Search Engine Quotes

ZERO TO ONE EVERY MOMENT IN BUSINESS happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.

Librarians have knowledge. They guide you to the right books. The right worlds. They find the best places. Like soul-enhanced search engines.

You need mountains, long staircases don't make good hikers.

Search engines' results aren’t always trustworthy. As a matter of fact, they can be easily manipulated.

My net search is finding only a Cadet Carswell Thorne, of the American Republic, imprisoned in New Beijing prison on—" "That's him," said Cinder, ignoring Thorne's glare. Another silence as the heat in the engine room hovered just upside of comfortable. The, "You're... rather handsome, Captain Thorne." Cinder groaned. "And you, my fine lady, are the most gorgeous ship in these skies, and don't let anyone ever tell you different." The temperature drifted upward, until Cinder dropped her arms with a sigh. "Iko, are you intentionally blushing?" The temperature dropped back down to pleasant. "No," Iko said. Then, "But am I really pretty? Even as a ship?" "The prettiest," said Thorne.

When I was very young and the urge to be someplace else was on me, I was assured by mature people that maturity would cure this itch. When years described me as mature, the remedy prescribed was middle age.In middle age I was assured greater age would calm my fever and now that I am fifty-eight perhaps senility will do the job. Nothing has worked. Four hoarse blasts of a ships's whistle still raise the hair on my neck and set my feet to tapping. The sound of a jet, an engine warming up, even the clopping of shod hooves on pavement brings on the ancient shudder, the dry mouth and vacant eye, the hot palms and the churn of stomach high up under the rib cage. In other words, once a bum always a bum. I fear this disease incurable. I set this matter down not to instruct others but to inform myself....A journey is a person in itself; no two are alike. And all plans, safeguards, policing, and coercion are fruitless. We find after years of struggle that we not take a trip; a trip takes us.

One day soon, you’ll hear a car pull up to your curb, an engine cut out. You’ll hear footsteps coming up your front walk. Like they did for Edward Wayne Edwards, twenty-nine years after he killed Timothy Hack and Kelly Drew, in Sullivan, Wisconsin. Like they did for Kenneth Lee Hicks, thirty years after he killed Lori Billingsley, in Aloha, Oregon. The doorbell rings. No side gates are left open. You’re long past leaping over a fence. Take one of your hyper, gulping breaths. Clench your teeth. Inch timidly toward the insistent bell. This is how it ends for you. “You’ll be silent forever, and I’ll be gone in the dark,” you threatened a victim once. Open the door. Show us your face. Walk into the light.

There are different types of censorship. There is the outright ban on a book type. Then there are the type where the ones who can give it voice, squash it by burying it under search engine algorithms and under other news, videos or books of their own agenda or publication. A smart consumer should be free to choose what to read and what to believe. That choice on a consumer-oriented website, is really what is best for the consumer. - Strong by Kailin Gow

EVERY MOMENT IN BUSINESS happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.

It is not a dream, it is a simple feat of scientific electrical engineering, only expensive — blind, faint-hearted, doubting world! [...] Humanity is not yet sufficiently advanced to be willingly led by the discoverer's keen searching sense. But who knows? Perhaps it is better in this present world of ours that a revolutionary idea or invention instead of being helped and patted, be hampered and ill-treated in its adolescence — by want of means, by selfish interest, pedantry, stupidity and ignorance; that it be attacked and stifled; that it pass through bitter trials and tribulations, through the strife of commercial existence. So do we get our light. So all that was great in the past was ridiculed, condemned, combatted, suppressed — only to emerge all the more powerfully, all the more triumphantly from the struggle." – Nikola Tesla (at the end of his dream for Wardenclyffe)

Each time we use our cell phones, snap pictures with a camera, or use a search engine’s algorithms, we benefit from the legacy of Muhammad’s modern mindset. His mindset is not tied to Mecca or Medina, for as the Golden Age political philosopher Al-Farabi observed, “Medina is not a location but the manner in which a community comes together.” Indeed, people of any culture or race can establish a “place of flowing change.” As Muhammad declared in the final days of his life, “My progeny are those who uphold my legacy!

God is like a search engine — He is willing to answer your requests, but you must ask Him the right questions.

Memory has always been social. Now we’re using search engines and computers to augment our memories, too.

Librarians have knowledge. They guide you to the right books. The right worlds. They find the best places. Like soul-enhanced search engines." "Exactly. But you also have to know what you like. What to type into the metaphorical search box. And sometimes you have to try a few things before that becomes clear.

But the Turing test cuts both ways. You can't tell if a machine has gotten smarter or if you've just lowered your own standards of intelligence to such a degree that the machine seems smart. If you can have a conversation with a simulated person presented by an AI program, can you tell how far you've let your sense of personhood degrade in order to make the illusion work for you? People degrade themselves in order to make machines seem smart all the time. Before the crash, bankers believed in supposedly intelligent algorithms that could calculate credit risks before making bad loans. We ask teachers to teach to standardized tests so a student will look good to an algorithm. We have repeatedly demonstrated our species' bottomless ability to lower our standards to make information technology look good. Every instance of intelligence in a machine is ambiguous. The same ambiguity that motivated dubious academic AI projects in the past has been repackaged as mass culture today. Did that search engine really know what you want, or are you playing along, lowering your standards to make it seem clever? While it's to be expected that the human perspective will be changed by encounters with profound new technologies, the exercise of treating machine intelligence as real requires people to reduce their mooring to reality.

We are all limited by the choices we make, and once we make even one of them, we become hard-wired to choose similar options. No wonder why these web search engines keep track of our search history. No wonder why every person gets a different search result for the same term. It’s because we all develop a taste, a proclivity. And these social media giants and search engines all know that, for we humans see only what we want to see. So why not give them what they are most likely to want?

