Simplicity Design Quotes

Simplicity is about subtracting the obvious and adding the meaningful.

As I began to love myself I found that anguish and emotional suffering are only warning signs that I was living against my own truth. Today, I know, this is “AUTHENTICITY”. As I began to love myself I understood how much it can offend somebody if I try to force my desires on this person, even though I knew the time was not right and the person was not ready for it, and even though this person was me. Today I call it “RESPECT”. As I began to love myself I stopped craving for a different life, and I could see that everything that surrounded me was inviting me to grow. Today I call it “MATURITY”. As I began to love myself I understood that at any circumstance, I am in the right place at the right time, and everything happens at the exactly right moment. So I could be calm. Today I call it “SELF-CONFIDENCE”. As I began to love myself I quit stealing my own time, and I stopped designing huge projects for the future. Today, I only do what brings me joy and happiness, things I love to do and that make my heart cheer, and I do them in my own way and in my own rhythm. Today I call it “SIMPLICITY”. As I began to love myself I freed myself of anything that is no good for my health – food, people, things, situations, and everything that drew me down and away from myself. At first I called this attitude a healthy egoism. Today I know it is “LOVE OF ONESELF”. As I began to love myself I quit trying to always be right, and ever since I was wrong less of the time. Today I discovered that is “MODESTY”. As I began to love myself I refused to go on living in the past and worrying about the future. Now, I only live for the moment, where everything is happening. Today I live each day, day by day, and I call it “FULFILLMENT”. As I began to love myself I recognized that my mind can disturb me and it can make me sick. But as I connected it to my heart, my mind became a valuable ally. Today I call this connection “WISDOM OF THE HEART”. We no longer need to fear arguments, confrontations or any kind of problems with ourselves or others. Even stars collide, and out of their crashing new worlds are born. Today I know “THAT IS LIFE”!

Simplicity is a matter of taste

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

When Van Gogh was a young man in his early twenties, he was in London studying to be a clergyman. He had no thought of being an artist at all. he sat in his cheap little room writing a letter to his younger brother in Holland, whom he loved very much. He looked out his window at a watery twilight, a thin lampost, a star, and he said in his letter something like this: "it is so beautiful I must show you how it looks." And then on his cheap ruled note paper, he made the most beautiful, tender, little drawing of it. When I read this letter of Van Gogh's it comforted me very much and seemed to throw a clear light on the whole road of Art. Before, I thought that to produce a work of painting or literature, you scowled and thought long and ponderously and weighed everything solemnly and learned everything that all artists had ever done aforetime, and what their influences and schools were, and you were extremely careful about *design* and *balance* and getting *interesting planes* into your painting, and avoided, with the most astringent severity, showing the faintest *acedemical* tendency, and were strictly modern. And so on and so on. But the moment I read Van Gogh's letter I knew what art was, and the creative impulse. It is a feeling of love and enthusiasm for something, and in a direct, simple, passionate and true way, you try to show this beauty in things to others, by drawing it. And Van Gogh's little drawing on the cheap note paper was a work of art because he loved the sky and the frail lamppost against it so seriously that he made the drawing with the most exquisite conscientiousness and care.

Nature doesn’t see things through the prism of good or bad. It rewards efficiency. That’s the beautiful simplicity of evolution. It matches design to environment.

If you wish to draw profit, read with humility, simplicity, and faith, and never with the design of gaining a reputation for learning.

Good design is as little as possible. Less, but better, because it concentrates on the essential aspects, 
and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Atop the brochure McKenna put a maxim, often attributed to Leonardo da Vinci, that would become the defining precept of Jobs’s design philosophy: “Simplicity is the ultimate sophistication.

While great art makes you wonder, great design makes things clear.

We see a lot of feature-driven product design in which the cost of features is not properly accounted. Features can have a negative value to customers because they make the products more difficult to understand and use. We are finding that people like products that just work. It turns out that designs that just work are much harder to produce that designs that assemble long lists of features.

A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work. You have to start over with a working simple system

I’ve come to realize, however, that while technology may make it more convenient to communicate, it doesn’t improve our ability to get a point across.

I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

Jobs's intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions. If something engaged him- the user interface for the original Macintosh, the design of the iPod and iPhone, getting music companies into the iTunes Store-he was relentless. But if he did not want to deal with something - a legal annoyance, a business issue, his cancer diagnosis, a family tug- he would resolutely ignore it. That focus allowed him to say no. He got Apple back on track by cutting all except a few core products. He made devices simpler by eliminating buttons, software simpler by eliminating features, and interfaces simpler by eliminating options. He attributed his ability to focus and his love of simplicity to his Zen training. It honed his appreciation for intuition, showed him how to filter out anything that was distracting or unnecessary, and nurtured in him an aesthetic based on minimalism.

In their simplicity and directness [neon signage is] a kind of urban iconography with which we can identify on many levels. — Rudi Stern

Simplicity was really important to me. I wanted people to expend their creativity thinking about new things to design, not about how to work the machines.

User interface is the process of shifting from chaotic complexity to elegant simplicity.

Work is easier when its just work; it’s much harder when you actually care.

When you design, solve things in the simplest way possible. Your goal should be simplicity, not 'How can I apply a pattern to this problem.

Nothing in life is simple. You have to keep yourself simple.

The best designers in the world all squint when they look at something. They squint to see the forest from the trees-to find the right balance. Squint at the world. You will see more, by seeing less.

