“
My point is that love is the most powerful motivator in the world. It spurs mortals to greatness. Their noblest, bravest acts are done for love.
”
”
Rick Riordan (The Lost Hero (The Heroes of Olympus, #1))
“
Anger can keep you warm at night, and wounded pride can spur a man to wondrous things.
”
”
Patrick Rothfuss (The Name of the Wind (The Kingkiller Chronicle, #1))
“
I love all things, not only the grand but the infinitely small: thimble, spurs, plates, flower vases.....
”
”
Pablo Neruda
“
Love is the most powerful motivator in the world. It spurs mortals to greatness. Their noblest and bravest acts are done for love.
”
”
Rick Riordan
“
I have no spur
To prick the sides of my intent, but only
Vaulting ambition, which o'erleaps itself
And falls on the other.
”
”
William Shakespeare (Macbeth)
“
One glance and I knew exactly who and what he was. The classic alpha male, the kind who had spurred evolution forward about five million years ago by nailing every female in sight. They charmed, seduced, and behaved like bastards, and yet women were biologically incapable of resisting their magic DNA.
”
”
Lisa Kleypas (Smooth Talking Stranger (Travises, #3))
“
I have a different idea of elegance. I don't dress like a fop, it's true, but my moral grooming is impeccable. I never appear in public with a soiled conscience, a tarnished honor, threadbare scruples, or an insult that I haven't washed away. I'm always immaculately clean, adorned with independence and frankness. I may not cut a stylish figure, but I hold my soul erect. I wear my deeds as ribbons, my wit is sharper then the finest mustache, and when I walk among men I make truths ring like spurs.
”
”
Edmond Rostand (Cyrano de Bergerac)
“
And what is happy? It is a going always on. There is something better to be done than I have done, and spurred by the fair delusion of progress, I will seek to progress, to whip myself on, to more and more- to learning. Always.
”
”
Sylvia Plath (The Unabridged Journals of Sylvia Plath)
“
Pray that your loneliness may spur you into finding something to live for, great enough to die for.
”
”
Dag Hammarskjöld
“
I plan to use my hands, my mouth, and my cock to fuck that basic vanilla sex right outta you.
”
”
Lorelei James (Saddled and Spurred (Blacktop Cowboys, #2))
“
The freedom of new thinking unshackles our minds from constraints, conventional wisdom, and established norms and spurs us to challenge existing concepts.("The freedom of new thinking")
”
”
Erik Pevernagie
“
He was a man who would never ask for sympathy. He was a man who sought only to do what was right. Such people appear in the world, every world, now and then, like a single refrain of some blessed song, a fragment caught on the spur of an otherwise raging cacophony.
Imagine a world without such souls.
Yes, it should have been harder to do.
”
”
Steven Erikson (Toll the Hounds (Malazan Book of the Fallen, #8))
“
It's not that kind of love. It's the real kind. The unconditional kind. The nonjudgemental kind. Not the physical kind. I love you as a fellow soul who inhabits this earth. I love you as a fellow immortal. I love you because I finally understand what made you the way you are. And if I could change it, I would. But I can't—so I choose to love you instead. And my hope is that my acceptance of you will spur you to do something good too, but if not—" I shrug. "At least I can say I tried.
”
”
Alyson Noel (Dark Flame (The Immortals, #4))
“
[Research] suggests that what we think of as free will is largely an illusion: much of the time, we are simply operating on automatic pilot, and the way we think and act – and how well we think and act on the spur of the moment – are a lot more susceptible to outside influences than we realize.
”
”
Malcolm Gladwell (Blink: The Power of Thinking Without Thinking)
“
Have you ever seen the dawn? Not a dawn groggy with lack of sleep or hectic with mindless obligations and you about to rush off on an early adventure or business, but full of deep silence and absolute clarity of perception? A dawning which you truly observe, degree by degree. It is the most amazing moment of birth. And more than anything it can spur you to action. Have a burning day.
”
”
Vera Nazarian (The Perpetual Calendar of Inspiration)
“
I'm riding you with a slack rein, my pet, but don't forget that I'm riding with curb and spurs just the same.
”
”
Margaret Mitchell (Gone with the Wind)
“
I have nothing but contempt for the people who despise money. They are hypocrites or fools. Money is like a sixth sense without which you cannot make a complete use of the other five. Without an adequate income half the possibilities of life are shut off. The only thing to be careful about is that you do not pay more than a shilling for the shilling you earn. You will hear people say that poverty is the best spur to the artist. They have never felt the iron of it in their flesh. They do not know how mean it makes you. It exposes you to endless humiliation, it cuts your wings, it eats into your soul like a cancer.
”
”
W. Somerset Maugham (Of Human Bondage)
“
I often arrive at quite sensible ideas and judgements, on the spur of the moment. It is when I stop to think that I become foolish.
”
”
Jerome K. Jerome (Diary of a Pilgrimage (Nonsuch Classics))
“
Pity was meant to be a spur that drives joy to help misery. But it can be used the wrong way round. It can be used for a kind of blackmailing. Those who choose misery can hold joy up to ransom, by pity.
”
”
C.S. Lewis (The Great Divorce)
“
Oh blind, oh ignorant, self-seeking cupidity which spurs as so in the short mortal life and steeps as through all eternity.
”
”
Dante Alighieri (The Divine Comedy)
“
There’s a kid in the middle of nowhere who’s sitting there living for Tony performances. Singing and flipping along with the Pippins, and Wickeds, and Kinkys, Matildas, and Mormons's. So we might reassure that kid, and do something to spur that kid, ‘cause I promise you, all of us up here tonight, we were that kid.
”
”
Neil Patrick Harris
“
He chose The Metamorphosis over The Trial, he chose Bartleby over Moby-Dick, he chose A Simple Heart over Bouvard and Pecuchet, and A Christmas Carol over A Tale of Two Cities or The Pickwick Papers. What a sad paradox, thought Amalfitano. Now even bookish pharmacists are afraid to take on the great, imperfect, torrential works, books that blaze paths into the unknown. They choose the perfect exercises of the great masters. Or what amounts to the same thing: they want to watch the great masters spar, but they have no interest in real combat, when the great masters struggle against that something, that something that terrifies us all, that something that cows us and spurs us on, amid blood and mortal wounds and stench.
”
”
Roberto Bolaño (2666)
“
Cities have always offered anonymity, variety, and conjunction, qualities best basked in by walking: one does not have to go into the bakery or the fortune-teller's, only to know that one might. A city always contains more than any inhabitant can know, and a great city always makes the unknown and the possible spurs to the imagination.
”
”
Rebecca Solnit (Wanderlust: A History of Walking)
“
May it [American independence] be to the world, what I believe it will be, (to some parts sooner, to others later, but finally to all,) the signal of arousing men to burst the chains under which monkish ignorance and superstition had persuaded them to bind themselves, and to assume the blessings and security of self-government. That form which we have substituted, restores the free right to the unbounded exercise of reason and freedom of opinion. All eyes are opened, or opening, to the rights of man. The general spread of the light of science has already laid open to every view the palpable truth, that the mass of mankind has not been born with saddles on their backs, nor a favored few booted and spurred, ready to ride them legitimately... These are grounds of hope for others. For ourselves, let the annual return of this day forever refresh our recollections of these rights, and an undiminished devotion to them.
[Letter to Roger C. Weightman on the anniversary of the signing of the Declaration of Independence in 1776, 24 June 1826. This was Jefferson's last letter]
”
”
Thomas Jefferson (Letters of Thomas Jefferson)
“
Double-knotted to a bedpost, not that it’s any of your business. That boy was always too trusting for his own good. You’d think by now he’d know better. But no. He’s got to be stupid. Personally, I’d tie the bitch up, muzzle her, and ride her around the room with spurs on, but no one ever asks my opinion, do they? No. What do I know? I’m only omniscient. (Savitar)
”
”
Sherrilyn Kenyon (Dark Side of the Moon (Dark-Hunter, #9; Were-Hunter, #3))
“
It's never too soon to worry. Worry spurs preparation.
”
”
Laini Taylor (Strange the Dreamer (Strange the Dreamer, #1))
“
Beasts of England, beasts of Ireland,
Beasts of every land and clime,
Hearken to my joyful tidings
Of the golden future time.
Soon or late the day is coming,
Tyrant Man shall be o'erthrown,
And the fruitful fields of England
Shall be trod by beasts alone.
Rings shall vanish from our noses,
And the harness from our back,
Bit and spur shall rust forever,
Cruel whips shall no more crack.
Riches more than mind can picture,
Wheat and barley, oats and hay,
Clover, beans, and mangel-wurzels,
Shall be ours upon that day.
Bright will shine the fields of England,
Purer shall its water be,
Sweeter yet shall blow its breezes
On the day that sets us free.
For that day we all must labour,
Though we die before it break;
Cows and horses, geese and turkeys,
All must toils for freedom's sake.
Beasts of England, beasts of Ireland,
Beasts of every land and clime,
Hearken well and spread my tidings
Of the golden future time.
”
”
George Orwell (Animal Farm)
“
Without turning, the pharmacist answered that he liked books like The Metamorphosis, Bartleby, A Simple Heart, A Christmas Carol. And then he said that he was reading Capote's Breakfast at Tiffany's. Leaving aside the fact that A Simple Heart and A Christmas Carol were stories, not books, there was something revelatory about the taste of this bookish young pharmacist, who ... clearly and inarguably preferred minor works to major ones. He chose The Metamorphosis over The Trial, he chose Bartleby over Moby Dick, he chose A Simple Heart over Bouvard and Pecouchet, and A Christmas Carol over A Tale of Two Cities or The Pickwick Papers. What a sad paradox, thought Amalfitano. Now even bookish pharmacists are afraid to take on the great, imperfect, torrential works, books that blaze a path into the unknown. They choose the perfect exercises of the great masters. Or what amounts to the same thing: they want to watch the great masters spar, but they have no interest in real combat, when the great masters struggle against that something, that something that terrifies us all, that something that cows us and spurs us on, amid blood and mortal wounds and stench.
”
”
Roberto Bolaño (2666)
“
I don't have an evil plan!" said Peril, panicking. "All my evil is spur of the moment! Turtle, tell them how bad I am at planning.
”
”
Tui T. Sutherland (Escaping Peril (Wings of Fire, #8))
“
if you cannot but weep when your soul summons you to prayer, she should spur you again and yet again, though weeping, until you shall come laughing
”
”
Kahlil Gibran (النبي)
“
And in me too the wave rises. It swells; it arches its back. I am aware once more of a new desire, something rising beneath me like the proud horse whose rider first spurs and then pulls him back. What enemy do we now perceive advancing against us, you whom I ride now, as we stand pawing this stretch of pavement? It is death. Death is the enemy. It is death against whom I ride with my spear couched and my hair flying back like a young man's, like Percival's, when he galloped in India. I strike spurs into my horse. Against you I will fling myself, unvanquished and unyielding, O Death!
”
”
Virginia Woolf (The Waves)
“
And there you are
on the shore,
fitful and thoughtful, trying
to attach them to an idea —
some news of your own life.
But the lilies
are slippery and wild—they are
devoid of meaning, they are
simply doing,
from the deepest
spurs of their being,
what they are impelled to do
every summer.
And so, dear sorrow, are you.
”
”
Mary Oliver (New and Selected Poems, Volume One)
“
Bran grabbed her sleeve, forcing her to look at him. "What in the hell is goin' on with you?" "What is wrong with me? What is wrong with your goats? They're evil! And they're laughing at me! Look at their smug little goat faces! Go on. Look at them!
”
”
Lorelei James (Saddled and Spurred (Blacktop Cowboys, #2))
“
She was tired of being a symbol. Symbols were stagnant, frozen, representative, and spurring of action but never the action itself.
”
”
Elise Kova (Crystal Crowned (Air Awakens, #5))
“
Virtually everyone needs motivation of some sort, but when you are in love - that is motivation enough, it turns many into poets and painters, it spurs the creativity in you.
”
”
Bernard Kelvin Clive
“
Adam didn’t need his father to go to jail. He had merely needed someone outside the situation to look at it and confirm that yes, a crime had been committed. Adam had not invented it, spurred it, deserved it. It said so on the court paperwork. Robert Parrish, guilty. Adam Parrish, free.
”
”
Maggie Stiefvater (The Raven King (The Raven Cycle, #4))
“
Because as proud as I am of you, I need to do something that makes me proud of myself" (Harper)
”
”
Lorelei James (Saddled and Spurred (Blacktop Cowboys, #2))
“
Every calamity is a spur and a valuable hint.
”
”
Ralph Waldo Emerson
“
The imagination is the spur of delights... all depends upon it, it is the mainspring of everything; now, is it not by means of the imagination one knows joy? Is it not of the imagination that the sharpest pleasures arise?
”
”
Marquis de Sade
“
Christ was sent not to mend wounded people or wake sleepy people or advise confused people or inspire bored people or spur on lazy people or educate ignorant people, but to raise dead people.
”
”
Dane C. Ortlund (Gentle and Lowly: The Heart of Christ for Sinners and Sufferers)
“
You know you are with true friends when they lift, encourage, correct, and then spur you on.
”
”
Lisa Bevere (Lioness Arising: Wake Up and Change Your World)
“
Hearts are like horses. They come and they go against bit or spur.
”
”
Rudyard Kipling (Kim)
“
When there is silence,
Give your voice.
When there is darkness,
Shine your light.
