Target Setting Quotes

When you lose your ego, you win. It really is that simple.

A session of boasting won't attract any real friends.  It will set you up on a pedestal, however, making you a clearer target.

Every product has its own set of audience and this audience may not coincide with the entire skincare market.

There's no bright side," Phineas objected. "The man's got no gonads." "But she hit the target," Carlos said. "The man has got no gonads," Phineas repeated forcefully. "It was an accident." Caitlyn set her gun on the counter. "I was aiming for his chest." "You blew his pecker to Connecticut," Phineas muttered. She grinned. "I think you have issues, Phineas. It was only a paper pecker.

I think I am beginning to understand why grief feels like suspense. It comes from the frustration of so many impulses that had become habitual. Thought after thought feeling after feeling, action after action, had H. for their object. Now their target is gone. I keep on through habit fitting an harrow to the string, then I remember and have to lay the bow down. So many roads lead thought to H. I set out on one of them. But now there's an impassable frontierpost across it. So many roads once; now so many culs de sac.

Goals that people set for themselves and that are devoted to attaining mastery are usually healthy. But goals imposed by others--sales targets, quarterly returns, standardized test scores, and so on--can sometimes have dangerous side effects.

After watching copious amounts of crime shows, I concluded that serial killers only target young attractive women with matching panty and bra sets. I feel much safer now.

We spend our whole lives trying to meet targets set by someone else. We lose sight of who we are, because we're so busy chasing external things.

Being Fair and Consistent is the Hallmark of Effective and Non-discriminating Policies. If you are going to set up rules that all have to abide by, then you have to enforce it to all. Or it becomes targeting and discriminating. For consumer brands, it means you lose your integrity as a brand. You lose your effectiveness to keep the loyalty of your vendors, authors, and partners. - Strong by Kailin Gow

He stood for twenty minutes in the bedding aisle at Target, trying to choose a manly sheet set, then picked the ones with a violet pattern, because he liked violets and who else was ever going to see his sheets, anyway?

When an abuser gaslights, he or she sets up situations to make the target doubt their own memories and assessments of situations. This is done in order that survivors will become so unsure of themselves they hand over reign of their lives to the abusers.

The consolidation of power at the federal level in the guise of public safety is a national trend and should be guarded against at all costs. This erosion of rights, however incremental, is the slow death of freedom. We have reached a point where the power of the federal government is such that they can essentially target anyone of their choosing. Recent allegations that government agencies may have targeted political opponents should alarm all Americans, regardless of party affiliation. Revisionist views of the Constitution by opportunistic politicians and unelected judges with agendas that reinterpret the Bill of Rights to take power away from the people and consolidate it at the federal level threaten the core principles of the Republic. As a free people, keeping federal power in check is something that should be of concern to us all. The fundamental value of freedom is what sets us apart from the rest of the world. We are citizens, not subjects, and we must stay ever vigilant that we remain so.

I grew up with an ambition and determination without which I would have been a good deal happier. I thought a lot and developed the faraway look of a dreamer, for it was always the distant heights that fascinated me and drew me to them in spirit. I was not sure what could be accomplished with tenacity and little else, but the target was set high and each rebuff only saw me more determined to see at least one major dream to its fulfillment.

think I am beginning to understand why grief feels like suspense,” C. S. Lewis wrote after the death of his wife. “It comes from the frustration of so many impulses that had become habitual. Thought after thought, feeling after feeling, action after action, had H. for their object. Now their target is gone. I keep on through habit fitting an arrow to the string, then I remember and have to lay the bow down. So many roads lead thought to H. I set out on one of them. But now there’s an impassable fron-tierpost across it. So many roads once; now so many cul de sacs.

The biggest advice I can give for setting up your market research objectives is to be very clear and concise.

Broadcasting is being replaced by narrowcasting. The difference is that broadcasting speaks to a mixed public, exposing them to a range of views. Narrowcasting speaks to a targeted public and exposes them only to facts and opinions that support their prejudices. It fragments a public into a set of sects of the like-minded.

To save ourselves from getting lost in this sea of data and ending up directionless, it becomes vital for every business owner to not just set up their market research objectives but also to stick to those.

There are abusive individuals whose worst little demons are greed, sloth,envy, gluttony, pride and wrath enslaved by their god which is money. They usually set their false assumptions, wrong judgments, gossips and lies forceful than the ones who hold the truth but what they missed out is that the victims of their aggressions, the targets of their wrong accusations and the recipients of their repetitive harassments carry what is truly essential and what lives longer, that is: truth and goodness, both of which shall always prevail against their vicious, evil manners.

As Prime Minister between 1979 and 1990 I had the opportunity to put these convictions into effect in economic policy - We intended policy in the 1980s to be directed towards fundamentally different goals from those of most of the post-war ear. We believed that since jobs (in a free society) did not depend on government but upon satisfying customers, there was no point in setting targets for 'full' employment. Instead, government should create the right framework of sound money, low taxes, light regulation and flexible markets (including labour markets) to allow prosperity and employment to grow.

On the other side of the room, Bast cursed her luck. Damn. She couldn’t wait now. It took time to set up a switch like this. She would have to take the second option. A pity, the Rowanberg woman was the right size physically, and the facial adjustment would not be difficult, nor the hair, and she was one of the targets on her list. Option Two was slightly taller, but she would have to do.

Your problem is in thinking the sky's the limit. Why set limits?

Tell me something. Do you believe in God?' Snow darted an apprehensive glance in my direction. 'What? Who still believes nowadays?' 'It isn't that simple. I don't mean the traditional God of Earth religion. I'm no expert in the history of religions, and perhaps this is nothing new--do you happen to know if there was ever a belief in an...imperfect God?' 'What do you mean by imperfect?' Snow frowned. 'In a way all the gods of the old religions were imperfect, considered that their attributes were amplified human ones. The God of the Old Testament, for instance, required humble submission and sacrifices, and and was jealous of other gods. The Greek gods had fits of sulks and family quarrels, and they were just as imperfect as mortals...' 'No,' I interrupted. 'I'm not thinking of a god whose imperfection arises out of the candor of his human creators, but one whose imperfection represents his essential characteristic: a god limited in his omniscience and power, fallible, incapable of foreseeing the consequences of his acts, and creating things that lead to horror. He is a...sick god, whose ambitions exceed his powers and who does not realize it at first. A god who has created clocks, but not the time they measure. He has created systems or mechanisms that serves specific ends but have now overstepped and betrayed them. And he has created eternity, which was to have measured his power, and which measures his unending defeat.' Snow hesitated, but his attitude no longer showed any of the wary reserve of recent weeks: 'There was Manicheanism...' 'Nothing at all to do with the principles of Good and Evil,' I broke in immediately. 'This god has no existence outside of matter. He would like to free himself from matter, but he cannot...' Snow pondered for a while: 'I don't know of any religion that answers your description. That kind of religion has never been...necessary. If i understand you, and I'm afraid I do, what you have in mind is an evolving god, who develops in the course of time, grows, and keeps increasing in power while remaining aware of his powerlessness. For your god, the divine condition is a situation without a goal. And understanding that, he despairs. But isn't this despairing god of yours mankind, Kelvin? Is it man you are talking about, and that is a fallacy, not just philosophically but also mystically speaking.' I kept on: 'No, it's nothing to do with man. man may correspond to my provisional definition from some point of view, but that is because the definition has a lot of gaps. Man does not create gods, in spite of appearances. The times, the age, impose them on him. Man can serve is age or rebel against it, but the target of his cooperation or rebellion comes to him from outside. If there was only a since human being in existence, he would apparently be able to attempt the experiment of creating his own goals in complete freedom--apparently, because a man not brought up among other human beings cannot become a man. And the being--the being I have in mind--cannot exist in the plural, you see? ...Perhaps he has already been born somewhere, in some corner of the galaxy, and soon he will have some childish enthusiasm that will set him putting out one star and lighting another. We will notice him after a while...' 'We already have,' Snow said sarcastically. 'Novas and supernovas. According to you they are candles on his altar.' 'If you're going to take what I say literally...' ...Snow asked abruptly: 'What gave you this idea of an imperfect god?' 'I don't know. It seems quite feasible to me. That is the only god I could imagine believing in, a god whose passion is not a redemption, who saves nothing, fulfills no purpose--a god who simply is.

The intense…annoying attraction to the boss is not so enjoyable. Not when he sets my skin on fire with only a side glance from his impenetrable, secretive, blue eyes. It takes all my strength not to scale him like the empire state building and sit on his face for a month.

1. Mistargeting by setting objectives that are too low and don't allow for enough correct motivation. 2. Severely underestimating what it will take in terms of actions, resources, money, and energy to accomplish the target. 3. Spending too much time competing and not enough time dominating their sector. 4. Underestimating the amount of adversity they will need to overcome in order to actually attain their desired goal.

My decisions determine my destination long before I ever get there. And once I do get there, I suddenly realize this is not the destination I had in mind because what I had in mind was the fantasy that my denial had created verses the reality my choices crafted.

It’s time for companies to stop asking their employees to breathlessly chase ever-higher, ever-more-artificial targets set by ego.

Freedom, he was learning, was not a set point, like the temperature at which water freezes, but something mutable, a moving target.

