“
There are too many salespeople who are more proficient at entering tasks into Salesforce.com than they are at executing the basics, like telephoning a prospect to secure a meeting. Unfortunately, much of the blame rests with sales managers who are more concerned that their people keep the CRM system updated than they are with whether they can effectively sell.
”
”
Mike Weinberg (New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development)