Short Headline Quotes

For we are opposed around the world by a monolithic and ruthless conspiracy that relies primarily on covert means for expanding its sphere of influence -- on infiltration instead of invasion, on subversion instead of elections, on intimidation instead of free choice, on guerrillas by night instead of armies by day. It is a system which has conscripted vast human and material resources into the building of a tightly knit, highly efficient machine that combines military, diplomatic, intelligence, economic, scientific and political operations. Its preparations are concealed, not published. Its mistakes are buried, not headlined. Its dissenters are silenced, not praised. No expenditure is questioned, no rumor is printed, no secret is revealed. It conducts the Cold War, in short, with a war-time discipline no democracy would ever hope or wish to match.

One by one he would conjure up the world’s major electronic papers; he knew the codes of the more important ones by heart, and had no need to consult the list on the back of his pad. Switching to the display unit’s short-term memory, he would hold the front page while he quickly searched the headlines and noted the items that interested him.

What happened yesterday…that’s not a story lost amid newer headlines. A few news clips that’ll be buried under more news clips. An event that’ll be forgotten come 2002. What happened yesterday will never fade. We will never forget. For the sake of the soldier, the first responder, the dead, the dying, and the grieving...for the sake of America and every person who ever lived or ever will live in our great country...we will never forget.

Life was too short to deprive yourself of spending time with those you love, something I'd learned the hard way.

A hobo walks by in a suit made of today's newspaper. A guy chases him, shouting. "Wait! I haven't read the business section yet!" Oh, the economic news. The most honest, trustworthy, freshest goods you can get—apart from ripe fish. With its gorgeous headlines it shakes out the mirror’s lost reflections: The fountains are lobbying for more water in this pyromaniac city. Buses with electric chairs are running through the streets. Passengers ask for tickets to Heaven, then take their seats. Eyeballs jump out of their smoking skulls. "No littering in the vehicle!" growls the driver, adjusting the hat on his horns.

short piece headlined “Elvis Died of Constipation” had run as the site’s lead story (and its middle and last story) under the category Constipation News. Why didn’t the colonic inertia theory come up earlier? Nichopoulos says that at the time, he had never heard of it. Nor had the gastroenterologist who treated Presley in the 1970s. “Nobody knew about it back then,” Nichopoulos says.

What happens, Kissinger asked, “if technology has become such a part of everyday life that it defines its own universe as the sole relevant one?” In this system there was little room for human will or agency or the cultivation of such human qualities as ambiguity and intuition. Hard facts bred a tyranny of their own that prioritized the immediate present over an understanding of the past or a sensitivity toward the future. Focus groups and opinion polls replaced individual decision-making and responsibility; the immediate headline-driven mood of the crowd overrode long-range perspective. Foreign policy was “in danger of turning into a subdivision of short-term domestic politics” in which “the quest is for consensus, less by the exchange of ideas than by a sharing of emotions.” The United States was in danger of “careening through crises without comprehending them.” This was no way for a great power to engage with the rest of the world, least of all in a world armed with nuclear weapons.

Another report came out about how a major city cooks the books on crime. This time Los Angeles: “LAPD MISCLASSIFIED NEARLY 1,200 VIOLENT CRIMES AS MINOR OFFENSES,” says the headline.  All during a one year period ending September 2013. “Including hundreds of stabbings, beatings and robberies, a Times investigation found.” “The incidents were recorded as minor offenses and as a result did not appear in the LAPD's published statistics on serious crime that officials and the public use to judge the department's performance.”[407] Black people make up 9.6 percent of the city’s population, but 30 percent of the general jail population.[408] Hispanics make up 45 percent of the city. The Times does not get into whether black people benefit from this under reporting. People at cop web sites chimed in this happens a lot: “Cleveland does the same thing, to cover up their short comings, because they wanted to snare the Republican Convention, they did, Watch Out Republicans, there is a lot of crime downtown by the casino.”[409]

It’s the photos that hit me the hardest, though. A woman cradling her husband’s limp body. A crowd looking on, emotionless, as police shine a flashlight on a woman’s bloodied corpse. A couple, half on the ground and half tangled in their moped, their blank faces turned toward the camera and sprays of blood on the pavement behind their heads. Sisters gathered around their baby brother’s body lying in its small casket. A body with its head covered in a dirty cloth left in a pile of garbage on the side of the street. Grayish-green corpses stacked like firewood in an improvised morgue. There’s even a short video of grainy security cam footage in which a masked motorcyclist pulls up next to a man in an alleyway, shoots him point-blank in the side of the head, then drives away. In high definition, I see the victims’ wounds, their oddly twisted limbs, their blood and brain matter sprayed across familiar-looking streets. In every dead body, I see Jun. I want to look away. But I don’t. I need to know. I need to see it. These photographers didn’t want to water it down. They wanted the audience to confront the reality, to feel the pain that’s been numbed by a headline culture.

So why is Chinese social networking booming despite the censorship? Part of the reason is the Chinese language. Posts on Twitter and Twitter clones such as Weibo are limited to 140 characters. In English that comes to about 20 words or a sentence with a short link - in effect, a headline. But in Chinese you can write a whole paragraph or tell a whole story in 140 characters. One Chinese tweet is equal to 3.5 English tweets. In some ways, Weibo (which means "microblog" in Chinese) is more like Facebook than Twitter. As far as the Chinese are concerned, if something is not on Weibo, it does not exist.

If the headline asks a question, try answering 'no'. Is This the True Face of Britain's Young? (Sensible reader: No.) Have We Found the Cure for AIDS? (No; or you wouldn't have put the question mark in.) Does This Map Provide the Key for Peace? (Probably not.) A headline with a question mark at the end means, in the vast majority of cases, that the story is tendentious or over-sold. It is often a scare story, or an attempt to elevate some run-of-the-mill piece of reporting into a national controversy and, preferably, a national panic. To a busy journalist hunting for real information a question mark means 'don't bother reading this bit'.

