Smartphone Business Quotes

THE WORLD IS increasingly designed to depress us. Happiness isn’t very good for the economy. If we were happy with what we had, why would we need more? How do you sell an anti-ageing moisturiser? You make someone worry about ageing. How do you get people to vote for a political party? You make them worry about immigration. How do you get them to buy insurance? By making them worry about everything. How do you get them to have plastic surgery? By highlighting their physical flaws. How do you get them to watch a TV show? By making them worry about missing out. How do you get them to buy a new smartphone? By making them feel like they are being left behind. To be calm becomes a kind of revolutionary act. To be happy with your own non-upgraded existence. To be comfortable with our messy, human selves, would not be good for business.

In his book In This Very Life, the Burmese meditation teacher Sayadaw U Pandita, wrote, "In their quest for happiness, people mistake excitement of the mind for real happiness." We get excited when we hear good news, start a new relationship, or ride a roller coaster. Somewhere in human history, we were conditioned to think that the feeling we get when dopamine fires in our brain equals happiness. Don't forget, this was probably set up so that we would remember where food could be found, not to give us the feeling "you are now fulfilled." To be sure, defining happiness is a tricky business, and very subjective. Scientific definitions of happiness continue to be controversial and hotly debated. The emotion doesn't seem to be something that fits into a survival-of-the-fittest learning algorithm. But we can be reasonably sure that the anticipation of a reward isn't happiness.

The world THE WORLD IS increasingly designed to depress us. Happiness isn’t very good for the economy. If we were happy with what we had, why would we need more? How do you sell an anti-ageing moisturiser? You make someone worry about ageing. How do you get people to vote for a political party? You make them worry about immigration. How do you get them to buy insurance? By making them worry about everything. How do you get them to have plastic surgery? By highlighting their physical flaws. How do you get them to watch a TV show? By making them worry about missing out. How do you get them to buy a new smartphone? By making them feel like they are being left behind. To be calm becomes a kind of revolutionary act. To be happy with your own non-upgraded existence. To be comfortable with our messy, human selves, would not be good for business. Yet we have no other world to live in. And actually, when we really look closely, the world of stuff and advertising is not really life. Life is the other stuff. Life is what is left when you take all that crap away, or at least ignore it for a while. Life is the people who love you. No one will ever choose to stay alive for an iPhone. It’s the people we reach via the iPhone that matter. And once we begin to recover, and to live again, we do so with new eyes. Things become clearer, and we are aware of things we weren’t aware of before.

Netiquette makes being a 'goody goody' online cool for everyone because we all have to get along. NetworkEtiquette.net

Smartphone makers sought deeper ties with retail buyers by adding ring tones, games, Web browsers, and other applications to their phones. Carriers, however, wanted this business to themselves. If they couldn’t sell applications within their “walled gardens,” carriers worried they would be reduced to mere utilities or “dumb pipes” carrying data and voice traffic. Nokia learned the hard way just how ferociously carriers could defend their turf. In the late 1990s the Finnish phone maker launched Club Nokia, a Web-based portal that allowed customers to buy and download

Meanwhile, in 2015, there were 280 million smartphone addicts. If they banded together to form the “United States of Nomophobia,” it would be the fourth most populous country in the world, after China, India, and the United States.

Cell phones have made people reachable virtually everywhere at anytime. Cheap digital storage, WiFi, and smartphones equipped with digital cameras and recorders mean that people can broadcast as much of their lives as they want in real time.

Today, just over a decade since smartphones entered our lives, we’re beginning to suspect that their impact on our lives might not be entirely good. We feel busy but ineffective. Connected but lonely. The same technology that gives us freedom can also act like a leash—and the more tethered we become, the more it raises the question of who’s actually in control.

OPEN YOURSELF TO SERENDIPITY Chance encounters can also provide enormous benefits for your projects—and your life. Being friendly while standing in line for coffee at a conference might lead to a conversation, a business card exchange, and the first investment in your company a few months later. The person sitting next to you at a concert who chats you up during intermission might end up becoming your largest customer. Or, two strangers sitting in a nail salon exchanging stories about their families might lead to a blind date, which might lead to a marriage. (This is how I met my wife. Lucky for me, neither stranger had a smartphone, so they resorted to matchmaking.) I am consistently humbled and amazed by just how much creation and realization is the product of serendipity. Of course, these chance opportunities must be noticed and pursued for them to have any value. It makes you wonder how much we regularly miss. As we tune in to our devices during every moment of transition, we are letting the incredible potential of serendipity pass us by. The greatest value of any experience is often found in its seams. The primary benefits of a conference often have nothing to do with what happens onstage. The true reward of a trip to the nail salon may be more than the manicure. When you value the power of serendipity, you start noticing it at work right away. Try leaving the smartphone in your pocket the next time you’re in line or in a crowd. Notice one source of unexpected value on every such occasion. Develop the discipline to allow for serendipity.

Pathways toward a New Shabbat Do 1. Stay at home. Spend quality time with family and real friends. 2. Celebrate with others: at the table, in the synagogue, with friends or community. 3. Study or read something that will edify, challenge, or make you grow. 4. Be alone. Take some time for yourself. Check in with yourself. Review your week. Ask yourself where you are in your life. 5. Mark the beginning and end of this sacred time by lighting candles and making kiddush on Friday night and saying havdalah on Saturday night. Don’t 6. Don’t do anything you have to do for your work life. This includes obligatory reading, homework for kids (even without writing!), unwanted social obligations, and preparing for work as well as doing your job itself. 7. Don’t spend money. Separate completely from the commercial culture that surrounds us so much. This includes doing business of all sorts. No calls to the broker, no following up on ads, no paying of bills. It can all wait. 8. Don’t use the computer. Turn off the iPhone or smartphone or whatever device has replaced it by the time you read this. Live and breathe for a day without checking messages. Declare your freedom from this new master of our minds and our time. Find the time for face-to-face conversations with people around you, without Facebook. 9. Don’t travel. Avoid especially commercial travel and places like airports, hotel check-ins, and similar depersonalizing encounters. Stay free of situations in which people are likely to tell you to “have a nice day” (Shabbat already is a nice day, thank you). 10. Don’t rely on commercial or canned video entertainment, including the TV as well as the computer screen. Discover what there is to do in life when you are not being entertained.

Twenty years ago Japanese tourists were a universal laughing stock because they always carried cameras and took pictures of everything in sight. Now everyone is doing it. If you go to India and see an elephant, you don’t look at the elephant and ask yourself, ‘What do I feel?’ – you are too busy looking for your smartphone, taking a picture of the elephant, posting it on Facebook and then checking your account every two minutes to see how many Likes you got.

Some technologies take several decades to reach mainstream adaptation because they were waiting on many other things to reach a certain level of maturity or accessibility. For example, in order for video conferencing technologies like Facetime and Zoom to reach mainstream adaptation, it needed the following things to reach greater maturity and accessibility — camera technology, smartphone popularity, computer chip manufacturing, silica mining, copper mining, fiber optic cable distribution, 4G communication technology and more. The magic happens in the convergence.

In country after country where local moneys were abolished in favor of interest-bearing central currency, people fell into poverty, health declined, and society deteriorated12 by all measures. Even the plague can be traced to the collapse of the marketplace of the late Middle Ages and the shift toward extractive currencies and urban wage labor. The new scheme instead favored bigger players, such as chartered monopolies, which had better access to capital than regular little businesses and more means of paying back the interest. When monarchs and their favored merchants founded the first corporations, the idea that they would be obligated to grow didn’t look like such a problem. They had their nations’ governments and armies on their side—usually as direct investors in their projects. For the Dutch East India Company to grow was as simple as sending a few warships to a new region of the world, taking the land, and enslaving its people. If this sounds a bit like the borrowing advantages enjoyed today by companies like Walmart and Amazon, that’s because it’s essentially the same money system in operation, favoring the same sorts of players. Yet however powerful the favored corporations may appear, they are really just the engines through which the larger money system extracts value from everyone’s economic activity. Even megacorporations are like competing apps on a universally accepted, barely acknowledged smartphone operating system. Their own survival is utterly dependent on their ability to grow capital for their debtors and investors.

This is the thinking behind Amazon’s anticipatory shopping patent.43 Instead of customers making their own decisions, Amazon decides for them, sending what they want before they know they want it. It is, as one commentator noticed, one more step towards cutting out human agency altogether.44 Pervasive monitoring devices – smartphones, wearables, voice-enabled speakers and smart meters – allow companies to track and manage consumer behaviour. The Harvard business scholar Shoshana Zuboff quotes an unnamed chief data scientist who explains: ‘The goal of everything we do is to change people’s actual behavior at scale . . . we can capture their behaviours and identify good and bad [ones]. Then we develop “treatments” or “data pellets” that select good behaviours.’45 MIT’s Alex Pentland seems more interested in enhancing machines than human understanding. He celebrates the opportunity to deploy sensors and data in order to increase efficiency

Rather, productivity is about making certain choices in certain ways. The way we choose to see ourselves and frame daily decisions; the stories we tell ourselves, and the easy goals we ignore; the sense of community we build among teammates; the creative cultures we establish as leaders: These are the things that separate the merely busy from the genuinely productive. We now exist in a world where we can communicate with coworkers at any hour, access vital documents over smartphones, learn any fact within seconds, and have almost any product delivered to our doorstep within twenty-four hours. Companies can design gadgets in California, collect orders from customers in Barcelona, email blueprints to Shenzhen, and track deliveries from anywhere on earth. Parents can auto-sync the family’s schedules, pay bills online while lying in bed, and locate the kids’ phones one minute after curfew. We are living through an economic and social revolution that is as profound, in many ways, as the agrarian and industrial revolutions of previous eras. These advances in communications and technology are supposed to make our lives easier. Instead, they often seem to fill our days with more work and stress. In part, that’s because we’ve been paying attention to the wrong innovations. We’ve been staring at the tools of productivity—the gadgets and apps and complicated filing systems for keeping track of various to-do lists—rather than the lessons those technologies are trying to teach us. There are some people, however, who have figured out how to master this changing world. There are some companies that have discovered how to find advantages amid these rapid shifts. We now know how productivity really functions. We know which choices matter most and bring success within closer reach. We know how to set goals that make the audacious achievable; how to reframe situations so that instead of seeing problems, we notice hidden opportunities; how to open our minds to new, creative connections; and how to learn faster by slowing down the data that is speeding past us.

Still, it’s important to use the term “behavioral addiction” carefully. A label can encourage people to see a disorder everywhere. Shy kids were suddenly labeled “Asperger’s sufferers” when the term became popular; people with volatile emotions were similarly labeled “bipolar.” Allen Frances, a psychiatrist and expert on addiction, is concerned about the term “behavioral addiction.” “If 35 percent of people suffer from a disorder, then it’s just a part of human nature,” he says. “Medicalizing behavioral addiction is a mistake. What we should be doing is what they do in Taiwan and Korea. There they see behavioral addiction as a social issue rather than a medical issue.” I agree. Not everyone who uses a smartphone for more than ninety minutes a day should be in treatment. But what is it about smartphones that makes them so compelling? Should we introduce structural checks and balances on the growing role they play in our collective lives? A symptom affecting so many people is no less real or more acceptable simply because it becomes a new norm; we need to understand that symptom to decide whether and how to deal with it.

Humanism thought that experiences occur inside us, and that we ought to find within ourselves the meaning of all that happens, thereby infusing the universe with meaning. Dataists believe that experiences are valueless if they are not shared, and that we need not – indeed cannot – find meaning within ourselves. We need only record and connect our experience to the great data flow, and the algorithms will discover its meaning and tell us what to do. Twenty years ago Japanese tourists were a universal laughing stock because they always carried cameras and took pictures of everything in sight. Now everyone is doing it. If you go to India and see an elephant, you don’t look at the elephant and ask yourself, ‘What do I feel?’ – you are too busy looking for your smartphone, taking a picture of the elephant, posting it on Facebook and then checking your account every two minutes to see how many Likes you got. Writing a private diary – a common humanist practice in previous generations – sounds to many present-day youngsters utterly pointless. Why write anything if nobody else can read it? The new motto says: ‘If you experience something – record it. If you record something – upload it. If you upload something – share it.

Social networks including Facebook, Twitter and Pinterest took a step closer to offering ecommerce on their own platforms this week, as the battle to win over retailers hots up. Facebook announced on Thursday it is trialling a “buy” button to allow people to purchase a product without ever leaving the social network’s app. The initial test, with a handful of small and medium-sized businesses in the US, could lead to more ecommerce companies buying adverts on the network. It could also allow Facebook to compile payment information and encourage people to make more transactions via the platform as it would save them typing in card numbers on smartphones. But the social network said no credit or debit card details will be shared with other advertisers. Twitter acquired CardSpring, a payments infrastructure company, this week for an undisclosed price as part of plans to feature more ecommerce around live events or, as it puts it, “in-the-moment commerce experiences”. CardSpring connects payment details with loyalty cards and coupons for transactions online and in stores. The home of the 140-character message hired Nathan Hubbard, former chief executive of Ticketmaster, last year to work on creating an ecommerce product. It has since worked with Amazon, to allow people to add things to their online basket by tweeting, and with Starbucks to encourage people to tweet to buy a coffee for a friend.

Americans need to get off their cell phones—my sons included. Contrary to what you’re thinking, you can live without them. I promise you can operate and function without them. I don’t have one. You don’t have to have one, either. And while you’re at it, get off your desktop computer, laptop, iPad, tablet, reader, and whatever other mobile devices you own. I’ve never figured out how the computer, the very device that was supposed to revolutionize the way we live and save us so much time, ended up occupying so much of our time. Americans can’t stay off them! The IDC study revealed some alarming facts about Americans. Did you know that 79 percent of smartphone users reach for their devices within fifteen minutes of waking up? A majority of them—62 percent—don’t even wait fifteen minutes! I have an idea: why don’t you grab a Bible and read, or lie there in bed and pray or meditate for a few quiet moments? Hey, news flash, folks: I promise you it’s the only quiet time you’re probably going to get in this busy, busy world. Why don’t you take advantage of a few moments of solitude and slow down, Jack? I’m convinced that the Internet and social media in particular, the very things that were supposed to bring us closer together, have actually distanced us from each other more than ever before. They’re destroying the social interaction among humans. We don’t talk to anybody anymore, and we’ve isolated ourselves, spending most of our time in front of a computer or tapping the screens of our smartphones and tablets. We’ve become robots.

We are too “busy.” Easy access to smartphones and old habits create an endless loop of consuming to pass the time, yet time is what we often claim we don’t have enough of.

By 2017, 2.5 billion people will own smartphones and 905 million people will use tablets at home and work—nearly three times as many as in 2013.3

Don’t follow competition We are constantly amazed by how much business leaders obsess about their competition. When you get in a room with a bunch of senior execs from large companies, their attention can often wander as they check smartphones and think about the rest of their day, but bring up the topic of their competition and suddenly you’ll have everyone’s full attention. It’s as if, once you get to a particular level in an organization, you worry as much about what your competition is doing as how your own organization is performing. At the highest echelons of business, the default mentality is, too often, siege. This fixation leads to a never-ending spiral into mediocrity. Business leaders spend much of their time watching and copying the competition, and when they do finally break away and try something new, they are careful risk-takers, developing only incremental, low-impact changes. Being close to your competition offers comfort; it’s like covering tactics in match race sailing, when the lead boat tacks whenever the follower does, to ensure that the follower doesn’t go off in a different direction and find stronger wind. Incumbents clump together so that no one finds a fresher breeze elsewhere. But as Larry Page says, how exciting is it to come to work if the best you can do is trounce some other company that does roughly the same thing?85 If you focus on your competition, you will never deliver anything truly innovative. While you and your competitors

How about first ensuring that people within in a twenty-mile radius like the food before worrying about scaling the restaurant? That is, see if the business will work at all. For example, a company that I advise called Tutor Universe provides tutoring service via smartphones. Think of it as Uber for tutoring. The long-term plan was that students could ask questions about any topic and receive help in under fifteen minutes. However, in the beginning, a critical mass of tutors for every subject didn’t yet exist. Many startups face just such a chicken-or-egg challenge: If you had enough tutors, you’d attract enough students. If you had enough students, you’d attract enough tutors. What do you do when you’re faced with this kind of challenge? The answer is simple: you cheat! You use your own employees to answer questions, and hire tutors in the Philippines (highly educated, English speaking, and cheap) until you can reach a critical mass of a marketplace. Skeptics and inexperienced entrepreneurs might object, “You can’t scale if you have to use employees or hire tutors, because they are too expensive.” This might be true, but it doesn’t matter. What’s important is that you establish three key points: you can get the word out, students are willing to install an app, and they will pay for help. Your priority, in short, is proving that people will use your product at all. If they won’t, then it won’t matter if you can’t scale. If they will, then you will figure out a way to scale. I’ve never seen a startup die because it couldn’t scale fast enough. I’ve seen hundreds of startups die because people simply refused to embrace their product.

QR Codes are amazing. With their Smartphone Your Potential Perfect Client “scans” this code and they’re directed to more info.

Primer of Love [Lesson 41] The essence of pleasure is spontaneity. ~ Germaine Greer Lesson 41) Play it mostly by ear mostly, but when time is at a premium, plan a bit. Life is not a busy appointment page on your smartphone, you anal retentive fucktard. Life is all about improvisation. The fickle mood for a sour pickle and a box of Entenmanns's mixed donuts, the sudden urge to watch the entire 5 seasons of Breaking Bad together on a lazy Sunday afternoon, or the instant decision to stay home and prepare a four cheese lasagna instead of going out to a nice Italian restaurant. These are the priceless events than even MasterCard cannot challenge. But if you only have a four day weekend, you two have to be grounded in reality. Don't just climb in the car and drive. Pick a fucking direction. Thank God for GPS.

Similar service providers are using smartphones to rejigger local logistics. Over the years many firms have tried to turn the delivery of groceries and other goods into a big business. The latest generation is much more likely to succeed thanks to the smartphones of freelance personal shoppers ready to jump into action should something need to be picked up. Instacart, one of the biggest such services, has contracts with more than 4,000 of them in 15 American cities. It has grown from $1m in revenues in 2012 to $100m last year. Such business models are not without critics; the way that “Plattform-Kapitalismus” integrates people’s lives and livelihoods ever more thoroughly into a network of market transactions is an increasing concern on the European left.

The smartphone, or pocket screen, is quickly becoming the control panel for a connected existence.

More than 40 per cent of UK businesses have suffered a security breach from work mobile phones in the past 12 months, according to BT, which has warned that companies are not taking the dangers of smartphones seriously enough.

the directors of the Tesco food-marketing business in South Korea set a goal to increase market share substantially and needed to find a creative way to do so. They looked at their customers and realized that their lives are so busy that it is actually quite stressful to find time to go to the store. So they decided to bring their store to the shoppers. They completely reframed the shopping experience by taking photos of the food aisles and putting up full-sized images in the subway stations. People can literally shop while they wait for the train, using their smartphones to buy items via photos of the QR codes and paying by credit card. The items are then delivered to them when they get home. This new approach to shopping boosted Tesco’s sales significantly.5

An upcoming platform combining two of the X1 chips can process data collected from up to 12 high-definition cameras monitoring traffic, blind spots and other safety conditions in driver assistance systems, Huang said. Combined with next-generation software, the chips can help detect and read road signs, recognize pedestrians and detect braking vehicles, he said. Santa Clara, California-based Nvidia in recent years has been expanding beyond its core business of designing high-end graphics chips for personal computers. After struggling to compete against larger chipmakers like Qualcomm in smartphones and tablets, Nvidia is now increasing its focus on using its Tegra mobile chips in cars and is already supplying companies including Audi, BMW and Tesla.

the way we touch and interact with smartphones is a very different type of human movement, one not seen before.

Father Martin, who is its business manager, sees a vacancy in the faces of many people he encounters. They seem so anxious, so unsettled, so uncertain. The monk believes this is the result of loneliness, isolation, and the lack of deep and life-giving communal bonds. When the light in most people’s faces comes from the glow of the laptop, the smartphone, or the television screen, we are living in a Dark Age, he said. “They are missing that fundamental light meant to shine forth in a human person through social interaction,” he said. “Love can only come from that. Without real contact with other human persons, there is no love. We’ve never seen a Dark Age like this one.

People could look like anything. Any person with a phone managed their identity through a selection of photos whose appearances were impractical to debunk. One could reap the impression of a character if they pleased. People could post to appear like-minded, tough, the best, smart, creative, melancholy, and rich regardless of their actual state. A profile was a catalog of identity theft: books made one dreamy. Luxury made one wanted. Art made one complex. Travel made one busy. And minimalism made a person seem above it all. And the pursuit of this fraud only produced further unhappiness. Users’ contributions to the internet proceeded to tell the world that they were content and did not need love, while the very act of posting such a statement said that they were unhappy and indeed in need of love.

One of the biggest benefits of mass email marketing, you can directly reach your customers with your message in no time. With the advent of smartphones, people can check their emails anywhere and on the go. So, when a business or marketer wants to speak to their target audience, bulk emails can be a great and instant way.

It was better “to have too much capacity than the other way around,” Chang declared. Anyone who wanted to break into the foundry business would face the full force of competition from TSMC as it raced to capture the booming market for smartphone chips.

Others in global development, including groups like Oxfam and leaders like Paul Farmer, take a view that’s more grounded in history and politics. They see in today’s poverty the results of a colonial and imperial history that was designed to exploit countries and people. That exploitation continues in the lives of poorly paid workers in unsafe sweatshops stitching our clothing, in factories that pollute over there so we can have clean air over here, and in poor people using their bare hands to mine the metals that make our high-end smartphones work.

How do you get them to buy a new smartphone? By making them feel like they are being left behind. To be calm becomes a kind of revolutionary act. To be happy with your own nonupgraded existence. To be comfortable with our messy, human selves, would not be good for business.

Data sources All these components give you feedback and insight into how best to configure your campaigns, although the data sources are often spread around in different places and sometimes difficult to find and interpret. Campaign types Search & Partner Dynamic Search Display Network Remarketing & Dynamic Remarketing Google Shopping for eCommerce Google Merchant Center Data feeds Google Shopping Campaigns Device selection PC / Tablets Mobiles & Smartphones Location Targets & Exclusions Country Metro State City Custom and Radius Daily Budgets Manual CPC Enhanced CPC Flexible Bidding strategies Conversion Optimizer (CPA) Return on Ad Spend (ROAS) Conversion Tracking Setup and configuration Transaction-Specific Conversion Tracking Offline Conversion import Phone call tracking - website call conversions Conversion Rates Conversion Costs Conversion Values Ad Groups Default Bids Keyword Themes Ads Ad Messaging & Demographics Creative Text & Formatting Images* Display Ad Builder* Ad Preview and Diagnosis Account, Campaign and Ad Group Ad Extensions Sitelinks Locations Calls Reviews Apps Callouts Ad Rotation & Frequency Capping Rotate Optimise for Clicks Optimise for Conversions Keywords Bids Broad Modified Broad Phrase Exact Destination urls Keyword Diagnosis User Search Queries Keyword Opportunities Negative Keywords & Match Types Shared Library Shared Budgets* Automated Rules Flexible Bid Strategies Audiences & Exclusions* Campaign Negative Keywords Display Campaign Placement Exclusions* NEW! Business Data and Ad Customizers Advanced Delivery Methods Standard Accelerated Impression Share Lost IS (Budget) Lost IS (Rank) Search Funnels Assisted Impressions & Clicks Assisted Conversions Segmentation Analysis Device performance Network performance Top vs Other position performance Dimension Analysis Days & Times Shopping Geographic User Locations & Distance Search Terms Automatic Placements* Call Details (Call Extensions) Tools Change history Keyword Planner* Display Planner* Opportunities* Scheduling & Day Parting Automated Rules Competitor Ad Auction Insights Reporting* AdWords Campaign Experiments* Browser Languages* *indicates an item not covered in this version of the book

...by the late 2000s, it seemed like a sucker's bet to try to make a living as an inventor in the classic sense, by creating useful and original things... the country's most famous inventors were inventing things of dubious merit, generating enormous wealth for a few by hawking gadgets to the many. In the San Francisco Bay Area, as America's coal-fired power plants continued to soak the atmosphere with gunk, as dysfunction snarled Congress and the roads and bridges chipped and cracked, as twelve million searched in vain for jobs and the economies of entire towns ran on food stamps, the best and brightest trilled about the awesomeness of their smartphone apps. Twitter, Facebook, Instagram, Angry Birds, Summly, Wavii: software to entertain, encapsulate, package, distract. Silicon Valley: a place that has made many useful things and created enormous wealth and transformed the way we live and where many are now working to build a virtual social layer atop the real corroding world.

Selfie Preachers and Priests are busy self-adoring with their selfies taken on their smartphones in pursuit of praise, likes, followers, and comments from others and they have become lovers of themselves instead of pointing people to the Love of Christ.

Isabella Di Fabio Secret Story Social Media Features Immediacy: the immediate form of communication through Social Media, allows faster interaction and favors a close relationship between friends, family and the company itself. Personalization: consists of fully adapting to the tastes and personality of the user, also allowing direct interaction with other users and even with business accounts, by an administrator or Community Manager. In this way, the networking experience is intimate and unique. Connectivity: the connectivity of new technologies has been used by Social Media, to have a presence in almost all gadgets: computer, tablets, smartphones ... The presence of a company or an individual in social networks can be seen as a requirement to reach new audiences. Massivity: it is one of the great attractions of Social Media. The main social networks have millions of users worldwide, to whom we can present our content in the form of advertising or news.

The Industrial Revolution that led to mass production and the division of labour brought separation between the manufacturer and the customer. Over time as companies grew and grew, so did the rift with the customer. Tying executive compensation to share price has shifted the leadership’s attention away from the customer and towards the stock market, a contributing factor to the current malaise. Social media is starting to empower the consumer, providing a largely unregulated, democratic means to hold businesses to account for disappointing or dishonest behaviour. Personalisation and customisation are becoming the norm, raising customer expectations. The profusion of new digital touchpoints – smart-phones, kiosks, websites – has created headaches for

The Great Resignation was big. Millions of people around the world quit their jobs rather than returning to the status quo of their working lives before the COVID-19 pandemic and the resulting global lockdown. The pandemic only accelerated trends that had been building for most of the century. Over the last four decades, the half-life of learned skills has dropped from 30 years to fewer than four, in large part because of the accelerating pace of change driven by the tech revolution. According to noted business visionary John Seely, this trend will continue to accelerate in the years ahead. While employees were forced to work at home, the reason they could work at home was thanks to technological breakthroughs like Zoom, smartphones, ultra-high-speed broadband, and more.

Back in 2011, as the smartphone space came to dominate the tech sector, Tencent launched its mobile messaging app WeChat. According to a Business Insider profile, although it started as a simple, WhatsApp-like service, “it grew explosively as it expanded into a kind of super-app that takes the place of Uber, GrubHub, Venmo, Craigslist, and a whole bunch of other services.”16 This super-app structure began in 2017, when WeChat launched its Mini Program or Mini-app feature, which allows developers to build pre-approved lightweight apps that are embedded within WeChat and function as an extension of it. The mini-apps proved incredibly popular as they allowed customers to use external services with just four clicks and without leaving WeChat or downloading a new app.

Paralyzed Reality (The Sonnet) Newspaper to smartphone, rabbit r1 to apple vision pro, social disconnection only changes face, nothing more. Nobody is busy enough to need VR while walking. People are meant to own tech, Yet the opposite is happening. Every tech has its place and purpose, How many reminders are enough reminder! First you buried your head in your phone, Now you walk around as donkeys with blinker. Companies are not to blame, Real culprit is consumer idiocy. In a world of unawareness, VR and AR make paralyzed reality.

It is better to have a book in your hand than to have an ebook in your smartphone.

MANY YEARS AGO, I had joined the local news desk of a prominent newspaper in Bengaluru, the sleepy south Indian town that became the country’s Silicon Valley. After trying my hand at crime reporting and general business journalism, I developed an interest in tracking technology. Among other things in the mid noughties, I had half a page in the paper to feature new gadgets every week. Nokia, Blackberry, Samsung and a few other companies were regulars on the page. While I was enjoying my work, my salary needed a boost. (The media industry’s decline was just about beginning, and salaries were as poor then as they are today.) Getting out of the rather difficult circumstances that I found myself in, I moved on to the Economic Times to report on technology. The business daily was India’s largest pink paper by circulation, and I worked with some of the best journalists of the time. My job was mainly to write about technology services companies. Soon I got bored with tracking quarterly results and rehearsed statements. This was around 2012, and India’s start-up ecosystem was in its infancy. I quit the paper to join a start-up blog. I didn’t ask for a raise. I was just happy to be able to write about start-ups and their founders. It was something new, and their excitement was infectious. In those days, ‘start-up’ was not a mainstream beat in India. Only niche blogs wrote about them. On the personal front, there were months when I was flat broke. One evening I sold my old Nokia 5800 for ₹300 at a second-hand electronics shop to buy a packet of biryani. That is still the best biryani I’ve ever had. The two years at the start-up blog were also my best two years ever. As start-ups became the buzzword, I went back to the pink paper to write about them. I was able to upgrade my life a little. I moved into a middle-class apartment with my family. I got some furniture and so on. After selling the Nokia phone, I used a feature phone for a few days. But now I had to upgrade my phone. After much research, I zeroed in on a Micromax handset. Micromax, a Gurgaon-based company that began making handsets in 2008, had some smartphones that were affordable on a young journalist’s salary. It was also a leading brand and had some interesting features such as dual SIM and a great touchscreen display. Going from a phone that ran on Symbian (Nokia’s proprietary operating system that failed) to an Android-based phone was like suddenly being

Uber’s chief innovation is not that its app summons a car to your location with a smartphone and a GPS signal. It is that it used this moderately novel configuration of technology to argue that the old rules did not apply whenever it brought its taxi business to a market that already had a regulated taxi code.

Although according to the National Telecommunications and Information Administration, the digital divide for Latinos continues to narrow, in 2017 only 72 percent of Latinos had access to the internet. Latinos still lag behind in terms of access to laptops and broadband compared to Caucasians (57 percent vs. 82 percent, and 61 percent vs. 79 percent, respectively). However, smartphones have leveled the playing field somewhat, at least in terms of internet access.

FOCUS is one of the most valuable skills in business, and is becoming increasingly rare. If you can master this skill, you’ll achieve extraordinary results and make more money than most people. In his book, "Deep Work: Rules for Focused Success In a Distracted World", Cal Newport says: “Deep work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep – spending their days instead in a frantic blur of email and social media, not even realizing there’s a better way.” When I started writing a book a month, I have to admit, it was challenging. I quickly realized I had a focus problem. Coincidentally, I attended a book festival and picked up a book by Catherine Price, "How to Break Up With Your Phone", and discovered my life was being sucked away one text message, one social media post, and one email at a time. If I wanted to write a book a month, I needed to get my life and my time back. I read Catherine’s book, and the following especially resonated with me: “Today, just over a decade since smartphones entered our lives, we’re beginning to suspect that their impact on our lives might not be entirely good. We feel busy but ineffective… The same technology that gives us freedom can also act like a leash—and the more tethered we become, the more it raises the question of who’s actually in control.” I had lost control of my time and my ability to focus. It wasn’t an overnight event, it was a slow, insidious change that happened over a long period of time. Below are some other interesting statistics from Price’s book: Americans check their phones 47 times per day.

According to leading industry sources, 82% of smartphone shoppers conducted "near me" searches. This means that sophisticated consumers want to find local businesses. Local SEO helps businesses accomplish that. If we add eCommerce to that business' online presence, we're more likely to increase sales even further since we make it easier for consumers to make purchases. Local SEO and eCommerce when used properly, and in tandem, can be powerful for the organized and committed business owner.

The only other major competitor was Samsung, whose foundry business had technology that was roughly comparable to TSMC’s, though the company possessed far less production capacity. Complications arose, though, because part of Samsung’s operation involved building chips that it designed in-house. Whereas a company like TSMC builds chips for dozens of customers and focuses relentlessly on keeping them happy, Samsung had its own line of smartphones and other consumer electronics, so it was competing with many of its customers. Those firms worried that ideas shared with Samsung’s chip foundry might end up in other Samsung products. TSMC and GlobalFoundries had no such conflicts of interest.

So at the depths of the crisis Chang rehired the workers the former CEO had laid off and doubled down on investment in new capacity and R&D. He announced several multibillion-dollar increases to capital spending in 2009 and 2010 despite the crisis. It was better “to have too much capacity than the other way around,” Chang declared. Anyone who wanted to break into the foundry business would face the full force of competition from TSMC as it raced to capture the booming market for smartphone chips. “We’re just at the start,” Chang declared in 2012, as he launched into his sixth decade atop the semiconductor industry.

Mobile apps are vital for your business as they offer direct, personalized engagement with customers, enhance user experience, streamline transactions, and build brand loyalty. With billions of smartphone users, an app helps you stay connected, improve customer service, and expand your market reach, driving growth and gaining a competitive edge.

A self important college freshman was walking along the beach philosophizing to anyone who would listen, when he came across an old man minding his own business in the shade. He made it clear to the old man that it was impossible for the old man's generation to understand the new regime. The new generation, the young Turks. You grew up in a different world, the student said, and a pretty primitive one. The youth of today grew up with television, jet speed travel, space travel, man walked on the moon. We have nuclear energy, super tankers, and smartphones, broadband internet systems, and so much more. The old man thought for a second, and then responded, you're right son, we didn't have those things when we were young, that's why we invented them, for arrogant little shits like you. What have you got planned for the next generation?

How and why is this happening? Let’s break it down. In the world of platforms, the Internet no longer acts merely as a distribution channel (a pipeline). It also acts as a creation infrastructure and a coordination mechanism. Platforms are leveraging this new capability to create entirely new business models. In addition, the physical and the digital are rapidly converging, enabling the Internet to connect and coordinate objects in the real world—for example, through smartphone apps that allow you to control your home appliances at long distance. Simultaneously, organizational boundaries are being redefined as platform companies leverage external ecosystems to create value in new ways.7 In this new stage of disruption, platforms enjoy two significant economic advantages over pipelines. One of these advantages is superior marginal economics of production and distribution.

