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As companies move toward distributed systems, Sybase and competing vendors—such as The ASK Group Inc., Informix Software Inc., and Oracle Corp.—are all offering products similar to System 10 . . . . Here we are in the “safe as milk” category, somewhat ironic in light of subsequent revelations about the limitations of Server 10. The innovations presented here are all continuous—performance, functionality, and capacity—and a number of other mainstream vendors are “all offering products similar” to it. Note the emphasis on company and market issues as opposed to product and technology. All of this speaks to mainstream positioning, either tornado or post-tornado. Since there is not a lot of emphasis on cutthroat competition, which one always expects with tornado products, the conclusion one would draw here is that Sybase 10 is on Main Street. Additional Indicators Beyond press coverage, a second source of clues to market status comes from the behavior of other companies in the infrastructure. Lew Platt at HP, for example, realized that their commercial Unix server business was in the tornado when software vendors were calling him rather than the other way around. Going further, when a tornado is under way, the easiest way to spot the gorilla is to look for the
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Geoffrey A. Moore (Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials))