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I'm asexual, though occasionally I'm attracted to inanimate objects. Mainly tube-shaped objects.
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Jarod Kintz (This Book is Not for Sale)
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Anything disguised as anything is chameleon. A ghost disguised as an unobservable and invisible object is a great example. Still, that’s easier to see than the love my ex wife had for me.
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Jarod Kintz (This Book is Not for Sale)
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As long as human labor power, and, consequently, life itself, remain articles of sale and purchase, of exploitation and robbery, the principle of the “sacredness of human life” remains a shameful lie, uttered with the object of keeping the oppressed slaves in their chains.
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Leon Trotsky
“
Objects seen in dreams should be manufactured and put on sale.
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André Breton
“
The growing sensitivity of people to any sort of open and frank discussion of important issues is no service to civilisation, let alone law and order. I wrote a play about a man who happened to be a salesman, and several organisations of sales people flew to arms. Now it is the lawyers. If I am to back away from these objections you must surely see that I shall be forced to write about people with no occupation whatever.
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Arthur Miller
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The essence of Relationship Selling is when we convert a customer into a client and the seller gains the status of a supplier. It is really a process of forming a business partnership, where each partner not only transacts business but is interdependent in a mutually beneficial relationship, with a common growth objective. Sales can be: B2B (Business to Business) B2C (Business to Consumer) Direct or indirect selling
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Shiv Khera (You Can Sell: Results are Rewarded, Efforts Aren't)
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Capitalism, far from affording "privileges" to the middle classes, tends to degrade them more abjectly than any other stratum in society. The system deploys its capacity for abundance to bring the petty bourgeois into complicity with his own oppression—first by turning him into a commodity, into an object for sale in the marketplace; next by assimilating his very wants to the commodity nexus. Tyrannized as he is by every vicissitude of bourgeois society, the whole personality of the petty bourgeois vibrates with insecurity. His soporifics—commodities and more commodities—are his very poison. In this sense there is nothing more oppressive than "privilege" today, for the deepest recesses of the "privileged" man's psyche are fair game for exploitation and domination.
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Murray Bookchin (Post-Scarcity Anarchism (Working Classics))
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This was probably rooted in a belief that had been inculcated to him from the get-go: that there was an objective reality, which all people worth talking to could observe and understand, and that there was no point in arguing about anything that could be so observed and so understood. As long as you made a point of hanging out exclusively with people who had the wit to see and to understand that objective reality, you didn’t have to waste a lot of time talking. When a thunderstorm was headed your way across the prairie, you took the washing down from the line and closed the windows. It wasn’t necessary to have a meeting about it. The sales force didn’t need to get involved.
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Neal Stephenson (Reamde)
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What he wasn't so good at was manipulating the internal states of other humans, getting them to see things his way, do things for him. His baseline attitude toward other humans wass that they could all just go fuck themselves and that he was not going to expend any effort whatsoever getting them to change the way they thought. This was probably rooted in a belief that hed been inculcated to him from the get-go: that there was an objective reality, which all people worth talking to could observe and understand, and that there was no point in arguing about anything that could be so observed and so understood.
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Neal Stephenson (Reamde)
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We are no longer the subjects of value realization. Nor are we, as some have insisted, the “product” of Google’s sales. Instead, we are the objects from which raw materials are extracted and expropriated for Google’s prediction factories. Predictions about our behavior are Google’s products, and they are sold to its actual customers but not to us. We are the means to others’ ends.
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Shoshana Zuboff (The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power)
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These seven key result areas are prospecting, building rapport, identifying needs, presenting, answering objections, closing the sale, and getting resales and referrals.
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”
Brian Tracy (The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible)
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They abolish the external form, they suppress the formal sales of slaves, and then they imagine and assure others that slavery is abolished. They are unwilling to see that it still exists, since people, as before, like to profit by the labor of others, and think it good and just. This being given, there will always be found beings stronger or more cunning than others to profit thereby. The same thing happens in the emancipation of woman. At bottom feminine servitude consists entirely in her assimilation with a means of pleasure. They excite woman, they give her all sorts of rights equal to those of men, but they continue to look upon her as an object of sensual desire, and thus they bring her up from infancy and in public opinion.
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Leo Tolstoy (The Kreutzer Sonata)
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Opening up their sack, the children chorus, “Oh Snowman, what have we found?” They lift out the objects, hold them up as if offering them for sale: a hubcap, a piano key, a chunk of pale-green pop bottle smoothed by the ocean. A plastic BlyssPluss container, empty; a ChickieNobs Bucket O’Nubbins, ditto. A computer mouse, or the busted remains of one, with a long wiry tail.
