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The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope.
We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry.
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Aldous Huxley (Brave New World Revisited)
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Selling is a sacred trust between buyer and seller.
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Richie Norton
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Conventional wisdom holds that motivation is the key to habit change. Maybe if you really wanted it, you’d actually do it. But the truth is, our real motivation is to be lazy and to do what is convenient. And despite what the latest productivity best seller will tell you, this is a smart strategy, not a dumb one.
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James Clear (Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones)
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A balloon seller sells his breath till death to spread happiness, while he can't taste any of it.
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Sujit Meher
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A cloth seller is wandering from street to street. It’s evening, still no sales. It feels like he is walking through a desert, dying to get a drop of water, dying to make a sale. He is frustrated now. He gets angry at a customer who actually wanted to buy a lot of clothes from him.
Those who walk miles and miles through a desert often die just a few feet away from water.
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Shunya
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The modern church by and large is focused on self. We see a proliferation of self-help, self-improvement, and generally self-centered books lining the shelves of Christian book stores, and climbing to the top of best-seller lists. Many Pastors have become little more than “life coaches” and motivational speakers. We see men of God who at one time thundered out calls to repentance and holy living, now proclaiming that their people have a “champion” inside them. We see shepherds who should be feeding the sheep, now having to entertain the goats. There has been without a doubt, a shift from the Church at Philadelphia to the Church at Laodicea.
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Kevin Johnson (A Journey to the End: Revelation Revisited)
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In West's guide, rule-of-thumb guidance comes in two formats that most valuation experts recognize:  Percentage of annual sales: If a business had total sales of $ 100,000 last year and the multiple for that business was 40 percent of annual sales, the price based on that particular rule of thumb would be $ 40,000.  Multiple of earnings: An earnings multiplier makes the most sense to prospective buyers. It directly addresses the buyer's motive to make money: to achieve a return on investment. In many small companies, this multiple is commonly used against what is known as seller's discretionary earnings (SDE), which are earnings before accounting for the following items: • Income taxes • Nonrecurring income and expenses • Nonoperating income and expenses • Depreciating an amortization • Interest expense or income • Owner's total compensation for one owner/ operator after adjusting the total compensation of all owners to market value
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Lisa Holton (Business Valuation For Dummies)
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A successful Salesperson is not a person who gives the right answers, but the one who asks the right questions; sales is all about creating the demand, but we cannot do it by failing to understand the “Level of Need”. A buyer always feels comfortable when the seller understands the “Motive” and suggests the “Means”.
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Shahenshah Hafeez Khan
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Always Positive Is Not the Most Productive Salespeople have tried numerous ways to address the fact that prospects are motivated differently. One of the most prevalent sales tricks is to try to motivate prospects with “happy gas.” For decades, sellers have been told that attitude is everything, and the more enthusiastic you are, the more excited your prospects will become. You know the drill—flash a big smile and bubble over with energy in an attempt to get prospects excited about your product. Gag me! Especially in this new era of customer skepticism, this fluffy cloud approach to selling is just a facade that causes many salespeople to miss out on some otherwise lucrative opportunities. Even salespeople who are not filled with happy gas still tend to emphasize the positive, pointing out all the wonderful benefits of their product or service, in an attempt to get prospects and customers excited. But as you are about to find out, always positive is not always the most productive approach in Question Based Selling. True professionals are not “always positive.” Instead, they radiate intangible qualities like competence, capability, and expertise by being serious and self-assured. This is very different from the eager salesperson who attempts to communicate value by having a permanent smile plastered on his or her face. Secret #22 Competence, credibility, expertise, and value will outsell over-eagerness every time. I’m not saying that you shouldn’t be proud of your product or excited about a new opportunity. I’m merely suggesting that being super-positive and highly enthusiastic is not the best way to motivate all prospects. And as you’ll see throughout Question Based Selling, being super-positive is not even the best way to motivate most prospects.
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Thomas Freese (Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results (Top Selling Books to Increase Profit, Money Books for Growth))
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Maybe if you really wanted it, you’d actually do it. But the truth is, our real motivation is to be lazy and to do what is convenient. And despite what the latest productivity best seller will tell you, this is a smart strategy, not a dumb one.
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James Clear (Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones)
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Not all lessons are meant to help you. Some are presented to you to distract you from reaching your destiny. A shoemaker’s technical lessons are not so
useful to a fruit seller.