I suppose that many think we live in a cheap and sensational age, all sky-signs and headlines; an age of advertisement and standardization. And yet, this is a more enlightened age than any human beings have lived in hitherto. For instance, practically all of us can read. Some of you may say: ‘Ah! But what? Detective stories, scandals, and the sporting news.’ No doubt, compared with Sunday newspapers and mystery stories, the Oedipus, Hamlet and Faust are very small beer. All the same, the number of volumes issued each year continually gains on the number of the population in all Western countries. Every phase and question of life is brought more and more into the limelight. Theatres, cinemas, the radio, and even lectures, assist the process. But they do not, and should not replace reading, because when we are just watching and listening, somebody is taking very good care that we should not stop and think. The danger in this age is not of our remaining ignorant; it is that we should lose the power of thinking for ourselves. Problems are more and more put before us, but, except to crossword puzzles and detective mysteries, do we attempt to find the answers for ourselves? Less and less. The short cut seems ever more and more desirable. But the short cut to knowledge is nearly always the longest way round. There is nothing like knowledge, picked up by or reasoned out for oneself.

Hey Pete. So why the leave from social media? You are an activist, right? It seems like this decision is counterproductive to your message and work." A: The short answer is I’m tired of the endless narcissism inherent to the medium. In the commercial society we have, coupled with the consequential sense of insecurity people feel, as they impulsively “package themselves” for public consumption, the expression most dominant in all of this - is vanity. And I find that disheartening, annoying and dangerous. It is a form of cultural violence in many respects. However, please note the difference - that I work to promote just that – a message/idea – not myself… and I honestly loath people who today just promote themselves for the sake of themselves. A sea of humans who have been conditioned into viewing who they are – as how they are seen online. Think about that for a moment. Social identity theory run amok. People have been conditioned to think “they are” how “others see them”. We live in an increasing fictional reality where people are now not only people – they are digital symbols. And those symbols become more important as a matter of “marketing” than people’s true personality. Now, one could argue that social perception has always had a communicative symbolism, even before the computer age. But nooooooothing like today. Social media has become a social prison and a strong means of social control, in fact. Beyond that, as most know, social media is literally designed like a drug. And it acts like it as people get more and more addicted to being seen and addicted to molding the way they want the world to view them – no matter how false the image (If there is any word that defines peoples’ behavior here – it is pretention). Dopamine fires upon recognition and, coupled with cell phone culture, we now have a sea of people in zombie like trances looking at their phones (literally) thousands of times a day, merging their direct, true interpersonal social reality with a virtual “social media” one. No one can read anymore... they just swipe a stream of 200 character headlines/posts/tweets. understanding the world as an aggregate of those fragmented sentences. Massive loss of comprehension happening, replaced by usually agreeable, "in-bubble" views - hence an actual loss of variety. So again, this isn’t to say non-commercial focused social media doesn’t have positive purposes, such as with activism at times. But, on the whole, it merely amplifies a general value system disorder of a “LOOK AT ME! LOOK AT HOW GREAT I AM!” – rooted in systemic insecurity. People lying to themselves, drawing meaningless satisfaction from superficial responses from a sea of avatars. And it’s no surprise. Market economics demands people self promote shamelessly, coupled with the arbitrary constructs of beauty and success that have also resulted. People see status in certain things and, directly or pathologically, use those things for their own narcissistic advantage. Think of those endless status pics of people rock climbing, or hanging out on a stunning beach or showing off their new trophy girl-friend, etc. It goes on and on and worse the general public generally likes it, seeking to imitate those images/symbols to amplify their own false status. Hence the endless feedback loop of superficiality. And people wonder why youth suicides have risen… a young woman looking at a model of perfection set by her peers, without proper knowledge of the medium, can be made to feel inferior far more dramatically than the typical body image problems associated to traditional advertising. That is just one example of the cultural violence inherent. The entire industry of social media is BASED on narcissistic status promotion and narrow self-interest. That is the emotion/intent that creates the billions and billions in revenue these platforms experience, as they in turn sell off people’s personal data to advertisers and governments. You are the product, of course.

Inside a wool jacket the man had made a pocket for the treasure and from time to time he would jiggle the pocket, just to make sure that it was still there. And when on the train he rode to work he would jiggle it there also, but he would disguise his jiggling of the treasure on the train by devising a distraction. For example, the man would pretend to be profoundly interested in something outside the train, such as the little girl who seemed to be jumping high up on a trampoline, just high enough so that she could spy the man on the train, and in this way he really did become quite interested in what occurred outside the train, although he would still jiggle the treasure, if only out of habit. Also on the train he'd do a crossword puzzle and check his watch by rolling up his sleeve; when he did so he almost fell asleep. Antoine often felt his life to be more tedious with this treasure, because in order not to be overly noticed he had deemed it wise to fall into as much a routine as possible and do everything as casually as possible, and so, as a consequence, despite the fact that he hated his wife and daughter, he didn't leave them, he came home to them every night and he ate the creamed chicken that his wife would prepare for him, he would accept the large, fleshy hand that would push him around while he sat around in his house in an attempt to read or watch the weather, he took out the trash, he got up on time every morning and took a quick, cold shower, he shaved, he accepted the cold eggs and orange juice and coffee, he picked the newspaper off the patio and took it inside with him to read her the top headlines, and of course he went to the job.