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Margaret Atwood (Oryx and Crake (MaddAddam, #1))
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95 percent of the time, the common objections are merely ploys on the part of the prospect, who would rather bow out of the sale gracefully than have to look the salesperson in the eye and confront them about their lack of certainty concerning the Three Tens.
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Jordan Belfort (Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success)
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Do not arrive as an interruption or disruption, attempting to divert your reader's attention from the object it is focused on, fighting to interest him in something different from what he is already, at this moment, interested in. Instead, align yourself with the subjects already possessing his attention, the matters already garnering his interest, the self-talk conversation already occurring in his mind, and the conversations he is already having around the water-cooler at work or at the kitchen table at home with peers, friends, and family.
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Dan S. Kennedy (The Ultimate Sales Letter: Attract New Customers. Boost your Sales.)
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We founded this nation under the illusory notion of independence, that a man’s life is entirely distinct from the life of his neighbor; that the poisons in his water have no bearing on the cleanliness of his neighbor’s water; that the suffering of a laborer has no direct relationship to the purchaser of goods; that animals are objects for sale; that the health of the land is divorced from the health of the collective. We’ve turned freedom from tyranny into freedom from each other.
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C.E. Morgan (The Sport of Kings)
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Focus on the objective, execute the process to get there.
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Edwin Dearborn (Power Branding Secrets: Spark Customer Interest and Ignite Your Sales)
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You have to get through: establishing trust, asking questions, providing stories, and handling objections before you share how much you charge.
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Matthew Owen Pollard (The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone (The Introvert’s Edge Series))
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Use a true story jam-packed with credibility points to sidestep objections.
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Matthew Owen Pollard (The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone (The Introvert’s Edge Series))
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Instead of trying to counter an objection, sidestep it with a story.
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Matthew Owen Pollard (The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone (The Introvert’s Edge Series))
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The clearer the objective, the better the performance.
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Rajen Jani (Once Upon A Time: 100 Management Stories)
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Almost all those who have written concerning the devout life have had chiefly in view persons who have altogether quitted the world; or at any rate they have taught a manner of devotion which would lead to such total retirement. But my object is to teach those who are living in towns, at court, in their own households, and whose calling obliges them to a social life, so far as externals are concerned.
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Francis de Sales (Introduction to the Devout Life - Enhanced Version)
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Uninspired colonizer trash, one reads. Another iteration of the white woman exploitation sob story formula: copy, paste, change the names, and voila, bestseller, reads another. And a third, which seems way too personal to be objective: What a stuck-up, obnoxious bitch. Brags too much about being a Yalie. I got this during a Kindle sale, and you can bet I made sure to get every one of the two hundred and ninety-nine cents I spent back.
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R.F. Kuang (Yellowface)
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Madame de Pompadour never seems to have sold any of the objects which belonged to her. They accumulated in their thousands, and filled all her many houses to overflowing; after her death Marigny was obliged to take two big houses in Paris which, as well as the Elysée and the Réservoirs, contained her goods until the sale of them began. Furniture, china, statues, pictures, books, plants, jewels, linen, silver, carriages, horses, yards and hundreds of yards of stuff, trunks full of dresses, cellars full of wine; the inventory of all this, divided into nearly three thousand lots, very few lots containing less than a dozen objects, took two lawyers more than a year to make. Few human beings since the world began can have owned so many beautiful things.
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Nancy Mitford (Madame de Pompadour)
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Nothing requires a higher level of emotional control than asking for something and subsequently dealing with objections. This leads us again to the single most important lesson in this book: In every sales conversation, the person who exerts the greatest amount of emotional control has the highest probability of getting the outcome they desire. You must first gain control of your emotions before you can influence the emotions of other people. Getting past no in all its various forms, begins and ends with emotional control.
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Jeb Blount (Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No (Jeb Blount))
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There is no doubt that Hemingway has sacrificed thousands in his sales by the use of what we have come to call the ‘four letter words’ and I do not think he need have done it. The truth is that words that are objected to have a suggestive power for the reader which is quite other than that which they have to those who use them; and therefore they are not right artistically. They should have exactly that meaning and implication which they have when uttered. But they have an altogether different one when they strike unaccustomed ears and eyes.
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A. Scott Berg (Max Perkins: Editor of Genius)
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No problem, no sale In every sale there’s a gap All sales are about change Customers don’t like change Sales are emotional Customers do like change when they feel it’s worth the cost Asking “Why?” gets customers to “Yes” Sales happen when the future state is a better state No one gives a shit about you
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Keenan (Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price)
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Good teams get their inspiration and product ideas from their vision and objectives, from observing customers' struggle, from analyzing the data customers generate from using their product, and from constantly seeking to apply new technology to solve real problems. Bad teams gather requirements from sales and customers.