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Mitta Xinindlu
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the blockchain startup Augur is exploring these ideas. The firm has built a decentralized, cryptocurrency-based prediction market on top of Ethereum, where players place bets on an outcome of some event or other, the result of which depends on confirmation by certain individuals. Those confirming parties will bet their rep tokens that they are telling the truth, and if a majority agrees that they are, the system returns the tokens and pays them in cash. There’s a risk that the majority could game the system against the truth sellers, but there are other checks and balances in place to incentivize honesty on both sides. In a Wired article about where this idea could go, Cade Metz speculated that it could incentivize verifiers with rep-denominated skin in the game to either stand up or shoot down the statements of politicians, providing a service that news organizations could pay for. If it can actually be built, a system that aligns profit motives with truth-telling would be pretty helpful.
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Michael J. Casey (The Truth Machine: The Blockchain and the Future of Everything)
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While great negotiators can sometimes turn situations where there is a gap between buyer and seller MAOs, in many cases, the price gap is impossible to overcome and the likelihood of a deal is small. For that reason, we typically like to take one of two approaches to these types of negotiations: Go in with a very low offer (typically at or below your target price) in hopes of shocking the seller into realizing that his property is worth much less than he had thought. If he doesn’t walk away and is still willing to negotiate, there is a chance that he is more highly motivated than you had anticipated, and he may reduce his MAO.
If we wanted to go this route for the example above, we’d likely pick an opening price bid somewhere in the $140,000 to $150,000 range.
Communicate to the seller that you don’t want to insult him with a low price and that you don’t plan to make an offer. The seller will either thank you for your honesty (in which case there was no deal to be made), or the seller will ask you what your price would have been. If the seller is interested in what you would have offered, that’s an indication that he may be more motivated than we suspected, and again, may be willing to move off his MAO.
If the seller asks you what your offer would have been, we typically will present the offer exactly as we did in the first example above, but indicate that we might have a bit of flexibility in that price.
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J. Scott (The Book on Negotiating Real Estate: Expert Strategies for Getting the Best Deals When Buying & Selling Investment Property (Fix-and-Flip 3))
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The stronger the seller’s motivation, the less likely you are to insult them with a low offer. The more motivated they are, the lower your initial offer should be.
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J. Scott (The Book on Negotiating Real Estate: Expert Strategies for Getting the Best Deals When Buying & Selling Investment Property (Fix-and-Flip 3))
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Negative interpretations are a good example of mind reading. Mind reading occurs when you assume you know what your partner is thinking or why he or she did something. When you mind-read positively, it does not tend to cause any harm. But when your mind reading includes negative judgments about the thoughts and motives of the other, you may be heading toward real trouble in your marriage.
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Howard J. Markman (Fighting for Your Marriage: A Deluxe Revised Edition of the Classic Best-seller for Enhancing Marriage and Preventing Divorce)
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Most contemporary option plans have provisions whereby all granted options fully vest immediately prior to an acquisition should the plan and/or options underneath the plan not be assumed by the buyer. While this clearly benefits the option holders and helps incentivize the employees of the seller who hold options, it does have an impact on the seller and the buyer. In the case of the seller, it will effectively allocate a portion of the purchase price to the option holders. In the case of the buyer, it will create a situation in which there is no forward incentive for the employees to stick around since their option value is fully vested and paid at the time of the acquisition, resulting in the buyer having to come up with additional incentive packages to retain employees on a going-forward basis. Many lawyers will advise in favor of a fully vesting option plan because it forces the buyer to assume the option plan, because if it did not, then the option holders would immediately become shareholders of the combined entities. Under the general notion that fewer shareholders are better, this acceleration provision motivates buyers to assume option plans. This theory holds true only if there is a large number of option holders. In the past few years we've seen cases where
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Brad Feld (Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist)
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Jealousy was right up there with greed, lust, and revenge as a motive for murder.
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L.J. Sellers (The Sex Club (Detective Jackson Mystery, #1))
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Effective Sales is about breaking the habitual routine of buying and selling, this is applicable to both — the buyer and the seller. An habitual routine is something where both the parties are happy with what they do on a regular basis and may not have any motivation to change direction. The habitual routine breaks when a salesperson decides to follow a different approach more suitable to the situation and in the process be able to persuade the buyer to break-free from their routine.