The fragmentation of the neoliberal self begins when the agent is brought face to face with the realization that she is not just an employee or student, but also simultaneously a product to be sold, a walking advertisement, a manager of her résumé, a biographer of her rationales, and an entrepreneur of her possibilities. She has to somehow manage to be simultaneously subject, object, and spectator. She is perforce not learning about who she really is, but rather, provisionally buying the person she must soon become. She is all at once the business, the raw material, the product, the clientele, and the customer of her own life. She is a jumble of assets to be invested, nurtured, managed, and developed; but equally an offsetting inventory of liabilities to be pruned, outsourced, shorted, hedged against, and minimized. She is both headline star and enraptured audience of her own performance.

There are two types of information: permanent and expiring. Permanent information is: “How do people behave when they encounter a risk they hadn’t fathomed?” Expiring information is: “How much profit did Microsoft earn in the second quarter of 2005?” Expiring knowledge catches more attention than it should, for two reasons. One, there’s a lot of it, eager to keep our short attention spans occupied. Two, we chase it down, anxious to squeeze insight out of it before it loses relevance. Permanent information is harder to notice because it’s buried in books rather than blasted in headlines. But its benefit is huge. It’s not just that permanent information never expires, letting you accumulate it. It also compounds over time, leveraging off what you’ve already learned. Expiring information tells you what happened; permanent information tells you why something happened and is likely to happen again. That “why” can translate and interact with stuff you know about other topics, which is where the compounding comes in.

Still dark. The Alpine hush is miles deep. The skylight over Holly’s bed is covered with snow, but now that the blizzard’s stopped I’m guessing the stars are out. I’d like to buy her a telescope. Could I send her one? From where? My body’s aching and floaty but my mind’s flicking through the last night and day, like a record collector flicking through a file of LPs. On the clock radio, a ghostly presenter named Antoine Tanguay is working through Nocturne Hour from three till four A.M. Like all the best DJs, Antoine Tanguay says almost nothing. I kiss Holly’s hair, but to my surprise she’s awake: “When did the wind die down?” “An hour ago. Like someone unplugged it.” “You’ve been awake a whole hour?” “My arm’s dead, but I didn’t want to disturb you.” “Idiot.” She lifts her body to tell me to slide out. I loop a long strand of her hair around my thumb and rub it on my lip. “I spoke out of turn last night. About your brother. Sorry.” “You’re forgiven.” She twangs my boxer shorts’ elastic. “Obviously. Maybe I needed to hear it.” I kiss her wound-up hair bundle, then uncoil it. “You wouldn’t have any ciggies left, perchance?” In the velvet dark, I see her smile: A blade of happiness slips between my ribs. “What?” “Use a word like ‘perchance’ in Gravesend, you’d get crucified on the Ebbsfleet roundabout for being a suspected Conservative voter. No cigarettes left, I’m ’fraid. I went out to buy some yesterday, but found a semiattractive stalker, who’d cleverly made himself homeless forty minutes before a whiteout, so I had to come back without any.” I trace her cheekbones. “Semiattractive? Cheeky moo.” She yawns an octave. “Hope we can dig a way out tomorrow.” “I hope we can’t. I like being snowed in with you.” “Yeah well, some of us have these job things. Günter’s expecting a full house. Flirty-flirty tourists want to party-party-party.” I bury my head in the crook of her bare shoulder. “No.” Her hand explores my shoulder blade. “No what?” “No, you can’t go to Le Croc tomorrow. Sorry. First, because now I’m your man, I forbid it.” Her sss-sss is a sort of laugh. “Second?” “Second, if you went, I’d have to gun down every male between twelve and ninety who dared speak to you, plus any lesbians too. That’s seventy-five percent of Le Croc’s clientele. Tomorrow’s headlines would all be BLOODBATH IN THE ALPS AND LAMB THE SLAUGHTERER, and the a vegetarian-pacifist type, I know you wouldn’t want any role in a massacre so you’d better shack up”—I kiss her nose, forehead, and temple—“with me all day.” She presses her ear to my ribs. “Have you heard your heart? It’s like Keith Moon in there. Seriously. Have I got off with a mutant?” The blanket’s slipped off her shoulder: I pull it back. We say nothing for a while. Antoine whispers in his radio studio, wherever it is, and plays John Cage’s In a Landscape. It unscrolls, meanderingly. “If time had a pause button,” I tell Holly Sykes, “I’d press it. Right”—I press a spot between her eyebrows and up a bit—“there. Now.” “But if you did that, the whole universe’d be frozen, even you, so you couldn’t press play to start time again. We’d be stuck forever.” I kiss her on the mouth and blood’s rushing everywhere. She murmurs, “You only value something if you know it’ll end.