I did not write this work merely with the aim of setting the exegetical record straight. My larger target is those contemporaries who -- in repeated acts of wish-fulfillment -- have appropriated conclusions from the philosophy of science and put them to work in aid of a variety of social cum political causes for which those conclusions are ill adapted. Feminists, religious apologists (including "creation scientists"), counterculturalists, neoconservatives, and a host of other curious fellow-travelers have claimed to find crucial grist for their mills in, for instance, the avowed incommensurability and underdetermination of scientific theories. The displacement of the idea that facts and evidence matter by the idea that everything boils down to subjective interests and perspectives is -- second only to American political campaigns -- the most prominent and pernicious manifestation of anti-intellectualism in our time.

He used to say that a true rōnin did not seek fame or profit, did not curry favor with the powerful, did not attempt to use political power for his own ends, did not exempt himself from moral judgments. Rather he was as broad-minded as floating clouds, as quick to act as the rain and quite content in the midst of poverty. He never set himself any targets and never harbored any grudges.

You must set targets that are 10 times what you think you want and then do 10 times what you think it will take to accomplish those targets. Massive thoughts must be followed by massive actions.

You excelled at the stealth sidle. But your heydey prowess has no value anymore. Your skill set has been phased out. The tables have been turned. Virtual windows are opening all around you. You, the master watcher, are an aging, lumbering target in their crosshairs. A ski mask won't help you now.

Simply setting targets to bring more “women into management” does not help leaders learn how to manage across genders; rather, it usually builds a solid wall of resistance among the male majority within a company.

In the real world, bullets that miss their targets keep traveling until they hit something. They fly through windows, and into the bodies of bystanders. And even successfully killing a bad guy creates blowback, sets off a whole chain of consequences that are impossible to predict. Guns always represent a failure of negotiation.

6 principles: 1. Embrace the target 2. We all have to set aside our personal agendas 3. All do our jobs (9 on 1) 4. Know we are not perfect, but can be present 5. We are our own little planet 6. Rotate around the same goal

just as Soviet managers responded by producing shoddy goods that met the numerical targets set by their overlords, so do schools, police forces, and businesses find ways of fulfilling quotas with shoddy goods of their own:

Establish a clear purpose; challenge the team to work out details; traverse conventional departmental boundaries; set large short-term and long-term targets; create tangible success to generate accelerated growth and momentum.

(I) went to see the noble knights of Holy Anocracy. By the time they assembled, the inn finished assimilating the new gaming consoles. I waved my hand and three huge flat screen opened in the stone walls of the vampire quarters. Wall spat out sets of controllers. “Greetings,” I said. “House Krah, House Sabla and House Vorga, may I present Call of Duty.” The three screens ignited simultaneously, playing the opening of the Call of Duty: Advanced Warfare. Soldiers in high tech armor shot at target, flew across the screen from bomb impacts, and walked dramatically in slow motion. Vehicles roared, Marines roared louder, and Kevin Spacey informed us that politicians didn’t know how to solve problems but he did. The vampires stared at the screens. “This is a game of cooperative action,” I said, “Where a small elite force can triumph against overwhelming odds.” At the word elite, they perked up like wild dogs who heard a rabbit cry. “The game will teach you how to play it. May the best House triumph over their opponents.

I was quick to pounce on his moral flaws and slow to recognize my own blind sin. But because he stayed faithful, by offering his body as a target but never as a weapon, he broke through my moral calluses. The real goal, King used to say, was not to defeat the white man, but “to awaken a sense149 of shame within the oppressor and challenge his false sense of superiority…. The end is reconciliation; the end is redemption; the end is the creation of the beloved community.” And that is what Martin Luther King Jr. finally set into motion, even in racists like me.

A rhinoceros charges with singleness of purpose. All energy is directed toward the attainment of one burning desire. The reason you are so dangerous is that once you set yourself charging at something, nothing can distract you. And you never charge two things at once. You concentrate on getting your first target and then you fix your concentration on your next goal. Never spread yourself thin.   A magnifying glass will not start a fire until it remains in one spot continuously for a certain length of time. If it is constantly moved from spot to spot, nothing will get warmed up, much less start a fire.

Looking back at the recent history of the world, I find it amazing how far civilization has retrogressed so quickly. As recently as World War I—granted the rules were violated at times—we had a set of rules of warfare in which armies didn’t make war against civilians: Soldiers fought soldiers. Then came World War II and Hitler’s philosophy of total war, which meant the bombing not only of soldiers but of factories that produced their rifles, and, if surrounding communities were also hit, that was to be accepted; then, as the war progressed, it became common for the combatants simply to attack civilians as part of military strategy. By the time the 1980s rolled around, we were placing our entire faith in a weapon whose fundamental target was the civilian population.

If I miss a goal, which sometimes happens when you set huge ones, I want the reassurance that I did everything I in my power to make it happen. I want the peace in knowing that it wasn't for lack of hustling that I missed a target for my dream. I want to know that the one thing under my control was under control.

One thing I’d learned out in the world was that nobody’s so different. We all buy toilet paper, contemplate the ply. Request help at self-checkout because something always fucking goes wrong, doesn’t scan. We all spend too much money at Target, stand there in the parking lot going through the receipt, brow furrowed. We forget to take our vitamins, to take out the trash. We microwave leftovers. Set our alarms. Waste time on the internet. Forget our passwords. We worshipped gods of our choosing.

First, if we have not set up the target, it cannot be hit by an arrow. This is to say that each time we retaliate with aggressive words and actions, we are strengthening the habit of anger. As long as we do this, without doubt, plenty of arrows will come our way. We will become increasingly irritated by the reactions of others. However, each time we are provoked, we are given a chance to do something different. We can strengthen old habits by setting up the target or we can weaken them by holding our seat.

When trying to save a match, the important thing is to set small targets. These can be as little as batting the next five overs, or the next hour, or even a session. If a wicket doesn’t fall for close to a session, the opposition, however much they are in control, are bound to feel pressure. Time was gradually running out for England and restlessness was creeping in.

18 NEVER PAY YOUR LAWYER BY THE HOUR Incentive Super-Response Tendency To control a rat infestation, French colonial rulers in Hanoi in the nineteenth century passed a law: for every dead rat handed in to the authorities, the catcher would receive a reward. Yes, many rats were destroyed, but many were also bred specially for this purpose. In 1947, when the Dead Sea scrolls were discovered, archaeologists set a finder’s fee for each new parchment. Instead of lots of extra scrolls being found, they were simply torn apart to increase the reward. Similarly, in China in the nineteenth century, an incentive was offered for finding dinosaur bones. Farmers located a few on their land, broke them into pieces and cashed in. Modern incentives are no better: company boards promise bonuses for achieved targets. And what happens? Managers invest more energy in trying to lower the targets than in growing the business. These are examples of the incentive super-response tendency. Credited to Charlie Munger, this titanic name describes a rather trivial observation: people respond to incentives by doing what is in their best interests. What is noteworthy is, first, how quickly and radically people’s behaviour changes when incentives come into play or are altered and, second, the fact that people respond to the incentives themselves and not the grander intentions behind them.

A general is a specialist insofar as he has master his craft. Beyond that and outside the arbitrary pro and con, he keeps a third possibility intact and in reserve: his own substance. He knows more than what he embodies and teaches, has other skills along with the ones for which he is paid. He keeps all that to himself; it is his property. It is set aside for his leisure, his soliloquies, his nights. At a propitious moment, he will put it into action, tear off his mask. So far, he has been racing well; within sight is the finish line, his final reserves start pouring in. Fate challenges him; he responds. The dream, even in an erotic encounter, comes true. But causally, even here; every goal is a transition for him. The bow should snap rather than aiming the arrow at a finite target.

If it takes lots of patience,sacrifice and devotion to achieve the thing you've desired, for sure you have set your targets high and you're going through immense pain to reach there. Just don't quit.

If the government turns a blind eye to striking union members who use violence against employers or “scabs” (strike breakers), while at the same time the government stands ready to use its police power to prevent management from hiring armed personnel to disperse the picketing union members, then the union is implicitly allowed to set its own minimum wage rate for the firm being targeted. The economic effects are the same as with an explicit government-imposed minimum wage: institutional unemployment, which in such cases falls disproportionately on lower-skilled workers outside of the union.

None of us are at the end of what we experience. It may feel like we are at times the target of sorrow or of anger, but these things must pass through us if we want to survive them. We cannot keep joy to ourselves or love hidden away. Nor can we harbor pain so deep that it takes root. We can set the love we have inside our hearts free to be enjoyed by those we hold dear. We have in us the power to reshape

Women understand that there are two distinct economies: There is physical attraction, and then there is the “ideal.” When a woman looks at a man, she can physically dislike the idea of his height, his coloring, his shape. But after she has liked him and loved him, she would not want him to look any other way: For many women, the body appears to grow beautiful and erotic as they grow to like the person in it. The actual body, the smell, the feel, the voice and movement, becomes charged with heat through the desirable person who animates it. Even Gertrude Stein said of Picasso, “There was nothing especially attractive about him at first sight…but his radiance, an inner fire one sensed in him, gave him a sort of magnetism I was unable to resist.” By the same token, a woman can admire a man as a work of art but lose sexual interest if he turns out to be an idiot. What becomes of the man who acquires a beautiful woman, with her “beauty” his sole target? He sabotages himself. He has gained no friend, no ally, no mutual trust: She knows quite well why she has been chosen. He has succeeded in buying a mutually suspicious set of insecurities. He does gain something: the esteem of other men who find such an acquisition impressive.

