“
It is inhumane, in my opinion, to force people who have a genuine medical need for coffee to wait in line behind people who apparently view it as some kind of recreational activity.
”
”
Dave Barry
“
Just the other day, I was in my neighborhood Starbucks, waiting for the post office to open. I was enjoying a chocolatey cafe mocha when it occurred to me that to drink a mocha is to gulp down the entire history of the New World. From the Spanish exportation of Aztec cacao, and the Dutch invention of the chemical process for making cocoa, on down to the capitalist empire of Hershey, PA, and the lifestyle marketing of Seattle's Starbucks, the modern mocha is a bittersweet concoction of imperialism, genocide, invention, and consumerism served with whipped cream on top.
”
”
Sarah Vowell
“
The joke was that President Bush only declared war when Starbucks was hit. You can mess with the U.N. all you want, but when you start interfering with the right to get caffeinated, someone has to pay.
”
”
Chris Kyle (American Sniper: The Autobiography of the Most Lethal Sniper in U.S. Military History)
“
My couch is coffee-colored. I can thank Starbucks and clumsiness for that.
”
”
Jarod Kintz (This Book is Not for Sale)
“
The whole purpose of places like Starbucks is for people with no decision-making ability whatsoever to make six decisions just to buy one cup of coffee. Short, tall, light, dark, caf, decaf, low-fat, non-fat, etc. So people who don't know what the hell they're doing or who on earth they are can, for only $2.95, get not just a cup of coffee but an absolutely defining sense of self: Tall. Decaf. Cappuccino." - Joe Fox
”
”
Nora Ephron
“
To begin with I thought we were driving around in circles until I realised that Herr Starbuck owned dozens of coffee houses.
”
”
Timur Vermes (Look Who's Back)
“
In the world of Big Macks Starbucks coffee and oversized SUVS it was business as usual snort and go
”
”
Saira Viola (Crack Apple And Pop!)
“
Life happens over coffee
”
”
Starbucks
“
Peanut: Too much starbucks coffee, coffee, coffee!
Jeff: You didn't have coffee before the show!
Peanut: I admit it was crack.
Jeff: You didn't do crack
Peanut: Then you did! It feels like one of us did!
Peanut: Don't you do crack?
Jeff: No! I'VE NEVER DONE CRACK!
Peanut: Alright. I admit Jeff does not abuse drugs. He's an alcoholic.
”
”
Jeff Dunham
“
We all, like Frodo, carry a Quest, a Task: our daily duties. They come to us, not from us. We are free only to accept or refuse our task- and, implicitly, our Taskmaster. None of us is a free creator or designer of his own life. "None of us lives to himself, and none of us dies to himself" (Rom 14:7). Either God, or fate, or meaningless chance has laid upon each of us a Task, a Quest, which we would not have chosen for ourselves. We are all Hobbits who love our Shire, or security, our creature comforts, whether these are pipeweed, mushrooms, five meals a day, and local gossip, or Starbucks coffees, recreational sex, and politics. But something, some authority not named in The Lord of the Rings (but named in the Silmarillion), has decreed that a Quest should interrupt this delightful Epicurean garden and send us on an odyssey. We are plucked out of our Hobbit holes and plunked down onto a Road.
”
”
Peter Kreeft (The Philosophy of Tolkien: The Worldview Behind The Lord of the Rings)
“
Starbucks is the smart coffee for dumb people. It’s the Christopher Nolan of coffee.
”
”
Charlie Kaufman (Antkind)
“
I drink coffee sometimes, but Starbucks’ coffee tastes like burnt ass,” I say.
“Actually, it tastes nothing like burnt ass, Anna.”
“And how would you know what burnt ass tastes like?”
He laughs. “That’s for me to know…and you to find out.”
I’m not sure I want to find out, but whatever.
”
”
Fanny Merkin (Fifty Shames of Earl Grey)
“
I like to go to Starbucks and watch the intellectuals. I observe them and their intellectualness. They in turn observe me drinking coffee and being a creeper.
”
”
Ryan Lilly (Write like no one is reading)
“
Do it because it's right, not because it's right for your resume.
”
”
Howard Behar (It's Not about the Coffee: Leadership Principles from a Life at Starbucks)
“
Is it any surprise that the current center of coffee culture, the city of Seattle, home to the Starbucks coffeehouse chain, is also where some of the world's largest software and Internet firms are based? Coffee's association with innovation, reason, and networking—plus a dash of revolutionary fervor—has a long pedigree.
”
”
Tom Standage (A History of the World in 6 Glasses)
“
For more than three decades, coffee has captured my imagination because it is a beverage about individuals as well as community. A Rwandan farmer. Eighty roast masters at six Starbucks plants on two continents. Thousands of baristas in 54 countries. Like a symphony, coffee's power rests in the hands of a few individuals who orchestrate its appeal. So much can go wrong during the journey from soil to cup that when everything goes right, it is nothing short of brilliant! After all, coffee doesn't lie. It can't. Every sip is proof of the artistry -- technical as well as human -- that went into its creation.
”
”
Howard Schultz (Onward: How Starbucks Fought for Its Life without Losing Its Soul)
“
Madison: I got you a Starbucks coffee. It's better than the crap I make. We can heat it up in the microwave.
Kimm: Don't drink coffee.
Madison: Really? I can't live without it.
Kimm: Water in the morning, juice in the afternoon, herbal tea at night.
Madison: Any alcohol in there somewhere?
Kimm: Alcohol slows me down. So do tobacco and sugar. I've found that a healthy body creates a healthy mind.
Madison: Wish I could be that disciplined. It's not easy.
Kimm: Nothing worth having is easy.
”
”
Jackie Collins (Lethal Seduction (Madison Castelli #1))
“
Caring about Starbucks monopolizing coffee culture is for people who don’t have more pressing problems.
”
”
Imogen Binnie (Nevada)
“
Whoever had opened that first Starbucks in Seattle should be shot.
”
”
Virna DePaul (Shades of Desire (SIG, #1))
“
When I go house hunting, I use a rather large gun. You should see me fish for the best tasting Starbucks coffee. Oh, and can I borrow your plunger?
”
”
Jarod Kintz (I love Blue Ribbon Coffee)
“
So when some refer to Starbucks' coffee as an affordable luxury, I think to myself, Maybe so. But more accurate, I like to think, is that the starbucks experience - personal connection- is an affordable necessity. We are all hungry for community.