A famous British writer is revealed to be the author of an obscure mystery novel. An immigrant is granted asylum when authorities verify he wrote anonymous articles critical of his home country. And a man is convicted of murder when he’s connected to messages painted at the crime scene. The common element in these seemingly disparate cases is “forensic linguistics”—an investigative technique that helps experts determine authorship by identifying quirks in a writer’s style. Advances in computer technology can now parse text with ever-finer accuracy. Consider the recent outing of Harry Potter author J.K. Rowling as the writer of The Cuckoo’s Calling , a crime novel she published under the pen name Robert Galbraith. England’s Sunday Times , responding to an anonymous tip that Rowling was the book’s real author, hired Duquesne University’s Patrick Juola to analyze the text of Cuckoo , using software that he had spent over a decade refining. One of Juola’s tests examined sequences of adjacent words, while another zoomed in on sequences of characters; a third test tallied the most common words, while a fourth examined the author’s preference for long or short words. Juola wound up with a linguistic fingerprint—hard data on the author’s stylistic quirks. He then ran the same tests on four other books: The Casual Vacancy , Rowling’s first post-Harry Potter novel, plus three stylistically similar crime novels by other female writers. Juola concluded that Rowling was the most likely author of The Cuckoo’s Calling , since she was the only one whose writing style showed up as the closest or second-closest match in each of the tests. After consulting an Oxford linguist and receiving a concurring opinion, the newspaper confronted Rowling, who confessed. Juola completed his analysis in about half an hour. By contrast, in the early 1960s, it had taken a team of two statisticians—using what was then a state-of-the-art, high-speed computer at MIT—three years to complete a project to reveal who wrote 12 unsigned Federalist Papers. Robert Leonard, who heads the forensic linguistics program at Hofstra University, has also made a career out of determining authorship. Certified to serve as an expert witness in 13 states, he has presented evidence in cases such as that of Christopher Coleman, who was arrested in 2009 for murdering his family in Waterloo, Illinois. Leonard testified that Coleman’s writing style matched threats spray-painted at his family’s home (photo, left). Coleman was convicted and is serving a life sentence. Since forensic linguists deal in probabilities, not certainties, it is all the more essential to further refine this field of study, experts say. “There have been cases where it was my impression that the evidence on which people were freed or convicted was iffy in one way or another,” says Edward Finegan, president of the International Association of Forensic Linguists. Vanderbilt law professor Edward Cheng, an expert on the reliability of forensic evidence, says that linguistic analysis is best used when only a handful of people could have written a given text. As forensic linguistics continues to make headlines, criminals may realize the importance of choosing their words carefully. And some worry that software also can be used to obscure distinctive written styles. “Anything that you can identify to analyze,” says Juola, “I can identify and try to hide.

I wanted to shove her away, thinking of my job, of headlines, of how this kind of comfort was outside the behavioral guidelines of my contract. She began to sob more softly while holding me tightly, and I let her. I let her have control of me for that moment. I let her break behavioral guidelines as more important ones had been broken on her. And then we stopped being student and teacher—just a couple people at a loss when the powerful and unexpected had been suddenly thrust upon us. The principal and three students turned the corner and stopped short. I knew it might be years before I cleared my name, but far longer for her to reclaim her life.

As he spoke, Mudd clicked through a deck of slides—114 in all—that were projected on a large screen behind him. This would be straight-up, in-your-face talk, no sugar-coating on his part. The headlines and phrases and figures were nothing short of staggering. More than half of American adults were now considered overweight, with nearly one-quarter of the population—40 million adults—carrying so many extra pounds that they were clinically defined as obese. Among children, the rates had more than doubled since 1980, the year when the fat line on the charts began angling up, and the number of kids considered obese had shot past 12 million. (It was still only 1999; the nation’s obesity rates would climb much higher.) “Massive social costs estimated as high as $40–$100 billion a year,” announced one of Mudd’s slides in bright, bold lettering.

Fund management is a skill—you cannot run money through consultants or committees. If you have a committee, you should buy an index fund and stop trying. Committees settle to the lowest common denominator, which is the lowest risk. A committee will not take risk. By the time a committee decides to buy tech, it is already March 2000. Fund management is like cooking, whereby 10 chefs have the same ingredients but make 10 different things. You have great chefs who get three stars and lousy chefs who make horrible food. Fund management is similar in that what is important is what you make out of the mix, how you interpret information, how you structure trades and build portfolios. But with committees somehow the results are always the same. When you have a committee, you cannot be the only guy making the decision because, at some stage, you will be wrong in the short-term and everyone will get fired. So the whole groupthink model makes things very difficult, as does the visibility of these posts. Making or losing a lot of money always makes headlines—there is no upside or solution for that.

the most wholesome show imaginable. This would have been a huge story; a story that might have made Cat’s career. But as soon as she had finished talking about the abortion, the actress’s face fell. “I can’t believe I told you that,” she whispered, as her eyes filled with fear. Cat was already imagining the headlines. “I can’t have that in the paper. Please. That has to be off the record.” “Of course,” reassured Cat, who then promised to not only send the actress the piece before it went in (her editor would have killed her—what kind of a tabloid journalist is that?),

Here’s a high-level list of what you need to include in every blog post you write: ● An awesome headline ● Captivating images ● Short sentences, subheadings, and bullet points ● Story ● Tons of links to other articles, blog posts, and resources in your niche ● At least 2000 words in the format of list posts/How-to Guides/Ultimate Guides ● A clear call to action

Shortly before Valentine’s Day in 1948, the two miscreants—posing as brother and sister-in-law—traveled to Royersford, Pennsylvania, to meet Ray’s latest mark, Esther M. Henne, a forty-one-year-old teacher at the Pennhurst Asylum for “feeble-minded” children.

To his eternal delight, the Chicago Daily Tribune printed its front page before the polls had closed, with the blazing headline: DEWEY DEFEATS TRUMAN. In one of the most famous photographs in American political history, a beaming Truman holds up the paper in triumph. He had reason to rejoice: Not only had he won a miraculous political victory, but the Democrats had retaken both houses of Congress. The Republican reign on Capitol Hill was over after two short years, and the Democrats reasserted their longstanding dominance in Washington.

In my two memos to Bojia I explained that there is no set formula for writing a column, no class you attend, and that everyone does it differently to some degree. But there were some general guidelines I could offer. When you are a reporter, your focus is on digging up facts to explain the visible and the complex and to unearth and expose the impenetrable and the hidden—wherever that takes you. You are there to inform, without fear or favor. Straight news often has enormous influence, but it’s always in direct proportion to how much it informs, exposes, and explains. Opinion writing is different. When you are a columnist, or a blogger in Bojia’s case, your purpose is to influence or provoke a reaction and not just to inform—to argue for a certain perspective so compellingly that you persuade your readers to think or feel differently or more strongly or afresh about an issue. That is why, I explained to Bojia, as a columnist, “I am either in the heating business or the lighting business.” Every column or blog has to either turn on a lightbulb in your reader’s head—illuminate an issue in a way that will inspire them to look at it anew—or stoke an emotion in your reader’s heart that prompts them to feel or act more intensely or differently about an issue. The ideal column does both. But how do you go about generating heat or light? Where do opinions come from? I am sure every opinion writer would offer a different answer. My short one is that a column idea can spring from anywhere: a newspaper headline that strikes you as odd, a simple gesture by a stranger, the moving speech of a leader, the naïve question of a child, the cruelty of a school shooter, the wrenching tale of a refugee.