Yes, I know what you mean about writing and writers. We seem to have lost the target. Writers seem to write to be known as writers. They don’t write because something is driving them toward the edge. I look back at when Pound, T. S. Eliot, e. e. Cummings, Jeffers, Auden, Spender were about. Their work cracked right through the paper, set it on fire. Poems became events, explosions. There was a high excitement. Now, for decades there has seemed to be this lull, almost a practiced lull, as if dullness indicated genius. And if a new talent came along it was only a flash, a few poems, a thin book and then he or she was sanded down, ingested into the quiet nothingness. Talent without durability is a god damned crime. It means they went to the soft trap, it means they believed the praise, it means they settled short. A writer is not a writer because he has written some books. A writer is not a writer because he teaches literature. A writer is only a writer if he can write now, tonight, this minute. We have too many x-writers who type. Books fall from my hand to the floor. They are total crap. I think we have just blown away half a century to the stinking winds. Yes,

Goals that people set for themselves and that are devoted to attaining mastery are usually healthy. But goals imposed by others—sales targets, quarterly returns, standardized test scores, and so on—can sometimes have dangerous side effects.

Brian asked, “How did you learn to think so big at CAA?” I reminded him that Airbnb had consistently thought big: it hadn’t been at all content with its original business of renting out air mattresses on floors. Then I added that one way to conceptualize how to think in business is a martial-arts precept: “If you aim at the target, you lose all your power. You have to hit through the target to really smash it.” To get where you want to go, you have to set out to go even further.

I think I am beginning to understand why grief feels like suspense. It comes from the frustration of so many impulses that had become habitual. Thought after thought, feeling after feeling, action after action, had H. for their object. Now their target is gone. I keep on through habit fitting an arrow to the string, then I remember and have to lay the bow down. So many roads lead thought to H. I set out on one of them. But now there’s an impassable frontierpost across it. So many roads once; now so many culs de sac.

a wise man should always enter those paths trodden by great men, and imitate those who have been most excellent, so that if one’s own virtue does not match theirs, at least it will have the smell of it. He should do as those prudent archers do* who, aware of the strength of their bow when the target at which they are aiming seems too distant, set their sights much higher than the designated target, not in order to reach such a height with their arrow, but instead to be able, by aiming so high, to strike their target.

To seek the self, one must first have a clear idea of what one is looking for. Thus, some meditation manuals advise actively cultivating the sense of self, despite the fact that this sense is the target of the analysis. Our sense of identity is often vaguely felt. Sometimes, for example, we identify with the body, saying, "I am sick." At other times, one is the owner of the body, "My stomach hurts." It is said that by imagining a moment of great pride or imagining a false accusation, a strong and palpable sense of the "I" appears in the center [of] the chest: "I did it," or, "I did not do that." This sense of self is to be carefully cultivated, until one is convinced of its reality. One then sets out to find this self, reasoning that, if it exists, it must be located somewhere in the mind or the body.

It is an unquestioned assumption that managers should have and set targets and then create control systems—incentives, performance appraisals, budget reporting and computers to keep track of them all—to ensure the targets are met. In Toyota, these practices simply do not exist. To

Set your target price (your goal). 2.​Set your first offer at 65 percent of your target price. 3.​Calculate three raises of decreasing increments (to 85, 95, and 100 percent). 4.​Use lots of empathy and different ways of saying “No” to get the other side to counter before you increase your offer. 5.​When calculating the final amount, use precise, nonround numbers like, say, $37,893 rather than $38,000. It gives the number credibility and weight. 6.​On your final number, throw in a nonmonetary item (that they probably don’t want) to show you’re at your limit.

The Government set the stage economically by informing everyone that we were in a depression period, with very pointed allusions to the 1930s. The period just prior to our last 'good' war. ... Boiled down, our objective was to make killing and military life seem like adventurous fun, so for our inspiration we went back to the Thirties as well. It was pure serendipity. Inside one of the Scripter offices there was an old copy of Doc Smith's first LENSMAN space opera. It turned out that audiences in the 1970s were more receptive to the sort of things they scoffed at as juvenilia in the 1930s. Our drugs conditioned them to repeat viewings, simultaneously serving the ends of profit and positive reinforcement. The movie we came up with stroked all the correct psychological triggers. The fact that it grossed more money than any film in history at the time proved how on target our approach was.' 'Oh my God... said Jonathan, his mouth stalling the open position. 'Six months afterward we ripped ourselves off and got secondary reinforcement onto television. We pulled a 40 share. The year after that we phased in the video games, experimenting with non-narcotic hypnosis, using electrical pulses, body capacitance, and keying the pleasure centers of the brain with low voltage shocks. Jesus, Jonathan, can you *see* what we've accomplished? In something under half a decade we've programmed an entire generation of warm bodies to go to war for us and love it. They buy what we tell them to buy. Music, movies, whole lifestyles. And they hate who we tell them to. ... It's simple to make our audiences slaver for blood; that past hasn't changed since the days of the Colosseum. We've conditioned a whole population to live on the rim of Apocalypse and love it. They want to kill the enemy, tear his heart out, go to war so their gas bills will go down! They're all primed for just that sort of denouemment, ti satisfy their need for linear storytelling in the fictions that have become their lives! The system perpetuates itself. Our own guinea pigs pay us money to keep the mechanisms grinding away. If you don't believe that, just check out last year's big hit movies... then try to tell me the target demographic audience isn't waiting for marching orders. ("Incident On A Rainy Night In Beverly Hills")

the uncompleted thought. There is no one to agree, disagree, talk back. “I think I am beginning to understand why grief feels like suspense,” C. S. Lewis wrote after the death of his wife. “It comes from the frustration of so many impulses that had become habitual. Thought after thought, feeling after feeling, action after action, had H. for their object. Now their target is gone. I keep on through habit fitting an arrow to the string, then I remember and have to lay the bow down. So many roads lead thought to H. I set out on one of them. But now there’s an impassable frontierpost across it. So many roads once; now so many cul de sacs.

corruption is defined in narrow terms to nail the poor deluded fool who slips a £20 note inside the cover of their passport before handing it to the Border Force officer who is checking travel documents with a CCTV camera looking over her shoulder. There’s nothing corrupt about the government minister who announces new and impossible performance targets for a hitherto just-about-coping agency that manages transport infrastructure, drives it into a smoking hole in the ground, and three years later retires and joins the board of the corporation that subsequently took over responsibility for maintaining all the bridges on behalf of the state—for a tidy annual fee, of course. After all, the minister is a demonstrable expert on the ownership and management of bridges, and there’s no provable link between their having set up the agency for failure and their subsequently being granted a nonexecutive directorship that gets them their share of the rental income from the privatized bridge, is there?

The eye in this city acquires an autonomy similar to that of a tear. The only difference is that it doesn't sever itself from the body but subordinates it totally. After a while - on the third or fourth day here- the body starts to regard itself as merely the eye's carrier, as a kind of submarine to its now dilating, now squinting periscope. Of course, for all its targets, its explosions are invariably self-inflicted: it's own heart, or else your mind, that sinks; the eye pops up to the surface. This, of course, owes to local topography, to the streets - narrow, meandering like eels - that finally bring you to a flounder of a campo with a cathedral in the middle of it, barnacled with saints and flaunting its Medusa-like cupolas. No matter what you set out for as you leave the house here, you are bound to get lost in these long, coiling lanes and passageways that beguile you to see them through to follow them to their elusive end, which usually hits water, so that you can't even call it a cul-de-sac. On the map this city looks like two grilled fish sharing a plate, or perhaps like two nearly overlapping lobster claws ( Pasternak compared it to a swollen croissant); but it has no north, south, east, or west; the only direction it has is sideways. It surrounds you like frozen seaweed, and the more you dart and dash about trying to get your bearings, the more you get lost. The yellow arrow signs at intersections are not much help either, for they, too, curve. In fact, they don't so much help you as kelp you. And in the fluently flapping hand of the native whom you stop to ask for directions, the eye, oblivious to his sputtering, A destra, a sinistra, dritto, dritto, readily discerns a fish.

Once the man vacates the room, Genova motions toward the table between us. "Gun." I hold up my hands. "I don't have one." His brow furrows. "You came unarmed?" "I never carry a gun," I say, "but that doesn't mean I'm unarmed." Everything's a weapon if you look at it the right way. "Knives, then." "None of those, either." "Then what do you got?" "Not much." I consider it for a moment. "Some spare change, a peppermint, my wallet... oh, and I've got a pen in my pocket." He looks at me with disbelief. "A pen." Reaching into my pocket, I pull out a simple black ballpoint ink pen. Probably cost a dollar. "You gonna kill somebody with that?" he asks. I shrug, setting it on the table. "You never know.

There was an Indian head, the head of an Indian, the drawing of the head of a headdressed, long-haired Indian depicted, drawn by an unknown artist in 1939, broadcast until the late 1970s to American TVs everywhere after all the shows ran out. It’s called the Indian Head test pattern. If you left the TV on, you’d hear a tone at 440 hertz—the tone used to tune instruments—and you’d see that Indian, surrounded by circles that looked like sights through riflescopes. There was what looked like a bull’s-eye in the middle of the screen, with numbers like coordinates. The Indian’s head was just above the bull’s-eye, like all you’d need to do was nod up in agreement to set the sights on the target. This was just a test.

The most common reaction of the human mind to achievement is not satisfaction, but craving for more. Humans are always on the lookout for something better, bigger, tastier. When humankind possesses enormous new powers, and when the threat of famine, plague and war is finally lifted, what will we do with ourselves? What will the scientists, investors, bankers and presidents do all day? Write poetry? Success breeds ambition, and our recent achievements are now pushing humankind to set itself even more daring goals. Having secured unprecedented levels of prosperity, health and harmony, and given our past record and our current values, humanity’s next targets are likely to be immortality, happiness and divinity. Having reduced mortality from starvation, disease and violence, we will now aim to overcome old age and even death itself. Having saved people from abject misery, we will now aim to make them positively happy. And having raised humanity above the beastly level of survival struggles, we will now aim to upgrade humans into gods, and turn Homo sapiens into Homo deus.