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Shahenshah Hafeez Khan
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I write characters that are ultimately flawed. Individual morality motivates character action. They all have a different view of right and wrong. Regardless of the setting, location, period, or gender, everybody has their own moral compass.
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Peter P. Sellers
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The professional seller, the one who delivers value, who proactively works into accounts before they are shopping, who seeks to truly understand a customer’s needs, who does effective discovery work, who’s motivated to solve a customer’s problems, who tells a compelling story, who’s committed to delivering valuable outcomes—that salesperson is not going anywhere anytime
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Mike Weinberg (Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.)
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if you really wanted it, you’d actually do it. But the truth is, our real motivation is to be lazy and to do what is convenient. And despite what the latest productivity best seller will tell you, this is a smart strategy, not a dumb one.
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James Clear (Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones)
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While you don’t necessarily want to come right out and ask a seller if she’s talking to any other investors—you don’t want to remind her that she has other options—there are ways to glean this information more subtly. I like to ask sellers this question: Investor: “If we can’t come to an agreement for me to buy your house, what do you think you’ll do?” This gives the seller an opportunity to discuss her alternative options (she’s talking to other buyers, she doesn’t really need to sell, etc.), which is what will ultimately drive her level of motivation. The better her alternatives, the more careful you need to be about an aggressive offer; the fewer alternatives she has, the lower your offer can be without her jumping ship and going after another option.
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J. Scott (The Book on Negotiating Real Estate: Expert Strategies for Getting the Best Deals When Buying & Selling Investment Property (Fix-and-Flip 3))
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Ask the Most Important Question The information we’ve gathered on motivation and property payoff amount are likely enough to allow us to generate a reasonable opening price bid. But, given that we’re great negotiators, there’s one more tactic that will often provide an even clearer picture of the seller’s minimum acceptable price. And that’s asking the seller flat out, “What is the lowest price you’d accept?” Now, you may be thinking that’s a bit too direct and any reasonable seller is going to be unlikely to give you an honest answer. And I’d agree with you. But if you phrase that same question just a little bit differently, you can get the information you’re looking for, while at the same time sending the message to the seller that she’d benefit from answering the question. Instead, what if we asked the question: Investor: “If I were to offer you all cash and close as quickly as you’d like, what is the best price you could give me in return?” Do you see what we just did there?
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J. Scott (The Book on Negotiating Real Estate: Expert Strategies for Getting the Best Deals When Buying & Selling Investment Property (Fix-and-Flip 3))
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Here are some specific things we look for in a real estate listing: Price: If a house is priced below market value, that is the best indication that the seller is motivated. They are willing to give up at least some profit in return for a quicker sale. On the other hand, when a house is listed above market value, this typically indicates that seller is not desperate to sell and is more interested in a high sale price than a quick sale. Additionally, once a seller lists a property above market value, they will become anchored to that above-market price, and—barring any major realizations by the seller—it will be difficult to break that anchor and get a great deal on the property. Days on Market (DOM): The second piece of information a listing can provide with respect to motivation is the number of days the property has been listed for sale. Typically, when a seller first lists a property, they are confident (or at least optimistic) that they will get an offer close to list price. For that reason, it’s generally difficult to purchase newly listed properties much below list price.
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J. Scott (The Book on Negotiating Real Estate: Expert Strategies for Getting the Best Deals When Buying & Selling Investment Property (Fix-and-Flip 3))
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MLS Comments: Another great indicator of seller motivation is the language in the listing. If the listing uses words like “needs TLC,” “all offers considered,” “cash only,” “quick closing,” “will not qualify for financing,” etc., you are likely dealing with a seller who is more motivated.
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J. Scott (The Book on Negotiating Real Estate: Expert Strategies for Getting the Best Deals When Buying & Selling Investment Property (Fix-and-Flip 3))
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Before we begin let’s think back to Chapter 5, where we attempted to get the following three key pieces of information from the seller or the seller’s agents: The seller’s source and level of motivation. The payoff price of the house. The seller’s stated lowest acceptable sale price.
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J. Scott (The Book on Negotiating Real Estate: Expert Strategies for Getting the Best Deals When Buying & Selling Investment Property (Fix-and-Flip 3))
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The idea of low offers when home buying is to find someone who needs to sell because they need the cash as soon as possible. Hitting multiple people with low offers is how you find the motivated sellers.