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Marty Cagan (Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group))
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Trumpeting feature benefits that may or may not be of value to your customer will not get you closer to the sale. Mentioning your place on the Fortune 500 will not get you any closer to the sale. In fact, every time you talk about yourself, you risk triggering those change-resistant, emotionally fraught thoughts and feelings in your customers.
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Keenan (Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price)
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There were some amazing items for sale: stones on which the virtuous could stumble, mirrors that increased one's own sense of importance and spectacles that diminished other people's importance. Hanging on the wall were a few other prize objects: a dagger with a curved blade for stabbing people in the back and tape recorders that recorded only gossip and lies.
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Paulo Coelho (Stories for Parents, Children and Grandchildren - Volume 1)
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I knew that my mind was a small object for sale and my feelings could pick me up and own me and maybe my husband was too expensive for feelings to choose him, to pick him up and have him rung up and scanned and bagged and taken along with those feelings, feelings of I can’t really get out of bed today and Husband, would you please not talk to me for the rest of the year.
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Catherine Lacey (Nobody Is Ever Missing)
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Selling is hard to teach because it is about what exists in your head and what goes on in your whole life. The objective in sales becomes the same as that in the rest of your life, to respect others and do best for them. Then you don't have to be a salesperson about what you do. Selling becomes an activity consistent with who you are. (From Mrs. Shibata the top salesperson in Japan)
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Philip Delves Broughton (The Art of the Sale)
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And of course he was right, but there was still something in the idea that appealed to me, of cutting apart my body piece by piece, my skin and my brain and my lips and my tongue, giving it all away until there was nothing left in me for anyone to object to. Until I was just a pathetic collection of fingernails and veins, and everyone would feel guilty for their roles in tearing me to scraps.
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Leila Sales (If You Don't Have Anything Nice to Say)
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If you organize your life around your own wants, other people become objects for the satisfaction of your own desires. Everything is coldly instrumental. Just as a prostitute is rendered into an object for the satisfaction of orgasm, so a professional colleague is rendered into an object for the purpose of career networking, a stranger is rendered into an object for the sake of making a sale, a spouse is turned into an object for the purpose of providing you with love.
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David Brooks (El Camino del carácter (Para estar bien))
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One of our recent studies revealed that while all reps start their sales efforts by mapping out stakeholders within the customer organization, core performers then move to what would seem like the logical next step—understanding needs and mapping solutions against those needs. But high performers do something very different. They extend this part of the sales process by digging into these individual stakeholders’ varying goals and biases, as well as business and personal objectives.
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Matthew Dixon (The Challenger Sale: Taking Control of the Customer Conversation)
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A landmark 2007 report by the American Psychological Association (APA) found girls being sexualized--or treated as "objects of sexual desire... as things rather than as people with legitimate sexual feelings of their own"--in virtually every form of media, including movies, television, music videos and lyrics, video games and the Internet, advertising, cartoons, clothing, and toys. Even Dora the Explorer, once a cute, square-bodied child, got a makeover to make her look more svelte and "hot.
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Nancy Jo Sales (American Girls: Social Media and the Secret Lives of Teenagers)
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The majority of my reviews on Goodreads are five stars, but the one-stars are vitriolic. Uninspired colonizer trash, one reads. Another iteration of the white woman exploitation sob story formula: copy, paste, change the names, and voila, bestseller, reads another. And a third, which seems way too personal to be objective: What a stuck-up, obnoxious bitch. Brags too much about being a Yalie. I got this during a Kindle sale, and you can bet I made sure to get every one of the two hundred and ninety-nine cents I spent back.
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R.F. Kuang (Yellowface)
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Stepan Arkadyevitch had not chosen his political opinions or his views; these political opinions and views had come to him of themselves, just as he did not choose the shapes of his hat and coat, but simply took those that were being worn. And for him, living in a certain society—owing to the need, ordinarily developed at years of discretion, for some degree of mental activity—to have views was just as indispensable as to have a hat. If there was a reason for his preferring liberal to conservative views, which were held also by many of his circle, it arose not from his considering liberalism more rational, but from its being in closer accordance with his manner of life. The liberal party said that in Russia everything is wrong, and certainly Stepan Arkadyevitch had many debts and was decidedly short of money. The liberal party said that marriage is an institution quite out of date, and that it needs reconstruction; and family life certainly afforded Stepan Arkadyevitch little gratification, and forced him into lying and hypocrisy, which was so repulsive to his nature. The liberal party said, or rather allowed it to be understood, that religion is only a curb to keep in check the barbarous classes of the people; and Stepan Arkadyevitch could not get through even a short service without his legs aching from standing up, and could never make out what was the object of all the terrible and high-flown language about another world when life might be so very amusing in this world. And with all this, Stepan Arkadyevitch, who liked a joke, was fond of puzzling a plain man by saying that if he prided himself on his origin, he ought not to stop at Rurik and disown the first founder of his family—the monkey. And so Liberalism had become a habit of Stepan Arkadyevitch's, and he liked his newspaper, as he did his cigar after dinner, for the slight fog it diffused in his brain. He read the leading article, in which it was maintained that it was quite senseless in our day to raise an outcry that radicalism was threatening to swallow up all conservative elements, and that the government ought to take measures to crush the revolutionary hydra; that, on the contrary, "in our opinion the danger lies not in that fantastic revolutionary hydra, but in the obstinacy of traditionalism clogging progress," etc., etc. He read another article, too, a financial one, which alluded to Bentham and Mill, and dropped some innuendoes reflecting on the ministry. With his characteristic quickwittedness he caught the drift of each innuendo, divined whence it came, at whom and on what ground it was aimed, and that afforded him, as it always did, a certain satisfaction. But today that satisfaction was embittered by Matrona Philimonovna's advice and the unsatisfactory state of the household. He read, too, that Count Beist was rumored to have left for Wiesbaden, and that one need have no more gray hair, and of the sale of a light carriage, and of a young person seeking a situation; but these items of information did not give him, as usual, a quiet, ironical gratification. Having finished the paper, a second cup of coffee and a roll and butter, he got up, shaking the crumbs of the roll off his waistcoat; and, squaring his broad chest, he smiled joyously: not because there was anything particularly agreeable in his mind—the joyous smile was evoked by a good digestion.
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Leo Tolstoy (Anna Karenina)
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Objections #4 and #5 (“I can wait” / “it’s too difficult”) are best addressed via Education-Based Selling. Often, your prospects haven’t fully realized they have a problem, particularly in the case of Absence Blindness (discussed later). If the business doesn’t realize it’s losing $10 million in the first place, it’s difficult to convince them that you can help. The best way to get around this is to focus your early sales efforts on making your customers smarter by teaching them what you know about their business, then helping them Visualize what their involvement would look like if they decide to proceed.
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Josh Kaufman (The Personal MBA: Master the Art of Business)
“
One might say that, until now, the social, cultural, and political framework for knowledge of the Gulag has not been in place. I first became aware of this problem several years ago, when walking across the Charles Bridge, a major tourist attraction in what was then newly democratic Prague. There were buskers and hustlers along the bridge, and, every fifteen feet or so someone was selling precisely what one would expect to find for sale in such a postcard-perfect spot. Paintings of appropriately pretty streets were on display, along with bargain jewelry and 'Prague' key chains. Among the bric-a-brac, one could buy Soviet military paraphernalia: caps, badges, belt buckles, and little pins, the tin Lenin and Brezhnev images that Soviet schoolchildren once pinned to their uniforms. The sight struck me as odd. Most of the people buying the Soviet paraphernalia were Americans and West Europeans. All would be sickened by the thought of wearing a swastika. None objected, however, to wearing the hammer and sickle on a T-shirt or a hat. It was a minor observation, but sometimes, it is through just such minor observations that a cultural mood is best observed. For here, the lesson could not have been clearer: while the symbol of one mass murder fills us with horror, the symbol of another mass murder makes us laugh.
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Anne Applebaum (Gulag: A History)
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Eggs appear at breakfast in a variety of forms, often as tamagoyaki. You've met this sweetened omelet at your local sushi place, where it's considered beginner sushi. In Tokyo, good tamagoyaki is an object of lust. Cut into thick blocks and served at room temperature, a creamy monolith of tamagoyaki is somehow the antithesis of American breakfast eggs. It can be made at home in a special square or rectangular frying pan, but it's also for sale in supermarkets, at depachika, and at Tsukiji fish market. Most people who aren't sushi chefs buy it. My tamagoyaki-making skills are nonexistent, but I sometimes flavor beaten eggs with soy sauce, dashi, and mirin and make an omelet to eat with rice and nori.
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Matthew Amster-Burton (Pretty Good Number One: An American Family Eats Tokyo)
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Is the competition really some mythical beast? No, not really. Knowing how to play your group of salespeople as a team, to overcome the group objective of winning the customers support, is the objective. The opposing team in proper viewpoint is not just the similar competing business to yours. Nor is it the competing franchises of your home office.
No, in order to really be effective in the market place as a surviving business, you must go beyond that philosophy. You must be willing to expand your viewpoint to fully understand who the competition truly is.
Your true competition is simply this: Anywhere that your customer would spend his or her dollars as opposed to spending them at your company or place of business.
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Michael Delaware (The Art of Sales Management: Lessons Learned on the Fly)
“
Some have estimated that the pharmaceutical industry overall spends about twice as much on marketing and promotion as it does on research and development. Regardless of how those two figures compare to each other, the fact that they are in the same ballpark gives one pause, and this is worth mulling over in various contexts. For example, when a drug company refuses to let a developing country have affordable access to a new AIDS drug it’s because – the company says – it needs the money from sales to fund research and development on other new AIDS drugs for the future. If R&D is a fraction of the company’s outgoings, and it spends a similar amount on promotion, then this moral and practical argument doesn’t hold water quite so well. The scale of this spend is fascinating in itself, when you put it in the context of what we all expect from evidence-based medicine, which is that people will simply use the best treatment for the patient. Because when you pull away from the industry’s carefully fostered belief that this marketing activity is all completely normal, and stop thinking of drugs as being a consumer product like clothes or cosmetics, you suddenly realise that medicines marketing only exists for one reason. In medicine, brand identities are irrelevant, and there’s a factual, objective answer to whether one drug is the most likely to improve a patient’s pain, suffering and longevity. Marketing, therefore, one might argue, exists for no reason other than to pervert evidence-based decision-making in medicine.
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Ben Goldacre (Bad Pharma: How Drug Companies Mislead Doctors and Harm Patients)
“
Here are the real objections... Doesn't have the money. Has the money, but is too damn cheap to spend it. Can't get the credit needed. Can't decide on his or her own. Doesn't have authority to spend over budget, or without someone else's financial approval. Thinks (or knows) he can get a better deal elsewhere. Has something else in mind, but won't tell you. Has a friend, connection, or satisfactory relationship in the business. Does not want to change vendors. Wants to shop around. Too busy with other more important things at this time. Doesn't need (or thinks he doesn't need) your product now. Thinks (or knows) your price is too high. Doesn't like or have confidence in your product. Doesn't like, trust, or have confidence in your company. Doesn't like, trust, or have confidence in you.
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Jeffrey Gitomer (The Sales Bible: The Ultimate Sales Resource)
“
I really should simplify my existence. How much trouble is a person required to have? I mean, is it an assignment I have to carry out? It can’t be, because the only good I ever knew of was done by people when they were happy. But to tell you the truth, Kayo, since you are the kind of guy who will understand it, my pride has always been hurt by my not being able to give an account of myself and always being manipulated. Reality comes from giving an account of yourself, and that’s the worst of being helpless. Oh, I don’t mean like the swimmer on the sea or the child on the grass, which is the innocent being in the great hand of Creation, but you can’t lie down so innocent on objects made by man,” I said to him. “In the world of nature you can trust, but in the world of artifacts you must beware. There you must know, and you can’t keep so many things on your mind and be happy. ‘Look on my works ye mighty and despair!’ Well, never mind about Ozymandias now being just trunkless legs; in his day the humble had to live in his shadow, and so do we live under shadow, with acts of faith in functioning of inventions, as up in the stratosphere, down in the subway, crossing bridges, going through tunnels, rising and falling in elevators where our safety is given in keeping. Things done by man which overshadow us. And this is true also of meat on the table, heat in the pipes, print on the paper, sounds in the air, so that all matters are alike, of the same weight, of the same rank, the caldron of God’s wrath on page one and Wieboldt’s sale on page two. It is all external and the same. Well, then what makes your existence necessary, as it should be? These technical achievements which try to make you exist in their way?” Kayo said, not much surprised by this, “What you are talking about is moha—a Navajo word, and also Sanskrit, meaning opposition of the finite. It is the Bronx cheer of the conditioning forces. Love is the only answer to moha, being infinite. I mean all the forms of love, eros, agape, libido, philia, and ecstasy. They are always the same but sometimes one quality dominates and sometimes another.
”
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Saul Bellow (The Adventures Of Augie March)
“
Richard was, at bottom, a guy who did stuff. A farmer. A plumber. A Barney.
