Sun Tzu Best Quotes

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It is best to keep one’s own state intact; to crush the enemy’s state is only second best.
Sun Tzu (The Art of War)
In the practical art of war, the best thing of all is to take the enemy's country whole and intact; to shatter and destroy it is not so good. So, too, it is better to recapture an army entire than to destroy it, to capture a regiment, a detachment or a company entire than to destroy them.
Sun Tzu
When an invading force crosses a river in its onward march, do not advance to meet it in mid-stream.  It will be best to let half the army get across, and then deliver your attack.
Sun Tzu (The Art of War)
The best military policy is to attack strategies; the next to attack alliances; the next to attack soldiers.
Sun Tzu
Sun Tzu said: In the practical art of war, the best thing of all is to take the enemy's country whole and intact; to shatter and destroy it is not so good. So, too, it is better to capture an army entire than to destroy it, to capture a regiment, a detachment or a company entire than to destroy them.
Sun Tzu (The Art of War)
Weapons are inauspicious instruments, not the tools of the enlightened. When there is no choice but to use them, it is best to be calm and free from greed, and not celebrate victory. Those who celebrate victory are bloodthirsty, and the bloodthirsty cannot have their way with the world.
Sun Tzu (The Art of War: Complete Texts and Commentaries)
prohibit omens altogether. You can best predict your future by controlling it yourself, not by trusting luck or fate to control it.
Sun Tzu (The Art of War)
Sun Tzu would say that it is best to win without fighting—to have maneuvered in such a way that the enemy has lost before it has even begun.
Ryan Holiday (Courage Is Calling: Fortune Favors the Brave (The Stoic Virtues Series))
Those who win every battle are not really skillful—those who render others’ armies helpless without fighting are the best of all.
Sun Tzu (The Art of War)
It is best to win without fighting.
Sun Tzu (The Book of War: the Military Classic of the Far East)
III. ATTACK BY STRATAGEM 1. Sun Tzu said: In the practical art of war, the best thing of all is to take the enemy's country whole and intact; to shatter and destroy it is not so good. So, too, it is better to recapture an army entire than to destroy it, to capture a regiment, a detachment or a company entire than to destroy them. 2. Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting.
Sun Tzu (The Art of War (Illustrated))
It is not the best thing to win every battle one is engaged in; the best thing is to win without planning to win. This is perfect victory.
Sun Tzu (The Art Of War)
The book was The Art of War by Sun Tzu. Percy had never heard of it, but he could guess who sent it. The letter read: Good job, kid. A real man’s best weapon is his mind. This was your mom’s favorite book. Give it a read. P.S.—I hope your friend Percy has learned some respect for me. “Wow.” Percy handed back the book. “Maybe Mars is different than Ares. I don’t think Ares can read.
Rick Riordan (The Son of Neptune (The Heroes of Olympus, #2))
Boyd, borrowing from Sun Tzu, said the best commander is the one who wins while avoiding battle. The intent is to shatter cohesion, produce paralysis, and bring about collapse of the adversary by generating confusion, disorder, panic, and chaos. Boyd said war is organic and compared his technique to clipping the nerves, muscles, and tendons of an enemy, thus reducing him to jelly. As Boyd
Robert Coram (Boyd: The Fighter Pilot Who Changed the Art of War)
If fighting is sure to result in victory, then you must fight." Sun Tzu said that, and I'd say he knows a little more about fighting then you do pal because he invented it, and then he perfected it so that no living man could best him in the ring of honor.
Soldier (TF2)
When an invading force crosses a river in its onward march, do not advance to meet it in mid-stream. It will be best to let half the army get across, and then deliver your attack.
Jessica Hagy (The Art of War Visualized: The Sun Tzu Classic in Charts and Graphs)
In the practical art of war, the best thing of all is to take the enemy's country whole and intact; to shatter and destroy it is not so good.
Sun Tzu (The Art of War)
In the practical art of war, the best thing of all is to take the enemy’s country whole and intact; to shatter and destroy it is not so good.
Sun Tzu (The Art of War)
Moreover, The Art of War ends with a quiet coda whose firm assertion is too often overlooked: that even the most impressive empires fall as soon as their rulers, by their careless conduct, lose or cast aside the best men in their employ.
Sun Tzu (The Art of War: A New Translation by Michael Nylan)
Thus the highest form of generalship is to balk the enemy’s plans; the next best is to prevent the junction of the enemy’s forces; the next in order is to attack the enemy’s army in the field; and the worst policy of all is to besiege walled cities.
