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Today, often when someone dies, we tend to look for the analogue to the fatal illness in their behavior: lung cancer results from smoking, heart disease from a lack of exercise, colon cancer from not eating enough fiber, etc. By linking death to a specific behavior, we deontologize it; we make it seem as if death is only one possibility for life, a possibility that we ourselves—or someone, someday—might manage to escape. The same thinking applies to aging as well: all the formulas for the conquest of aging (skin creme, the baldness
pill, plastic surgery, low fat diets) implicitly view aging itself as just one option among many. When we view death as a “case” or an “option,” we reject its necessity as a limit. Death no longer indicates a moment of transcendence that we must encounter. According to Baudrillard, “We are dealing with an attempt to construct an entirely positive world, a perfect world, expurgated of every illusion, of every sort of evil and negativity, exempt from death itself.”
In the society of enjoyment, death becomes an increasingly horrific—and at the same time, an increasingly hidden—event. Not only does death imply the cessation of one’s being, but it also indicates a failure of enjoyment. Death is above all a limit to one’s enjoyment: to accept one’s mortality means simultaneously to accept a limit on enjoyment. This is why it is not at all coincidental that with the turn from the prohibition of enjoyment to the command to enjoy we would see an increase in efforts to eliminate the necessity of death. Today, human cell researchers are working toward the day when death will exist only as an “accident,” through the modification of the way in which cells regulate their division and creating cells that can divide limitlessly. As Gregg Easterbrook points out, the introduction of such cells into the human body would not create eternal life, but it would make death something no longer
necessary: “Therapeutic use of ‘immortal’ cells would not confer unending life (even people who don’t age could die in accidents, by violence and so on) but might dramatically extend the life-span.” The point isn’t that death would be entirely eliminated, but that we might eliminate its necessary status as a barrier to or a limit on enjoyment.
This potential elimination of death as a necessary limit to enjoyment follows directly from the logic of the society of enjoyment. As long as death remains necessary, it stands, as Heidegger recognizes, as a fundamental barrier to the proliferation of enjoyment. If subjects know that they must die, they also know that they lack—and lack becomes intolerable in face of a command to enjoy oneself. But without the idea of a necessary death, every experience
of lack loses the quality of necessity. Subjects view lack not as something to be endured for the sake of a future enjoyment, but as an intolerable burden. In the society of enjoyment, subjects refuse to tolerate lack precisely because lack, like death, has now lost its veneer of necessity.
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Todd McGowan (The End of Dissatisfaction: Jacques Lacan and the Emerging Society of Enjoyment (Psychoanalysis and Culture))