getting hired. The “game face” is a form of cultural capital that circulates in segregated underclass communities, helping its members survive. Outside these communities, it burdens its possessors with severe disadvantages. Urban ethnographer Elijah Anderson highlights the cruel dilemma this poses for ghetto residents who aspire to mainstream values and seek responsible positions in mainstream society.103 If they manifest their “decent” values in their neighborhoods, they become targets for merciless harassment by those committed to “street” values, who win esteem from their peers by demonstrating their ability and willingness to insult and physically intimidate others with impunity. To protect themselves against their tormentors, and to gain esteem among their peers, they adopt the game face, wear “gangster” clothing, and engage in the posturing style that signals that they are “bad.” This survival strategy makes them pariahs in the wider community. Police target them for questioning, searches, and arrests.104 Store owners refuse to serve them, or serve them brusquely, while shadowing them to make sure they are not shoplifting. Employers refuse to employ them.105 Or they employ them in inferior, segregated jobs. A restaurant owner may hire blacks as dishwashers, but not as wait staff, where they could earn tips.

During that seven-year stint, however, I participated in the most significant change in the history of American espionage—the change from the targeted surveillance of individuals to the mass surveillance of entire populations. I helped make it technologically feasible for a single government to collect all the world’s digital communications, store them for ages, and search through them at will.

You know why angry protesters target stores and banks? You know why protesters in Seattle and New York shut down major roadways last night? Because white America does not care if a police officer murders a young man in broad daylight, but white America howls with outrage if you interfere with the lifeblood of commerce. It’s the only way to get a response out of the mainstream media, and it’s the only way to get the suburbs to even notice that something is wrong. (Notice the media in Seattle really only started paying serious attention when Macklemore, the most commercial artist this city has produced in a couple decades, showed up at the protests. Same idea.) When you’re hurt, you want someone to notice, to help. Experience tells protesters that candlelight vigils disappear into the void. Speeches go unheard. But if you break the windows of a convenience store? Those TV news vans will show up in a split-second, their enormous antennas flying high in the sky. People—powerful people, rich people—will pay attention.

Which meant, if somehow GameStop did start to go up, the people who had shorted the company would begin to feel pressure to buy; the more the stock went up, the heavier that pressure became. As the shorts began to cover, buying shares to return them to their lenders, the stock would rise even higher. In financial parlance, this was something called a 'short squeeze.' It didn't happen often, but when it did, it could be spectacular. Most famously, in 2008, a surprise takeover attempt of the German automaker Volkswagen by rival Porsche drove Volkswagen's stock price up by a factor of 5 — briefly making it the most valuable company in the world — in two quick days of trading, as short selling funds struggled to cover their positions. Similarly, a battle between two hedge fund titans — Bill Ackman, of Pershing Square Capital Management, and Carl Icahn — led to a squeeze involving supplement maker — and alleged pyramid marketer — Herbalife, which cost Ackman a reported $1 billion. And perhaps the first widely reported short squeeze dated back a century, to 1923, when grocery magnate Clarence Saunders successfully decimated short sellers who had targeted his nascent chain of Piggly Wiggly grocery stores.

The store he’d chosen was Target. Which could be my second home, so I led him right to kids’ clothes. He stood on the edge of the little girls’ department with his mouth slightly agape. “This is a lot of clothes.” I laughed and looped my arm through his. “C’mon, it’s not that bad.” “How do you choose anything? It just goes on forever.” “What did your sister say? Be specific.” I released his arm and ran my fingers over a cute floral dress. “Size two. No exact matches. Summer clothes. Nothing slutty. Shorts. Dresses. No pants.” I turned and stared at him. “Wait, she said nothing slutty?” He chuckled. “I just threw that in to see if you were really paying attention. You kind of had that glazed-over storegasm look.” My lips parted. “Did you just say ‘storegasm’?” With a sheepish grin he looked down, then glanced back up. “My sister calls it that. I swear it’s not my word. Like when she walks into her favorite store or finds a sale, she says it’s better than…” He looked away. “I think I’m just going to shut up now.” “Huh.” I looked through the rack again. “I kind of like it. Storegasm.” Cade didn’t move as I repeated the word, testing it out for myself. “But don’t worry. I was listening. Trust me, you’d know if I was having a storegasm.” I glanced at him, then walked over to the next rack. When he didn’t follow, I looked over my shoulder at him. “You coming?” One eyebrow shot up. I bit back a smile and turned away. He cleared his throat and followed.

What we have here is a war—the war of matter and spirit. In the classical era, spirit was in harmony with matter. Matter used to condense spirit. What was unseen—the ghost of Hamlet’s father—was seen—in the conscience of the king. The spirit was trapped in the matter of theater. The theater made the unseen, seen. In the Romantic era, spirit overwhelms matter. The glass of champagne can’t contain the bubbles. But never in the history of humanity has spirit been at war with matter. And that is what we have today. The war of banks and religion. It’s what I wrote in Prayers of the Dawn, that in New York City, banks tower over cathedrals. Banks are the temples of America. This is a holy war. Our economy is our religion. When I came back to midtown a week after the attack—I mourned—but not in a personal way—it was a cosmic mourning—something that I could not specify because I didn’t know any of the dead. I felt grief without knowing its origin. Maybe it was the grief of being an immigrant and of not having roots. Not being able to participate in the whole affair as a family member but as a foreigner, as a stranger—estranged in myself and confused—I saw the windows of Bergdorf and Saks—what a theater of the unexpected—my mother would have cried—there were only black curtains, black drapes—showing the mourning of the stores—no mannequins, just veils—black veils. When the mannequins appeared again weeks later—none of them had blond hair. I don’t know if it was because of the mourning rituals or whether the mannequins were afraid to be blond—targets of terrorists. Even they didn’t want to look American. They were out of fashion after the Twin Towers fell. To the point, that even though I had just dyed my hair blond because I was writing Hamlet and Hamlet is blond, I went back to my coiffeur immediately and told him—dye my hair black. It was a matter of life and death, why look like an American. When naturally I look like an Arab and walk like an Egyptian.

Patrick Vlaskovits, who was part of the initial conversation that the term “growth hacker” came out of, put it well: “The more innovative your product is, the more likely you will have to find new and novel ways to get at your customers.”12 For example: 1. You can create the aura of exclusivity with an invite-only feature (as Mailbox did). 2. You can create hundreds of fake profiles to make your service look more popular and active than it actually is—nothing draws a crowd like a crowd (as reddit did in its early days). 3. You can target a single service or platform and cater to it exclusively—essentially piggybacking off or even stealing someone else’s growth (as PayPal did with eBay). 4. You can launch for just a small group of people, own that market, and then move from host to host until your product spreads like a virus (which is what Facebook did by starting in colleges—first at Harvard—before taking on the rest of the population). 5. You can host cool events and drive your first users through the system manually (as Myspace, Yelp, and Udemy all did). 6. You can absolutely dominate the App Store because your product provides totally new features that everyone is dying for (which is what Instagram did—twenty-five thousand downloads on its first day—and later Snapchat). 7. You can bring on influential advisors and investors for their valuable audience and fame rather than their money (as About.me and Trippy did—a move that many start-ups have emulated). 8. You can set up a special sub-domain on your e-commerce site where a percentage of every purchase users make goes to a charity of their choice (which is what Amazon did with Smile.Amazon.com this year to great success, proving that even a successful company can find little growth hacks). 9. You can try to name a Planned Parenthood clinic after your client or pay D-list celebrities to say offensive things about themselves to get all sorts of publicity that promotes your book (OK, those stunts were mine).

Starting a little over a decade ago, Target began building a vast data warehouse that assigned every shopper an identification code—known internally as the “Guest ID number”—that kept tabs on how each person shopped. When a customer used a Target-issued credit card, handed over a frequent-buyer tag at the register, redeemed a coupon that was mailed to their house, filled out a survey, mailed in a refund, phoned the customer help line, opened an email from Target, visited Target.com, or purchased anything online, the company’s computers took note. A record of each purchase was linked to that shopper’s Guest ID number along with information on everything else they’d ever bought. Also linked to that Guest ID number was demographic information that Target collected or purchased from other firms, including the shopper’s age, whether they were married and had kids, which part of town they lived in, how long it took them to drive to the store, an estimate of how much money they earned, if they’d moved recently, which websites they visited, the credit cards they carried in their wallet, and their home and mobile phone numbers. Target can purchase data that indicates a shopper’s ethnicity, their job history, what magazines they read, if they have ever declared bankruptcy, the year they bought (or lost) their house, where they went to college or graduate school, and whether they prefer certain brands of coffee, toilet paper, cereal, or applesauce. There are data peddlers such as InfiniGraph that “listen” to shoppers’ online conversations on message boards and Internet forums, and track which products people mention favorably. A firm named Rapleaf sells information on shoppers’ political leanings, reading habits, charitable giving, the number of cars they own, and whether they prefer religious news or deals on cigarettes. Other companies analyze photos that consumers post online, cataloging if they are obese or skinny, short or tall, hairy or bald, and what kinds of products they might want to buy as a result.