Sun Tzu (The Art of War)
The general who in advancing does not seek personal fame, and in withdrawing is not concerned with avoiding punishment, but whose only purpose is to protect the people and promote the best interests of his sovereign, is the precious jewel of the state.
Sun Tzu (The Art of War)
3.    Thus the highest form of generalship is to balk the enemy’s plans; [Perhaps the word “balk” falls short of expressing the full force of the Chinese word, which implies not an attitude of defense, whereby one might be content to foil the enemy’s stratagems one after another, but an active policy of counter-attack. Ho Shih puts this very clearly in his note: “When the enemy has made a plan of attack against us, we must anticipate him by delivering our own attack first.”] the next best is to prevent the junction of the enemy’s forces; [Isolating him from his allies. We must not forget that Sun Tzu, in speaking of hostilities, always has in mind the numerous states or principalities into which the China of his day was split up.] the next in order is to attack the enemy’s army in the field; [When he is already at full strength.] and the worst policy of all is to besiege walled cities. 4.    The rule is, not to besiege walled cities if it can possibly be avoided.
Sun Tzu (The Art of War)
Small-business leaders need all the friends we can get. It’s much better business to develop loyal associates and friends, and even develop exclusive relationships, when possible, so the best performers won’t provide services or supplies to your competitors. Make enemies of them, and they’ll want to help your competitors. They’ll even be driven to do so.
Becky Sheetz-Runkle (The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu)
[The Chinese here is tricky and a certain key word in the context it is used defies the best efforts of the translator. Tu Mu defines this word as “the measurement or estimation of distance.” But this meaning does not quite fit the illustrative simile in ss. 15. Applying this definition to the falcon, it seems to me to denote that instinct of SELF RESTRAINT which keeps the bird from swooping on its quarry until the right moment, together with the power of judging when the right moment has arrived. The analogous quality in soldiers is the highly important one of being able to reserve their fire until the very instant at which it will be most effective. When the “Victory” went into action at Trafalgar at hardly more than drifting pace, she was for several minutes exposed to a storm of shot and shell before replying with a single gun. Nelson coolly waited until he was within close range, when the broadside he brought to bear worked fearful havoc on the enemy’s nearest ships.] 14.  Therefore the good fighter will be terrible in his onset, and prompt in his decision. [The word “decision” would have reference to the measurement of distance mentioned above, letting the enemy get near before striking. But I cannot help thinking that Sun Tzu meant to use the word in a figurative sense comparable to our own idiom “short and sharp.” Cf. Wang Hsi’s note, which after describing the falcon’s mode of attack, proceeds: “This is just how the ‘psychological moment’ should be seized in war.”]
Sun Tzu (The Art of War)
The natural formation of the country is the soldier’s best ally, but a power of estimating the adversary, of controlling the forces of victory, and of shrewdly calculating difficulties, dangers, and distances, constitutes the test of a great general. He, who knows these things, and in fighting, puts his knowledge into practice, will win his battles. He, who knows them not, nor practices them, will surely be defeated.
Sun Tzu (The Art of War)
Generally in war the best policy is to take a state intact; to ruin it is inferior to this. To capture the enemy's army is better than to destroy it; to take intact a battalion, a company or a five-man squad is better than to destroy them. For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill. Thus, what is of supreme importance in war is to attack the enemy's strategy. Next best is to disrupt his alliances; do not allow your enemies to get together. The next best is to attack his army. If you cannot nip his plans in the bud, or disrupt his alliances when they are about to be consummated, sharpen your weapons to gain the victory.
Sun Tzu (The Art of War)
The need for strict discipline as a basis for all military action is equally evident in the remaining texts. According to Ssu-Ma the perfect army, placed far in the legendary past, requires neither rewards nor punishments. To make use of rewards but impose no punishments is the height of instruction; to impose punishments but issue no rewards is the height of awesomeness. Finally, employing a mixture of both punishments and rewards—combining sticks with carrots, as modern terminology has it—will end up by causing Virtue to decline. Thus the basic idea of dao, which underlines every one of these texts, breaks through once again. Governed by necessity, the best-disciplined army is so flawless that it requires neither rewards nor punishments. Behaving as if it were a single personality, it will follow its commander of its own accord. However, as the remaining texts make clear, this is an ideal that is rarely, if ever, attained.