When there is desperation,
Offer hope.
”
”
Tim Fargo
“
And she had married Whitethorn … so Terrasen could have a king. Perhaps had been spurred into action because she knew Lorcan had already betrayed her, that Maeve was coming … And Lorcan had not helped her. Whitethorn’s wife. His mate. Aelin had let them whip and chain her, had gone willingly with Maeve, so Elide didn’t enter Cairn’s clutches.
”
”
Sarah J. Maas (Empire of Storms (Throne of Glass, #5))
“
She'd known girls on diets her entire life. Iron-rich blood had rarely, if ever, been their goal. Most of them had been looking for smaller waists, clearer complexions, and richer boyfriends, spurred on by a deeply ingrained self-loathing that had been manufactured for them before they were old enough to understand the kind of quicksand they were sinking in.
”
”
Seanan McGuire (Every Heart a Doorway (Wayward Children, #1))
“
We all have to learn to live with our losses, and to use our regrets to spur us on in the future.
”
”
John Christopher (The Pool of Fire)
“
He [Muffat] experienced a sense of pleasure mingled with remorse, the sort of pleasure peculiar to those Catholics whom the fear of hell spurs on to commit sin.
”
”
Émile Zola (Nana)
“
He thought that it was loneliness which he was trying to escape and not himself. But the street ran on: catlike, one place was the same as another to him. But in none of them could he be quiet. But the street ran on in its moods and phases, always empty: he might have seen himself as in numberless avatars, in silence, doomed with motion, driven by the courage of flagged and spurred despair; by the despair of courage whose opportunities had to be flagged and spurred.
”
”
William Faulkner (Light in August)
“
Home is a desk. The amalgamation of a dream. Home is the cats, my books, and my work never done. All the lost things that may one day call to me, the faces of my children who will one day call to me. Maybe we can't draw flesh from reverie nor retrieve a dusty spur, but we can gather the dream itself and bring it back uniquely whole.
”
”
Patti Smith (M Train)
“
An inspired letter can be as riveting as a stare. It can move us to tears, spur us to action, provoke us, uplift us, touch us. Transform us. When written from the heart, letters are dreams on paper, wishes fulfilled, desires satisfied. letters can be powerful.
”
”
Alexandra Stoddard (Gift of a Letter: Giving the Gift of Ourselves-- Add Richness and Grace to Your Life Through the Art of Letter-writing)
“
They rode out together from the shadows of the trees, leaving the Bala Hissar and the glowing torch of the burning Residency behind them, and spurred away across the flat lands towards the mountains...
And it may even be that they found their Kingdom.
”
”
M.M. Kaye (The Far Pavilions)
“
You call me Red again, Mister, and you won't need one. What you'll need is a pine box and a preacher to read about you lyin' down green pastures.
”
”
Carolyn Brown (Red's Hot Cowboy (Spikes & Spurs, #2))
“
I was using these runs to give me clarity and focus, to remind myself of what I was capable of, and to spur me on in all areas of my life.
”
”
Alexandra Heminsley (Running Like a Girl)
“
If I want to be the best, I have to take risks others would avoid, always optimizing the learning potential of the moment and turning adversity to my advantage. That said, there are times when the body needs to heal, but those are ripe opportunities to deepen the mental, technical, internal side of my game. When aiming for the top, your path requires an engaged, searching mind. You have to make obstacles spur you to creative new angles in the learning process. Let setbacks deepen your resolve. You should always come off an injury or a loss better than when you went down.
”
”
Josh Waitzkin (The Art of Learning: An Inner Journey to Optimal Performance)
“
Never miss a good chance to shut up.
”
”
Texas Bix Bender (Don't Squat With Yer Spurs On!: A Cowboy's Guide to Life)
“
Modesty has moved from the organ of ambition. Modesty has settled upon the organ of conviction where it was never meant to be. A man was meant to be doubtful about himself, but undoubting about the truth: this has been exactly reversed. Nowadays the part of a man that a man does assert is exactly the part he ought not to assert-himself. The part he doubts is exactly the part he ought not to doubt - the Divine Reason... The old humility was a spur that prevented a man from stopping: not a nail in his boot that prevented him from going on. For the old humility made a man doubtful about his efforts, which might make him work harder. But the new humility makes a man doubtful about his aims, which will make him stop working altogether.
”
”
G.K. Chesterton (Orthodoxy)
“
Into the hands of common sense I confided the matter. Common sense, however, was as chilled and bewildered as all my other faculties, and it was only under the spur of an inexorable necessity that she spasmodically executed her trust.
”
”
Charlotte Brontë (Villette)
“
Inside Laila too a battle was being waged : guilt on one side, partnered with shame, and, on the other, the conviction that what she and Tariq had done was not sinful; that it had been natural, good, beautiful, even inevitable, spurred by the knowledge that they might never see each other again.
”
”
Khaled Hosseini (A Thousand Splendid Suns)
“
Tegularius was a willful, moody person who refused to fit into his society. Every so often he would display the liveliness of his intellect. When highly stimulated he could be entrancing; his mordant wit sparkled and he overwhelmed everyone with the audacity and richness of his sometimes somber inspirations. But basically he was incurable, for he did not want to be cured; he cared nothing for co-ordination and a place in the scheme of things. He loved nothing but his freedom, his perpetual student status, and preferred spending his whole life as the unpredictable and obstinate loner, the gifted fool and nihilist, to following the path of subordination to the hierarchy and thus attaining peace. He cared nothing for peace, had no regard for the hierarchy, hardly minded reproof and isolation. Certainly he was a most inconvenient and indigestible component in a community whose idea was harmony and orderliness. But because of this very troublesomeness and indigestibility he was, in the midst of such a limpid and prearranged little world, a constant source of vital unrest, a reproach, an admonition and warning, a spur to new, bold, forbidden, intrepid ideas, an unruly, stubborn sheep in the herd.
”
”
Hermann Hesse (The Glass Bead Game)
“
We don't have a choice in how or when our bad days will blindside us. But what we do choose is how we allow them to leave us once they're gone. You can use those moments as a catalyst to spur you on to greater things or you can let it be the event that breaks you and leaves you shattered and forever lost in darkness.