Each cooperative in Mondragon has its own workplace structure, though there are similarities and tendencies that most of them share. The firm called Irizar, which manufactures products for trans-portation, from luxury coaches to city buses, exemplifies these tendencies. To encourage innovation and the diffusion of knowledge, there are no bosses or departments in Irizar. Rather, it has a flat organizational structure based on work teams with a high degree of autonomy. (One study remarks that they “set their own targets, establish their own work schedules, [and] organize the work process as they see fit.”) The teams also work with each other, so that knowledge is transmitted efficiently. Participation occurs also in the general assembly, which meets three times a year rather than the single annual meeting common in other Mondragon firms. Its subsidiaries in other countries have at least two general assemblies a year, where they approve the company’s strategic plan, investments, etc. These participatory structures have enabled Irizar to surpass its competitors in profitability and market share.69

Just as I believe everyone should have a long-term dream, I also believe everyone should have an eighteen-month plan. (I say eighteen months because two years seems too long and one year seems too short, but it does not have to be any exact amount of time.) Typically, my eighteen-month plan sets goals on two fronts. First and most important, I set targets for what my team can accomplish.

Deliberate practice involves well-defined, specific goals and often involves improving some aspect of the target performance; it is not aimed at some vague overall improvement. Once an overall goal has been set, a teacher or coach will develop a plan for making a series of small changes that will add up to the desired larger change. Improving some aspect of the target performance allows a performer to see that his or her performances have been improved by the training. Deliberate practice is deliberate, that is, it requires a person’s full attention and conscious actions. It isn’t enough to simply follow a teacher’s or coach’s directions. The student must concentrate on the specific goal for his or her practice activity so that adjustments can be made to control practice.

It’s them!” screamed Hermione. Tonks landed in a long skid that sent earth and pebbles everywhere. “Remus!” Tonks cried as she staggered off the broom into Lupin’s arms. His face was set and white: He seemed unable to speak. Ron tripped dazedly toward Harry and Hermione. “You’re okay,” he mumbled, before Hermione flew at him and hugged him tightly. “I thought--I thought--” “’M all right,” said Ron, patting her on the back. “’M fine.” “Ron was great,” said Tonks warmly, relinquishing her hold on Lupin. “Wonderful. Stunned one of the Death Eaters, straight to the head, and when you’re aiming at a moving target from a flying broom--” “You did?” said Hermione, gazing up at Ron with her arms still around his neck. “Always the tone of surprise,” he said a little grumpily, breaking free.

One consequence, presumably unintended, of America’s failure to ratify the Kyoto Protocol has been the emergence of a not-quite-grassroots movement. In February 2005, Greg Nickels, the mayor of Seattle, began to circulate a set of principles that he called the “U.S. Mayors Climate Protection Agreement.” Within four months, more than a hundred and seventy mayors, representing some thirty-six million people, had signed on, including Mayor Michael Bloomberg of New York; Mayor John Hickenlooper of Denver; and Mayor Manuel Diaz of Miami. Signatories agreed to “strive to meet or beat the Kyoto Protocol targets in their own communities.” At around the same time, officials from New York, New Jersey, Delaware, Connecticut, Massachusetts, Vermont, New Hampshire, Rhode Island, and Maine announced that they had reached a tentative agreement to freeze power plant emissions from their states at current levels and then begin to cut them. Even Governor Arnold Schwarzenegger, the Hummer collector, joined in; an executive order he signed in June 2005 called on California to reduce its greenhouse gas emissions to 2000 levels by 2010 and to 1990 levels by 2020. “I say the debate is over,” Schwarzenegger declared right before signing the order.

One day a man's son was run over by a car and he was killed and all mangled up. The father couldn't go on living, he felt ill, he cried all day, he went to a wizard and gave him all his money to bring his son back to life. The wizard said: "Go home and wait. Your son will return tonight." The father waited, but the son did not come home, so in the end he went to bed. He was just falling asleep when he heard footsteps in the kitchen. He got up feeling very happy and saw his son, he was all mangle up and had one arm missing and his head was split open, with the brains running out and he said he hated him because he'd left him in the middle of the road to go with women and it was his fault he was dead.' 'So?' 'So the father got some petrol and set fire to him.' 'I don't blame him.' I threw and finally hit the target. 'Point!' 'Four-two.

We need to be shaping our kids into arrows that will fly straight to the target God has set for them. If we're not carefully shaping and aiming our arrows, others will try to steal them and shape them for their use. What's worse, they will aim our children at targets of their own choosing. We should never be surprised if we are wounded by the members of our own family, if we have allowed sworn enemies of Christ to aim them.

Will:"You know, when two people narrowly escape falling to their deaths, they usually have something to talk about, Even if they hadn't met before that moment, they usually have something to sayto each other afterward. But you haven't said anything to me. I've been tryingto give you some time. I've been trying to give you some space. All I want is-" Ivy:"Thank you. Thank you for risking your life. Thank you for saving me." "That's not what I wanted! Gratitude is the last thing I-" "Well, let me tell you what I want, Honesty." "When haven't I been honest? When?" "I found your note, Will. I know you blackmailed Gregory. I didn't tell the police yet, but I will." "So tell them, go ahead! It's old news to them, but if you've got the note, it's one more piece for the police files. I just don't get- Wait a minute. Do you think- You couldn't really think I did that to make money, could you?" "That's usually why people blackmail." "You think I'd betray you like that? Ivy I set up that blackmail--I got the Celentanos to help me out, and i videotaped it-so that i had something to take to the police." "Back in August when you were in the hospital, Gregory called me and told me you had tried to commit suicide. I couldn't believe it. I knew how much you missed Tristan, but I knew you were a fighter, too. I went to the train station that morning to look around and try to figure out what had gone through your head. As i was leaving I found the jacket and hat. I picked them up, but for weeks I didn't know how or even if they were connected to what had happened." "When school started I ran across some file photos of Tristan in the newspaper office. Suddenly I figured it out. I knew it wasn't like you to jump in front of a train, but it was just like you Eric and Gregory to con you across the track. I remembered how Eric had played chicken with us, and I blamed him at first. Later I realized that there was a lot more than a game going on." "Why didn't you tell me this before? You should have told me this before." "You weren't telling me things, either." "I was trying to protect you!" "What the heck do you think I was doing?...I had to distract him, give him another target, and try to get something on him at the same time. It almost worked. I gave the tape to Lieutenant Donnelly Tuesday afternoon, but Gregory had already laid his trap." "You thought I'd betray you." "Will I'm sorry. I was wrong. I really am sorry, I made a mistake. A big one. Try to understand. I was so mixed up and afraid. I thought I betrayed myself when I trusted you-and betrayed Tristan when I fell in love with you. Will!" "You fell in love with me?" "Love you, Will." "Love you, Ivy.

I'd encourage [you] to think big and be delusional when setting goals. Yes, delusional. The biggest mistake that I made with my first business was I didn't think big enough. I limited my success by just focusing on a small geographic area and focusing on hitting small sales targets. Now when I set my goals, I make sure that they are ridiculous. I prefer to work extremely hard and fall short on my ridiculous goals than to achieve mediocre goals.

One day in September 2015, FBI agent Adrian Hawkins placed a call to the Democratic National Committee headquarters in Washington, D.C., and asked to speak to the person in charge of technology. He was routed to the DNC help desk, which transferred the call to Yared Tamene, a young IT specialist with The MIS Department, a consulting firm hired by the DNC. After identifying himself, Hawkins told Tamene that he had reason to believe that at least one computer on the DNC’s network was compromised. He asked if the DNC was aware of this and what it was doing. Tamene had nothing to do with cybersecurity and knew little about the subject. He was a mid-level network administrator; his basic IT duties for the DNC were to set up computer accounts for employees and be on call to deal with any problems. When he got the call, Tamene was wary. Was this a joke or, worse, a dirty trick? He asked Hawkins if he could prove he was an FBI agent, and, as Tamene later wrote in a memo, “he did not provide me with an adequate response.… At this point, I had no way of differentiating the call I received from a prank call.” Hawkins, though, was real. He was a well-regarded agent in the FBI’s cyber squad. And he was following a legitimate lead in a case that would come to affect a presidential election. Earlier in the year, U.S. cyber warriors intercepted a target list of about thirty U.S. government agencies, think tanks, and several political organizations designated for cyberattacks by a group of hackers known as APT 29. APT stood for Advanced Persistent Threat—technojargon for a sophisticated set of actors who penetrate networks, insert viruses, and extract data over prolonged periods of time.

When asked how he had had such an impact as a great sage and leader in the twentieth-century Jewish world, the Chafetz Chaim answered, “I set out to try to change the world, but I failed. So I decided to scale back my efforts and only try to influence the Jewish community of Poland, but I failed there, too. So I targeted the community in my hometown of Radin, but achieved no greater success. Then I gave all my effort to changing my own family, and failed at that as well. Finally, I decided to change myself, and that’s how I had such an impact on the Jewish world.