Martin van Creveld (A History of Strategy: From Sun Tzu to William S. Lind)
4. The general who thoroughly understands the advantages that accompany variation of tactics knows how to handle his troops. 5. The general who does not understand these, may be well acquainted with the configuration of the country, yet he will not be able to turn his knowledge to practical account. 6. So, the student of war who is unversed in the art of war of varying his plans, even though he be acquainted with the Five Advantages, will fail to make the best use of his men. 7. Hence in the wise leader’s plans, considerations of advantage and of disadvantage will be blended together. 8. If our expectation of advantage be tempered in this way, we may succeed in accomplishing the essential part of our schemes. 9. If, on the other hand, in the midst of difficulties we are always ready to seize an advantage, we may extricate ourselves from misfortune. 10. Reduce the hostile chiefs by inflicting damage on them; and make trouble for them, and keep them constantly engaged; hold out specious allurements, and make them rush to any given point. 11. The art of war teaches us to rely not on the likelihood of the enemy’s not coming, but on our own readiness to receive him; not on the chance of his not attacking, but rather on the fact that we have made our position unassailable.
Sun Tzu (The Art of War)
Conservative estimates place the Persian casualties at some two thousand in less than twenty minutes, victims of the unforgiving geometry of the battlefield. Because of the limitations of anatomy, humans are evolved to act effectively only in the direction that evolution has pointed eyes and hands. The consequences of this simple fact for military tactics, from Caesar to Napoleon to Patton, are always the same: Troops are more vulnerable on either side than they are in their front, and terribly so in their rear. Virtually the entire library of tactics, as set down in classics from Sun Tzu to Liddell Hart, consists of ornate descriptions of the best way to apply force—clubs, arrows, or .50 caliber machine-gun bullets—from your front to your enemies’ flank. And, obedient to the Golden Rule of Soldiering, to do so to him before he does so to you.
William Rosen (Justinian's Flea: The First Great Plague and the End of the Roman Empire)
As Plato wrote long ago, the only people who will no longer see war are the dead. Which, of course, is precisely why we need to understand it as best we can.
Martin van Creveld (A History of Strategy: From Sun Tzu to William S. Lind)
Let me start by saying a true sensual woman is a tastemaker. What do I mean by that? I mean she sets the standard of what is pleasurable, desirable, sophisticated, refined, intoxicating, elegant, classy, sexy, healthy, delicious, saucy. Women naturally possess the power to create ANY taste. "There are not more than five cardinal tastes, yet combinations of them yield more flavours than can ever be tasted" (Sun Tzu). The sensually awakened ones are cognisant of this and use it to their advantage while those who are not awakened often see it as some form of "female oppression." They say, "You're putting women under pressure." But what about men, Lebo? Well, men are not tastemakers like women are. Why? Because, unlike women, MEN CAN'T AND ARE NOT ALLOWED TO PLAY WITH THEIR INNER CHARACTER TOO MUCH. For instance, a man is essentially restricted only to pants. A man can’t wear a dress, high heels, lipstick and the list goes on. This limits a man from becoming a significant contributor in the tastemaking process of life and love, except financially of course. But it doesn’t limit a woman in any way, shape or form. Women can wear dressess, even men's pants, etc.. They can put on ANYTHING actually and still be celebrated. Marilyn Monroe wore a potatoe sack. Lady Gaga wore an infamous dress made of raw beef. That's why I believe being a woman is the greatest privilege of all. Marilyn Monroe said, "One of the best things that ever happened to me is that I'm a woman." Marilyn understood that women are THE REAL TASTEMAKERS IN LIFE and relationships, not men. BEING A MAN DOESN'T REQUIRE AS MUCH AMBITION AS BEING A WOMAN. Women are relationship navigators because they are naturally more ambitious than men. That's why again, Marilyn said, "Women who seek to be equal with men lack ambition." Our ultimate quest as men, whether we realize it or not, is to live under a woman's spell. That makes us happy, and seem stupid at times. Sadly, most women are not sensually awakened enough to realize that. They don't know that the ultimate secret to keeping a man content with one woman lies in her sensuality.
Lebo Grand
If your plan is not in writing, you do not have a plan at all. Instead, you have only a dream, a vision, or perhaps even a nightmare. The simple written plan works best.
Gerald A. Michaelson (Sun Tzu - The Art of War for Managers: 50 Strategic Rules Updated for Today's Business)
Sun Tzu, the most well-known military strategist, put it best: “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.
