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One thing I have found particularly helpful to Win/ Lose people in developing a Win/ Win character is to associate with some model or mentor who really thinks Win/ Win. When people are deeply scripted in Win/ Lose or other philosophies and regularly associate with others who are likewise scripted, they don’t have much opportunity to see and experience the Win/ Win philosophy in action. So I recommend reading literature, such as the inspiring biography of Anwar Sadat, In Search of Identity, and seeing movies like Chariots of Fire or plays like Les Misérables that expose you to models of Win/ Win.
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Stephen R. Covey (The 7 Habits of Highly Effective People)