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Show a pop-up overlay. Adding a pop-up overlay for new visitors will get people onto your e-mail list. You can do e-mail opt-ins for special offers or promo codes for first-time, unique visitors.
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Alex Harris (Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads)
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Ten dollars per consultant, please!” Wait, what? We have to pay for this? I don’t remember seeing that on the promo, but I was a little more fixated on how my photo looked, not the content. “But I’m presenting,” I mention. “Yeah, consultants always pay; guests are free, but if you’re a consultant, it’s ten bucks,
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Emily Lynn Paulson (Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing)