Selling Items Quotes

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Practice calling people by their names. Every year shrewd manufacturers sell more briefcases, pencils, Bibles, and hundreds of other items just by putting the buyer’s name on the product. People like to be called by name. It gives everyone a boost to be addressed by name.
David J. Schwartz (The Magic of Thinking Big)
Diana gave her a measured look and ducked down behind the counter. She came up a moment later with a sword about the length of Clary's forearm. "What do you think of this?" Clary stared at the weapon. It was undoubtedly beautiful. The cross-guard, grip and pommel were gold chased with obsidian, the blade a silver so dark it was nearly black. "It's a shortsword. You might want to look at the other side," said Diana, and she flipped the sword over. On the opposite side of the blade, down the center ridge, ran a pattern of black stars. "Oh." Clary's heart thumped painfully; she took a step away and nearly bumped into Jace, who had come up behind her, frowning. "That's a Morgenstern sword." "Yes, it is." The sword-seller's eyes were shrewd. "Long ago the Morgensterns commissioned two blades from Wayland the Smith-a matched set. You have doubtless seen the the larger sword already, for Valentine Morgenstern carried it, and now his son carries it after him." "You know who we are," Jace said. It wasn't a question. "Who Clary is." "The Shadowhunter world is small," said Diana, and she looked from one of them to the other. "I'm on the Council. I've seen you give testimony, Valentine's daughter." Clary looked doubtfully at the blade. "I've seen two men bear the larger version of that sword, and I hated them both. There are no Morgensterns in this world now who are dedicated to anything but evil." Jace said, "There's you." "I'll give it to you," said Diana. "You're right that people hate the Morgensterns; it's not the sort of item I could sell elsewhere. Or would necessarily want to. It should go to good hands." "I don't want it," Clary said. "If you flinch from it, you give it power over you," said Diana. "Take it, and cut your brother's throat with it, and reclaim the honor of your blood.
Cassandra Clare (City of Heavenly Fire (The Mortal Instruments, #6))
while I love each and every item, I’m happy to sell them, because I made them especially for you. Feel free to examine them, but please be careful. The best of them have teeth.
Stephen King (The Bazaar of Bad Dreams)
The decision-making part of the brain of an individual who has been using crystal meth is very interesting. When Carly and Andy were in their apartment, they ran out of drugs. They sold every single thing they had except two things: a couch and a blow torch. They had to make a decision because something had to be sold to buy more drugs. A normal person would automatically think, Sell the blow torch. But Andy and Carly sat on the couch, looking at the couch and looking at the blow torch, and the choice brought intense confusion. The couch? The blow torch? I mean, we may not need the blow torch today, but what about tomorrow? If we sell the couch, we can still sit wherever we want. But the blow torch? A blow torch is a very specific item. If you’re doing a project and you need a blow torch, you can’t substitute something else for it. You would have to have a blow torch, right? In the end, they sold the couch.
Dina Kucera (Everything I Never Wanted to Be: A Memoir of Alcoholism and Addiction, Faith and Family, Hope and Humor)
Wait long enough, and what was once mainstream will fall into obscurity. When that happens, it will become valuable again to those looking for authenticity or irony or cleverness. The value, then, is not intrinsic. The thing itself doesn’t have as much value as the perception of how it was obtained or why it is possessed. Once enough people join in, like with oversized glasses frames or slap bracelets, the status gained from owning the item or being a fan of the band is lost, and the search begins again. You would compete like this no matter how society was constructed. Competition for status is built into the human experience at the biological level. Poor people compete with resources. The middle class competes with selection. The wealthy compete with possessions. You sold out long ago in one way or another. The specifics of who you sell to and how much you make—those are only details.
David McRaney (You Are Not So Smart)
You start admiring someone who's famous for actually doing something---imagine that---and I swear to you I will buy you every item in her entire wardrobe. But over my own dead body will I spend my own time and money turning you into a clone of some brain-dead waste of skin who thinks the pinnacle of achievement is selling her wedding shots to a magazine.
Tana French (Faithful Place (Dublin Murder Squad, #3))
If you wouldn’t want your mother to buy the item or the service then don’t sell it.
Dave Ramsey (EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches)
During COVID-19, home gym equipment became a top selling item.
Steven Magee
Why pay someone else ten dollars for one item that does two things, when for five dollars apiece I can sell you two items that each does one thing? It’s the same price, and the same things, but it’s not the same thing.
Jarod Kintz (There are Two Typos of People in This World: Those Who Can Edit and Those Who Can't)
No amount of women’s labor in a factory, a sweatshop, or a laundry, selling items on the street or doing piecework from home, would ever bring in an amount adequate to cover a family’s needs and keep it from the workhouse.
Hallie Rubenhold (The Five: The Untold Lives of the Women Killed by Jack the Ripper)
For the Obamas, no money-making scheme is too petty; Michelle rakes in the bucks by charging even nonprofit groups $225,000 to speak and sells 25 different items of merchandise—mugs, shirts and candles—on the speaking circuit.
Dinesh D'Souza (United States of Socialism: Who's Behind It. Why It's Evil. How to Stop It.)
The realms of dating, marriage, and sex are all marketplaces, and we are the products. Some may bristle at the idea of people as products on a marketplace, but this is an incredibly prevalent dynamic. Consider the labor marketplace, where people are also the product. Just as in the labor marketplace, one party makes an offer to another, and based on the terms of this offer, the other person can choose to accept it or walk. What makes the dating market so interesting is that the products we are marketing, selling, buying, and exchanging are essentially our identities and lives. As with all marketplaces, every item in stock has a value, and that value is determined by its desirability. However, the desirability of a product isn’t a fixed thing—the desirability of umbrellas increases in areas where it is currently raining while the desirability of a specific drug may increase to a specific individual if it can cure an illness their child has, even if its wider desirability on the market has not changed. In the world of dating, the two types of desirability we care about most are: - Aggregate Desirability: What the average demand within an open marketplace would be for a relationship with a particular person. - Individual Desirability: What the desirability of a relationship with an individual is from the perspective of a specific other individual. Imagine you are at a fish market and deciding whether or not to buy a specific fish: - Aggregate desirability = The fish’s market price that day - Individual desirability = What you are willing to pay for the fish Aggregate desirability is something our society enthusiastically emphasizes, with concepts like “leagues.” Whether these are revealed through crude statements like, “that guy's an 8,” or more politically correct comments such as, “I believe she may be out of your league,” there is a tacit acknowledgment by society that every individual has an aggregate value on the public dating market, and that value can be judged at a glance. When what we have to trade on the dating market is often ourselves, that means that on average, we are going to end up in relationships with people with an aggregate value roughly equal to our own (i.e., individuals “within our league”). Statistically speaking, leagues are a real phenomenon that affects dating patterns. Using data from dating websites, the University of Michigan found that when you sort online daters by desirability, they seem to know “their place.” People on online dating sites almost never send a message to someone less desirable than them, and on average they reach out to prospects only 25% more desirable than themselves. The great thing about these markets is how often the average desirability of a person to others is wildly different than their desirability to you. This gives you the opportunity to play arbitrage with traits that other people don’t like, but you either like or don’t mind. For example, while society may prefer women who are not overweight, a specific individual within the marketplace may prefer obese women, or even more interestingly may have no preference. If a guy doesn’t care whether his partner is slim or obese, then he should specifically target obese women, as obesity lowers desirability on the open marketplace, but not from his perspective, giving him access to women who are of higher value to him than those he could secure within an open market.
Malcolm Collins (The Pragmatist's Guide to Relationships)
We need a viable business model. We are in a noble profession. We are not selling luxury items or anything fancy. We actually come to your rescue when things go wrong. If you buy health insurance, it is less than the cost of a dinner at this hotel.
Tapan Singhel
Like bees with flowers, we are drawn to reliable signals of honest intent, and we choose to do business where those signals are found. This explains why we generally buy televisions from shops rather than from strangers on the street – the shop has invested in stock, it has a stable location and it is vulnerable to reputational damage. We do this instinctively; what we are prepared to pay for something is affected not only by the item itself but by the trustworthiness and reputation of the person selling it.
Rory Sutherland (Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life)
There is no room for sentiment. Everything must go to enable you to combat this manipulative technique. Photographs. Burn all of the photographs that I appear in. Remove them from all social media, mobile phones, PCs, laptops and tablets. Yes, you may look fantastic in that picture with me (I am sure you can alter it so you are preserved and I am not). As you remove the pictures say “I delete you (say my name)” and this process of exorcising me from a visual part of your life will feel uplifting. All gifts, mementos, cards, letters and those little trinkets that we so often send one another must be removed. Burn them, shred them and dispose of them. Where possible, sell certain items and you will gain increased satisfaction from having made some money out of it too. Do
H.G. Tudor (Escape: How to Beat the Narcissist)
Well, of course there is such a thing as good taste! Some things actually are better than other things, and some people are capable of making the distinction. But... Bad taste will always ultimately triumph over good taste, because bad taste has more financial backing. There is far more profit to be made from selling cheap and nasty products, at a big mark-up, than selling quality items at a small mark-up. And you can always produce far more cheap and nasty items far more quickly than you can produce quality items. Far more.
Robert Rankin (The Hollow Chocolate Bunnies of the Apocalypse)
Value is determined by individual buyers and sellers. There is no item or service which has a fixed or definite value. Because circumstances, scenarios, and objectives vary indefinitely; value also varies indefinitely. Peacoats are very valuable to people in Michigan, but have much less value to the residents of Texas. The reason why is simply because it gets much colder more often in Michigan than it does in Texas, and coats of any kind are rarely required in the warm climate of Texas. If a regulator were to say that sellers in Michigan can not sell peacoats for a higher price than they are sold in Texas, they would be perverting the market. Without price fixing, the price for peacoats would likely be higher in Michigan simply because the demand for that product is higher there. Value is subjective in the same way that needs are subjective
Hendrith Vanlon Smith Jr. (Principles of a Permaculture Economy)
Bosch had left Nigeria with his infamous Butcher Boys—assorted sizes, shapes and colors, but all killers for a price—when his scheme to take over a native village backfired. He had figured on cleaning up by selling the village girls in the Congo but found himself dodging spears, knives and related items of cutlery instead.
Walter Kaylin (He-Men, Bag Men, and Nymphos: Classic Men's Adventure Magazine Stories)
be please with him) then said to ‘Abdur-Rahmaan (May Allah be please with him), “I take a strong oath from you that you will sell these items and then distribute the proceeds of that sale before nightfall.” Sunan Al-Baihaqi: 6/357. Muslims Compete for Calling Athaan Towards the end of the battle, a strange incident occurred
Abdul Malik Mujahid (Golden Stories of Umar Ibn Al-Khatab)
Sunday night is my personal weekly Halloween. I walk along slowly and drag my fingertips along the bars of chocolate. Goddamn, you sexy little squares. Dark, milk, white, I do not discriminate. I eat it all. Those fluorescent sour candies that only obnoxious little boys like. I suck candy apples clean. If an envelope seal is sweet, I’ll lick it twice. Growing up, I was that kid who would easily get lured into a van with the promise of a lollipop. Sometimes, I let the retail seduction last for twenty minutes, ignoring Marco and feeling up the merchandise, but I’m so tired of male voices. “Five bags of marshmallows,” Marco says in a resigned tone. “Wine. And a can of cat food.” “Cat food is low carb.” He makes no move to scan anything, so I scan each item myself and unroll a few notes from my tips. “Your job involves selling things. Sell them. Change, please.” “I just don’t know why you do this to yourself.” Marco looks at the register with a moral dilemma in his eyes. “Every week you come and do this.” He hesitates and looks over his shoulder where his sugar book sits under a layer of dust. He knows not to try to slip it into my bag with my purchases. “I don’t know why you care, dude. Just serve me. I don’t need your help.” He’s not entirely wrong about my being an addict. I would lick a line of icing sugar off this counter right now if no one were around. I would walk into a cane plantation and bite right in... “Give me my change or I swear to God …” I squeeze my eyes shut and try to tamp down my temper. “Just treat me like any other customer.” He gives me a few coins’ change and bags my sweet, spongy drugs.
Sally Thorne (99 Percent Mine)
As you wish. But I felt several personal items here while I was a guest at the house party, so if you don’t mind, I’ll fetch those before I leave.” That would give him an excuse to find her room and make her listen. “Very well.” As Jackson headed for the door, Stoneville called out, “Your room is in the west wing, isn’t it?” Jackson halted to eye him warily. “Yes. Why?” “You may not know that there’s a shortcut through the south wing.” The marguess stared steadily at him. The family resided in the south wing. “Indeed, I would love your opinion on a piece of art. I’m thinking of selling it, and you might know of a buyer. It’s a fine military painting by Goya hanging right next to Celia’s door, if you’d care to take a look on your way past.” He couldn’t believe it-Stoneville was telling him how to find Celia’s room. “Just remember,” Stoneville added, “if you should happen to run into anyone, explain that I wanted your opinion about some art.” “I appreciate your faith in my judgment, my lord,” he said. “I will certainly take a look at that painting.” Stoneville’s gaze hardened as he stood. “I trust that you’ll behave like a gentleman while you’re passing that way.” He bit back a hot retort-his lordship was one to talk. But the fact that the man was helping him with Celia was a small miracle, and he wasn’t about to ignore that. “Yes. A perfect gentleman.” “Good. I’ll hold you to that.
Sabrina Jeffries (A Lady Never Surrenders (Hellions of Halstead Hall, #5))
Women are the only “oppressed” group to share the same parents as the “oppressor”; to be born into the middle class and upper class as frequently as the “oppressor”; to own more of the culture’s luxury items than the “oppressor”; the only “oppressed” group whose “unpaid labor” enables them to buy most of the fifty billion dollars’ worth of cosmetics sold each year; the only “oppressed” group that spends more on high fashion, brand-name clothing than their “oppressors”; the only “oppressed” group that watches more TV during every time category than their “oppressors.”33 Feminists often compare marriage to slavery—with the female as slave. It seems like an insult to women’s intelligence to suggest that marriage is female slavery when we know it is 25 million American females34 who read an average of twenty romance novels per month,35 often with the fantasy of marriage. Are feminists suggesting that 25 million American women have “enslavement” fantasies because they fantasize marriage? Is this the reason Danielle Steele is the best-selling author in the world?
Warren Farrell (The Myth of Male Power)
One way to do that is to sell something. You could sell lots of little stuff at a garage sale, sell a seldom-used item on the Internet, or sell a precious item through the classifieds. Get gazelle-intense and sell so much stuff that the kids are afraid they are next. Sell things that make your broke friends question your sanity. If your budget is stopped-up and your Debt Snowball won’t
Dave Ramsey (The Total Money Makeover: A Proven Plan for Financial Fitness)
To see what happens in the real world when an information cascade takes over, and the bidders have almost nothing but one another’s behavior to estimate an item’s value, look no further than Peter A. Lawrence’s developmental biology text The Making of a Fly, which in April 2011 was selling for $23,698,655.93 (plus $3.99 shipping) on Amazon’s third-party marketplace. How and why had this—admittedly respected—book reached a sale price of more than $23 million? It turns out that two of the sellers were setting their prices algorithmically as constant fractions of each other: one was always setting it to 0.99830 times the competitor’s price, while the competitor was automatically setting their own price to 1.27059 times the other’s. Neither seller apparently thought to set any limit on the resulting numbers, and eventually the process spiraled totally out of control.
Brian Christian (Algorithms to Live By: The Computer Science of Human Decisions)
One way to do that is to sell something. You could sell lots of little stuff at a garage sale, sell a seldom-used item on the Internet, or sell a precious item through the classifieds. Get gazelle-intense and sell so much stuff that the kids are afraid they are next. Sell things that make your broke friends question your sanity. If your budget is stopped-up and your Debt Snowball won’t roll on its own, you are going to have to get radical.
Dave Ramsey (The Total Money Makeover: A Proven Plan for Financial Fitness)
The Obamas are now worth 30 times more than when they entered the White House in 2008, giving them a net worth in excess of $40 million. Much of this came from lucrative book deals, from speeches delivered by both Obamas at $200,000 a pop and from a sweetheart deal with Netflix that is reportedly worth $50 million. For the Obamas, no money-making scheme is too petty; Michelle rakes in the bucks by charging even nonprofit groups $225,000 to speak and sells 25 different items of merchandise—mugs, shirts and candles—on the speaking circuit.
Dinesh D'Souza (United States of Socialism: Who's Behind It. Why It's Evil. How to Stop It.)
Think about ethanol again. The benefits of that $7 billion tax subsidy are bestowed on a small group of farmers, making it quite lucrative for each one of them. Meanwhile, the costs are spread over the remaining 98 percent of us, putting ethanol somewhere below good oral hygiene on our list of everyday concerns. The opposite would be true with my plan to have left-handed voters pay subsidies to right-handed voters. There are roughly nine right-handed Americans for every lefty, so if every right-handed voter were to get some government benefit worth $100, then every left-handed voter would have to pay $900 to finance it. The lefties would be hopping mad about their $900 tax bills, probably to the point that it became their preeminent political concern, while the righties would be only modestly excited about their $100 subsidy. An adept politician would probably improve her career prospects by voting with the lefties. Here is a curious finding that makes more sense in light of what we‘ve just discussed. In countries where farmers make up a small fraction of the population, such as America and Europe, the government provides large subsidies for agriculture. But in countries where the farming population is relatively large, such as China and India, the subsidies go the other way. Farmers are forced to sell their crops at below-market prices so that urban dwellers can get basic food items cheaply. In the one case, farmers get political favors; in the other, they must pay for them. What makes these examples logically consistent is that in both cases the large group subsidizes the smaller group. In politics, the tail can wag the dog. This can have profound effects on the economy.
Charles Wheelan (Naked Economics: Undressing the Dismal Science (Fully Revised and Updated))
Finding a situation that catches the key competitor or competitors with conflicting goals is at the heart of many company success stories. The slow Swiss reaction to the Timex watch provides an example. Timex sold its watches through drugstores, rather than through the traditional jewelry store outlets for watches, and emphasized very low cost, the need for no repair, and the fact that a watch was not a status item but a functional part of the wardrobe. The strong sales of the Timex watch eventually threatened the financial and growth goals of the Swiss, but it also raised an important dilemma for them were they to retaliate against it directly. The Swiss had a big stake in the jewelry store as a channel and a large investment in the Swiss image of the watch as a piece of fine precision jewelry. Aggressive retaliation against Timex would have helped legitimize the Timex concept, threatened the needed cooperation of jewelers in selling Swiss watches, and blurred the Swiss product image. Thus the Swiss retaliation to Timex never really came. There are many other examples of this principle at work. Volkswagen’s and American Motor’s early strategies of producing a stripped-down basic transportation vehicle with few style changes created a similar dilemma for the Big Three auto producers. They had a strategy built on trade-up and frequent model changes. Bic’s recent introduction of the disposable razor has put Gillette in a difficult position: if it reacts it may cut into the sales of another product in its broad line of razors, a dilemma Bic does not face.4 Finally, IBM has been reluctant to jump into minicomputers because the move will jeopardize its sales of larger mainframe computers.
Michael E. Porter (Competitive Strategy: Techniques for Analyzing Industries and Competitors)
In 1994 very, very few people had heard of the internet. It was used at that time mostly by scientists and physicists. We used it a little bit at D. E. Shaw for some things but not much, and I came across the fact that the web—the World Wide Web—was growing at something like 2,300 percent a year. Anything growing that fast, even if it’s baseline usage today is tiny, is going to be big. I concluded that I should come up with a business idea based on the internet and then let the internet grow around it and keep working to improve it. So I made a list of products I might sell online. I started ranking them, and I picked books because books are super unusual in one respect: there are more items in the book category than in any other category. There are three million different books in print around the world at any given time. The biggest bookstores had only 150,000 titles. So the founding idea of Amazon was to build a universal selection of books in print. That’s what I did: I hired a small team, and we built the software. I moved to Seattle because the largest book warehouse in the world at that time was nearby in a town called Roseberg, Oregon, and also because of the recruiting pool available from Microsoft.