What he wasn't so good at was manipulating the internal states of other humans, getting them to see things his way, do things for him. His baseline attitude toward other humans was that they could all just go fuck themselves and that he was not going to expend any effort whatsoever getting them to change the way they thought. This was probably rooted in the belief that had been inculcated to him from the get-go: that there was an objective reality, which all people worth talking to could observe and understand, and that there was no point in arguing about anything that could be so observed and so understood. As long as you made a point of hanging out exclusively with people who had the wit to see and to understand that objective reality, you didn't have to waste a lot of time talking. When a thunderstorm was headed your way across the prairie, you took the washing down from the line and closed the windows. It wasn't necessary to have a meeting about it. The sales force didn't need to get involved.
”
”
Neal Stephenson (Reamde)
“
Insurance Adjuster Tom We have studied your case and we have decided the policy applies. That means you’re entitled to a settlement of $13,600. I see. How did you reach that figure? That’s how much we decided the car was worth. I understand, but what standard did you use to determine that amount? Do you know where I can buy a comparable car for that much? How much are you asking for? Whatever I’m entitled to under the policy. I found a secondhand car just about like it for $17,700. Adding the sales and excise tax, it would come to about $19,000. $19,000! That’s too much! I’m not asking for $19,000 or $18,000 or $20,000, but for fair compensation. Do you agree that it’s only fair I get enough to replace the car? OK, I’ll offer you $15,000. That’s the highest I can go. Company policy. How does the company figure that? Look, $15,000 is all you’ll get. Take it or leave it. $15,000 may be fair. I don’t know. I certainly understand your position if you’re bound by company policy. But unless you can state objectively why that amount is what I’m entitled to, I think I’ll do better in court. Why don’t we study the matter and talk again? Is Wednesday at eleven a good time to talk? . . .
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”
Roger Fisher (Getting to Yes: Negotiating Agreement without Giving In)
“
President and Chief Operating Officer (COO), accountable for the overall achievement of the Strategic Objective and reporting to the SHAREHOLDERS who include, on an equal basis, Jack and Murray. • Vice-President/Marketing, accountable for finding customers and finding new ways to provide customers with the satisfactions they derive from widgets, at lower cost, and with greater ease, and reporting to the COO. • Vice-President/Operations, accountable for keeping customers by delivering to them what is promised by Marketing, and for discovering new ways of assembling widgets, at lower cost, and with greater efficiency so as to provide the customer with better service, reporting to the COO. • Vice-President/Finance, accountable for supporting both Marketing and Operations in the fulfillment of their accountabilities by achieving the company’s profitability standards, and by securing capital whenever it’s needed, and at the best rates, also reporting to the COO. • Reporting to the Vice-President/Marketing are two positions: Sales Manager and Advertising/Research Manager. • Reporting to the Vice-President/Operations are three positions: Production Manager, Service Manager, and Facilities Manager. • Reporting to the Vice-President/Finance are two positions: Accounts Receivable Manager and Accounts Payable Manager.
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Michael E. Gerber (The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It)
“
His baseline attitude toward humans was that they could all just go fuck themselves and that he was not going to expend any effort whatsoever getting them to change the way they thought. This was probably rooted in the belief that had been inculcated to him from the get-go: that there was an objective reality, which all people worth talking to could observe and understand, and there was no point in arguing about anything that would be so observed and so understood. As long as you made a point of hanging out exclusively with people who had the wit to see and understand that objective reality, you didn't have to waste a lot of time talking. When a thunderstorm was headed your way across the prairie, you took the washing down from the line and closed the windows. It wasn't necessary to have a meeting about it. The sales force didn't need to get involved...
...It was time, in other words, to call out the sales force, take Jones to lunch, begin gardening personal contacts, shape his perception of the competitive landscape. Forge a partnership. Exactly the kind of work from which Richard had always found some way to excuse himself, even when large amounts of money were at stake. Yet now his life was at stake, and no one was around to help him, and he still wasn't doing it. He simply couldn't get past his conviction that Jones could go fuck himself and that he wasn't going to angle and scheme and maneuver for Jones' sake.
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Neal Stephenson (Reamde)
“
I am excited to report that I may have gotten a job as an elevator attendant. It's a three-flight elevator, and my primary objective is to push one of three buttons, 1,2, or 3. I know, it seems complicated, but I am sure I am intellectually mature enough to handle it. I feel confident that I have this job because the owner of the elevator operating company, Mr. Pushkin, of Pushkin Push-button Services, shook my hand, winked at me, examined my index finger for button-pushing capabilities and then licked my armpit. It was very flattering. Since he is obviously a man who is continually rising in the elevator world, I asked him for some life advice. And do you know what he told me? He leaned in close so that his blue eyes were about two inches from my face, and then he leaned around to my ear and whispered, “Some men never leave the ground floor, and some men rise to the top. Still other men, like myself, enable these penthouse executives to reach the pinnacle of their company. But I never carry on conversation in an elevator, or at a urinal, and I’d never install a urinal on an elevator, for fear that men would be more inclined to converse freely as they traveled and emptied their bladder.” And without hesitation I replied, “Mr. Pushkin, I never shake a man’s hand after he just got done pissing, or shake my penis more than three times after pissing, but I am certain that I could operate an elevator equipped with a urinal. I know how to keep both my mouth and my pants zipped shut.” That’s when he glanced down and noticed that my fly was down. I was so embarrassed until he reached his hand down to my crotch and zipped me up as he winked and said, “It happens to the best of us.” And that’s when I noticed that not only was his fly unzipped, but his penis had been hanging out the whole time he’d been talking to me.
