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Jesse Cole, founder and owner of the Savannah Bananas, had a problem. His remarkable idea was constrained by an existing system. Now, he is finding ever more success in bringing his wacky baseball jamboree to stadiums across the country. He recently made important decisions that freed the team from where they were stuck, and the options in front of them are multiplying.
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Seth Godin (This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life))