Complexity is the prodigy of the world. Simplicity is the sensation of the universe. Behind complexity, there is always simplicity to be revealed. Inside simplicity, there is always complexity to be discovered.” —Gang Yu

For us to deem a work of architecture elegant, it is hence not enough that it look simple: we must feel that the simplicity it displays has been hard won, that it flows from the resolution of demanding technical or natural predicament. Thus we call the Shaker staircase in Pleasant Hill elegant because we know--without ever having constructed one ourselves--that a staircase is a site complexity, and that combinations of treads, risers and banisters rarely approach the sober intelligibility of the Sharkers' work. We deem a modern Swiss house elegant because we not how seamlessly its windows have been joined to their concrete walls, and how neatly the usual clutter of construction has been resolved away. We admire starkly simple works that we intuit would, without immense effort, have appeared very complicated. (p 209)

[Donald] Keene observed [in a book entitled The Pleasures of Japanese Literature, 1988] that the Japanese sense of beauty has long sharply differed from its Western counterpart: it has been dominated by a love of irregularity rather than symmetry, the impermanent rather than the eternal and the simple rather than the ornate. The reason owes nothing to climate or genetics, added Keene, but is the result of the actions of writers, painters and theorists, who had actively shaped the sense of beauty of their nation. Contrary to the Romantic belief that we each settle naturally on a fitting idea of beauty, it seems that our visual and emotional faculties in fact need constant external guidance to help them decide what they should take note of and appreciate. 'Culture' is the word we have assigned to the force that assists us in identifying which of our many sensations we should focus on and apportion value to.

Things designed by people without skin in the game tend to grow in complication (before their final collapse). There is absolutely no benefit for someone in such a position to propose something simple: when you are rewarded for perception, not results, you need to show sophistication. Anyone who has submitted a “scholarly” paper to a journal knows that you usually raise the odds of acceptance by making it more complicated than necessary. Further, there are side effects for problems that grow nonlinearly with such branching-out complications. Worse: Non-skin-in-the-game people don’t get simplicity.

I strive for simplicity and believe simplicity is beauty.

Reading surrounds us, labels us, defines us.

simplicity is a matter of taste.

He glances up again, and recognizes Gregory’s design. It is a system of holy simplicity: big papers on the bottom, small ones on top.

The best art makes your head spin with questions. Perhaps this is the fundamental distinction between pure art and pure design. While great art makes you wonder, great design makes things clear. Sometimes,

The tides of time should be able to imprint the passing of the years on an object. The physical decay or natural wear and tear of the materials used does not in the least detract from the visual appeal, rather it adds to it. It is the changes of texture and colour that provide the space for the imagination to enter and become more involved with the devolution of the piece. Whereas modern design often uses inorganic materials to defy the natural ageing effects of time, wabi sabi embraces them and seeks to use this transformation as an integral part of the whole. This is not limited to the process of decay, but can also be found at the moment of inception, when life is taking its first fragile steps toward becoming.

Like so many of the decisions to exclude women in the interests of simplicity, from architecture to medical research, this conclusion could only be reached in a culture that conceives of men as the default human and women as a niche aberration. To distort a reality you are supposedly trying to measure makes sense only if you don’t see women as essential. It makes sense only if you see women as an added extra, a complicating factor. It doesn’t make sense if you’re talking about half of the human race. It doesn’t make sense if you care about accurate data.

The composition of these rooms represents the basic intention behind my design: simplicity, essentiality and openness.

Being prepared isn’t a matter of how much you practice. It’s about knowing that even if you fail, you won’t give up.

Çok olan, uzağa, çok uzağa gönderildiğinde daha az gibi görünür.

Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

Design is like a magic trick, it's all about creating the illusion of simplicity.

Reality is infinitely complex, yet it is designed to experience in simplicity.

As always when he worked with this much concentration he began to feel a sense of introverting pressure. There was no way out once he was in, no genuine rest, no one to talk to who was capable of understanding the complexity (simplicity) of the problem or the approaches to a tentative solution. There came a time in every prolonged effort when he had a moment of near panic, or "terror in a lonely place," the original semantic content of the word. The lonely place was his own mind. As a mathematician he was free from subjection to reality, free to impose his ideas and designs on his own test environment. The only valid standard for his work, its critical point (zero or infinity), was the beauty it possessed, the deft strength of his mathematical reasoning. THe work's ultimate value was simply what it revealed about the nature of his intellect. What was at stake, in effect, was his own principle of intelligence or individual consciousness; his identity, in short. This was the infalling trap, the source of art's private involvement with obsession and despair, neither more nor less than the artist's self-containment, a mental state that led to storms of overwork and extended stretches of depression, that brought on indifference to life and at times the need to regurgitate it, to seek the level of expelled matter. Of course, the sense at the end of a serious effort, if the end is reached successfully, is one of lyrical exhilaration. There is air to breathe and a place to stand. The work gradually reveals its attachment to the charged particles of other minds, men now historical, the rediscovered dead; to the main structure of mathematical thought; perhaps even to reality itself, the so-called sum of things. It is possible to stand in time's pinewood dust and admire one's own veronicas and pavanes.

The Atari experience helped shape Jobs’s approach to business and design. He appreciated the user-friendliness of Atari’s insert-quarter-avoid-Klingons games. “That simplicity rubbed off on him

There, tam, la-bas, the gaze of men glows with inimitable understanding; there the freaks that are tortured here walk unmolested; there time takes shape according to one’s pleasure, like a figured rug whose folds can be gathered in such a way that two designs will meet—and the rug is once again smoothed out, and you live on, or else superimpose the next image on the last, endlessly, endlessly, with the leisurely concentration of a woman selecting a belt to go with her dress—now she glides in my direction, rhythmically butting the velvet with her knees, comprehending everything and comprehensible to me…There, there are the original of those gardens where we used to roam and hide in this world; there everything strikes one by its bewitching evidence, by the simplicity of perfect good; there everything pleases one’s soul, everything is filled with the kind of fun that children know; there shines the mirror that now and then sends a chance reflection here…

Finland is world-famous for its architects and decorators, who know how to produce beautiful effects in simple ways. On my first visit to Finland, I remember being invited into the living room of one of my host’s homes, and immediately thinking to myself, “This is the most beautiful room that I’ve ever seen!” On reflection, I then wondered why I found it so beautiful, because the room was a nearly-empty cubicle with just a few pieces of simple furniture. But the materials and form of the room, and those few pieces of furniture, were typically Finnish in their simplicity and beauty

When you are designing a new habit, you are really designing for consistency. And for that result, you’ll find that simplicity is the key. Or as I like to teach my students: Simplicity changes behavior.

