Sorority Recruitment Quotes

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In today’s information economy, the Greek world is using collaboration, innovation, and the mitigation of increasing liability issues to enhance the efficiency and evolution of Greek communities.
Bob Kerr (Everything You Need to Know About Going Greek: Fraternity & Sorority Recruitment in the 21st Century)
In one case, at a meeting at Alpha Gamma Delta, “active sorority members . . . began standing up to voice support for the [black] recruit and challenge alumnae decisions.” “The entire house wanted this girl to be in Alpha Gam,” one of the sisters at Alpha Gamma Delta said.
Paul Theroux (Deep South: Four Seasons on Back Roads)
Sororities and fraternities should not exhibit behaviors that parallel gangs in terms of initiation, violence, fighting, division, profanity, name calling and recruitment” (McEachern 135).
Jessica McEachern (Societal Perceptions)
Part of making a market thick involves finding a time at which lots of people will participate at the same time. But gaming the system when the system is “first come, first served” can mean contriving to be earlier than your competitors. That’s why, for example, the recruitment of college freshmen to join fraternities and sororities is called “rush.” Back in the late 1800s, fraternities were mostly social clubs for college seniors. But in an effort to get a little ahead of their competitors in recruiting, some started “rushing” to recruit earlier and earlier. Fast-forward to today, when it is first-semester students who are the targets of fraternity and sorority rush.
Alvin E. Roth (Who Gets What — and Why: The New Economics of Matchmaking and Market Design)