Short Ambience Quotes

Walpole invented a term, gloomth, to convey the ambience of Gothick; Wyatt’s houses were the very quintessence of gloomth.

at Dunkin’ Donuts, how did we move our anchor to Starbucks? This is where it gets really interesting. When Howard Shultz created Starbucks, he was as intuitive a businessman as Salvador Assael. He worked diligently to separate Starbucks from other coffee shops, not through price but through ambience. Accordingly, he designed Starbucks from the very beginning to feel like a continental coffeehouse. The early shops were fragrant with the smell of roasted beans (and better-quality roasted beans than those at Dunkin’ Donuts). They sold fancy French coffee presses. The showcases presented alluring snacks—almond croissants, biscotti, raspberry custard pastries, and others. Whereas Dunkin’ Donuts had small, medium, and large coffees, Starbucks offered Short, Tall, Grande, and Venti, as well as drinks with high-pedigree names like Caffè Americano, Caffè Misto, Macchiato, and Frappuccino. Starbucks did everything in its power, in other words, to make the experience feel different—so different that we would not use the prices at Dunkin’ Donuts as an anchor, but instead would be open to the new anchor that Starbucks was preparing for us. And that, to a great extent, is how Starbucks succeeded. GEORGE, DRAZEN, AND I were so excited with the experiments on coherent arbitrariness that we decided to push the idea one step farther. This time, we had a different twist to explore. Do you remember the famous episode in The Adventures of Tom Sawyer, the one in which Tom turned the whitewashing of Aunt Polly’s fence into an exercise in manipulating his friends? As I’m sure you recall, Tom applied the paint with gusto, pretending to enjoy the job. “Do you call this work?” Tom told his friends. “Does a boy get a chance to whitewash a fence every day?” Armed with this new “information,” his friends discovered the joys of whitewashing a fence. Before long, Tom’s friends were not only paying him for the privilege, but deriving real pleasure from the task—a win-win outcome if there ever was one. From our perspective, Tom transformed a negative experience to a positive one—he transformed a situation in which compensation was required to one in which people (Tom’s friends) would pay to get in on the fun. Could we do the same? We

It is often said that the separation of the present reality from transcendence, so commonplace today, is pernicious in that it undermines the universe of fixed values. Because life on Earth is the only thing that exists, because it is only in this life that we can seek fulfillment, the only kind of happiness that can be offered to us is purely carnal. Heavens have not revealed anything to us; there are no signs that would indicate the need to devote ourselves to some higher, nonmaterial goals. We furnish our lives ever more comfortably; we build ever more beautiful buildings; we invent ever more ephemeral trends, dances, one-season stars; we enjoy ourselves. Entertainment derived from a nineteenth-century funfair is today becoming an industry underpinned by an ever more perfect technology. We are celebrating a cult of machines—which are replacing us at work, in the kitchen, in the field—as if we were pursuing the idealized ambience of the royal court (with its bustling yet idle courtiers) and wished to extend it across the whole world. In fifty years, or at most a hundred, four to five billion people will become such courtiers. At the same time, a feeling of emptiness, superficiality, and sham sets in, one that is particularly dominant in civilizations that have left the majority of primitive troubles, such as hunger and poverty, behind them. Surrounded by underwater-lit swimming pools and chrome and plastic surfaces, we are suddenly struck by the thought that the last remaining beggar, having accepted his fate willingly, thus turning it into an ascetic act, was incomparably richer than man is today, with his mind fed TV nonsense and his stomach feasting on delicatessen from exotic lands. The beggar believed in eternal happiness, the arrival of which he awaited during his short-term dwelling in this vale of tears, looking as he did into the vast transcendence ahead of him. Free time is now becoming a space that needs to be filled in, but it is actually a vacuum, because dreams can be divided into those that can be realized immediately—which is when they stop being dreams—and those that cannot be realized by any means. Our own body, with its youth, is the last remaining god on the ever-emptying altars; no one else needs to be obeyed and served. Unless something changes, our numerous Western intellectuals say, man is going to drown in the hedonism of consumption. If only it was accompanied by some deep pleasure! Yet there is none: submerged into this slavish comfort, man is more and more bored and empty. Through inertia, the obsession with the accumulation of money and shiny objects is still with us, yet even those wonders of civilization turn out to be of no use. Nothing shows him what to do, what to aim for, what to dream about, what hope to have. What is man left with then? The fear of old age and illness and the pills that restore mental balance—which he is losing, inbeing irrevocably separated from transcendence.

How to maintain the proper mood and not bore the congregation to sleep? Art was the answer. But not just pretty pictures that required only a short glance. It had to be art that would serve as an ever-unfolding, mesmerizing element of the religious ambience. That is another reason that the art in Michelangelo’s day was so complex—it had to bear hundreds of repeated viewings of long duration. The audience had to believe that it was always possible to discover in it new meanings and insights.