”
”
Howard Schultz (Onward: How Starbucks Fought for Its Life without Losing Its Soul)
“
A year later we were in a coffee shop, the kind taking a last stand against Starbucks with its thrift-store chairs, vegan cookies, and over-promising teas with names like Serenity and Inner Peace. I was curled up with a stack of causes, trying to get in a few extra hours of work over the weekend, and Andrew sat with one hand gripping his mug, his nose in The New York Times; the two of us a parody of the yuppie couple of the new millennium. We sat silently that way, though there wasn't silence at all. On top of the typical coffee-shop sounds - the whir of an expresso machine, the click of the cash register, the bell above the door - Andrew was making his noises, an occasional snort at something he read in the paper, the jangle of his keys in his pocket, a sniffle since he was getting over a cold, a clearing of his throat. And as we sat there, all I could do was listen to those Andrew-specific noises, the rhythm of his breath, the in-out in-out, its low whistle. Snort. Jangle. Sniffle. Clear.
Hypnotized. I wanted to buy his soundtrack.
This must be what love is, I thought. Not wanting his noises to ever stop.
”
”
Julie Buxbaum (The Opposite of Love)
“
Why are we inspired by another person's courage? Maybe because it gives us the sweet and genuine surprise of discovering some trace, at least, of the same courage in ourselves.
”
”
Laurence Shames
“
Unfortunately, in many cases, the rule book goes way too far - it tries to tell people how to be instead of explaining what we're trying to do.. We need recipes, not rules.
”
”
Howard Behar (It's Not about the Coffee: Leadership Principles from a Life at Starbucks)
“
We’re not in the coffee business serving people,” Howard Behar, the former president of Starbucks, told me. “We’re in the people business serving coffee.
”
”
Charles Duhigg (The Power of Habit: Why We Do What We Do and How to Change)
“
No. Let’s just get back upstairs and—” “There’s a Starbucks.” “Ooh.” Charlie stepped past the doorway. “Coffee.
”
”
Shelly Laurenston (Hot and Badgered (Honey Badger Chronicles, #1))
“
When I feel sad, I try to think of someone else in the world who is suffering worse than me. Like someone in Seattle, who is hurting so bad financially that instead of a vente coffee at Starbucks every morning, they have to downsize to grande.
”
”
Jarod Kintz (This Book is Not for Sale)
“
Whenever I see someone carrying a cup of coffee from a Starbucks competitor, whether it’s an independent coffee shop or a fast-food chain, I take their decision not to come to Starbucks personally. I wonder what I, as Starbucks’ chairman and ceo, might have done to keep them away and what I might do to encourage them to come back or to try us for the first time.
”
”
Howard Schultz (Onward: How Starbucks Fought for Its Life without Losing Its Soul)
“
When you do drugs, you count like a chemist: The numbers are wild, the formulas are easy. Then, when you try to get clean, you start to count like a pharmacist: How many hours between doses? How much or how little do you need to maintain? Then, when you finally give it up completely, you count like Noah in his dinky, seafaring ark full of pairs of every animal in God's creation: You count days. You wait for the rain to stop, for the sky to clear, for life to ever seem normal again. And then eventually it does. Then you start to count how many cups of black coffee you need just to get through every day, how many cigarettes you smoke. You know the address of every Starbucks in a mile radius, which is easy because there so many, and you know the names of every restaurant where they allow you to smoke, which is easy because they are so few.
”
”
Elizabeth Wurtzel (More, Now, Again: A Memoir of Addiction)
“
In reality, the church has led the way in the art of enjoyment and pleasure. New Testament scholar Ben Witherington points out that it was the church, not Starbucks, that created coffee culture.4 Coffee was first invented by Ethiopian monks—the term cappuccino refers to the shade of brown used for the habits of the Capuchin monks of Italy. Coffee is born of extravagance, an extravagant God who formed an extravagant people, who formed a craft out of the pleasures of roasted beans and frothed milk.
”
”
Tish Harrison Warren (Liturgy of the Ordinary: Sacred Practices in Everyday Life)
“
New Rule: Gun-control people have to stop pressuring Starbucks to ban guns. I want my gun nuts overcaffeinated, twitchy, and accident-prone. That way, the problem will take care of itself. Plus, if just one gun nut kills just one pseudo-intellectual writing a screenplay-slash-graphic-novel on his iPad, natural selection is doing its job.
”
”
Bill Maher (The New New Rules: A Funny Look At How Everybody But Me Has Their Head Up Their Ass)
“
The church has a reputation for being antipleasure. Many characterize Christians in general the way H. L. Mencken wryly described Puritans: people with a “haunting fear that someone, somewhere might be happy.”3 In reality, the church has led the way in the art of enjoyment and pleasure. New Testament scholar Ben Witherington points out that it was the church, not Starbucks, that created coffee culture.4 Coffee was first invented by Ethiopian monks—the term cappuccino refers to the shade of brown used for the habits of the Capuchin monks of Italy. Coffee is born of extravagance, an extravagant God who formed an extravagant people, who formed a craft out of the pleasures of roasted beans and frothed milk.
”
”
Tish Harrison Warren (Liturgy of the Ordinary: Sacred Practices in Everyday Life)
“
A bathroom that doubles as an elevator would be a great place to open a coffee shop—but only if it’s a Starbucks.
”
”
Jarod Kintz (I love Blue Ribbon Coffee)
“
After we go through the Starbucks drive-thru and spend approximately two hundred dollars on four cups of coffee, we head to the studio.
”
”
Kim Holden (Gus (Bright Side, #2))
“
One cup contains Starbucks coffee, and one holds diarrhea. But which is which? Drink it, and the one that doesn’t make you vomit is the diarrhea.
”
”
Jarod Kintz (I love Blue Ribbon Coffee)
“
I'm a Starbucks coffee connoisseur. You know I'm an expert, because I can't distinguish between their java and muddy duck water.
”
”
Jarod Kintz (BearPaw Duck And Meme Farm presents: Two Ducks Brawling Is A Pre-Pillow Fight)
“
Starbucks coffee tastes like watery duck poop. I mean it probably does, because it’s not like I’ve ever drank something so gross. But I have tried duck poop.
”
”
Jarod Kintz (One Out of Ten Dentists Agree: This Book Helps Fight Gingivitis. Maybe Tomorrow I’ll Ask Nine More Dentists.: A BearPaw Duck And Meme Farm Production)
“
It’s one of the secrets to life that no one ever tells you. Joy cures everything.” I flared my nostrils. “Everything?” I challenged, pointing at the bandage over my stitches.” “Everything emotional,” Max clarified. “I don’t think you can cure emotions,” I said. But Max just nodded. “Joy is an antidote to fear. To anger. To boredom. To sorrow.” “But you can’t just decide to feel joyful.” “True. But you can decide to do something joyful.” I considered that. “You can hug somebody. Or crank up the radio. Or watch a funny movie. Or tickle somebody. Or lip-synch your favorite song. Or buy the person behind you at Starbucks a coffee. Or wear a flower hat to work.