The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” George Bernard Shaw On a cool fall evening in 2008, four students set out to revolutionize an industry. Buried in loans, they had lost and broken eyeglasses and were outraged at how much it cost to replace them. One of them had been wearing the same damaged pair for five years: He was using a paper clip to bind the frames together. Even after his prescription changed twice, he refused to pay for pricey new lenses. Luxottica, the 800-pound gorilla of the industry, controlled more than 80 percent of the eyewear market. To make glasses more affordable, the students would need to topple a giant. Having recently watched Zappos transform footwear by selling shoes online, they wondered if they could do the same with eyewear. When they casually mentioned their idea to friends, time and again they were blasted with scorching criticism. No one would ever buy glasses over the internet, their friends insisted. People had to try them on first. Sure, Zappos had pulled the concept off with shoes, but there was a reason it hadn’t happened with eyewear. “If this were a good idea,” they heard repeatedly, “someone would have done it already.” None of the students had a background in e-commerce and technology, let alone in retail, fashion, or apparel. Despite being told their idea was crazy, they walked away from lucrative job offers to start a company. They would sell eyeglasses that normally cost $500 in a store for $95 online, donating a pair to someone in the developing world with every purchase. The business depended on a functioning website. Without one, it would be impossible for customers to view or buy their products. After scrambling to pull a website together, they finally managed to get it online at 4 A.M. on the day before the launch in February 2010. They called the company Warby Parker, combining the names of two characters created by the novelist Jack Kerouac, who inspired them to break free from the shackles of social pressure and embark on their adventure. They admired his rebellious spirit, infusing it into their culture. And it paid off. The students expected to sell a pair or two of glasses per day. But when GQ called them “the Netflix of eyewear,” they hit their target for the entire first year in less than a month, selling out so fast that they had to put twenty thousand customers on a waiting list. It took them nine months to stock enough inventory to meet the demand. Fast forward to 2015, when Fast Company released a list of the world’s most innovative companies. Warby Parker didn’t just make the list—they came in first. The three previous winners were creative giants Google, Nike, and Apple, all with over fifty thousand employees. Warby Parker’s scrappy startup, a new kid on the block, had a staff of just five hundred. In the span of five years, the four friends built one of the most fashionable brands on the planet and donated over a million pairs of glasses to people in need. The company cleared $100 million in annual revenues and was valued at over $1 billion. Back in 2009, one of the founders pitched the company to me, offering me the chance to invest in Warby Parker. I declined. It was the worst financial decision I’ve ever made, and I needed to understand where I went wrong.

THE DIET-GO-ROUND LOW-CALORIE DIETS Diets began by limiting the number of calories consumed in a day. But restricting calories depleted energy, so people craved high-calorie fat and sugar as energizing emergency fuel. LOW-FAT DIETS High-calorie fats were targeted. Restricting fat left people hungry, however, and they again craved more fats and sugars. FAKE FAT Synthetic low-cal fats were invented. People could now replace butter with margarine, but without calories it didn’t deliver the energy and satisfaction people needed. They still craved real fat and sugar. THE DIET GO-ROUND GRAPEFRUIT DIETS Banking on the antioxidant and fat-emulsifying properties of grapefruit, dieters could eat real fat again, as long as they ate a grapefruit first. But even grapefruits were no match for the high-fat American diet. SUGAR BLUES The more America restricted fat in any way to lose weight, the more the body rebounded by storing fat, and craving and bingeing on fats and sugars. Sugar was now to blame! SUGAR FREE High-calorie sugars were replaced with no-calorie synthetic sweeteners. The mind was happy but the body was starving as diet drinks replaced meals. People eventually binged on excess calories from other sources, such as protein. HIGH-PROTEIN DIETS The new diet let people eat all the protein they wanted without noticing the restriction of carbs and sugar. Energy came from fat stores and dieters lost weight. But without carbs, they soon experienced low energy and craved and binged on carbs. HIGH-CARB DIETS Carb-craving America was ripe for high-carb diets. You could now lose weight and eat up to 80 percent carbs—but they had to be slow-burning, complex carbs. Fast-paced America was addicted to fast energy, however, and high-carb diets soon became high-sugar diets. LOW CHOLESTEROL The combination of sugar, fat, and stress raised cholesterol to dangerous levels. The solution: Reemphasize complex carbs and reduce all animal fats. Once again, dieters felt restricted and began craving and bingeing on fats and sugars. EXERCISE Diets weren’t working, so exercise became the cholesterol cure-all. It worked for a time, but people didn’t like to “work out.” Within 25 years, no more than 20 percent of Americans would do it regularly. VEGETARIANISM With heart disease and cancers on the rise, red meat was targeted. Vegetarianism came into fashion but was rarely followed correctly. People lived on pasta and bread, and blood sugars and energy levels went out of control. GRAZING High-carb diets were causing energy and blood sugar problems. If you ate every 2 hours, energy was propped up and fast-paced America could keep speeding. Fatigue became chronic fatigue, however, with depression and anxiety to follow. FOOD COMBINING By eating fats, proteins, and carbs separately, digestion improved and a host of digestive, energy, and weight problems were helped temporarily. But the rules for what you could eat together led to more frequent small meals. People eventually slipped back to their old ways and old problems. THE ZONE Aimed at fixing blood sugar levels, this diet balanced intake of proteins, fats, and carbs. It worked, but again restricted certain kinds of carbs, so it didn’t last, and America was again craving emergency fuel. COFFEE TO THE RESCUE Exhausted and with a million things to do, America turned to legal stimulants like coffee for energy. But borrowed energy must be paid back, and many are still living in debt. FULL CIRCLE Frustrated, America is turning to new crash diets and a wave of high-protein diets. It is time to break this man-made cycle with the simplicity of nature’s own 3-Season Diet. If you let nature feed you, you will not starve or crave anything.

Target: No guns in stores, please By John Bacon,

There can be no disputing that the computer has increased the power of large-scale organizations like the armed forces, or airline companies or banks or tax-collecting agencies. And it is equally clear that the computer is now indispensable to high-level researchers in physics and other natural sciences. But to what extent has computer technology been an advantage to the masses of people? To steelworkers, vegetable-store owners, teachers, garage mechanics, musicians, bricklayers, dentists, and most of the rest into whose lives the computer now intrudes? Their private matters have been made more accessible to powerful institutions. They are more easily tracked and controlled; are subjected to more examinations; are increasingly mystified by the decisions made about them; are often reduced to mere numerical objects. They are inundated by junk mail. They are easy targets for advertising agencies and political organizations. The schools teach their children to operate computerized systems instead of teaching things that are more valuable to children.

Based on my review of the scientific literature, I suggest that you aim for a daily carbohydrate intake target that is based on your training workload as indicated by Table 6.1. Be sure to use your optimal racing weight instead of your current weight to make these calculations, as you’re not trying to fuel your excess fat stores for optimal performance!

Target is a paradox of a high street store. It sells everything at dirt-cheap prices, yet you always manage to spend far too much money while you’re in there.

Goodwill has 2,900 stores. The shops collect and sell donated clothing and household goods and use the proceeds for work training, job placement services and other community-based programs. If the breach at Goodwill is confirmed, it will be the sixth major retail chain - after Target, P.F. Chang's, Neiman Marcus, Michaels and Sally Beauty - to acknowledge that its systems were recently compromised. In those cases, criminals installed malware on retailers' systems, which fed customers' payment details back to their computer servers.

Investment In Real Estate Is A Worthwhile Endeavor Several factors has to be studied by any individual who is planning an investment in real estate. For example, if business properties are desired, the client should are aware of they may be targeting certain conditions that aren't typically seen with residential properties. Nonetheless, for the appropriate particular person, and for those who plan fastidiously and receive good recommendation, this feature investment will be highly profitable. Individuals looking for commercial properties can certainly find that there are numerous kinds of institutions by which to come up with selection. For instance, an individual should purchase a restaurant or lodge, or invest in a retail store. The consumer may also select to buy an investment property comparable to your rent amount advanced and make an income from leaseing every unit. Office constructings can also be a smart selection, as tenants will likely be seen reasonably ardmore three wheelock quickly. It's fundamental, nevertheless, to buy such properties in nearly anything that receives beneficiant traffic. Most commercial institutions fail if they can't appeal to a steady transfer of customers. Buying residential property is something customers may additionally wish to think about that these planning to decide on their investment portfolios. For instance, an individual may decide to obtain a dwelling that have been renovated. Sometimes called "handyman specials, " such properties will be repaired which can offered during profit. Fortuitously, usually they are cheaper than properties that are in good repair. It is also a possibility to build an ad or residential property can be an investment. Builders who've satisfactory money to finance exceptionally challenge made having a tract of land and fill homes for it on the market to the general public. However, as soon as again, it is essential to pick a location carefully, as it may possibly nominal good to supply homes for sale in a part of the country in which nobody wants to live. Purchasing the primary property one finds is rarely a clever program of action. Instead, it is always the most effective interest match investor to comparability store attempting to discover at a couple of home or business earlier than making a final decision. It will make sure that the excellent ill use made. It can be more suitable obtain authorized advice every time one is planning to purchase various types property. This is even if that the buyer must have assurance that the property just isn't encumbered, and he or she can even want knowledgeable to make all the paperwork regarding the transaction is legal. Finally, individuals planning an investment in real estate will find that it plan of action is sensible, supplied they plan with care and hire a reliable broker to supervise their transactions.

Bezos had ruthlessly engineered another acquisition by driving his target off a cliff. Says one observer who had a seat close to the battle, “They have an absolute willingness to torch the landscape around them to emerge the winner.

brand books need to include:   the brand’s essence the creator’s message pointing to the origin of the brand the brand’s history the brand’s values, which need to be visible in all marketing tools the brand’s expertise the core target group the graphic charter illustrating the use of the logo and the brand colors product and brand images product combinations merchandising guidelines indicating the way the brand should be displayed in stores.