Jeff Bezos (Invent and Wander: The Collected Writings of Jeff Bezos)
But was the Newton a failure? The timing of Newton’s entry into the handheld market was akin to the timing of the Apple II into the desktop market. It was a market-creating, disruptive product targeted at an undefinable set of users whose needs were unknown to either themselves or Apple. On that basis, Newton’s sales should have been a pleasant surprise to Apple’s executives: It outsold the Apple II in its first two years by a factor of more than three to one. But while selling 43,000 units was viewed as an IPO-qualifying triumph in the smaller Apple of 1979, selling 140,000 Newtons was viewed as a failure in the giant Apple of 1994.
Clayton M. Christensen (Disruptive Innovation: The Christensen Collection (The Innovator's Dilemma, The Innovator's Solution, The Innovator's DNA, and Harvard Business Review ... Will You Measure Your Life?") (4 Items))
I created a lot selling the collar for fifteen hundred gold, and the wand for eighteen hundred. These numbers were unreasonable, ten times as high as the average market price. ​After waiting for half an hour, I created a lot buying the items for twenty-five hundred gold. Was that dumb? Absolutely. But it worked! What would a reseller see, when they looked at these lots? Two items that could be resold for a thousand gold more. The conclusion was automatic: buy it and sell it on to potential buyers, and earn a thousand gold. What a tempting prospect! ​The main thing was to use different nicknames, or even the greediest of resellers would realize that it was a scam.
Roman Prokofiev (Cat's Game (Cat's Game, #1))
I knew how easily it could happen, the past at hand, like the helpless cognitive slip of an optical illusion. The tone of a day linked to some particular item: my mother's chiffon scarf, the humidity of a cut pumpkin. Certain patterns of shade. Even the flash of sunlight on the hood of a white car could cause a momentary ripple in me, allowing a slim space of return. I'd seen old Yardley slickers—the makeup now just a waxy crumble—sell for almost one hundred dollars on the Internet. So grown women could smell it again, that chemical, flowery fug. That's how badly people wanted it—to know that their lives had happened, that the person they once had been still existed inside of them.
Emma Cline (The Girls)
What is the most beautiful place you’ve ever seen?” Dragging his gaze from the beauty of the gardens, Ian looked down at the beauty beside him. “Any place,” he said huskily, “were you are.” He saw the becoming flush of embarrassed pleasure that pinkened her cheeks, but when she spoke her voice was rueful. “You don’t have to say such things to me, you know-I’ll keep our bargain.” “I know you will,” he said, trying not to overwhelm her with avowals of love she wouldn’t yet believe. With a grin he added, “Besides, as it turned out after our bargaining session, I’m the one who’s governed by all the conditions, not you.” Her sideways glance was filled with laughter. “You were much too lenient at times, you know. Toward the end I was asking for concessions just to see how far you’d go.” Ian, who had been multiplying his fortune for the last four years by buying shipping and import-export companies, as well as sundry others, was regarded as an extremely tough negotiator. He heard her announcement with a smile of genuine surprise. “You gave me the impression that every single concession was of paramount importance to you, and that if I didn’t agree, you might call the whole thing off.” She nodded with satisfaction. “I rather thought that was how I ought to do it. Why are you laughing?” “Because,” he admitted, chuckling, “obviously I was not in my best form yesterday. In addition to completely misreading your feelings, I managed to buy a house on Promenade Street for which I will undoubtedly pay five times its worth.” “Oh, I don’t think so,” she said, and, as if she was embarrassed and needed a way to avoid meeting his gaze, she reached up and pulled a leaf off an overhanging branch. In a voice of careful nonchalance, she explained, “In matters of bargaining, I believe in being reasonable, but my uncle would assuredly have tried to cheat you. He’s perfectly dreadful about money.” Ian nodded, remembering the fortune Julius Cameron had gouged out of him in order to sign the betrothal agreement. “And so,” she admitted, uneasily studying the azure-blue sky with feigned absorption, “I sent him a note after you left itemizing all the repairs that were needed at the house. I told him it was in poor condition and absolutely in need of complete redecoration.” “And?” “And I told him you would consider paying a fair price for the house, but not one shilling more, because it needed all that.” “And?” Ian prodded. “He has agreed to sell it for that figure.” Ian’s mirth exploded in shouts of laughter. Snatching her into his arms, he waited until he could finally catch his breath, then he tipped her face up to his. “Elizabeth,” he said tenderly, “if you change your mind about marrying me, promise me you’ll never represent the opposition at the bargaining table. I swear to God, I’d be lost.” The temptation to kiss her was almost overwhelming, but the Townsende coach with its ducal crest was in the drive, and he had no idea where their chaperones might be. Elizabeth noticed the coach, too, and started toward the house. "About the gowns," she said, stopping suddenly and looking up at him with an intensely earnest expression on her beautiful face. "I meant to thank you for your generosity as soon as you arrived, but I was so happy to-that is-" She realized she'd been about to blurt out that she was happy to see him, and she was so flustered by having admitted aloud what she hadn't admitted to herself that she completely lost her thought. "Go on," Ian invited in a husky voice. "You were so happy to see me that you-" "I forgot," she admitted lamely.
Judith McNaught (Almost Heaven (Sequels, #3))
I do recommend that most people sell the car with the most debt on it. A good rule of thumb on items (except the house) is this: if you can’t be debt-free on it (not counting the home) in eighteen to twenty months, sell it. If you have a car or a boat that you can’t pay off in eighteen to twenty months, sell it. It is just a car; dynamite the logjam! I used to love my car, too, but I found keeping that huge debt while trying to get out of debt was like running a race wearing ankle weights. Get a Total Money Makeover, so later you can drive anything you want and pay cash for it. When it comes to that debt-ridden item, you may have to make the decision to live like no one else; but remember, later you will be living, or driving, like no one else.
Dave Ramsey (The Total Money Makeover: A Proven Plan for Financial Fitness)
How about I tell you what I don’t like? I do not like postmodernism, postapocalyptic settings, postmortem narrators, or magic realism. I rarely respond to supposedly clever formal devices, multiple fonts, pictures where they shouldn’t be—basically, gimmicks of any kind. I find literary fiction about the Holocaust or any other major world tragedy to be distasteful—nonfiction only, please. I do not like genre mash-ups à la the literary detective novel or the literary fantasy. Literary should be literary, and genre should be genre, and crossbreeding rarely results in anything satisfying. I do not like children’s books, especially ones with orphans, and I prefer not to clutter my shelves with young adult. I do not like anything over four hundred pages or under one hundred fifty pages. I am repulsed by ghostwritten novels by reality television stars, celebrity picture books, sports memoirs, movie tie-in editions, novelty items, and—I imagine this goes without saying—vampires. I rarely stock debuts, chick lit, poetry, or translations. I would prefer not to stock series, but the demands of my pocketbook require me to. For your part, you needn’t tell me about the ‘next big series’ until it is ensconced on the New York Times Best Sellers list. Above all, Ms. Loman, I find slim literary memoirs about little old men whose little old wives have died from cancer to be absolutely intolerable. No matter how well written the sales rep claims they are. No matter how many copies you promise I’ll sell on Mother’s Day.
Gabrielle Zevin (The Storied Life of A.J. Fikry)
The sign over supermarket express checkout lanes, TEN ITEMS OR LESS, is a grammatical error, they say, and as a result of their carping whole-food and other upscale supermarkets have replaced the signs with TEN ITEMS OR FEWER. The director of the Bicycle Transportation Alliance has apologized for his organization’s popular T-shirt that reads ONE LESS CAR, conceding that it should read ONE FEWER CAR. By this logic, liquor stores should refuse to sell beer to customers who are fewer than twenty-one years old, law-abiding motorists should drive at fewer than seventy miles an hour, and the poverty line should be defined by those who make fewer than eleven thousand five hundred dollars a year. And once you master this distinction, well, that’s one fewer thing for you to worry about.45
Steven Pinker (The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century)
Prabhakar was waiting for me at the bus station, smiling happily through the rain. He led me through the people gathered at the bus station, past shops selling cheap household items and eating places where pakoras were being fried in bubbling oil. The brands and consumerism of urban India had disappeared, and although I felt an acute sense of displacement, I was oddly comforted by the rough utilitarianism of the place, which reminded me of the India I had grown up in. There were no cafes where I could hide my loneliness behind a cup of coffee and an open laptop, no shopping aisles where I could wander, picking out items that momentarily created an image of a better life. There was no escape here except through human relationships, and for that I was utterly dependent on Prabhakar speeding through the rain on his motorcycle.
Siddhartha Deb (The Beautiful and the Damned: A Portrait of the New India)
As much as I wanted to make all of our customers happy, our farm inevitably began to sell out of certain items each week... I had been taught that businesses should constantly grow and expand. Owners should demand annual productivity increases, and resources were to be tapped for maximum potential. Like most things in our melting-pot society, the message was a uniquely American blend -- equal parts Manifest Destiny, Yankee ingenuity, and Protestant work ethic. A dash of Horatio Alger seemed to be thrown in for good luck. Be more! Live more! Consume! Produce! ...What if, at the end of the day, just growing what we could grow was good enough? And what if we genuinely wanted other family farms to succeed as well? These were the ideas I valued most, and the questions I wanted to answer. Everything else began to feel like noise.
Forrest Pritchard (Gaining Ground: A Story Of Farmers' Markets, Local Food, And Saving The Family Farm)
(BDO) October 22: The Dollar Squeeze A debt is a short cash position—i.e., a commitment to deliver cash that one doesn’t have. Because the dollar is the world’s reserve currency, and because of the dollar surplus recycling that has taken place over the past few years…lots of dollar denominated debt has been built up around the world. So, as dollar liquidity has become tight, there has been a dollar squeeze. This squeeze…is hitting dollar-indebted emerging markets (particularly those of commodity exporters) and is supporting the dollar. When this short squeeze ends, which will happen when either the debtors default or get the liquidity to prevent their default, the US dollar will decline. Until then, we expect to remain long the USD against the euro and emerging market currencies. The actual price of anything is always equal to the amount of spending on the item being exchanged divided by the quantity of the item being sold (i.e., P = $/Q), so a) knowing who is spending and who is selling what quantity (and ideally why) is the ideal way to get at the price at any time, and b) prices don’t always react to changes in fundamentals as they happen in the ways characterized by those who seek to explain price movements in connection with unfolding news. During this period, volatility remained extremely high for reasons that had nothing to do with fundamentals and everything to do with who was getting in and out of positions for various reasons—like being squeezed, no longer being squeezed, rebalancing portfolios, etc. For example, on Tuesday, October 28, the S&P gained more than 10 percent and the next day it fell by 1.1 percent when the Fed cut interest rates by another 50 basis points. Closing the month, the S&P was down 17 percent—the largest single-month drop since October 1987.