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Steven Magee
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A successful new product should be able to answer detailed questions: Who is the hard side of your network, and how will they use the product? What is the unique value proposition to the hard side? (And in turn, the easy side of the network.) How do they first hear about the app, and in what context? For users on the hard side, as the network grows, why will they come back more frequently and become more engaged? What makes them sticky to your network such that when a new network emerges, they will retain on your product? These are difficult answers, and require a deep understanding of the motivations of your users. The motivations of the hard side depend on the product category—content creators have different goals than marketplace sellers.
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Andrew Chen (The Cold Start Problem: How to Start and Scale Network Effects)
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This gives a whole new meaning to ‘family mobbing.’ According to author and survivor, Stephanie A. Sellers, Ph.D, who wrote the book, Daughters Healing from Family Mobbing: Stories and Approaches to Recovery from Shunning, Aggression, and Family Violence, “Family Mobbing is a group act of aggression that targets a family member. It can be typified by a single act of violence or a pattern of abuse over years. Whether isolated or long-term, mobbing enforces the family’s domination and control over another. As family members continue to tyrannize their target, the aggressive group may expand to include friends, neighbors, business associates, and clergy. Family Mobbing encompasses varied acts of aggression that cannot be understood by examining one motivation or cause. The pattern of behavior always isolates one family member and inflicts as much emotional pain as possible. Unlike sibling rivalry, the intention is to establish superiority or to provoke fear and distress. Factors to consider include the motives, the degree of severity, a power of imbalance, victimization element, physical injuries, and trauma.
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Dana Arcuri CTRC (Toxic Siblings: A Survival Guide to Rise Above Sibling Abuse & Heal Trauma)
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As any truly formidable real estate investor will tell you, success doesn’t come from knowing how to negotiate—it comes from knowing how to solve problems. Your best deals won’t come from exerting leverage over the other party or from charming a buyer or seller with your charisma. Your best deals will come from solving the problems that are motivating the other party to want to enter into the transaction in the first place.
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J. Scott (The Book on Negotiating Real Estate: Expert Strategies for Getting the Best Deals When Buying & Selling Investment Property (Fix-and-Flip 3))
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Determine Motivating Factors Other than Price In addition to determining motivation and trying to get as much information as possible from the seller, you’ll also want to use this discussion to determine if there are motivating factors other than price, or other requirements the seller has. For example, you might ask: Investor: “Assuming we can agree to a price, is there anything else you want or need out of this deal?” This gives seller the opportunity to give you more information about her situation—information that could be used to help formulate an offer and then later be able to better negotiate that offer. For example, the seller might respond in a half-joking manner with: Seller: “Price is the most important thing… But, if you know anyone who can haul all of our furniture to Nebraska for us, that would help too!
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J. Scott (The Book on Negotiating Real Estate: Expert Strategies for Getting the Best Deals When Buying & Selling Investment Property (Fix-and-Flip 3))
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the idea that free markets produce socially desirable outcomes even though each buyer and seller acts purely out of selfish motives.
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Ben S. Bernanke (The Courage to Act: A Memoir of a Crisis and Its Aftermath)
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The economy is growing, and the economic reports are positive. Corporate earnings are rising and beating expectations. The media carry only good news. Securities markets strengthen. Investors grow increasingly confident and optimistic. Risk is perceived as being scarce and benign. Investors think of risk-bearing as a sure route to profit. Greed motivates behavior. Demand for investment opportunities exceeds supply. Asset prices rise beyond intrinsic value. Capital markets are wide open, making it easy to raise money or roll over debt. Defaults are few. Skepticism is low and faith is high, meaning risky deals can be done. No one can imagine things going wrong. No favorable development seems improbable. Everyone assumes things will get better forever. Investors ignore the possibility of loss and worry only about missing opportunities, No one can think of a reason to sell, and no one is forced to sell. Buyers outnumber sellers. Investors would be happy to buy if the market dips. Prices reach new highs. Media celebrate this exciting event. Investors become euphoric and carefree. Security holders marvel at their own intelligence; perhaps they buy more. Those who’ve remained on the sidelines feel remorse; thus they capitulate and buy. Prospective returns are low (or negative). Risk is high. Investors should forget about missing opportunity and worry only about losing money. This is the time for caution!
