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If intrinsic motivation is high, if we are passionate about what we are doing, creativity will flow. External expectations and rewards can kill intrinsic motivation and thus kill creativity. When intrinsic motivation drops off, so does our willingness to explore new avenues and different ideas, something that is crucial at the Intersection. This means that in order to stay motivated and execute an intersectional idea, as did Prothrow-Stith and Hawkins and Dubinsky, we must be careful of explicit, external rewards. Stephen King puts it this way: βMoney is great stuff to have, but when it comes to the act of creation, the best thing is not to think of money too much. It constipates the whole process.β14
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Frans Johansson (Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation)