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You know, if you’re selling in the living room and they’ve got a bible on the table, they’re probably down in the heart, and we’ve got to hold their hands and pray about this, you know. You’ve got to observe the situation where you’re at. I’ve prayed with many people, all these ultra religious Pentecostal people, ‘I can’t do it without the Lord.’ ‘Well, I feel the same way,’ I say. ‘Let’s talk about that.’ We’ll hold hands and pray. You know, ‘Yeah, the Lord’s telling me you ought to do it,’ you know.
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James W. Murphy (Who Says You Can't Sell Ice to Eskimos?)