Most of the crime-ridden minority neighborhoods in New York City, especially areas like East New York, where many of the characters in Eric Garner’s story grew up, had been artificially created by a series of criminal real estate scams. One of the most infamous had involved a company called the Eastern Service Corporation, which in the sixties ran a huge predatory lending operation all over the city, but particularly in Brooklyn. Scam artists like ESC would first clear white residents out of certain neighborhoods with scare campaigns. They’d slip leaflets through mail slots warning of an incoming black plague, with messages like, “Don’t wait until it’s too late!” Investors would then come in and buy their houses at depressed rates. Once this “blockbusting” technique cleared the properties, a company like ESC would bring in a new set of homeowners, often minorities, and often with bad credit and shaky job profiles. They bribed officials in the FHA to approve mortgages for anyone and everyone. Appraisals would be inflated. Loans would be approved for repairs, but repairs would never be done. The typical target homeowner in the con was a black family moving to New York to escape racism in the South. The family would be shown a house in a place like East New York that in reality was only worth about $15,000. But the appraisal would be faked and a loan would be approved for $17,000. The family would move in and instantly find themselves in a house worth $2,000 less than its purchase price, and maybe with faulty toilets, lighting, heat, and (ironically) broken windows besides. Meanwhile, the government-backed loan created by a lender like Eastern Service by then had been sold off to some sucker on the secondary market: a savings bank, a pension fund, or perhaps to Fannie Mae, the government-sponsored mortgage corporation. Before long, the family would default and be foreclosed upon. Investors would swoop in and buy the property at a distressed price one more time. Next, the one-family home would be converted into a three- or four-family rental property, which would of course quickly fall into even greater disrepair. This process created ghettos almost instantly. Racial blockbusting is how East New York went from 90 percent white in 1960 to 80 percent black and Hispanic in 1966.

Aim up. Pay attention. Fix what you can fix. Don’t be arrogant in your knowledge. Strive for humility, because totalitarian pride manifests itself in intolerance, oppression, torture and death. Become aware of your own insufficiency—your cowardice, malevolence, resentment and hatred. Consider the murderousness of your own spirit before you dare accuse others, and before you attempt to repair the fabric of the world. Maybe it’s not the world that’s at fault. Maybe it’s you. You’ve failed to make the mark. You’ve missed the target. You’ve fallen short of the glory of God. You’ve sinned. And all of that is your contribution to the insufficiency and evil of the world. And, above all, don’t lie. Don’t lie about anything, ever. Lying leads to Hell. It was the great and the small lies of the Nazi and Communist states that produced the deaths of millions of people. Consider then that the alleviation of unnecessary pain and suffering is a good. Make that an axiom: to the best of my ability I will act in a manner that leads to the alleviation of unnecessary pain and suffering. You have now placed at the pinnacle of your moral hierarchy a set of presuppositions and actions aimed at the betterment of Being.

The doctrinal system, which produces what we call “propaganda” when discussing enemies, has two distinct targets. One target is what’s sometimes called the “political class,” the roughly 20% of the population that’s relatively educated, more or less articulate, playing some role in decision-making. Their acceptance of doctrine is crucial, because they’re in a position to design and implement policy. Then there’s the other 80% or so of the population. These are Lippmann’s “spectators of action,” whom he referred to as the “bewildered herd.” They are supposed to follow orders and keep out of the way of the important people. They’re the target of the real mass media: the tabloids, the sitcoms, the Super Bowl and so on. These sectors of the doctrinal system serve to divert the unwashed masses and reinforce the basic social values: passivity, submissiveness to authority, the overriding virtue of greed and personal gain, lack of concern for others, fear of real or imagined enemies, etc. The goal is to keep the bewildered herd bewildered. It’s unnecessary for them to trouble themselves with what’s happening in the world. In fact, it’s undesirable—if they see too much of reality they may set themselves to change it.

However, resentment can be transformed into a governing emotion and a social cause, and thereby gain release from the constraints that normally contain it. This happens when resentment loses the specificity of its target, and becomes directed to society as a whole. That, it seems to me, is what happens when left-wing movements take over. In such cases resentment ceases to be a response to another’s unmerited success and becomes instead an existential posture: the posture of the one whom the world has betrayed. Such a person does not seek to negotiate within existing structures, but to gain total power, so as to abolish the structures themselves. He will set himself against all forms of mediation, compromise and debate, and against the legal and moral norms that give a voice to the dissenter and sovereignty to the ordinary person. He will set about destroying the enemy, whom he will conceive in collective terms, as the class, group or race that hitherto controlled the world and which must now in turn be controlled. And all institutions that grant protection to that class or a voice in the political process will be targets for his destructive rage. That posture is, in my view, the core of a serious social disorder.

But was the Newton a failure? The timing of Newton’s entry into the handheld market was akin to the timing of the Apple II into the desktop market. It was a market-creating, disruptive product targeted at an undefinable set of users whose needs were unknown to either themselves or Apple. On that basis, Newton’s sales should have been a pleasant surprise to Apple’s executives: It outsold the Apple II in its first two years by a factor of more than three to one. But while selling 43,000 units was viewed as an IPO-qualifying triumph in the smaller Apple of 1979, selling 140,000 Newtons was viewed as a failure in the giant Apple of 1994.

Curse tablets bore the names of their targets, sometimes little more. To name a thing is to set it apart—imbuing it with power, or steering it toward destruction. Bess Visser. Amos. Evangeline. Curse tablets were hidden, buried where they wouldn’t be discovered until long after the charm had done its damage. A discovered tablet could be smashed, breaking the charm, just as burning letters can exorcise old lovers. The book hid itself, through flood, finding homes with people interested in books and old things, people who wouldn’t dare destroy such an interesting piece of history. Until it found its way to me. It’s ready to be undone. I

on their target about now. Six on one, overwhelming force, or so they thought. Puller was a first-rate, superbly trained close-quarters fighter. But he was not Superman. This was not a movie where he could Matrix his way to victory. It would be fearful men fighting, making mistakes but certainly landing some blows. Puller tipped the scales at well over two hundred pounds. The men he would be facing tonight collectively weighed about a thousand pounds. They had twelve fists and a dozen legs to his two and two. Six against one, hand-to-hand, no matter how good you were or how inept the six were, would likely result in defeat. Puller could take out three or four rather quickly. But the remaining two or three men would probably get in a lucky shot and possibly knock him down. And then it would be over. Bats and bars would rain down on him and then a gunshot would end it all. If one had a choice—and sometimes one did—a truly superb close-quarters fighter only fought when the conditions favored him. He didn’t have much time, because they would quickly determine that he was not in the room. Then they would do one of two things: leave and come back, or set a trap and wait for him. And a trap would involve a perimeter. At least he was counting on that, because a perimeter meant that the six men would have

Having eviscerated the legitimate practice of pedestrian stops, the anti-cop brigades set their sights on Broken Windows policing. Leading the charge is Alex Vitale, a Brooklyn College sociologist. Members of the New York City Council and a preposterously named protest group called “New Yorkers Against Bratton” are close on his heels. Naturally, Vitale plays the race card, following other anti–Broken Windows academics (such as Bernard Harcourt, now at Columbia Law School). According to Vitale, the NYPD disproportionately and unjustifiably targets minority neighborhoods for misdemeanor enforcement, resulting in the “over-policing” of “communities of color.

By tracing the early history of USCYBERCOM it is possible to understand some of the reasons why the military has focused almost completely on network defense and cyber attack while being unaware of the need to address the vulnerabilities in systems that could be exploited in future conflicts against technologically capable adversaries. It is a problem mirrored in most organizations. The network security staff are separate from the endpoint security staff who manage desktops through patch and vulnerability management tools and ensure that software and anti-virus signatures are up to date. Meanwhile, the development teams that create new applications, web services, and digital business ventures, work completely on their own with little concern for security. The analogous behavior observed in the military is the creation of new weapons systems, ISR platforms, precision targeting, and C2 capabilities without ensuring that they are resistant to the types of attacks that USCYBERCOM and the NSA have been researching and deploying. USCYBERCOM had its genesis in NCW thinking. First the military worked to participate in the information revolution by joining their networks together. Then it recognized the need for protecting those networks, now deemed cyberspace. The concept that a strong defense requires a strong offense, carried over from missile defense and Cold War strategies, led to a focus on network attack and less emphasis on improving resiliency of computing platforms and weapons systems.

There’s a startling fact that you read somewhere: after airbags became standard in cars, statisticians noticed that the incidence of severe leg injuries increased dramatically. Think about it for a minute: Why should that be? Is there something about the way airbags inflate during collision that targets the passengers’ legs, makes them more vulnerable? No. It’s a matter of checks and balances. Before airbags, there were certain accidents that would have killed you; you’d be a corpse in the morgue, and no one would be paying any attention to your legs. When we change the way we do things—the way we shop for groceries or take care of our children or protect ourselves from harm—we set other changes in motion, for good or for ill. And it may be years before we figure out what we’ve done.

One of the things necessary for healing to take place is recognizing the truth of the relationship and that person. You experienced so many covert lies; it is incredibly helpful to be able to see clearly. The truth is you were in love with an illusion, with the person they portrayed themselves to be. At first, this is an excruciating realization. You will doubt and wonder if you are overinflating this, if they really are innocent and you’re just scared to move on. You will have a ton of self-doubt. Eventually, with education and support, you will see that your hunch, your inner knowing, is on target. In time the truth that you were in love with an illusion will feel like a relief because truth does set you free. That full realization will validate years of confusion you felt, years of unexplained exhaustion and health issues, years of sexual confusion, years of feeling less than, and years of unhappiness, along with anxiety. You lived in an unsafe environment, were demeaned and devalued for years (decades for some of you; entire childhoods for many of you). You did not experience unconditional love; you did not live with someone who treated you with respect, who cherished you, treasured you, and felt so lucky to have you in their life. No, the truth is you experienced a counterfeit. If this was a spouse or romantic partner, this awakening to the truth is excruciating because you did love that person with all your heart. You were dedicated. You were in 100%. The truth is that you were the lifeforce in the relationship. When you’re really honest with yourself, when you look back with clear vision, that life, that love you gave and felt, was never fully reciprocated.