Breaking News Online is a leading 24x7 News Portal, which also runs an Online News Service. While publishing fast and latest news on Web, Breaking News Online also serves its readers through its Facebook Page, Facebook Group and Twitter Handle. Whether Breaking News, Online News, Latest News, Fast News, India News, World News or Regional News, we try our best to cover all aspects on Politics, Business, Sports, Entertainment etc. Breaking News Online is highly active on Facebook and Twitter. It publishes articles, short posts and News Headlines in Morning, Midday, Afternoon and Evening to keep the readers updated on all latest developments. We also hold debates on Facebook to engage the readers and then compile their views in the form of articles and post on website with their byline.

He moved over to make room for me and I slid under the covers beside him. There was a short silence, and he ran his hand up my leg from knee to hip. ‘I thought you didn’t like these,’ he said, tracing the lacy hem of the scarlet knickers. ‘Oh, well, I thought you might.’ ‘I do. Please pass on my thanks to your stepmother.’ ‘Hmm,’ I said. ‘I think not.’ ‘Spoilsport.’ ‘You could always tell her yourself.’ ‘Fair enough,’ he said serenely. ‘I will.’ I kicked him. ‘Stop that,’ he ordered, rolling over and pinning my legs with his. ‘You’re so hot,’ I said. ‘Thanks,’ said Mark, smiling. ‘I work out.’ ‘I meant your body temperature, you weenie.’ I lifted my head off the pillow to kiss his nose, which was nice and handy. ‘What’s your dad like?’ he asked. I was a little startled by this abrupt change of subject. ‘Well,’ I said, ‘he’s about six foot seven, a fundamentalist Christian, collects guns, very protective of his daughters . . . Ow!’ ‘We’ll try that again, shall we?’ ‘Biting people is not cool,’ I said sternly. ‘Toughen up, McNeil, it didn’t even break the skin.’ ‘I can see the headlines now. Innocent Girl Bitten by Crazed All Black. Wound Turns Septic. Major Surgery Required . . .’ ‘Yeah,’ he said. ‘Amputation at the neck.’ ‘The ultimate solution.’ ‘So,’ he repeated patiently, ‘what’s your dad like?’ ‘Lovely,’ I said.

7 Outstanding Tips for Banner Printing Choosing to produce a printed banner is a fantastic way to maximize your promotional requirements, it helps you to give maximum stand out and showcase your brand. There are a range of options from large PVC banners to simple roller banner solutions to suit all purposes of banner printing. Let’s look at some important points that can help you to make the most out of your printed banner. 1. Use High resolution images While going for banner printing, having good quality images is imperative. If you carry your own camera, then your camera should be able to take decent quality images, but be careful with images from the internet. Not only could you infringe copyright law but the quality is usually quite poor. 2. Clever use of color Your banner printing should be such that maximizes the use of color. Imagine the environment, where will your banner be positioned? What does your competition look like? Then, you can use color to ensure that you stand out from the crowd. If you are an established business, be sure to use your brand colors and clearly position your logo towards the top of the banner, this will make sure you develop a consistent brand identity throughout your marketing material. 3. Count your words Using a large amount of written text can look busy, messy and be off putting to your audience. Try to work out on your key message or brand values and make the banner big and bold. A short & striking message or a graphic will work a hundred times better than a hundred words. The banner printing is meant to grab attention of the viewer, not bore them. 4. Reveal your benefit Succinctly convey your key benefit in your banner headline. Do you have the best price? The best service? The best quality product? Whatever it is, make your banner printing known, specific to your audience and make it centralized. 5. Include an offer Make a time – limited offer to motivate customers to respond quickly. Your offer might even be included in your headline to simplify your banner. 6. Create a memorable call to action Make it clear what customers should do next in order to take advantage of your special offer. Your call to action should be succinct as well as memorable, such as an easy-to-remember URL or phone number. Remember that potential customers will only have a few seconds to digest your banner, so they must be able to retain the action step at a glance. 7. Less is more It is a simple rule but one that makes all the difference. It is very tempting to use a banner to get across every possible message and cram it full of content and images, however from an end user perspective big, bold and simple messaging and graphics is the most effective way to grab attention as well as looking professional and confident.

HAVING IT ALL.” Perhaps the greatest trap ever set for women was the coining of this phrase. Bandied about in speeches, headlines, and articles, these three little words are intended to be aspirational but instead make all of us feel like we have fallen short.

In early January 2002, when Rev. James Porter and Rev. John Geoghan abuse cases appeared on the headlines of the Boston Globe, the United States and the world reeled in horror at the systematic problem of clergy abuse in the Archdiocese of Boston. Shortly thereafter, hundreds of clergy abuse victims came forward to report clergy abuse across the United States. We—and the world—were shocked beyond belief.