The actual tragedies of life bear no relation to one's preconceived ideas. In the event, one is always bewildered by their simplicity, their grandeur of design, and by that element of the bizarre which seems inherent in them.

Dynamical beauty transcends specific objects and phenomena, and invites us to imagine the expanse of possibilities. For example, the sizes and shapes of actual planetary orbits are not simple. They are neither the (compounded) circles of Aristotle, Ptolemy, and Nicolaus Copernicus, nor even the more nearly accurate ellipses of Kepler, but rather curves that must be calculated numerically, as functions of time, evolving in complicated ways that depend on the positions and masses of the Sun and the other planets. There is great beauty and simplicity here, but it is only fully evident when we understand the deep design. The appearance of particular objects does not exhaust the beauty of the laws.

I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds. Then I met designers. And instantly fell in love. Let me tell you why. Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often. I’m bringing this up because it’s time to bridge the gap between design and business.

So what we have arrived at here—and although the first shock wave of this arrival was in 1859, it’s really the arrival of the computer that demonstrates it unarguably to us—is “Is there really a universe that is not designed from the top downward, but from the bottom upward? Can complexity emerge from lower levels of simplicity?

one featured on its first brochure: “Simplicity is the ultimate sophistication.” Jobs felt that design simplicity should be linked to making products easy to use. Those goals do not always go together. Sometimes a design can be so sleek and simple that a user finds it intimidating or unfriendly to navigate. “The main thing in our design is that we have to

The genius of Laplace was a perfect sledge hammer in bursting purely mathematical obstacles; but, like that useful instrument, it gave neither finish nor beauty to the results. In truth, in truism if the reader please, Laplace was neither Lagrange nor Euler, as every student is made to feel. The second is power and symmetry, the third power and simplicity; the first is power without either symmetry or simplicity. But, nevertheless, Laplace never attempted investigation of a subject without leaving upon it the marks of difficulties conquered: sometimes clumsily, sometimes indirectly, always without minuteness of design or arrangement of detail; but still, his end is obtained and the difficulty is conquered.

The tides of time should be able to imprint the passing of the years on an object. They physical decay or natural wear and tear of the materials used does not in the least detract from the visual appeal, rather it adds to it. It is the changes of texture and colour that provide the space for the imagination to enter and become more involved with the devolution of the piece. Whereas modern design often uses inorganic materials to defy the natural ageing effects of time, wabi sabi embraces them and seeks to use this transformation as an integral part of the whole. This is not limited to the process of decay, but can also be found at the moment of inception, when life is taking its first fragile steps toward becoming.

When a small, unassuming object exceeds our expectations, we are not only surprised but pleased. Our usual reaction is something like, "That little thing did all that?" Simplicity is about the unexpected pleasure derived from what is likely to be insignificant and would otherwise go unnoticed. The smaller the object, the more forgiving we can be when it misbehaves.

Branding is something designers think about a lot. You take something like a perfume or car tire, or butt-flavored bubblegum, and you ask questions about it that you shouldn't be able to ask. What kind of tuxedo would this car tire wear to the prom? What is this perfume's favorite movie? You try to end up in a place where you understand a product as if it is a person. The reverse of this, where people become brands, should be easy right? They're already people... End at the beginning. Except that really what you're doing when you brand is a process of simplification. You come to understand the essence of that fucking tire. And so branding a person also benefits dramatically from simplicity. People are complicated, but brands are simple.

The detailed gorgeousness of Orthodoxy was the reversed image of the sparse purity of Islam. One offered the abstract simplicity of the desert horizon, a portable worship that could be performed anywhere as long as you could see the sun, a direct contact with God, the other images, colors, and music, ravishing metaphors of the divine mystery designed to lead the soul to heaven. Both were equally intent on converting the world to their vision of God.

The custom of confession seemed designed to encourage sin by granting ready forgiveness. Neither Abigail nor any member of her family ever wavered in their preference for life in America over life in Europe. In France they lived far grander style than they ever lived in Braintree. ...her unshakable belief was that America was superior to Europe - superiority based on simplicity, its supposed lack of extreme wealth and class distinctions, its religion and its emphasis on family

Ive was a fan of the German industrial designer Dieter Rams, who worked for the electronics firm Braun. Rams preached the gospel of “Less but better,” Weniger aber besser, and likewise Jobs and Ive wrestled with each new design to see how much they could simplify it. Ever since Apple’s first brochure proclaimed “Simplicity is the ultimate sophistication,” Jobs had aimed for the simplicity that comes from conquering complexities, not ignoring them. “It takes a lot of hard work,” he said, “to make something simple, to truly understand the underlying challenges and come up with elegant solutions.

Early on, Mike Markkula had taught Jobs to "impute" - to understand that people do judge a book by its cover - and therefore to make sure all the trappings and packaging of Apple signaled that there was a beautiful gem inside. Whether it's an iPod Mini, or a MacBook Pro, Apple customers know the feeling of opening up the well-crafted box and finding the product nestled in an inviting fashion. "Steve and I spend a lot of time on the packaging," said Ive. "I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.

Among those who promoted the design, Governor Bellingham was said to be one of the most busy. It may appear singular, and indeed, not a little ludicrous, that an affair of this kind, which, in later days, would have been referred to no higher jurisdiction than that of the selectmen of the town, should then have been a question publicly discussed, and on which statesmen of eminence took sides. At that epoch of pristine simplicity, however, matters of even slighter public interest, and of far less intrinsic weight, than the welfare of Hester and her child, were strangely mixed up with the deliberations of legislators and acts of state.

From where do simplicity and ease In the movement of heavenly bodies derive? It is precision. Sun is never late to rise upon the Earth, Moon is never late to cause the tides, Earth is never late to greet the Sun and the Moon; Thus accidents are not accidents But precise arrivals at the wrong right time. Love is almost never simple; Too often, feelings arrive too soon, Waiting for thoughts that often come too late. I wanted too, to be simple and precise Like the Sun, Like the Moon, Like the Earth But the Earth was booked Billions of years in advance; Designed to meet all desires, All arrivals, all sunrises, all sunsets, All departures, So I will have to be a little bit late.