The most insidious part of the traditional marketing model is that “big blowout launch” mythology. Of course, equally seductive is the “build it and they will come” assumption that too many people associate with the Web. Both are too simple and rarely effective. Remember what Aaron Swartz realized. Users have to be pulled in. A good idea is not enough. Your customers, in fact, have to be “acquired.” But the way to do that isn’t with a bombardment. It’s with a targeted offensive in the right places aimed at the right people. Your start-up is designed to be a growth engine—and at some point early on, that engine has to be kick-started. The good news is that we have to do that only once. Because the next step isn’t about getting more attention or publicity. The endless promotional cycle of traditional marketing is not our destiny. Because once we bring our first customers in, our next move is to set about turning them into an army.

Through the fall, the president’s anger seemed difficult to contain. He threatened North Korea with “fire and fury,” then followed up with a threat to “totally destroy” the country. When neo-Nazis and white supremacists held a rally in Charlottesville, Virginia, and one of them killed a protester and injured a score of others, he made a brutally offensive statement condemning violence “on many sides … on many sides”—as if there was moral equivalence between those who were fomenting racial hatred and violence and those who were opposing it. He retweeted anti-Muslim propaganda that had been posted by a convicted criminal leader of a British far-right organization. Then as now, the president’s heedless bullying and intolerance of variance—intolerance of any perception not his own—has been nurturing a strain of insanity in public dialogue that has been long in development, a pathology that became only more virulent when it migrated to the internet. A person such as the president can on impulse and with minimal effort inject any sort of falsehood into public conversation through digital media and call his own lie a correction of “fake news.” There are so many news outlets now, and the competition for clicks is so intense, that any sufficiently outrageous statement made online by anyone with even the faintest patina of authority, and sometimes even without it, will be talked about, shared, and reported on, regardless of whether it has a basis in fact. How do you progress as a culture if you set out to destroy any common agreement as to what constitutes a fact? You can’t have conversations. You can’t have debates. You can’t come to conclusions. At the same time, calling out the transgressor has a way of giving more oxygen to the lie. Now it’s a news story, and the lie is being mentioned not just in some website that publishes unattributable gossip but in every reputable newspaper in the country. I have not been looking to start a personal fight with the president. When somebody insults your wife, your instinctive reaction is to want to lash out in response. When you are the acting director, or deputy director, of the FBI, and the person doing the insulting is the chief executive of the United States, your options have guardrails. I read the president’s tweets, but I had an organization to run. A country to help protect. I had to remain independent, neutral, professional, positive, on target. I had to compartmentalize my emotions. Crises taught me how to compartmentalize. Example: the Boston Marathon bombing—watching the video evidence, reviewing videos again and again of people dying, people being mutilated and maimed. I had the primal human response that anyone would have. But I know how to build walls around that response and had to build them then in order to stay focused on finding the bombers. Compared to experiences like that one, getting tweeted about by Donald Trump does not count as a crisis. I do not even know how to think about the fact that the person with time on his hands to tweet about me and my wife is the president of the United States.

Flow is an extremely potent response to external events and requires an extraordinary set of signals. The process includes dopamine, which does more than tune signal-to-noise ratios. Emotionally, we feel dopamine as engagement, excitement, creativity, and a desire to investigate and make meaning out of the world. Evolutionarily, it serves a similar function. Human beings are hardwired for exploration, hardwired to push the envelope: dopamine is largely responsible for that wiring. This neurochemical is released whenever we take a risk or encounter something novel. It rewards exploratory behavior. It also helps us survive that behavior. By increasing attention, information flow, and pattern recognition in the brain, and heart rate, blood pressure, and muscle firing timing in the body, dopamine serves as a formidable skill-booster as well. Norepinephrine provides another boost. In the body, it speeds up heart rate, muscle tension, and respiration, and triggers glucose release so we have more energy. In the brain, norepinephrine increases arousal, attention, neural efficiency, and emotional control. In flow, it keeps us locked on target, holding distractions at bay. And as a pleasure-inducer, if dopamine’s drug analog is cocaine, norepinephrine’s is speed, which means this enhancement comes with a hell of a high. Endorphins, our third flow conspirator, also come with a hell of a high. These natural “endogenous” (meaning naturally internal to the body) opiates relieve pain and produce pleasure much like “exogenous” (externally added to the body) opiates like heroin. Potent too. The most commonly produced endorphin is 100 times more powerful than medical morphine. The next neurotransmitter is anandamide, which takes its name from the Sanskrit word for “bliss”—and for good reason. Anandamide is an endogenous cannabinoid, and similarly feels like the psychoactive effect found in marijuana. Known to show up in exercise-induced flow states (and suspected in other kinds), this chemical elevates mood, relieves pain, dilates blood vessels and bronchial tubes (aiding respiration), and amplifies lateral thinking (our ability to link disparate ideas together). More critically, anandamide also inhibits our ability to feel fear, even, possibly, according to research done at Duke, facilitates the extinction of long-term fear memories. Lastly, at the tail end of a flow state, it also appears (more research needs to be done) that the brain releases serotonin, the neurochemical now associated with SSRIs like Prozac. “It’s a molecule involved in helping people cope with adversity,” Oxford University’s Philip Cowen told the New York Times, “to not lose it, to keep going and try to sort everything out.” In flow, serotonin is partly responsible for the afterglow effect, and thus the cause of some confusion. “A lot of people associate serotonin directly with flow,” says high performance psychologist Michael Gervais, “but that’s backward. By the time the serotonin has arrived the state has already happened. It’s a signal things are coming to an end, not just beginning.” These five chemicals are flow’s mighty cocktail. Alone, each packs a punch, together a wallop.

As much as the scientific community currently enthralled with mindfulness would like to set aside the ethical component of the Buddhist tradition to focus their studies on the technology of meditation, we can see from this Abhidhamma treatment of the subject that true mindfulness is deeply and inextricably embedded in the notion of wholesomeness. Although the brain science has yet to discover why, this tradition nonetheless declares, based entirely on its phenomenological investigations, that when the mind is engaged in an act of harming it is not capable of mindfulness. There can be heightened attention, concentration, and energy when a sniper takes a bead on his target, for example, but as long as the intention is situated in a context of taking life, it will always be under the sway of hatred, delusion, wrong view (ditthi, 19), or some other of the unwholesome factors. Just as a tree removed from the forest is no longer a tree but a piece of lumber, so also the caring attentiveness of mindfulness, extracted from its matrix of wholesome co-arising factors, degenerates into mere attention.

Am I to assume the Valerie I was introduced to earlier was the Valerie of our greenhouse notes?” He realized his mistake the instant her eyes clouded over and she glanced in the direction he’d looked. “Yes.” “Shall I ask Willington to clear his ballroom so you have the requisite twenty paces? Naturally, I’ll stand as your second.” Elizabeth drew a shaky breath, and a smile curved her lips. “Is she wearing a bow?” Ian looked and shook his head. “I’m afraid not.” “Does she have an earring?” He glanced again and frowned. “I think that’s a wart.” Her smile finally reached her eyes. “It’s not a large target, but I suppose-“ “Allow me,” he gravely replied, and she laughed. The last strains of their waltz were dying away, and as they left the dance floor Ian watched Mondevale making his way toward the Townsendes, who’d returned to the ballroom. “Now that you’re a marquess,” Elizabeth asked, “will you live in Scotland or in England?” “I only accepted the title, not the money or the lands,” he replied absently, watching Mondevale. “I’ll explain everything to you tomorrow morning at your house. Mondevale is going to ask you to dance as soon as we reach the Townsendes, so listen closely-I’m going to ask you to dance again later. Turn me down.” She sent him a puzzled look, but she nodded. “Is there anything else?” she asked when he was about to relinquish her to her friends. “There’s a great deal else, but it will have to wait until tomorrow.” Mystified, Elizabeth turned her attention to Viscount Mondevale. Alex watched the byplay between Elizabeth and Ian but her mind was elsewhere. While the couple danced, Alex had told her husband exactly what she thought of Ian Thornton who’d first ruined Elizabeth’s reputation and now deceived her into thinking he was still a man of very modest means. Instead of agreeing that Thornton was completely without principles, Jordan had calmly insisted that Ian intended to set matters aright in the morning, and then he’d made her, and his grandmother, promise not to tell Elizabeth anything until Ian had been given the opportunity to do so himself. Dragging her thoughts back to the ballroom, Alex hoped more than anything that Ian Thornton would do nothing more to hurt her good friend. By the end of the evening a majority of the guests at the Willington ball had drawn several conclusions: first, that Ian Thornton was definitely the natural grandson of the Duke of Stanhope (which everyone claimed to have always believed); second, that Elizabeth Cameron had very probably rebuffed his scandalous advances two years ago (which everyone claimed to have always believed); third, that since she had rejected his second request for a dance tonight, she might actually prefer her former suitor Viscount Mondevale (which hardly anyone could really believe).