Consider the case of two competing smartphone applications such as a chat application. As more of your friends gravitate to one option versus the other, the relative value changes dramatically

His order cited "credible evidence" that a takeover "threatens to impair the national security of the US".Qualcomm was already trying to fend off Broadcom's bid.The deal would have created the world's third-largest chipmaker behind Intel and Samsung.It would also have been the biggest takeover the technology koo50 sector had ever seen.The presidential order said: "The proposed takeover of Qualcomm by the Purchaser (Broadcom) is prohibited. and any substantially equivalent merger. acquisition. or takeover. whether effected directly or indirectly. is also prohibited."Crown jewelSome analysts said President Trump's decision was more about competitiveness and winning the race for 5G technology. than security concerns.The sector is in a race to develop chips for the latest 5G wireless technology. and Qualcomm was considered by Broadcom a significant asset in its bid to gain market share.Image captionQualcomm has already showcased 1Gbps mobile internet speeds using a 5G chip"Given the current political climate in the US and other regions around the world. everyone is taking a more conservative view on mergers and acquisitions and protecting their own domains." IDC's Mario Morales. vice president of enabling technologies and semiconductors told the BBC."We are all at the start of a race. and you have 5G as a crown jewel that everyone wants to participate in - and every region is racing towards that." he said."We don't want to hinder someone like Qualcomm so that they can't provide the technology to the vendors that are competing within that space."US investigates Broadcom's Qualcomm bidQualcomm rejects Broadcom takeover bidHuawei's US smartphone deal collapsesSingapore-based Broadcom had been pursuing San Diego-based Qualcomm for about four months.Last week however. Broadcom's hostile takeover bid was put under investigation by the Committee on Foreign Investment in the US. a multi-agency led by the US Treasury Department.The US company had rejected approaches from its rival on the grounds that the offer undervalued the business. and also that any takeover would face antitrust hurdles.Earlier this year. Chinese telecoms giant Huawei said it had not been able to strike a deal to sell its new smartphone via a US carrier. widely believed to be AT&T.The US also recently blocked the $1.2bn sale of money transfer firm Moneygram to China's Ant Financial. the digital payments arm of Alibaba.

But as Airbnb became huge, with lots of hosts and travelers, it became increasingly common to have to make multiple attempts to nail down a reservation. Meanwhile, Airbnb’s main competitors were no longer other small Internet businesses, but giant hotel corporations such as Hilton, Marriott, and Best Western. And one huge advantage these huge hotel chains offer to travelers is speedy confirmation. Their transactions are fast: by phone or on the Web, you can quickly find out whether rooms are still available and book one for the night you want. That’s because all the rooms in, say, a Hilton are managed by a central computer system, so one call lets you check all the rooms at the same time. Imagine instead if you had to call Hilton to inquire about each room individually. On any given call, the only thing the reservation clerk could tell you was whether, say, room 1226 at the San Francisco Hilton was available for the night you wanted. If not, you had to make another call to find out about room 1227, then another for room 1228. Booking a room with an Airbnb host was a little like that. So Airbnb had to figure out how a market with many hosts offering one room at a time could compete more effectively with hotels. Price was obviously important. But it was the spread of smartphones that helped Airbnb close the speed gap, and that may have mattered even more than price. Today, as hosts manage their reservations on their smartphones, they don’t have to wait until they return home to confirm a booking—they just check their phones. They can also, as soon as the room is booked, immediately update their Airbnb listing to remove its availability. That in turn makes it easier for a traveler searching for a room to find one that’s available, even though he or she still has to query one room at a time. Thus smartphones make the home hosting market work better not just because hosts can respond faster but also because they can update their bookings, which makes them more informative. This, too, reduces congestion (fewer rooms appear to be available, and a room that looks available is more likely to actually be so), and as a result helps travelers search more efficiently, with fewer time-wasting false leads.

Have you bought a new car lately? Well, the car is becoming a smartphone on wheels.

Building a Better Battery Boyoun Kim By BRIAN X. CHEN and NICK BILTON SAN FRANCISCO — The next breakthrough smartphone, or maybe the one after that, might not have a traditional battery as its sole source of power. Instead, it could pull energy from the air or power itself through television, cellular or Wi-Fi signals. Engineers at Apple even tried for many years to build a smarter battery by adding solar charging to iPhones and iPods, a former Apple executive said. And they have continued to experiment with solar charging, two people who work at the company said. Batteries, long the poor cousin to computer chips in research-obsessed Silicon Valley, are now the rage. As tech companies push their businesses into making wearable devices like fitness bands, eyeglasses and smart watches, the limitations of battery technology have become the biggest obstacle to sales and greater profits. Consumers are unlikely to embrace a wristwatch computer like the one being worked on by Apple, or Google’s smart glasses, if they work only a few hours between charges and must be removed to be plugged in.

Every choice we make in life is an experiment. Every day offers fresh opportunities to find better decision-making frames. We live in a time when data is more plentiful, cheaper to analyze, and easier to translate into action than ever before. Smartphones, websites, digital databases, and apps put information at our fingertips. But it only becomes useful if we know how to make sense of it.

Many in Hollywood view Disney as a soulless, creativity-killing machine that treats motion pictures like toothpaste and leaves no room for the next great talent, the next great idea, or the belief that films have any meaning beyond their contribution to the bottom line. By contrast, investors and MBAs are thrilled that Disney has figured out how to make more money, more consistently, from the film business than anyone ever has before. But actually, Disney isn’t in the movie business, at least as we previously understood it. It’s in the Disney brands business. Movies are meant to serve those brands. Not the other way around. Even some Disney executives admit in private that they feel more creatively limited in their jobs than they imagined possible when starting careers in Hollywood. But, as evidenced by box-office returns, Disney is undeniably giving people what they want. It’s also following the example of one of the men its CEO, Bob Iger, admired most in the world: Apple’s cofounder, Steve Jobs. Apple makes very few products, focuses obsessively on quality and detail, and once it launches something that consumers love, milks it endlessly. People wondering why there’s a new Star Wars movie every year could easily ask the same question about the modestly updated iPhone that launches each and every fall. Disney approaches movies much like Apple approaches consumer products. Nobody blames Apple for not coming out with a groundbreaking new gadget every year, and nobody blames it for coming out with new versions of its smartphone and tablet until consumers get sick of them. Microsoft for years tried being the “everything for everybody” company, and that didn’t work out well. So if Disney has abandoned whole categories of films that used to be part of every studio’s slates and certain people bemoan the loss, well, that’s simply not its problem.

SmartThings said in a blog post this week that it would operate as an independent business within Samsung's Open Innovation Center and would relocate to a headquarters in Palo Alto. Joining forces with Samsung will enable SmartThings to support leading smartphone vendors, devices and applications, according to the blog post.

What happened to Samsung, as well as to HTC and Motorola before it, is illustrative. The evolution of the smartphone industry is a microcosm of what’s happening to the broader economic landscape. In this new world, platforms sit at the top of the economy. They have the most market power, the highest profits, and the most sustainable competitive advantage. As Samsung showed, it’s still possible to build a valuable linear business, but its competitive advantage often evaporates quickly as products get commoditized and competitors copy features—leaving the originator continually scrambling to replace those strengths. Features are easy to emulate; networks aren’t. Products get commoditized; platforms don’t.

