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The desire to be famous is infantile, and humanity has never lived in an age when infantilism was more sanctioned and encouraged than now. Infantile foods in the form of crisps, chips, sweet fizzy drinks and pappy burgers or hot dogs smothered in sugary sauce are considered mainstream nutrition for millions of adults. Intoxicating drinks disguised as milkshakes and soda pops exist for those whose taste buds haven't grown up enough to enjoy the taste of alcohol. As in food so in the wider culture. Anything astringent, savoury, sharp, complex, ambiguous or difficult is ignored in favour of the colourful, the sweet, the hollow and the simple.
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