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Rising S, a Texas-based company, does build bare-bones underground shelters for that crowd. But since 2012, Lynch has been catering to a different group—wealthy citizens who want all the comforts and amenities of home if and when catastrophe strikes. “We’ve revolutionized the bomb shelter,” he told me. “Everybody was building cold and clammy structures, with no color, no nothing, just a storm shelter with some shelves. You could drive to work in a Kia but what if you want a Mercedes and can afford it? Our clients are like that.” Lynch’s upscale clients share the view that society is splintering and fear the consequences for the privileged in a world where the collective trust in public institutions has weakened. It’s a dark take on American society, but one that keeps Rising S’s nearly 100,000-square-foot factory humming with new orders. “We are one unjustified police shooting away from having riots across the United States,” Lynch said. “A lot of people are worried about war, social and civil unrest.” So far, that’s meant building an underground swimming pool for one client, while another ordered a hidden stable to keep his valuable stud horses safe.
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Nelson D. Schwartz (The Velvet Rope Economy: How Inequality Became Big Business)