While these tactics were aggressive and crude, they confirmed that our legislation had touched a nerve. I wasn’t the only one who recognized this. Many other victims of human rights abuses in Russia saw the same thing. After the bill was introduced they came to Washington or wrote letters to the Magnitsky Act’s cosponsors with the same basic message: “You have found the Achilles’ heel of the Putin regime.” Then, one by one, they would ask, “Can you add the people who killed my brother to the Magnitsky Act?” “Can you add the people who tortured my mother?” “How about the people who kidnapped my husband?” And on and on. The senators quickly realized that they’d stumbled onto something much bigger than one horrific case. They had inadvertently discovered a new method for fighting human rights abuses in authoritarian regimes in the twenty-first century: targeted visa sanctions and asset freezes. After a dozen or so of these visits and letters, Senator Cardin and his cosponsors conferred and decided to expand the law, adding sixty-five words to the Magnitsky Act. Those new words said that in addition to sanctioning Sergei’s tormentors, the Magnitsky Act would sanction all other gross human rights abusers in Russia. With those extra sixty-five words, my personal fight for justice had become everyone’s fight. The revised bill was officially introduced on May 19, 2011, less than a month after we posted the Olga Stepanova YouTube video. Following its introduction, a small army of Russian activists descended on Capitol Hill, pushing for the bill’s passage. They pressed every senator who would talk to them to sign on. There was Garry Kasparov, the famous chess grand master and human rights activist; there was Alexei Navalny, the most popular Russian opposition leader; and there was Evgenia Chirikova, a well-known Russian environmental activist. I didn’t have to recruit any of these people. They just showed up by themselves. This uncoordinated initiative worked beautifully. The number of Senate cosponsors grew quickly, with three or four new senators signing on every month. It was an easy sell. There wasn’t a pro-Russian-torture-and-murder lobby in Washington to oppose it. No senator, whether the most liberal Democrat or the most conservative Republican, would lose a single vote for banning Russian torturers and murderers from coming to America. The Magnitsky Act was gathering so much momentum that it appeared it might be unstoppable. From the day that Kyle Scott at the State Department stonewalled me, I knew that the administration was dead set against this, but now they were in a tough spot. If they openly opposed the law, it would look as if they were siding with the Russians. However, if they publicly supported it, it would threaten Obama’s “reset” with Russia. They needed to come up with some other solution. On July 20, 2011, the State Department showed its cards. They sent a memo to the Senate entitled “Administration Comments on S.1039 Sergei Magnitsky Rule of Law.” Though not meant to be made public, within a day it was leaked.

In 1969 the Khmer Rouge numbered only about 4,000. By 1975 their numbers were enough to defeat the government forces. Their victory was greatly helped by the American attack on Cambodia, which was carried out as an extension of the Vietnam War. In 1970 a military coup led by Lon Nol, possibly with American support, overthrew the government of Prince Sihanouk, and American and South Vietnamese troops entered Cambodia. One estimate is that 600,000 people, nearly 10 per cent of the Cambodian population, were killed in this extension of the war. Another estimate puts the deaths from the American bombing at 1000,000 peasants. From 1972 to 1973, the quantity of bombs dropped on Cambodia was well over three times that dropped on Japan in the Second World War. The decision to bomb was taken by Richard Nixon and Henry Kissinger and was originally justified on the grounds that North Vietnamese bases had been set up in Cambodia. The intention (according to a later defence by Kissinger’s aide, Peter W. Rodman) was to target only places with few Cambodians: ‘From the Joint Chiefs’ memorandum of April 9, 1969, the White House selected as targets only six base areas minimally populated by civilians. The target areas were given the codenames BREAKFAST, LUNCH, DINNER, SUPPER, SNACK, and DESSERT; the overall programme was given the name MENU.’ Rodman makes the point that SUPPER, for instance, had troop concentrations, anti-aircraft, artillery, rocket and mortar positions, together with other military targets. Even if relatively few Cambodians were killed by the unpleasantly names items on the MENU, each of them was a person leading a life in a country not at war with the United States. And, as the bombing continued, these relative restraints were loosened. To these political decisions, physical and psychological distance made their familiar contribution. Roger Morris, a member of Kissinger’s staff, later described the deadened human responses: Though they spoke of terrible human suffering reality was sealed off by their trite, lifeless vernacular: 'capabilities', 'objectives', 'our chips', 'giveaway'. It was a matter, too, of culture and style. They spoke with the cool, deliberate detachment of men who believe the banishment of feeling renders them wise and, more important, credible to other men… They neither understood the foreign policy they were dealing with, nor were deeply moved by the bloodshed and suffering they administered to their stereo-types. On the ground the stereotypes were replaced by people. In the villages hit by bombs and napalm, peasants were wounded or killed, often being burnt to death. Those who left alive took refuge in the forests. One Western ob-server commented, ‘it is difficult to imagine the intensity of their hatred to-wards those who are destroying their villages and property’. A raid killed twenty people in the village of Chalong. Afterwards seventy people from Chalong joined the Khmer Rouge. Prince Sihanouk said that Richard Nixon and Henry Kissinger created the Khmer Rouge by expanding the war into Cambodia.

But when he crested the hill, the sight that greeted him made him pause. At the bottom of the hill stood Celia in a riding habit, her gun pointed in his direction. He halted just as she spotted him. After emptying the gun by firing it in the opposite direction, she set it on the ground facing away from them, picked up her skirts, and came up the hill with fire in her eyes. “Are you trying to get yourself killed?” she cried. Only then did he notice the target that was set into the hill below him. So this was where she did her shooting practice. He should have known she’d have a secret spot for it. “Pardon me for interrupting,” he said dryly as she approached. “When I heard shots, I thought it was poachers.” “And you were going to confront them alone?” She planted her hands on her hips. “What if there were several, armed and ready to shoot?” The very idea made him roll his eyes. “In my experience, poachers run when they see someone coming. They don’t brandish guns.” He couldn’t resist taunting her. “You’re the only person who does that, my lady.” At his use of her title, she stiffened. “Well, you could have been hurt all the same. You really mustn’t sneak up on people like that. And what are you doing up so early, anyway?” Her eyes narrowed. “You can’t be going to London-you’re heading in the wrong direction.” “I’m off to High Wycombe. Apparently your old nurse lives there, so I’m going to question her about the events on the morning of your parents’ deaths. That way I can confirm if your dream is just a dream or something more.” Her face lit up. “Let me go with you.” Hell and blazes. This is what he got for sticking his nose where it didn’t belong.

With a scowl, he turned from the window, but it was too late. The sight of Lady Celia crossing the courtyard dressed in some rich fabric had already stirred his blood. She never wore such fetching clothes; generally her lithe figure was shrouded in smocks to protect her workaday gowns from powder smudges while she practiced her target shooting. But this morning, in that lemon-colored gown, with her hair finely arranged and a jeweled bracelet on her delicate wrist, she was summer on a dreary winter day, sunshine in the bleak of night, music in the still silence of a deserted concert hall. And he was a fool. "I can see how you might find her maddening," Masters said in a low voice. Jackson stiffened. "Your wife?" he said, deliberately being obtuse. "Lady Celia." Hell and blazes. He'd obviously let his feelings show. He'd spent his childhood learning to keep them hidden so the other children wouldn't see how their epithets wounded him, and he'd refined that talent as an investigator who knew the value of an unemotional demeanor. He drew on that talent as he faced the barrister. "Anyone would find her maddening. She's reckless and spoiled and liable to give her husband grief at every turn." When she wasn't tempting him to madness. Masters raised an eyebrow. "Yet you often watch her. Have you any interest there?" Jackson forced a shrug. "Certainly not. You'll have to find another way to inherit your new bride's fortune." He'd hoped to prick Masters's pride and thus change the subject, but Masters laughed. "You, marry my sister-in-law? That, I'd like to see. Aside from the fact that her grandmother would never approve, Lady Celia hates you." She did indeed. The chit had taken an instant dislike to him when he'd interfered in an impromptu shooting match she'd been participating in with her brother and his friends at a public park. That should have set him on his guard right then. A pity it hadn't. Because even if she didn't despise him and weren't miles above him in rank, she'd never make him a good wife. She was young and indulged, not the sort of female to make do on a Bow Street Runner's salary. But she'll be an heiress once she marries. He gritted his teeth. That only made matters worse. She would assume he was marrying her for her inheritance. So would everyone else. And his pride chafed at that. Dirty bastard. Son of shame. Whoreson. Love-brat. He'd been called them all as a boy. Later, as he'd moved up at Bow Street, those who resented his rapid advancement had called him a baseborn upstart. He wasn't about to add money-grubbing fortune hunter to the list. "Besides," Masters went on, "you may not realize this, since you haven't been around much these past few weeks, but Minerva claims that Celia has her eye on three very eligible potential suitors." Jackson's startled gaze shot to him. Suitors? The word who was on his lips when the door opened and Stoneville entered. The rest of the family followed, leaving Jackson to force a smile and exchange pleasantries as they settled into seats about the table, but his mind kept running over Masters's words. Lady Celia had suitors. Eligible ones. Good-that was good. He needn't worry about himself around her anymore. She was now out of his reach, thank God. Not that she was ever in his reach, but- "Have you got any news?" Stoneville asked. Jackson started. "Yes." He took a steadying breath and forced his mine to the matter at hand.