”
”
Katherine Center (What You Wish For)
“
I wanted to sip my daily Starbucks coffee as I got to work early (no later than 11:00 am), have a late lunch (1:00-4:00), and work late (5:01) every day (except Thursdays and Fridays). I wanted a life so good even Scarface would want to scarf it up.
”
”
Jarod Kintz (Gosh, I probably shouldn't publish this.)
“
Wouldn’t you know it took out the Starbucks where we’d hung out during our prewar training? That’s low, hitting a coffee place. It could have been worse, I guess. It could have been a Dunkin’ Donuts. The joke was that President Bush only declared war when the Starbucks was hit. You can mess with the U.N. all you want, but when you start interfering with the right to get caffeinated, someone has to pay.
”
”
Chris Kyle (American Sniper: The Autobiography of the Most Lethal Sniper in U.S. Military History)
“
Let’s get a drink,” Circe suggested, pointing to the Starbucks. “Look, there’s a picture of a goddess on all their stuff. Maybe they’re pro-goddess.” “They’re probably just using us to sell their overpriced products,” Medea said. But since there was little else, they both bought coffees.
”
”
Carey Ravenstar Robin (Naked in the Garden of the Serpent)
“
Terrell stopped at Starbucks for a cup of coffee to go. As he was walking back to his car, he received a text message from his partner, Beth. Beth: Anything going on? Terrell: Getting coffee at Starbucks Beth: What’s the coffee of the day? Terrell: Caffè virgin Beth: Awkward Terrell: Damn autocorrect. I meant caffè vagina.
”
”
Mark Nolan (Dead Lawyers Don't Lie (Jake Wolfe, #1))
“
As an extreme example, Starbucks’ lightest roast (their Blonde Roast) is darker than anything most speciality companies will ever roast.
”
”
James Hoffmann (How to Make the Best Coffee at Home)
“
Starbucks has always been about so much more than coffee. But without great coffee, we have no reason to exist.
”
”
Howard Schultz (Onward: How Starbucks Fought for Its Life without Losing Its Soul)
“
The point of a coffee store was not just to teach customers about fine coffee but to show them how to enjoy it.
”
”
Howard Schultz (Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time)
“
He couldn't have made up this much detail on a person. Imaginary ladies can't order coffee at Starbucks, probably.
”
”
Erin Morgenstern (The Starless Sea)
“
In advertising, if you could get clients to laugh, they usually bought your ideas
”
”
Michael Gates Gill (How Starbucks Saved My Life: A Son of Privilege Learns to Live Like Everyone Else)
“
Where else but a coffee-house could you pay a couple dollars for a drink, then fritter away four hours splayed across a couch, reading a book?
”
”
Taylor Clark (Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture)
“
Met a girl at Starbucks who ordered a coffee and didn't Instagram it. The alien invasion has started, I guess.
”
”
Nitya Prakash
“
What has he in his hand there?" cried Starbuck, pointing to something wavingly held by the German. "Impossible!—a lamp-feeder!"
"Not that," said Stubb, "no, no, it's a coffee-pot, Mr. Starbuck; he's coming off to make us our coffee, is the Yarman; don't you see that big tin can there alongside of him?—that's his boiling water. Oh! he's all right, is the Yarman.
”
”
Herman Melville (Moby-Dick or, The Whale)
“
I’d like to build a boat out of those little wooden planks that Starbucks provides to stir your coffee. The boat will be dedicated to our love, and it will take a lifetime to complete.
”
”
Jarod Kintz (The Titanic would never have sunk if it were made out of a sink.)
“
if there’s one thing other than traffic in Seattle, it’s coffee. You can’t swing a dead squirrel without hitting a Starbucks, or failing that particular evil empire, an indie establishment.
”
”
Cherie Priest (Bloodshot (Cheshire Red Reports, #1))
“
Is that code for sex or are we really having coffee?" Peter laughs and feigns shock, putting his hand over his chest. "My God! Is that why all those women at Starbucks keep trying to have coffee with me?
”
”
H.M. Ward (Damaged (Damaged, #1))
“
Edith sips her wine casually. “Since now. You’re a good teacher and five bucks is nothing. I spend that much on a damn cup of coffee down at Starbusk.” “You mean Starbucks,” I correct. “’S what I said, Starbusk.
”
”
R.S. Grey (Arrogant Devil)
“
Miliony lidí letos získají řidičský průkaz poté, co cvičnými jízdami strávili méně než osmnáct hodin. Než baristovi ve Starbucks svěří klíčky od přístroje na espresso, musí podstoupit školení trvající čtyřiadvacet hodin.
”
”
Ben Collins
“
What has he in his hand there?" cried Starbuck, pointing to something wavingly held by the German. "Impossible!—a lamp-feeder!" "Not that," said Stubb, "no, no, it's a coffee-pot, Mr. Starbuck; he's coming off to make us our coffee, is the Yarman; don't you see that big tin can there alongside of him?—that's his boiling water. Oh! he's all right, is the Yarman." "Go along with you," cried Flask, "it's a lamp-feeder and an oil-can. He's out of oil, and has come a-begging.
”
”
Herman Melville (Moby Dick: or, the White Whale)
“
[Therapist and friend, with a voice like Raul Julia during his Gomez Adam’s days] Rudy studied my face, “I have a two o’clock open on Tuesday.”
I sighed, “Yeah, ok. Tuesday at two.”
He nodded, pleased. “Bring Starbucks.”
“Sure, what do you want?”
“My usual. Iced half-caf ristretto quad grade two-pump raspberry two percent no whip light ice with caramel drizzle three-and-a-half-pump white mocha.”
“Is any of that actually coffee?”
“More or less.”
“And you think I’m damaged …
”
”
Jonathan Maberry (Patient Zero (Joe Ledger, #1))
“
People disappear every day. The man standing in line at Starbucks, buying his last cup of coffee before he gets in his car and drives into a new life, leaving behind family who will always wonder what happened. Or the woman sitting in the lat row of a Greyhound bus, staring out the window as the wind blows strands of hair across her face, wiping away a history to heavy to carry. You might be shoulder to shoulder with someone living their last moments as themselves and never know it.