I have googled 'how long does heartbreak last?' The result more popular than that was 'how long does heartburn last?' This implies people suffer from heartburn more than they do heartbreak which is a good thing because heartbreak sucks way fucking more than acid reflux ever could.

On the first day of a college you will worry about how will you do inside the college? and at the last day of a college you will wonder what will you do outside the college?

This monopoly of information is a threat to democracy...

Algorithms are not arbiters of objective truth and fairness simply because they're math.

Travelling the road will tell you more about the road than the google will tell you about the road.

Search engines finds the information, not necessarily the truth.

Google, his mother says. The new new found land. Not so long ago it was only the mentally deranged, the unworldly pedants, the imperialists and the naivest of schoolchildren who believed that encyclopaediae gave you any equivalence for the actual world, or any real understanding of it. And door-to-door salesmen sold them, and they were never to be trusted. And even the authorized encyclopaediae, even them we never mistook for or accepted as any real knowledge of the world. But now the world trusts search engines without a thought. The canniest door-to-door salesmen ever invented. Never mind foot in the door. Already right at the heart of the house.

...large technologies such as Google need to be broken up and regulated, because their consolidated power and cultural influence make competition largely impossible. This monopoly in the information sector is a threat to democracy...

Be a true traveller, don't be a temporary tourist.

This is why I like real librarians. They're search engines with a heart" -Miguel

Sometimes I would worry about my internet habits and force myself awy from the computer, to read a magazine or book. Contemporary literature offered no respite: I would find the prose cluttered with data points, tenuous historical connections, detail so finely tuned it could have only been extracted from a feverish night of search-engine queries. Aphorisms were in; authors were wired. I would pick up books that had been heavily documented on social media, only to find that the books themselves had a curatorial affect: beautiful descriptions of little substance, arranged in elegant vignettes—gestural text, the equivalent of a rumpled linen bedsheet or a bunch of dahlias placed just so. Oh, I would think, turning the page. This author is addicted to the internet, too.

If at any point during your journey through this book you paused for a moment over a term you wanted to clarify or investigate further and typed it into a search engine—and if that term happened to be in some way suspicious, a term like XKEYSCORE, for example—then congrats: you’re in the system, a victim of your own curiosity.

But I'm... How can I... No hand, no visual sensor, humongous landing gear... Are those supposed to be my feet?" " Well, no. It's supposed to be landing gear." "Oh, what's become of me? I'm hideous!" "Now hold on just a minute there, Miss disembodied voice." Throne strode into the engine room and crossed his arms. "What do you mean 'hideous'?" "Who's that? Who's speaking?" "I am Captain Carswell Thorne, the owner of this fine ship and I will not stand to have her insulted in my presence!" Cinder rolled her eyes. "Captain Carswell Thorne?" "That's right." A brief silence, "My net search is finding only Cadet Carswell Thorne." "That's him." Said Cinder Another silence as the heat in the engine room rose. "You're rather handsome, Captain" "And you my fine lady, are the most gorgeous ship in these skies, and don't let anyone tell you other wise." "Iko, are you intentionally blushing?" "But am I really pretty? Even as a ship?" "The prettiest.

Two different people appealing to a search engine with the same question do not necessarily receive the same answers. The concept of truth is being relativized and individualized—losing its universal character.

I am a firm believer that knowledge is power but only if it leads to comprehension.

...artificial intelligence will become a major human rights issue in the twenty-first century.

Apparently, the glasses didn’t need to be connected to the internet for the wearer to poke into someone’s personal life. Even though a search engine could lead to an individual’s address, the browser couldn’t actually physically take you there. What had this inventor done? Did he have any idea?

The implications of such marginalization are profound. The insights about sexist and racist biases... are important because information organizations, from libraries to schools and universities to governmental agencies, are increasingly reliant on being displaced by a variety of web-based "tools" as if there are no political, social, or economic consequences of doing so.

The success of every websites now depends on search engine optimisation and digital marketing strategy. If you are on first page of all major search engines then you are ahead among your competitors in terms of online sales.

The aim of the Internet and its associated technologies was to “liberate” humanity from the tasks—making things, learning things, remembering things—that had previously given meaning to life and thus had constituted life. Now it seemed as if the only task that meant anything was search-engine optimization.

Google Search is in fact an advertising platform, not intended to solely serve as a public information resource in the way that, say, a library might. Google creates advertising algorithms, not information algorithms.

Real search is about providing valuable information when it’s really needed to those who are actually looking for it.

Google creates advertising algorithms, not information algorithms.

In the information age, build a website before you build a workplace.

My guess is (it will be) about 300 years until computers are as good as, say, your local reference library in search.

The time spent building a solid foundation will pay for itself ten-fold.

Don’t forget, YouTube is a search engine, first and foremost.

People are tired of this mainstream shit; television and radio is ghastly and the public can smell the corporate meeting. When you watch a show with Simon Cowell, you know no human touch has been near it, that they've carefully engineered the outcome and picked those they're going to humiliate. We live in an age of information glut, but so many people don't question what they're spoon-fed or bother to search for themselves.

Yes, the world is changing, and will continue to do so. But that does not mean we should stop the search for timeless principles. Think of it this way: While the practices of engineering continually evolve and change, the laws of physics remain relatively fixed. I like to think of our work as a search for timeless principles—

Real arms races are run by highly intelligent, bespectacled engineers in glass offices thoughtfully designing shiny weapons on modern computers. But there's no thinking in the mud and cold of nature's trenches. At best, weapons thrown together amidst the explosions and confusion of smoky battlefields are tiny variations on old ones, held together by chewing gum. If they don't work, then something else is thrown at the enemy, including the kitchen sink - there's nothing "progressive" about that. At its usual worst, trench warfare is fought by attrition. If the enemy can be stopped or slowed by burning your own bridges and bombing your own radio towers and oil refineries, then away they go. Darwinian trench warfare does not lead to progress - it leads back to the Stone Age.