1 It was early December. The streets of Milan glistened with Christmas decorations, with people coming and going carefree, carrying elegant shopping bags. It was past eight, and several minutes earlier I had closed behind me the door of Passerella, the modelling agency I ran. I had let my assistant, Giovanni, file the photos of the new faces we had initially chosen for Dante’s summer collection. He was an up-and-coming designer. The minute I walked down Monte Napoleone, one of the city’s most commercial streets, the chilly air forced me to wrap up well in my brand new light green coat. An original piece of cashmere, the five letters embossed on its lapel making it even more precious in that cold weather. My fingers contentedly groped for the word “Prada” before I stuck my hand into its warm pocket, while clutching my favourite handbag tight. A huge red ostrich Hermes where you could find cosmetics, scarves, and accessories, which I could use throughout the day, giving a different twist to my appearance. I wanted to walk a little bit to let off steam. My job may have been pleasant as it had to do with the world’s most beautiful creatures, men and women, but it wasn’t without its tensions. Models went to and fro, trade representatives looking for new faces, endless castings, phone calls, text messages, tailors, photographers, reports from my secretary and assistants—a rowdy disorder! I had already left the building where my job was, and I was going past another two entrances of nearby premises, when my leg caught on something. I instantly thought of my brand new Manolo Blahnik shoes. I’d only put them on for the second time, and they were now falling victim to the rough surface of a cardboard box, where a homeless man slept, at the entrance of a building. My eyes sparked as I checked if my high heels were damaged. On the face of it, they were intact. But that wasn’t enough for me. I found a lighter, and tried to check their red leather in the dim light. Why should the same thing happen over and over again every time I buy new shoes? I wondered and walked on, cursing. Why had that bloke chosen that specific spot to sleep, and why had I headed for his damn cardboard box! As I held my lighter, my angry gaze fell on the man who was covered with an impermeable piece of nylon, and carried on sleeping. He looked so vulnerable out in the cold that I didn’t dare rouse him from his sleep. After all, how could I hold him responsible in this state? I quickened my gait. Bella was waiting for me to start our night out with a drink and supper at Galleria Vittorio Emanuele, the imposing arcade with a dome made of glass, its ambience warm and romantic. Bella’s office was nearby, and that meeting place was convenient for both of us. That’s where we made up our minds about how to spend the night.I walked several metres down the road, but something made me stop short. I wanted to have a second look at that man. I retraced my steps. He was a young man who, despite his state, seemed so out of place. His unkempt hair and unshaven face didn’t let me see anything else but his profile, which reminded of an ancient Greek statue, with pronounced cheekbones and a chiselled nose. This second time, he must have sensed me over him. The man’s body budged, and he eyed me without making me out, dazzled by the lighter flame. As soon as I realised what I had done, I took to my heels. What had made me go back? Maybe, the sense of guilt I felt inside my warm Prada coat, maybe, the compassion I had to show as Christmas was just around the corner. All I knew was that a small bell jingled within, and I obeyed it. I walked faster, as if to escape from every thought. As I left, I stuck my hand in my bag, and got hold of my mobile. My secretary’s voice on the other end of the line sounded heavy and imposing. Giovanni wasn’t the embodiment of “macho” man, but he had all it takes to be the perfect male. Having chosen to quit modelling, he still looked gorgeous at the age of

The circle between Madison Avenue and Wall Street was complete; they were inexorably linked, in a relationship developed in ten short years, during which the ad men had created an ambience invaluable to the continuing popularity of stock speculation. The limitless, desirable, and expensive goods coming onto the market—often products of companies quoted on the Stock Exchange—could only be sold by determined advertising campaigns. If those campaigns failed, the market would slump. To maintain his place in consumer society, a man was told he needed a car, radio, icebox, and refrigerator; his wife required a washing machine, automatic furnace, and one of the modish pastel-hued toilets. To complete their domestic bliss they would have the latest in bathrooms: a shrine of stunning magnificence, containing, among other items, “a dental lavatory of vitreous china, twice fired.” To buy it would cost the average American six months’ salary. But paying was no problem; there were the installment plans. It was also part of the advertising philosophy that it was no longer enough to buy a car, radio, or refrigerator. People must have the latest model—junking the old one, even though it was still useful. Failure to do so would cause factories to close from the Atlantic to the Pacific, ending what some newspapers called “the golden era.” To protect it, they told their readers, was the patriotic duty of every American; one way to express that was, “to buy until it hurts.

It is perhaps surprising that in eighteenth century travellers' accounts Glasgow is most often compared with Oxford for the beauty of its prospect and the excellence of its ambience. It was post-industrial Revolution accounts of the city that began to articulate the 'Glasgow discourse' which was to become hegenomic. Initially signalled in urban planning and public health reports of the nineteenth century, this discourse was powerfully accelerated by tabloid journalistic accounts of gang warfare in interwar Glasgow and by folkloric embellishments of these. The result was that a monstrous Ur-narrative comes into play when anyone (not least, it should be said, Glaswegians themselves) seeks to describe or deal imaginatively with that city. In this archetypal narrative, Glasgow is the City of Dreadful Night with the worst slums in Europe, its citizens living out lives which are nasty, brutish and short. The milieu of Glasgow is so stark, so the narrative runs, that it breeds a particular social type, the Hard Man, a figure whose universe is bounded by football, heavy drinking and (often sectarian) violence. The image of Glasgow, which beckons, Circe-like, to any who would speak or write of that city, is one of men celebrating, coming to terms with or (rarely) transcending their bleak milieu. An order of marginalisation, if not exclusion, is served on women.