”
”
Julie Clark (The Last Flight)
“
Let’s think about the fake sense of urgency that pervades the left-liberal humanitarian discourse on violence: in it, abstraction and graphic (pseudo)concreteness coexist in the staging of the scene of violence-against women, blacks, the homeless, gays . . . “A woman is rpaed every six seconds in this country” and “In the time it takes you to read this paragraph, ten children will die of hunger” are just two examples. Underlying all this is a hypocritical sentiment of moral outrage. Just this kind of pseudo-urgency was exploited by Starbucks a couple of years ago when, at store entrances, posters greeting costumers pointed out that a portion of the chain’s profits went into health-care for the children of Guatemala, the source of their coffee, the inference being that with every cup you drink, you save a child’s life.
There is a fundamental anti-theoretical edge to these urgent injunctions. There is no time to reflect: we have to act now. Through this fake sense of urgency, the post-industrial rich, living in their secluded virtual world, not only do not deny or ignore the harsh reality outside the area-they actively refer to it all the time. As Bill Gates recently put it: “What do the computers matter when millions are still unnecessarily dying of dysentery?”
Against this fake urgency, we might want to place Marx’s wonderful letter to Engels of 1870, when, for a brief moment, it seemed that a European revolution was again at the gates. Marx’s letter conveys his sheer panic: can’t the revolution wait for a couple of years? He hasn’t yet finished his ‘Capital’.
”
”
Slavoj Žižek (Violence: Six Sideways Reflections)
“
We’ve started asking partners to use their intellect and creativity, rather than telling them ‘take the coffee out of the box, put the cup here, follow this rule,’ ” said Kris Engskov, a vice president at Starbucks. “People want to be in control of their lives.” Turnover has gone down. Customer satisfaction is up.
”
”
Charles Duhigg (The Power Of Habit: Why We Do What We Do In Life And Business)
“
The original Starbucks began in Pike Place Market (see p. 897) as a plain-Jane hole-in-the-wall coffee shop but, having awakened a coffee revolution, has been opening everywhere else since—there are now more than 10,000 Starbucks retail operations on the planet—and counting. Still in business, that first location attracts Starbucks pilgrims from all over the world.
”
”
Patricia Schultz (1,000 Places to See in the United States & Canada Before You Die)
“
Pretty quickly, I stopped seeing the company as an engine of community. Instead, I saw it as a mythmaker offering only an illusion of belonging and meeting its customers' desire for connections in form, maybe, but surely not in substance. Once I came to this conclusion, I started to dig deeper into the company's other promises--great working conditions, musical discovery, fair treatment of farmer, and concern for the environment. Every time I went excavating, the stories turned out to be more complex, more heavily edited, and more ambiguous than I had first thought. Each time, it became clear that Starbucks fulfilled its many promises only in the thinnest, most transitory of ways and that people's desires went largely unfulfilled.
”
”
Bryant Simon (Everything but the Coffee: Learning about America from Starbucks)
“
at Dunkin’ Donuts, how did we move our anchor to Starbucks? This is where it gets really interesting. When Howard Shultz created Starbucks, he was as intuitive a businessman as Salvador Assael. He worked diligently to separate Starbucks from other coffee shops, not through price but through ambience. Accordingly, he designed Starbucks from the very beginning to feel like a continental coffeehouse. The early shops were fragrant with the smell of roasted beans (and better-quality roasted beans than those at Dunkin’ Donuts). They sold fancy French coffee presses. The showcases presented alluring snacks—almond croissants, biscotti, raspberry custard pastries, and others. Whereas Dunkin’ Donuts had small, medium, and large coffees, Starbucks offered Short, Tall, Grande, and Venti, as well as drinks with high-pedigree names like Caffè Americano, Caffè Misto, Macchiato, and Frappuccino. Starbucks did everything in its power, in other words, to make the experience feel different—so different that we would not use the prices at Dunkin’ Donuts as an anchor, but instead would be open to the new anchor that Starbucks was preparing for us. And that, to a great extent, is how Starbucks succeeded. GEORGE, DRAZEN, AND I were so excited with the experiments on coherent arbitrariness that we decided to push the idea one step farther. This time, we had a different twist to explore. Do you remember the famous episode in The Adventures of Tom Sawyer, the one in which Tom turned the whitewashing of Aunt Polly’s fence into an exercise in manipulating his friends? As I’m sure you recall, Tom applied the paint with gusto, pretending to enjoy the job. “Do you call this work?” Tom told his friends. “Does a boy get a chance to whitewash a fence every day?” Armed with this new “information,” his friends discovered the joys of whitewashing a fence. Before long, Tom’s friends were not only paying him for the privilege, but deriving real pleasure from the task—a win-win outcome if there ever was one. From our perspective, Tom transformed a negative experience to a positive one—he transformed a situation in which compensation was required to one in which people (Tom’s friends) would pay to get in on the fun. Could we do the same? We
”
”
Dan Ariely (Predictably Irrational: The Hidden Forces That Shape Our Decisions)
“
Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock the dominant player into second place tomorrow. I keep pushing to make sure that Starbucks thinks of the Next Big Thing before it has even crossed anybody else’s mind. In fact, Don Valencia is working on it even as I’m writing this book.
”
”
Howard Schultz (Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time)
“
Joy is an antidote to fear. To anger. To boredom. To sorrow.” “But you can’t just decide to feel joyful.” “True. But you can decide to do something joyful.” I considered that. “You can hug somebody. Or crank up the radio. Or watch a funny movie. Or tickle somebody. Or lip-synch your favorite song. Or buy the person behind you at Starbucks a coffee. Or wear a flower hat to work.
”
”
Katherine Center (What You Wish For)
“
Thirty minutes later, Dan is sipping his double something or other frappe latte. His order nearly made me cross my eyes trying to keep up with all the extra stuff he added. I still don’t get what everyone sees in all those overpriced flavored coffees. Don’t get me wrong—I love my caramel macchiato from Starbucks, but even I can’t see paying five dollars every couple of hours for coffee. You’d spend an entire paycheck in
”
”
Apryl Baker (The Ghost Files (The Ghost Files, #1))
“
Her name was Rebecca. Or at least that’s what her nametag said. She was making my coffee at Starbucks as I admired how her green Starbucks apron matched her bright green eyes. She had hair the color of coffee with a hint of cream in it. I was trying to act casual and not make it seem like I came in here only to see her. The truth is, I hate coffee. That’s not entirely true. I do like a hint of coffee in my cup of sugar.
”
”
Jarod Kintz (Gosh, I probably shouldn't publish this.)
“
The age-old trick of transfer pricing
Taking advantage of the fact that they operate in countries with different tax rates, TNCs [transnational corporations] have their subsidiaries over-charge or under-charge each other – sometimes grossly – so that profits are highest in those subsidiaries operating in countries with the lowest corporate tax rates. In this way, their global post-tax profit is maximized.