Ray Dalio (A Template for Understanding Big Debt Crises)
As one might gather from a painting of him scowling in a tall stovepipe hat, Day saw himself as a businessman, not a journalist. ''He needed a newspaper not to reform, not to arouse, but to push the printing business of Benjamin H. Day.'' Day's idea was to try selling a paper for a penny - the going price for many everyday items, like soap or brushes. At that price, he felt sure he could capture a much larger audience than his 6-cent rivals. But what made the prospect risky, potentially even suicidal, was that Day would then be selling his paper at a loss. What day was contemplating was a break with the traditional strategy for making profit: selling at a price higher than the cost of production. He would instead rely on a different but historically significant business model: reselling the attention of his audience, or advertising. What Day understood-more firmly, more clearly than anyone before him-was that while his readers may have thought themselves his customers, they were in fact his product.
Tim Wu (The Attention Merchants: The Epic Scramble to Get Inside Our Heads)
Tips for Mailings to Sell Professional Services Credibility is critical here. Descriptive items of fact (such as number of years in business, number of clients served, sample client lists, and so on) can all be of tremendous value. However, “believability” is even more important than “credibility.” The facts about your business, such as years in business, clients served, proprietary methods, and so on are important, but not nearly as persuasive as what clients have to say about their real-life experiences with you, benefits realized, and skepticism erased. Facts and credibility only support persuasion. Consider offering a free initial consultation or a free package of informative literature; this may break down barriers of skepticism and mistrust. Answer the question: why should the reader bother? Similarly, you should work at making the intangible benefits of your product tangible. This can be accomplished with before/after photographs, slice-of-life stories, case histories, or other examples. Demonstrate the value!
Dan S. Kennedy (The Ultimate Sales Letter: Attract New Customers. Boost your Sales.)
Disney now unofficially tolerates hundreds of small online shops run by die-hard fans selling T-shirts, buttons, pins, patches, jewelry, and thousands more items that leverage Disney characters. These stores don’t pay Disney a dime in licensing fees. Why the pivot to tolerating knockoffs? Because Disney learned that fan-made, unlicensed twenty-five-dollar T-shirts drive their wearers to Disney parks, where they buy expensive entrance tickets and pass the day spending even more money. Another reason for Disney’s newfound tolerance: it has discovered the marketing research value from the hundreds of small knockoff shops. These shops turn out to be a vibrant source of ideas for new official Disney merchandise. In 2016 the online vendor Bibbidi Bobbidi Brooke came out with a hugely popular line of rose-gold sequined Mickey ears, something that had not occurred to the Disney licensors. So Disney copied the design, which sold out immediately in its official stores. Bibbidi Bobbidi Brooke was gracious, posting “always excited to see new merch offerings.” Her fans replied, “Yours will always be the original!!!” Everyone wins.
Michael A. Heller (Mine!: How the Hidden Rules of Ownership Control Our Lives)
Any program about highlighting benevolence, protecting the innocent, or sacrificing time to help the underdog grew in popularity. Included in our list of reality viewing were shows about police or bounty hunters apprehending evil criminals. These too became some of the most-watched programs. To sum it all up, our entertainment is often centered on the good of humanity. Sales and Marketing 101 teaches us that a product must feel, look, sound, taste, or smell good in order to succeed in the marketplace. It must elevate the consumer’s senses or emotions to a better and happier state. We know that good items will sell. After all, who would want to purchase something bad? And only twisted people would desire to procure evil. We hear comments such as “he’s a good man” or “she’s a good woman,” and we normally accept this evaluation at face value. The vulnerable quickly let down their guard and embrace every statement or action from those proclaimed to be good as safe and trustworthy. But are these assessments always accurate? Could we ever fall into the delusional state of calling what’s right wrong or what’s wrong right? Doesn’t everybody know the difference? And we certainly could never fall into the deceived state of calling good evil or evil good. Correct?
John Bevere (Good or God?: Why Good Without God Isn't Enough)
It was the secret no one told you, the thing you had to learn for yourself: viz. that in the antiques trade there was really no such thing as a “correct” price. Objective value—list value—was meaningless. If a customer came in clueless with money in hand (as most of them did) it didn’t matter what the books said, what the experts said, what similar items at Christie’s had recently gone for. An object—any object—was worth whatever you could get somebody to pay for it. In consequence, I’d started going through the store, removing some tags (so the customer would have to come to me for the price) and changing others—not all, but some. The trick, as I discovered through trial and error, was to keep at least a quarter of the prices low and jack up the rest, sometimes by as much as four and five hundred percent. Years of abnormally low prices had built up a base of devoted customers; leaving a quarter of the prices low kept them devoted, and ensured that people hunting for a bargain could still find one, if they looked. Leaving a quarter of the prices low also meant that, by some perverse alchemy, the marked-up prices seemed legitimate in comparison: for whatever reason, some people were more apt to put out fifteen hundred bucks for a Meissen teapot if it was placed next to a plainer but comparable piece selling (correctly, but cheaply) for a few hundred.
Donna Tartt (The Goldfinch)
Like,” he repeats with distaste. “How about I tell you what I don’t like? I do not like postmodernism, postapocalyptic settings, postmortem narrators, or magic realism. I rarely respond to supposedly clever formal devices, multiple fonts, pictures where they shouldn’t be—basically, gimmicks of any kind. I find literary fiction about the Holocaust or any other major world tragedy to be distasteful—nonfiction only, please. I do not like genre mash-ups à la the literary detective novel or the literary fantasy. Literary should be literary, and genre should be genre, and crossbreeding rarely results in anything satisfying. I do not like children’s books, especially ones with orphans, and I prefer not to clutter my shelves with young adult. I do not like anything over four hundred pages or under one hundred fifty pages. I am repulsed by ghostwritten novels by reality television stars, celebrity picture books, sports memoirs, movie tie-in editions, novelty items, and—I imagine this goes without saying—vampires. I rarely stock debuts, chick lit, poetry, or translations. I would prefer not to stock series, but the demands of my pocketbook require me to. For your part, you needn’t tell me about the ‘next big series’ until it is ensconced on the New York Times Best Sellers list. Above all, Ms. Loman, I find slim literary memoirs about little old men whose little old wives have died from cancer to be absolutely intolerable. No matter how well written the sales rep claims they are. No matter how many copies you promise I’ll sell on Mother’s Day.
Gabrielle Zevin (The Storied Life of A.J. Fikry)
Beware, and be on your guard against every form of greed; for not even when one has an abundance does his life consist of his possessions. -LUKE 12:15 One of our universal problems is the overcrowding of our homes. Whether we have an apartment or a six bedroom home, every closet, cupboard, refrigerator, and garage are all crammed with abundance. Some of us have so much that we go out and rent additional storage spaces for our possessions. Bob and I are no different than you. We buy new clothes and cram them into our wardrobes. A new antique goes in the corner, a new quilt hangs over the bed, a new potted plant gathers sunlight by the window. On and on it goes. Pretty soon we feel as though we are closed in with no room to breathe. We continually struggle to keep a balance in our attitudes regarding possessions. It is simpler to manage if you are single and live alone-it's just you. Life becomes more complicated with a spouse and children. You soon get that "bunched in" feeling. This creates more stress, and you can lose your cool and blow relationships when your calm is broken. We have made a rule in our home about abundance. Simply stated, it says, "One comes in and one goes out." After every purchase we give away or sell a like item. (We have an annual garage sale.) With a new blouse, out goes an older blouse; with a new table, out goes a table; and so on. Naturally if you're a newlywed this rule is not for you because you probably don't have an abundance of possessions. There's another strategy that's very effective. We have informed our loved ones that we don't want any more gifts that take up space or that have to be dusted; we prefer receiving consumable items. Remember-your life is not based on your possessions. Share with others what you aren't using.
Emilie Barnes
For most people moving is a tiring experience. When on the verge of moving out to a new home or into a new office, it's only natural to focus on your new place and forget about the one you’re leaving. Actually, the last thing you would even think about is embarking on a heavy duty move out clean. However, you can be certain that agents, landlords and all the potential renters or buyers of your old home will most definitely notice if it's being cleaned, therefore getting the place cleaned up is something that you need to consider. The process of cleaning will basically depend to things; how dirty your property and the size of the home. If you leave the property in good condition, you'll have a higher the chance of getting back your bond deposit or if you're selling, attracting a potential buyer. Below are the steps you need to consider before moving out. You should start with cleaning. Remove all screws and nails from the walls and the ceilings, fill up all holes and dust all ledges. Large holes should be patched and the entire wall checked the major marks. Remove all the cobwebs from the walls and ceilings, taking care to wash or vacuum the vents. They can get quite dusty. Clean all doors and door knobs, wipe down all the switches, electrical outlets, vacuum/wipe down the drapes, clean the blinds and remove all the light covers from light fixtures and clean them thoroughly as they may contain dead insects. Also, replace all the burnt out light bulbs and empty all cupboards when you clean them. Clean all windows, window sills and tracks. Vacuum all carpets or get them professionally cleaned which quite often is stipulated in the rental agreement. After you've finished the general cleaning, you can now embark on the more specific areas. When cleaning the bathroom, wash off the soap scum and remove mould (if any) from the bathroom tiles. This can be done by pre-spraying the tile grout with bleach and letting it sit for at least half an hour. Clean all the inside drawers and vanity units thoroughly. Clean the toilet/sink, vanity unit and replace anything that you've damaged. Wash all shower curtains and shower doors plus all other enclosures. Polish the mirrors and make sure the exhaust fan is free of dust. You can generally vacuum these quite easily. Finally, clean the bathroom floors by vacuuming and mopping. In the kitchen, clean all the cabinets and liners and wash the cupboards inside out. Clean the counter-tops and shine the facet and sink. If the fridge is staying give it a good clean. You can do this by removing all shelves and wash them individually. Thoroughly degrease the oven inside and out. It's best to use and oven cleaner from your supermarket, just take care to use gloves and a mask as they can be quite toxic. Clean the kitchen floor well by giving it a good vacuum and mop . Sometimes the kitchen floor may need to be degreased. Dust the bedrooms and living room, vacuum throughout then mop. If you have a garage give it a good sweep. Also cut the grass, pull out all weeds and remove all items that may be lying or hanging around. Remember to put your garbage bins out for collection even if collection is a week away as in our experience the bins will be full to the brim from all the rubbish during the moving process. If this all looks too hard then you can always hire a bond cleaner to tackle the job for you or if you're on a tight budget you can download an end of lease cleaning checklist or have one sent to you from your local agent. Just make sure you give yourself at least a day or to take on the job. Its best not to rush through the job, just make sure everything is cleaned thoroughly, so it passes the inspection in order for you to get your bond back in full.
