Salon Advertising Quotes

Excluding the language barrier, the worst thing in Brazil is being a woman in a very male dominated, looks obsessed culture. I thought the United States was bad when it came to presenting girls with unrealistic body expectations. Brazil is so much worse. Now that I’m raising a daughter, I realize just how bad it is. All girls are called princessa and told not to cry because it’s ugly (Não chora! Vai ficar feia!). I could not find baby girls clothes in any other colour than pink. Toddlers go with their moms to the salons and get mani-pedis. On billboards, in magazines, everywhere you see advertisements for plastic surgery that you can pay for in 20 instalments! Brazil has more plastic surgeries per capita than any country in the world. It will be an uphill battle to raise a girl who does not think makeup is necessary for the gym.

hatch our survival plan in the coolest place we could find. We made our way into the cluttered room at the windowed front of the deckhouse—what our boat builders back in Hong Kong called the “lavish grand salon” in their sales brochures. With us, it was more like the messy rumpus room. True, the room had, as advertised, “a curved couch, sleek teak paneling, and hardwood cabinetry with a built-in sink.” But the sink had dirty dishes and empty soda bottles in it, the paneled walls were cluttered with a collection of my parents’ favorite treasures (including a conquistador helmet, a rare African tribal mask, a grog jug shaped like a frog, a rusty cannonball from a Confederate gunboat, a bronze clock covered with cherubs that probably belonged to King Louis XIV, and, in a glass shadow box, a rusty steak knife from the Titanic). There were assorted trinkets, necklaces, and coconut heads suspended from the ceiling. Add a heap of scuba and snorkel gear and assorted socks, shoes, and T-shirts on the floor (the floor is our laundry basket), and our grand salon looked more like a live-in recycling bin. “Have we even seen a map for this treasure hunt?” asked Beck. “Nope. Dad just said we needed to be in the Caymans.” “Then we need to find his map.

Naomi Wolf writes in her book The Beauty Myth that “whatever is deeply, essentially female—the life in a woman’s expression, the feel of her flesh, the shape of her breasts, the transformations after childbirth of her skin—is being reclassified as ugly, and ugliness as disease.” This perceived ugliness is, she notes, good for business, because industries like retail and advertising—not to mention salons and plastic surgeons—are “fueled by sexual dissatisfaction.

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