A 2005 report by Christian Aid, the development charity, documents cases of under-priced exports like TV antennas from China at $0.40 apiece, rocket launchers from Bolivia at $40 and US bulldozers at $528 and over-priced imports such as German hacksaw blades at $5,485 each, Japanese tweezers at $4,896 and French wrenches at $1,089. The Starbucks and Google cases were different from those examples only in that they mainly involved ‘intangible assets’, such as brand licensing fees, patent royalties, interest charges on loans and in-house consultancy (e.g., coffee quality testing, store design), but the principle involved was the same.
When TNCs evade taxes through transfer pricing, they use but do not pay for the collective productive inputs financed by tax revenue, such as infrastructure, education and R&D. This means that the host economy is effectively subsidizing TNCs.
”
”
Ha-Joon Chang (Economics: The User's Guide)
“
Starbucks’s truly beautiful idea was the simple realization that Americans wanted to spend more money for a cup of coffee, that they’d feel much better about themselves if they spent five dollars for a cup of joe rather than buy that cheap drip stuff that shows such as Friends suggested only fat white trash in housecoats (or people who actually worked for a living) drank anymore—in their trailer parks or meth labs or wherever such people huddled for comfort.
”
”
Anthony Bourdain (Medium Raw: A Bloody Valentine to the World of Food and the People Who Cook)
“
TO TOP THINGS OFF, THE IRAQIS HAD SENT SOME SCUDS OVER just before the war started. Most had been taken care of by Patriot missiles, but one got through. Wouldn’t you know it took out the Starbucks where we’d hung out during our prewar training? That’s low, hitting a coffee place. It could have been worse, I guess. It could have been a Dunkin’ Donuts. The joke was that President Bush only declared war when the Starbucks was hit. You can mess with the U.N. all you want, but when you start interfering with the right to get caffeinated, someone has to pay.
”
”
Chris Kyle (American Sniper)
“
About the Wi-Fi. Are you blind? Can you read, at all?” He points to a notice in the corner of the coffee shop, which is all about the Starbucks Wi-Fi code. Then he focuses on my dark glasses. “Are you blind? Or just subnormal?” “I’m not blind,” I say, my voice trembling. “I was just asking. Sorry to bother you.” “Fucking moron,” he mutters as he starts tapping again. Tears are welling in my eyes, and as I back away, my legs are wobbly. But my chin is high. I’m determined I’m not going to dissolve. As I get back to the table, I force a kind of rictus grin onto my face. “I did it!
”
”
Sophie Kinsella (Finding Audrey)
“
Musk burst in carrying a sink and laughing. It was one of those visual puns that amuses him. “Let that sink in!” he exclaimed. “Let’s party on!” Agrawal and Segal smiled. Musk seemed amazed as he wandered around Twitter’s headquarters, which was in a ten-story Art Deco former merchandise mart built in 1937. It had been renovated in a tech-hip style with coffee bars, yoga studio, fitness room, and game arcades. The cavernous ninth-floor café, with a patio overlooking San Francisco’s City Hall, served free meals ranging from artisanal hamburgers to vegan salads. The signs on the restrooms said, “Gender diversity is welcome here,” and as Musk poked through cabinets filled with stashes of Twitter-branded merchandise, he found T-shirts emblazoned with the words “Stay woke,” which he waved around as an example of the mindset that he believed had infected the company. In the second-floor conference facilities, which Musk commandeered as his base camp, there were long wooden tables filled with earthy snacks and five types of water, including bottles from Norway and cans of Liquid Death. “I drink tap water,” Musk said when offered one. It was an ominous opening scene. One could smell a culture clash brewing, as if a hardscrabble cowboy had walked into a Starbucks.
”
”
Walter Isaacson (Elon Musk)
“
Then I descend a flight of stairs and step outside into an already-muggy August morning. Not until I’m at the corner do I realize I left my travel mug on the kitchen counter. I decide to treat myself to an iced latte instead of going back to the apartment. These days, I spend as little time there as possible. Because numbers never lie. And two plus one equals … too many. I pull open the heavy glass door to Starbucks, noticing it’s packed. Not surprising: Seventy-eight percent of American adults drink coffee every day, with slightly more women than men consuming it regularly. And New York is the fourth-most coffee-crazed city in the country. I
”
”
Greer Hendricks (You Are Not Alone)
“
The Boston marathon bombings, which took place on April 15, 2013, resulted in injuries to 264 people and the deaths of 3 people. In the ensuing police chase, one of the perpetrators, Tamerian Tsarnaev, was shot several times and run over by his own brother Dzhokhar. When the dust finally settled, the Boston funeral home that had volunteered to care for Tamerian’s body required a round the clock police guard. However, no cemetery in New England would accept the body. Weeks later, in desperation, the Boston police department appealed to the public to help them find a cemetery. In rural Virginia, Martha Mullen, sipping coffee at Starbucks, heard that appeal and said to herself, “Somebody needs to do something about that.” She decided to be that somebody. Through her efforts, Tsarnaev’s body finally found a burial place at the end of a long, quiet gravel road off Sadie Lane in Doswell, Virginia. Needless to say, when this was discovered by the local community, all sorts of controversy arose. The people of her county were upset, and the family members of others buried in that cemetery rose up in anger. Reached by reporters from the AP by phone, she was asked what her response was to all of the hubbub. Her explanation was simple. Martha calmly said, “Jesus said love your enemies.” He did say precisely that, and that revolutionary call echoed through two millennia of time to minister to a dead Muslim’s grieving family in Boston. Is it ministering to anybody around you?
”
”
Tom Brennan (The Greatest Sermon Ever Preached)
“
Just as I was about to reach the junction where I cross to catch the bus, I stopped dead, my eye drawn to a sly movement, a measured dash of brownish red. I breathed in, the morning air cold in my lungs. Under the orange glow of a streetlight, a fox was drinking a cup of coffee. He wasn’t holding it in his paws—as has been clearly established, I’m not insane—but, rather, had dipped his head to the ground and was lapping from a Starbucks cup. The fox sensed me watching, looked up and stared assertively into my eyes. “What of it?” he seemed to be saying. “A morning cup of coffee, big deal!” He went back to his beverage. Perhaps he’d had a particularly late night out by the bins, was finding it hard to get going on this cold, dark morning. I laughed out loud and walked on.
”
”
Gail Honeyman (Eleanor Oliphant Is Completely Fine)
“
I’m picking you up for lunch because I want to go over with you what will happen on the tour.”