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Similarly, Facebook wasn’t the first social network. Amazon wasn’t the first online bookseller. Apple wasn’t the first to sell smartphones or MP3 players.

A software company offering a health and wellness app could also offer live counseling sessions over your smartphone.

Off-line summer camps and detoxes specifically designed to detach Americans from their smartphones have popped up as real businesses that are attracting waves of

When a computer chimes or a smartphone vibrates with a new message, the brain starts anticipating the momentary distraction that opening an email provides. That expectation, if unsatisfied, can build until a meeting is filled with antsy executives checking their buzzing BlackBerrys under the table, even if they know it’s probably only their latest fantasy football results. (On the other hand, if someone disables the buzzing—and, thus, removes the cue—people can work for hours without thinking to check their in-boxes.)

For any creativity enthusiast, you can’t make connections between different ideas if you are always busy watching TV, smartphone, or engaged in any other kind of distraction.

Each piece of content was infinitely manipulable and recyclable. Every facet of every post—from the copy and artwork to the length and layout—represented a decision, and every decision was worth tinkering with and rethinking. For instance, when she noticed a preponderance of smartphone readers sharing articles over email, she enlarged the email icon on BuzzFeed’s mobile displays. In the span of a week, the number of shares via mobile email doubled.

the years ahead, Tesla would also expand its vehicle fleet, adding a compact SUV, a pickup truck, a heavy-duty truck, and a small bus into the mix. The buses would be autonomous, to be summoned by smartphone app, or via buttons at existing stops. The advent of full self-driving capability, which Musk said would ultimately be safer than human-driven vehicles by an order of magnitude, would also enable a business built around car-sharing. Owners could add their cars to Tesla’s shared fleet to generate income when they weren’t using them. In cities where there weren’t enough customer-owned cars to meet the demand for such shared-use cases, Tesla would operate its own fleet—a move that would put it in direct competition with Lyft and Uber.

Anyone with a smartphone and a full email in-box knows that it's easy to be busy while not being aware that we're actually living.

Deep State”—the Invisible Government The terms “invisible government,” “shadow government,” and more recently “Deep State” have been used to describe the secretive, occult, and international banking and business families that control financial institutions, both political parties, and cabals within various intelligence agencies in Britain and America. Edward L. Bernays, a pioneer in the field of propaganda, spoke of the “invisible government” as the “true ruling power of our country.” He said, “We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.”40 “The political process of the United States of America [is] under attack by intelligence agencies and individuals in those agencies,” U.S. representative Dennis Kucinich (D-OH) said. “You have politicization of agencies that is resulting in leaks from anonymous, unknown people, and the intention is to take down a president. Now, this is very dangerous to America. It’s a threat to our republic; it constitutes a clear and present danger to our way of life.”41 Emotional Contagion One of the reasons why the Deep State has been able to hide in plain sight is because it controls the mainstream media in the United States. Despite the growing evidence of its existence, the media largely denies this reality. David Remnick, editor of the New Yorker, wrote an article titled, “There Is No Deep State: The Problem in Washington Is Not a Conspiracy Against the President; It’s the President Himself.” Like the “thought police” in George Orwell’s 1984—a classic book about a dystopian future where critical thought is suppressed by a totalitarian regime—the Deep State uses the media to program the population according to the dictates of Big Brother and tell people in effect that “WAR IS PEACE,” “FREEDOM IS SLAVERY,” and “IGNORANCE IS STRENGTH.”42 Many of the largest social media platforms are used by the Deep State for surveillance and to influence the masses. Many people think social media is just for personal fun and networking with friends, family, and business associates. However, this innocent activity enables powerful computer networks to create detailed profiles of people’s political and moral beliefs and buying habits, as well as a deep analysis of their psychological conflicts, emotional problems, and pretty much anything Big Brother wants to know. Most people don’t understand the true extent of surveillance now occurring. For at least a decade, digital flat-screen televisions, cell phones and smartphones, laptop computers, and most devices with a camera and microphone could be used to spy on you without your knowledge. Even if the power on one of these devices was off, you could still be recorded by supercomputers collecting “mega-data” for potential use later. These technologies are also used to transform

The paper was engaged in a daily fight for survival that distracted its leaders from making necessary innovations. People were reading news on their smartphones, but the Times did not yet have an app for the iPhone. Its storehouse of wonderful recipes could not be monetized because they weren’t digitized. There were 50 projects stacked up undone on the business side’s list of top priorities. Creative thinking about how to fix the broken business model came to a halt.

turned subway stations into virtual stores where people shop with their smartphones by snapping bar codes that appear alongside pictures of products.

Wi-Fi is one of the maximum vital technological developments of the present day age. It’s the wireless networking wellknown that enables us experience all of the conveniences of cutting-edge media and connectivity. But what is Wi-Fi, definitely? The time period Wi-Fi stands for wi-fi constancy. Similar to other wi-fi connections, like Bluetooth, Wi-Fi is a radio transmission generation. Wireless fidelity is built upon a fixed of requirements that permit high-pace and at ease communications among a huge sort of virtual gadgets, get admission to points, and hardware. It makes it viable for Wi-Fi succesful gadgets to get right of entry to the net without the want for real wires. Wi-Fi can function over brief and long distances, be locked down and secured, or be open and unfastened. It’s particularly flexible and is simple to use. That’s why it’s located in such a lot of famous devices. Wi-Fi is ubiquitous and exceedingly essential for the manner we function our contemporary linked world. How does Wi-Fi paintings? Bluetooth Mesh Philips Hue Wi-fi Although Wi-Fi is commonly used to get right of entry to the internet on portable gadgets like smartphones, tablets, or laptops, in actuality, Wi-Fi itself is used to hook up with a router or other get entry to point which in flip gives the net get entry to. Wi-Fi is a wireless connection to that tool, no longer the internet itself. It also affords get right of entry to to a neighborhood community of related gadgets, that's why you may print photos wirelessly or study a video feed from Wi-Fi linked cameras without a want to be bodily linked to them. Instead of the usage of stressed connections like Ethernet, Wi-Fi uses radio waves to transmit facts at precise frequencies, most typically at 2.4GHz and 5GHz, although there are numerous others used in more niche settings. Each frequency range has some of channels which wireless gadgets can function on, supporting to spread the burden in order that person devices don’t see their indicators crowded or interrupted by other visitors — although that does happen on busy networks.