Maxims If you work harder and look more closely, there's always something you can whittle away. It's when you get to the essence of your idea that you'll have something to be proud of. 196 Blunt is Simplicity. Meandering is Complexity. 13 The simplest way isn't always the easiest. 2 You can't let yourself be talked into going along with something when you know there's something better. Ever. 15 Apple encourages big thinking but small everything else. 25 Simplicity's best friend: Small groups of smart people. 26 Great ideas travel with a degree of risk. 39 Just get rid of the crappy stuff and focus on the good stuff. ~ Steve Jobs's advice to Nike. 51 The less the merrier. 54 Simplicity never stands till. 70 To accomplish great things two things are needed: a plan, and not quite enough time. ~ Leonard Bernstein, 72 Aim realistically high. 72 Never stop moving. 73 As long as you've got new ideas to share, you are free to re-present the old ones. 110 Simplicity gains power through brevity. 133 Simplicity is in a hurry. 134 Simplicity has universal appeal. 161 It's really hard to design things by focus groups. A lot of times, people don't know what they want until you show it to them. ~ Steve Jobs, 164 Take advice, not orders. 166 So it must become your nature never to relent. You never want to come out even, because in this game a tie goes to Complexity. 192

Because ease of use is the purpose, this ratio of function to conceptual complexity is the ultimate test of system design. Neither function alone nor simplicity alone defines a good design. This point is widely misunderstood. Operating System/360 is hailed by its builders as the finest ever built, because it indisputably has the most function. Function, and not simplicity, has always been the measure of excellence for its designers. On the other hand, the Time-Sharing System for the PDP-10 is hailed by its builders as the finest, because of its simplicity and the spareness of its concepts. By any measure, however, its function is not even in the same class as that of OS/360. As soon as ease of use is held up as the criterion, each of these is seen to be unbalanced, reaching for only half of the true goal.

The Way of the Heart is not the way of the intellect. For indeed that aspect of the mind was never designed to be your master. It was designed to be the humble, and—if you will pardon the expression—very stupid servant of the awakened heart. The heart is that which feels all things, embraces all things, trusts all things, and allows all things. The heart is that in which the soul rests eternally. The heart is that which is beyond space and time and is that spark of light in the Mind of God, which is called Christ. Only in that will you find the peace that you seek. You will discover that the pathway of awakening is not a pathway of avoidance, but a pathway of truthfulness. It is not a pathway of accomplishment and pride, but a pathway of releasing from the consciousness every hope and every wish to be special—to see yourself as having made progress—so that you can pound a fist upon the chest and spread the tail feathers. It is a transcendence of the hope of somehow getting God’s attention, so that He will look upon you and say, “Oh, you have been such a good person. Yes, we will allow you into the Kingdom now.” It is a way in which you will come to cultivate—regardless of your inner experience or degree of awakening—the willingness and the art of returning to the simplicity of empty-headedness and not-knowingness with each and every breath. It is a way of life in which all things and all events become an aspect of your meditation and your prayer until there is established once again within you the Truth that is true always: Not my will, but thine be done. For of myself, I do nothing. But the Father does all things through me.

This interplay of military and academic motives became ingrained in the Internet. “The design of both the ARPANET and the Internet favored military values, such as survivability, flexibility, and high performance, over commercial goals, such as low cost, simplicity, or consumer appeal,” the technology historian Janet Abbate noted. “At the same time, the group that designed and built ARPA’s networks was dominated by academic scientists, who incorporated their own values of collegiality, decentralization of authority, and open exchange of information into the system.”90 These academic researchers of the late 1960s, many of whom associated with the antiwar counterculture, created a system that resisted centralized command. It would route around any damage from a nuclear attack but also around any attempt to impose control.

Have you ever thought, not only about the airplane but whatever man builds, that all of man’s industrial efforts, all his computations and calculations, all the nights spent working over draughts and blueprints, invariably culminate in the production of a thing whose sole and guiding principle is the ultimate principle of simplicity? It is as if there were a natural law which ordained that to achieve this end, to refine the curve of a piece of furniture, or a ship’s keel, or the fuselage of an airplane, until gradually it partakes of the elementary purity of the curve of the human breast or shoulder, there must b experimentation of several generations of craftsmen. In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away, when a body has been stripped down to its nakedness.

Have you ever thought, not only about the airplane but whatever man builds, that all of man’s industrial efforts, all his computations and calculations, all the nights spent working over draughts and blueprints, invariably culminate in the production of a thing whose sole and guiding principle is the ultimate principle of simplicity? It is as if there were a natural law which ordained that to achieve this end, to refine the curve of a piece of furniture, or a ship’s keel, or the fuselage of an airplane, until gradually it partakes of the elementary purity of the curve of the human breast or shoulder, there must be experimentation of several generations of craftsmen. In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away, when a body has been stripped down to its nakedness.