Here was, arguably, the central issue of the Trump presidency, informing every aspect of Trumpian policy and leadership: he didn’t process information in any conventional sense—or, in a way, he didn’t process it at all. Trump didn’t read. He didn’t really even skim. If it was print, it might as well not exist. Some believed that for all practical purposes he was no more than semiliterate. (There was some argument about this, because he could read headlines and articles about himself, or at least headlines on articles about himself, and the gossip squibs on the New York Post’s Page Six.) Some thought him dyslexic; certainly his comprehension was limited. Others concluded that he didn’t read because he just didn’t have to, and that in fact this was one of his key attributes as a populist. He was postliterate—total television. But not only didn’t he read, he didn’t listen. He preferred to be the person talking. And he trusted his own expertise—no matter how paltry or irrelevant—more than anyone else’s. What’s more, he had an extremely short attention span, even when he thought you were worthy of attention.

1. Focus on the long term. “It’s All About the Long Term,” he said in the italicized initial headline in his first shareholder letter in 1997. “We will continue to make investment decisions in light of long-term market leadership considerations rather than short-term profitability considerations or short-term Wall Street reactions.” Focusing on the long term allows the interests of your customers, who want better and faster services cheaper, and the interests of your shareholders, who want a return on investment, to come into alignment. That’s not always true in the short term.

From numerous angles, wokeness encourages us to distrust the order God has created in the world He has personally made. As an ideology, it reads our society as fundamentally oppressive along racial lines, but often stops short of substantiating this claim. Furthermore, it conflates individual experience with societal structures, training people to read real wrongs done against them as necessarily part of a broader public square campaign. In addition, wokeness is fundamentally an anti-authority system, but as we have noted, it is itself deeply authoritarian. Though it speaks against “oppression,” it actually creates injustice, for it teaches us to distrust God-made order and God-given authority. Though CRT gets most of the headlines, it is in truth intersectionality that really brings the pain. People who will never read a sentence from an intersectional author nevertheless buy into and express an intersectional framework when they view our society as oppressive and read leadership in terms of power imbalances

Direct response marketing is designed to evoke an immediate response and compel prospects to take some specific action, such as opting in to your email list, picking up the phone and calling for more information, placing an order or being directed to a web page. So what makes a direct response ad? Here are some of the main characteristics: It’s trackable. That is, when someone responds, you know which ad and which media was responsible for generating the response. This is in direct contrast to mass media or “brand” marketing—no one will ever know what ad compelled you to buy that can of Coke; heck you may not even know yourself. It’s measurable. Since you know which ads are being responded to and how many sales you’ve received from each one, you can measure exactly how effective each ad is. You then drop or change ads that are not giving you a return on investment. It uses compelling headlines and sales copy. Direct response marketing has a compelling message of strong interest to your chosen prospects. It uses attention-grabbing headlines with strong sales copy that is “salesmanship in print.” Often the ad looks more like an editorial than an ad (hence making it at least three times more likely to get read). It targets a specific audience or niche. Prospects within specific verticals, geographic zones or niche markets are targeted. The ad aims to appeal to a narrow target market. It makes a specific offer. Usually, the ad makes a specific value-packed offer. Often the aim is not necessarily to sell anything from the ad but to simply get the prospect to take the next action, such as requesting a free report. The offer focuses on the prospect rather than on the advertiser and talks about the prospect’s interests, desires, fears, and frustrations. By contrast, mass media or “brand” marketing has a broad, one-size-fits-all marketing message and is focused on the advertiser. It demands a response. Direct response advertising has a “call to action,” compelling the prospect to do something specific. It also includes a means of response and “capture” of these responses. Interested, high-probability prospects have easy ways to respond, such as a regular phone number, a free recorded message line, a website, a fax back form, a reply card or coupons. When the prospect responds, as much of the person’s contact information as possible is captured so that they can be contacted beyond the initial response. It includes multi-step, short-term follow-up. In exchange for capturing the prospect’s details, valuable education and information on the prospect’s problem is offered. The information should carry with it a second “irresistible offer”—tied to whatever next step you want the prospect to take, such as calling to schedule an appointment or coming into the showroom or store. Then a series of follow-up “touches” via different media such as mail, email, fax and phone are made. Often there is a time or quantity limit on the offer.

JD was born in Poland in 1894. When he was eighteen years old, he immigrated to the United States, where he worked in a ball-bearing factory. In August 1940, a severe form of lymphoma invaded the entire right side of his neck. He could barely open his mouth, turn his head, swallow, or sleep. In February 1941, he was referred to the Yale Medical Center for radiation therapy. After two weeks of daily radiation, he improved. But the improvement was short-lived. By August 1942, he had trouble breathing, couldn’t eat, and had lost a substantial amount of weight. On August 27 at 10 a.m., JD became the first person in history to receive a medicine to treat cancer. Every day, for ten consecutive days, he received an injection of nitrogen mustard. After the fifth dose, his tumor regressed; finally, he was able to move his head and eat. One month later, however, his tumor came back, necessitating another three-day course of nitrogen mustard; again, the response was short-lived. So, he received a six-day course, without effect. On December 1, 1942, ninety-six days after he had received his first dose of nitrogen mustard, JD died. Because this was a covert operation run by the OSRD, the phrase “nitrogen mustard” never appeared in his medical chart. Instead, doctors referred to it as “substance X.” The first paper describing nitrogen mustard’s effects on cancer wasn’t published until 1946, four years after JD was treated. On October 6, 1946, the New York Times, under the headline “War Gases Tried in Cancer Therapy,” wrote, “The possibility that deadly blister gases prepared for wartime use may aid victims of cancer will be investigated by the Army Chemical Corps’ Medical Division.” Nitrogen mustard had provided the first ray of hope in the fight against cancer. The modern age of chemotherapy had begun.