Content shared in the right communities can reach ‘king’ status if you know where to post it…

I've googled OCD about 45 times so far today.

algorithmic oppression is not just a glitch in the system but, rather, is fundamental to the operating system of the web.

Ability to find the answers is more important than ability to know the answers.

Kat gushes about Google's projects, all revealed to her now. They are making a 3-D web browser. They are making a car that drives itself. They are making a sushi search engine -- here she pokes a chopstick down at our dinner -- to help people find fish that is sustainable and mercury-free. They are building a time machine. They are developing a form of renewable energy that runs on hubris.

At its most basic level semantic search applies meaning to the connections between the different data nodes of the Web in ways that allow a clearer understanding of them than we have ever had to date.

Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.

The notion that Google/ Alphabet has the potential to be a democratizing force is certainly laudable, but the contradictions inherent in its projects must be contextualized in the historical conditions that both create and are created by it.

Ironically, the serious study of the impossible has frequently opened up rich and entirely unexpected domains of science. For example, over the centuries the frustrating and futile search for a “perpetual motion machine” led physicists to conclude that such a machine was impossible, forcing them to postulate the conservation of energy and the three laws of thermodynamics. Thus the futile search to build perpetual motion machines helped to open up the entirely new field of thermodynamics, which in part laid the foundation of the steam engine, the machine age, and modern industrial society.

It is hardly surprising that the malodorous field of garbology has not attained the popularity of rocket science, oil exploration, or brain surgery.

Content is not king, but a president elected by the votes of those whom it aims to rule.

Don’t be an egg; be a human.

In each case, you want a web page dedicated to every keyword.

There is no 60-day, there is only the 365-day marketing campaign, in which you produce content daily. Period.

If Google isn’t responsible for its algorithm, then who is?

Where men shape technology, they shape it to the exclusion of women, especially Black women.

On any given day, if I conduct a new search, I find additional posts referencing my name.

What we learn from behavior economics is that the moment a metric is created it generates an incentive for people to pursue it.

We may with a certain melancholic pride remove the job search engine from our bookmarks and cancel our subscription to a dating site in due recognition of the fact that – whatever we do – parts of our potential will have to go undeveloped and have to die without ever having had the chance to come to full maturity – for the sake of the benefits of focus and specialization.

I suppose it was a dream that lasted really about fifty years. By the time universal education had begun to work properly, say 1925, and the time the first teachers started to hold back information, say 1975. So a fifty-year dream." "I think what's happened is that because they themselves know less than their predecessors, innovators and leaders today have remade the world in their own image. Spellchecks. Search engines. They've remodeled the world so that ignorance is not really a disadvantage. And I should think that increasingly they'll carry on reshaping the world to accommodate a net loss of knowledge.

Screens tell you not what is really out there but what the government or Facebook thinks you should see. If you searched for something and it wasn’t there, how would you know it really was? To paraphrase an old philosophical question, if a tree falls on the Internet and no search engine indexes it, does it make any noise? As we live our lives increasingly mediated through screens, when it doesn’t exist online, it doesn’t exist.

Monte Carlo is able to discover practical solutions to otherwise intractable problems because the most efficient search of an unmapped territory takes the form of a random walk. Today’s search engines, long descended from their ENIAC-era ancestors, still bear the imprint of their Monte Carlo origins: random search paths being accounted for, statistically, to accumulate increasingly accurate results. The genius of Monte Carlo—and its search-engine descendants—lies in the ability to extract meaningful solutions, in the face of overwhelming information, by recognizing that meaning resides less in the data at the end points and more in the intervening paths.

Candy Crush Saga With Cheats Engine 6.2 & Unlimited Booster [2132] Follow the instructions: Step 1) Search Google.com For "special keygens and hacks" Step 2) Click the 1st or 2nd place result which is a Facebook Page or Pagebin Enjoy! :)

We need people designing technologies for society to have training and an education on the histories of marginalized people, at a minimum, and we need them working alongside people with rigorous training and preparation from the social sciences and humanities.

With your permission you give us more information about you, your friends, and we can improve the quality of our searches. We don't need you to type at all. We know where you are. We know where you've been. We can more or less guess what you're thinking about.

Online search engines, which work with such astonishing speed and power, are algorithms, and so equivalent to Turing machines. They are also descendants of the particular algorithms, using sophisticated logic, statistics and parallel processing, that Turing expertly pioneered for Enigma-breaking. These were search engines for the keys to the Reich. But he asked for, and received, very little public credit for what has subsequently proved an all-conquering discovery: that all algorithms can be programmed systematically, and implemented on a universal machine.

I'm not saying that the world will be reduced to expedient means and ridiculous disorder of the South American republics, - that we could maybe even return to savagery, and walk through the overgrown ruins of our civilization searching for food with a gun in our hand. No; - because such a destiny and such adventures would still presuppose a vital energy, an echo of primeval ages. As the new example and the new victims of inexorable moral laws, we shall perish by what we thought was our life-giver. Engineering will make us so Americanized, progress will create such great atrophy of everything spiritual in us, that the bloody, sacrilegious or unnatural dreams of the utopians could never compare with its positive results.

40. Be Defiant In our opinion, most search engine optimization (SEO) is bullshit. It involves trying to read Google’s mind and then gaming the system to make Google find crap. There are three thousand computer science PhDs at Google trying to make each search relevant, and then there’s you trying to fool them. Who’s going to win? Tricking Google is futile. Instead, you should let Google do what it does best: find great content. So defy all the SEO witchcraft out there and focus on creating, curating, and sharing great content. This is what’s called SMO: social-media optimization.