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Jarod Kintz (This Book is Not for Sale)
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She had come to analysis because she was, as she put it, “ruining her children.” ... “But you are so frustrating,” she said. “I want you to take something away from me, and you keep giving it back.” And what, I asked, was that “something” she wanted to give away? “The pain. The crazy,” she said. She said there was a little shrine, somewhere in the north of Brazil. The land was dry, the town impossibly poor, but people would travel for hundreds of miles to get there, to leave candles, gifts, and ex- voto offerings thanking the saint for answered prayers, for healing, for having rescued them from distress. “I bring you my worries. I bring you my tears. I bring you the dreams I have. I want to leave them here. I want to hang them on your wall and return home healed. But everything I give to you, you give back. You say, like you just said, ‘What is this “something” you want to give away?’ ” Years later I looked it up, the shrine. There were many like the one my Brazilian patient had described. One of them was a kind of cave or grotto, where pilgrims would leave little body parts carved from wood or wax: a foot, a breast, a head. From time to time the priest collected the wax objects and melted them down, making candles to be sold to other pilgrims. The walls and ceiling of the shrine were black with candle smoke and crowded with these suspended offerings. I think now that my Brazilian patient managed at least to give that away, the conjured image of a blackened shrine, hung with a jumble of body parts. I think that in the soul of each psychoanalyst such a place must exist, in spite of what we profess about our neutrality, our professional detachment. Perhaps something of what we receive can be melted down and sold back as candlelight— our costly illuminations— but other elements remain just as they appeared, the dreams nailed to the walls, the abandoned hearts and limbs, the soot of inextinguishable longing.
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DeSales Harrison (The Waters & The Wild)
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I was driving home one afternoon during this period when I rolled past a woman putting household objects and furniture out in her front yard. I figured it was a garage sale or she was termite bombing. As I moved past her house an object I saw stopped me. Dragged me into the present. A chair. The chair? The orange Danish modern chair that I broke and that subsequently broke up my marriage appeared to be sitting on her front lawn. “Impossible,” I thought. That was destroyed, thrown out, gone. I stopped my car abruptly in the street, opened my car door, and ran up into her yard. She was pulling more stuff out of her house. I said, “Hi. Hey, are you selling this stuff?” “Just take whatever you want. I’m leaving,” she said, going angrily about her business. “Where did you get this chair? I used to have one exactly like it. I’ve never seen another one.” “I found it,” she said. “Take it.” I inspected the chair. It had been carefully rebuilt, put back together. It was the chair. “Did you find this on the street up on the hill around the corner?” “Yeah,” she said. “Why?” “This chair destroyed my marriage.” She looked at me with a dark, stressed gaze for a second like she was looking through me at something burning in the distance and said, “Mine, too.” I didn’t ask any questions. Synchronicity was upon us. The causality was there, it was explainable, but the meaning of the object before us was at once unique and shared. It was some kind of black magic that sent my thoughts back to the garage wizard who kept Jung’s curtains locked up. What had he unleashed on this world, my world, her world, with this chair? “We have to take it out of circulation.” “Yes,” she said, catatonically, like how I felt. Then this stranger and I proceeded to destroy the chair with our hands and our feet until it was unfixable. We took a breath and looked down at the scattered chair shards. “Thanks,” she said. A horn honked. I turned to see my car, door open, sitting in the middle of the street, running. Someone needed to get by. “Good luck with everything,” I said, then walked back to my car and drove away, strangely relieved. I glanced in my rearview mirror and saw her making a pile of culprit pieces.
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Marc Maron (Attempting Normal)
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Sales managers need to be good leaders. How do they do it? Good leaders effectively communicate their goals and objectives while they focus on doing their job ProActively, and let their people focus on their job. If this is true, then the inverse must be true.