We are having an ongoing and critical conversation about race in America. The question on many minds, the question that is certainly on my mind, is how do we prevent racial injustices from happening? How do we protect young black children? How do we overcome so many of the institutional barriers that exacerbate racism and poverty? It’s a nice idea that we could simply follow a prescribed set of rules and make the world a better place for all. It’s a nice idea that racism is a finite problem for which there is a finite solution, and that respectability, perhaps, could have saved all the people who have lost their lives to the effects of racism. But we don’t live in that world and it’s dangerous to suggest that the targets of oppression are wholly responsible for ending that oppression. Respectability politics suggest that there’s a way for us to all be model (read: like white) citizens. We can always be better, but will we ever be ideal? Do we even want to be ideal, or is there a way for us to become more comfortably human? Take, for example, someone like Don Lemon. He is a black man, raised by a single mother, and now he is a successful news anchor for a major news network. His outlook seems driven by the notion that if he can make it, anyone can. This is the ethos espoused by people who believe in respectability politics. Because they have achieved success, because they have transcended, in some way, the effects of racism or other forms of discrimination, all people should be able to do the same. In truth, they have climbed a ladder and shattered a glass ceiling but are seemingly uninterested in extending that ladder as far as it needs to reach so that others may climb. They are uninterested in providing a detailed blueprint for how they achieved their success. They are unwilling to consider that until the institutional problems are solved, no blueprint for success can possibly exist. For real progress to be made, leaders like Lemon and Cosby need to at least acknowledge reality. Respectability politics are not the answer to ending racism. Racism doesn’t care about respectability, wealth, education, or status. Oprah Winfrey, one of the wealthiest people in the world and certainly the wealthiest black woman in the world, openly discusses the racism she continues to encounter in her daily life. In July 2013, while in Zurich to attend Tina Turner’s wedding, Winfrey was informed by a store clerk at the Trois Pommes boutique that the purse she was interested in was too expensive for her. We don’t need to cry for Oprah, prevented from buying an obscenely overpriced purse, but we can recognize the incident as one more reminder that racism is so pervasive and pernicious that we will never be respectable enough to outrun racism, not here in the United States, not anywhere in the world.

The objectives that retail advertisers design to communicate their brand to the target market are slightly different from consumer advertising objectives. It is primarily inclusive of establishing brand awareness about the retail outlet amongst the general public. Once the awareness has been established, the creation of understanding of store products and services becomes the second most important objective.    Next in line is the art of convincing consumers about the ability of the retail outlet to meet their respective product / service needs. While designing these objectives, the objective that should drive all these previously mentioned goals is the objective of prompting out a buying behavior from the target market. Lastly, the retail advertiser should also strive to establish customer loyalty for the retail brand that would lead to further visits and hence greater business.

Marc Goodman is a cyber crime specialist with an impressive résumé. He has worked with the Los Angeles Police Department, Interpol, NATO, and the State Department. He is the chief cyber criminologist at the Cybercrime Research Institute, founder of the Future Crime Institute, and now head of the policy, law, and ethics track at SU. When breaking down this threat, Goodman sees four main categories of concern. The first issue is personal. “In many nations,” he says, “humanity is fully dependent on the Internet. Attacks against banks could destroy all records. Someone’s life savings could vanish in an instant. Hacking into hospitals could cost hundreds of lives if blood types were changed. And there are already 60,000 implantable medical devices connected to the Internet. As the integration of biology and information technology proceeds, pacemakers, cochlear implants, diabetic pumps, and so on, will all become the target of cyber attacks.” Equally alarming are threats against physical infrastructures that are now hooked up to the net and vulnerable to hackers (as was recently demonstrated with Iran’s Stuxnet incident), among them bridges, tunnels, air traffic control, and energy pipelines. We are heavily dependent on these systems, but Goodman feels that the technology being employed to manage them is no longer up to date, and the entire network is riddled with security threats. Robots are the next issue. In the not-too-distant future, these machines will be both commonplace and connected to the Internet. They will have superior strength and speed and may even be armed (as is the case with today’s military robots). But their Internet connection makes them vulnerable to attack, and very few security procedures have been implemented to prevent such incidents. Goodman’s last area of concern is that technology is constantly coming between us and reality. “We believe what the computer tells us,” says Goodman. “We read our email through computer screens; we speak to friends and family on Facebook; doctors administer medicines based upon what a computer tells them the medical lab results are; traffic tickets are issued based upon what cameras tell us a license plate says; we pay for items at stores based upon a total provided by a computer; we elect governments as a result of electronic voting systems. But the problem with all this intermediated life is that it can be spoofed. It’s really easy to falsify what is seen on our computer screens. The more we disconnect from the physical and drive toward the digital, the more we lose the ability to tell the real from the fake. Ultimately, bad actors (whether criminals, terrorists, or rogue governments) will have the ability to exploit this trust.

No one understood how Chanel made all that money but still shopped at Burlington’s, Target, and even thrift stores. She knew what it was like to starve, to be dirt poor, and to literally only have forty-nine cents to your name.

1. You can create the aura of exclusivity with an invite-only feature (as Mailbox did). 2. You can create hundreds of fake profiles to make your service look more popular and active than it actually is—nothing draws a crowd like a crowd (as reddit did in its early days). 3. You can target a single service or platform and cater to it exclusively—essentially piggybacking off or even stealing someone else’s growth (as PayPal did with eBay). 4. You can launch for just a small group of people, own that market, and then move from host to host until your product spreads like a virus (which is what Facebook did by starting in colleges—first at Harvard—before taking on the rest of the population). 5. You can host cool events and drive your first users through the system manually (as Myspace, Yelp, and Udemy all did). 6. You can absolutely dominate the App Store because your product provides totally new features that everyone is dying for (which is what Instagram did—twenty-five thousand downloads on its first day—and later Snapchat). 7. You can bring on influential advisors and investors for their valuable audience and fame rather than their money (as About.me and Trippy did—a move that many start-ups have emulated). 8. You can set up a special sub-domain on your e-commerce site where a percentage of every purchase users make goes to a charity of their choice (which is what Amazon did with Smile.Amazon.com this year to great success, proving that even a successful company can find little growth hacks).

Lazesoft Recover home addition: In this inter connected world of information and communication technology.  It is a must that we need to use different email address and passwords associated to those accounts separately. We give a lot of time and attention to manage them all. Because they are the easiest way to communication these days. Nowadays its very common that most of us do have more than one email address in order to use them indifferent purposes. You cannot use the same password so that all the accounts might not get hacked at the same time. That’s an important and not easy task to handle for many of us. In case of it comes to computers with Windows 8 operating system, we have to use different user accounts like Administrator account, guest account, and so on. So, here is also a race for memorizing the passwords associated to all those accounts. Occasionally, we face the problem accessing into our own personal user account and we cannot afford reinstalling the operating system in fear of losing all of our valuable data stored on behalf of that account. If you still can remember the Administrator account’s password then you have the option to reset the other accounts password through the Administrator account. But if the case is not the one we are expecting, I mean you have forgotten the administrative account’s password, and then the Lazesoft Recover home addition software is there to help you get rid of this unwanted problem. Here I am telling you step by step how to do that: Step 1: Download and burn the CD into your USB flash drive or thumb drive from   another computer. Step 2: Insert the flash drive into the target computer and restart the computer. Step 3: up on restart you will see a dialogue box in DOS window. From there, select Mini windows XP and press Enter key. Step 4: After the live CD boots into windows XP, then open the DB CD menu desktop item. Then go into programs menu bar, then select password and keys and then click on windows log on. After that click on NTPW edit. Step 5: you will see a new dialogue box from there you need to locate the path of SAM file. The SAM file will show all the user account available into the computer and from there you need to the account of which you want to reset the password. Step 6: Once you clicked on the account name a dialogue window will open up saying set your password. You can do two things there, a) you can leave the fields blank, therefore the windows will load directly or b) you can set a new password for the account. And then click on the save changes button. Step 7: exit the program and reboot the system removing the USB flash drive. And the windows will boot directly to the windows desktop. Windows password rescuer advance: The password rescuer advance is also a similar type of software for recovering you windows password. It also requires using a USB flash drive. At first you need to purchase and download the software from the internet page

The Whole30 rules and meal recommendations also target a sluggish metabolism, helping you restore a healthy hormonal balance, effectively regulate blood sugar, and become “fat adapted” (able to use dietary and body fat as fuel). Over time, the overconsumption of foods with no brakes conditions your body to rely on sugar for energy, leaving you unable to burn the fat stored on your body, and requiring you to eat every few hours to maintain energy, focus, and a pleasant demeanor.

Farrington said he hired over one thousand people while working as a Target store manager. He said, “The best hires were people that worked in high school and college and had that experience. Because college can give you some skills, but it doesn’t teach you communication skills. It doesn’t teach you on the job problem-solving skills. And in pretty much every single career, those are the two things that separate the successful from the not successful.

Quoting page 32: Third, the riots spurred aggressive efforts by federal officials to dampen the violence by speeding delivery of benefits, especially jobs paying good wages, to urban minorities who found little payoff in the civil right legislation of 1964-65. The Small Business Administration (SBA), seeking to aid proprietors of riot-damaged stores and to encourage minority ownership in urban rebuilding efforts, established in 1968 the section 8(a) program. Targeted to aid heavily damaged core areas through grants and subsidized business loans, the 8(a) program avoided the racial quota taboo by funneling aid to “socially disadvantaged” persons, not to minorities per se. But most participants in the 8(a) program were minority business entrepreneurs.

They want me to believe that 16 Arabs who never flown a passenger jet were capable of navigating a plane at over 400 mph directly into their targets without any threat from the most powerful armed forces in the world and in the most protected airspace in the world. These same people want me to also believe that Building 7, that wasn't hit by any plane, fell to the ground as well. All one needs to know is that both Building 7 and the exact spot on the pentagon that was hit stored the investigation files that would have placed some very wealthy people in prison.

Bezos’s “it” factor was picking the perfect product to sell at the start. He avoided inventory risk (he could return books), expanded the product list beyond what could be sold in stores, and offered a price advantage that could not be matched by the large store-based competitors due to their fixed costs. Then he reinforced his product advantage with an infrastructure edge and expanded his list of products beyond books. Important to note: He sold his infrastructure services to others, including his key competitors, such as Target. To protect itself, another competitor, Walmart, has recently asked some of its suppliers to avoid using web infrastructure services offered by Amazon.com

She automatically shifted her stance sideways, making herself less of a target, as she approached the front of the worn-looking convenience store.