Do I get a choice?
“Shouldn’t that be your assistant’s job to talk to me about that stuff?” I question.
“Well if I wanted my assistant to have lunch with you then yeah it would be, but I don’t, so you’re getting me – okay?”
“What if I already have plans?”
“Do you?”
“Yes?”
Silence.
“With?”
Do I detect a hint of jealously there, Jake?
“Starbucks. I meet him every day at one for a coffee and blueberry muffin.”
I hear him exhale down the line.
“Would you consider ditching him for me?” His voice has gone all seductive and flirty again.
“I don’t know … it’s a pretty serious thing me and Starbucks have going on.”
“I’ll make it worth your while.”
“Go on?”
“I’m talking cake, Tru, lots and lots of cake…”
“Starbucks who?” I giggle
”
”
Samantha Towle (The Mighty Storm (The Storm, #1))
“
Manhattan Prep started out as one lone tutor in a Starbucks coffee shop. Less than ten years later, it was a leading national education and publishing business that employed over one hundred people and was acquired by a public company for millions of dollars. How did that happen? We delivered a service that customers liked more than what was otherwise available. They sought us out and rewarded us with their business. We hired more people, grew, and kept improving. This process—a new company filling a need and flourishing as a result—is an example of value creation. It’s the fuel of economic growth, and what our country has been seeking a formula for. It’s the process that leads to new businesses and jobs. Value creation has a polar opposite: rent-seeking. In the 1980s, economists began noticing that countries with ample natural resources experienced lower economic growth rates than others. From 1965 to 1998 in the OPEC (oil-producing) countries, gross domestic product per capita decreased on average by 1.3 percent, while in the rest of the developed world, per capita growth increased by 2.2 percent (for an overall difference of 3.5 percent). This was a surprise—if you had lots of oil in the ground, wouldn’t that give you more wealth to invest and thus spur more rapid growth? Economists cited a number of factors to explain this “resource curse,” including internal and external conflict, corruption, lower monitoring of government, lack of diversification, and being subject to higher price volatility. One other possible explanation on offer was that a country’s smart people will wind up going to work in whatever industry is throwing off money (like the oil industry in Saudi Arabia). Thus fewer talented people are innovating in other industries, dragging down the growth rate over time. This makes sense—it’s a lot easier for a gifted Saudi to plug into the Ministry of Petroleum and Mineral Resources and extract economic value than to come up with a new business or industry. Does this sort of thing happen in the United States? Yes, you can make money through rent-seeking as opposed to value or wealth creation.
”
”
Andrew Yang (Smart People Should Build Things: How to Restore Our Culture of Achievement, Build a Path for Entrepreneurs, and Create New Jobs in America)
“
Social networks including Facebook, Twitter and Pinterest took a step closer to offering ecommerce on their own platforms this week, as the battle to win over retailers hots up. Facebook announced on Thursday it is trialling a “buy” button to allow people to purchase a product without ever leaving the social network’s app. The initial test, with a handful of small and medium-sized businesses in the US, could lead to more ecommerce companies buying adverts on the network. It could also allow Facebook to compile payment information and encourage people to make more transactions via the platform as it would save them typing in card numbers on smartphones. But the social network said no credit or debit card details will be shared with other advertisers. Twitter acquired CardSpring, a payments infrastructure company, this week for an undisclosed price as part of plans to feature more ecommerce around live events or, as it puts it, “in-the-moment commerce experiences”. CardSpring connects payment details with loyalty cards and coupons for transactions online and in stores. The home of the 140-character message hired Nathan Hubbard, former chief executive of Ticketmaster, last year to work on creating an ecommerce product. It has since worked with Amazon, to allow people to add things to their online basket by tweeting, and with Starbucks to encourage people to tweet to buy a coffee for a friend.
”
”
Anonymous
“
You've had hot coffee before, and in the hands of a skilled maker, coffee can be amazing. But the fact is that coffee is one of the hardest things to get right in the world. Even with great beans and a great roast and great equipment, a little too much heat, the wrong grind, or letting things go on too long will produce a cup of bitterness. Coffee's full of different acids, and depending on the grind, temperature, roast, and method, you can "overextract" the acids from the beans, or overheat them and oxidize them, producing that awful taste you get at donut shops and Starbucks. But there is Another Way. If you make coffee in cold water, you only extract the sweetest acids, the highly volatile flavors that hint at chocolate and caramel, the ones that boil away or turn to sourness under imperfect circumstances. Brewing coffee in cold water sounds weird, but in fact, it's just about the easiest way to make a cup (or a jar) of coffee. Just grind coffee -- keep it coarse, with grains about the size of sea salt -- and combine it with twice as much water in an airtight jar. Give it a hard shake and stick it somewhere cool overnight (I used a cooler bag loaded with ice from ice camp and wrapped the whole thing in bubble wrap for insulation). In the morning, strain it through a colander and a paper coffee filter. What you've got now is coffee concentrate, which you can dilute with cold water to taste -- I go about half and half. If you're feeling fancy, serve it over ice.
”
”
Anonymous
“
But come on—tell me the proposal story, anyway.”
She raised an eyebrow. “Really?”
“Really. Just keep in mind that I’m a guy, which means I’m genetically predisposed to think that whatever mushy romantic tale you’re about to tell me is highly cheesy.”
Rylann laughed. “I’ll keep it simple, then.” She rested her drink on the table. “Well, you already heard how Kyle picked me up at the courthouse after my trial. He said he wanted to surprise me with a vacation because I’d been working so hard, but that we needed to drive to Champaign first to meet with his former mentor, the head of the U of I Department of Computer Sciences, to discuss some project Kyle was working on for a client.” She held up a sparkly hand, nearly blinding Cade and probably half of the other Starbucks patrons. “In hindsight, yes, that sounds a little fishy, but what do I know about all this network security stuff? He had his laptop out, there was some talk about malicious payloads and Trojan horse attacks—it all sounded legitimate enough at the time.”
“Remind me, while I’m acting U.S. attorney, not to assign you to any cybercrime cases.”
“Anyhow. . . we get to Champaign, which as it so happens, is where Kyle and I first met ten years ago. And the limo turns onto the street where I used to live while in law school, and Kyle asks the driver to pull over because he wants to see the place for old time’s sake. So we get out of the limo, and he’s making this big speech about the night we met and how he walked me home on the very sidewalk we were standing on—I’ll fast-forward here in light of your aversion to the mushy stuff—and I’m laughing to myself because, well, we’re standing on the wrong side of the street. So naturally, I point that out, and he tells me that nope, I’m wrong, because he remembers everything about that night, so to prove my point I walk across the street to show him and”—she paused here— “and I see a jewelry box, sitting on the sidewalk, in the exact spot where we had our first kiss. Then I turn around and see Kyle down on one knee.”