”
”
Sherrilyn Kenyon (Inferno (Chronicles of Nick, #4))
“
She looked into the distance, and the old terror flamed up for an instant, then sank again. Edna heard her father's voice and her sister Margaret's. She heard the barking of an old dog that was chained to the sycamore tree. The spurs of the cavalry officer clanged as he walked across the porch. There was the hum of bees, and the musky odor of pinks filled the air. (last lines)
”
”
Kate Chopin (The Awakening)
“
Ye elves of hills, brooks, standing lakes and groves,
And ye that on the sands with printless foot
Do chase the ebbing Neptune and do fly him
When he comes back; you demi-puppets that
By moonshine do the green sour ringlets make,
Whereof the ewe not bites, and you whose pastime
Is to make midnight mushrooms, that rejoice
To hear the solemn curfew; by whose aid,
Weak masters though ye be, I have bedimm’d
The noontide sun, call’d forth the mutinous winds,
And ‘twixt the green sea and the azured vault
Set roaring war: to the dread rattling thunder
Have I given fire and rifted Jove’s stout oak
With his own bolt; the strong-based promontory
Have I made shake and by the spurs pluck’d up
The pine and cedar: graves at my command
Have waked their sleepers, oped, and let ‘em forth
By my so potent art. But this rough magic
I here abjure, and, when I have required
Some heavenly music, which even now I do,
To work mine end upon their senses that
This airy charm is for, I’ll break my staff,
Bury it certain fathoms in the earth,
And deeper than did ever plummet sound
I’ll drown my book.
”
”
William Shakespeare (The Tempest)
“
Oh, there are plenty of people," the Duc used to observe, "who never misbehave save when passion spurs them to ill; later, the fire gone out of them, their now calm spirit peacefully returns to the path of virtue and, thus passing their life going from strife to error and from error to remorse, they end their days in such a way there is no telling just what roles they have enacted on earth. Such persons," he would continue, "must surely be miserable: forever drifting, continually undecided, their entire life is spent detesting in the morning what they did the evening before. Certain to repent of the pleasures they taste, they take their delight in quaking, in such sort they become at once virtuous in crime and criminal in virtue.
”
”
Marquis de Sade (The 120 Days of Sodom)
“
But forest fires, as painful as they can be, bring growth. They spur growth that was impossible before the fire, when old trees crowded out new plants on the forest floor. In the midst of this fire, I already see new life—young people engaged as never before, and the media, the courts, academics, nonprofits, and all other parts of civil society finding reason to bloom.
”
”
James Comey (A Higher Loyalty: Truth, Lies, and Leadership)
“
We all have heard about ordinary people who find themselves in extraordinary situations. They act courageously or responsibly, and their efforts are described as if they opted to act that way on the spur of the moment... I believe many people in those situations actually have made descisions years before.
”
”
Chesley B. Sullenberger III (Highest Duty: My Search for What Really Matters)
“
Dude, he's got that mean, squinty Clint Eastwood stare that's scary as shit.[Bailey]
”
”
Lorelei James (Saddled and Spurred (Blacktop Cowboys, #2))
“
I made sure to pay attention to everything I was doing. To be fully in the moment. Because that's all life is, really, a string of moments that you knot together and carry with you. Hopefully most of those moments are wonderful, but of course they won't all be. The trick is to recognize an important one when it happens. Even if you share the moment with someone else, it is still yours. Your string is different from anyone else's. It is something no one can ever take away from you. It will protect you and guide you, because it IS you. What you hold here, in your hand, in this box, this is my string.
"Until recently, I thought it was death that gave meaning to life--that having an endpoint is what spurred us on to embrace life while we had it. But I was wrong. It isn't death that gives meaning to life. Life gives meaning to life. The answer to the meaning of life is hidden right there inside the question.
"What matters is holding tight to that string, and not letting anyone tell us our goals aren't big enough or our interests are silly. But the voices of others aren't the only ones we need to worry about. We tend to be our own worst critics. Ralph Waldo Emerson wrote: 'Most of the shadows in this life are caused by our standing in our own sunshine.' ... Wisdom is found in the least expected places. Always keep your eyes open. Don't block your own sunshine. Be filled with wonder.
”
”
Wendy Mass (Jeremy Fink and the Meaning of Life)
“
A horse having a wolf as a powerful and dangerous enemy lived in constant fear of his life. Being driven to desperation, it occurred to him to seek a strong ally. Whereupon he approached a man, and offered an alliance, pointing out that the wolf was likewise an enemy of the man. The man accepted the partnership at once and offered to kill the wolf immediately, if his new partner would only co-operate by placing his greater speed at the man’s disposal. The horse was willing, and allowed the man to place bridle and saddle upon him. The man mounted, hunted down the wolf, and killed him. “The horse, joyful and relieved, thanked the man, and said: ‘Now that our enemy is dead, remove your bridle and saddle and restore my freedom.’ “Whereupon the man laughed loudly and replied, ‘Never!’ and applied the spurs with a will.
”
”
Isaac Asimov (Foundation (Foundation, #1))
“
The fear thou art in, Sancho," said Don Quixote, "prevents thee from seeing or hearing correctly, for one of the effects of fear is to derange the senses and make things appear different from what they are; if thou art in such fear, withdraw to one side and leave me to myself, for alone I suffice to bring victory to that side to which I shall give my aid;" and so saying he gave Rocinante the spur, and putting the lance in rest, shot down the slope like a thunderbolt.
”
”
Miguel de Cervantes Saavedra (Don Quixote)
“
Religions emerged too early in human evolution — they set up symbols that people took literally, and they're as dead as a line of totem poles. Religions should have come later, when the human race begins to near its end. Sadly, crime is the only spur that rouses us. We're fascinated by that "other world" where everything is possible.
”
”
J.G. Ballard (Cocaine Nights)
“
Death speaks: There was a merchant in Bagdad who sent his servant to market to buy provisions and in a little while the servant came back, white and trembling and said, Master, just now when I was in the market-place I was jostled by a woman in the crowd and when I turned I saw it was Death that jostled me. She looked at me and made a threatening gesture; now, lend me your horse, and I will ride away from this city and avoid my fate. I will go to Samarra and there Death will not find me. The merchant lent him his horse, and the servant mounted it, and he dug his spurs in its flanks and as fast as the horse could gallop he went. Then the merchant went down to the market-place and he saw me standing in the crowd and he came to me and said, Why did you make a threatening gesture to my servant when you saw him this morning? That was not a threatening gesture, I said, it was only a start of surprise. I was astonished to see him in Bagdad, for I had an appointment with him tonight in Samarra.
”
”
W. Somerset Maugham
“
I want to talk about creating your life. There’s a quote I love, from the poet Mary Oliver, that goes:
Tell me, what is it you plan to do with your one wild and precious life?
I so clearly remember what it was like, being young and always in the grip of some big fat daydream. I wanted to be a writer always, but more than that, I wanted to have an extraordinary life. I’m sure I dreamed it a million different ways, and that plenty of them were ridiculous, but I think the daydreams were training for writing, and I also think they spurred me to pursue my dreams for real.
Daydreaming, however awesome it is, is passive. It happens in your head. Learning to make dreams real is another matter, and I think it should be the work of your life. Everyone’s life, whatever their dream (unless their dream is to be an axe murderer or something.)