Start by stopping. • Stop using too many words in a headline or subject line. Limit yourself to 6 words, tops. • Stop being funny. Or ironic. Or cryptic. It’s confusing, not clever. • Stop using fancy SAT words or business-speak. ➋ Once you kick the bad habits, start new, healthy ones. • In 10 words or less, write the reason you’re bothering to write something in the first place. • Write it in the most provocative yet accurate way possible. • Short words are strong words. A general rule: A one-syllable word is stronger than a two-syllable word is stronger than a three-syllable word. • Strong words are better than soft and soggy ones. • Active verbs ALWAYS.

Smart Brevity’s Core 4 Smart Brevity, in written form, has four main parts, all easy to learn and put into practice—and then teach. They don’t apply in every circumstance but will help you begin to get your mind around the shifts you need to make. 1 A muscular “tease”: Whether in a tweet, headline or email subject line, you need six or fewer strong words to yank someone’s attention away from Tinder or TikTok. 2 One strong first sentence, or “lede”: Your opening sentence should be the most memorable—tell me something I don’t know, would want to know, should know. Make this sentence as direct, short and sharp as possible. 3 Context, or “Why it matters”: We’re all faking it. Mike and I learned this speaking to Fortune 500 CEOs. We all know a lot about a little. We’re too ashamed or afraid to ask, but we almost always need you to explain why your new fact, idea or thought matters. 4 The choice to learn more, or “Go deeper”: Don’t force someone to read or hear more than they want. Make it their decision. If they decide “yes,” what follows should be truly worth their time.

Focus on your messaging before you focus on your marketing. The skip to marketing when the messaging is not in place makes for more expensive marketing costs, confusion with the public and their perceptions as well as a lack of continuity and endurance growth. There are hundreds of ways to tell a story and thousands of ways to tell different parts of a story. Still, be sure you have your story and the foundation of its messaging solid, situated and clear before bringing it to a public that has a very short attention span and tends to read only headlines. Many will need to see you telling your story and different parts of it a number of times before they click through, read on, connect or buy from you.

I do not know if my mother broke off her studies at Charles University only because her parents’ money had run out. How far was she pushed to emigrate to Palestine by the violent hatred of Jews that filled the streets of Europe in the mid-1930s and spread to the universities, or to what extent did she come here as the result of her education in a Tar-buth school and her membership in a Zionist youth movement? What did she hope to find here, what did she find, what did she not find? What did Tel Aviv and Jerusalem look like to someone who had grown up in a mansion in Rovno and arrived straight from the Gothic beauty of Prague? What did spoken Hebrew sound like to the sensitive ears of a young lady coming with the refined, booklearned Hebrew of the Tar-buth school and possessing a finely tuned linguistic sensibility? How did my young mother respond to the sand dunes, the motor pumps in the citrus groves, the rocky hillsides, the archaeology field trips, the biblical ruins and remains of the Second Temple period, the headlines in the newspapers and the cooperative dairy produce, the wadis, the hamsins, the domes of the walled convents, the ice-cold water from the jarra, the cultural evenings with accordion and harmonica music, the cooperative bus drivers in their khaki shorts, the sounds of English (the language of the rulers of the country), the dark orchards, the minarets, strings of camels carrying building sand, Hebrew watchmen, suntanned pioneers from the kibbutz, construction workers in shabby caps? How much was she repelled, or attracted, by tempestuous nights of arguments, ideological conflicts, and courtships, Saturday afternoon outings, the fire of party politics, the secret intrigues of the various underground groups and their sympathizers, the enlisting of volunteers for agricultural tasks, the dark blue nights punctuated by howls of jackals and echoes of distant gunfire?

Expiring knowledge catches more attention than it should for two reasons: one, there's a lot it. Eager to keep our short attention spans occupied. Two, we chase it down. Anxious to squeeze insight out of it before it loses relevance. Permanent information is harder to notice because it's buried in books rather than blasted in headlines. But it's benefit is huge. It's not just hat permanent information never expires, letting you accumulate it, it also compounds over it, leveraging off what you've already learned. Expiring information tells you what happened. Permanent information tells you WHY something happened and is likely to happen again. That WHY can translate into stuff you know about other topics, which is where the compounding comes in. I read newspapers and books everyday. I cannot recall one damn thing I read in a newspaper from say 2011, but I can tell you in great detail about books I read in 2011 and how they changed the way I think.

During a lecture in the Waldorf-Astoria Hotel in New York on April 27, 1961, he said: “For we are opposed, around the world, by a monolithic and ruthless conspiracy, that relies primarily on covert means for expanding it's sphere of influence, on infiltration instead of invasion, on subversion instead of elections, on intimidation, instead of free choice, on guerrillas by night, instead of armies by day, It is a system which has conscripted vast material and human resources into the building of a tightly knit, highly efficient machine that combines military, diplomatic, intelligence, economic, scientific, and political operations. Its preparations are concealed, not published. Its mistakes are buried, not headlined. Its dissenters silenced, not praised. No expenditure is questioned. No rumor is printed. No secret is revealed.” Kennedy came up against FBI director Edgar Hoover and Allen Dulles’ CIA that had maneuvered him into going along with the Bay of Pigs action. He wanted want to splinter the CIA into a thousand pieces and scatter it to the winds. Kennedy also offended the Military-Intelligence complex. Amongs others for the reason that he decided to pull out of Vietnam.[81] He was against a continuation of Western colonialist domination of Vietnam and criticized the U.S. alliance with the French effort to retain its empire. During his presidency he opposed a massive commitment of U.S. forces to fight a war that he felt the Vietnamese had to fight primarily on their own. He consistently rejected recommendations to introduce U.S. ground forces. Shortly before his assassination he started withdrawing U.S. troops from Vietnam.