The Shop City Mall had been closed for over a decade. Stores sat empty the entire time, waiting for a rebirth that was often promised, but never came. My parents had always blamed its demise on Amazon and Target, but I blamed the fact that Cinnabon is fucking gross and not a single living person has ever bought anything from a Brookstone.

A platform is a raised, level surface on which people or things can stand. A platform business works in just that way: it allows users—producers and consumers of goods, services, and content— to create, communicate, and consume value through the platform. Amazon, Apple’s App Store, eBay, Airbnb, Facebook, LinkedIn, Pay- Pal, YouTube, Uber, Wikipedia, Instagram, etsy, Twitter, Snapchat, Hotel Tonight, Salesforce, Kickstarter, and Alibaba are all platform businesses. While these businesses have done many impressive things, the most relevant to us is that they have created an oppor- tunity for anyone, even those with limited means, to share their thoughts, ideas, creativity, and creations with millions of people at a low cost. Today, if you create a product or have an idea, you can sell that product or share that idea with a substantial audience quickly and cost-effectively through these platforms. Not only that, but the platforms arguably give more power to individuals than corporations since they’re so efficient at identifying ulterior motives or lack of authenticity. The communities on these platforms, many of whom are millennials, know when they’re being sold to rather than shared with, and quickly eliminate those users from their con- sciousness (a/k/a their social media feeds). Now, smaller organizations and less prosperous individuals are able to sell to or share their products, services, or content with more targeted demographics of people. That’s exactly what the modern consumer desires: a more personalized, connected experience. For example, a Brooklyn handbag designer can sell her handbags to a select group of customers through one of the multitude of fashion or shopping platforms and create an ongoing dialogue with her audience through a communication platform such as Instagram. Or an independent filmmaker from Los Angeles can create a short film using a GoPro and the editing software on their Mac and then instantly share it with countless people through one of a dozen video platforms and get direct feedback. Or an author can write a book and sell it directly from his or her website and social channels to anyone who’s excited about it. The reaction to standardization and globalization has been enabled by these platforms. Customers can get what they want, from whomever they want, whenever they want it. It’s a revised and personalized version of globalization that allows us to maintain and enhance the cultural connections that create the meaning we crave in our lives.

This last question may seem innocuous, but think about it this way: In 2006, retail was booming. Sears was worth $14.3 billion, Target $38.2 billion, and Walmart a whopping $158 billion. Meanwhile, an upstart retailer named Amazon was at $17.5 billion. Now fast-forward a decade. What’s changed? Hard times hit Main Street. By 2017, Sears had lost 94 percent of its value, ending the decade worth $0.9 billion, before promptly going out of business. Target did better, finishing up at $55 billion. Walmart did the best, going up to $243.9 billion. But Amazon? The Everything Store closed out the era worth $700 billion (today $800 billion). And it’s a fairly safe bet that your life changed as a result.

GUIDELINE #9: TAKE CARE OF YOUR HEALTH. Being targeted by a predator, even or especially a human one, evokes the fight-or-flight response in animals and in people. This essentially adaptive response is intended by nature to be short-lived—the animal either flees or makes a stand against the predator, both actions requiring all of the body’s systems on alert to ensure survival. But when the predation is carried out over a long period of time, as is often the case in sociopathy, the physiological components of the fight-or-flight response become protracted: blood pressure and heart rate increase and remain high; stored reserves of fats and sugars are continually converted and released into the bloodstream (to supply extra energy to fight or run); muscles all over the body are tense; digestion slows and stomach acidity increases; slow and relaxed diaphragmatic breathing changes to fast and shallow chest breathing; and, beginning in the hypothalamus, a persistent chain of hormonal reactions stimulates the adrenal cortex to release unhealthily large quantities of stress hormones such as cortisol. For a while the body will attempt to adapt, but if it continues to be stressed, it will eventually succumb to exhaustion, immune system depletion, and illness. In other words, being targeted by a sociopath can make you very sick in the long run.

What’s my big beef with capitalism? That it desacralizes everything, robs the world of wonder, and leaves it as nothing more than a vulgar market. The fastest way to cheapen anything—be it a woman, a favor, or a work of art—is to put a price tag on it. And that’s what capitalism is, a busy greengrocer going through his store with a price-sticker machine—ka-CHUNK! ka-CHUNK!—$4.10 for eggs, $5 for coffee at Sightglass, $5,000 per month for a run-down one-bedroom in the Mission. Think I’m exaggerating? Stop and think for a moment what this whole IPO ritual was about. For the first time, Facebook shares would have a public price. For all the pageantry and cheering, this was Mr. Market coming along with his price-sticker machine and—ka-CHUNK!—putting one on Facebook for $38 per share. And everyone was ecstatic about it. It was one of the highlights of the technology industry, and one of the “once in a lifetime” moments of our age. In pre-postmodern times, only a divine ritual of ancient origin, victory in war, or the direct experience of meaningful culture via shared songs, dances, or art would cause anybody such revelry. Now we’re driven to ecstasies of delirium because we have a price tag, and our life’s labors are validated by the fact it does. That’s the smoldering ambition of every entrepreneur: to one day create an organization that society deems worthy of a price tag. These are the only real values we have left in the twilight of history, the tired dead end of liberal democratic capitalism, at least here in the California fringes of Western civilization. Clap at the clever people getting rich, and hope you’re among them. Is it a wonder that the inhabitants of such a world clamor for contrived rituals of artificial significance like Burning Man, given the utter bankruptcy of meaning in their corporatized culture? Should we be surprised that they cling to identities, clusters of consumption patterns, that seem lifted from the ads-targeting system at Facebook: “hipster millennials,” “urban mommies,” “affluent suburbanites”? Ortega y Gasset wrote: “Men play at tragedy because they do not believe in the reality of the tragedy which is actually being staged in the civilized world.” Tragedy plays like the IPO were bound to pale for those who felt the call of real tragedy, the tragedy that poets once captured in verse, and that fathers once passed on to sons. Would the inevitable descendants of that cheering courtyard crowd one day gather with their forebears, perhaps in front of a fireplace, and ask, “Hey, Grandpa, what was it like to be at the Facebook IPO?” the way previous generations asked about Normandy or the settling of the Western frontier? I doubt it. Even as a participant in this false Mass, the temporary thrill giving way quickly to fatigue and a budding hangover, I wondered what would happen to the culture when it couldn’t even produce spectacles like this anymore.

Terese looked away. Red double-decker buses flowed along the Seine, loaded up with sightseers. All the buses had this department-store ad of an attractive woman wearing an Eiffel Tower on her head. It looked ridiculous and uncomfortable. The Eiffel Tower hat appeared heavy, tottering on the woman’s skull, held in place by a skimpy ribbon. The model’s swan neck was bending as though in mid-snap. Who thought this was a good way to advertise fashion? Foot traffic was picking up. The girl who’d hurled the crushed can was now making out with her target. Ah, the French. A traffic officer started gesturing for a white van to stop blocking traffic. I turned and waited for Terese to answer. She put down her coffee.

Retailers have much broader target markets than do brands, and need to appeal to all target groups to achieve volume.

shoppers were choosing on the basis of price alone – the brands were completely substitutable. To escape this death spiral, P&G decided to slash their brand portfolio and target each of the remaining brands at specific washing needs. Thus initially evolved separate brands for the washing of clothes, skin and hair, which further evolved over time into separate brands for work-clothes, delicates, colours, whites, oily skin, dry skin, sensitive skin, dry hair, oily hair, dandruff-laden hair, blonde hair, coloured hair ad infinitum.

The common approach for manufacturers to the art of segmentation is to slice and dice a large target market into subgroups of homogeneous consumer needs in order to better serve with tightly targeted offerings. Manufacturers

For example, the Head & Shoulders shampoo brand is targeted at consumers with dandruff, approximately 20% of the population. Within that 20%, further profitable segmentation is still possible. Thus, Head & Shoulders can successfully target people with dandruff and either sensitive, itchy or oily scalps, and then coloured, permed or natural hair etc., resulting in 12 versions of their shampoo.

But a retailer cannot slice and dice its customers at the brand level (i.e. chain) to the same degree. A retailer who seeks to target only 20% of the potential market is already on thin ice. Retail coverage (i.e. the physical footprint of a store’s catchment area) dictates the target audience for each store, which means that the audience is relatively heterogeneous: everyone who lives within the store catchment area. A large mainstream store has to generate volume at each unit level as most of the costs, such as building, staff and stock, are local; therefore, because of retailers’ sensitivity to small volume changes that we saw in Chapter 2, the more shoppers the better. Thus,

Segmentation is really about meeting some needs very strongly, even at the expense of others, which a retailer cannot afford to do. For example, playing loud rock music, dressing the checkout operators in funky outfits and tiling the floors black and pink will alienate certain important segments, even if it is strongly appealing to others. The store values have to appeal to the whole heterogeneous target.