It took me a while to finish a book. Too long. And you know, it doesn’t matter how good a writer you are unless you finish what you start! I think this is the hardest part for most people who want to write. I was in my mid-30s before I figured it out. The brain plays tricks. You can be convinced you’re following your dream, or that you’re going to start tomorrow, and years can pass like that. Years.
The thing is, there will be pressure to adjust your expectations, always shrinking them, shrinking, shrinking, until they fit in your pocket like a folded slip of paper, and you know what happens to folded slips of paper in your pocket. They go through the wash and get ruined. Don’t ever put your dream in your pocket. If you have to put it somewhere, get one of those holsters for your belt, like my dad has for his phone, so you can whip it out at any moment.
Hello there, dream.
Also, don’t be realistic. The word “realistic” is poison. Who decides?
And “backup plan” is code for, “Give up on your dreams,” and everyone I know who put any energy into a backup plan is now living that backup plan instead of their dream. Put all your energy into your dream. That’s the only way it will ever become real.
The world at large has this attitude, “What makes you so special that you think you deserve an extraordinary life?”
Personally, I think the passion for an extraordinary life, and the courage to pursue it, is what makes us special. And I don’t even think of it as an “extraordinary life” anymore so much as simple happiness. It’s rarer than it should be, and I believe it comes from creating a life that fits you perfectly, not taking what’s already there, but making your own from scratch.
You can let life happen to you, or you can happen to life. It’s harder, but so much better.
”
”
Laini Taylor
“
I meant to be uncommonly clever in taking so decided a dislike to him, without any reason. It is such a spur to one's genius, such an opening for wit to have a dislike of that kind. One may be continually abusive without saying any thing just; but one cannot be always laughing at a man without now and then stumbling on something witty.
”
”
Jane Austen (Pride And Prejudice)
“
What? We feel aesthetic pleasure at a sonata by Beethoven and not at one with the same style and charm if it comes from one of our own contemporaries? Isn't that the height of hypocrisy? So then the sensation of beauty is not spontaneous, spurred by our sensibility, but instead is cerebral, conditioned by our knowing a date?
No way around it: historical consciousness is so thoroughly inherent in our perception of art that this anachronism (a Beethoven piece written today) would be spontaneously (that is, without the least hypocrisy) felt to be ridiculous, false, incongruous, even monstrous. Our feeling for continuity is so strong that it enters into the perception of any work of art.
”
”
Milan Kundera (The Curtain: An Essay in Seven Parts)
“
The world is full of what seem like intractable problems. Often we let that paralyze us. Instead, let is spur you to action. There are some people in the world that we can't help, but there are so many more that we can. So when you see a mother and her children suffering in another part of the world, don't look away. Look right at them. Let them break your heart, then let your empathy and your talents help you make a difference in the lives of others. Whether you volunteer every week or just a few times a year, your time and unique skills are invaluable.
”
”
Melinda French Gates
“
What Jack remembered and craved in a way he could neither help nor understand was the time that distant summer on Brokeback when Ennis had come up behind him and pulled him close, the silent embrace satisfying some shared and sexless hunger. They had stood that way for a long time in front of the fire, its burning tossing ruddy chunks of light, the shadow of their bodies a single column against the rock. The minutes ticked by from the round watch in Ennis's pocket, from the sticks in the fire settling into coals. Stars bit through the wavy heat layers above the fire. Ennis's breath came slow and quiet, he hummed, rocked a little in the sparklight and Jack leaned against the steady heartbeat, the vibrations of the humming like faint electricity and, standing, he fell into sleep that was not sleep but something else drowsy and tranced until Ennis, dredging up a rusty but still useable phrase from the childhood time before his mother died, said, "Time to hit the hay, cowboy. I got a go. Come on, you're sleepin on your feet like a horse," and gave Jack a shake, a push, and went off in the darkness. Jack heard his spurs tremble as he mounted, the words "see you tomorrow," and the horse's shuddering snort, grind of hoof on stone. Later, that dozy embrace solidified in his memory as the single moment of artless, charmed happiness in their separate and difficult lives. Nothing marred it, even the knowledge that Ennis would not then embrace him face to face because he did not want to see nor feel that it was Jack he held. And maybe, he thought, they'd never get much farther that that. Let be, let be.
”
”
Annie Proulx (Brokeback Mountain)
“
You will keep other people out of it!” she screamed, so loudly that the birds stopped chattering. She thrashed against him, gripping his wrists. “No one else!”
“Tell me why, Aelin.”
That gods-damned name . . . She dug her nails into his wrists. “Because I am sick of it!” She was gulping down air, each breath shuddering as the horrific realization she'd been holding at bay since Nehemia's death came loose. “I told her I would not help, so she orchestrated her own death. Because she thought . . .” She laughed—a horrible, wild sound. “She thought that her death would spur me into action. She thought I could somehow do more than her—that she was worth more dead. And she lied—about everything. She lied to me because I was a coward, and I hate her for it. I hate her for leaving me.
Rowan still pinned her, his warm blood dripping onto her face.
She had said it. Said the words she'd been choking on for weeks and weeks. The rage seeped from her like a wave pulling away from shore, and she let go of his wrists.
”
”
Sarah J. Maas (Heir of Fire (Throne of Glass, #3))
“
The bond between book reader and book writer has always been a tightly symbiotic one, a means of intellectual and artistic cross-fertilization. The words of the writer act as a catalyst in the mind of the reader, inspiriting new insights, associations, and perceptions, sometimes even epiphanies. And the very existence of the attentive, critical reader provides the spur for the writer’s work. It gives the author confidence to explore new forms of expression, to blaze difficult and demanding paths of thought, to venture into uncharted and sometimes hazardous territory. “All great men have written proudly, nor cared to explain,” said Emerson. “They knew that the intelligent reader would come at last, and would thank them.
”
”
Nicholas Carr (What the Internet is Doing to Our Brains)
“
There is no glory in being a featherbed soldier, a man bedecked with gorgeous medals, but never beautified by a scar, or ennobled by a wound. All that you ever hear of such a soldier is that his spurs jingle on the pavement as he walks. There is no history for this carpet knight. He is just a dandy. He never smelled gunpowder in battle in his life. If he did, he fetched out his cologne to kill the offensive odor. Oh, if we could be wise enough to choose, even were as wise as the Lord Himself, we would choose the troubles which He has appointed to us, and we would not spare ourselves a single pang.
”
”
Charles Haddon Spurgeon
“
What are we calling that, exactly?” I ask.
Arthur ponders this for a moment. “Hmm. How about … Haphazard Medley Inspired By Radio on the Drive Over, Messrs. McCartney, Lennon, Harrison, and Starr, The Most Hideous Preteen Holiday Monstrosity Ever Inflicted Upon The Ears Of Longsuffering Parents, The Smiths Because I Know You Like Them, And A Great Deal Of Nonsense Made Up Spur Of The Moment, All For The Beautiful Boy Who Is Sitting Next To Me, Because Somehow, Amidst The Recent Chaos, Dissatisfaction, And Mediocrity Of My Existence, Lord Knows How, I Seem To Have Done Something Very Right.”