The troll rumbled away in the direction of the coal store and his place in front of Billy was taken by a smartly dressed young lady with an air of authority. ‘Sir, I think the railway is going to need a translator. I know every language and dialect on the Disc.’ Her voice was firm but there was a glint of excitement in her eyes as she looked at Iron Girder and the other engines in the compound and Billy knew she was hooked. He also knew that ‘translator’ was not on his list of vacancies and sent her off to Sir Harry’s office, while he returned to his search for shunters, tappers and other workers. And so the line moved on again. It seemed everybody wanted to be part of the railway.

When I was very young and the urge to be someplace else was on me, I was assured by mature people that maturity would cure this itch. When years described me as mature, the remedy prescribed was middle age. In middle age I was assured greater age would calm my fever and now that I am fifty-eight perhaps senility will do the job. Nothing has worked. Four hoarse blasts of a ships's whistle still raise the hair on my neck and set my feet to tapping. The sound of a jet, an engine warming up, even the clopping of shod hooves on pavement brings on the ancient shudder, the dry mouth and vacant eye, the hot palms and the churn of stomach high up under the rib cage. In other words, I don't improve; in further words, once a bum always a bum. I fear the disease is incurable. I set this matter down not to instruct others but to inform myself. When the virus of restlessness begins to take possession of a wayward man, and the road away from Here seems broad and straight and sweet, the victim must first find in himself a good and sufficient reason for going. This to the practical bum is not difficult. He has a built-in garden of reasons to chose from. Next he must plan his trip in time and space, choose a direction and a destination. And last he must implement the journey. How to go, what to take, how long to stay. This part of the process is invariable and immortal. I set it down only so that newcomers to bumdom, like teen-agers in new-hatched sin, will not think they invented it. Once a journey is designed, equipped, and put in process, a new factor enters and takes over. A trip, a safari, an exploration, is an entity, different from all other journeys. It has personality, temperament, individuality, uniqueness. A journey is a person in itself; no two are alike. And all plans, safeguards, policing, and coercion are fruitless. We find after years of struggle that we do not take a trip; a trip takes us. Tour masters, schedules, reservations, brass-bound and inevitable, dash themselves to wreckage on the personality of the trip. Only when this is recognized can the blown-in-the glass bum relax and go along with it. Only then do the frustrations fall away. In this a journey is like marriage. The certain way to be wrong is to think you control it.

It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers.

Entrepreneurs who kept their day jobs had 33 percent lower odds of failure than those who quit. If you’re risk averse and have some doubts about the feasibility of your ideas, it’s likely that your business will be built to last. If you’re a freewheeling gambler, your startup is far more fragile. Like the Warby Parker crew, the entrepreneurs whose companies topped Fast Company’s recent most innovative lists typically stayed in their day jobs even after they launched. Former track star Phil Knight started selling running shoes out of the trunk of his car in 1964, yet kept working as an accountant until 1969. After inventing the original Apple I computer, Steve Wozniak started the company with Steve Jobs in 1976 but continued working full time in his engineering job at Hewlett-Packard until 1977. And although Google founders Larry Page and Sergey Brin figured out how to dramatically improve internet searches in 1996, they didn’t go on leave from their graduate studies at Stanford until 1998. “We almost didn’t start Google,” Page says, because we “were too worried about dropping out of our Ph.D. program.” In 1997, concerned that their fledgling search engine was distracting them from their research, they tried to sell Google for less than $2 million in cash and stock. Luckily for them, the potential buyer rejected the offer. This habit of keeping one’s day job isn’t limited to successful entrepreneurs. Many influential creative minds have stayed in full-time employment or education even after earning income from major projects. Selma director Ava DuVernay made her first three films while working in her day job as a publicist, only pursuing filmmaking full time after working at it for four years and winning multiple awards. Brian May was in the middle of doctoral studies in astrophysics when he started playing guitar in a new band, but he didn’t drop out until several years later to go all in with Queen. Soon thereafter he wrote “We Will Rock You.” Grammy winner John Legend released his first album in 2000 but kept working as a management consultant until 2002, preparing PowerPoint presentations by day while performing at night. Thriller master Stephen King worked as a teacher, janitor, and gas station attendant for seven years after writing his first story, only quitting a year after his first novel, Carrie, was published. Dilbert author Scott Adams worked at Pacific Bell for seven years after his first comic strip hit newspapers. Why did all these originals play it safe instead of risking it all?

We in the west think of unpredictability as a menace, something to be avoided at all costs. We want our careers, our family lives, our roads, our weather to be utterly predictable. We love nothing more than a sure thing. Shuffling the songs on our iPod is about as much randomness as we can handle. But here is a group of rational software engineers telling me that they like unpredictability, crave it, can’t live without it. I get an inkling, not for the first time, that India lies at a spiritual latitude beyond the reach of the science of happiness. At

if you really want to know spirituality, don’t look for anything. People think spirituality is about looking for God or truth or the ultimate. The problem is you have already defined what you are looking for. It is not the object of your search that is important; it is the faculty of looking. The ability to simply look without motive is missing in the world today. Everybody is a psychological creature, wanting to assign meaning to everything. Seeking is not about looking for something. It is about enhancing your perception, your very faculty of seeing.

A helpful thing to notice while you are trying to find answers is the fact that men and women who are with healthy people don’t enter words into online search engines such as “toxic relationships”; “energy vampires”; “mean spouses”; “confusing relationships”; “hidden abuse”; “subtle abuse”; “manipulation”; “narcissism”; “covert narcissism”; “sociopaths.” The same is true for people who are going through a divorce or a breakup where they just realized they weren’t a good match, or they fell out of love, or they find themselves wanting other things. If you are searching for answers because you feel utterly confused, you are on the right track because you’re smart. If your body feels weak and flustered around someone, it knows something is not right.

