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Nearly 31 percent of women and 19 percent of men say they respond to stress by eating in order to feel better. This coping mechanism has become very widespread. A team of scientists analyzed 475 games from the 2004–5 National Football League season. They discovered that if the home team lost, sales of common comfort foods like pizzas surged by 16 percent the next day. By contrast, if the home team won, consumption of these foods fell by 9 percent, and among highly committed fans, it fell by 16 percent. The bigger the pain, the more people hit the food. On the night Donald Trump was elected president in 2016, as the news of each state going into the red column came in, food orders on apps like Grubhub and Uber Eats in blue states massively surged, and people mostly ordered high-fat, high-carb junk. There was a 46 percent surge in people ordering pizza, a 79 percent surge in people ordering cupcakes, and a 115 percent increase in people ordering tacos. Over the next twenty-four hours, as the news sank in, Democrats comfort-ate even more. The day after the election, as the neuroscientist Rachel Herz has pointed out, sales of fried chicken were up 243 percent in Los Angeles, while sales of mac and cheese were up 302 percent in Chicago. This pattern follows after all shocking events. After 9/11, sales of unhealthy snack foods soared, too, as they did during the pandemic. It’s also true for personal disasters. For men, if you lose your job, your chances of adding 10 percent or more of your body weight shoot up.
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Johann Hari (Magic Pill: The Extraordinary Benefits and Disturbing Risks of the New Weight-Loss Drugs)