By 2008, storm clouds were gathering over Microsoft. PC shipments, the financial lifeblood of Microsoft, had leveled off. Meanwhile sales of Apple and Google smartphones and tablets were on the rise, producing growing revenues from search and online advertising that Microsoft hadn’t matched. Meanwhile, Amazon had quietly launched Amazon Web Services (AWS), establishing itself for years to come as a leader in the lucrative, rapidly growing cloud services business. The logic behind the advent of the cloud was simple and compelling. The PC Revolution of the 1980s, led by Microsoft, Intel, Apple, and others, had made computing accessible to homes and offices around the world. The 1990s had ushered in the client/server era to meet the needs of millions of users who wanted to share data over networks rather than on floppy disks. But the cost of maintaining servers in an ever-growing sea of data—and the advent of businesses like Amazon, Office 365, Google, and Facebook—simply outpaced the ability for servers to keep up. The emergence of cloud services fundamentally shifted the economics of computing. It standardized and pooled computing resources and automated maintenance tasks once done manually. It allowed for elastic scaling up or down on a self-service, pay-as-you-go basis. Cloud providers invested in enormous data ​centers around the world and then rented them out at a lower cost per user. This was the Cloud Revolution. Amazon was one of the first to cash in with AWS. They figured out early on that the same cloud infrastructure they used to sell books, movies, and other retail items could be rented, like a time-share, to other businesses and startups at a much lower price than it would take for each company to build its own cloud. By June 2008, Amazon already had 180,000 developers building applications and services for their cloud platform. Microsoft did not yet have a commercially viable cloud platform. All of this spelled trouble for Microsoft. Even before the Great Recession of 2008, our stock had begun a downward slide. In a long-planned move, Bill Gates left the company that year to focus on the Bill & Melinda Gates Foundation. But others were leaving, too. Among them, Kevin Johnson, president of the Windows and online services business, announced he would leave to become CEO of Juniper Networks. In their letter to shareholders that year, Bill and Steve Ballmer noted that Ray Ozzie, creator of Lotus Notes, had been named the company’s new Chief Software Architect (Bill’s old title), reflecting the fact that a new generation of leaders was stepping up in areas like online advertising and search. There was no mention of the cloud in that year’s shareholder letter, but, to his credit, Steve had a game plan and a wider view of the playing field.

Irresistible traces the rise of addictive behaviors, examining where they begin, who designs them, the psychological tricks that make them so compelling, and how to minimize dangerous behavioral addiction as well as harnessing the same science for beneficial ends. If app designers can coax people to spend more time and money on a smartphone game, perhaps policy experts can also encourage people to save more for retirement or donate to more charities.

Airport Police Screeners are duty bound to remain vigilant whilst on duty, conduct random surveillance/screening of arriving and departing passengers (and their baggage) for persons who may pose a threat to civil aviation; How is this possible when most of them in some Middle East Countries for instance, are Smartphone addicts, who can be seen busy on them, whilst at post ?

Assign a file or paper tray to collect single-side printed paper for reuse. Boycott paper sourced from virgin forests and reams sold in plastic. Cancel magazine and newspaper subscriptions; view them online instead. Digitize important receipts and documents for safekeeping. Digital files are valid proofs for tax purposes. Download CutePDF Writer to save online files without having to print them. Email invitations or greeting cards instead of printing them (see “Holidays and Gifts” chapter). Forage the recycling can when paper scraps are needed, such as for bookmarks or pictures (for school collages, for example). Give extra paper to the local preschool. Hack the page margins of documents to maximize printing. Imagine a paperless world. Join the growing paperless community. Kill the fax machine; encourage electronic faxing through a service such as HelloFax. Limit yourself to print only on paper that has already been printed on one side. Make online billing and banking a common practice. Nag the kids’ teachers to send home only important papers. Opt out of paper newsletters. Print on both sides when using a new sheet of paper (duplex printing). Question the need for printing; print only when absolutely necessary. In most cases, it is not. Repurpose junk mail envelopes—make sure to cross out any barcode. Sign electronically using the Adobe Acrobat signing feature or SignNow.com. Turn down business cards; enter relevant info directly into a smartphone. Use shredded paper as a packing material, single-printed paper fastened with a metal clip for a quick notepad (grocery lists, errands lists), and double-printed paper to wrap presents or pick up your dog’s feces. Visit the local library to read business magazines and books. Write on paper using a pencil, which you can then erase to reuse paper, or better yet, use your computer, cell phone, or erasable board instead of paper. XYZ: eXamine Your Zipper; i.e., your leaks: attack any incoming source of paper.

It encouraged the public’s expectation that news be relayed in real time, upending the traditional newspaper schedule that for over a century had served as the de facto circadian rhythm of the profession. As important, it meant journalists would be armed with the power tools of the newsroom—word processors, internet hookups, cameras and video equipment—no matter where they were when news broke. The old, diurnal news cycle gave way to the 24/7 news cycle in a world in which people got updates constantly (and, to a degree, passively) from their smartphones, as if staying informed via an IV drip.

We were at 0G in 1940, when the first telephone networks began to roll out. This was the deceptive phase. It took forty years to crawl our way to 1G, which showed up via the first mobile phones in the 1980s, marking the transition from deceptive to disruptive. By the 90s, around the time the internet emerged, 2G came along for the ride. But the ride didn’t last long. A decade later, 3G ushered in a new era of acceleration as bandwidth costs began to plummet—at a staggeringly consistent 35 percent per year. Smartphones, mobile banking, and e-commerce unleashed 4G networks in 2010. But starting in 2019, 5G will begin to hotwire the whole deal, delivering speeds a hundred times faster at near-zero prices.

Lazaridis already had a successful suite of products, so he and his team weren’t watching the fringe. They weren’t paying attention as a new trend emerged—smartphones that would become all-purpose mobile computing devices, with the power of a PC right in our pockets. Rather than carrying a BlackBerry for business and an iPod or a laptop for personal use, consumers would naturally gravitate toward one device that could meet all the demands of their everyday needs and work tasks.

These arguments further distracted RIM from recalibrating its strategy and from monitoring the fringes of society, even as it was becoming clear that the iPhone was ushering in a new era of mobile connectivity. Rather than quickly adapting its beloved product for a new generation of mobile users, RIM continued tweaking and incrementally improving its existing BlackBerrys and their operating systems. But that first iPhone was in many ways a red herring. Apple swiftly made improvements to the phone and the operating system. Soon it became clear that the iPhone was never intended to compete against the BlackBerry. Apple had an entirely different vision for the future of smartphones—it saw the trend in single devices for all of life, not just business—and it would leapfrog RIM as a result.

It can be as simple as a talking-head video of you describing your products and services, which you can shoot and upload in the space of five minutes using a handheld camera or even a smartphone. Another example is using social media as a two-way communication medium for engaging with customers and prospects. Doing just these two things will create deeper connections because you’ll be adding personality to your business.

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Deep in a man’s heart are some fundamental questions that simply cannot be answered at the kitchen table. Who am I? What am I made of? What am I destined for? It is fear that keeps a man at home where things are neat and orderly and under his control. But the answers to his deepest questions are not to be found on television or on his smartphone. Out there on the burning desert sands, lost in a trackless waste, Moses received his life’s mission and purpose. He is called out, called up into something much bigger than he ever imagined, much more serious than CEO or “prince of Egypt.” Under foreign stars, in the dead of night, Jacob received a new name, his real name. No longer is he a shrewd business negotiator, but now he is one who wrestles with God. The wilderness trial of Christ is, at its core, a test of his identity. “If you are who you think you are . . .” If a man is ever to find out who he is and what he’s here for, he has got to take that journey for himself. He has got to get his heart back.