Oh, this guy.
“You’re never going to fit that on any album sleeves,” I say, leaning in to rest my forehead against his.
“Just the beautiful boy part, then,” he compromises, starting to smile.
”
”
Hannah Johnson (Know Not Why (Know Not Why, #1))
“
Tact by its nature entails staying mum, prudently electing to forgo urging other people to pursue an alternative course of action. Creation of silent spaces in our own life and equitable distribution of periods of respite that allow for periods of equable inner reflection is necessary to spur personal growth. It is equally important to honor other people’s intrinsic need for periods of introspection, uninterrupted by unsolicited advice
”
”
Kilroy J. Oldster (Dead Toad Scrolls)
“
Then suddenly he beheld his sister Éowyn as she lay, and he knew her. He stood a moment as a man who is pierced in the midst of a cry by an arrow through the heart; and then his face went deathly white; and a cold fury rose in him, so that all speech failed him for a while. A fey mood took him.
'Éowyn, Éowyn!' he cried at last: 'Éowyn, how come you here? What madness or devilry is this? Death, death, death! Death take us all!'
Then without taking counsel or waiting for the approach of the men of the City, he spurred headlong back to the front of the great host, and blew
a horn, and cried aloud for the onset. Over the field rang his clear voice calling: 'Death! Ride, ride to ruin and the world's ending!'
And with that the host began to move. But the Rohirrim sang no more.
Death they cried with one voice loud and terrible, and gathering speed like
a great tide their battle swept about their fallen king and passed, roaring
away southwards.
”
”
J.R.R. Tolkien
“
I carry my adornments on my soul.
I do not dress up like a popinjay;
But inwardly, I keep my daintiness.
I do not bear with me, by any chance,
An insult not yet washed away- a conscience
Yellow with unpurged bile- an honor frayed
To rags, a set of scruples badly worn.
I go caparisoned in gems unseen,
Trailing white plumes of freedom, garlanded
With my good name- no figure of a man,
But a soul clothed in shining armor, hung
With deeds for decorations, twirling- thus-
A bristling wit, and swinging at my side
Courage, and on the stones of this old town
Making the sharp truth ring, like golden spurs!
”
”
Edmond Rostand (Cyrano de Bergerac)
“
The capitalist mind perceives the world purely in terms of material resources to be used for its benefit, to increase productivity and profit without thought of long term consequence. If there is still a vague and oppressive sense of guilt, of wrongness and imbalance, this gnawing guilt spurs capitalism on to greater acts of consumption, more ... Read moreviolent attempts to subjugate nature, more totalizing efforts to create distractions. To the "rational materialist" mind, death is the end of everything; this thought feeds its rage against nature, which has placed it in this position of despair.
”
”
Daniel Pinchbeck
“
Do What Thou Wilt;
because men that are free, well-born, well-bred, and conversant in honest companies, have naturally an instinct and spur that prompteth them unto virtuous actions, and withdraws them from vice, which is called honour. Those same men, when by base subjection and constraint they are brought under and kept down, turn aside from that noble disposition by which they formerly were inclined to virtue, to shake off and break that bond of servitude wherein they are so tyrannously enslaved; for it is agreeable with the nature of man to long after things forbidden and to desire what is denied us.
”
”
François Rabelais (Gargantua and Pantagruel)
“
The crystal trees among them were hung with glass-like trellises of moss. The air was markedly cooler, as if everything was sheathed in ice, but a ceaseless play of light poured through the canopy overhead. The process of crystallization was more advanced. The fences along the road were so encrusted that they formed a continuous palisade, a white frost at least six inches thick on either side of the palings. The few houses between the trees glistened like wedding cakes, white roofs and chimneys transformed into exotic miniarets and baroque domes. On a law of green glass spurs, a child’s tricycle gleamed like a Faberge gem, the wheels starred into brilliant jasper crowns.
”
”
J.G. Ballard (The Crystal World)
“
We don't have a choice in how or when our bad days will blindside us. But what we do choose is how we allow them to leave us once they're gone. You can use those moments as a catalyst to spur you on to greater things or you can let it be the event that breaks you and leaves you shattered and forever lost in darkness. That, my friend, is the curse of free will. You can blame it all on fate and the universe, but in the end you alone decide if you're going to lie down and let hell take you under, or if you're going to stand strong in defiance of it all with your middle finger raised.
~ Caleb
”
”
Sherrilyn Kenyon (Inferno (Chronicles of Nick, #4))
“
Unless Lin made the whole thing up - and nobody has said that he did - it suggest that however innovative Obama's speeches and Lin's show might seem, they are, in fact, traditional. They don't reinvent the American character, they renew it. They remind us of something we forgot, something that fell as far out of sight as the posthumously neglected Alexander Hamilton, who spent his life defending one idea above all: "the necessity of Union to the respectability and happiness of this Country." Obama's speeches and Lin's show resonate so powerfully with their audiences because they find eloquent ways to revive Hamilton's revolution, the one that spurred Americans to see themselves and each other as fellow citizens in a sprawling, polyglot, young republic. It's the change in thought and feeling that makes all the other changes possible.
”
”
Lin-Manuel Miranda (Hamilton: The Revolution)
“
An unbroken horse erects his mane, paws the ground and starts back impetuously at the sight of the bridle; while one which is properly trained suffers patiently even whip and spur: so savage man will not bend his neck to the yoke to which civilised man submits without a murmur, but prefers the most turbulent state of liberty to the most peaceful slavery. We cannot therefore, from the servility of nations already enslaved, judge of the natural disposition of mankind for or against slavery; we should go by the prodigious efforts of every free people to save itself from oppression. I know that the former are for ever holding forth in praise of the tranquillity they enjoy in their chains, and that they call a state of wretched servitude a state of peace: miserrimam servitutem pacem appellant. But when I observe the latter sacrificing pleasure, peace, wealth, power and life itself to the preservation of that one treasure, which is so disdained by those who have lost it; when I see free-born animals dash their brains out against the bars of their cage, from an innate impatience of captivity; when I behold numbers of naked savages, that despise European pleasures, braving hunger, fire, the sword and death, to preserve nothing but their independence, I feel that it is not for slaves to argue about liberty.
”
”
Jean-Jacques Rousseau
“
As his people positioned themselves in and around the pass, Arin though that he might have misunderstood the Valorian addiction to war. He had assumed it was spurred by greed. By a savage sense of superiority. It had never occurred to him that Valorians also went to war because of love.