Tanya Smith
This is why churches that try the most self-consciously to avoid social issues and political questions become, unwittingly, the most political of all. The founders of my church tradition, in concert with others, spoke much of the “spirituality of the church” as a reason for avoiding “political” issues. To some degree, they were right. The church does not bear the sword that’s been given to the state; the church advances by spiritual, not carnal, means. But the “spirituality of the church” was a convenient doctrine. My denomination was founded back in the nineteenth century by those who advocated for human slavery, and who sought to keep their consciences and their ballots and their wallets away from a transcendent word that would speak against the sinful injustice of a regime of kidnapping, rape, and human beings wickedly deigning to buy and sell other human beings created in the image of God. Slavery, they argued (to their shame), was a “political” issue that ought not distract the church from its mission: evangelism and discipleship. What such a move empowered was not just social injustice (which would have been bad enough), but also personal sin. When so-called “simple gospel preaching” churches in 1856 Alabama or 1925 Mississippi calls sinners to repentance for fornicating and gambling but not for slaveholding or lynching, those churches may be many things but they are hardly non-political. By not addressing these issues, they are addressing them, by implicitly stating that they are not worthy of the moral scrutiny of the church, that they will not be items of report at the Judgment Seat of Christ. These churches, thus, bless the status quo, with all the fealty of a court chaplain. The same is true of a church in twenty-first-century America that doesn’t speak to the pressing issues of justice and righteousness around us, such as the horror of abortion and the persisting sins of racial injustice.
Russell D. Moore (Onward: Engaging the Culture without Losing the Gospel)
Regret can improve decisions. To begin understanding regret’s ameliorative properties, imagine the following scenario. During the pandemic of 2020–21, you hastily purchased a guitar, but you never got around to playing it. Now it’s taking up space in your apartment—and you could use a little cash. So, you decide to sell it. As luck would have it, your neighbor Maria is in the market for a used guitar. She asks how much you want for your instrument. Suppose you bought the guitar for $500. (It’s acoustic.) No way you can charge Maria that much for a used item. It would be great to get $300, but that seems steep. So, you suggest $225 with the plan to settle for $200. When Maria hears your $225 price, she accepts instantly, then hands you your money. Are you feeling regret? Probably. Many people do, even more so in situations with stakes greater than the sale of a used guitar. When others accept our first offer without hesitation or pushback, we often kick ourselves for not asking for more.[2] However, acknowledging one’s regrets in such situations—inviting, rather than repelling, this aversive emotion—can improve our decisions in the future. For example, in 2002, Adam Galinsky, now at Columbia University, and three other social psychologists studied negotiators who’d had their first offer accepted. They asked these negotiators to rate how much better they could have done if only they’d made a higher offer. The more they regretted their decision, the more time they spent preparing for a subsequent negotiation.[3] A related study by Galinsky, University of California, Berkeley’s, Laura Kray, and Ohio University’s Keith Markman found that when people look back at previous negotiations and think about what they regretted not doing—for example, not extending a strong first offer—they made better decisions in later negotiations. What’s more, these regret-enhanced decisions spread the benefits widely. During their subsequent encounters, regretful negotiators expanded the size of the pie and secured themselves a larger slice. The very act of contemplating what they hadn’t done previously widened the possibilities of what they could do next and provided a script for future interactions.[4]
Daniel H. Pink (The Power of Regret: How Looking Backward Moves Us Forward)
Success comes with an inevitable problem: market saturation. New products initially grow just by adding more customers—to grow a network, add more nodes. Eventually this stops working because nearly everyone in the target market has joined the network, and there are not enough potential customers left. From here, the focus has to shift from adding new customers to layering on more services and revenue opportunities with existing ones. eBay had this problem in its early years, and had to figure its way out. My colleague at a16z, Jeff Jordan, experienced this himself, and would often write and speak about his first month as the general manager of eBay’s US business. It was in 2000, and for the first time ever, eBay’s US business failed to grow on a month-over-month basis. This was critical for eBay because nearly all the revenue and profit for the company came from the US unit—without growth in the United States, the entire business would stagnate. Something had to be done quickly. It’s tempting to just optimize the core business. After all, increasing a big revenue base even a little bit often looks more appealing than starting at zero. Bolder bets are risky. Yet because of the dynamics of market saturation, a product’s growth tends to slow down and not speed up. There’s no way around maintaining a high growth rate besides continuing to innovate. Jeff shared what the team did to find the next phase of growth for the company: eBay.com at the time enabled the community to buy and sell solely through online auctions. But auctions intimidated many prospective users who expressed preference for the ease and simplicity of fixed price formats. Interestingly, our research suggested that our online auction users were biased towards men, who relished the competitive aspect of the auction. So the first major innovation we pursued was to implement the (revolutionary!) concept of offering items for a fixed price on ebay.com, which we termed “buy-it-now.” Buy-it-now was surprisingly controversial to many in both the eBay community and in eBay headquarters. But we swallowed hard, took the risk and launched the feature . . . and it paid off big. These days, the buy-it-now format represents over $40 billion of annual Gross Merchandise Volume for eBay, 62% of their total.65
Andrew Chen (The Cold Start Problem: How to Start and Scale Network Effects)
Like,” he repeats with distaste. “How about I tell you what I don’t like? I do not like postmodernism, postapocalyptic settings, postmortem narrators, or magic realism. I rarely respond to supposedly clever formal devices, multiple fonts, pictures where they shouldn’t be—basically, gimmicks of any kind. I find literary fiction about the Holocaust or any other major world tragedy to be distasteful—nonfiction only, please. I do not like genre mash-ups à la the literary detective novel or the literary fantasy. Literary should be literary, and genre should be genre, and crossbreeding rarely results in anything satisfying. I do not like children’s books, especially ones with orphans, and I prefer not to clutter my shelves with young adult. I do not like anything over four hundred pages or under one hundred fifty pages. I am repulsed by ghostwritten novels by reality television stars, celebrity picture books, sports memoirs, movie tie-in editions, novelty items, and—I imagine this goes without saying—vampires. I rarely stock debuts, chick lit, poetry, or translations. I would prefer not to stock series, but the demands of my pocketbook require me to. For your part, you needn’t tell me about the ‘next big series’ until it is ensconced on the New York Times Best Sellers list. Above all, Ms. Loman, I find slim literary memoirs about little old men whose little old wives have died from cancer to be absolutely intolerable. No matter how well written the sales rep claims they are. No matter how many copies you promise I’ll sell on Mother’s Day.” Amelia blushes, though she is angry more than embarrassed. She agrees with some of what A.J. has said, but his manner is unnecessarily insulting. Knightley Press doesn’t even sell half of that stuff anyway. She studies him. He is older than Amelia but not by much, not by more than ten years. He is too young to like so little. “What do you like?” she asks. “Everything else,” he says. “I will also admit to an occasional weakness for short-story collections. Customers never want to buy them though.” There is only one short-story collection on Amelia’s list, a debut. Amelia hasn’t read the whole thing, and time dictates that she probably won’t, but she liked the first story. An American sixth-grade class and an Indian sixth-grade class participate in an international pen pal program. The narrator is an Indian kid in the American class who keeps feeding comical misinformation about Indian culture to the Americans. She clears her throat, which is still terribly dry. “The Year Bombay Became Mumbai. I think it will have special int—” “No,” he says. “I haven’t even told you what it’s about yet.” “Just no.” “But why?” “If you’re honest with yourself, you’ll admit that you’re only telling me about it because I’m partially Indian and you think this will be my special interest. Am I right?” Amelia imagines smashing the ancient computer over his head. “I’m telling you about this because you said you liked short stories! And it’s the only one on my list. And for the record”—here, she lies—“it’s completely wonderful from start to finish. Even if it is a debut. “And do you know what else? I love debuts. I love discovering something new. It’s part of the whole reason I do this job.” Amelia rises. Her head is pounding. Maybe she does drink too much? Her head is pounding and her heart is, too. “Do you want my opinion?” “Not particularly,” he says. “What are you, twenty-five?” “Mr. Fikry, this is a lovely store, but if you continue in this this this”—as a child, she stuttered and it occasionally returns when she is upset; she clears her throat—“this backward way of thinking, there won’t be an Island Books before too long.
Gabrielle Zevin (The Storied Life of A.J. Fikry)
We didn’t know in the past that strawberry Pop-Tarts increase in sales, like seven times their normal sales rate, ahead of a hurricane,’ Ms. Dillman said in a recent interview. ‘And the pre-hurricane top-selling item was beer.’”[
Foster Provost (Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking)
I’m going to include a self-help item here that is completely unrelated to this topic. I want you to eat some vegetables.
Phil Ebiner (Teach Online: Make Money Doing What You Love: Learn exactly how I make $10,000 of passive income each month, selling online courses.)
All right. When I was hiding in a small town in Poland with my mother, of course I didn’t have many toys. In fact, I had only two—a doll and a little bear I later named Refugee. He was one of those Steiff bears, but he stayed with me after the war and into adulthood and now he’s in the Holocaust Memorial Museum in Washington. The copy they made of him to sell in the gift shop is one of their most popular items.
R.D. Rosen (Such Good Girls: The Journey of the Holocaust's Hidden Child Survivors)
Our pricing objective is to earn customer trust, not to optimize short-term profit dollars. We take it as an article of faith that pricing is the best way to grow our aggregate profit dollars over the long term. We may make less per item, but by consistently earning trust we will sell many more items” (13).