Want to guess what comes up when I Google “Woman discovers”? It’s not “new galaxy.” It’s “a body in her trunk” or "the unthinkable in her attic.” According to my computer search, other big discoveries by women include “her co-worker is her birth mom,” “a Renaissance painting in her kitchen,” and “her new home was once a meth lab.” Hey, at least that one contains the word “lab.

Historically, noted James Manyika, one of the authors of the McKinsey report, companies kept their eyes on competitors “who looked like them, were in their sector and in their geography.” Not anymore. Google started as a search engine and is now also becoming a car company and a home energy management system. Apple is a computer manufacturer that is now the biggest music seller and is also going into the car business, but in the meantime, with Apple Pay, it’s also becoming a bank. Amazon, a retailer, came out of nowhere to steal a march on both IBM and HP in cloud computing. Ten years ago neither company would have listed Amazon as a competitor. But Amazon needed more cloud computing power to run its own business and then decided that cloud computing was a business! And now Amazon is also a Hollywood studio.

because of the huge number of pages and links involved, Page and Brin named their search engine Google, playing off googol, the term for the number 1 followed by a hundred zeros. It was a suggestion made by one of their Stanford officemates, Sean Anderson, and when they typed in Google to see if the domain name was available, it was. So Page snapped it up. “I’m not sure that we realized that we had made a spelling error,” Brin later said. “But googol was taken, anyway. There was this guy who’d already registered Googol.com, and I tried to buy it from him, but he was fond of it. So we went with Google.”157 It was a playful word, easy to remember, type, and turn into a verb.IX Page and Brin pushed to make Google better in two ways. First, they deployed far more bandwidth, processing power, and storage capacity to the task than any rival, revving up their Web crawler so that it was indexing a hundred pages per second. In addition, they were fanatic in studying user behavior so that they could constantly tweak their algorithms.

Amazon engineer Greg Linden originally introduced doppelganger searches to predict readers’ book preferences, the improvement in recommendations was so good that Amazon founder Jeff Bezos got to his knees and shouted, “I’m not worthy!” to Linden. But what is really interesting about doppelganger searches, considering their power, is not how they’re commonly being used now. It is how frequently they are not used. There are major areas of life that could be vastly improved by the kind of personalization these searches allow.

As Page puts it, “Good ideas are always crazy until they’re not.” It’s a principle he’s tried to apply at Google. When Page and Sergey Brin began wondering aloud about developing ways to search the text inside of books, all of the experts they consulted said it would be impossible to digitize every book. The Google cofounders decided to run the numbers and see if it was actually physically possible to scan the books in a reasonable amount of time. They concluded it was, and Google has since scanned millions of books. “I’ve learned that your intuition about things you don’t know that much about isn’t very good,” Page said. “The way Elon talks about this is that you always need to start with the first principles of a problem. What are the physics of it? How much time will it take? How much will it cost? How much cheaper can I make it? There’s this level of engineering and physics that you need to make judgments about what’s possible and interesting. Elon is unusual in that he knows that, and he also knows business and organization and leadership and governmental issues.

Did you know that the fundamental building blocks of life are not cells, are not DNA are not even carbon but language yeah 'cause DNA is just a four-character language and binary code is a two-character language and what these languages are saying is the very act of revealing, so you reach an X-point when language attains a level of complexity where it begins to fold in upon itself trying to understand itself and this is sentience. Did you know that the entire Library of Congress can be encoded in our DNA because all you have to do is translate a binary system into a four-character system to where you can decode the genes like you're searching a microfiche and if you were to genetically engineer the corpus of human knowledge into our DNA then we'd be able to genetically pass the entire library along from generation to generation like frickin' disease, man.

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I Can Also Paint Around the time that he reached the unnerving milestone of turning thirty, Leonardo da Vinci wrote a letter to the ruler of Milan listing the reasons he should be given a job. He had been moderately successful as a painter in Florence, but he had trouble finishing his commissions and was searching for new horizons. In the first ten paragraphs, he touted his engineering skills, including his ability to design bridges, waterways, cannons, armored vehicles, and public buildings. Only in the eleventh paragraph, at the end, did he add that he was also an artist. “Likewise in painting, I can do everything possible,” he wrote.

Google had a built-in disadvantage in the social networking sweepstakes. It was happy to gather information about the intricate web of personal and professional connections known as the “social graph” (a term favored by Facebook’s Mark Zuckerberg) and integrate that data as signals in its search engine. But the basic premise of social networking—that a personal recommendation from a friend was more valuable than all of human wisdom, as represented by Google Search—was viewed with horror at Google. Page and Brin had started Google on the premise that the algorithm would provide the only answer. Yet there was evidence to the contrary. One day a Googler, Joe Kraus, was looking for an anniversary gift for his wife. He typed “Sixth Wedding Anniversary Gift Ideas” into Google, but beyond learning that the traditional gift involved either candy or iron, he didn’t see anything creative or inspired. So he decided to change his status message on Google Talk, a line of text seen by his contacts who used Gmail, to “Need ideas for sixth anniversary gift—candy ideas anyone?” Within a few hours, he got several amazing suggestions, including one from a colleague in Europe who pointed him to an artist and baker whose medium was cake and candy. (It turned out that Marissa Mayer was an investor in the company.) It was a sobering revelation for Kraus that sometimes your friends could trump algorithmic search.