All 250 + episodes to date can be found at tim.blog/ podcast and itunes.com/ timferriss Jamie Foxx on Workout Routines, Success Habits, and Untold Hollywood Stories (# 124)—tim.blog/ jamie The Scariest Navy SEAL I’ve Ever Met . . . and What He Taught Me (# 107)—tim.blog/ jocko Arnold Schwarzenegger on Psychological Warfare (and Much More) (# 60)—tim.blog/ arnold Dom D’Agostino on Fasting, Ketosis, and the End of Cancer (# 117)—tim.blog/ dom2 Tony Robbins on Morning Routines, Peak Performance, and Mastering Money (# 37)—tim.blog/ tony How to Design a Life—Debbie Millman (# 214)—tim.blog/ debbie Tony Robbins—On Achievement Versus Fulfillment (# 178)—tim.blog/ tony2 Kevin Rose (# 1)—tim.blog/ kevinrose [If you want to hear how bad a first episode can be, this delivers. Drunkenness didn’t help matters.] Charles Poliquin on Strength Training, Shredding Body Fat, and Increasing Testosterone and Sex Drive (# 91)—tim.blog/ charles Mr. Money Mustache—Living Beautifully on $ 25–27K Per Year (# 221)—tim.blog/ mustache Lessons from Warren Buffett, Bobby Fischer, and Other Outliers (# 219)—tim.blog/ buffett Exploring Smart Drugs, Fasting, and Fat Loss—Dr. Rhonda Patrick (# 237)—tim.blog/ rhonda 5 Morning Rituals That Help Me Win the Day (# 105)—tim.blog/ rituals David Heinemeier Hansson: The Power of Being Outspoken (# 195)—tim.blog/ dhh Lessons from Geniuses, Billionaires, and Tinkerers (# 173)—tim.blog/ chrisyoung The Secrets of Gymnastic Strength Training (# 158)—tim.blog/ gst Becoming the Best Version of You (# 210)—tim.blog/ best The Science of Strength and Simplicity with Pavel Tsatsouline (# 55)—tim.blog/ pavel Tony Robbins (Part 2) on Morning Routines, Peak Performance, and Mastering Money (# 38)—tim.blog/ tony How Seth Godin Manages His Life—Rules, Principles, and Obsessions (# 138)—tim.blog/ seth The Relationship Episode: Sex, Love, Polyamory, Marriage, and More (with Esther Perel) (# 241)—tim.blog/ esther The Quiet Master of Cryptocurrency—Nick Szabo (# 244)—tim.blog/ crypto Joshua Waitzkin (# 2)—tim.blog/ josh The Benevolent Dictator of the Internet, Matt Mullenweg (# 61)—tim.blog/ matt Ricardo Semler—The Seven-Day Weekend and How to Break the Rules (# 229)—tim.blog/ ricardo

AESTHETIC SIMPLICITY For some people simplicity is an aesthetic value, so one further sense that might be attached to the notion of simple living is a preference for an uncomplicated, uncluttered living environment. Imagine, for instance, an apartment with white walls, white trim, bare wood floors, simple wooden furniture, plain white kitchenware, white towels in the bathroom, and white blankets on the simple wooden beds. Or a house where the brick walls and overhead beams are left exposed, the furniture is rustic, and any artwork on display is clearly local and amateurish. Or a study containing nothing but a desk and a chair. All these are interiors that people deliberately create for themselves. Simplicity of this sort is not necessarily frugal. The uncluttered apartment could be in the center of Paris; the plain wooden furniture might be custom-made. Wittgenstein designed a house in Vienna for his sister Margaret characterized by austere, almost minimalist aesthetic lines, yet built with no concern for cost. But although such setups may not be cheap, they make no exhibition of expense. And the styles have symbolic significance. They bespeak sympathy with the plain, the unpretentious, the unostentatious. They connote honesty, purity, and a mind focused on essentials. In the case of country retreats, closeness to nature may also be sought and expressed.

In Amsterdam, I took a room in a small hotel located in the Jordann District and after lunch in a café went for a walk in the western parts of the city. In Flaubert’s Alexandria, the exotic had collected around camels, Arabs peacefully fishing and guttural cries. Modern Amsterdam provided different but analogous examples: buildings with elongated pale-pink bricks stuck together with curiously white mortar, long rows of narrow apartment blocks from the early twentieth century, with large ground-floor windows, bicycles parked outside every house, street furniture displaying a certain demographic scruffiness, an absence of ostentatious buildings, straight streets interspersed with small parks…..In one street lines with uniform apartment buildings, I stopped by a red front door and felt an intense longing to spend the rest of my life there. Above me, on the second floor, I could see an apartment with three large windows and no curtains. The walls were painted white and decorated with a single large painting covered with small blue and red dots. There was an oaken desk against a wall, a large bookshelf and an armchair. I wanted the life that this space implied. I wanted a bicycle; I wanted to put my key in that red front door every evening. Why be seduced by something as small as a front door in another country? Why fall in love with a place because it has trams and its people seldom have curtains in their homes? However absurd the intense reactions provoked by such small (and mute) foreign elements my seem, the pattern is at least familiar from our personal lives. My love for the apartment building was based on what I perceived to be its modesty. The building was comfortable but not grand. It suggested a society attracted to the financial mean. There was an honesty in its design. Whereas front doorways in London are prone to ape the look of classical temples, in Amsterdam they accept their status, avoiding pillars and plaster in favor of neat, undecorated brick. The building was modern in the best sense, speaking of order, cleanliness, and light. In the more fugitive, trivial associations of the word exotic, the charm of a foreign place arises from the simple idea of novelty and change-from finding camels where at home there are horses, for example, or unadorned apartment buildings where at home there are pillared ones. But there may be a more profound pleasure as well: we may value foreign elements not only because they are new but because they seem to accord more faithfully with our identity and commitments than anything our homeland can provide. And so it was with my enthusiasms in Amsterdam, which were connected to my dissatisfactions with my own country, including its lack of modernity and aesthetic simplicity, its resistance to urban life and its net-curtained mentality. What we find exotic abroad may be what we hunger for in vain at home.

Contempt is born when we fixate on our spouse’s weaknesses. Every spouse has these sore points. If you want to find them, without a doubt you will. If you want to obsess about them, they’ll grow – but you won’t! Jesus provides a remedy that is stunning in its simplicity yet foreboding in its difficulty. He tells us to take the plank out of our own eye before we try to remove the speck from our neighbor’s eye (see Matthew 7:3–5). If you’re thinking “but my spouse is the one who has the plank,” allow me to let you in on a secret: You’re exactly the type of person Jesus is talking to. You’re the one He wanted to challenge with these words. Jesus isn’t helping us resolve legal matters here; He’s urging us to adopt humble spirits. He wants us to cast off the contempt – to have contempt for the contempt – and learn the spiritual secret of respect. Consider the type of people Jesus loved in the days He walked on earth – Judas (the betrayer); the woman at the well (a sexual libertine); Zacchaeus (the conniving financial cheat); and many others like them. In spite of the fact that Jesus was without sin and these people were very much steeped in sin, Jesus still honored them. He washed Judas’s feet; He spent time talking respectfully to the woman at the well; He went to Zacchaeus’s house for dinner. Jesus, the only perfect human being to live on this earth, moved toward sinful people; He asks us to do the same, beginning with the one closest to us – our spouse.