Gerardo Giannoni (Jeff Bezos’ Secrets of Success)
Immediately sell or donate unwanted items.
Ruth Soukup (31 Days To A Clutter Free Life: One Month to Clear Your Home, Mind & Schedule)
Take, for example, Vlasic pickles, a well-known everyday brand. Walmart’s ‘innovation’ was to sell these pickles in one gallon (3.8 litre) jars for $2.97. Was this a shrewd retailer’s response to market demand? No it was not. Who would want to buy almost four litres of pickles? Few family fridges had the necessary room for such an item. So what was the selling point? It was the idea of a huge quantity at an ultra-low price. Walmart’s customers, in this sense, were not buying pickles as such. They were buying into the symbolic value of cheapness; into the notion of having appropriated so many pickles for so little money. Indeed, it made them feel as though they were Walmart’s accomplices – in association with an icon of American corporate might, they had forced
Yanis Varoufakis (The Global Minotaur: America, Europe and the Future of the Global Economy (Economic Controversies))
strawberry Pop-Tarts increase in sales, like seven times their normal sales rate, ahead of a hurricane,’ Ms. Dillman said in a recent interview. ‘And the pre-hurricane top-selling item was beer.’”[
Foster Provost (Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking)
FIGURE 5.1 Buying and closing checklist. 1. Identify a potential bargain purchase; ask questions. 2. Write down the one urgent problem you can solve for the seller. 3. Establish the fair market value, give or take 5 percent. 4. Research the market rent and likely net income the property will produce. 5. State your minimum acceptable profit on this house. 6. Formulate an offer that solves the seller's one urgent problem. 7. Make the offer. Insist on either an acceptance or a counteroffer (Don't tell me what you won't do; tell me what you will do). 8. Make another offer based on any new information. 9. If the seller is unresponsive but you remain convinced there is opportunity, go away and come back in a week with another offer. 10. Get the contract accepted-signed by all parties. 11. Make your earnest money deposit with the closing agent. 12. Retain rights to house inspector and termite inspector if needed. 13. Order a title search with a title company, attorney, or escrow company, and furnish these agents a copy of your fully signed contract. 14. Talk with the agent or attorney who will prepare the closing documents to alert him to any unusual clauses in the contract. 15. Get copies of any documents you will be required to sign the day before the closing, and get a copy of the title insurance commitment-read to check for exceptions. 16. Read closing documents (very carefully!!!). 17. Walk through the house the day of the closing after the sellers are completely out of the house. 18. Go to the closing, review the documents, and collect the appropriate items listed on the closing documents list, and get the keys and garage door opener. Note: When you are buying, take your time. Time is on your side. Having both the buyers and the sellers at the closing can work to your advantage. When you are selling, sign documents in advance. Only go to pick up your check after the buyer has signed everything and left. Source: Reprinted from John Schaub, "Making It Big on Little Deals," seminar by permission
John W. Schaub (Building Wealth One House at a Time: Making it Big on Little Deals)
Some people save appliance boxes because they think they will get more money for the items if they ever sell them. But if you consider the rent you pay, turning your space into a storage shed for empty boxes, that probably costs you more than you would earn selling an appliance in a box.
Marie Kondō (The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing)
Consider the iatrogenics of newspapers. They need to fill their pages every day with a set of news items—particularly those news items also dealt with by other newspapers. But to do things right, they ought to learn to keep silent in the absence of news of significance. Newspapers should be of two-line length on some days, two hundred pages on others—in proportion with the intensity of the signal. But of course they want to make money and need to sell us junk food. And junk food is iatrogenic.
Nassim Nicholas Taleb (Antifragile: Things That Gain From Disorder)
item#1 Obsolete Media
D.R. Farmer (Thrifit Store Profits: 10 Common Items That Sell For Huge Profit On Ebay and Amazon (Thrift Store Profits Book 1))
The thing to look for is new. They no longer make this type of item and there are many people out there that still use the equipment. So you can get some very good prices. You want to find these in new unused condition to get top selling prices. Some of the types of
D.R. Farmer (Thrifit Store Profits: 10 Common Items That Sell For Huge Profit On Ebay and Amazon (Thrift Store Profits Book 1))
Blank 8mm tapes VHS-C Tapes Floppy Discs Typewriter Ribbon 3.5mm Disc Toner Cartridges Printer Ink
D.R. Farmer (Thrifit Store Profits: 10 Common Items That Sell For Huge Profit On Ebay and Amazon (Thrift Store Profits Book 1))
High Price Bags Item #3 Vacuum  Cleaner Bags
D.R. Farmer (Thrifit Store Profits: 10 Common Items That Sell For Huge Profit On Ebay and Amazon (Thrift Store Profits Book 1))
Book 1 Item#4   Yearbooks   Whenever I find yearbooks for one or two dollars I always pick them up. Many people want to revisit their high school or college
D.R. Farmer (Thrifit Store Profits: 10 Common Items That Sell For Huge Profit On Ebay and Amazon (Thrift Store Profits Book 1))
Filters Item#5 Water Filters
D.R. Farmer (Thrifit Store Profits: 10 Common Items That Sell For Huge Profit On Ebay and Amazon (Thrift Store Profits Book 1))
Final Note: Vineyard Vines is one of my all – time favorite brands to resell on eBay when it comes to clothing and clothing
Jared Peterson (Selling on eBay: 27 Profitable Items to Sell on eBay from Thrift Stores, Garage Sales and Flea Markets (selling on ebay, ebay selling, how to sell on ebay, ... ebay marketing, ebay, sell on ebay))
Owners of these vehicles who want to repair their cars need these and will be willing to pay whatever it costs to get their hands on the valuable information! If you find one of these you could be looking at some big money!
Jared Peterson (Selling on eBay: 27 Profitable Items to Sell on eBay from Thrift Stores, Garage Sales and Flea Markets (selling on ebay, ebay selling, how to sell on ebay, ... ebay marketing, ebay, sell on ebay))
Final Note: I advise when it comes to purchasing diet/health books to resell on eBay that you look them up first to see the selling history.
Jared Peterson (Selling on eBay: 27 Profitable Items to Sell on eBay from Thrift Stores, Garage Sales and Flea Markets (selling on ebay, ebay selling, how to sell on ebay, ... ebay marketing, ebay, sell on ebay))
Many customers who purchase these types of items on eBay are collectors, so be aware that condition can either make or break you in terms of your profits. One of my favorite teams to buy and sell is the Chicago bulls!
Jared Peterson (Selling on eBay: 27 Profitable Items to Sell on eBay from Thrift Stores, Garage Sales and Flea Markets (selling on ebay, ebay selling, how to sell on ebay, ... ebay marketing, ebay, sell on ebay))
Final Note: When it comes to the Robert Talbott ties I like to stick to the ones that say “Best of Class”. Also I find the ties within this brand that sell best have an interesting pattern
Jared Peterson (Selling on eBay: 27 Profitable Items to Sell on eBay from Thrift Stores, Garage Sales and Flea Markets (selling on ebay, ebay selling, how to sell on ebay, ... ebay marketing, ebay, sell on ebay))
Final Note: This is one of my favorite brands in terms of tie. Brioni is a high end Italian designer brand that makes a
Jared Peterson (Selling on eBay: 27 Profitable Items to Sell on eBay from Thrift Stores, Garage Sales and Flea Markets (selling on ebay, ebay selling, how to sell on ebay, ... ebay marketing, ebay, sell on ebay))
Final Note: The prices can range greatly on any baseball glove depending on the condition, age, style and model. As a general rule of thumb the more fancy the glove looks the more money it will bring.
Jared Peterson (Selling on eBay: 27 Profitable Items to Sell on eBay from Thrift Stores, Garage Sales and Flea Markets (selling on ebay, ebay selling, how to sell on ebay, ... ebay marketing, ebay, sell on ebay))
Chapter 3: Gaming Consoles   Item# 7: Atari 2600
Jared Peterson (Selling on eBay: 27 Profitable Items to Sell on eBay from Thrift Stores, Garage Sales and Flea Markets (selling on ebay, ebay selling, how to sell on ebay, ... ebay marketing, ebay, sell on ebay))
An Introduction to CFD Trading Increase, commit, and individuals trying to trade systems and their cash in different areas are usually trying to find new strategies. Like several good buyer, you won’t be joining the group, instead you had want in order to change lives begin or to create one. Stocks trading is really 80s within the sensation that perhaps young kids today understand how it operates, and have the ability to survive without any formal education. If you should be looking for a new company shift, you should provide a try to this new venture. First what’s a CFD? CFD stands for contract for difference. It’s thought as a small business contract an entrepreneur and by an expense business. If the contract expires, both parties can trade notes concerning the differences between the original and final price indices of particular monetary things like shares of items and futures. This is exactly what CFD Trading is focused on. The one edge that traders have within this economic contract is the fact that they get to purchase these factors at lower costs despite the fact that it includes nonvoting stocks where the trader can’t vote on all aspects of the company as opposed to what stockholders are blessed to do. Another thing is the fact that a CFD does not hold taxes on files even if these aspects are acquired in large amounts. In simple terms, it’s a in which a derivative asset is founded on an underlying asset’s cost between two entities that transactions the differences. These parties will need to pay the differences required to eachother. The way in which CFD Trading works is that among the entities gives the difference before contract ends included to the other. Just about like what occurs in spreadbetting, the trader continues the opposite end-of the deal with investment institution or CFD service, where the trader anticipates which cost will increase and having three selections to take whether to buy, to slide or to sell the component required. Another similarity with spreadbetting is the fact that you can find no tax tasks since CFD’s don’t involve buying of assets to become settled. It just requires the activity of the fee. Since the investor is just needed to spot a minor amount on these things, that are also called edges, the earnings and in addition losses will soon be on the basis of the money set in. In other words, a CFD is good for the entrepreneur since it gives him the chance of owning main assets without so much problem. Does It Work A good example of that is to ingest a share worth $20 and the entrepreneur buys 100 of these. He will be cost $2,000 by this exchange. Employing a stockbroker will demand the entrepreneur to shell 50% of this amount out. That is $1,000. A meager initial cashout is needed which amounts as much as only $100, should you evaluate that to an expenditure finished with a CFD representative. However, allow it to be regarded that whenever an investor enters a deal of difference, the cost place usually begins in a loss. Which damage is definitely equal to the spread. Which means the spread is at $8 along with if you come into a deal, the underlying resource must generate $8 merely to break even. Let us say if the actual resource reaches a quote cost of $ 20, then the CFD price will be a few cents less than that since the dealer will have to escape at that point. So as opposed to increasing your money to $40, he will must settle for several dollars. Nevertheless not really a terrible package to get a purchase with less trouble.