She waved her hand, her eyes a little misty. “So there you go. The whole mushy, cheesy tale. Gag away.”
Cade picked up his coffee cup and took a sip. “That was actually pretty smooth.”
Rylann grinned. “I know. Former cyber-menace to society or not, that man is a keeper
”
”
Julie James (Love Irresistibly (FBI/US Attorney, #4))
“
It’s so nice here, though,” he said. “You couldn’t rule the world from here?” They each took a moment to look around, and each concurred that this was true. The air was squeaky-clean, the vibe was hip and electric, the mountains sprang up unexpectedly in the background with peaks dusted in snow. No one was in too much of a rush, but no one meandered either, and everyone seemed placid and accepting and, well, pleasant. You could just tell by the way people stood at the corner and waited for the orange hand to turn white and said “excuse me” when they stepped around you to peer at the coffee menu at Starbucks.
”
”
Allison Winn Scotch (Cleo McDougal Regrets Nothing)
“
You can hug somebody. Or crank up the radio. Or watch a funny movie. Or tickle somebody. Or lip-synch your favorite song. Or buy the person behind you at Starbucks a coffee. Or wear a flower hat to work.
”
”
Katherine Center (What You Wish For)
“
В своей знаменитой книге
«Шесть шляп мышления» Эдвард де Боно называет шляпами различные позиции участников дискуссии, которые он стремится рассматривать как равноправные и без предвзятых оценок. Белая шляпа соответствует нейтральному и объективному мышлению, зеленая - плодотворному и творческому, черная предназначена для скептика-критикана («адвоката дьявола») и т.д. Символические шляпы выступают у де Боно как инструмент, помогающий организовать откровенный и конструктивный диалог.
Но у каждого человека есть только одна своя шляпа - та, в которой он чувствует себя в ладу с самим собой и действительно является тем, кем кажется. Такая шляпа помогает нам обрести и сохранить верность себе; ее значение для моей жизни было огромным, и она оказала мощнейшее воздействие на окружавших меня людей. Единственная шляпа означает честность, ясное миропонимание, энтузиазм, реальную заинтересованность в работе и ощущение полноты жизни.
”
”
Говард Бехар (It's Not about the Coffee: Leadership Principles from a Life at Starbucks)
“
Необходимо постоянно следить, чтобы работа компании и отдельных руководителей отвечала этой цели. Как? Мы всякий раз спрашиваем себя, соответствует ли то, что мы предпринимаем, нашим целям, живем ли мы в соответствии с тем, кто мы есть и кем хотим быть. Таким же образом должна действовать любая организация.
”
”
Говард Бехар (It's Not about the Coffee: Leadership Principles from a Life at Starbucks)
“
Хотя такова принятая в бизнесе терминология, люди - не активы. Активами владеют, а людьми нет. Активы - это здания, грузовики, кабели и трубопроводы, короче говоря, вещи. Автомат через каждые столько-то секунд или минут выплевывает очередное изделие; вы щелкаете выключателем, и загорается свет. Активы, при условии, что они исправны, всегда дают нам в точности то, чего мы ожидаем. Люди - нет. Они никогда не бывают вполне предсказуемыми, они способны удивлять, и эта способность заложена в самой природе человека. Нередко мы сами себе удивляемся.
”
”
Говард Бехар (It's Not about the Coffee: Leadership Principles from a Life at Starbucks)
“
Лучше всего вы чувствуете себя тогда, когда вас побуждают полностью использовать свои способности. Работа при этом приносит намного больше радости, и ваша радость передается остальным. Выигрывают все.
”
”
Говард Бехар (It's Not about the Coffee: Leadership Principles from a Life at Starbucks)
“
Иногда лидер должен проявлять к окружающим больше внимания, чем может получить от них. Достигнуты ли результаты, высок ли моральный дух, не нанесена ли кому-то обида - обо всем этом мы как руководители и члены команд должны заботиться бескорыстно, не ожидая наград.
”
”
Говард Бехар (It's Not about the Coffee: Leadership Principles from a Life at Starbucks)
“
Я всегда старался жить и руководить в том духе, который выражен в китайской пословице: «Рассчитываешь на год вперед - сей пшеницу. Рассчитываешь на десять лет вперед - сажай деревья. Рассчитываешь на сто лет вперед - воспитывай людей».
”
”
Говард Бехар (It's Not about the Coffee: Leadership Principles from a Life at Starbucks)
“
Какие бы трудности не вставали у вас на пути, компания платит вам за то, чтобы вы знали, как с ними справиться. Если не знаете, вам все равно платят за то, чтобы вы это знали, - так что придется узнать.
”
”
Говард Бехар (It's Not about the Coffee: Leadership Principles from a Life at Starbucks)
“
From my bag, I took out a Moleskine notebook and a pen that I always carried for essay ideas and made notes on the setting. The clothes and attitudes of the passersby, the kind of shops that populated the hallways, the cakes in the case, so different from what I'd see at Starbucks in the US- these heavier slices, richer and smaller, along with an array of little tarts.
I sketched them, finding my lines ragged and unsure at first. Then as I let go a bit, the contours took on more confidence. My pen made the wavy line of a tartlet, the voluptuous rounds of a danish.
The barista, a leggy girl with wispy black hair, came from behind the counter to wipe down tables, and I asked, "Which one of those cakes is your favorite?"
"Carrot," she said without hesitation. "Do you want to try one?"
If I ate cake every time I sat down for coffee, I'd be as big as a castle by the time I went back to skinny San Francisco. "No, thanks. I was just admiring them. What's that one?"
"Apple cake." She brushed hair off her face. "That one is a brandenburg, and that's raspberry oat.
”
”
Barbara O'Neal (The Art of Inheriting Secrets)
“
We would even make the point one step further: a great product without marketing can’t hold a candle to a good one with great marketing. Does Starbucks really have the best coffee? Is Red Bull really the best energy drink? Is Apple really the best at innovation? Now think about the brands you know and love. Food, leisure, automotive, sports, business technology, whatever. Are they amazing products that you admire and use? How did you learn about them? What drew you to them? Build a great product and share your vision of what it can be with the world. Then use marketing to create a connection between your customer (and audiences) and your organization so that people can find, interact with, and buy your amazing product.
