Sawyer Famous Quotes

at Dunkin’ Donuts, how did we move our anchor to Starbucks? This is where it gets really interesting. When Howard Shultz created Starbucks, he was as intuitive a businessman as Salvador Assael. He worked diligently to separate Starbucks from other coffee shops, not through price but through ambience. Accordingly, he designed Starbucks from the very beginning to feel like a continental coffeehouse. The early shops were fragrant with the smell of roasted beans (and better-quality roasted beans than those at Dunkin’ Donuts). They sold fancy French coffee presses. The showcases presented alluring snacks—almond croissants, biscotti, raspberry custard pastries, and others. Whereas Dunkin’ Donuts had small, medium, and large coffees, Starbucks offered Short, Tall, Grande, and Venti, as well as drinks with high-pedigree names like Caffè Americano, Caffè Misto, Macchiato, and Frappuccino. Starbucks did everything in its power, in other words, to make the experience feel different—so different that we would not use the prices at Dunkin’ Donuts as an anchor, but instead would be open to the new anchor that Starbucks was preparing for us. And that, to a great extent, is how Starbucks succeeded. GEORGE, DRAZEN, AND I were so excited with the experiments on coherent arbitrariness that we decided to push the idea one step farther. This time, we had a different twist to explore. Do you remember the famous episode in The Adventures of Tom Sawyer, the one in which Tom turned the whitewashing of Aunt Polly’s fence into an exercise in manipulating his friends? As I’m sure you recall, Tom applied the paint with gusto, pretending to enjoy the job. “Do you call this work?” Tom told his friends. “Does a boy get a chance to whitewash a fence every day?” Armed with this new “information,” his friends discovered the joys of whitewashing a fence. Before long, Tom’s friends were not only paying him for the privilege, but deriving real pleasure from the task—a win-win outcome if there ever was one. From our perspective, Tom transformed a negative experience to a positive one—he transformed a situation in which compensation was required to one in which people (Tom’s friends) would pay to get in on the fun. Could we do the same? We

Do you know who Samuel Langhorne Clemens is, Antonio?” Bessie asked. “No, chood I?” he said. “He is best known as Mark Twain, the author of The Adventures of Tom Sawyer,” she said. “I have herd of the story, but I hav not red the booc,” he said. “Well, you should read it,” she said. “It is excellent reading. An American classic. Mark Twain worked in Schoharie for a while,” she said. “Is that so?” he said. “Yes, he worked as a brakeman on the Schoharie railroad station on Depot Street the winter of 1879, three years after he wrote his famous book,” Bessie said. “Why would he do that, a famos author?” Antonio asked. “A self-published author, I should add.

My mother is always eager to talk when I come over, as if she were a famous actress and I am Diane Sawyer.

Randall Cannon was famously wealthy. At sixty-five, despite the snowy-white hair he sported, still had the look and feel of someone in his forties. His eyes were lively and quizzical, his skin very smooth.

My father was famous for changing his will. He used that thing like a weapon, setting my siblings and me against one another in a constant play for dominance.