Shampoo Advert Quotes

It’s always surprised me that people fall for shampoo adverts that say it revitalises the hair. Hair has never had any life in it that can be revitalised. Hair’s dead, a cuticle of keratin growing out of a follicle. It’s got as much of life and you in it as the excrement you squeeze out. Hair is history, it’s what you’ve been, eaten and done. And you can’t go back. Grete’s perm was a mummified past, a permafrost, frightening as death itself.

Anyway, now after this revolution this book argues that things have gone a bit too far. Women, like, HAVE to be sexual now. To the point where our 'sexiness' is making us into, like, a sexiness product. I mean, look at all the gross porn all the guys at college watch, for one. Or any advert where a woman washes her hair and gets an orgasm from her shampoo. Or the way you can't buy a pair of denim shorts now that cover your butt cheeks. Or how in adverts for anything, women's bodies aren't shown as a whole--we're just disjointed legs, or cleavages, or hands -- just our sexual bits cut off and shoved onto a page to sell a watch or something. Women are 'supposed' to be sexy now--otherwise we're prudes, or one of those hairy feminists nobody wants to sleep with. You see how we're judged all the time? How awful it is to be described as no one wanting to shag you? We have to be 'hot' now, otherwise we've failed at life. And if we achieve stuff and we're not hot--it's the first thing people lob at us to undermine everything we've achieved.