H2O Markets
The problem you face is “We need to sell more widgets.” Your team might come up with a list of the following ways to increase widget sales: • Changing the way we sell our widgets to retail outlets. • Improving the way we market our widgets to consumers. • Reducing the unit cost of our widgets. If this list looks rather generic, that’s fine; we will talk about moving down a level of detail in the next section. What matters is that the list is MECE. Suppose you add another item, say, “Reengineering our widget production process.” How does that fit with the three issues you already have? This is certainly an important issue, but it isn’t a fourth point alongside the others. It falls under “Reducing the unit cost,” along with other subissues such as “Leveraging our distribution system” and “Improving our inventory management.” Why? Because all these are ways to reduce the unit cost of widgets. Putting any (or all) of them with the other three issues on the list would cause an overlap. The items in the list would no longer be mutually exclusive. Overlap represents muddled thinking by the writer and leads to confusion for the reader.
Ethan M. Rasiel (The McKinsey Way)
MYTH-1: Handmade items are costly! The items are modest yet the commitment of the craftsmen behind the items we offer is costly The vast majority of the cycles engaged with making the item are finished by the creator – the plan, however, the choice of the materials, the working out of how to cause the materials to go together, gathering the item, capturing the item, advertising the item, planning the bundling, and posting, conveying, or action selling. In spite of this, the items that the fasten organization offers you are truly sensible. Haven't viewed our list? here you go! (click here) Have you ever discovered such wonderful hand-made items at such modest rates?? I GUESS NOT! MYTH-2: HAND-MADE PRODUCTS ARE NOT STYLISH On the off chance that you believe that way, I have an inquiry for you – did your grandmother convey such a shopping pack when went out to get for food supplies or did she have such telephone and individual embellishment sacks? Certainly not. The crafted works are not, at this point unfashionable or old-fashioned. Actually, they are intended for pioneers. Simply being an aspect of the pattern and following it has neither rhyme nor reason. Be the person who sets it MYTH-3: HANDMADE GOODS ARE OF POOR QUALITY I can't envision how individuals have such misguided judgment. The machine-made merchandise is to some degree bargained with quality. In any case, with regards to hand made items, they are taken well consideration of by the craftsmen as referenced above, there is no trade-off with the quality. They are made of cotton and jute which are solid and strong. They are lightweight and simple to deal with. MYTH-4: THEY ARE SAME OLD PATTERNS You can't quit lecturing about the handcrafted items which are extremely extraordinary as it will never be equivalent to some other the explanation being that they are delivered by the hands of a craftsman and not a machine. The sack so made is a result of devotion, love, energy, and the enthusiasm to serve the client. Individuals love block prints due to the strong and straightforward plans that can be made, yet that effortlessness finds a way to accomplish. The strategy is brilliant for pictures with only a couple of tones and fewer subtleties however can be hard to use for pictures with bunches of little content, or extremely fine subtleties that will, in general, sever the square with such a large number of employments. One of the benefits of square printing is that it very well may be done on a surface of practically any size and surface. I print on texture, paper, canvas, wood, and different materials, and you don't need to stress over fitting it through a printer or a press. MYTH-5: HANDMADE PRODUCTS ARE NOT LONG LASTING Recollect the last cowhide sack you had? Which lost its covering not long after getting wet in a downpour or subsequent to utilizing it for 3-4 times. That is not the situation with hand-made cotton packs. They are launderable which makes it look clean with each utilization. No problem with the upkeep.
The Stitch Company
For consumers, most of these problems are invisible. That is by design. You’re not supposed to know that the trending topics on Twitter were sifted through by a few destitute people making pennies. You’re not supposed to realize that Facebook can process the billions of photos, links, and shareable items that pass through its network each day only because it recruits armies of content moderators through digital labor markets. Or that these moderators spend hours numbly scrolling through grisly photos that people around the world are trying to upload to the network. Uber’s selling point is convenience: press a button on your phone and a car will arrive in minutes, maybe seconds, to take you anywhere you want to go. As long as that’s what happens, what do consumers have to complain about? Now joined by a host of start-up delivery services, ride-sharing companies are in the business of taking whomever or whatever from point A to point B with minimal fuss or waiting time. That this self-indulgent convenience ultimately comes at the expense of others is easily brushed off or shrouded in the magical promise that anything you want can be produced immediately.
Jacob Silverman (Terms of Service: Social Media and the Price of Constant Connection)
Lies move fast because they have an expiry date. All items that are about to expire sell fast and for a cheap price. In contrast, the truth remains fixed because it knows its existence is forever. Most importantly, the truth is priceless.
Mitta Xinindlu
These looming, multicolored cubes are packed with items donated with the best of intentions. But the best of intentions, alone, can’t sell clothes, and more than half the apparel that arrives at Goodwill is unsold.
Adam Minter (Secondhand: Travels in the New Global Garage Sale)
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Shree Prem Ratan ji Maru
Exception reports come in many flavors, but the following Contribution Profit (CP) example should illustrate the basic concept and its usefulness. CP is defined as the incremental money generated after selling an item and deducting the variable costs associated with that item.
Colin Bryar (Working Backwards: Insights, Stories, and Secrets from Inside Amazon)
But this is really the essence of discounting: by cutting your price, you can boost your sales to a point where you earn far more at the cheaper retail price than you would have by selling the item at the higher price. In retailer language, you can lower your markup but earn more because of the increased volume.
Sam Walton (Sam Walton: Made In America)
Ebay is still the number one site for individuals and small businesses to sell their items to people worldwide. While it is much larger than it was initially, at its core, Ebay still functions like the world’s largest flea market with items of every type and at every price point available. Ebay continues to expand and improve, giving sellers like me confidence that they will be around for years to come. With nearly two hundred million registered Ebay users, there are still plenty of opportunities to make money on Ebay. But why sell your items on Ebay instead of a garage sale or consignment shop? Hands down, you will get the most money for your items on Ebay versus selling them locally. As I mentioned earlier, there are nearly 200 million registered Ebay users, meaning there are 200 million more chances to sell your items. Let’s say you have a rare collectible to sell. While only a handful of people will come to your garage sale or enter your local consignment shop, on Ebay, your item is available for purchase to the millions of Ebay account holders worldwide. You only need to wait for that one
Ann Eckhart (Beginner's Guide To Selling On Ebay: 2023 Edition: How To Start & Grow Your Own Home Based Reselling Business (Home Based Business Beginner Guide Books))
THE PLAN CREATES CLARITY Plans can take many shapes and forms, but all effective plans do one of two things: they either clarify how somebody can do business with us, or they remove the sense of risk somebody might have if they’re considering investing in our products or services. Remember the mantra “If you confuse, you lose”? Not having a plan is a guaranteed way to confuse your customers. After potential customers listen to us give a keynote or visit our webpage or read an e-mail blast we’ve sent, they’re all wondering the same thing: What do you want me to do now? If we don’t guide them, they experience a little bit of confusion, and because they can hear that waterfall downstream, they use that confusion as an excuse not to do business with us. The fact that we want them to place an order is not enough information to motivate them. If we’re selling a storage system a customer can install in their garage, they hover over that “Buy Now” button subconsciously wondering whether it will work for them, how hard it will be to install, and whether it will sit unopened in the garage in boxes like the last thing they bought. But when we spell out how easy this whole thing is and let them know they can get started in three easy steps, they are more likely to place an order. We must tell them to . . . 1.​Measure your space. 2.​Order the items that fit. 3.​Install it in minutes using basic tools. Even though these steps may seem obvious, they aren’t obvious to our customers. Placing stones in the creek greatly increases the chance they will cross the creek.
Donald Miller (Building a StoryBrand: Clarify Your Message So Customers Will Listen)
The more material things that we possess, the less clear life becomes. Therefore, if you want clarity, have a garage sale.
Craig D. Lounsbrough
The idea of proposing marriage with a diamond ring seems like a tradition so old, and so steeped in our culture, you’d think it was one of the Ten Commandments delivered to Moses on Mt. Sinai. But it’s a recent, man-made creation. De Beers brilliantly fostered this shared mythology, taking a relatively abundant, relatively inexpensive item that wasn’t selling, and convincing the public over decades that a diamond engagement ring was an indispensable
Douglas E. Richards (Veracity)
The hitch, Ponzi understood, would be getting cash for the stamps he bought with the coupons. One possibility would be to sell the stamps at a slight discount to businesses that used large amounts of postage, giving them a bargain on a necessary item while still maintaining huge profits for Ponzi. Another hurdle would be figuring out how to buy and transport the enormous numbers of coupons necessary to turn a significant profit. But those crucial details would wait for another day.
Mitchell Zuckoff (Ponzi's Scheme: The True Story of a Financial Legend)
Key Elements of Five Year Plan ’77 What follows did not happen overnight. Among the guidelines set in February 1977 (remember, Fair Trade on alcohol was not finally ended until 1978): Emphasize edibles vs. non-edibles. I figured that the supermarkets would raise their prices on foods to make up for the newly reduced margins on milk and alcohol. This would give us all the more room to underprice them. During the next five years we got rid of film, hosiery, light bulbs and hardware, greeting cards, batteries, magazines, all health and beauty aids except those with a “health food” twist. We began to cut back sharply on soaps and cleaners and paper goods. The only non-edibles we emphasized were “tabletop” items like wineglasses, cork pullers, and candles. It was quite clear that we should put more emphasis on food and less on alcohol and milk. Within edibles, drop all ordinary branded products like Best Foods, Folgers, or Weber’s bread. I felt that a dichotomy was developing between “groceries” and “food.” By “groceries,” I mean the highly advertised, highly packaged, “value added” products being emphasized by supermarkets, the kinds that brought slotting allowances and co-op advertising allowances. By embracing these “plastic” products, I felt the supermarkets were abandoning “food” and the product knowledge required to buy and sell it. But this position wasn’t entirely altruistic. The plan of February 20, 1977, declared, “Most independent supermarkets have been driven out of business, because they stupidly tried to compete with the big chains in plastic goods, in which the big chains excel.” Focus on discontinuity of supplies. Be willing to discontinue any product if we are unable to offer the right deal to the customer. Instead of national brands, focus on either Trader Joe’s label products or “no label” products like nuts and dried fruits. This was intended to enable the Trader Joe’s label to pick up momentum in the stores. And it worked.