Bruce Wayne Carmody had been unhappy for so long that it had stopped being a state he paid attention to. Sometimes Wayne felt that the world had been sliding apart beneath his feet for years. He was still waiting for it to pull him down, to bury him at last. His mother had been crazy for a while, had believed that the phone was ringing when it wasn’t, had conversations with dead children who weren’t there. Sometimes he felt she had talked more with dead children than she ever had with him. She had burned down their house. She spent a month in a psychiatric hospital, skipped out on a court appearance, and dropped out of Wayne’s life for almost two years. She spent a while on book tour, visiting bookstores in the morning and local bars at night. She hung out in L.A. for six months, working on a cartoon version of Search Engine that never got off the ground and a cocaine habit that did. She spent a while drawing covered bridges for a gallery show that no one went to. Wayne’s father got sick of Vic’s drinking, Vic’s wandering, and Vic’s crazy, and he took up with the lady who had done most of his tattoos, a girl named Carol who had big hair and dressed like it was still the eighties. Only Carol had another boyfriend, and they stole Lou’s identity and ran off to California, where they racked up a ten-thousand-dollar debt in Lou’s name. Lou was still dealing with creditors. Bruce Wayne Carmody wanted to love and enjoy his parents, and occasionally he did. But they made it hard. Which was why the papers in his back pocket felt like nitroglycerin, a bomb that hadn’t exploded yet.

The Three-Decker "The three-volume novel is extinct." Full thirty foot she towered from waterline to rail. It cost a watch to steer her, and a week to shorten sail; But, spite all modern notions, I found her first and best— The only certain packet for the Islands of the Blest. Fair held the breeze behind us—’twas warm with lovers’ prayers. We’d stolen wills for ballast and a crew of missing heirs. They shipped as Able Bastards till the Wicked Nurse confessed, And they worked the old three-decker to the Islands of the Blest. By ways no gaze could follow, a course unspoiled of Cook, Per Fancy, fleetest in man, our titled berths we took With maids of matchless beauty and parentage unguessed, And a Church of England parson for the Islands of the Blest. We asked no social questions—we pumped no hidden shame— We never talked obstetrics when the Little Stranger came: We left the Lord in Heaven, we left the fiends in Hell. We weren’t exactly Yussufs, but—Zuleika didn’t tell. No moral doubt assailed us, so when the port we neared, The villain had his flogging at the gangway, and we cheered. ’Twas fiddle in the forc’s’le—’twas garlands on the mast, For every one got married, and I went ashore at last. I left ’em all in couples a-kissing on the decks. I left the lovers loving and the parents signing cheques. In endless English comfort by county-folk caressed, I left the old three-decker at the Islands of the Blest! That route is barred to steamers: you’ll never lift again Our purple-painted headlands or the lordly keeps of Spain. They’re just beyond your skyline, howe’er so far you cruise In a ram-you-damn-you liner with a brace of bucking screws. Swing round your aching search-light—’twill show no haven’s peace. Ay, blow your shrieking sirens to the deaf, gray-bearded seas! Boom out the dripping oil-bags to skin the deep’s unrest— And you aren’t one knot the nearer to the Islands of the Blest! But when you’re threshing, crippled, with broken bridge and rail, At a drogue of dead convictions to hold you head to gale, Calm as the Flying Dutchman, from truck to taffrail dressed, You’ll see the old three-decker for the Islands of the Blest. You’ll see her tiering canvas in sheeted silver spread; You’ll hear the long-drawn thunder ’neath her leaping figure-head; While far, so far above you, her tall poop-lanterns shine Unvexed by wind or weather like the candles round a shrine! Hull down—hull down and under—she dwindles to a speck, With noise of pleasant music and dancing on her deck. All’s well—all’s well aboard her—she’s left you far behind, With a scent of old-world roses through the fog that ties you blind. Her crew are babes or madmen? Her port is all to make? You’re manned by Truth and Science, and you steam for steaming’s sake? Well, tinker up your engines—you know your business best— She’s taking tired people to the Islands of the Blest!

Let’s imagine that many years ago, way way back in history, someone observed a particular characteristic or oddity – maybe soldiers who claimed that their whole life passed before their eyes in times of extreme danger, or perhaps people who simply walked out on work they hated, or those who when they loved someone it was with every ounce of their being, and who never apologised for who they were. People who were different. People who the fairies and goblins recognised. And just imagine that the person observing these Scamps decided to do something about it, such as start a cult with a weird set of beliefs and practices that aimed at improving the genetic quality of the human race, breeding people with the desirable heritable characteristics in order to improve future generations. Just suppose this eugenically based cult was based on those with a childlike curiosity, on those who loved to be around people who lit them up, and only those with the most powerful experiences were chosen. Over a number of generations this careful and choosy breeding may have created a community who were without question so free that their very survival on earth was an act of insurgency. Think about it! What if you and I are simply a subdivision, if you like, of that groove of humanity?

Most people think the Lego corporation assembled a crack team of world-class experts to engineer Mini-Florida on a computer, but I’m not buying it.” “You aren’t?” asked Coleman. “It’s way too good.” Serge pointed at a two-story building in Key West. “Examine the meticulous green shutters on Hemingway’s house. No, my money is on a lone-wolf manic type like the famous Latvian Edward Leedskalnin, who single-handedly built the Coral Castle back in the twenties. He operated in secret, moving multi-ton hewn boulders south of Miami, and nobody knows how he did it. Probably happened here as well: The Lego people conducting an exhaustive nationwide search among the obsessive-compulsive community. But they had to be selective and stay away from the ones whose entire houses are filled to the ceiling with garbage bags of their own hair. Then they most likely found some cult guru living in a remote Lego ashram south of Pueblo with nineteen wives, offered him unlimited plastic blocks and said, ‘Knock yourself out.