Waste not what remains of life in consideration about others, when it makes not for the common good. Be sure you are neglecting other work if you busy yourself with what such a one is doing and why, with what he is saying, thinking, or scheming. All such things do but divert you from the steadfast guardianship of your own soul. It behoves you, then, in every train of thought to shun all that is aimless or useless, and, above all, everything officious or malignant. Accustom yourself so, and only so, to think, that, if any one were suddenly to ask you, Of what are you thinking-now? you could answer frankly and at once, Of so and so. Then it will plainly appear that you are all simplicity and kindliness, as befits a social being who takes little thought for enjoyment or any phantom pleasure; who spurns contentiousness, envy, or suspicion; or any passion the harbouring of which one would blush to own. For such a man, who has finally determined to be henceforth among the best, is, as it were, a priest and minister of the Gods, using the spirit within him, which preserves a man unspotted from pleasure, unwounded by any pain, inaccessible to all insult, innocent of all evil; a champion in the noblest of all contests—the contest for victory over every passion. He is penetrated with justice; he welcomes with all his heart whatever befalls, or is appointed by Providence. He troubles not often, or ever without pressing public need, to consider what another may say, or do, or design. Solely intent upon his own conduct, ever mindful of his own concurrent part in the destiny of the Universe, he orders his conduct well, persuaded that his part is good. For the lot appointed to every man is part of the law of all things as well as a law for him. He forgets not that all rational beings are akin, and that the love of all mankind is part of the nature of man; also that we must not think as all men think, but only as those who live a life accordant with nature. As for those who live otherwise, he remembers always how they act at home and abroad, by night and by day, and how and with whom they are found in company. And so he cannot esteem the praise of such, for they enjoy not their own approbation.

Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. - As described by the Dr. BJ Fogg’s Behavior Model: - For any behavior to occur, a trigger must be present at the same time as the user has sufficient ability and motivation to take action. - To increase the desired behavior, ensure a clear trigger is present, then increase ability by making the action easier to do, and finally align with the right motivator. - Every behavior is driven by one of three Core Motivators: seeking pleasure or avoiding pain, seeking hope and avoiding fear, seeking social acceptance while avoiding social rejection. - Ability is influenced by the six factors of time, money, physical effort, brain cycles, social deviance, and non-routineness. Ability is dependent on users and their context at that moment. - Heuristics are cognitive shortcuts we take to make quick decisions. Product designers can utilize many of the hundreds of heuristics to increase the likelihood of their desired action.   *** Do This Now Refer to the answers you came up with in the last “Do This Now” section to complete the following exercises: - Walk through the path your users would take to use your product or service, beginning from the time they feel their internal trigger to the point where they receive their expected outcome. How many steps does it take before users obtain the reward they came for? How does this process compare with the simplicity of some of the examples described in this chapter? How does it compare with competing products and services? - Which resources are limiting your users’ ability to accomplish the tasks that will become habits? - Time - Money - Physical effort - Brain cycles (too confusing) - Social deviance (outside the norm) - Non-routine (too new) - Brainstorm three testable ways to make the intended tasks easier to complete. -  Consider how you might apply heuristics to make habit-forming actions more likely.

The Parthenon was 228 feet long by 101 broad, and 64 feet high; the porticoes at each end had a double row of eight columns; the sculptures in the pediments were in full relief, representing in the eastern the Birth of Athene, and in the western the Struggle between that goddess and Poseidon, whilst those on the metopes, some of which are supposed to be from the hand of Alcamenes, the contemporary and rival of Phidias, rendered scenes from battles between the Gods and Giants, the Greeks and the Amazons, and the Centaurs and Lapithæ. Of somewhat later date than the Parthenon and resembling it in general style, though it is very considerably smaller, is the Theseum or Temple of Theseus on the plain on the north-west of the Acropolis, and at Bassæ in Arcadia is a Doric building, dedicated to Apollo Epicurius and designed by Ictinus, that has the peculiarity of facing north and south instead of, as was usual, east and west. Scarcely less beautiful than the Parthenon itself is the grand triple portico known as the Propylæa that gives access to it on the western side. It was designed about 430 by Mnesicles, and in it the Doric and Ionic styles are admirably combined, whilst in the Erectheum, sacred to the memory of Erechtheus, a hero of Attica, the Ionic order is seen at its best, so delicate is the carving of the capitals of its columns. It has moreover the rare and distinctive feature of what is known as a caryatid porch, that is to say, one in which the entablature is upheld by caryatides or statues representing female figures. Other good examples of the Ionic style are the small Temple of Niké Apteros, or the Wingless Victory, situated not far from the Propylæa and the Parthenon of Athens, the more important Temple of Apollo at Branchidæ near Miletus, originally of most imposing dimensions, and that of Artemis at Ephesus, of which however only a few fragments remain in situ. Of the sacred buildings of Greece in which the Corinthian order was employed there exist, with the exception of the Temple of Jupiter at Athens already referred to, but a few scattered remains, such as the columns from Epidaurus now in the Athens Museum, that formed part of a circlet of Corinthian pillars within a Doric colonnade. In the Temple of Athena Alea at Tegea, designed by Scopas in 394, however, the transition from the Ionic to the Corinthian style is very clearly illustrated, and in the circular Monument of Lysicrates, erected in 334 B.C. to commemorate the triumph of that hero's troop in the choric dances in honour of Dionysos, and the Tower of the Winds, both at Athens, the Corinthian style is seen at its best. In addition to the temples described above, some remains of tombs, notably that of the huge Mausoleum at Halicarnassus in memory of King Mausolus, who died in 353 B.C., and several theatres, including that of Dionysos at Athens, with a well-preserved one of larger size at Epidaurus, bear witness to the general prevalence of Doric features in funereal monuments and secular buildings, but of the palaces and humbler dwelling-houses in the three Greek styles, of which there must have been many fine examples, no trace remains. There is however no doubt that the Corinthian style was very constantly employed after the power of the great republics had been broken, and the Oriental taste for lavish decoration replaced the love for austere simplicity of the virile people of Greece and its dependencies. CHAPTER III

Simplicity does not mean want or poverty. It does not mean the absence of any decor, or absolute nudity. It only means that the decor should belong intimately to the design proper, and that anything foreign to it should be taken away. —Paul Jacques Grillo (Form, Function and Design)

Simplicity isn’t something you can stick on top of a user interface.

Fortunately, when it comes to designing for simplicity, the key emotional need is for users to feel that they’re in control.

Simplicity is achieved when everyone can easily understand and use the design, regardless of experience, literacy, or concentration level.

Simplicity is all but nothing that's there.

Each business process is represented by a dimensional model that consists of a fact table containing the event's numeric measurements surrounded by a halo of dimension tables that contain the textual context that was true at the moment the event occurred. This characteristic star-like structure is often called a star join, a term dating back to the earliest days of relational databases. Figure 1.5 Fact and dimension tables in a dimensional model. The first thing to notice about the dimensional schema is its simplicity and symmetry. Obviously, business users benefit from the simplicity because the data is easier to understand and navigate. The charm of the design in Figure 1.5 is that it is highly recognizable to business users. We have observed literally hundreds of instances in which users immediately agree that the dimensional model is their business. Furthermore, the reduced number of tables and use of meaningful business descriptors make it easy to navigate and less likely that mistakes will occur. The simplicity of a dimensional model also has performance benefits. Database optimizers process these simple schemas with fewer joins more efficiently. A database engine can make strong assumptions about first constraining the heavily indexed dimension tables, and then attacking the fact table all at once with the Cartesian product of the dimension table keys satisfying the user's constraints. Amazingly, using this approach, the optimizer can evaluate arbitrary n-way joins to a fact table in a single pass through the fact table's index. Finally, dimensional models are gracefully extensible to accommodate change. The predictable framework of a dimensional model withstands unexpected changes in user behavior. Every dimension is equivalent; all dimensions are symmetrically-equal entry points into the fact table. The dimensional model has no built-in bias regarding expected query patterns. There are no preferences for the business questions asked this month versus the questions asked next month. You certainly don't want to adjust schemas if business users suggest new ways to analyze their business.

Complexity emerging from underlying simplicity may be a natural law itself.

Every time I try to diagram some organizational phenomena or strategy, the resulting pretty picture generally fails to create any lasting understanding. Much like movies, diagrams are more meaningful when you are there to witness the “making-of” experience or any other “live” means of presentation. We love to be there at the very moment of conception of an idea, but when we’re not, we’re less likely to be excited by the idea (because it doesn’t feel like our own). There is something to be said for sitting right there and watching the drawing unfold — it can make the spoken narrative clearer. At the very end of an intense diagramming session that has revealed every possible magnificent detail, there is always the moment of excitement and reckoning that warrants, “Wait, wait… let me take a photo of this with my mobile phone.” But when you show it to someone else a week or two later, it no longer makes any sense. Watching something being made is a powerful way to understand a concept; trying to decode just the final result, no matter how simple and visually elegant, demands an explanation of how it came to be.

Dünya her vakit parçalanıp durur. O yüzden, rahatla.

Karate'de siyah kuşak taşıma onurunun simgesi, kuşağı, rengi solup beyaza dönene dek takmaktır ki bu da başlangıçtaki duruma dönüşü ifade eder.

Basitlik, bariz olanı çıkarıp anlamlı olanı ekleme işidir.

Yaşınız ilerledikçe bütün akıl hocaları çekip gidiyor... ...Çünkü artık onlara ihtiyacınız olmuyor.

Surprisingly straightforward in their clarity and simplicity, Lietaer and Dunne point out that money is a human invention. Our current monetary system was designed some 300 years ago, during an era that knew nothing of natural limits and had a completely different set of objectives and priorities. It’s a tool that should be serving us, rather than being our master. And since it is a man-made construct, it can be re-thought, re-imagined, and redesigned.

respect is constantly earned, and shouldn’t be assumed because of your position.

There was a product which seemed attractive, expensive, portable, beautiful and simple. Everybody talked about its beauty but they bought it for it's simplicity.

For several years I tried hard to convince myself that others thought as I did. But, after a great deal of evaluating their methods of reasoning, I slowly began to realize just how different we rationalized. They mostly seem simplistic, and, as much as I have tried, I just can’t reason in that, or in a likewise, manner. I admire simplicity though, and there is grandeur in it that is attractive. But I have a wild, untamed mind with loud, vivid thoughts that can’t seem to settle in one moment. My moments regularly collide together resounding in the next and in the next and in the next. I take comfort in knowing that I was designed like this, and that I’m only different here in the temporal. God completely understands me, and He has set my purpose into motion. In His great Hands I reside.

Fortunately for investors, two substantial funds management organizations adhere to high fiduciary standards, adopted in the context of corporate cultures designed to serve investor interests. Vanguard and TIAA-CREF both operate on a not-for-profit basis, allowing the companies to make individual investor interests paramount in the funds management process. By emphasizing high-quality delivery of low-cost investment products, Vanguard and TIAA-CREF provide individual investors with valuable tools for the portfolio construction process. Ultimately, a passive index fund managed by a not-for-profit investment management organization represents the combination most likely to satisfy investor aspirations. Following Mies van der Rohe’s famous dictum—“less is more”—the rigid calculus of index-fund investing dominates the ornate complexity of active fund management. Pursuing investment with a firm devoted solely to satisfying investor interests unifies principal and agent, reducing the investment equation to its most basic form. Out of the enormous breadth and complexity of the mutual-fund world, the preferred solution for investors stands alone in stark simplicity.

A similar argument can be made about the form that the interface takes—with little pictures of folders and pages and trash cans. Those analogies are based in physical forms and so we associate the simplicity of the physical folder with that of the digital one. At best, we have faith in the interface that it is an accurate simplification of a more complex system behind it, and at worse, we don’t even recognize the complexity at all.

It is easier to tell whether a design is simple than it is to create a simple design, but once you can recognize that a system is too complicated, you can use that ability to guide your design philosophy towards simplicity. If a design appears complicated, try a different approach and see if that is simpler.

Stronger constraints can push designers and engineers to innovate.

The elegant simplicity of Square (and that of Dorsey’s earlier creation, Twitter) is a product of rigorous inquiry: Dorsey maintains that good design is about removing unnecessary features by continually asking, Do we really need this? and What can we take away?

Creeds are designed to be concise so that they can be easily memorized and communicated to others. If the ‘simplicity’ of the creed in 1 Corinthians means that Paul is unaware of the miraculous events surrounding Jesus’ resurrection, then the simplicity of the Nicene Creed (fourth century AD) should mean that the writers are unaware of the Gospel narratives. (Wood 2008)

I see our scientific theories as human inventions–nets designed by us to catch the world. [...] What we aim at is truth: we test our theories in the hope of eliminating those which are not true. In this way we may succeed in improving our theories–even as instruments: in making nets which are better and better adapted to catch our fish, the real world. Yet they will never be perfect instruments for this purpose. They are rational nets of our own making, and should not be mistaken for a complete representation of the real world in all its aspects; not even if they are highly successful ; not even if they appear to yield excellent approximations to reality. If we keep clearly before our minds that our theories are our own work; that we are fallible; and that our theories reflect our fallibility, then we shall doubt whether general features of our theories, such as their simplicity, or their prima facie deterministic character, correspond to features of the real world. [...] The world, as we know it, is highly complex; and although it may possess structural aspects which are simple in some sense or other, the simplicity of some of our theories–which is of our own making–does not entail the intrinsic simplicity of the world. The situation with regard to determinism is similar. Newton’s theory, consisting of the law of inertia, the law of gravity, etc., may be true, or very approximately true, i.e., the world may be as the theory asserts it is. But there is no statement of determinism in this theory; the theory nowhere asserts that the world is determined; rather it is the theory itself which as that character which I called ‘prima facie deterministic’. Now the prima facie deterministic character of a theory is closely related to its simplicity; prima facie deterministic theories are comparatively easily testable, and the tests may be made more and more precise and severe. [...] At the same time, it seems no more justifiable to infer from their success that the world has an intrinsically deterministic character than to infer that the world is intrinsically simple.

From this basis, Boyd sets out to develop a normative view on a design for command and control. As in Patterns of Conflict, he starts with some ‘samples from historical environment’, offering nine citations from nine practitioners, including from himself (see Box 6.1):6 Sun Tzu (around 400 BC) Probe enemy strength to unmask his strengths, weaknesses, patterns of movement and intentions. Shape enemy’s perception of world to manipulate/undermine his plans and actions. Employ Cheng/Ch’I maneuvers to quickly and unexpectedly hurl strength against weaknesses. Bourcet (1764–71) A plan ought to have several branches . . . One should . . . mislead the enemy and make him imagine that the main effort is coming at some other part. And . . . one must be ready to profit by a second or third branch of the plan without giving one’s enemy time to consider it. Napoleon (early 1800s) Strategy is the art of making use of time and space. I am less chary of the latter than the former. Space we can recover, time never. I may lose a battle, but I shall never lose a minute. The whole art of war consists in a well-reasoned and circumspect defensive, followed by rapid and audacious attack. Clausewitz (1832) Friction (which includes the interaction of many factors, such as uncertainty, psychological/moral forces and effects, etc.) impedes activity. Friction is the only concept that more or less corresponds to the factors that distinguish real war from war on paper. In this sense, friction represents the climate or atmosphere of war. Jomini (1836) By free and rapid movements carry bulk of the forces (successively) against fractions of the enemy. N.B. Forrest (1860s) Git thar the fustest with the mostest. Blumentritt (1947) The entire operational and tactical leadership method hinged upon . . . rapid concise assessment of situations, . . . and quick decision and quick execution, on the principle: each minute ahead of the enemy is an advantage. Balck (1980) Emphasis upon creation of implicit connections or bonds based upon trust, not mistrust, that permit wide freedom for subordinates to exercise imagination and initiative – yet harmonize within intent of superior commanders. Benefit: internal simplicity that permits rapid adaptability. Yours truly Operate inside adversary’s observation-orientation-decision-action loops to enmesh adversary in a world of uncertainty, doubt, mistrust, confusion, disorder, fear, panic, chaos . . . and/or fold adversary back inside himself so that he cannot cope with events/efforts as they unfold.

when it comes to interior design, Zen is a true reflection of balance, peace and harmony. Even though Zen is not an official design style and does not come with a list of strict rules, it is often sought after due to its minimalism, simplicity and purity of lines. It is more of a way to arrange your home such that it creates an atmosphere that will offset the stresses and problems of your daily life.

It is the elegance of nature that creates even the appearance of simplicity... It is not respectable to say that an organism is designed to be both stable as an entity and mutable in response to environment, though it must be said that this complex equilibrium is amazing and beautiful and everywhere repeated in a wealth of variations that can seem like virtuosity regaling itself with its own brilliance.

What they all shared was optimism, openness to experimentation, a love of storytelling, a need to collaborate, and an instinct to think with their hands—to build, to prototype, and to communicate complex ideas with masterful simplicity. They did not just do design, they lived design.

8. Interactives 

• Work with the client to get detailed feedback and agreement on the interactive brief. 

• Work with client to collect great assets (images, videos, language/quotations, etc.) to include in the brief, and ultimately, in the interactive. 

• Ensure that the interactive is fun, easy and rich with ideas. 

• Maintain simplicity and accessibility.