Joe Coulombe (Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys)
It is a nice thing I actually observe that individuals are taking an interest to wear wonderful garments. Individuals are wild about the film and any remaining related stuff. They likewise prefer to receive its style. Celebsmoviejackets are giving the most recent and interesting style coats and jackets. They have the best scope of items superheroes and many more. Our experts are made a product our hand and especially designed. You can avail and enjoy our leather-inspired outfits for men and women. They likewise can make modified coats and jackets for each size with each plan with the least cost to sell.
Celebsmoviejackets
Those retailers are simply fated to live in the inflexible world of racks and aisles, where products must obey the uncompromising physics of atoms, not bits. One of those unfortunate rules of corporeal matter is that it cannot transcend time and space. Obviously, a physical item can be in only one place at any given time. For instance, a can of tuna cannot exist simultaneously in multiple categories, even though the interests and browsing paths of each shopper might suggest many: “fish,” “canned food,” “sandwich makings,” “low-fat,” “on sale,” “best-selling,” “back-to-school,” “under $2,” and so on. A physical store cannot be reconfigured on the fly to cater to each customer based on his or her particular interests.
Chris Anderson (The Long Tail: Why the Future of Business Is Selling Less of More)
On the other hand, think about a world of ad-hoc organization, determined by whatever makes sense at the time. That’s more like a big pile of stuff on a desk instead of rows of items stringently arranged on shelves. Sure it may seem messy, but that’s just because it’s a different kind of organization: spontaneous, contextual order, easily reordered into a different context as need be. That image is a little bit like the Web itself, seen through Google’s lens: a world of infinite variety and little predetermined order; a world of dynamic structure, shaped differently for each observer.
Chris Anderson (The Long Tail: Why the Future of Business Is Selling Less of More)
Thus, the play is no longer to try to uncover needs, but to facilitate a conversation where the salesperson raises potential issues and their implications. This facilitation is a proactive means of accomplishing two things. On one hand, your bringing up important issues could absolutely jog the customer’s thinking and cause them to recognize key points that they might not have otherwise factored into their decisions. As well, raising important issues and implications is one of your greatest opportunities to gain credibility with potential buyers, as we will discuss in more depth when we get to the chapters on needs development. The key is preparation. When I train sales teams on-site, they leave with a list of action items that are important in terms of implementing the QBS methodology. The first action item on the list is always the same—to create a repository of decision issues and implications that could impact the customer. Notice I use the word “could,” because we’re not asking salespeople to be clairvoyant. You can’t know what’s important to a customer until you actually talk with them. But, you can absolutely make a list of potential issues and the implications of those issues, as a way to prepare yourself in advance for more productive conversations.
Thomas Freese (Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results (Top Selling Books to Increase Profit, Money Books for Growth))
Data sources All these components give you feedback and insight into how best to configure your campaigns, although the data sources are often spread around in different places and sometimes difficult to find and interpret. Campaign types Search & Partner Dynamic Search Display Network Remarketing & Dynamic Remarketing Google Shopping for eCommerce Google Merchant Center Data feeds Google Shopping Campaigns Device selection PC / Tablets Mobiles & Smartphones Location Targets & Exclusions Country Metro State City Custom and Radius Daily Budgets Manual CPC Enhanced CPC Flexible Bidding strategies Conversion Optimizer (CPA) Return on Ad Spend (ROAS) Conversion Tracking Setup and configuration Transaction-Specific Conversion Tracking Offline Conversion import Phone call tracking - website call conversions Conversion Rates Conversion Costs Conversion Values Ad Groups Default Bids Keyword Themes Ads Ad Messaging & Demographics Creative Text & Formatting Images* Display Ad Builder* Ad Preview and Diagnosis Account, Campaign and Ad Group Ad Extensions Sitelinks Locations Calls Reviews Apps Callouts Ad Rotation & Frequency Capping Rotate Optimise for Clicks Optimise for Conversions Keywords Bids Broad Modified Broad Phrase Exact Destination urls Keyword Diagnosis User Search Queries Keyword Opportunities Negative Keywords & Match Types Shared Library Shared Budgets* Automated Rules Flexible Bid Strategies Audiences & Exclusions* Campaign Negative Keywords Display Campaign Placement Exclusions* NEW! Business Data and Ad Customizers Advanced Delivery Methods Standard Accelerated Impression Share Lost IS (Budget) Lost IS (Rank) Search Funnels Assisted Impressions & Clicks Assisted Conversions Segmentation Analysis Device performance Network performance Top vs Other position performance Dimension Analysis Days & Times Shopping Geographic User Locations & Distance Search Terms Automatic Placements* Call Details (Call Extensions) Tools Change history Keyword Planner* Display Planner* Opportunities* Scheduling & Day Parting Automated Rules Competitor Ad Auction Insights Reporting* AdWords Campaign Experiments* Browser Languages* *indicates an item not covered in this version of the book
David Rothwell (The Google Ads (AdWords) Bible for eCommerce: How to Sell More Products with Google Ads (The Clicks to Money Series))
The insatiable need for more processing power -- ideally, located as close as possible to the user but, at the very least, in nearby indus­trial server farms -- invariably leads to a third option: decentralized computing. With so many powerful and often inactive devices in the homes and hands of consumers, near other homes and hands, it feels inevitable that we'd develop systems to share in their mostly idle pro­cessing power. "Culturally, at least, the idea of collectively shared but privately owned infrastructure is already well understood. Anyone who installs solar panels at their home can sell excess power to their local grid (and, indirectly, to their neighbor). Elon Musk touts a future in which your Tesla earns you rent as a self-driving car when you're not using it yourself -- better than just being parked in your garage for 99% of its life. "As early as the 1990s programs emerged for distributed computing using everyday consumer hardware. One of the most famous exam­ples is the University of California, Berkeley's SETl@HOME, wherein consumers would volunteer use of their home computers to power the search for alien life. Sweeney has highlighted that one of the items on his 'to-do list' for the first-person shooter Unreal Tournament 1, which shipped in 1998, was 'to enable game servers to talk to each other so we can just have an unbounded number of players in a single game session.' Nearly 20 years later, however, Sweeney admitted that goal 'seems to still be on our wish list.' "Although the technology to split GPUs and share non-data cen­ter CPUs is nascent, some believe that blockchains provide both the technological mechanism for decentralized computing as well as its economic model. The idea is that owners of underutilized CPUs and GPUs would be 'paid' in some cryptocurrency for the use of their processing capabilities. There might even be a live auction for access to these resources, either those with 'jobs' bidding for access or those with capacity bidding on jobs. "Could such a marketplace provide some of the massive amounts of processing capacity that will be required by the Metaverse? Imagine, as you navigate immersive spaces, your account continuously bidding out the necessary computing tasks to mobile devices held but unused by people near you, perhaps people walking down the street next to you, to render or animate the experiences you encounter. Later, when you’re not using your own devices, you would be earning tokens as they return the favor. Proponents of this crypto-exchange concept see it as an inevitable feature of all future microchips. Every computer, no matter how small, would be designed to be auctioning off any spare cycles at all times. Billions of dynamically arrayed processors will power the deep compute cycles of event the largest industrial customers and provide the ultimate and infinite computing mesh that enables the Metaverse.
Mattew Ball
Collier understood and preached this swim-with-current-rather-than-against strategy. Do not arrive as an interruption or disruption, attempting to divert your reader's attention from the object it is focused on, fighting to interest him in something different from what he is already, at this moment, interested in. Instead, align yourself with the subjects already possessing his attention, the matters already garnering his interest, the self-talk conversation already occurring in his mind, and the conversations he is already having around the water-cooler at work or at the kitchen table at home with peers, friends, and family. About this, Collier wrote: “Study your reader first — your product second…. The reader of your letter wants certain things and the desire for them is, consciously or unconsciously, the dominant idea in his mind all the time. He is also engaged by the news or events or public conversations of the day. Put yourself in his place. If you were deep in discussion with a friend over some matter and a stranger came up and said: ‘Mister, I have a fine coat I want to sell you!’ — what would you do? The same thing happens when you approach a man by mail. He is in discussion with himself. If you just butt in, will you be welcome? How would you do it if approaching him and his friend in person? You'd listen and get the trend of the conversation. Then, when you chimed in, it would be with a remark on a related subject. Then you could gradually bring the talk around logically to the point you wanted to discuss. Study your reader. Know what interests him. Listen to the conversation he is already having with himself. Enter where he already is.” There are some obvious, perennially occurring attention dominators, such as seasons and holidays, and linking to these — regardless of whether your business naturally links or not — can be extremely helpful. You need not be a florist, jeweler, or restaurant to utilize Valentine's Day, for example. Beyond that, and deeper than that, every customer group has some shared item on their minds. Know it. Start your conversation with them with it. And be sure to take advantage of one of the great advantages of today's online media, including e-mail, blogs, and social media sites — being day to day, even hour by hour, timely. You can link a marketing message to world or local, financial, or cultural news of the moment — and you should.
Dan S. Kennedy (The Ultimate Sales Letter: Attract New Customers. Boost your Sales.)
We remember reading in 1916, when U. S. Steel sold up around $136 a share, a prediction that it was going to sell up to $1000 a share. Probably many people who read such news items consider them seriously. Of course, that was a most exaggerated prediction, but during the extreme activity of a bull market, it seems that nearly everybody is talking in exaggerated terms of optimism. That is why most traders seldom ever take their profits in a bull market. They wait until stock prices start to come down, and then they are likely to think there will be rallies, and keep on waiting until they lose all their profits.
John James Butler (Successful Stock Speculation)
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