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Corporations go to great lengths to employ geniuses: technologists, designers, financial engineers, economists, artists even. I’ve seen it happen,’ he said. ‘But what have they done with them? They channel all that talent and creativity towards humanity’s destruction. Even when it is creative, Eva, capitalism is extractive. In search of shareholder profit, corporations have put these geniuses in charge of extracting the last morsel of value from humans and from the earth, from the minerals in its guts to the life in its oceans. And these brilliant minds have been used to cajole governments into accepting their raids on the planet’s resources by creating markets for them: markets for carbon dioxide and other pollutants – phoney markets controlled by their employers! Unlike the East India Company, the Technostructure does not need its own armies. It owns our states and their armies, because it controls what we think. The dirtier the industry, the richer and more despised, the more its captains have been able to tap into the rivers of debt-derived money to purchase influence and to blunt opposition. Previously they would buy newspapers and set up TV stations; now they employ armies of lobbyists, found think tanks, litter the Internet with their trolls and, of course, direct monumental campaign donations to the chief enablers of our species’ extinction, the politicians.

Instead, I gave them the only salute I could think of. Two middle fingers. Held high for emphasis. The six fiery orbs winked out at once. Hopefully, they’d died from affront. Ben eyed me sideways as he maneuvered from shore. “What in the world are you doing?” “Those red-eyed jerks were on the cliff,” I spat, then immediately felt silly. “All I could think of.” Ben made an odd huffing sound I couldn’t interpret. For a shocked second, I thought he was furious with me. “Nice work, Victoria.” Ben couldn’t hold the laughter inside. “That oughta do it!” I flinched, surprised by his reaction. Ben, cracking up at a time like this? He had such a full, honest laugh—I wished I heard it more. Infectious, too. I couldn’t help joining in, though mine came out in a low Beavis and Butthead cackle. Which made Ben howl even more. In an instant, we were both in stitches at the absurdity of my one-finger salutes. At the insanity of the evening. At everything. Tears wet my eyes as Sewee bobbed over the surf, circling the southeast corner of the island. It was a release I desperately needed. Ben ran a hand through his hair, then sighed deeply. “I love it,” he snickered, steering Sewee through the breakers, keeping our speed to a crawl so the engine made less noise. “I love you, sometimes.” Abruptly, his good humor cut off like a guillotine. Ben’s body went rigid. I felt a wave of panic roll from him, as if he’d accidently triggered a nuclear bomb. I experienced a parallel stab of distress. My stomach lurched into my throat, and not because of the rolling ocean swells. Did he just . . . what did he mean when . . . Oh crap. Ben’s eyes darted to me, then shot back to open water. Even in the semidarkness, I saw a flush of red steal up his neck and into his cheeks. I shifted uncomfortably in my seat. Shifted again. Debated going over the side. Did he really mean to say he . . . loved me? Like, for real? The awkward moment stretched longer than any event in human history. He said “sometimes,” which is a definite qualifier. I love Chinese food “sometimes.” Mouth opened as I searched for words that might defuse the tension. Came up with nothing. I felt trapped in a nightmare. Balanced on a beam a hundred feet off the ground. Sinking underwater in a sealed car with no idea how to get out. Ben’s lips parted, then worked soundlessly, as if he, too, sought to break the horrible awkwardness. A verbal retreat, or some way to reverse time. Is that what I want? For Ben to walk it back? A part of me was astounded by the chaos a single four-word utterance could create. Ben gulped a breath, seemed to reach a decision. As his mouth opened a second time, all the adrenaline in creation poured into my system. “I . . . I was just saying that . . .” He trailed off, then smacked the steering wheel with his palm. Ben squeezed his eyes shut, shaking his head sharply as if disgusted by the effort. Ben turned. Blasted me with his full attention. “I mean it. I’m not going to act—

If talking pictures could be said to have a father, it was Lee De Forest, a brilliant but erratic inventor of electrical devices of all types. (He had 216 patents.) In 1907, while searching for ways to boost telephone signals, De Forest invented something called the thermionic triode detector. De Forest’s patent described it as “a System for Amplifying Feeble Electric Currents” and it would play a pivotal role in the development of broadcast radio and much else involving the delivery of sound, but the real developments would come from others. De Forest, unfortunately, was forever distracted by business problems. Several companies he founded went bankrupt, twice he was swindled by his backers, and constantly he was in court fighting over money or patents. For these reasons, he didn’t follow through on his invention. Meanwhile, other hopeful inventors demonstrated various sound-and-image systems—Cinematophone, Cameraphone, Synchroscope—but in every case the only really original thing about them was their name. All produced sounds that were faint or muddy, or required impossibly perfect timing on the part of the projectionist. Getting a projector and sound system to run in perfect tandem was basically impossible. Moving pictures were filmed with hand-cranked cameras, which introduced a slight variability in speed that no sound system could adjust to. Projectionists also commonly repaired damaged film by cutting out a few frames and resplicing what remained, which clearly would throw out any recording. Even perfect film sometimes skipped or momentarily stuttered in the projector. All these things confounded synchronization. De Forest came up with the idea of imprinting the sound directly onto the film. That meant that no matter what happened with the film, sound and image would always be perfectly aligned. Failing to find backers in America, he moved to Berlin in the early 1920s and there developed a system that he called Phonofilm. De Forest made his first Phonofilm movie in 1921 and by 1923 he was back in America giving public demonstrations. He filmed Calvin Coolidge making a speech, Eddie Cantor singing, George Bernard Shaw pontificating, and DeWolf Hopper reciting “Casey at the Bat.” By any measure, these were the first talking pictures. However, no Hollywood studio would invest in them. The sound quality still wasn’t ideal, and the recording system couldn’t quite cope with multiple voices and movement of a type necessary for any meaningful dramatic presentation. One invention De Forest couldn’t make use of was his own triode detector tube, because the patents now resided with Western Electric, a subsidiary of AT&T. Western Electric had been using the triode to develop public address systems for conveying speeches to large crowds or announcements to fans at baseball stadiums and the like. But in the 1920s it occurred to some forgotten engineer at the company that the triode detector could be used to project sound in theaters as well. The upshot was that in 1925 Warner Bros. bought the system from Western Electric and dubbed it Vitaphone. By the time of The Jazz Singer, it had already featured in theatrical presentations several times. Indeed, the Roxy on its opening night in March 1927 played a Vitaphone feature of songs from Carmen sung by Giovanni Martinelli. “His voice burst from the screen with splendid synchronization with the movements of his lips,” marveled the critic Mordaunt Hall in the Times. “It rang through the great theatre as if he had himself been on the stage.