Pressing a hand to her chest, Loretta glanced down in bewilderment. She had been so sure…Laughter bubbled up her throat. Aunt Rachel had missed? She never missed when she could draw a steady bead on a still target. Loretta’s throat tightened. The Comanche. She looked up, confusion clouding her blue eyes. He had shielded her with his own body? Waving his friends away, Hunter hunkered down and scooped a handful of dirt, pressing it to the shallow cut on his shoulder. Loretta stared at the blood trailing down his arm. If not for his quick thinking, it could have been her own. Survival instinct and common sense warred within her. She knew death might be preferable to what was in store for her, but she couldn’t help being glad she was alive. As if he felt her staring at him, the Comanche lifted his head. When his eyes met hers, the fury and loathing in them chilled her. He stood and jerked the feathers from his braid, wrapping them in his shirt. Never taking his gaze off her, he stuffed the bundle into a parfleche hanging from his surcingle. “Keemah,” he growled. Uncertain what he wanted and afraid of doing the wrong thing, Loretta stayed where she was. He caught her by the arm and hauled her to her feet. “Keemah, come!” He gave her a shake for emphasis, his eyes glittering. “Listen good, and learn quick. I have little patience with stupid women.” Grasping her waist, he tossed her on the horse and scooted her to the back of the blanket saddle. The hem of her nightgown rode high. She could feel all the men staring at her. Had he no decency? With trembling hands, she tugged at the gown and tried to cover her thighs. There wasn’t enough material to stretch. And it was so thin from years of wear, it was nearly transparent. The morning breeze raised gooseflesh on her naked arms and back. With a grim set to his mouth, her captor opened a second parfleche, withdrawing a length of braided wool and a leather thong. Before she realized what he was about to do, he knotted the wool around one of her ankles, looped it under his horse’s belly, and swiftly bound her other foot. “We must ride like the wind!” he yelled to the others. “Meadro! Let’s go!” The other men ran for their horses. Grasping the stallion’s mane, Hunter vaulted to its back and settled himself in front of her. When he reached for her arms and pulled them around him, she couldn’t stifle a gasp. Her breasts were flattened against his back. “Your woman does not like you, cousin,” someone called in English. Loretta turned to see who spoke and immediately recognized the brave who had encouraged Hunter to kill her that first day. His scarred face was unforgettable. He flashed her a twisted smile that seemed more a leer, his black eyes sliding insolently down her body to rest on her naked thighs. Then he laughed and wheeled his chestnut horse. “She won’t be worth the trouble she will make for you.” Hunter glanced over his shoulder at her. The fiery heat of his anger glowed like banked embers in his eyes. “She will learn.” With an expertise born of long practice, he lashed her wrists together with the leather. “She will learn quick.

in defense of segmentation schemes producing larger numbers of groups, these may be effective outside the store, where various advertising media may be targeted distinctly to more varied groups.

What makes a difference between Apple Store and any other? Describe your best day at work: my best day at Apple was more like six months. Sales target was not tough, Justin cleared it before half of the day was over.

plunged down onto their respective targets at an acute angle. The timing was such that even these skilled fighters couldn’t evade the strike free of injury. Frost Horn and Tourmaline Shell both crossed their arms in front of their bodies and braced themselves to block. Nonetheless, they were concussed by dive kicks storing up the kinetic energy of a descent from a height of five hundred meters.

Direct response marketing is designed to evoke an immediate response and compel prospects to take some specific action, such as opting in to your email list, picking up the phone and calling for more information, placing an order or being directed to a web page. So what makes a direct response ad? Here are some of the main characteristics: It’s trackable. That is, when someone responds, you know which ad and which media was responsible for generating the response. This is in direct contrast to mass media or “brand” marketing—no one will ever know what ad compelled you to buy that can of Coke; heck you may not even know yourself. It’s measurable. Since you know which ads are being responded to and how many sales you’ve received from each one, you can measure exactly how effective each ad is. You then drop or change ads that are not giving you a return on investment. It uses compelling headlines and sales copy. Direct response marketing has a compelling message of strong interest to your chosen prospects. It uses attention-grabbing headlines with strong sales copy that is “salesmanship in print.” Often the ad looks more like an editorial than an ad (hence making it at least three times more likely to get read). It targets a specific audience or niche. Prospects within specific verticals, geographic zones or niche markets are targeted. The ad aims to appeal to a narrow target market. It makes a specific offer. Usually, the ad makes a specific value-packed offer. Often the aim is not necessarily to sell anything from the ad but to simply get the prospect to take the next action, such as requesting a free report. The offer focuses on the prospect rather than on the advertiser and talks about the prospect’s interests, desires, fears, and frustrations. By contrast, mass media or “brand” marketing has a broad, one-size-fits-all marketing message and is focused on the advertiser. It demands a response. Direct response advertising has a “call to action,” compelling the prospect to do something specific. It also includes a means of response and “capture” of these responses. Interested, high-probability prospects have easy ways to respond, such as a regular phone number, a free recorded message line, a website, a fax back form, a reply card or coupons. When the prospect responds, as much of the person’s contact information as possible is captured so that they can be contacted beyond the initial response. It includes multi-step, short-term follow-up. In exchange for capturing the prospect’s details, valuable education and information on the prospect’s problem is offered. The information should carry with it a second “irresistible offer”—tied to whatever next step you want the prospect to take, such as calling to schedule an appointment or coming into the showroom or store. Then a series of follow-up “touches” via different media such as mail, email, fax and phone are made. Often there is a time or quantity limit on the offer.

Mary Engelbreit is one of the top-selling illustrators in the world. She reached success over thirty years ago when she developed a popular greeting card line. Later, she went on to license her art for thousands of products. Her colorful illustrations target the niche of women, specifically mothers. Her work is sold on products that mothers buy and in stores where mothers shop. Her illustrations and captions perfectly appeal to her target audience. It’s much easier to reach a target audience when you work within a clearly defined niche. And then, when you reach that target audience, you can use the right language to speak directly to them and entice them to buy. In the case of Mary Engelbreit, she wouldn’t sell her products in men’s stores, nor would she market to teenage girls.

craft your landing page effortlessly and not have to stare at a blank template for long, you need the following elements: • The title of your lead magnet • The main benefit or main promise of your lead magnet • What your lead magnet teaches or what your subscribers will learn from it? o What will they achieve or overcome by consuming your lead magnet? o What pain points or problems does your lead magnet solve? o What desires or motivations does your lead magnet fulfill? o What mini transformation does it give? • Testimonials for social proof • A screenshot, mock-up, or visual of your lead magnet Note: You want to convert these benefits into 3–7 bullet points. These bullet points should begin with an action verb, with “how to” or “why,” or with a number. They should also include specific details such as page numbers or time stamps in videos where key information is found. For example, • How a 20-minute video recording turned into my first digital product that brought in $36,429.56 in the first month • 13 limiting beliefs that keep 99% of people from ever launching their ecommerce store—and how to beat them (Hint: You’re probably suffering from at least 5 of these) – pg. 3 • The ONLY two blogging rules ever (seriously, if you ignore these it will take you YEARS to launch your blog and business!) – 1min 37sec Your landing page should be a reflection of the words and sentences your target audience uses to describe their pain points. When it does, your target audience recognizes and identifies with the problem. Your lead magnet also becomes immediately more attractive.

Mobile phone apps – 2012 Before building a QuickBooks app, I decided to try iPhone and Android apps. This my first experience entering an app store. Unfortunately, the apps failed for many reasons: User base too small: There are millions of mobile phone users, but that does not translate to millions of users for your software. There is a subsection of a user base that matters most. Too many competitors: The app stores were oversaturated. There were over a million apps, literally. There was no way to stand out from the rest. My apps became me-too apps. The Intuit app stores were just getting started at the time and there were far fewer apps. Difficult to gain entry: I tried game development, and good games are expensive to produce. You need a soundtrack and graphic designers. The cost of making an exceptional game is outrageous. There was no way I could afford it. Failed to show value: Since most apps were free, users refused to pay me. I tried in-app purchases, but most users were uninterested. I learned that businesses were a better target because I could show them how to save time. Failed to solve a problem: In my eyes, app stores were the only way to advertise my game. I failed to tap into my potential user base. Businesses have a clear data entry problem that I can fix, but consumers were too difficult to sell to. Technical issues: I submitted one app to the Windows Marketplace, and it failed 15 times. I had to wait for Apple to publish updates to my app weekly. I learned that my next plugin must receive updates in a few hours, instead of a few days. Users simply cannot wait this long for an issue to get fixed. This was the most important lesson that I learned, and it inspired me to make a cloud-based system. Different devices:

Meanwhile, the chain cut back on a lot of what might have helped deter shoplifting. Lee Scott, Walmart’s chairman from 2000 to 2009—the years when the opiate addiction crisis was gathering force—came in to boost profits by cutting costs. Workers already weren’t paid a lot. Under Scott, Walmart stores cut staff on the floor and greeters at the entrances, all of which deterred crime. It seemed to me that their store design already encouraged shoplifting, with dimmer lights compared to other stores, no videos in restrooms or at blind corners. With automatic cashiers at the exits, shoppers could spend an entire outing at Walmart and not see an employee. In a good many towns, Walmart was the only store. In others, it was one of the few, coexisting with a supermarket, maybe a Big Lots or a JCPenney. Either way, I found, no chain had a reputation among drug users for being easier to rip off than Walmart. I heard this over and over. They avoided Target because of its wider aisles and brighter lights. Whatever the dealers wanted in exchange for their dope was usually available at Walmart. The chain offered an easy shopping experience—and an easy shoplifting experience, as well. “It was convenient,” said Monica Tucker, who runs a drug rehab center in eastern Tennessee but was a meth addict for seven years, and supported her habit at Walmart. “Anything you were requested to get [by the dealer], you could find it there. We stole lots of food. We weren’t eating because we were on meth, but everybody else was hungry at the dope dealer’s house.” With opioids, then later with meth, plentiful drug supply was paired with this easy source of goods to barter. Had there been the same vibrant Main Streets, ecosystems of the locally owned stores that were the lifeblood of many owners who lived in town and returned their profits to it, both the opioid crisis and the meth problem might have spread less quickly in many parts of the country.

