Sites That Pay For Quotes

Write. Don't talk about writing. Don't tell me about your wonderful story ideas. Don't give me a bunch of 'somedays'. Plant your ass and scribble, type, keyboard. If you have any talent at all it will leak out despite your failure to pay attention in English." [The Instrumentalities of the Night: An Interview with Glen Cook, The SF Site, September 2005]

If you’re not paying for something, you’re not the customer; you’re the product being sold. —Andrew Lewis, under the alias Blue_beetle, on the Web site MetaFilter

The more people stared at their phones, the more money these companies made. Period. The people in Silicon Valley did not want to design gadgets and websites that would dissolve people’s attention spans. They’re not the Joker, trying to sow chaos and make us dumb. They spend a lot of their own time meditating and doing yoga. They often ban their own kids from using the sites and gadgets they design, and send them instead to tech-free Montessori schools. But their business model can only succeed if they take steps to dominate the attention spans of the wider society. It’s not their goal, any more than ExxonMobil deliberately wants to melt the Arctic. But it’s an inescapable effect of their current business model.

So Medicare decided to pay hospitals like ours for internship and residency training programs, get it? It’s a win-win, as they say—the hospital gets patients cared for by interns and residents around the clock,people like us who live on site, and whose stipend is a bloody fraction of what the hospital would pay full-time physicians. And Medicare delivers health care to the poor.

The realms of dating, marriage, and sex are all marketplaces, and we are the products. Some may bristle at the idea of people as products on a marketplace, but this is an incredibly prevalent dynamic. Consider the labor marketplace, where people are also the product. Just as in the labor marketplace, one party makes an offer to another, and based on the terms of this offer, the other person can choose to accept it or walk. What makes the dating market so interesting is that the products we are marketing, selling, buying, and exchanging are essentially our identities and lives. As with all marketplaces, every item in stock has a value, and that value is determined by its desirability. However, the desirability of a product isn’t a fixed thing—the desirability of umbrellas increases in areas where it is currently raining while the desirability of a specific drug may increase to a specific individual if it can cure an illness their child has, even if its wider desirability on the market has not changed. In the world of dating, the two types of desirability we care about most are: - Aggregate Desirability: What the average demand within an open marketplace would be for a relationship with a particular person. - Individual Desirability: What the desirability of a relationship with an individual is from the perspective of a specific other individual. Imagine you are at a fish market and deciding whether or not to buy a specific fish: - Aggregate desirability = The fish’s market price that day - Individual desirability = What you are willing to pay for the fish Aggregate desirability is something our society enthusiastically emphasizes, with concepts like “leagues.” Whether these are revealed through crude statements like, “that guy's an 8,” or more politically correct comments such as, “I believe she may be out of your league,” there is a tacit acknowledgment by society that every individual has an aggregate value on the public dating market, and that value can be judged at a glance. When what we have to trade on the dating market is often ourselves, that means that on average, we are going to end up in relationships with people with an aggregate value roughly equal to our own (i.e., individuals “within our league”). Statistically speaking, leagues are a real phenomenon that affects dating patterns. Using data from dating websites, the University of Michigan found that when you sort online daters by desirability, they seem to know “their place.” People on online dating sites almost never send a message to someone less desirable than them, and on average they reach out to prospects only 25% more desirable than themselves. The great thing about these markets is how often the average desirability of a person to others is wildly different than their desirability to you. This gives you the opportunity to play arbitrage with traits that other people don’t like, but you either like or don’t mind. For example, while society may prefer women who are not overweight, a specific individual within the marketplace may prefer obese women, or even more interestingly may have no preference. If a guy doesn’t care whether his partner is slim or obese, then he should specifically target obese women, as obesity lowers desirability on the open marketplace, but not from his perspective, giving him access to women who are of higher value to him than those he could secure within an open market.

The Post is famous for its investigative journalism. It pours energy and investment and sweat and dollars into uncovering important stories. And then a bunch of websites summarize that [work] in about four minutes and readers can access that news for free. One question is, how do you make a living in that kind of environment? If you can't, it's difficult to put the right resources behind it. ... Even behind a paywall, websites can summarize your work and make it available for free. From a reader point of view, the reader has to ask, 'Why should I pay you for all that journalistic effort when I can get it for free from another site?'

If we continue to be a society of people who are severely under-slept and overworked; who switch tasks every three minutes; who are tracked and monitored by social-media sites designed to figure out our weaknesses and manipulate them to make us scroll and scroll and scroll; who are so stressed that we become hypervigilant; who eat diets that cause our energy to spike and crash; who are breathing in a chemical soup of brain-inflaming toxins every day—then, yes, we will continue to be a society with serious attention problems.

Virtually every serial killer will begin in what we call his primary comfort zone. It may be an area close to his home, his place of work, a park that he knows well, or any other site where he feels comfortable and confident. When we get a serial killer or rapist case, we always pay special attention to the location of the first crime in the series, because it will tell us a lot about him.

I’m not sure how the ponies happened, though I have an inkling: “Can I get you anything?” I’ll say, getting up from a dinner table, “Coffee, tea, a pony?” People rarely laugh at this, especially if they’ve heard it before. “This party’s ‘sposed to be fun,” a friend will say. “Really? Will there be pony rides?” It’s a nervous tic and a cheap joke, cheapened further by the frequency with which I use it. For that same reason, it’s hard to weed it out of my speech – most of the time I don’t even realize I’m saying it. There are little elements in a person’s life, minor fibers that become unintentionally tangled with your personality. Sometimes it’s a patent phrase, sometimes it’s a perfume, sometimes it’s a wristwatch. For me, it is the constant referencing of ponies. I don’t even like ponies. If I made one of my throwaway equine requests and someone produced an actual pony, Juan-Valdez-style, I would run very fast in the other direction. During a few summers at camp, I rode a chronically dehydrated pony named Brandy who would jolt down without notice to lick the grass outside the corral and I would careen forward, my helmet tipping to cover my eyes. I do, however, like ponies on the abstract. Who doesn’t? It’s like those movies with the animated insects. Sure, the baby cockroach seems cute with CGI eyelashes, but how would you feel about fifty of her real-life counterparts living in your oven? And that’s precisely the manner in which the ponies clomped their way into my regular speech: abstractly. “I have something for you,” a guy will say on our first date. “Is it a pony?” No. It’s usually a movie ticket or his cell phone number. But on our second date, if I ask again, I’m pretty sure I’m getting a pony. And thus the Pony drawer came to be. It’s uncomfortable to admit, but almost every guy I have ever dated has unwittingly made a contribution to the stable. The retro pony from the ‘50s was from the most thoughtful guy I have ever known. The one with the glitter horseshoes was from a boy who would later turn out to be straight somehow, not gay. The one with the rainbow haunches was from a librarian, whom I broke up with because I felt the chemistry just wasn’t right, and the one with the price tag stuck on the back was given to me by a narcissist who was so impressed with his gift he forgot to remover the sticker. Each one of them marks the beginning of a new relationship. I don’t mean to hint. It’s not a hint, actually, it’s a flat out demand: I. Want. A. Pony. I think what happens is that young relationships are eager to build up a romantic repertoire of private jokes, especially in the city where there’s not always a great “how we met” story behind every great love affair. People meet at bars, through mutual friends, on dating sites, or because they work in the same industry. Just once a coworker of mine, asked me out between two stops on the N train. We were holding the same pole and he said, “I know this sounds completely insane, bean sprout, but would you like to go to a very public place with me and have a drink or something...?” I looked into his seemingly non-psycho-killing, rent-paying, Sunday Times-subscribing eyes and said, “Sure, why the hell not?” He never bought me a pony. But he didn’t have to, if you know what I mean.

According to one study, “a quarter of the workers rebuilding the city were immigrants lacking papers, almost all of them Hispanic, making far less money than legal workers.” In Mississippi, a class-action lawsuit forced several companies to pay hundreds of thousands of dollars in back wages to immigrant workers. Some were not paid at all. On one Halliburton/KBR job site, undocumented immigrant workers reported being wakened in the middle of the night by their employer (a subsubcontractor), who allegedly told them that immigration agents were on their way. Most workers fled to avoid arrest; after all, they could end up in one of the new immigration prisons that Halliburton/KBR had been contracted to build for the federal government.

Alcoa, the biggest aluminum company in the country, encountered two problems peculiar to Iceland when, in 2004, it set about erecting its giant smelting plant. The first was the so-called hidden people—or, to put it more plainly, elves—in whom some large number of Icelanders, steeped long and thoroughly in their rich folkloric culture, sincerely believe. Before Alcoa could build its smelter it had to defer to a government expert to scour the enclosed plant site and certify that no elves were on or under it. It was a delicate corporate situation, an Alcoa spokesman told me, because they had to pay hard cash to declare the site elf-free, but, as he put it, “we couldn’t as a company be in a position of acknowledging the existence of hidden people.

If we aren't living our lives doing what we are meant to be doing, and what we were essentially created to bring to the planet, the universe is going to let us know. Nothing will be working in our favor, nothing will ever seem to go right, and we will exist in a miserable robotic lifestyle.

This encouraged Grant to revive a proposal he had floated a year earlier to connect American canals and rivers into a national network, lowering transport costs and stoking business. He also wanted to revive American shipbuilding, which had been badly damaged during the war, by paying “ample compensation” to American ships that carried mail domestically and abroad. Grant expanded this vision by again endorsing a canal to connect the Atlantic and Pacific Oceans and he had surveys conducted to locate the most feasible site. Quite visionary about this pathway, Grant maintained that “it would add largely to the wealth of the Pacific coast, and, perhaps, change the whole current of the trade of the world.

After studying all the hidden data—the stuff that Facebook doesn’t release to the public—the company’s scientists reached a definite conclusion. They wrote: “Our algorithms exploit the human brain’s attraction to divisiveness,” and “if left unchecked,” the site would continue to pump its users with “more and more divisive content in an effort to gain user attention and increase time on the platform.

Lower prices led to more customer visits. More customers increased the volume of sales and attracted more commission-paying third-party sellers to the site. That allowed Amazon to get more out of fixed costs like the fulfillment centers and the servers needed to run the website. This greater efficiency then enabled it to lower prices further. Feed any part of this flywheel, they reasoned, and it should accelerate the loop.

And it would be startlingly cheap. IV estimates the “Save the Arctic” plan could be set up in just two years at a cost of roughly $20 million, with an annual operating cost of about $10 million. If cooling the poles alone proved insufficient, IV has drawn up a “Save the Planet” version, with five worldwide base stations instead of two, and three hoses at each site. This would put about three to five times the amount of sulfur dioxide into the stratosphere. Even so, that would still represent less than 1 percent of current worldwide sulfur emissions. IV estimates this plan could be up and running in about three years, with a startup cost of $150 million and annual operating costs of $100 million. So Budyko’s Blanket could effectively reverse global warming at a total cost of $250 million. Compared with the $1.2 trillion that Nicholas Stern proposes spending each year to attack the problem, IV’s idea is, well, practically free. It would cost $50 million less to stop global warming than what Al Gore’s foundation is paying just to increase public awareness about global warming. And there lies the key to the question we asked at the beginning of this chapter: What do Al Gore and Mount Pinatubo have in common? The answer is that Gore and Pinatubo both suggest a way to cool the planet, albeit with methods whose cost-effectiveness are a universe apart.

The likeness of a man is quite independent; everywhere that it stands, it stands for itself, and we do not require it to mark the site of a particular grave. But I must acknowledge to you to having a strange feeling; even to likenesses I have a kind of disinclination. Whenever I see them they seem to be silently reproaching me. They point to something far away from us,—gone from us; and they remind me how difficult it is to pay right honor to the present.

in sales, activity drives everything—that’s the law. Activity is the hard work of sales and it is the price you pay for your commission checks. Activities include: Cold calling, first-time visits, follow-up calls, product demonstrations, walk-throughs, test drives, site visits, open houses, tours, presentations, proposals, referrals, direct mail, and so forth. The fact is, if you have enough activity, you will at least sell something, even if you do everything else wrong. If you have no activity, but do everything else right, you will sell nothing.

Pen, you really shouldn’t use the same password for all your accounts. I’ve headed off three hackers in the last week who would’ve gotten into your PayPal, bank, and electric company accounts.” “What?” Penelope was obviously confused at the change in subject, but Cade merely relaxed back in his seat and kept his eyes on Beth as she fidgeted uncomfortably. “Using PenisGod isn’t a good username for things like Amazon and eBay. And you really need to delete your craigslist account because calling yourself a penis god is only attracting weirdos. You probably don’t even remember you had that old ad up when you were trying to sell your bicycle. Well, it’s one of the most clicked-on ads on the site for San Antonio. I’m not exaggerating either. You had four hundred and sixty-nine messages—and I’m not even going to comment on the sixty-nine thing. But three hundred and fourteen of those contained pictures of men’s dicks. Fifty-seven contained marriage proposals, most from overseas; twenty-seven were from women who were interested in a threesome with you, fifty-five were spam, people trying to get you to click on links or buy some crap product, and the remaining sixteen emails were religious in nature, telling you to repent for your soul.” “I should probably be pissed you got into my account, but I trust you, so I’m not. But it’s not penis god!” Penelope exclaimed huffily. “It’s Pen IS God.” Cade burst out laughing. “Seriously, sis? Penis god? Just wait until the guys hear this!

Bezos had seemingly made up his mind that he was no longer going to indulge in financial maneuvering as a way to escape the rather large hole Amazon had dug for itself, and it wasn’t just through borrowing Sinegal’s business plan. At a two-day management and board offsite later that year, Amazon invited business thinker Jim Collins to present the findings from his soon-to-be-published book Good to Great. Collins had studied the company and led a series of intense discussions at the offsite. “You’ve got to decide what you’re great at,” he told the Amazon executives. Drawing on Collins’s concept of a flywheel, or self-reinforcing loop, Bezos and his lieutenants sketched their own virtuous cycle, which they believed powered their business. It went something like this: Lower prices led to more customer visits. More customers increased the volume of sales and attracted more commission-paying third-party sellers to the site. That allowed Amazon to get more out of fixed costs like the fulfillment centers and the servers needed to run the website. This greater efficiency then enabled it to lower prices further. Feed any part of this flywheel, they reasoned, and it should accelerate the loop. Amazon executives were elated; according to several members of the S Team at the time, they felt that, after five years, they finally understood their own business. But when Warren Jenson asked Bezos if he should put the flywheel in his presentations to analysts, Bezos asked him not to. For now, he considered it the secret sauce.

The United States of America has now reached a whole new level of patriarchal absurdity. You mean they massacred the Indians, enslaved the Africans, cut down all the trees, poisoned all the rivers, and extinguished or imprisoned all the animals for THIS, this hellhole of bombast and hamburgers and opioid addictions and cardboard-box houses and pretend ideas? You mean they used up all the oxygen on 4th of July firecrackers and forcing kids to pledge allegiance to the flag every goddam day, drank Coke till they choked, spat tobaccy till they puked, fought cancer (but only for people with lots of money), nestled in Nestlés, slurped slurpees, burped burpees, handed on herpes, Tasered the wayward, jailed the frail and tortured about a million billion chickens (then fried and ate them), just so people can drive around and shoot each other and create GoFundMe sites to pay the hospital bills?

Like Barry before him, Diop complained that Chinese projects were negotiated with a total lack of transparency. “If we are paying for big projects we want them to include real transfer of technology and of expertise, but the Chinese bring all their own workers, and the few Guineans are reduced to the role of task boys. In one case we had here, a Chinese company was hired to build a bridge and they did most of their work at night, and they wouldn’t let anyone onto their site. Between the groundbreaking and inauguration ceremonies, they give out no information at all, nothing.” Diop said that his group and others in the civil society coalition had repeatedly tried to speak with Chinese contractors and Chinese diplomats to impress upon them the need to reconsider their approach to things in Guinea, but had been either patronized or turned away. “You go to see them and they say go see your minister, or go see your president, he’s the one who approved these arrangements.” I heard very similar language from disgruntled civil society figures virtually everywhere I traveled.

People, especially those in charge, rarely invite you into their offices and give freely of their time. Instead, you have to do something unique, compelling, even funny or a bit daring, to earn it. Even if you happen to be an exceptionally well-rounded person who possesses all of the scrappy qualities discussed so far, it’s still important to be prepared, dig deep, do the prep work, and think on your feet. Harry Gordon Selfridge, who founded the London-based department store Selfridges, knew the value of doing his homework. Selfridge, an American from Chicago, traveled to London in 1906 with the hope of building his “dream store.” He did just that in 1909, and more than a century later, his stores continue to serve customers in London, Manchester, and Birmingham. Selfridges’ success and staying power is rooted in the scrappy efforts of Harry Selfridge himself, a creative marketer who exhibited “a revolutionary understanding of publicity and the theatre of retail,” as he is described on the Selfridges’ Web site. His department store was known for creating events to attract special clientele, engaging shoppers in a way other retailers had never done before, catering to the holidays, adapting to cultural trends, and changing with the times and political movements such as the suffragists. Selfridge was noted to have said, “People will sit up and take notice of you if you will sit up and take notice of what makes them sit up and take notice.” How do you get people to take notice? How do you stand out in a positive way in order to make things happen? The curiosity and imagination Selfridge employed to successfully build his retail stores can be just as valuable for you to embrace in your circumstances. Perhaps you have landed a meeting, interview, or a quick coffee date with a key decision maker at a company that has sparked your interest. To maximize the impression you’re going to make, you have to know your audience. That means you must respectfully learn what you can about the person, their industry, or the culture of their organization. In fact, it pays to become familiar not only with the person’s current position but also their background, philosophies, triumphs, failures, and major breakthroughs. With that information in hand, you are less likely to waste the precious time you have and more likely to engage in genuine and meaningful conversation.

THE GLOBE | Unlocking the Wealth in Rural Markets Mamta Kapur, Sanjay Dawar, and Vineet R. Ahuja | 151 words In India and other large emerging economies, rural markets hold great promise for boosting corporate earnings. Companies that sell in the countryside, however, face poor infrastructure, widely dispersed customers, and other challenges. To better understand the obstacles and how to overcome them, the authors—researchers with Accenture—conducted extensive surveys and interviews with Indian business leaders in multiple industries. Their three-year study revealed several successful strategies for increasing revenues and profits in rural markets: Start with a good distribution plan. The most effective approaches are multipronged—for example, adding extra layers to existing networks and engaging local partners to create new ones. Mine data to identify prospective customers. Combining site visits, market surveys, and GIS mapping can help companies discover new buyers. Forge tight bonds with channel partners. It pays to spend time and money helping distributors and retailers improve their operations. Create durable ties with customers. Companies can build loyalty by addressing customers’ welfare and winning the trust of community leaders.

Daily work in the field of online advertising, as Jack Goldenberg sees it, is still significantly different from what the trends are propagated by online promotions. Defining online budget According to Jack Goldenberg a vast majority of the budget for online advertising does not exceed $2,000 on a monthly basis, depending on the perception of the company as they can bring effects "online adventure", established budgets for online advertising move in value from $200 to $2,000 per month (with highest proportion of $200-$500). This does not mean that a number of companies gives less advertising - but even then it can not be called "creating the campaign." Goldenberg believes that in order to create an online advertising campaign there should be a budget of at least $500 for the use of different types of online advertising. Goldenberg explains this as: In an environment of such budget is not simply distribute the money "wisely" and that since it has obvious benefits through a variety of online advertising systems. Jack Goldenberg found out how most companies in the world and USA are oriented towards effects in relation to the funds that are made for advertising. In this type of company, regardless of what everyone knows to be used types of brand advertising (advertising through banners - display advertising) to create recognizable firms in certain target groups, the effects of such advertising are not directly comparable with respect to the effects of (price per click - CPC - Cost per click) with contextual advertising, which for years has given much more efficient (measurable) results in relation to advertising banners, concludes Mr. Goldenberg. According to Yoel Goldenberg it is good when there is an understanding in companies that brand advertising has a different type of effects in relation to the PPC (contextual) advertising, and that would be it "documented" in a certain way, it is necessary to constantly explore and find those web sites that deliver the best effects for optimum need of assets. The process of creating an online advertising campaigns, explained by Goldenberg, usually starts (or should start) finding individual Web sites on which to advertise a company could, possibly longer term. Unfortunately, says Goldenberg, in our country is not in all sectors (industries) simply find diverse Web sites from which to choose "pretenders" for online advertising. An even greater problem is the fact that long-term advertising on a Web site does not bring the desired effect, unless it is constantly not working to the content of advertising often changes with an emphasis on meeting the needs of potential clients.

Launching “Buy It Now” was a large change that touched every transaction, but the eBay team also innovated across the experience for both sellers and buyers as well. With an initial success, we doubled down on innovation to drive growth. We introduced stores on eBay, which dramatically increased the amount of product offered for sale on the platform. We expanded the menu of optional features that sellers could purchase to better highlight their listings on the site. We improved the post-transaction experience on ebay.com by significantly improving the “checkout” flow, including the eventual seamless integration of PayPal on the eBay site. Each of these innovations supported the growth of the business and helped to keep that gravity at bay. Years later, Jeff became a general partner at Andreessen Horowitz, where he would kick off the firm’s success in startups with network effects, investing in Airbnb, Instacart, Pinterest, and others. I’m lucky to work with him! He recounted in an essay on the a16z blog that his strategy was to grow eBay by adding layers and layers of new revenue—like “adding layers to the cake.” You can see it visually here: Figure 12: eBay’s growth layer cake As the core US business began to look more like a line than a hockey stick, international and payments were layered on top. Together, the aggregate business started to look like a hockey stick, but underneath it was actually many new lines of business.

Donner un avis n’est pas compliqué. On peut donner un avis au Maroc. On peut donner un avis sur la monarchie. Et d’ailleurs, on peut le voir, le Maroc applique une relative liberté où tout est accessible en termes de médias. Tous les sites internet sont accessibles à partir du Maroc et aucun site n’est bloqué. Il y a peu de pays identiques. Il n’y a pas de sites bloqués. Vous allez en Turquie, c’est différent. Vous allez en Thaïlande, ce n’est pas la même chose. Vous pouvez aller dans beaucoup de pays où j’ai pu voyager, il y a beaucoup de sites, parfois Facebook, parfois Twitter, qui sont soumis à des restrictions. Au Maroc, il y a eu le blocage de la VoIP pour les communications Whatsapp, ça a été un scandale et ça a été rétabli. Il y a, surtout sur les réseaux sociaux et sur internet, une liberté absolue. Liberté ne rime pas avec qualité. Parce qu’il y a toutes sortes de choses dans cette liberté. Il y a des sites qui sont orduriers. Ce n’est pas non plus la panacée, la liberté absolue. Encore faut-il qu’il y ait un peu de régulation. Il nous manque peut-être au Maroc un peu de régulation… Cela ne signifie pas qu’il faudrait interdire, loin de là, mais peut-être essayer de sévir aussi et de faire respecter la loi… Il ne faut pas non plus que ça soit l’anarchie, la diffamation, des maîtres chanteurs… C’est quelque chose qui peut influer négativement sur les médias marocains qui sont sur le net. Entretien avec Souleïman Bencheikh : « C’est quand même mieux ici qu’en Turquie… »

sighed. “I can’t say that you weren’t expected.” “I’m just going to be walking around here and taking some measurements. It says here… you own eighty acres? That is one of the most gorgeous mansions I have ever seen,” he rambled on. “It must have cost you millions. I could never afford such a beauty. Well, heck, for that matter I couldn’t afford the millions of dollars in taxes a house like this would assess, let alone such a pricey property. Do you have an accountant?” Zo opened her mouth to respond, but he continued, “For an estate this size, I would definitely have one.” “I do have an accountant,” she cut in, with frustration. “Furthermore, I have invested a lot of money bringing this mansion up to speed. You can see my investment is great.” “Of course, it would be. The fact of the matter is, Mrs. Kane, a lot of people are in over their heads in property. You still have to pay up, or we take the place. Well, I’ll get busy now. Pay no mind to me.” He walked on, taking notes. “Clairrrrre!” Zo called as soon as she entered the house. “Bring your cell phone!” Two worry-filled months went by and many calls were made to lawyers, before Zoey finally picked one that made her feel confident. And then the letter came with the totals and the due date. “There is no way we can pay this, Mom, even if we sold off some of our treasures, because a lot of them are contracted to museums anyway. I am feeling awfully poor all of a sudden, and insecure.” “Yes, and I did some research, thinking I’d be forced to sell. It’s unlikely that anyone else around here can afford this place. It looks like they are going to get it all; they aren’t just charging for this year. What we have here is a value about equal to a little country. And all the new construction sites for housing developments suddenly popping up on this side of the river, does not help. Value is going up.” Zo put her head in her hands. “Ohhh, oh, oh, oh!” “Yeah, bring out the ice-cream and cake. I need comforting,” sighed Claire. The cell phone rang. “Yes, tonight? You guys have become pretty good to us, haven’t you?! You know, Bob, Mom and I thought we were just going to pig out on ice cream and cake. We found out we are losing this estate and are going to be poor again and we are bummed out.” There was a long pause. “No, that’s okay, I understand. Yeah, okay, bye.” “Well?” Zo ask dryly. “He was appropriately sorry, and he got off the phone fast, saying he remembered he had other business to take care of. Do you want to cry? I do…” “I’ll get the cake and dish the ice cream. You make our tea and we’ll cry together.” A pitter patter began to drum on the window. “Rain again. It seems softer though, dear.” “I thought you said this was going to be a softer rain!” It started to pour. “At least this is not a thunder storm… What was that?” “Thunder,” replied Claire, unmoved and resigned. An hour had gone by when there was a rapping at the door. “People rarely use the doorbell, ever notice that?” Zo asked on the way to the door. She opened it to reveal two wet guys holding a pizza, salad, soft drink, and giant chocolate chip cookies in a plastic container. In a plastic

Seth Godin, author of more than a dozen bestsellers, including Purple Cow and Permission Marketing, understands the importance of frequency and consistency in a book marketing and public relations campaign. He practices these through following these seven steps: Permission marketing. This is a process by which marketers ask permission before sending ads to prospects. Godin pioneered the practice in 1995 with the founding of Yoyodyne, the Web’s first direct mail and promotions company (it used contests, online games, and scavenger hunts to market companies to participating users). He sold it to Yahoo! three years later. Editorial content. Godin was a long-time contributing editor to the popular Fast Company magazine. Blogging. Seth's Blog is one of the most-frequented blogs. Public speaking. Successful Meetings magazine named Godin one of the top 21 speakers of the 21st century. Words used to describe his lectures include "visual," "personal," and "dynamic." Community-building. His latest company, Squidoo.com, ranked among the top 125 sites in the U.S. (by traffic) by Quantcast, allows people to build a page about any topic that inspires them. The site raises money for charity and pays royalties to its million-plus members. E-books. Godin took a step to publish all his books electronically, then worked with Amazon on his own imprint, Domino, which published 12 books. Recently, Godin ended that project – since as he said in a blog, it was a "project" and he is always looking for more and different opportunities. Continuous improvement. Godin is always on the lookout for more ideas, more business opportunities and more engagement with his community.

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Patrick Vlaskovits, who was part of the initial conversation that the term “growth hacker” came out of, put it well: “The more innovative your product is, the more likely you will have to find new and novel ways to get at your customers.”12 For example: 1. You can create the aura of exclusivity with an invite-only feature (as Mailbox did). 2. You can create hundreds of fake profiles to make your service look more popular and active than it actually is—nothing draws a crowd like a crowd (as reddit did in its early days). 3. You can target a single service or platform and cater to it exclusively—essentially piggybacking off or even stealing someone else’s growth (as PayPal did with eBay). 4. You can launch for just a small group of people, own that market, and then move from host to host until your product spreads like a virus (which is what Facebook did by starting in colleges—first at Harvard—before taking on the rest of the population). 5. You can host cool events and drive your first users through the system manually (as Myspace, Yelp, and Udemy all did). 6. You can absolutely dominate the App Store because your product provides totally new features that everyone is dying for (which is what Instagram did—twenty-five thousand downloads on its first day—and later Snapchat). 7. You can bring on influential advisors and investors for their valuable audience and fame rather than their money (as About.me and Trippy did—a move that many start-ups have emulated). 8. You can set up a special sub-domain on your e-commerce site where a percentage of every purchase users make goes to a charity of their choice (which is what Amazon did with Smile.Amazon.com this year to great success, proving that even a successful company can find little growth hacks). 9. You can try to name a Planned Parenthood clinic after your client or pay D-list celebrities to say offensive things about themselves to get all sorts of publicity that promotes your book (OK, those stunts were mine).

Dear KDP Author, Just ahead of World War II, there was a radical invention that shook the foundations of book publishing. It was the paperback book. This was a time when movie tickets cost 10 or 20 cents, and books cost $2.50. The new paperback cost 25 cents – it was ten times cheaper. Readers loved the paperback and millions of copies were sold in just the first year. With it being so inexpensive and with so many more people able to afford to buy and read books, you would think the literary establishment of the day would have celebrated the invention of the paperback, yes? Nope. Instead, they dug in and circled the wagons. They believed low cost paperbacks would destroy literary culture and harm the industry (not to mention their own bank accounts). Many bookstores refused to stock them, and the early paperback publishers had to use unconventional methods of distribution – places like newsstands and drugstores. The famous author George Orwell came out publicly and said about the new paperback format, if “publishers had any sense, they would combine against them and suppress them.” Yes, George Orwell was suggesting collusion. Well… history doesn’t repeat itself, but it does rhyme. Fast forward to today, and it’s the e-book’s turn to be opposed by the literary establishment. Amazon and Hachette – a big US publisher and part of a $10 billion media conglomerate – are in the middle of a business dispute about e-books. We want lower e-book prices. Hachette does not. Many e-books are being released at $14.99 and even $19.99. That is unjustifiably high for an e-book. With an e-book, there’s no printing, no over-printing, no need to forecast, no returns, no lost sales due to out of stock, no warehousing costs, no transportation costs, and there is no secondary market – e-books cannot be resold as used books. E-books can and should be less expensive. Perhaps channeling Orwell’s decades old suggestion, Hachette has already been caught illegally colluding with its competitors to raise e-book prices. So far those parties have paid $166 million in penalties and restitution. Colluding with its competitors to raise prices wasn’t only illegal, it was also highly disrespectful to Hachette’s readers. The fact is many established incumbents in the industry have taken the position that lower e-book prices will “devalue books” and hurt “Arts and Letters.” They’re wrong. Just as paperbacks did not destroy book culture despite being ten times cheaper, neither will e-books. On the contrary, paperbacks ended up rejuvenating the book industry and making it stronger. The same will happen with e-books. Many inside the echo-chamber of the industry often draw the box too small. They think books only compete against books. But in reality, books compete against mobile games, television, movies, Facebook, blogs, free news sites and more. If we want a healthy reading culture, we have to work hard to be sure books actually are competitive against these other media types, and a big part of that is working hard to make books less expensive. Moreover, e-books are highly price elastic. This means that when the price goes down, customers buy much more. We've quantified the price elasticity of e-books from repeated measurements across many titles. For every copy an e-book would sell at $14.99, it would sell 1.74 copies if priced at $9.99. So, for example, if customers would buy 100,000 copies of a particular e-book at $14.99, then customers would buy 174,000 copies of that same e-book at $9.99. Total revenue at $14.99 would be $1,499,000. Total revenue at $9.99 is $1,738,000. The important thing to note here is that the lower price is good for all parties involved: the customer is paying 33% less and the author is getting a royalty check 16% larger and being read by an audience that’s 74% larger. The pie is simply bigger.

Like Kindle Buffet, the sites mentioned here participate in the Amazon Services LLC Associates Program, an affiliate program that pays advertising fees for linking to Amazon.com. While this list isn’t exhaustive, these sites are among the best:

1. You can create the aura of exclusivity with an invite-only feature (as Mailbox did). 2. You can create hundreds of fake profiles to make your service look more popular and active than it actually is—nothing draws a crowd like a crowd (as reddit did in its early days). 3. You can target a single service or platform and cater to it exclusively—essentially piggybacking off or even stealing someone else’s growth (as PayPal did with eBay). 4. You can launch for just a small group of people, own that market, and then move from host to host until your product spreads like a virus (which is what Facebook did by starting in colleges—first at Harvard—before taking on the rest of the population). 5. You can host cool events and drive your first users through the system manually (as Myspace, Yelp, and Udemy all did). 6. You can absolutely dominate the App Store because your product provides totally new features that everyone is dying for (which is what Instagram did—twenty-five thousand downloads on its first day—and later Snapchat). 7. You can bring on influential advisors and investors for their valuable audience and fame rather than their money (as About.me and Trippy did—a move that many start-ups have emulated). 8. You can set up a special sub-domain on your e-commerce site where a percentage of every purchase users make goes to a charity of their choice (which is what Amazon did with Smile.Amazon.com this year to great success, proving that even a successful company can find little growth hacks).

The results can pay off dramatically: Jay Parmar, co-founder of crowdfunded ticketing site Picatic, told us that simply changing the company’s call to action from “Get started free” to “Try it out free” increased the number of people who clicked on an offer — known as the click-through rate — by 376% for a 10-day period.

Mind the App: Just days after the original Android Marketplace app store launched, thousands of people happily downloaded their bank's new Android apps. After entering their account numbers and passwords, the apps failed to work as promised leading angry customers to call their banks. When they reached customer service, the banks advised "we don’t have an Android app." Whoops! In turned out, criminals had created and uploaded fake banking apps—designed with the bank’s own logos in order to to extract sensitive financial information. Many apps stores, particularly third-party sites, are essentially the Wild West. In fact, by 2013, more than 42,000 apps—many of them targeted at children who think they’re simply downloading a free game—in Google's Play store had been found to contain spyware and information-stealing Trojan programs. Pay close attention to the apps you and your family download, particularly their permission settings. They are generally "free" for a reason and you're paying with your privacy—or worse. If a flashlight app tells you it needs access to your location and contacts, run the other way!

Some of these tasks are interesting. Tinkering with machines is fun. Marketing decisions, especially how to manage the Web site and AdWords, are an intellectual challenge. Some are unpleasant but lead to a satisfying conclusion, like nagging customers for past-due payments. (They've always paid me, eventually.) Some are frightening, I can change an employee's life with my decisions about pay rates and whether to hire and fire. And many are just aggravating: the taxes, insurance purchases, legal issues, and some of the employee interactions. Each layer of government, each enormous and indifferent private bureaucracy, requires its own special knowledge: the right form filled out the correct way and filed at the right time. Learning how to complete on type of tax filing tells you nothing whatsoever about how to fill out the next form. One health insurer presents a quote one way, another in an entirely different way, and both require extensive study to determine the best choice. It's like stepping back to an old, old world where every tree, every rock, every stream is inhabited by its own resident spirit, and each needs to be mollified in the correct manner. Or very bad things happen. I didn't start my company to do any of this. I had no idea, when I decided that I would make furniture in exchange for money, that this was in my future. And the strange universe of administration expands as the company grows.

WordPress Site If done right, a self-hosted WordPress site can act as your online business card for your freelance SEO writing services.  You can refer potential clients to it for a listing of your services and rates, plus to see your writing samples and client testimonials.   Details on how to set up a self-hosted Wordpress site are beyond the scope of this book, but it’s easy to do.  In a nutshell, all you do is purchase a domain name, purchase web hosting, install Wordpress on your site, and customize it the way you want it. If you are interested in setting up your own website for your business, sign up for the Money Machine Inner Circle (it’s FREE!) and you’ll get instant access to a free report listing exactly which services I recommend for setting up your site.  Especially if you’re new to the world of setting up a website, this will save you a ton of time since you won’t have to waste time researching which services are the best or easiest to use for a non-techie. A basic website should have the following pages: Home Page This is where you describe your freelance SEO writing services, and even include a testimonial or two once you’ve worked with clients for a while. Samples Page Use this page to show off the sample articles that you’ve written. About Page This is where you explain who you are, your experience (if any), and why someone should hire you. Contact Page This is where you set up a simple contact form that visitors to your website can use to get in touch with you. Action Steps 1. On days 1 and 2, make sure you have a reliable computer, access to high-speed internet, and a PayPal account set up.  If you don’t have

When dusk fell, my family, along with what appeared to be all the citizens of Hytanica, gathered at the military training field, where the Captain of the Guard’s body had been placed on a litter above a stack of firewood, ready to be burned, his soul already committed to God by our priests. Soldiers had stood guard around the site all day, and people had been coming in a steady stream to pay their respects. Many of them had left tokens of esteem at the base of the pyre--weapons of various types, coins, embroidered handkerchiefs, trophies won in battle or at tournaments, military medals and insignia. Even small children came forward, laying flowers, notes, toys and other items that had some special meaning to them among the other gifts. It made me both sad and proud when Celdrid walked forward and added his sword to the growing mound of mementos, the one that had originally been given to Steldor by our father, to be passed on by Steldor to my brother. It was perhaps Celdrid’s most coveted possession. He looked to Steldor as he came back to stand by us, and our cousin gave him a salute. When all the individuals who wanted to do so had paid homage to the captain, everyone stood in silence, the stillness of the large crowd itself a potent tribute. Grief could be a powerful, uniting force. Off to the side, separated from the masses, stood Steldor and Galen, their faces stoic, both wearing their military uniforms and holding lighted torches in preparation for setting the wood ablaze. King Adrik finally broke the silence, stepping forward as the appropriate representative of the royal family to say a few words. Queen Alera had not yet returned from Cokyri, another source of worry for the subdued throng. The former King cleared his throat and then began to speak, his deep voice easily carrying across the field. “We come together to honor a man of duty and devotion, strength and compassion, courage and wisdom. A man who put kingdom and family before all else, but who included within his family every citizen in need. A man of unwavering allegiance who steadfastly served his King and Queen for over thirty years. A man whose legacy will live on in his son and in every life he touched. A man I was proud to name my Captain of the Guard and to call my friend. And who, while serving the kingdom he loved, made the ultimate sacrifice. Let us celebrate his life this night, and may his funeral pyre burn as a bright beacon of hope in the darkness, letting the entire Recorah River Valley know that Hytanica is free once more.” Cheers went up from the crowd, then Steldor and Galen stepped forward and touched their torches to the pitch-soaked firewood. With a roar, flames shot into the air, befitting the man who had lived with an equally fiery passion.

While making the prototype for the event, Hollman experienced the full spectrum of highs and lows that came with working for Musk. The engineer had lost his regular glasses weeks earlier when they slipped off his face and fell down a flame duct at the Texas test site. Hollman had since made do by wearing an old pair of prescription safety glasses,fn5 but they too were ruined when he scratched the lenses while trying to duck under an engine at the SpaceX factory. Without a spare moment to visit an optometrist, Hollman started to feel his sanity fray. The long hours, the scratch, the publicity stunt—they were all too much. He vented about this in the factory one night, unaware that Musk stood nearby and could hear everything. Two hours later, Mary Beth Brown appeared with an appointment card to see a Lasik eye surgery specialist. When Hollman visited the doctor, he discovered that Musk had already agreed to pay for the surgery. “Elon can be very demanding, but he’ll make sure the obstacles in your way are removed,

Around the turn of the century Amazon was caught up in a controversy about “differential pricing.” Essentially this means that an online site might charge you more for given items than it charges other people, like your neighbors.2 Amazon stated at the time that it was not really discrimination, but experimentation. It was offering different prices to different people to see what they would pay. There is nothing special about Amazon in this regard. Another example is the travel site Orbitz, which was found to be directing users of more expensive computers to more expensive travel options.3 Who could be surprised? It is natural for a business to take

connections—offering, for instance, new ultra-fast delivery for sites willing to pay extra,

impede sites unwilling to pay high fees or selling competitors’ products or supporting controversial political views.

I've had to wonder if people like Shina and other spawns of third world immigrants have felt the need to purchase so much expensive couture in order to feel acceptable and insulated enough in (white) American upper-class society. But why purchase so much costly shit when you're not even that rich or ever going to wear half of what your husband has had to pay for anyway? At least more upper-class white women in America have had better things to spend their money on, like Botox, fillers, and online dating sites.

In Mahalo’s case, executives assumed that paying users would drive repeat engagement with the site. After all, people like money, right? Unfortunately, Mahalo had an incomplete understanding of its users’ drivers.

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There is more to the resettlement of men, women and children than fronting an airplane ticket and hustling refugees, who just survived war and genocide, to the lowest paying job sites. Refugees are human beings, they are not objects, cases, documents or the crisis they escaped. The intention to rescue the whole human, not just the laborer, requires compassionate response to their compounded trauma, experienced violence and the cultural shock of a new country.

I believe in travel. I believe that by disorienting us, it rearranges us. Travel builds character and ignites imagination, nurtures independence and humility, catalyzes curiosity and self-examination. It can be a bulwark against stagnation, and a call to action. It widens our worldview and brings us face-to-face with our privilege, as it forces us to reassess entrenched beliefs and long-held concepts. Of course, travel is no magical elixir. I've stopped believing it's 'fatal to prejudice,' as Mark Twain famously declared (if only it were that simple), but I do hold that it's a solid start toward upending our biases and assumptions, because it compels us to see beyond the abstractions of a foreign land to its humanity. But travel has a shadow side, too: there's the environmental impact of flying and cruising, the crowding of our planet's most wondrous places, the littering of sacred sites, the pricing-out of locals. And it has dreadful roots (colonialism, capitalism) and gruesome side effects (exploitation, exoticism, saviorism). I wrestle with this duality. How do I reconcile the damage travel does with the awareness that it profoundly enriches my life; that it is not only my livelihood but also, at time, my sanity? It's another area in which I get hopelessly lost. And while I may never navigate this ethical tangle, I recognize that travel itself is what helps me make sense of - or at least pay more attention to - a world both exquisite and unbearably cruel.

It’s worth taking a second to think about what it really means to be a tribe. In Permission Marketing, years ago, I wrote about how marketers must earn the right to deliver anticipated, personal, and relevant messages to people who want to get them. And that’s still correct, as far as it goes. But tribes go much further. That’s because in addition to the messages that go from the marketer or the leader to the tribe, there are the messages that go sideways, from member to member, and back to the leader as well. The Grateful Dead understood this. They created concerts to allow people not just to hear their music, but to hear it together. That’s where the tribe part comes in. I just heard about Jack, an “occasional restaurant” run by Danielle Sucher and Dave Turner in Brooklyn. They open the restaurant only about twenty times a year, on Saturday nights. By appointment. Go online and you can see the menu in advance. Then, you book and pay if you want to go. Instead of seeking diners for their dishes, Danielle and Dave get to create dishes for their diners. Instead of serving anonymous patrons, they throw a party. Danielle is the food columnist for the popular Gothamist Web site, and she and Dave run the food blog Habeas Brûlée. That means they already interact with the tribe. It

Now, supposing we should abolish all other taxes direct and indirect, substituting for them a tax upon land values, what would be the effect? In the first place it would be to kill speculative values. It would be to remove from the newer parts of the country the bulk of the taxation and put it on the richer parts. It would be to exempt the pioneer from taxation and make the larger cities pay more of it. It would be to relieve energy and enterprise, capital and labour, from all those burdens that now bear upon them. What a start that would give to production! In the second place we could, from the value of the land, not merely pay all the present expenses of the government, but we could do infinitely more. In the city of San Francisco James Lick left a few blocks of ground to be used for public purposes there, and the rent amounts to so much, that out of it will be built the largest telescope in the world, large public baths and other public buildings, and various costly works. If, instead of these few blocks, the whole value of the land upon which the city is built had accrued to San Francisco what could she not do?  So in this little town, where land values are very low as compared with such cities as Chicago and San Francisco, you could do many things for mutual benefit and public improvement did you appropriate to public purposes the land values that now go to individuals. You could have a great free library; you could have an art gallery; you could get yourselves a public park, a magnificent public park, too. You have here one of the finest natural sites for a beautiful town I know of, and I have travelled much. You might make on this site a city that it would be a pleasure to live in. You will not as you go now—oh, no! Why, the very fact that you have a magnificent view here will cause somebody to hold on all the more tightly to the land that commands this view and charge higher prices for it. The State of New York wants to buy a strip of land so as to enable the people to see Niagara, but what a price she must pay for it! Look at all the great cities; in Philadelphia, for instance, in order to build their great city hall they had to block up the only two wide streets they had in the city. Everywhere you go you may see how private property in land prevents public as well as private improvement.  But I have not time to enter into further details.

Imagine two Facebook feeds. One is full of updates, news, and videos that make you feel calm and happy. The other is full of updates, news, and videos that make you feel angry and outraged. Which one does the algorithm select? The algorithm is neutral about the question of whether it wants you to be calm or angry. That’s not its concern. It only cares about one thing: Will you keep scrolling? Unfortunately, there’s a quirk of human behavior. On average, we will stare at something negative and outrageous for a lot longer than we will stare at something positive and calm. You will stare at a car crash longer than you will stare at a person handing out flowers by the side of the road, even though the flowers will give you a lot more pleasure than the mangled bodies in a crash. Scientists have been proving this effect in different contexts for a long time—if they showed you a photo of a crowd, and some of the people in it were happy, and some angry, you would instinctively pick out the angry faces first. Even ten-week-old babies respond differently to angry faces. This has been known about in psychology for years and is based on a broad body of evidence. It’s called “negativity bias.” There is growing evidence that this natural human quirk has a huge effect online. On YouTube, what are the words that you should put into the title of your video, if you want to get picked up by the algorithm? They are—according to the best site monitoring YouTube trends—words such as “hates,” “obliterates,” “slams,” “destroys.” A major study at New York University found that for every word of moral outrage you add to a tweet, your retweet rate will go up by 20 percent on average, and the words that will increase your retweet rate most are “attack,” “bad,” and “blame.” A study by the Pew Research Center found that if you fill your Facebook posts with “indignant disagreement,” you’ll double your likes and shares. So an algorithm that prioritizes keeping you glued to the screen will—unintentionally but inevitably—prioritize outraging and angering you. If it’s more enraging, it’s more engaging.

[Aza Raskin] designed something that distinctly changed how the web works. It's called 'infinite scroll.' Older readers will remember that it used to be that the internet was divided into pages, and when you got to the bottom of one page, you had to decide to click a button to get to the next page. It was an active choice. It gave you a moment to pause and ask: Do I want to carry on looking at this? Aza designed the code that means you don't have to ask that question any more. ...It downloads a chunk of status updates for your to read through ...when you get to the bottom, it will automatically load another chunk for your to flick through. ...'At the outset, it looks like a really good invention,' he told me. He believed he was making life easier for everyone. He had been taught that increased speed and efficiency of access were always advances. his invention quickly spread all over the internet ...But then Aza watched as the people around him changed. They seemed to be unable to pull themselves away from their devices, flicking through and through and through, thanks in part to the code he had designed. He found himself infinitely scrolling through what he often realised afterwards was crap, and he wondered if he was making good use of his life. ...Aza sat down and did a calculation. At a conservative estimate, infinite scroll makes you spend 50 percent more of your time on sites like Twitter. (For many people, Aza believes, it's vastly more.) Sticking with this low-ball percentage, Aza wanted to know what it meant, in practice, if billions of people were spending 50 percent more time on a string of social media sites. When he was done, he stared at the sums. Every day, as a direct result of his invention, the combined total of 200,000 more total human lifetimes - every moment from birth to death - is now spent scrolling through a screen. These hours would otherwise have been spent on some other activity. When he described this to me, he sounded a little stunned. That time is 'just completely gone. It's like their entire life - poof. That time, which could have been used for solving climate change, for spending time with their family, for strengthening social bonds. For whatever is it that makes their life well-lived. It's just...' He trailed off.

Brave applies a two-pronged strategy to this problem. It has created a new browser designed to work seamlessly with its tokens. The browser blocks all ads by default and, with sophisticated analytics, collates and anonymizes data from users that indicate how much time they spend looking at certain content. That way it can come up with a useful record of the amount of time we all spend at Internet sites without identifying us. As a user of the Brave browser, you are offered the potential to earn BATs for selectively turning off the ad blocker to view ads; tokens are delivered to an integrated wallet that you uniquely control. You can in turn use those tokens to reward publishers of content that you appreciate—in effect, tipping them with donations. Meanwhile, to place ads with publishers of content on the system, advertisers must first acquire BATs and then pay those tokens to publishers, with the price for those ads dictated by the attention metrics associated with the latter’s content.

A study by the Massachussetts Institute of Technology found that fake news travels six times faster on Twitter than real news, and during the 2016 US presidential elections, flat-out falsehoods on Facebook outperformed the top stories at nineteen mainstream news sites put together. As a result, we are being pushed all the time to pay attention to nonsense - things that just aren't so. ...If we are lost in lies, and constantly riled up to be angry with our fellow citizens, this sets off a chain reaction. It means we can't understand what is really going on. In those circumstances, we can't solve our collective challenges. This means our wider problems will get worse. As a result, the society won't just feel more dangerous - it will actually be more dangerous.

Once the financial incentives are changed - through subscription, or public ownership, or another model - then the nature of these sites can change, in ways we can actually begin to envision already. Aza [Raskin] told me that 'it's actually technically not hard' to redesign the major social-media sites so that, instead of trashing your attention span and our societies, they world be designed to heal them

Aza [Raskin] said: 'For instance, Facebook tomorrow could start batching your notifications, so you only get one push notification a day ... They could do that tomorrow.' ....So instead of getting 'this constant drip of behavioural cocaine,' telling you every few minutes that somebody liked your picture, commented on your post, has a birthday tomorrow, and on and on - you would get one daily update, like a newspaper, summarising it all. You'd be pushed to look once a day, instead of being interrupted several times an hour. 'Here's another one,' he said 'Infinite scroll. ...it's catching your impulses before your brain has a chance to really get involved and make a decision.' Facebook and Instagram and the others could simply turn off infinite scroll - so that when you get to the bottom of the screen, you have to make a conscious decision to carry on scrolling. Similarly, these sites could simply switch off the things that have been shown to most polarise people politically, stealing our ability to pay collective attention. Since there's evidence YouTube's recommendation engine is radicalising people, Tristan [Harris] told one interviewer: 'Just turn it off. They can turn it off in a heartbeat.' It's not as if, he points out, the day before recommendations were introduced, people were lost and clamouring for somebody to tell them what to watch next. Once the most obvious forms of mental pollution have been stopped, they said, we can begin to look deeper, at how these sites could be redesigned to make it easier for you to restrain yourself and think about your longer-term goals. ...there could be a button that says 'here are all your friends who are nearby and are indicating they'd like to meet up today.' You click it, you connect, you put down your phone and hang out with them. Instead of being a vacuum sucking up your attention and keeping it away from the outside world, social media would become a trampoline, sending you back into that world as efficiently as possible, matched with the people you want to see. Similarly, when you set up (say) a Facebook account, it could ask you how much time you want to spend per day or per week on the site. ...then the website could help you to achieve your goal. One way could be that when you hit that limit, the website could radically slow down. In tests, Amazon found that even 100 milliseconds of delay in the pace at which a page loads results in a substantial drop-off in people sticking around to buy the product. Aza said: 'It just gives your brain a chance to catch up to your impulse and [ask] - do I really want to be here? No.' In addition, Facebook could ask you at regular intervals - what changes do you want to make to your life? ...then match you up with other people nearby... who say they also want to make that change and have indicated they are looking for the equivalent of gym buddies. ...A battery of scientific evidence shows that if you want to succeed in changing something, you should meet up with groups of people doing the same. At the moment, they said, social media is designed to grab your attention and sell it to the highest bidder, but it could be designed to understand your intentions and to better help you achieve them. Tristan and Aza told me that it's just as easy to design and program this life-affirming Facebook as the life-draining Facebook we currently have. I think that most people, if you stopped them in the street and painted them a vision of these two Facebooks, would say they wanted the one that serves your intentions. So why isn't it happened? It comes back... to the business model.

After studying all the hidden data - the stuff that Facebook doesn't release to the public - the company's scientists reached a definite conclusion. They wrote: 'Our algorithms exploit the human brain's attraction to divisiveness,' and 'if left unchecked,' the site would continue to pump its users with 'more and more divisive content in an effort to gain user attention and increase time on the platform.' A separate internal Facebook team ...independently reached the same conclusions. They found that 64 percent of all the people joining extremist groups were finding their way to them because Facebook's algorithms were directly recommending them. This meant that across the world, people were seeing in their Facebook feeds racist, fascist and even Nazi groups next to the words: 'Groups You Should Join.' They warned that in Germany one-third of all the political groups on the site were extremist. Facebook's own team was blunt, concluding: 'Our recommendation systems grow the problem.' After carefully analysing all the options, Facebook's scientists concluded there was one solution: they said Facebook would have to abandon its current business model. Because their growth was so tied up with toxic outcomes, the company should abandon attempts at growth. The only way out was for the company to adopt a strategy that was 'anti-growth' - deliberately shrink, and choose to be a less wealthy company that wasn't wrecking the world. Once Facebook was shown - in plain language, by their own people - what they were doing, how did the company's executives respond? According to the Journal's in-depth reporting, they mocked the research, calling it an 'Eat Your Veggies' approach. They introduced some minor tweaks, but dismissed most of the recommendations.

a site battle.' This is where you choose a place that symbolises the wider struggle, and begin a non-violent fight there. ...it can easily seem pretty abstract, and far away and hard to put a handle on. Even once you do understand it, it can seem so huge and overwhelming that you are often left feeling powerless to do anything. ...Ben [Stewart] explained that a site battle makes it possible to 'tell the story about the wider problem,' and when you do this, 'it speeds up the national conversation' by waking up a lot of people to what's really going on.

Dropbox, the cloud storage company mentioned previously that Sean Ellis was from, cleverly implemented a double-sided incentivized referral program. When you referred a friend, not only did you get more free storage, but your friend got free storage as well (this is called an “in-kind” referral program). Dropbox prominently displayed their novel referral program on their site and made it easy for people to share Dropbox with their friends by integrating with all the popular social media platforms. The program immediately increased the sign-up rate by an incredible 60 percent and, given how cheap storage servers are, cost the company a fraction of what they were paying to acquire clients through channels such as Google ads. One key takeaway is, when practicable, offer in-kind referrals that benefit both parties. Although Sean Ellis coined the term “growth hacking,” the Dropbox growth hack noted above was actually conceived by Drew Houston, Dropbox’s founder and CEO, who was inspired by PayPal’s referral program that he recalled from when he was in high school. PayPal gave you ten dollars for every friend you referred, and your friend received ten dollars for signing up as well. It was literally free money. PayPal’s viral marketing campaign was conceived by none other than Elon Musk (now billionaire, founder of SpaceX, and cofounder of Tesla Motors). PayPal’s growth hack enabled the company to double their user base every ten days and to become a success story that the media raved about. One key takeaway is that a creative and compelling referral program can not only fuel growth but also generate press.

I’ll stick to my paid online dating sites, thank you very much.’ Joanna knocks back the rest of her wine. ‘My theory is this – if a man is happy to pay to search for love, then surely he must be after a serious relationship, right?

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Another example, one that touches more people, is the nursing home industry. Numerous studies have shown that living at home, in a house or an apartment, is better psychologically, more fulfilling, and cheaper than living in nursing homes.14 Yet these institutions prosper when federal programs that foster living in the community are cut. There are also funding disincentives that the U.S. Congress, through Medicare and Medicaid, has created to ensure the profit bonanza of nursing homes. According to the activist disability journal Mouth (1995), there are 1.9 million people with disabilities living in nursing homes at an annual cost of $40,784, although it would cost only $9,692 a year to provide personal assistance services so the same people could live at home. Sixty-three percent of this cost is taxpayer funded. In 1992, 77,618 people with developmental disabilities (DD) lived in state-owned facilities at an average annual cost of $82,228, even though it would cost $27,649 for the most expensive support services to live at home. There are 150,257 people with mental illness living in tax-funded asylums at an average annual cost of $58,569. Another 19,553 disabled veterans also live in institutions, costing the Veterans Administration a whopping $75,641 per person.15 It is illogical that a government would want to pay more for less. It is illogical until one studies the amount of money spent by the nursing home lobby. Nursing homes are a growth industry that many wealthy people, including politicians, have wisely invested in. The scam is simple: get taxpayers to fund billions of dollars to these institutions which a few investors divide up. The idea that nursing homes are compassionate institutions or necessary resting places has lost much of its appeal recently, but the barrier to defunding them is built on a paternalism that eschews human dignity. As we have seen with public housing programs in the United States, the tendency is to warehouse (surplus) people in concentrated sites. This too has been the history with elderly people and people with disabilities in nursing homes. These institutions then can serve as a mechanism of social control and, at the same time, make some people wealthy.

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Paying for partnerships This is different from revenue share. One company wanted us to pay $3,000 to get listed on their website. I told them I would pass. You should never have to pay for a partnership unless they are offering some developer support. How many visitors visit the site? How many converted to sales? If a partner needs your technology, then no fee is necessary. I would avoid these types of paid partnerships. I built a seven-figure company without paid partnerships.

Check the prices that the medical providers charged for the services you received. Use the sites HealthcareBluebook.com and FairHealthConsumer.org and call the same people sending you the bills and others to ask for the cash price for the same services.

Today, whether you’re the New York Times or a blog, you can put a couple lines of HTML code on your site and it will display Google ads—targeted to whatever content you’re providing. Again, it’s self-service: no permission or phone call required. Every time an ad is clicked on, the advertiser pays Google, and Google passes some of the money on to you. Google doesn’t care whether you’re a professional or an amateur, or how narrow or broad your content may be.

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in the woods there was a persistent sense of anticipation, an expectation that something was about to be, as if the forest held some secret, and were I still enough and always looking as far as my eyes could reach, I might catch a glimpse. I’d find a spot and then pay attention — to my thoughts and sensations, to the subtle changes around me, and how all of these made me feel. After a while I lost a sense of where my feelings ended and my surroundings began. These sites felt sacred, and the thought of making any noise felt a violation of a pristine, ancient quiet.

As I reviewed the social terrain of the right-leaning people I had come to know—the companies, the state government, the church, Fox News—I reflected on my keyhole issue. Everyone I was talking to was enduring a great deal of pollution and despite the silence from companies, politicians, and state officials, nearly everyone clearly knew it. To some, such as Lee Sherman and Harold and Annette Areno, exposure had become the defining experience of their lives. To others, it was a passing matter. While many, like Madonna Massey, spoke of their love of capitalism, the dominant industry in their economy presented a decidedly mixed story. Oil was highly automated and accounted for some 15 percent of jobs—and even some of those were going to foreign workers at lower pay. The state had made huge cuts to local jobs and social services in order to bring in companies and, instead of money trickling down, a third of it was leaking out. To some degree, the community had become the site of local production without being the site of local producers. They were victims without a language of victimhood.

The right seeks release from liberal notions of what they should feel—happy for the gay newlywed, sad at the plight of the Syrian refugee, unresentful about paying taxes. The left sees prejudice. Such rules challenge the emotional core of right-wing belief. And it is to this core that a free-wheeling candidate such as the billionaire entrepreneur Donald Trump, Republican candidate for president in 2016, can appeal, saying, as he gazes upon throngs of supporters, “See all the passion.” We can approach that core, I came to see, through what I call a “deep story,” a story that feels as if it were true. As though I were seeing through Alice’s looking glass, the deep story was to lead me to focus on a site of long-simmering social conflict, one ignored by both the “Occupy Wall Street” left—who were looking to the 1 and the 99 percent within the private realm as a site of class conflict—and by the anti-government right, who think of differences of class and race as matters of personal character. The deep story was to take me to the shoulds and shouldn’ts of feeling, to the management of feeling, and to the core feelings stirred by charismatic leaders.

Today, although many such strikes continue—the Walmart strike of 2012, for example—many industrial work sites have been moved offshore to Mexico, China, Vietnam, and elsewhere. Other forms of social conflict have arisen in different theaters. One theater animates the politics of the left. It focuses on conflict in the private sector between the very richest 1 percent and the rest of America. Occupy Wall Street has such a focus. It is not between owner and worker over a higher wage or shorter hours of work. It is between haves and have-nots, the ever-more-wealthy 1 percent and the other 99 percent of Americans. What feels unfair to Occupy activists is not simply unfair recompense for work (the multi-million dollar bonuses to hedge fund managers alongside the $8.25 hourly rate for Walmart clerks) but the absence of tax policies that could help restore America as a middle-class society. For the right today, the main theater of conflict is neither the factory floor nor an Occupy protest. The theater of conflict—at the heart of the deep story—is the local welfare office and the mailbox where undeserved disability checks and SNAP stamps arrive. Government checks for the listless and idle—this seems most unfair. If unfairness in Occupy is expressed in the moral vocabulary of a “fair share” of resources and a properly proportioned society, unfairness in the right’s deep story is found in the language of “makers” and “takers.” For the left, the flashpoint is up the class ladder (between the very top and the rest); for the right, it is down between the middle class and the poor. For the left, the flashpoint is centered in the private sector; for the right, in the public sector. Ironically, both call for an honest day’s pay for an honest day’s work.

The CIA had been covering Cuba with U-2 flights for years. And then, in August 1962, they hit pay dirt and came up with the pictures that showed the Russians were planting ballistic missiles right next door, SS-4s and SS-5s. When Kennedy was shown the site constructions, he asked, “How do we know these sites are being manned?” They showed Kennedy a picture taken from 72,000 feet, showing a worker taking a dump in an outdoor latrine. The picture was so clear you could see that guy reading a newspaper.

But whenever he came up with a specific proposal for how Google’s own products could be less interrupting and presented it to people above him, he was told, in effect: “This is hard, it’s confusing, and it’s often at odds with our bottom line.” Tristan realized he was bumping up against a core contradiction. The more people stared at their phones, the more money these companies made. Period. The people in Silicon Valley did not want to design gadgets and websites that would dissolve people’s attention spans. They’re not the Joker, trying to sow chaos and make us dumb. They spend a lot of their own time meditating and doing yoga. They often ban their own kids from using the sites and gadgets they design, and send them instead to tech-free Montessori schools. But their business model can only succeed if they take steps to dominate the attention spans of the wider society. It’s not their goal, any more than ExxonMobil deliberately wants to melt the Arctic. But it’s an inescapable effect of their current business model.

There’s an inherent dissonance to all this, a dialectic that becomes part of how we enact the informational appetite. We ping-pong between binge-watching television and swearing off new media for rustic retreats. We lament our overflowing in-boxes but strive for “in-box zero”—temporary mastery over tools that usually threaten to overwhelm us. We subscribe to RSS feeds so as to see every single update from our favorite sites—or from the sites we think we need to follow in order to be well-informed members of the digital commentariat—and when Google Reader is axed, we lament its loss as if a great library were burned. We maintain cascades of tabs of must-read articles, while knowing that we’ll never be able to read them all. We face a nagging sense that there’s always something new that should be read instead of what we’re reading now, which makes it all the more important to just get through the thing in front of us. We find a quotable line to share so that we can dismiss the article from view. And when, in a moment of exhaustion, we close all the browser tabs, this gesture feels both like a small defeat and a freeing act. Soon we’re back again, turning to aggregators, mailing lists, Longreads, and the essential recommendations of curators whose brains seem somehow piped into the social-media firehose. Surrounded by an abundance of content but willing to pay for little of it, we invite into our lives unceasing advertisements and like and follow brands so that they may offer us more.

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Max Levchin’s Plan A was not to be. Demand for security on handheld devices never materialized. He remained a vagabond. But he was cooking another idea. Max pursued a Plan B that centered on cryptography software. “It’s really cool, it’s mathematically complex, it’s very secure,” said Levchin.7 But once again, no one really needed it. Plans C, D, and E didn’t work out any better. Levchin’s Plan F, still based on his cryptography expertise, was a system for securely transferring cash from one PalmPilot to another. As part of that effort, Levchin’s team built a Web-based demo version that did everything on a Web site that the PalmPilot version could do. By early 2000, people were using the Web version for actual transactions, and the growth of the Web demo was more impressive than for the handheld version. “Inexplicable,” recalled Levchin. “The handheld one was cool and the Web site was … unsexy … a demo. Then all these people from a site called eBay were contacting us and saying, ‘can I put your logo in my auction?’ We told them ‘No. Don’t do it.’ Eventually, we realized that these guys were begging to be our users. We had the moment of epiphany. For the next twelve months, we just iterated like crazy on the Web site version.”8 Levchin finally had a tool that filled a void, allowing ravenous eBay traders to safely transfer cash from buyer to seller. Plan G—a little outfit called PayPal—was born. And did it strike gold. PayPal is the now dominant system of paying securely for online purchases. Eventually, eBay, whose internally run payment system was floundering, bought PayPal for $1.5 billion.

While making the prototype for the event, Hollman experienced the full spectrum of highs and lows that came with working for Musk. The engineer had lost his regular glasses weeks earlier when they slipped off his face and fell down a flame duct at the Texas test site. Hollman had since made do by wearing an old pair of prescription safety glasses,* but they too were ruined when he scratched the lenses while trying to duck under an engine at the SpaceX factory. Without a spare moment to visit an optometrist, Hollman started to feel his sanity fray. The long hours, the scratch, the publicity stunt—they were all too much. He vented about this in the factory one night, unaware that Musk stood nearby and could hear everything. Two hours later, Mary Beth Brown appeared with an appointment card to see a Lasik eye surgery specialist. When Hollman visited the doctor, he discovered that Musk had already agreed to pay for the surgery.

What to do to be an Expert in Freelancing? What is Freelancing? We already know that, Now let's see What to do to be an Expert in Freelancing - Things to do for Self Development: Get positive feedback from clients by practicing what you are good at, and finding work that matches your skills. This is the key to your improvement and the first step to success. When you start to succeed, choose the opportunities that work best for you. Use the time appropriately and fully. Some of the processes of Self-Presentation after Self-Development are discussed below - Process of Introducing Yourself: 1. Enhance your profile and build your portfolio with accurate information about yourself. 2. Create your own signature that will identify you in your work. 3. Always use your own photo and signature for original work. 4. Run your own campaign. For example: commenting on others' posts, making full use of social sites, keeping in touch with others, doing service work, teaching others, participating in various seminars, and distributing leaflets or posters. Showing Professionalism: How to express or calculate that you are a professional? There are many ways, by which you can easily express that you are a professional entrepreneur or employee. The ways are: 1. Professionals never work for free, so before starting a job, you must be sure about the remuneration. 2. Professionals don't work on balance, if you want to show professionalism you must pay in cash or promise to pay half in advance and the rest at the end of the job. 3. A professional never lacks any research or communication for his work. Win the Client's Heart: There are thousands of freelancers in front of a client for a job, but only one gets the job. The person who got the job got it because he presented himself in the client's mind. Mistakes to Avoid: Only humans are fallible. It is natural for people to make mistakes, but if people can't learn from those mistakes then it is better not to make such mistakes. The Mistakes are: 1. Failure to identify oneself. 2. Show Engagement. 3. Lack of communication with the client etc. Being Punctual: It is wise to do the work on time. Never leave work. Because if you leave work, the amount of work will increase and not decrease. Therefore, it is better to do the work of time in time and move towards the formation of life by being respectful of time. So, if the above tasks are done or followed correctly, achieving success as a freelancer is just a saying. To make yourself a successful and efficient freelancer, the importance and importance of the above topics is immense.

Xuan pulled out his phone and searched Google. He had to ask for the correct spelling of the drug. He wanted more real information about how much of a financial burden he would be to his parents. Money was a big concern. Possibly a deal breaker. “Several sites—it’s around five hundred dollars a day! That’s fifteen thousand a month! How could I let my parents pay that much for me?” Fifteen thousand dollars. I gasped, appalled. I staggered to the chair and collapsed into it. He’ll never agree to that. Xuan opened his mouth and closed it again, in shock. The atmosphere in the room plunged from friendly and informative to frigid with mathematical figures and calculations. I sat with my elbows on my knees, my face buried in my hands. Saints, I knew cancer treatment was expensive, but I never imagined it was that expensive. That was too much. Ironically, I didn’t know if I could live with myself, knowing my parents were working day and night to keep me alive. That would be a huge financial responsibility. I just couldn’t imagine allowing it, month after month. Sadly, I wondered how many people died every year because of the cost of medication in the United States. In a way, it seemed like pharmaceutical companies were getting away with murder.

When the waiter left, I asked Xuan, “Have you ever wondered about God? Or religions other than your own?” “Most of my family is Buddhist. Growing up, every year my grandparents on my mother’s side organized a chaoshan jinxiang—what I think you know as a pilgrimage. We’d go to the city’s most important religious site, Miaofengshan, or the Mountain of the Wondrous Peak, which is considered one of the five holy mountains that match cardinal directions in geomancy. They still go yearly to pay their respects to the mountain and to present incense. Honestly, I’ve only stepped foot into one church in my life, and that was with my nǎi nai.” I knew nǎi nai meant “grandmother” in Chinese. “You did?” I asked, a little surprised. He’d never mentioned that. “Yeah,” he nodded. “I used to spend weekends at her house. She had a lot of paintings of Jesus, and a beautiful jade rosary. When I was young, she took me to a Catholic church, and I remember watching her as she asked God for several things and lit prayer candles. Nǎi nai believed a church was a place where dreams were realized. She told me to tell God my wishes and He would grant them. I remember what I said to her when she told me to make a wish.” Xuan offered an indulgent half smile. “Where is God, huh? Look around us. Look at all the bad things that happen in this world. God isn’t a genie, and a church isn’t a place for wishes to be granted. It’s a place for the lonely, sick, weak, and broken. It’s a place people go to not feel alone. But my nǎi nai still went back, every Sunday.” I continued watching Xuan, not quite sure where this conversation was going. I patiently waited for him to make his point. “I didn’t make any wishes that day. I had never made a wish or spoken to God until the night of the mudslide. But I remember, in Colombia, looking out onto the road and seeing your vehicle trapped, and silently I prayed. I’ll believe in you. So please... . save her. If you let her live, I’ll happily give up the rest of the time I have left alive. Take me and let Cassie live.

Facebook Marketing Course By taking a Facebook marketing course, you can quickly create a means of income on a huge platform like Facebook. This Facebook marketing course covers a large part of digital marketing. When we talk about social media, we mean Facebook as the biggest online social media platform. Because every month on average 2.96 billion people around the world actively use Facebook and 1.3 billion people use Facebook Messenger. So think about how much of a platform you are getting for free to promote your business. Most of us don't know about Facebook's numerous features and tools, or even if we do, we don't know how to use them. Although it is unbelievable, it is true that if we learn the use of those tools, we can easily increase the sales of our website, Facebook page, or e-commerce site many times. Why learn Facebook Marketing? The interface we usually see on Facebook is only 20% of Facebook. The remaining 80 percent are in various subdomains of Facebook. In our country, no one can use 99 percent of Facebook. It cannot be said that more than 5% of the mangoes are used by the common people. And spammers can use 10 percent. So today I will discuss how to earn from Facebook by using the maximum of Facebook. In 2019, Facebook earned $40 million from Facebook ads alone, after paying content creators, bloggers, publishers, and developers. Which has doubled till now. If the calculation includes the amount Facebook pays to those who create content and make videos on Facebook, the amount would be $1 billion. Have you ever wondered why Facebook gives them so much money? The reason is propaganda. As a result of this campaign, the business expanded. That is not in the words - "propaganda is expansion"! The objective of this Facebook campaign and marketing is to increase sales. The higher the sales, the higher the profit. That's why every company now hires its own social media marketing manager to promote its business and increase sales. A social media marketing manager's salary ranges from around $500 to $3,000. In other words, Facebook has facilitated the way to do business in social media as well as to get a job. How many Types of Facebook Marketing? To know how to use Facebook's features and tools, you need to take a Facebook Marketing Course. Facebook marketing is generally of two types, namely – free Facebook marketing and paid Facebook marketing. In this case, you can do both types of courses. Facebook free and paid marketing is used according to the type of business. Free Facebook Marketing Marketing or advertising on Facebook without spending any money is called Free Facebook Marketing. Let's give an example – “You open a Facebook page for your business, then give it a nice name according to the type of work you do. Then continue to post about your products every day, as well as request your relatives and friends to like your page. Also, ask them to share your page. Give them a little flattery so that they stay by your side and help grow your page by liking-commenting-sharing, etc etc”. But you don't have to spend any money to do them. This is called Free Facebook Marketing. Paid Facebook Marketing On Facebook, those posts that we see under a post (Sponsored) are called paid Facebook marketing. Every company wants everyone to know about their products. So they use paid Facebook marketing in addition to using free Facebook promotion. It is possible to reach very selective customers by using this paid Facebook marketing. For example, "You want your product's customers to be located within the Dhaka Banani area and for both men and women, and you can also give an age limit that people between so and so age will see my ad or post". It is natural that you will not get the benefits that you can enjoy in the case of paid Facebook marketing in the case of free. This is why you need to spend money on paid Facebook marketing.

when I’m paying for my purchases on an e-commerce site, you don’t really want me to do anything but finish filling in the forms. The same is true when I’m registering, subscribing, giving feedback, or checking off personalization preferences. For these pages, it’s useful to have a minimal version of the persistent navigation with just the Site ID, a link to Home, and any Utilities that might help me fill out the form.

When eBay entered the Chinese market in 2002, they did so by buying the leading Chinese online auction site—not Alibaba but an eBay impersonator called EachNet. The marriage created the ultimate power couple: the top global e-commerce site and China’s number one knockoff. eBay proceeded to strip away the Chinese company’s user interface, rebuilding the site in eBay’s global product image. Company leadership brought in international managers for the new China operations, who directed all traffic through eBay’s servers back in the United States. But the new user interface didn’t match Chinese web-surfing habits, the new leadership didn’t understand Chinese domestic markets, and the trans-Pacific routing of traffic slowed page-loading times. At one point an earthquake under the Pacific Ocean severed key cables and knocked the site offline for a few days. Meanwhile, Alibaba founder Jack Ma was busy copying eBay’s core functions and adapting the business model to Chinese realities. He began by creating an auction-style platform, Taobao, to directly compete with eBay’s core business. From there, Ma’s team continually tweaked Taobao’s functions and tacked on features to meet unique Chinese needs. His strongest localization plays were in payment and revenue models. To overcome a deficit of user trust in online purchases, Ma created Alipay, a payment tool that would hold money from purchases in escrow until the buyer confirmed the receipt of goods. Taobao also added instant messaging functions to allow buyers and sellers to communicate on the platform in real time. These business innovations helped Taobao claw away market share from eBay, whose global product mentality and deep centralization of decision-making power in Silicon Valley made it slow to react and add features. But Ma’s greatest weapon was his deployment of a “freemium” revenue model, the practice of keeping basic functions free while charging for premium services. At the time, eBay charged sellers a fee just to list their products, another fee when the products were sold, and a final fee if eBay-owned PayPal was used for payment. Conventional wisdom held that auction sites or e-commerce marketplace sites needed to do this in order to guarantee steady revenue streams.

We dwell in homes or work in sites that once displaced animals, we pay federal taxes that legalize the slaughter of animals for profit or pleasure, we travel in cars with leather seats over roads unfenced to prevent roadkill, we attend schools that allow animal experiments in biology classes, we take drugs once tested on animals, we buy newspapers that carry adds for the meat, egg, dairy and fur industries, we shop in stores that profit from the sale of animal products, we vote for politicians who pass laws favoring the meat, dairy, egg and hunting lobbies, we pay the salaries of federal and state judges who interpret a constitution that says nothing about the welfare or rights of animals and we embrace religions that give humans dominion over animals; and it’s a rare sermon where the sacredness of animals is sounded. ~ Colman McCarthy

The idea of selling access to pics of me in boudoir poses gave me the icks, but from an economic standpoint, it made sense. Being on the site was the lowest effort/highest return option available. I didn’t need a million bucks, but I wanted to pay more than the minimums on my credit cards and keep a roof over my head.

Many people (including myself) are willing to pay more for eggs from hens that are allowed to range more freely, but free-range social environments have their own problems. Fighting still takes place and dominant birds prevent subordinate birds from accessing food, water, and nesting sites, resulting in low productivity for the group as a whole.

An example is Neil Patel. You can go to his site right now and he’ll walk you through everything from launching a Wordpress site, to setting up Google analytics, learning SEO, copywriting secrets, and literally a hundred other blog posts covering everything you’d ever need to know to be an online marketer. And it’s all free. But hundreds of people pay him every single day to do that work for them.

It’s Taking Customers Too Long to Find Value. If customers aren’t seeing value in your product, it could be a matter of education. The standard approaches are to send onboarding emails to orient them to your product (see Val Geisler’s Dinner Party Strategy) and to hire a customer success manager to walk new accounts through the onboarding process (assuming their price point makes this worthwhile). When you have a high price point, hiring someone to help with onboarding can go a long way toward helping your customer find value. Essentially, you’re trying to help new customers find your minimum path to awesome (MPA). Basically, the moment when everything clicks and your customer says, “This is amazing!” For a social media scheduling app, maybe it’s when they load the first few posts and realize they can sit back and let your product take care of the rest. For an email product, it could be the minute they get a form installed on their website and start seeing new subscribers. It’s not always easy to find the MPA. Your product might be so complicated that there are many paths to seeing value. In that case, the burden is on you to educate your customers about how to get the most value in the shortest amount of time. One way to shortcut the process is to interview customers who are actively using the product and ask them when they first realized how your product would help them. With Drip, we even built a custom internal dashboard to track where trial users were along the path to awesome. Had they created their first email list? Installed a form on their site? Activated that form? I could watch individuals or groups of users go through those steps during the trial phase and see a leading indicator of how many were likely to convert into paying customers.

It is no coincidence that pollution so often accompanies poverty. Imagine a cost-benefit analysis of siting an undesirable facility, such as a landfill or incinerator. Benefits are often measured by willingness to pay for environmental improvement. Wealthy communities are able and willing to pay more for the benefit of not having the facility in their backyards; thus when measured this way the net benefits to society as a whole will be maximized by putting the facility in a low-income area.

Among other techniques, they simulated consumer demand on eBay by creating a bot (an automated software tool) that bought goods on the site and then insisted on paying for these transactions using PayPal. Noting this apparent growth in demand, many eBay sellers signed up for the PayPal service—which in turn made PayPal even more visible and attractive to consumers.

Ad-based growth teams should be optimizing pricing in a similarly fluid way. The largest advertising platforms, such as Google and Facebook, use an auction model to set the value of their ad inventory, which essentially means that when advertisers want to place an ad they set a bid price for what they’re willing to pay, then the site gives the ad space to the highest bidder (this is a dramatic oversimplification; the auction processes are dauntingly complex). When that bidder’s budget is exhausted, often by hitting a daily cap or other restriction, the next highest bidder is given the inventory, and so on, until all available inventory is used. These companies also use elements such as ad quality and customer response to factor into which

Since then, most of Google’s successful products have been based on strong technical insights, while most of the less successful ones lacked them. AdWords, the Google ads engine that generates most of the company’s revenue, was based on the insight that ads could be ranked and placed on a page based on their value as information to users, rather than just by who was willing to pay more.63 Google News, the site that aggregates news headlines from thousands of media outlets, was based on the insight that we could algorithmically group stories by topic, not source. Chrome, Google’s open-source browser, was founded on the insight that as websites grew more complex and powerful, browsers needed to be reengineered for speed. Pick an innovative, successful Google product, and you are likely to find at least one significant technical insight behind it, the sort of idea that could have appeared in a technical journal.

time. A new interdisciplinary community of scientists, environmentalists, health researchers, therapists, and artists is coalescing around an idea: neuroconservation. Embracing the notion that we treasure what we love, those concerned with water and the future of the planet now suggest that, as we understand our emotional well-being and its relationship to water, we are more motivated to repair, restore, and renew waterways and watersheds. Indeed, even as water is threatened, or perhaps because of the threat, public interest in water is very high. We treasure it—or, perhaps more accurately, we spend our treasure to access water for pleasure, recreation, and healing. Wealthy people pay a premium for houses on water, and the not so wealthy pay extra for rentals and hotel rooms sited at the oceanfront, on rivers, or at lakes. Those into outdoor sports, especially fishers and hunters, are fiercely protective of it and have founded numerous environmental organizations designed to protect water habitats for fish, birds, and animals. Over the last two decades, spas have become a sort of modern equivalent to ancient healing wells. As an industry, spas are a global business worth about $60 billion, and they generate another $200 billion in tourism. In 2013, there were 20,000 (up from 4,000 in 1999) spas in the United States producing an annual revenue of over $14 billion (a figure that has grown every year for fifteen years, including those of the recession), and tallying 164 million spa visits by clients.12 Ecotourism provides water adventures and guided trips, often in kayaks, rafts, or canoes. Ocean and river cruises are big business. Cities are creating urban architectures focused on waterscapes, happiness, and sustainability. Museums and public memorials of all sorts often feature water to foster reflection and meditation. And many communities are working to transform industrialized and polluted waterfronts into spaces that are pleasant, environmentally sound, and livable.

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I even talked my way into staying at a pay campsite when I was on my own. I asked him if he had a work-for-stay option. The only one he had was for in the morning and they make you do an hour of work. I was not interested in working in the morning when I could be hiking (and catching the group–which, of course, was actually behind me). I told him this and asked him if he knew of any stealth sites further on the trail. It was 7:30 or so at this point and he did what I was hoping he would do and said I could just stay there.

point is that the real money isn’t made in real estate by spending the top dollar to buy the best location. You can get killed doing that, just as you can get killed buying a bad location, even for a low price. What you should never do is pay too much, even if that means walking away from a very good site. Which is all a more sophisticated way of looking at location.

Sweden’s capital is an expansive and peaceful place for solo travellers. It is made up of 14 islands, connected by 50 bridges all within Lake Mälaren which flows out into to the Baltic Sea. Several main districts encompass islands and are connected by Stockholm’s bridges. Norrmalm is the main business area and includes the train station, hotels, theatres and shopping. Őstermalm is more upmarket and has wide spaces that includes forest. Kungsholmen is a relaxed neighbourhood on an island on the west of the city. It has a good natural beach and is popular with bathers. In addition to the city of 14 islands, the Stockholm Archipelago is made up of 24,000 islands spread through with small towns, old forts and an occasional resort. Ekero, to the east of the city, is the only Swedish area to have two UNESCO World Heritage sites – the royal palace of Drottningholm, and the Viking village of Birka. Stockholm probably grew from origins as a place of safety – with so many islands it allowed early people to isolate themselves from invaders. The earliest fort on any of the islands stretches back to the 13th century. Today the city has architecture dating from that time. In addition, it didn’t suffer the bombing raids that beset other European cities, and much of the old architecture is untouched. Getting around the city is relatively easy by metro and bus. There are also pay‐as‐you‐go Stockholm City Bikes. The metro and buses travel out to most of the islands, but there are also hop on, hop off boat tours. It is well worth taking a trip through the broad and spacious archipelago, which stretches 80 kms out from the city. Please note that taxis are expensive and, to make matters worse, the taxi industry has been deregulated leading to visitors unwittingly paying extortionate rates. A yellow sticker on the back window of each car will tell you the maximum price that the driver will charge therefore, if you have a choice of taxis, choose

The Antigua cruise port of Saint. Johns almost guarantees that site visitors will find a lot of beaches pertaining to swimming as well as sunbathing. It isn't really an official promise. It's just that the island features 365 beaches or one for every day's the year. Vacation cruise visitors will see that the cruise amsterdam shorelines are not correct by the docks as they might find within other locations such as Philipsburg, St. Maarten. Getting to the higher beaches will need transportation by means of pre-arranged excursion shuttle, taxi as well as car rental. However, they will likely find that shorelines are peaceful, peaceful and uncrowded because there are a lot of them. 3 beaches in close proximity to St. Johns are Runaway These types of, Dickinson Beach and Miller's Beach (also called Fort These types of Beach). Saint. Johns Antigua Visit It is possible to look, dine as well as spend time at the actual beach after a cruise pay a visit to. Anyone who doesn't have interest in a seaside will find plenty of shopping right by the Barbados cruise fatal. Heritage Quay is the main searching area. It's got many stalls filled with colorful things to acquire, some community and some not really. Negotiating over price is widespread and recognized. Redcliffe Quay is close to Heritage and provides many further shopping and also dining chances. Walk somewhat farther and you'll find yourself upon well-maintained streets with more traditional searching. U.Ersus. currency and a lot major charge cards are accepted everywhere. Tipping is common which has a recommended range of 10 to 15 per cent. English will be the official words. Attractions Similar to most Caribbean islands, Antigua provides strong beginnings in Yesteryear history. Your island's main traditional district and something of its most favored attractions can be English Harbor. Antigua's historic section was created as a bottom for the United kingdom navy in the 1700s right up until its closure in 1889. It is now part of the 15 square mls of Nelson's Dockyard Countrywide Park.