Motor-scooter riders with big beards and girl friends who bounce on the back of the scooters and wear their hair long in front of their faces as well as behind, drunks who follow the advice of the Hat Council and are always turned out in hats, but not hats the Council would approve. Mr. Lacey, the locksmith,, shups up his shop for a while and goes to exchange time of day with Mr. Slube at the cigar store. Mr. Koochagian, the tailor, waters luxuriant jungle of plants in his window, gives them a critical look from the outside, accepts compliments on them from two passers-by, fingers the leaves on the plane tree in front of our house with a thoughtful gardener's appraisal, and crosses the street for a bite at the Ideal where he can keep an eye on customers and wigwag across the message that he is coming. The baby carriages come out, and clusters of everyone from toddlers with dolls to teenagers with homework gather at the stoops. When I get home from work, the ballet is reaching its cresendo. This is the time roller skates and stilts and tricycles and games in the lee of the stoop with bottletops and plastic cowboys, this is the time of bundles and packages, zigzagging from the drug store to the fruit stand and back over to the butcher's; this is the time when teenagers, all dressed up, are pausing to ask if their slips shows or their collars look right; this is the time when beautiful girls get out of MG's; this is the time when the fire engines go through; this is the time when anybody you know on Hudson street will go by. As the darkness thickens and Mr. Halpert moors the laundry cart to the cellar door again, the ballet goes under lights, eddying back nad forth but intensifying at the bright spotlight pools of Joe's sidewalk pizza, the bars, the delicatessen, the restaurant and the drug store. The night workers stop now at the delicatessen, to pick up salami and a container of milk. Things have settled down for the evening but the street and its ballet have not come to a stop. I know the deep night ballet and its seasons best from waking long after midnight to tend a baby and, sitting in the dark, seeing the shadows and hearing sounds of the sidewalk. Mostly it is a sound like infinitely patterning snatches of party conversation, and, about three in the morning, singing, very good singing. Sometimes their is a sharpness and anger or sad, sad weeping, or a flurry of search for a string of beads broken. One night a young man came roaring along, bellowing terrible language at two girls whom he had apparently picked up and who were disappointing him. Doors opened, a wary semicircle formed around him, not too close, until police came. Out came the heads, too, along the Hudsons street, offering opinion, "Drunk...Crazy...A wild kid from the suburbs" Deep in the night, I am almost unaware of how many people are on the street unless someone calls the together. Like the bagpipe. Who the piper is and why he favored our street I have no idea.

In the absence of expert [senior military] advice, we have seen each successive administration fail in the business of strategy - yielding a United States twice as rich as the Soviet Union but much less strong. Only the manner of the failure has changed. In the 1960s, under Robert S. McNamara, we witnessed the wholesale substitution of civilian mathematical analysis for military expertise. The new breed of the "systems analysts" introduced new standards of intellectual discipline and greatly improved bookkeeping methods, but also a trained incapacity to understand the most important aspects of military power, which happens to be nonmeasurable. Because morale is nonmeasurable it was ignored, in large and small ways, with disastrous effects. We have seen how the pursuit of business-type efficiency in the placement of each soldier destroys the cohesion that makes fighting units effective; we may recall how the Pueblo was left virtually disarmed when it encountered the North Koreans (strong armament was judged as not "cost effective" for ships of that kind). Because tactics, the operational art of war, and strategy itself are not reducible to precise numbers, money was allocated to forces and single weapons according to "firepower" scores, computer simulations, and mathematical studies - all of which maximize efficiency - but often at the expense of combat effectiveness. An even greater defect of the McNamara approach to military decisions was its businesslike "linear" logic, which is right for commerce or engineering but almost always fails in the realm of strategy. Because its essence is the clash of antagonistic and outmaneuvering wills, strategy usually proceeds by paradox rather than conventional "linear" logic. That much is clear even from the most shopworn of Latin tags: si vis pacem, para bellum (if you want peace, prepare for war), whose business equivalent would be orders of "if you want sales, add to your purchasing staff," or some other, equally absurd advice. Where paradox rules, straightforward linear logic is self-defeating, sometimes quite literally. Let a general choose the best path for his advance, the shortest and best-roaded, and it then becomes the worst path of all paths, because the enemy will await him there in greatest strength... Linear logic is all very well in commerce and engineering, where there is lively opposition, to be sure, but no open-ended scope for maneuver; a competitor beaten in the marketplace will not bomb our factory instead, and the river duly bridged will not deliberately carve out a new course. But such reactions are merely normal in strategy. Military men are not trained in paradoxical thinking, but they do no have to be. Unlike the business-school expert, who searches for optimal solutions in the abstract and then presents them will all the authority of charts and computer printouts, even the most ordinary military mind can recall the existence of a maneuvering antagonists now and then, and will therefore seek robust solutions rather than "best" solutions - those, in other words, which are not optimal but can remain adequate even when the enemy reacts to outmaneuver the first approach.