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Howard Marks (Mastering The Market Cycle: Getting the odds on your side)
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Looking for the best deal on your next food truck? Tampabayfoodtruckrally catering lists trucks carts, and allowance preview from highly-motivated sellers located across the Tampa. Our vetting process ensures that only legit listings are published on our website, but we still recommend examining a truck in person prior to making any type of purchase decision and getting the vehicle evaluated by a professional.
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tampabayfoodtrucks
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But bridging the gap isn’t as simple as coming down or coming up in price. You have to play to the fears. Remember how we discussed having Walls? And the Wall being our motivation to succeed? Buyers and sellers have the same thing. The seller’s biggest wall is a future in which they have Not Sold. The buyer’s biggest wall is a future in which they have Not Bought. Seems simple, right? I play to those fears in every negotiation. With my seller on 12th Street, I reminded him that the risk of not countering was going on the market and not selling at all.
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Ryan Serhant (Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine)
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You are the author of your life . So write an amazing best seller.
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Angel Moreira
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You are the author of your life. So write an amazing best seller.
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Angel Moreira
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At Prime Nests, we are a group of people dedicated to helping the customers of Amazon products choose the most excellent products. Instead of selling, we give a notification for the latest updates on Amazon to our viewers. Our main motive is to help the seller reach their products to the targeted audience.
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Prime Nests
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A Need represents the most significant part of sales process. A buyer or a seller – Both must have a Need for buying or selling. But the Need isn’t forever“,
Time is absolutely crucial. Every need becomes dispensable once one starts spending more time living without it. A need is like fire, won’t burn constantly unless we keep adding more wood to it. Keep the need alive for both parties – by adding reminders, follow-ups, discussion and constant motivation.
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Shahenshah Hafeez Khan
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At Oaktree, we strongly reject the idea of waiting for the bottom to start buying. First, there’s absolutely no way to know when the bottom has been reached. There’s no neon sign that lights up. The bottom can be recognized only after it has been passed, since it is defined as the day before the recovery begins. By definition, this can be identified only after the fact. And second, it’s usually during market slides that you can buy the largest quantities of the thing you want, from sellers who are throwing in the towel and while the non-knife-catchers are hugging the sidelines. But once the slide has culminated in a bottom, by definition there are few sellers left to sell, and during the ensuing rally it’s buyers who predominate. Thus the selling dries up and would-be buyers face growing competition. We began to buy distressed debt immediately after Lehman filed for bankruptcy protection in mid-September 2008 as described on page 235, and we continued through year-end, as prices went lower and lower. By the first quarter of 2009, other investors had collected themselves, caught on to the values that were available, and gathered some capital for investment. But with the motivated sellers done selling and buying having begun, it was too late for them to buy in size without pushing up prices. Like so many other things in the investment world that might be tried on the basis of certitude and precision, waiting for the bottom to start buying is a great example of folly. So if targeting the bottom is wrong, when should you buy? The answer’s simple: when price is below intrinsic value. What if the price continues downward? Buy more, as now it’s probably an even greater bargain. All you need for ultimate success in this regard is (a) an estimate of intrinsic value, (b) the emotional fortitude to persevere, and (c) eventually to have your estimate of value proved correct.
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Howard Marks (Mastering The Market Cycle: Getting the Odds on Your Side)
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I treat my writing life like a fabulous, enchanting lover, because that is what it is to me. Something that is terribly time consuming, delicious and time-stopping. I have missed important meetings for love, and I will continue to put my writing life in the same position. My writing life is the lover at the center, not the neglected cranky demanding millstone, my ball and chain.
When you are love, truly and passionately, you don't have to write down in your daily schedule "Spend quality time with Lover today. You can't not.
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Heather Sellers (Page After Page: Discover the Confidence & Passion You Need to Start Writing & Keep Writing (No Matter What!))
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I treat my writing life like a fabulous, enchanting lover, because that is what it is to me. Something that is terribly time consuming, delicious and time-stopping. I have missed important meetings for love, and I will continue to put my writing life in the same position. My writing life is the lover at the center, not the neglected cranky demanding millstone, my ball and chain.
When you are love, truly and passionately, you don't have to write down in your daily schedule "Spend quality time with Lover today." You can't not.
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Heather Sellers (Page After Page: Discover the Confidence & Passion You Need to Start Writing & Keep Writing (No Matter What!))