“
The Man Who Taught Chavez How to Organize,” finds Ross training a group of volunteers in Sacramento, where he goes over the finer points of handing out pro–Prop 14 bumper stickers: make the pitch to passersby in nine seconds, deal with any questions in forty-five seconds, and move along, avoiding what Ross calls “verbal diarrhea,” which a farmworker volunteer likens to a worker staying on a grape vine too long.
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Gabriel Thompson (America's Social Arsonist: Fred Ross and Grassroots Organizing in the Twentieth Century)