Darius Foroux (Massive Life Success: Live A Stress-Free Life And Achieve Your Goals By Dealing With Anxiety, Stress And Fear)
Sun Tzu, said the best commander is the one who wins while avoiding battle. The intent is to shatter cohesion, produce paralysis, and bring about collapse of the adversary by generating confusion, disorder, panic, and chaos. Boyd said war is organic and compared his technique to clipping the nerves, muscles, and tendons of an enemy, thus reducing him to jelly.
Robert Coram (Boyd: The Fighter Pilot Who Changed the Art of War)
Basically, action is, and always will be, faster than reaction. Thus, the attacker is the one that dictates the fight. They are forcing the encounter with technique after technique that are designed to overcome any defensive techniques initiated by the defender. Much of this exchange, and determining which of the adversaries is victorious, is all a matter of split seconds. That is the gap between action and reaction. That attacker acts; the defender reacts. Military history is saturated with an uneven amount of victorious attackers compared to victorious defenders. It is common to observe the same phenomenon in popular sports, fighting competitions, in the corporate world of big business. The list goes on and on. So, how do we effectively defend ourselves when we can easily arrive at the conclusion that the defender statistically loses? It is by developing the mentality that once attacked that you immediately counter-attack. That counter-attack has to be ferocious and unrelenting. If someone throws a punch, or otherwise initiates battle with you, putting you, for a split second, on the wrong side of the action versus reaction gap. Your best chance of victory is to deflect, smoother, parry, or otherwise negate their attack and then immediately launch into a vicious counter-attack. Done properly, this forces your adversary into a reactive state, rather than an action one. You turn the table on them and become the aggressor. That is how to effectively conceptualizes being in a defensive situation. Utilizing this method will place you in a greater position to be victorious. Dempsey, Sun Tzu and General Patton would agree. Humans are very violent animals. As a species, we are capable of high levels of extreme violence. In fact, approaching the subject of unarmed combatives, or any form of combatives, involves the immersion into a field that is inherently violent to the extreme of those extremes. It is one thing to find yourself facing an opponent across a field, or ring, during a sporting match. Those contests still pit skill verses skill, but lack the survival aspects of an unarmed combative encounter. The average person rarely, if ever, ponders any of this and many consider various sporting contests as the apex of human competition. It is not. Finding yourself in a life-or-death struggle against an opponent that is completely intent on ending your life is the greatest of all human competitions. Understanding that and acknowledging that takes some degree of courage in today’s society.
Rand Cardwell (36 Deadly Bubishi Points: The Science and Technique of Pressure Point Fighting - Defend Yourself Against Pressure Point Attacks!)
Jack the Giant Slayer needs to be cunning. He needs to be able to analyse giants and detect their weakness and vulnerabilities. He must work out his giant-killing tactics. The holy grail for the giant slayers is the mind. The giants can control the body. They can get the physically best players. What they can’t get is the mentally best players, i.e. the most resilient, robust, fastest-thinking, the best leaders, the most composed, and so on. That’s because they can see the body and not the mind. What they can’t see, they are much shakier on. That’s where small teams have so much scope. Their task is to find mentally better players, more consistent, more able to work in a team, more able to cope with changing circumstances. The sky’s the limit for mental footballers versus physical footballers. It’s time for mental Moneyball, for psychological football – for Sun Tzu and Clausewitz footballers. Jack can outsmart the giants. They’re very big and very rich, but not very smart. It’s time to bring them down and take control of the golden goose. Come on guys, let’s get this revolution started. Let’s beat the odds. It’s time for our day in the sun, lifting the big trophy!
Jim Leigh (Slaying the Football Giants: How Small Teams Can Succeed)
Now, this is where the key to the modern world order lies—superiority through technology. Deprive the opponent of the latest technology and then dictate your terms in an unequal contest. When the Chinese philosopher, Sun Tzu, ruminated over 2,000 years ago that what matters in war is not decimating the enemy army physically but breaking his will so as to make him concede defeat in the mind, he seems to have visualized the domination of technology in the twentieth-century theatres of war.
A.P.J. Abdul Kalam (The Righteous Life: The Very Best of A.P.J. Abdul Kalam)
Similarly, Clausewitz is often, but erroneously, characterized as eschewing rules of war altogether. While On War is best known and highly regarded for its introduction and evaluation of the moral and psychological aspects of war, Clausewitz does devote a significant portion of his classic work to the presentation of strategic and tactical principles.2
U.S. Government (John Boyd and John Warden: Air Power's Quest for Strategic Paralysis - Sun Tzu, Aftermath of Desert Storm Gulf War, Economic and Control Warfare, Industrial, Command, and Informational Targeting)