Information or allegations reflecting negatively on individuals or groups seen less sympathetically by the intelligentsia pass rapidly into the public domain with little scrutiny and much publicity. Two of the biggest proven hoaxes of our time have involved allegations of white men gang-raping a black woman-- first the Tawana Brawley hoax of 1987 and later the false rape charges against three Duke University students in 2006. In both cases, editorial indignation rang out across the land, without a speck of evidence to substantiate either of these charges. Moreover, the denunciations were not limited to the particular men accused, but were often extended to society at large, of whom these men were deemed to be symptoms or 'the tip of the iceberg.' In both cases, the charges fit a pre-existing vision, and that apparently made mundane facts unnecessary. Another widely publicized hoax-- one to which the President of the United States added his sub-hoax-- was a 1996 story appearing in USA Today under the headline, 'Arson at Black Churches Echoes Bigotry of the Past.' There was, according to USA Today, 'an epidemic of church burning,' targeting black churches. Like the gang-rape hoaxes, this story spread rapidly through the media. The Chicago Tribune referred to 'an epidemic of criminal and cowardly arson' leaving black churches in ruins. As with the gang-rape hoaxes, comments on the church fire stories went beyond those who were supposed to have set these fires to blame forces at work in society at large. Jesse Jackson was quoted was quoted in the New York Times as calling these arsons part of a 'cultural conspiracy' against blacks, which 'reflected the heightened racial tensions in the south that have been exacerbated by the assault on affirmative action and the populist oratory of Republican politicians like Pat Buchanan.' Time magazine writer Jack White likewise blamed 'the coded phrases' of Republican leaders for 'encouraging the arsonists.' Columnist Barbara Reynolds of USA Today said that the fires were 'an attempt to murder the spirit of black America.' New York Times columnist Bob Herbert said, "The fuel for these fires can be traced to a carefully crafted environment of bigotry and hatred that was developed over the last century.' As with the gang-rape hoaxes, the charges publicized were taken as reflecting on the whole society, not just those supposedly involved in what was widely presumed to be arson, rather than fires that break out for a variety of other reasons. Washington Post columnist Dorothy Gilliam said that society in effect was 'giving these arsonists permission to commit these horrible crimes.' The climax of these comments came when President Bill Clinton, in his weekly radio address, said that these church burnings recalled similar burnings of black churches in Arkansas when he was a boy. There were more that 2,000 media stories done on the subject after the President's address. This story began to unravel when factual research showed that (1) no black churches were burned in Arkansas when Bill Clinton was growing up, (2) there had been no increase in fires at black churches, but an actual decrease over the previous 15 years, (3) the incidence of fires at white churches was similar to the incidence of fires at black churches, and (4) where there was arson, one-third of the suspects were black. However, retractions of the original story-- where there were retractions at all-- typically were given far less prominence than the original banner headlines and heated editorial comments.

So what did you and Landon do this afternoon?” Minka asked, her soft voice dragging him back to the present. Angelo looked up to see that Minka had already polished off two fajitas. Damn, the girl could eat. “Landon gave me a tour of the DCO complex. I did some target shooting and blew up a few things. He even let me play with the expensive surveillance toys. I swear, it felt more like a recruiting pitch to get me to work there than anything.” Minka’s eyes flashed green, her full lips curving slightly. Damn, why the hell had he said it like that? Now she probably thought he was going to come work for the DCO. Even if he wanted to, he couldn’t, not after just reenlisting for another five years. The army wasn’t the kind of job where you could walk into the boss’s office and say, “I quit.” Thinking it would be a good idea to steer the conversation back to safer ground, he reached for another fajita and asked Minka a question instead. “What do you think you’ll work on next with Ivy and Tanner? You going to practice with the claws for a while or move on to something else?” Angelo felt a little crappy about changing the subject, but if Minka noticed, she didn’t seem to mind. And it wasn’t like he had to fake interest in what she was saying. Anything that involved Minka was important to him. Besides, he didn’t know much about shifters or hybrids, so the whole thing was pretty damn fascinating. “What do you visualize when you see the beast in your mind?” he asked. “Before today, I thought of it as a giant, blurry monster. But after learning that the beast is a cat, that’s how I picture it now.” She smiled. “Not a little house cat, of course. They aren’t scary enough. More like a big cat that roams the mountains.” “Makes sense,” he said. Minka set the other half of her fourth fajita on her plate and gave him a curious look. “Would you mind if I ask you a personal question?” His mouth twitched as he prepared another fajita. He wasn’t used to Minka being so reserved. She usually said whatever was on her mind, regardless of whether it was personal or not. “Go ahead,” he said. “The first time we met, I had claws, fangs, glowing red eyes, and I tried to kill you. Since then, I’ve spent most of the time telling you about an imaginary creature that lives inside my head and makes me act like a monster. How are you so calm about that? Most people would have run away already.” Angelo chuckled. Not exactly the personal question he’d expected, but then again Minka rarely did the expected. “Well, my mom was full-blooded Cherokee, and I grew up around all kinds of Indian folktales and legends. My dad was in the army, and whenever he was deployed, Mom would take my sisters and me back to the reservation where she grew up in Oklahoma. I’d stay up half the night listening to the old men tell stories about shape-shifters, animal spirits, skin-walkers, and trickster spirits.” He grinned. “I’m not saying I necessarily believed in all that stuff back then, but after meeting Ivy, Tanner, and the other shifters at the DCO, it just didn’t faze me that much.” Minka looked at him with wide eyes. “You’re a real American Indian? Like in the movies? With horses and everything?” He laughed again. The expression of wonder on her face was adorable. “First, I’m only half-Indian. My dad is Mexican, so there’s that. And second, Native Americans are almost nothing like you see in the movies. We don’t all live in tepees and ride horses. In fact, I don’t even own a horse.” Minka was a little disappointed about the no-horse thing, but she was fascinated with what it was like growing up on an Indian reservation and being surrounded by all those legends. She immediately asked him to tell her some Indian stories. It had been a long time since he’d thought about them, but to make her happy, he dug through his head and tried to remember every tale he’d heard as a kid.

Patrick Vlaskovits, who was part of the initial conversation that the term “growth hacker” came out of, put it well: “The more innovative your product is, the more likely you will have to find new and novel ways to get at your customers.”12 For example: 1. You can create the aura of exclusivity with an invite-only feature (as Mailbox did). 2. You can create hundreds of fake profiles to make your service look more popular and active than it actually is—nothing draws a crowd like a crowd (as reddit did in its early days). 3. You can target a single service or platform and cater to it exclusively—essentially piggybacking off or even stealing someone else’s growth (as PayPal did with eBay). 4. You can launch for just a small group of people, own that market, and then move from host to host until your product spreads like a virus (which is what Facebook did by starting in colleges—first at Harvard—before taking on the rest of the population). 5. You can host cool events and drive your first users through the system manually (as Myspace, Yelp, and Udemy all did). 6. You can absolutely dominate the App Store because your product provides totally new features that everyone is dying for (which is what Instagram did—twenty-five thousand downloads on its first day—and later Snapchat). 7. You can bring on influential advisors and investors for their valuable audience and fame rather than their money (as About.me and Trippy did—a move that many start-ups have emulated). 8. You can set up a special sub-domain on your e-commerce site where a percentage of every purchase users make goes to a charity of their choice (which is what Amazon did with Smile.Amazon.com this year to great success, proving that even a successful company can find little growth hacks). 9. You can try to name a Planned Parenthood clinic after your client or pay D-list celebrities to say offensive things about themselves to get all sorts of publicity that promotes your book (OK, those stunts were mine).

The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” George Bernard Shaw On a cool fall evening in 2008, four students set out to revolutionize an industry. Buried in loans, they had lost and broken eyeglasses and were outraged at how much it cost to replace them. One of them had been wearing the same damaged pair for five years: He was using a paper clip to bind the frames together. Even after his prescription changed twice, he refused to pay for pricey new lenses. Luxottica, the 800-pound gorilla of the industry, controlled more than 80 percent of the eyewear market. To make glasses more affordable, the students would need to topple a giant. Having recently watched Zappos transform footwear by selling shoes online, they wondered if they could do the same with eyewear. When they casually mentioned their idea to friends, time and again they were blasted with scorching criticism. No one would ever buy glasses over the internet, their friends insisted. People had to try them on first. Sure, Zappos had pulled the concept off with shoes, but there was a reason it hadn’t happened with eyewear. “If this were a good idea,” they heard repeatedly, “someone would have done it already.” None of the students had a background in e-commerce and technology, let alone in retail, fashion, or apparel. Despite being told their idea was crazy, they walked away from lucrative job offers to start a company. They would sell eyeglasses that normally cost $500 in a store for $95 online, donating a pair to someone in the developing world with every purchase. The business depended on a functioning website. Without one, it would be impossible for customers to view or buy their products. After scrambling to pull a website together, they finally managed to get it online at 4 A.M. on the day before the launch in February 2010. They called the company Warby Parker, combining the names of two characters created by the novelist Jack Kerouac, who inspired them to break free from the shackles of social pressure and embark on their adventure. They admired his rebellious spirit, infusing it into their culture. And it paid off. The students expected to sell a pair or two of glasses per day. But when GQ called them “the Netflix of eyewear,” they hit their target for the entire first year in less than a month, selling out so fast that they had to put twenty thousand customers on a waiting list. It took them nine months to stock enough inventory to meet the demand. Fast forward to 2015, when Fast Company released a list of the world’s most innovative companies. Warby Parker didn’t just make the list—they came in first. The three previous winners were creative giants Google, Nike, and Apple, all with over fifty thousand employees. Warby Parker’s scrappy startup, a new kid on the block, had a staff of just five hundred. In the span of five years, the four friends built one of the most fashionable brands on the planet and donated over a million pairs of glasses to people in need. The company cleared $100 million in annual revenues and was valued at over $1 billion. Back in 2009, one of the founders pitched the company to me, offering me the chance to invest in Warby Parker. I declined. It was the worst financial decision I’ve ever made, and I needed to understand where I went wrong.