Arin loved those hours of waiting. The silent, brilliant tension, like scribbles of heat lightning. His city far below and behind him, his hand on a cannon's curve, ears open to the acoustics of the pass. He stared into it, and even though he smelled the reek of fear from men and women around him, he was caught in a kind of wonder.He felt so vibrant. As if his life was fresh, translucent, thin-skinned fruit. It could be sliced apart and he wouldn't care. Nothing felt like this.
”
”
Marie Rutkoski (The Winner's Curse (The Winner's Trilogy, #1))
“
The biggest spur to my interest in art came when I played van Gogh in the biographical film Lust For Life. The role affected me deeply. I was haunted by this talented genius who took his own life, thinking he was a failure. How terrible to paint pictures and feel that no one wants them. How awful it would be to write music that no one wants to hear. Books that no one wants to read. And how would you like to be an actor with no part to play, and no audience to watch you. Poor Vincent—he wrestled with his soul in the wheat field of Auvers-sur-Oise, stacks of his unsold paintings collecting dust in his brother's house. It was all too much for him, and he pulled the trigger and ended it all. My heart ached for van Gogh the afternoon that I played that scene. As I write this, I look up at a poster of his "Irises"—a poster from the Getty Museum. It's a beautiful piece of art with one white iris sticking up among a field of blue ones. They paid a fortune for it, reportedly $53 million. And poor Vincent, in his lifetime, sold only one painting for 400 francs or $80 dollars today. This is what stimulated my interest in buying works of art from living artists. I want them to know while they are alive that I enjoy their paintings hanging on my walls, or their sculptures decorating my garden
”
”
Kirk Douglas (Climbing The Mountain: My Search For Meaning)
“
This is life.
Learning to love through loss. Seeking warm pockets in the bitter cold. Finding the worth of a smile on a cloudy day. Carrying the weight of the world on weary shoulders—mistakes, sins, injustices—added upon daily. Enduring burdens that spur greater strength.
This is life.
Sorting through layers of expressions staring you straight in the eye. A battle to be right when wrong, to be good when bad, to be content when in need, and to laugh when tearing up.
This is life.
Valuing things of no worth. Reevaluating dreams. Laboring ceaselessly against the current. Seeing less, wanting more, having enough.
This is life.
Chasing the moon when the sun would extend its warmth. Slapping the hand that would offer a gentle caress. Cowering at personal, monstrous shadows. Giving and taking in unbalanced weights. Diminishing the majesty of mountains in order to form our own lowly hills. Hoping for more than we deserve.
This is life.
Hurting. Despairing. Losing. Weeping. Suffering. Laboring. Sinking. Mourning. Appreciating with greater capacity and sincerity a learned knowledge that these adversities do have their opposites.
This is life.
A taste. A revelation. A banishment. A mercy. A test. An experience. A turbulent sea-voyage that shall assuredly reach the unseen shore, making seasoned sailors of us all.
This is life.
”
”
Richelle E. Goodrich (Smile Anyway: Quotes, Verse, and Grumblings for Every Day of the Year)
“
Folding her arms and closing her eyes, Hatsumi sank back into the corner of the seat. Her small gold earrings caught the light as the taxi swayed. Her midnight blue dress seemed to have been made to match the darkness of the cab. Every now and then her thinly daubed, beautifully formed lips would quiver slightly as if she had caught herself on the verge of talking to herself. Watching her, I could see why Nagasawa had chosen her as his special companion. There were any number of women more beautiful than Hatsumi, and Nagasawa could have made any of them his. But Hatsumi had some quality that could send a tremor through your heart. It was nothing forceful. The power she exerted was a subtle thing, but it called forth deep resonances. I watched her all the way to Shibuya, and wondered, without ever finding an answer, what this emotional reverberation that I was feeling could be.
It finally hit me some dozen or so years later. I had come to Santa Fe to interview a painter and was sitting in a local pizza parlor, drinking beer and eating pizza and watching a miraculously beautiful sunset. Everything was soaked in brilliant red—my hand, the plate, the table, the world—as if some special kind of fruit juice had splashed down on everything. In the midst of this overwhelming sunset, the image of Hatsumi flashed into my mind, and in that moment I understood what that tremor of the heart had been. It was a kind of childhood longing that had always remained—and would forever remain—unfulfilled. I had forgotten the existence of such innocent, all-but-seared-in longing: forgotten for years to remember what such feelings had ever existed inside of me. What Hatsumi had stirred in me was a part of my very self that had long lain dormant. And when the realization struck me, it aroused such sorrow I almost burst into tears. She had been an absolutely special woman. Someone should have done something—anything—to save her.
But neither Nagasawa nor I could have managed that. As so many of those I knew had done, Hatsumi reached a certain stage in her life and decided—almost on the spur of the moment—to end it. Two years after Nagasawa left for Germany, she married, and two years after that she slashed her wrists with a razor blade.
It was Nagasawa, of course, who told me what had happened. His letter from Bonn said this: “Hatsumi’s death has extinguished something. This is unbearably sad and painful, even to me.” I ripped his letter to shreds and threw it away. I never wrote to him again.
”
”
Haruki Murakami (Norwegian Wood)
“
Tell me “The Subtle Briar” again,’ she asked. She knew I would still know it by heart. I whispered to her in the dark.
‘When you cut down the hybrid rose,
its blackened stump below the graft
spreads furtive fingers in the dirt.
It claws at life, weaving a raft
of suckering roots to pierce the earth.
The first thin shoot is fierce and green,
a pliant whip of furious briar
splitting the soil, gulping the light.
You hack it down. It skulks between
the flagstones of the garden path
to nurse a hungry spur in shade
against the porch. With iron spade
you dig and drag it from the gravel
and toss it living on the fire.
‘It claws up towards the light again
hidden from view, avoiding battle
beyond the fence. Unnoticed, then,
unloved, unfed, it clings and grows
in the wild hedge. The subtle briar
armors itself with desperate thorns
and stubborn leaves – and struggling higher,
unquenchable, it now adorns
itself with blossom, till the stalk
is crowned with beauty, papery white
fine petals thin as chips of chalk
or shaven bone, drinking the light.
‘Izabela, Aniela, Alicia, Eugenia,
Stefania, Rozalia, Pelagia, Irena,
Alfreda, Apolonia, Janina, Leonarda,
Czeslava, Stanislava, Vladyslava, Barbara,
Veronika, Vaclava, Bogumila, Anna,
Genovefa, Helena, Jadviga, Joanna,
Kazimiera, Ursula, Vojcziecha, Maria,
Wanda, Leokadia, Krystyna, Zofia.
‘When you cut down the hybrid rose
to cull and plough its tender bed,
trust there is life beneath your blade:
the suckering briar below the graft,
the wildflower stock of strength and thorn
whose subtle roots are never dead.
