Starbucks Founder Quotes

The 5 Clues to Spotting the Next Starbucks They permanently change people's habits. They're copycats. Their success is validated by the competition. They are driven by the founder's vision and passion. They have superb entrepreneurial management and execution.

First, every company must stand for something. Starbucks stood not only for good coffee, but specifically for the dark-roasted flavor profile that the founders were passionate about. That’s what differentiated it and made it authentic. Second, you don’t just give the customers what they ask for. If you offer them something they’re not accustomed to, something so far superior that it takes a while to develop their palates, you can create a sense of discovery and excitement and loyalty that will bond them to you.

Starbucks’ founders understood a fundamental truth about selling: To mean something to customers, you should assume intelligence and sophistication and inform those who are eager to learn. If you do, what may seem to be a niche market could very well appeal to far more people than you imagine.

A founder's perspective is unique. Entrepreneurs are builders, and the lens through which I view Starbucks and the marketplace is somewhat different from what it would be if I were a professionally schooled manager.

Dream more than others think practical. Expect more than others think possible. Care more than others think wise. — HOWARD SCHULTZ, FOUNDER OF STARBUCKS

We would even make the point one step further: a great product without marketing can’t hold a candle to a good one with great marketing. Does Starbucks really have the best coffee? Is Red Bull really the best energy drink? Is Apple really the best at innovation? Now think about the brands you know and love. Food, leisure, automotive, sports, business technology, whatever. Are they amazing products that you admire and use? How did you learn about them? What drew you to them? Build a great product and share your vision of what it can be with the world. Then use marketing to create a connection between your customer (and audiences) and your organization so that people can find, interact with, and buy your amazing product.

great institution and are helping to maintain it to share our prosperity.” On January 5, 2012, 98 years later, embittered individuals who identified with the Occupy Wall Street movement were in the 111th day of a protest that began in Zuccotti Park in New York City’s Wall Street financial district. These protestors were expressing what they perceived as economic unfairness and inequality resulting from corporate greed. The group’s mantra, “We are the 99 percent,” reflected cynicism and distrust for business, financial, and governmental systems that they viewed as sacrificing the interest of the country’s 99 percent in favor of the wealthiest 1 percent. Where had we come in a century? Dov Seidman, founder, chairman, and CEO of LRN, a company that helps businesses develop and maintain effective corporate governance, suggests, “This crisis of trust in our basic institutions is so troubling precisely because the lack of trust is in so many cases well deserved. Broken promises, obfuscation, spin, concealment, all have created a suspicion—often unfortunately true—