We enter crack houses and foster houses, group homes and strip clubs, trailers, mansions, split levels, ramblers, ramshackles, bungalows, old houses, new houses, brick, vinyl, aluminum, wood. We enter bars, temples, bowling alleys, churches, skating rinks, doctor’s offices, jails, barges, fields, factories, stores, gas stations, laundromats, cars, woods, bushes, Walmart, Target, Dillard’s. Buses, apartments, malls, schools, studios. Tonight, we enter the country

until 1962, the year which turned out to be the big one for discounting. In that year, four companies that I know of started discount chains. S. S. Kresge, a big, 800-store variety chain, opened a discount store in Garden City, Michigan, and called it Kmart. F. W. Woolworth, the granddaddy of them all, started its Woolco chain. Dayton-Hudson out of Minneapolis opened its first Target store. And some independent down in Rogers, Arkansas, opened something called a Wal-Mart.

Both sisters knew the story well. For the past sixteen years, starting in 1940, someone had been planting pipe bombs around New York City, in subway stations, department stores, theaters, even Grand Central Terminal. The newspapers called the culprit the Big Apple Bomber, and so far, a dozen people had been injured, some seriously. The very first bomb was planted in a toolbox at a Met Power compound on Sixty-Fourth Street, with a note reading Met Power crooks—this is for you. That one hadn’t gone off. But since then, the bomber had expanded his reach and his skill, setting off explosions in well-populated places like the Port Authority and Penn Station, sometimes repeating the same target years later. And now he’d hit the library. Even worse, the madman’s pace was picking up.

But getting low prices from vendors didn’t mean that Costco would fatten its margins. On the contrary. Sinegal insisted that no item could be marked up to a gross margin over 14 percent (contrast that with supermarkets and department stores, which carried 20 to 50 percent gross margins across their various categories of merchandise, maintaining average gross margins between 20 and 25 percent).21 Discount stores like Kmart and Target had even greater average gross margins across their product mix, ranging from 25 to 30 percent. These were the antilogs Sinegal wanted to beat.

-Do you know the difference between intellectual telepathy and emotional reincarnation? -Yes, telepathy is reading thoughts, and reading feelings and sensations. -Did it ever occur to you that someone is telepathy to you against your will? -Some people have this talent, or so they claim. Baibars: It is not a talent, but a knowledge. Physiognomy was never a talent, but rather an experience. People who travel a lot, social people, who have an appetite for information, and details, are the owners of physiognomy, who acquire it as a result of their experiences, all of which are stored in their subconscious mind, and the latter gives them results. In the form of emphatic feelings, we call it physiognomy, or talent. And basically, it’s based on data: we do not hear or know about anyone who has insight, who has earned this talent while sitting at home, but who is a frequent traveler. The more data you have, the more precise you are able to telepath with your target, and now telepathy is happening at every moment. With the technical revolution and the development and diversity of the means of all information, in many ways, social networking sites are not the first and will not be the last. With the development of computers, and their ability to process huge amounts of data, in a relatively acceptable time, and with the development of artificial intelligence software, and self-learning software, our privacy has become violated by many parties around the world, not only the intelligence services, but even studies and research centers, and decision-making institutions. They all collect an awful lot of data every day, and everyone in this world has a share of it. These software and computers will stand powerless if you strip them from their database, which must be constantly updated. Telepathy became available, easy, and possible, as never before. Physiognomy became electronic in the literal sense of the word. However, our feelings, and our emotions, remain our impenetrable fortress. If you decide to make your entire electronic life a made-up story, contrary to the reality of what you feel, such as expressing joy when you feel sad, this software will expect you from you other than what you really feel, it will fail. The more you are cunning, and deceitful in reincarnation, the more helpless it stands in knowing the truth of your feelings that no one else knows. All that is required of you is to express the opposite of what you feel. The randomness of humans, their spontaneity, and those they think are their free decisions, have been programmed by a package of factors surrounding them, which were imposed on them, including society, environment, conditions, and education. The challenge is to act neither spontaneously nor randomly, and here lies the meaning of the real free will. Can you imagine that? Your spontaneity is pre-programmed, and your random decisions that you think are absolutely free, are in fact not free, and until you are able to imagine this and believe in it, you will remain a slave to the system. To be free you must first overcome it, you must rebel against what you think is your free self. He was silent for a moment, took a breath from his cigarette, and what he was about to say now almost made him inevitable madness, a few years ago… -But, did it occur to you, Robert, that there is someone who can know the truth about your feelings, no matter how hard you try to fake them! And even knows it before you even feel it! A long moment of silence…

Amazon isn’t the only affiliate program out there. Many different retail stores have programs you can apply for, including Target, Walmart, Kohl’s, Sephora, and Nordstrom.

FINALLY—YOU ARE A SWEEPSTAKES WINNER! I don’t know about you, but I enter all those darned magazine company sweepstakes. I go for the Reader’s Digest sweepstakes and I buy my weekly lottery tickets—after all, as a character in the movie Let It Ride said, “You could be walking around lucky and not know it.” In a lot of years, though, I have gone winless. The guys with the balloons and the giant-sized check have not shown up at my door. So the headline FINALLY—YOU ARE A SWEEPSTAKES WINNER! got me. I read that letter. And if you send a letter to every one of your customers with that headline on it, every one of them will read it. What should the letter say? Here’s an example, courtesy of the late, great copywriter, my friend Gary Halbert: Dear Valued Customer:    I am writing to tell you that your name was entered into a drawing here at my store and you have won a valuable prize.    As you know, my store, ABC Jewelry, specializes in low-cost, top-quality diamond rings and diamond earrings. Well, guess what? The other day we got in a small shipment of fake diamonds that are made with a new process that makes them look so real they almost fooled me!    Anyway, I don’t want to sell these fakes because they could cause a lot of trouble for the pawnbrokers around town. So I’ve decided to give them away to some of my good customers whose names were selected at random by having my wife, Janet, put all the names in a jar and pull out the winners.    So, you’re one of the winners—and all you’ve got to do is drop in sometime before 5:00 P.M. Friday and you’ll have a 1-karat “diamond” that looks so good it’ll knock your eyes out! Sincerely, John Jones P.S.: After 5:00 P.M. Friday, I reserve the right to give your prize to someone else. Thank you.

To try to make sure gunmen do hit their targets, cartels have developed training camps. The first such camps were discovered in northeast Mexico and linked to the Zetas, but they have since been found all across the country and even over the border in Guatemala. Most are built on ranches and farmlands, such as one discovered in the community of Camargo just south of the Texas border. They are equipped with shooting ranges and makeshift assault courses and have been found storing arsenals of heavy weaponry, including boxes of grenades. Arrested gangsters have described courses as lasting two months and involving the use of grenade launchers and .50-caliber machine guns. A training video captured by police in 2011 shows recruits running across a field, taking cover on the grass, and firing assault rifles. Sometimes training can be deadly. One recruit drowned during an exercise that required him to swim carrying his backpack and rifle. The discovery of these camps has sparked the obvious comparison to Al Qaeda training grounds in Afghanistan. But however much schooling they give, cartels still love gunslingers with real military experience. In the first decade of democracy, up until 2010, one hundred thousand soldiers had deserted from the Mexican military. There is a startling implication: country and ghetto boys sign up for the army, get the government to pay for their training, then make real money with the mob.

The nature of being at the correct distance from the opponent and of understanding the principle of reaction time does not give the attacker the luxury of completing more than one strike before being counterattacked by a skilled defender. Once you have created the distraction with your first strike, you need to continue and attack appropriately. Therefore, when you train, students need to gain a complete understanding of what they are drilling and the training drill should be designed accordingly. Be aware that the human mind is constantly trying to create imaginary connections between motion possibilities without always seeing the whole picture. Shortening the range from a kick to a hand strike cuts down on time between the first and subsequent attacks. Such an attempt does not recognize that a good defense against a kick eliminates the option for a continuous hand attack since that was already taken into account. Executing multiple attacks on the defense however would break the opponent’s train of thought and give the initiator another second to hit again. If you have reached the target through the first strike, with no obstacles, you are buying time for a more devastating attack. You must recognize that with less devastating strikes, you buy less time, and in a real fight it is measured in splits of a second. It should only take a few seconds to finish the opponent. Krav Maga principles dictate a perfect relationship in which a counterattack requires the same speed as the block, but sometimes the distance can be too close to accelerate the hand to a maximum speed—and then you are just buying another second and must follow up with a more devastating attack. If you deliver attacks of medium strength, your opponent might get the message and stop attacking you. However, while it is a good practice to change an attacker’s mind and habits, you may not want to risk your own life protecting your attacker from extensive harm. Finally, when executing a counterattack, please be as precise as possible, so you do not need to rework. I personally would not spend more than two seconds on one opponent, since it would occupy and distract me from other dangerous changes that might occur in the environment. If you break glass in a store, you would want to get out of there as quickly as possible instead of waiting around in the same spot. I’d like to remind the reader that the above paragraphs elaborate the dangers and safety in both training and in reality. By understanding safe training, you need to understand the dangers of reality. To master the process, you need to train in simulated scenarios that are as close as possible to a realistic fight for survival. Keep in mind that when you identify a threat, you should set your boundaries, and decide that if the opponent gets too close to you, you should attack him by kicking or punching according to the distance between you two. If however the attacker attacks you by surprise, not giving you enough time to think, your body instinctively defends itself. This means that if you are at the point where you notice an attack coming at you, your primary instinct is to defend as opposed to attack.