...9/11 was immediately understood not only as a tragedy for the United States and the city of New York but also as a global outrage, which took the lives of so many citizens from across the world. The headline emphasized the manner in which questions of identity were geographically and emotionally connected - the local (New York, Pennsylvania and Washington), the national (United States), and the global. Shortly afterwards, however, the event became reinscribed in overwhelmingly national terms - 'Attack on America'. Tragically, as former Vice President Al Gore has said, the United States has squandered that global goodwill and solidarity by its largely unilateral engagement in Iraq and other activities which have been judged by others to be inimical to international law, such as extraordinary rendition, detention camps, and the doctrine of pre-emption. We are certainly not all Americans now.

Good people are found not changed. Recently I read a headline that said, "We don t teach people to be nice. We simply hire nice people." Wow! What a clever short cut.

This basic problem of relevance-cum-subservience has been given an added twist in the modern world, where relevance has become not only hollow but fragile and short-lived. A wider range of choices, a deeper uncertainty of events, a more pressing need for new styles—all this makes for an accelerating turnover of issues, concerns and fads. Nothing tires like a trend or ages faster than a fashion. Today’s bold headline is tomorrow’s yellowing newsprint. Thus the relevance-hungry liberals achieve relevance, but their victory is Pyrrhic. It is precisely as they win that they lose. As they become relevant to one group or movement, they become irrelevant to another and find themselves rudely dismissed. Far from being in the avant-garde, Christian liberals trot smartly behind the times. Far from being genuinely new or radical, they catch up and announce their discoveries breathlessly, only to see the vanguard disappearing down the road on the trail of a different pursuit.

A filmmaker made a short documentary about this happy-go-lucky teenager on death row, called My Last Days. It showed Zach living happily, hanging out with his family, and playing music. Everybody loved Zach. When you see the footage, you can’t help but like him. As you watch him laugh and love and sing, you catch yourself forgetting: this kid is about to die. Zach’s family tells the camera how knowing he would die has helped them realize what matters in life and to find true meaning. “It’s really simple, actually,” Zach says. “Just try and make people happy.” As the 22-minute film closes, Zach looks into the camera, smiling, and says, “I want to be remembered as the kid who went down fighting, and didn’t really lose.” Not long after he said those words, Zach passed away. When Eli Pariser and Peter Koechley of Upworthy saw the film, they thought, This is a story that needs to be heard. Now just over a year old, Upworthy has become quite popular. In fact, it recently hit 30 million monthly visitors, making it, according to the Business Insider, the fastest-growing media company in history.* (Seven-year-old BuzzFeed was serving 50 million monthly visitors at the time.) The Zach Sobiech story illustrates how Upworthy used rapid feedback to do it: According to Upworthy’s calculations, My Last Days had the potential to reach a lot of people. But so far, few had seen it. The filmmaker had posted the documentary under the headline, “My Last Days: Meet Zach Sobiech.” Though descriptive, it was suboptimal packaging. In the ADD world of Facebook and Twitter, it’s no surprise that few people clicked. Upworthy reposted the video with a new title: “We Lost This Kid 80 Years Too Early. I’m Glad He Went Out with a Bang,” and shared it with a small number of its subscribers, then waited to see who clicked.

Instead, the Daily Mail’s editor picked out only the ‘brightest’ items of news, digested them, and rewrote them so as to turn them into ‘stories’. These always had to be short, strongly prejudiced in some direction, and either sentimental or sensational. The headlines were calculated to provoke, rather than merely to suggest what the paragraph was about; scandals and crime figured largely in its pages, and for preference there must always be some figure of hatred set up like a guy to be knocked down. It was a whole new concept of journalism, and it had met with severe disapproval from the penny broadsheets and those who read them. The idea was not to inform but to entertain, to tickle the palate and play on the prejudices of the domestic servant and the junior clerk, of that whole mass of the

One by one he would conjure up the world’s major electronic papers; he knew the codes of the more important ones by heart, and had no need to consult the list on the back of his pad. Switching to the display unit’s short-term memory, he would hold the front page while he quickly searched the headlines and noted the items that interested him. Each had its own two-digit reference; when he punched that, the postage-stamp-sized rectangle would expand until it neatly filled the screen, and he could read it with comfort. When he had finished he would flash back to the complete page and select a new subject for detailed examination.

The twenty-first-century shift into real-time analytics has only made the danger of metrics more intense. Avinash Kaushik, digital marketing evangelist at Google, warns that trying to get website users to see as many ads as possible naturally devolves into trying to cram sites with ads: “When you are paid on a [cost per thousand impressions] basis the incentive is to figure out how to show the most possible ads on every page [and] ensure the visitor sees the most possible pages on the site.… That incentive removes a focus from the important entity, your customer, and places it on the secondary entity, your advertiser.” The website might gain a little more money in the short term, but ad-crammed articles, slow-loading multi-page slide shows, and sensationalist clickbait headlines will drive away readers in the long run. Kaushik’s conclusion: “Friends don’t let friends measure Page Views. Ever.

When Covid hit the headlines, all they needed to do was take down the internet for a short time. With a deadly disease spreading via the mainstream media, the people would have panicked and flocked to get their poisonous injections on mass. It would have been game over for humanity. But there was a problem with that plan. The internet is a key part of their long-term plan, the New World Order with one government and one army. To take down the internet may have negatively affected peoples’ decisions to embrace AI, especially implanted computer chips for shopping and freedom of movement, plus a central bank digital currency.

Expiring knowledge catches more attention than it should, for two reasons. One, there’s a lot of it, eager to keep our short attention spans occupied. Two, we chase it down, anxious to squeeze insight out of it before it loses relevance. Permanent information is harder to notice because it’s buried in books rather than blasted in headlines. But its benefit is huge. It’s not just that permanent information never expires, letting you accumulate it. It also compounds over time, leveraging off what you’ve already learned.