”
”
Jill Soley (Beyond Product: How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business)
“
This ability to access the overall concept of the word we’re blanking on is what sometimes causes us to come out with ludicrously long-winded synonyms, out of sheer desperation. Case in point, I once blanked on the word pen, and called it an ‘ink pencil’. Case in another point, a friend of mine once referred to Starbucks as ‘the coffee pub’.
”
”
Paul Anthony Jones (Why Is This a Question?: Everything About the Origins and Oddities of Language You Never Thought to Ask)
“
Once you’ve answered this question for yourself, replace a quick response with one that takes the time to describe the process you identified, points out the current step, and emphasizes the step that comes next. I call this the process-centric approach to e-mail, and it’s designed to minimize both the number of e-mails you receive and the amount of mental clutter they generate. To better explain this process and why it works consider the following process-centric responses to the sample e-mails from earlier: Process-Centric Response to E-mail #1: “I’d love to grab coffee. Let’s meet at the Starbucks on campus. Below I listed two days next week when I’m free. For each day, I listed three times. If any of those day and time combinations work for you, let me know. I’ll consider your reply confirmation for the meeting. If none of those date and time combinations work, give me a call at the number below and we’ll hash out a time that works. Looking forward to it.” Process-Centric Response to E-mail #2: “I agree that we should return to this problem. Here’s what I suggest… “Sometime in the next week e-mail me everything you remember about our discussion on the problem. Once I receive that message, I’ll start a shared directory for the project and add to it a document that summarizes what you sent me, combined with my own memory of our past discussion. In the document, I’ll highlight the two or three most promising next steps. “We can then take a crack at those next steps for a few weeks and check back in. I suggest we schedule a phone call for a month from now for this purpose. Below I listed some dates and times when I’m available for a call. When you respond with your notes, indicate the date and time combination that works best for you and we’ll consider that reply confirmation for the call. I look forward to digging into this problem.” Process-Centric
”
”
Cal Newport (Deep Work: Rules for Focused Success in a Distracted World)
“
What would you drive? Where would you live and take vacations? What passions—art, writing, charity—would you pursue? What schools would your children attend? Would debt be a noose around your neck? How fast would you become a millionaire? Four months or forty years? Would you be cursing Sunday night and rejoicing Friday afternoon? Would grabbing a $6 coffee at Starbucks be an issue?
”
”
M.J. DeMarco (The Millionaire Fastlane)
“
I hate … and I will wreak that hate upon him”; and in Ahab’s mismatched confrontation with his decent but weak first mate, Mr. Starbuck (now of coffee-bar fame), there seemed a prescient anticipation of Yeats’s twentieth-century lament that “the best lack all conviction, while the worst / Are full of passionate intensity.” Like those horrific charismatics—the Generalissimo, the Führer, and Il Duce—Ahab had his private squad of secret police, five “dusky phantoms” chosen for their proficient delight in killing, whom he keeps hidden and hungry, as if they are a pack of carnivores left to starve in their cage. Once released, they leap to the chase whenever he spies a breeching whale that might be the one he is looking for. By the early 1950s, the Trinidadian writer C. L. R. James could describe Moby-Dick as “the biography of the last days of Adolf Hitler.
”
”
Andrew Delbanco (Melville: His World and Work)
“
I was in charge of decisions and marketing, and Sean was in charge of research and operations. When we were trying to identify our target customer, he spent a ton of time putting together spreadsheets comparing all the different markets we should consider. When he showed them to me and asked me what I thought, I replied, “Yoga.” Huh? “We could easily do multiple products serving people who do yoga,” I told him. “It’s an emerging trend. And I know a ton of those people; I can ask them what they want. Let’s start a yoga business.” Sean’s initial response was, “That’s not a quantitative analysis, Ryan!” I’ve never been one to overthink things—most people spend way too much time in the research period. I make decisions fast and adjust later. With our target customer identified, we made a list of possible products and chose our gateway product—a yoga mat. With that, we began the process of product development. We looked up the top-selling yoga mats on Amazon and read through the reviews; we asked questions on Facebook groups, subreddits, and Instagram influencer accounts. It didn’t take long before we had an idea of the main pain points we needed to address with our first product. I remembered Don’s advice and began looking for people to make the product. With a quick scroll and a click, we could choose between a wholesaler in China, a private label supplier out of India, or a contract manufacturer in Vietnam. For about fifty bucks, we were able to order a set of yoga mat samples that had the exact features we were looking for. It was that easy. Samples in hand, we needed to refine our product idea to make sure we were really hitting the pain points we’d identified. At that time, I’d done yoga maybe two or three times in my life, and I wasn’t nearly the right demographic for our mats anyway. That forced me to ask questions. We were targeting yoga-loving millennials, so I went where they often congregate: Starbucks. There, I did the kind of tough field work that really makes an entrepreneur sweat: asking young women questions over coffee. “Which yoga mat do you prefer? Why?” “What makes the difference between a bad yoga mat and a good one?” “What’s wrong with your current yoga mat?” “What do you think of this one? And what about this one?” Next, I headed over to local yoga studios to see how our samples stacked up against the strenuous demands of a yoga class. A few classes later, Sean and I had everything we needed to narrow down our product development. Armed with all our data, we went back to the manufacturers. From a couple yoga-clueless guys, we’d become knowledgeable enough to know not just what a good yoga mat looked like, but how it had to feel and perform. We knew what we needed our yoga mat to do. Now we just had to find the manufacturer to supply it.
”
”
Ryan Daniel Moran (12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur)
“
the chairman of Starbucks, Howard Schultz, was saying that his company was spending more money on insurance for its employees than it was spending on coffee.
”
”
John Robbins (The Food Revolution: How Your Diet Can Help Save Your Life and Our World, 10th Anniversary Edition)
“
So when I was in college, I used to work at Starbucks, right? And when I’d get a rude customer, I’d make their drink extra good. Like, I’d use cold-pressed coffee in their Frappuccino instead of the coffee concentrate, that kind of thing? And I wouldn’t tell them what I did so they could never re-create it. That way for the rest of their life their drink would never be as good again and they’d always be chasing that one time and they’d never enjoy it the way they did that day.
”
”
Abby Jimenez (Yours Truly (Part of Your World, #2))
“
Bean There Done That, a new coffee joint hoping to give Starbucks a run for its money,
”
”
Helen Hardt (Follow Me Darkly (Follow Me, #1))
“
After I’d eaten I found a Starbucks and got a Double Super Reverse Mega Ultra Extra Wonder Something-or-Other that tasted surprisingly like coffee. I took it to a table in a quiet corner, sat, and called Brian.
”
”
Jeff Lindsay (Dexter Is Dead (Dexter, #8))