The third shooting happened at a kosher grocery store abut twenty minutes from my house. Antisemitic screeds found in the attacker’ vehicle and in their social media postings told a different story, as did the tactical gear they wore, the massive stash of ammunition and firearm they brought along, and security camera footage showing them driving slowly down the street, checking addresses before parking and entering the market with guns blazing. The real targets, authorities surmised, were likely the fifty Jewish children in the private elementary school at the same address, directly above the store – huddled in closets, listening to their neighbors being murdered. Reporting within hours of the attack gave surprising emphasis to the murdered Jews as “gentrifying” a “minority” neighborhood This was remarkable, given that the tiny Hasidic community in question, highly visible members of the word’s most visible members of the world’s most consistently persecuted minority, came to Jersey City fleeing gentrification, after being priced out of long-established Hasidic communities in Brooklyn. The “context” supplied by news outlets after this attack was breathtaking in its cruelty. The sole motivation for providing such “context” in that moment is to inform the public that those people got what was coming to them. People who think of themselves as educated and ethical don’t do this because it is both factually untrue and morally wrong. But if we’re talking about Hasidic Jews, it is quite literally a different story.

when this particular mood strikes me, I tend to wind up at a store. Target. Best Buy. Sometimes a hardware store. Never a grocery store. I need clean, contrasting colors. Sharp red on white tile. Order. The reds and whites bring a sense of calm that I cannot explain, and gliding amongst the little people scurrying around, living their frantic, sweaty lives, brings me back.

troubled, Alfred Allsworth (Fred) Thorp, Sheriff of Okanogan County approached the Lute Morris Saloon in Conconully Monday morning, November 9, 1909. Inside, a hard-looking stranger of medium height, with black hair and a mustache, who gave his name as Frank LeRoy, was playing cards at a table. Sheriff Thorp intended to question LeRoy regarding a safe blown in the A.C. Gillespie & Son store in Brewster a few days earlier and two residential burglaries in Brewster. A mild mannered Iowa farmer, Thorp came to the Okanogan in 1900, carried mail between Chesaw and Loomis, ran for sheriff. Armed with a six-shooter, Thorp feared only that some day, he might have to kill someone, which would compel him to resign, and this might be the day. LeRoy sat very still, watching the frontier sheriff approach the card table. “I’ll have to take you in, partner.” said Thorp. There must have been an unearthly silence in the saloon as LeRoy rose. Thorp drew his revolver, “I’m going to search you.” LeRoy turned as if to throw off his coat, and then jerked a pistol from a shoulder holster. The two opened fire simultaneously LeRoy dancing about to present an elusive target. LeRoy got off four shots. Thorp emptied his revolver, striking LeRoy’s right hand, causing him to drop his gun, and hitting the suspect in the shoulder as he bolted out a rear door. LeRoy staggered a few yards up Salmon Creek before hiding in some brush. “Look out, he’s got another gun” someone yelled from across the creek. Having borrowed a second revolver, the sheriff pounced, kicking LeRoy’s gun from his hand. LeRoy was rolled onto a piece of barn board and carried into the Elliot Hotel. There his wounds, including a punctured lung were treated. In LeRoy’s hotel room Thorp found two more guns, wedges and drills, and a supply of nitroglycerine. Two days later, LeRoy broke out of the county jail. Wearing only his nightshirt, a blanket for trousers, shoes and an old mackinaw taken from an elderly trusty who served as jailer, the desperado flew through chilling weather to Okanogan. Three days later, Thorp caught up with him in a fleld of sagebrush below Malott. LeRoy came out with his hands up commenting mildly he wished he had a gun so the two could shoot it out again. In January, 1910, at Conconully LeRoy was convicted of burglarizing the William Plemmon’s home at Brewster. Since this was his third burglary conviction, he was sentenced to life imprisonment in the state penitentiary at Walla Walla as a habitual criminal. After serving nine years, LeRoy, in ill health, was released in 1919. He once met Fred Thorp on a street in Spokane. They chatted for a few minutes. While there were, in pioneer times, numerous other confrontations between armed men, the Thorp-LeRoy gun flght probably was the closest Okanogan County ever came to a HIGH NOON shootout.

While the discussions focus on how blockchain technology and cryptocurrencies can transform many industries. The cryptocurrency community is witnessing several hackers steal millions from blockchains, exchanges, and bridges. From the 2014 MT GOX hack to the recent Nomad Bridge attack, hackers are advancing along with the growth of blockchain technology and the cryptocurrency industry. Several million-dollar attacks have occurred, and hackers are becoming more ambitious and dangerous. In the past few days, Attacks have escalated, as well as the amount of funds stolen has increased too. Many individuals are in a panic as they have lost their savings, The attacks on the Solana wallets, Nomad bridge, and ZB exchange brought another riskier prospect of cryptocurrencies. There are many doubts surrounding the security of cryptocurrencies: how can these bridges be easy targets for hackers? how hackers can easily access other crypto wallets? Let's get into the detail of these three different types of attacks and how hackers make millions through them. Bridge attacks Blockchain bridges are applications that allow people to transfer digital assets between blockchains. Since cryptocurrencies are often isolated and unable to communicate with one another (for example, you cannot make a transaction on the Bitcoin blockchain using Dogecoins), "bridges" have emerged as an essential mechanism, if not a vital missing link, in the cryptocurrency economy. The bridge "locks" your cash on one side and dispenses the equal amount in so-called "wrapped" tokens on the other. To change one form of cryptocurrency into another, bridge services "wrap" the money. As a result, if you visit a bridge to use a different currency, such as Bitcoin (BTC), the bridge will dispense wrapped bitcoins (WBTC). It represents stored value in a flexible alternate format, similar to a gift card or a cheque. Bridges require a reserve of cryptocurrency currencies to back all of those wrapped coins, and hackers frequently target this reserve. Additionally, if a bridge becomes popular over time, it can have a lot of money (imagine hundreds of millions of dollars) tied up in its smart contracts. If those smart contracts contain security flaws, some or all of that money can be stolen. As former Ethereum co-founder Vitalik Buterin has pointed out, another issue with crypto bridges is that they are by design vulnerable to attacks on two sides. Nomad attack On July 29, Nomad, a bridge protocol for moving cryptocurrencies across multiple blockchains, lost about $200 million due to a security flaw. In the case of Nomad, it appears that a fault in its smart contract allowed someone to set up a cryptocurrency transaction such that they sent a few amounts of crypto on one side, but received a larger amount on the other, as multiple experts stated on Twitter. For example, you could transfer 0.1 Crypto on one side and receive 100 Crypto on the other. Things start to become intriguing at this point. Usually, when a security flaw like this is discovered, a skilled hacker or a small group can quickly drain out all the money. However, in the case of Nomad, once someone successfully stole some cash from the Nomad bridge, other people joined in and also grabbed some money. This is not the only bridge that has been compromised this year. The Ronin Bridge, which was used by the developers of the play-to-earn game Axie Infinity, was hacked earlier this year for approximately $625 million. The Harmony Bridge was also hacked for $100 million. Wallet Hacks

They expanded quickly without building the organizations and the support—such as distribution centers—needed to expand those companies. They didn’t get out into their stores to see what was going on. Then Kmart got their machine in gear and began to do it better and better. I remember going in their stores—I’ll bet I’ve been in more Kmarts than anybody—and I would really envy their merchandise mix and the way they presented it. So much about their stores was superior to ours back then that sometimes I felt like we couldn’t compete. Of course that didn’t stop us from trying. And Target came along and did a fine job, taking the whole idea a little more upscale. As these big operators became more organized, the competition grew a lot more difficult. That’s when all those guys who were failing to meet their customers’ needs and who didn’t build strong organizations—all those promoters—started to fall apart and, eventually, fall out.

Schmidt started 2012 with new, modern packaging for the deodorant, which was designed to set it apart from the competition. She looked beyond the direct-to-consumer sales channels and the natural and wellness retailers that her competitors used almost exclusively; in 2015, she expanded into traditional grocery stores and pharmacies, which allowed her to reach more customers and to enable greater access to healthy natural products. Her creativity, innovation, and hard work paid off. Schmidt earned appearances on Fox News and The Today Show; mentions on social media from celebrities and influencers; articles in national publications; and distribution on the shelves of Target and Walmart. Though it was bittersweet, Jaime realized that a larger company with more resources could bring her vision and mission to an even wider customer base, and she signed the deal with Unilever right before Christmas 2017. Reflecting on her journey, she says, “When I’m asked about what made Schmidt’s so successful, I often say that my customers were my business plan. It started when I listened to those at the farmer’s market, and it continued through each step of growth. Staying hyper-tuned-in to my customers always guided and served me.” Not sales. Not marketing. Customers, educating, and being educated.

Salesforce and QuickBooks integration: the wrong audience I built many integrations for Connex, and Salesforce was one of my first. Intuit built one on their app store, but they later discontinued it. Here is why mine failed: Connex syncs ecommerce solutions. Amazon was one of our best sellers. Salesforce.com is a CRM, and this was a bad product fit for us. I had no understanding of the target audience. What features did they require? How much would they pay? Salesforce is geared towards medium and enterprise-level companies. We focused primarily on small businesses. The integration was difficult to build. Salesforce could hold orders, but users often added or removed fields. Our software had no logic to handle dynamically mapping fields. Each user’s Salesforce was different. Almost every user required a great deal of hand-holding. This is bad for a SaaS company. There were many technical issues. Users wanted features that I could not build. I built the integration because Salesforce has a large following, but my audience was just a subset of that group. How big your audience is, is anyone’s guess. We had a listing on Salesforce’s app store, but the listing failed to gather any traffic. I was unsure how many QuickBooks users required a Salesforce integration. There was a limited audience for this tool. The tool became a distraction because other products were selling much better. I had to raise the price of the integration because it took longer to set it up. This idea made my pricing more complicated, while my company is all about simplicity.

It’s not that P’s are trying to be intentionally cruel, though they could care less about that since they have no conscience. Rather, since P’s lack an identity, they spend their lives collecting data and analyzing situations. They merely see that something ‘works’ and so store it away for future use on another target.

Target was the best place in the world, Laney thought as they walked through the huge store.