”
”
Elizabeth Wein (Rose Under Fire)
“
Thus Milton refines the question down to a matter of faith," said Coleridge, bringing the lecture to a close, "and a kind of faith more independent, autonomous - more truly strong, as a matter of fact - than the Puritans really sought. Faith, he tells us, is not an exotic bloom to be laboriously maintained by the exclusion of most aspects of the day to day world, nor a useful delusion to be supported by sophistries and half-truths like a child's belief in Father Christmas - not, in short, a prudently unregarded adherence to a constructed creed; but rather must be, if anything, a clear-eyed recognition of the patterns and tendencies, to be found in every piece of the world's fabric, which are the lineaments of God. This is why religion can only be advice and clarification, and cannot carry any spurs of enforcement - for only belief and behavior that is independently arrived at, and then chosen, can be praised or blamed. This being the case, it can be seen as a criminal abridgement of a person's rights willfully to keep him in ignorance of any facts - no piece can be judged inadmissible, for the more stones, both bright and dark, that are added to the mosaic, the clearer is our picture of God.
”
”
Tim Powers (The Anubis Gates)
“
Your motivations--get that promotion, throw the best parties, run for public office--aren't impersonal abstractions but powerfully reflect who you are and what you focus on. An individual's goals figure prominently in the theories of personality first developed by the Harvard psychologist Henry Murray. According to his successor David McClelland, what Friedrich Nietzsche called "the will to power," which he considered the major driving force behind human behavior, is one of the three basic motivations, along with achievement and affiliation, that differentiate us as individuals.
A simple experiment show show these broad emotional motivations can affect what you pay attention to or ignore on very basic levels. When they examine images of faces that express different kinds of emotion, power-oriented subjects are drawn to nonconfrontational visages, such as "surprise faces," rather than to those that suggest dominance, as "anger faces" do. In contrast, people spurred by affiliation gravitate toward friendly or joyful faces.
”
”
Winifred Gallagher (Rapt: Attention and the Focused Life)
“
“Shut up!” I say, laughing hysterically. Alice transforms back to an inanimate jade piece as I toss her. My aim is off and she plops into Morpheus’s tea, splattering him and the chessboard.
With a graceful sweep of his hand, he retracts his magic. Tea drizzles down his face as his inky eyes turn up to mine, alight with something both dangerous and daring, shifting moods faster than I can blink.
“Careful, plum.” It’s his deep cockney accent now. He wipes his face with a napkin. “Don’t start something you have no intention of finishing.”
“Oh, I’ll finish it,” I say—spurred by the dark confidence fluttering at the edge of my psyche. The side of me that knows I’m his match in every way. “And you know I’ll win.” I rise from my chair to scope out the room for weapons, vaguely aware of the prisms of glittery light reflected off my skin onto the surroundings.
“I know I’ll let you win,” Morpheus says, standing up. “I won’t even put up a fight.” His white-toothed smile spans to something forebodingly provocative, as though mimicking the spread of his wings. “Well, perhaps a small one, just for sport.”
”
”
A.G. Howard (Ensnared (Splintered, #3))
“
But because me and myself, as you no doubt are well aware, we are going to die, my relation—and yours too—to the event of this text, which otherwise never quite makes it, our relation is that of a structurally posthumous necessity.
Suppose, in that case, that I am not alone in my claim to know the idiomatic code (whose notion itself is already contradictory) of this event. What if somewhere, here or there, there are shares in this non-secret’s secret? Even so the scene would not be changed. The accomplices, as you are once again well aware, are also bound to die.
”
”
Jacques Derrida (Spurs: Nietzsche's Styles/Éperons: Les Styles de Nietzsche)
“
The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital. To understand why, we must remind ourselves that capitalism, like science and liberal democracy, was an outgrowth of the Enlightenment. Its principal theorists, even its most prosperous practitioners, believed capitalism to be based on the idea that both buyer and seller are sufficiently mature, well informed and reasonable to engage in transactions of mutual self-interest. If greed was taken to be the fuel of the capitalist engine, the surely rationality was the driver. The theory states, in part, that competition in the marketplace requires that the buyer not only knows what is good for him but also what is good. If the seller produces nothing of value, as determined by a rational marketplace, then he loses out. It is the assumption of rationality among buyers that spurs competitors to become winners, and winners to keep on winning. Where it is assumed that a buyer is unable to make rational decisions, laws are passed to invalidate transactions, as, for example, those which prohibit children from making contracts...Of course, the practice of capitalism has its contradictions...But television commercials make hash of it...By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions. The distance between rationality and advertising is now so wide that it is difficult to remember that there once existed a connection between them. Today, on television commercials, propositions are as scarce as unattractive people. The truth or falsity of an advertiser's claim is simply not an issue. A McDonald's commercial, for example, is not a series of testable, logically ordered assertions. It is a drama--a mythology, if you will--of handsome people selling, buying and eating hamburgers, and being driven to near ecstasy by their good fortune. No claim are made, except those the viewer projects onto or infers from the drama. One can like or dislike a television commercial, of course. But one cannot refute it.
”
”
Neil Postman (Amusing Ourselves to Death: Public Discourse in the Age of Show Business)
“
so evenly was strained their war and battle,
till the moment when Zeus gave the greater renown to Hector, son of
Priam, who was the first to leap within the wall of the Achaians. In a
piercing voice he cried aloud to the Trojans: "Rise, ye horse-taming
Trojans, break the wall of the Argives, and cast among the ships fierce
blazing fire."
So spake he, spurring them on, and they all heard him with their ears,
and in one mass rushed straight against the wall, and with sharp spears
in their hands climbed upon the machicolations of the towers. And
Hector seized and carried a stone that lay in front of the gates, thick
in the hinder part, but sharp at point: a stone that not the two best
men of the people, such as mortals now are, could lightly lift from the
ground on to a wain, but easily he wielded it alone, for the son of
crooked-counselling Kronos made it light for him. And as when a shepherd
lightly beareth the fleece of a ram, taking it in one hand, and little
doth it burden him, so Hector lifted the stone, and bare it straight
against the doors that closely guarded the stubborn-set portals, double
gates and tall, and two cross bars held them within, and one bolt
fastened them. And he came, and stood hard by, and firmly planted
himself, and smote them in the midst, setting his legs well apart, that
his cast might lack no strength. And he brake both the hinges, and the
stone fell within by reason of its weight, and the gates rang loud
around, and the bars held not, and the doors burst this way and that
beneath the rush of the stone. Then glorious Hector leaped in, with face
like the sudden night, shining in wondrous mail that was clad about his
body, and with two spears in his hands. No man that met him could have
held him back when once he leaped within the gates: none but the gods,
and his eyes shone with fire. Turning towards the throng he cried to the
Trojans to overleap the wall, and they obeyed his summons, and speedily
some overleaped the wall, and some poured into the fair-wrought
gateways, and the Danaans fled in fear among the hollow ships, and a
ceaseless clamour arose.
”
”
Homer (The Iliad)