Mind the App: Just days after the original Android Marketplace app store launched, thousands of people happily downloaded their bank's new Android apps. After entering their account numbers and passwords, the apps failed to work as promised leading angry customers to call their banks. When they reached customer service, the banks advised "we don’t have an Android app." Whoops! In turned out, criminals had created and uploaded fake banking apps—designed with the bank’s own logos in order to to extract sensitive financial information. Many apps stores, particularly third-party sites, are essentially the Wild West. In fact, by 2013, more than 42,000 apps—many of them targeted at children who think they’re simply downloading a free game—in Google's Play store had been found to contain spyware and information-stealing Trojan programs. Pay close attention to the apps you and your family download, particularly their permission settings. They are generally "free" for a reason and you're paying with your privacy—or worse. If a flashlight app tells you it needs access to your location and contacts, run the other way!

Thank you, Target, for depressing us by stocking your store with adorable jackets, sweaters, and boots in August even though it’s still a hundred degrees outside and won’t even dip into the seventies until November. This seasonal tragedy is not your fault, but we don’t need cute knit legwarmers in September. We still need a swimsuit section. Please download a weather app and send it to your buyers. Sincerely, Every Fall-Loving Texan Crying in Her Tank Top at Halloween.

Today bursty search patterns explain an amazingly wide range of behavioral phenomena, from how people recall facts stored in their memory to how they locate information on the World Wide Web. In publication after publication, scientists have offered evidence that the most effective strategy for locating a given target is not the one that is the most obvious, systematic, and regular but a search strategy that is bursty, intermittent, and even haphazard.

Enrolling card holders gives a retailer the chance to find out more about its customer base (where they live, family composition, family income). By integrating this information with known purchasing behaviour, retailers are able to target direct marketing activities with a precision and success rate well above that of manufacturers. This gives retailers an information advantage that they have not had since the dawn of modern retailing.

Copycats target the biggest brands. Unilever’s Lipton Yellow Label tea is the most popular brand in the world, with a 15% market share, which is almost three times larger than their nearest rival. Consequently, many retailers have created copycats using the yellow label brand, as the colour itself is so well established as to communicate quality on the tea fixture. Brand

In February 2010, Ad Age reported that Wal-Mart had consolidated its stocked range of food bags from three brands, Ziploc, Glad and Hefty, down to the market leader, Ziploc, and their own Great Value private label offering.3 Pactiv, the makers of Hefty, gained the consolation prize of the contract to manufacture the Great Value products, whereas the owners of Glad lost their entire food bag business in Wal-Mart. Wal-Mart could do this easily as, unlike many other retailers, they consolidate all manufacturer payments into the buying price and pass on most of the benefit to the shopper in lower prices. Retailers who take manufacturer payments to their bottom line are sometimes unwilling to give up the short-term benefit of such payments for the longer-term return of better margins from their private label. The secondary brands that are targeted by private label are usually big payers of trade spend to make up for their lower level of consumer appeal versus the top brands.

Safeway developed a successful campaign in the United States to grow sales from light shoppers and increase sales from heavy shoppers. They sent a monthly newsletter to 1.2 million card holders. Those whom they identified as secondary shoppers (people who mainly shop somewhere else) received a coupon for departments they didn’t use, like the meat or produce section. Primary shoppers (people who mainly shop at Safeway) were also given coupons, but to less common areas, like the cookie aisle, as they already visited the main departments. The campaign was a huge success, increasing same-store sales and sales from secondary shoppers, plus it changed customer behaviour by converting secondary shoppers into primary ones. The campaign also improved Safeway’s image by going beyond a general discount to create targeted deals. They sent out 451 800 versions of their offering.

only manufacturers can pursue a more specific type of branding where they discover new consumer wants, satisfy them with a functionally or emotionally superior product and attach the benefits via advertising to a specific brand name. This is why a retailer has trouble generating the same credibility as a brand like Crest toothpaste, which continually invests in its ‘healthy teeth for children’ positioning, or Axe deodorant, which targets young males with the fantasy of ‘women making the first move.’ Even manufacturer master branding is more targeted than retailers, because it is usually category specific: Lean Cuisine has more specific associations in frozen food than, say, Safeway.

Marketing support: Marketing targeted at the consumer is likely to improve rotation, and may affect margins. This is why promotional support directed at the consumer can be counted as an incentive to the retailer. However,

If supplementing, the Quantitative Medicine recommendation is to take 20,000 IU once a week, and remeasure quarterly. Daily pills appear to be rejected rather than being stored.

Within minutes, I received a response with punctuation I had never seen before. “Hello (((Weisman))),” wrote “CyberTrump.” Nothing more. Just that. I was sitting at my desk at work. I had some time on my hands as an editor at the Times, since my responsibilities then centered on domestic policy—economics, the environment, poverty—and with the nation consumed in this strange presidential campaign, not a lot of policy making was going on. “Care to explain?” I answered, intuiting that my last name in those triple parentheses must somehow denote my Jewish faith. “What, ho, the vaunted Ashkenazi intelligence, hahaha!” “CyberTrump” came back. “It’s a dog whistle, fool. Belling the cat for my fellow goyim.” With the cat belled, the horde followed. What I didn’t know was that I had unwittingly exposed what was known in the alt-right as “echoes,” those three parentheses that practitioners of online harassment wrapped around Jewish-sounding names on social media. Unbeknown to, well, just about everyone, alt-right anti-Semites had created a Google plug-in that could be used to search double or triple parentheses, since ordinary search engines do not pick up punctuation marks. Haters would slap these “echoes” around Jewish-sounding names of people online they wanted to target. Once a target was “belled,” the alt-right anti-Semitic mob could download the innocuous-sounding Coincidence Detector plug-in from the Google Chrome store, track down targets like heat-seeking missiles, then swarm. “You’ve all provoked us. You’ve been doing it for decades—and centuries even—and we’ve finally had enough,” declared Andrew Anglin, the creator and mastermind of the neo-Nazi website the Daily Stormer. “Challenge has been accepted.” And swarm they did.

And Burpee, the Canadian? His English wife about to have a baby. His father who kept a large store in Ottawa. He was not coming back because they had got him, too. They had got him somewhere between Hamm and the target. Burpee, slow of speech and slow of movement, but a good pilot. He was Terry’s countryman, and so were his crew. I like their ways and manners, their free-and-easy outlook, their openness. I was going to miss them a lot

She also knows that a matching set of opaque baskets might be pretty, but it in no way aids us in storing, and may even hinder us in locating, our gloves. To keep things neat, provide an acceptable and convenient method for her to store her coat next to the door. A hook on the wall or a coatrack next to the door where she usually drops her coat might be convenient enough to induce her to hang it up. A low table with a shallow basket next to the coat rack will provide a handy target in which to drop her keys and gloves. None of this will look as neat as a closed closet door, but it creates a system that might actually get used, and

Forgive me, but can you explain this Goliath more fully? I am not familiar with the machine. Goliath was a small vehicle about the size of a wheelbarrow or similar. It had a petrol engine and ran on tracks like a small tank. Its body was packed with explosives equivalent to a Stuka-type bomb, and it was operated by wires which trailed from behind it, connected to a control unit held by a soldier. The operator would start its engine and control its speed and direction through the wires, sending it close to a target and then detonating it remotely. Although it was designed for offensive purposes, it was felt that it could be used in defence also, for example by sending it out from bunkers against formations of tanks or assemblies of troops, where a bomb of that size would cause a very destructive blast wave. We actually had large numbers of these useful machines in readiness; in that particular sector of B19, we had a store of about twenty-five of them.

Most charities already target the poorest people in our communities: the homeless, the chronically unemployed, the unskilled, those living well below the poverty line. I think that's important and necessary. My philosophy as Good Sam is this. It's not only those who've hit rock bottom who deserve help. Corporate mergers, globalization, recessions, tax cuts for the super wealthy - these all the effect of punishing all Americans. What about those who appear to be getting by on their own? The man who works two jobs to put a roof over his family's head, who pays his taxes, yet still fights to makes ends meet?He doesn't qualify for food stamps or low-cost housing or handouts from charities. He's laboring longer, earning less, and has fewer job protections than he did twenty-five years ago. Yet few government programs or charities address his needs.... I gave to people in a wide variety of professions and financial circumstances. But most of the money went to the people who keep the factories and stores running, who fix our cars and our plumbing, who bake our bread and serve our coffee, who teach our children in school. They are the soldiers in our everyday lives, and they cannot and should not be forgotten.

On their way to the first session of the new Parliament, a group of Nazi deputies uniformed in brown celebrated by smashing department-store windows down the Leipzigerstrasse; ‘by some odd chance,’ a Jewish journalist noted in her diary, ‘the casually aimed projectiles hit only non-Aryan targets.

This antigun climate is relatively new. Until 1969 virtually every public high school—even in New York City—had a shooting club. High school students in New York City carried their guns to school on the subways in the morning, turned them over to their homeroom teacher or the gym coach during the day, and retrieved them after school for target practice. Club members were given their rifles and ammunition by the federal government. Students regularly competed in citywide shooting contests for university scholarships. As late as 1968, it was possible for children to walk into a hardware store—virtually anywhere in the United States—and buy a rifle. Few states even had age restrictions for buying handguns. Buying a rifle through the mail was easy.

In my opinion, it’s too soon for Helen to marry anyone, but when she does…she will need a husband with a placid temperament. One who will allow her to develop at her own pace.” “And you assume I wouldn’t,” he said rather than asked. “I think you will command and govern a wife just as you do everything else. I don’t believe you would ever harm her physically, but you’ll whittle her to fit your life, and make her exceedingly unhappy. This environment--London, the crowds, the department store--is so ill suited to her nature that she would wither like a transplanted orchid. I’m afraid I can’t support the idea of marriage for you and Helen.” Pausing, she took a long breath before saying, “I believe it’s in her best interest for the engagement to be broken.” A heavy silence descended. “Is that what she wants?” “She said earlier today that she has no wish to see you again.” Throughout Kathleen’s speech, Winterborne had looked away as if he were only half listening. At that last remark, however, she found herself the target of a bladelike gaze. Perhaps, she thought uneasily, it would be best to leave soon.

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