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William Miller (ProActive Sales Management: How to Lead, Motivate, and Stay Ahead of the Game)
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What he wasn’t so good at was manipulating the internal states of other humans, getting them to see things his way, do things for him. His baseline attitude toward other humans was that they could all just go fuck themselves and that he was not going to expend any effort whatsoever getting them to change the way they thought. This was probably rooted in a belief that had been inculcated to him from the get-go: that there was an objective reality, which all people worth talking to could observe and understand, and that there was no point in arguing about anything that could be so observed and so understood. As long as you made a point of hanging out exclusively with people who had the wit to see and to understand that objective reality, you didn’t have to waste a lot of time talking. When a thunderstorm was headed your way across the prairie, you took the washing down from the line and closed the windows. It wasn’t necessary to have a meeting about it. The sales force didn’t need to get involved.
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Neal Stephenson (Reamde)
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Nate was sitting in the relative dark of the room, doors open, the long gauzy sheers floating in the wind. He peripherally registered movement on the lawn. It was Dominika, holding a small case in her hand. She had somehow gotten through the gate and come around the side of the house. Two hours early. Nate dis not move, watching her through the French doors. She faced the water, dropped her bag, shook out her hair in the breeze, and looked at a freighter thrumming down the channel. She lifted one foot, then the other, slipping sandals off her feet. Her dark-blue summer dress billowed in the breeze, right out of Wuthering Heights. Nate walked to the open door and leaned against the frame. “I’m sorry, but the property is not for sale,” he said. Dominika did not turn, but continued to look at the water. “Are you the owner?” said Dominika over her shoulder. “I represent the owners,” said Nate, stepping down to the grass and walking up behind her. “Are you sure they will not consider selling?” she said. She turned around and brushed wind-blown hair off her face. She took a step toward him. They were inches apart. “How much are you willing to offer?” said Nate. “For a view like this, price is no object,” said Dominika. She put her arms around his neck and buried her face in his shoulder. Nate lightly held her waist. They stood like that for a long minute, then Dominika stepped back and wiped her wet cheek. “Kak ty?” she wispered, in Russian, how are you? “Privet,” said Nate, Hi. “I missed you.
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Jason Matthews (The Kremlin's Candidate (Red Sparrow Trilogy, #3))
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This process will help you identify what you want in your sales career and place those things inside your box. Once your sales objectives are placed inside your box, you will eventually reach back in, pull them out, and begin making seemingly inconsequential decisions consistent with the things you want.
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Weldon Long (Consistency Selling: Powerful Sales Results. Every Lead. Every Time.)
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Successful people have a specific and definite objective.
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Weldon Long (Consistency Selling: Powerful Sales Results. Every Lead. Every Time.)
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Because longevity promotes favorability, it may confer legitimacy.
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Keenan (Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price)
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When you have a Prosperity Mindset, you have the keys to the kingdom, because nothing will hold you back, and nothing will deter you from achieving your main objectives.
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Weldon Long (Consistency Selling: Powerful Sales Results. Every Lead. Every Time.)
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but you had better realize you are adding apples and oranges (that is, doctor sales + engineer sales) to get your final totals, and in so doing, you are leaving yourself open to misinterpreting the data badly. Most important, market, when it is defined in this sense, ceases to be a single, isolable object of action—it no longer refers to any single entity that can be acted on—and cannot, therefore, be the focus of marketing.
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Geoffrey A. Moore (Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers)
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For formal recognition programs, they recommend using objective measurements, such as sales volume,
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Chip Heath (The Power of Moments: Why Certain Moments Have Extraordinary Impact)
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This innovation is a substantial breakthrough in the field of sales, because equipped with this knowledge you will be able to judge the effectiveness of any sales process by analyzing how it guides buyers through their mental journey and into a positive buying decision. This will eliminate the need to try out a sales process to see if it works. From now on you will know if it will help you sell more—prior to engaging in it—since you will have an objective, evidence-based standard to compare it to. But now it is time to learn how to sell via the central route by learning the mental steps that comprise a positive buying decision.
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David Hoffeld (The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal)
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All this information and more would be assembled into a hiring packet of fifty pages or more per candidate and reviewed by a hiring committee. There were many hiring committees, and each would be composed of people who were familiar with the job being filled but didn’t have a direct stake in it. For example, a hiring committee for online sales roles would be made up of salespeople, but would not include the hiring manager or anyone who would directly work with the candidate. This was to ensure objectivity.
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Laszlo Bock (Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead)
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There are mountains written about closing and overcoming objections. Read every book. Listen to every CD. They all contain ways to overcome objections. And most have usable ideas. Your job is to apply those ideas to your style and personality. And the ultimate goal is to make sales in a way that you never have to use them -- by establishing relationships and friendships. Sometimes you're precluded from the relationship or friendship, and the ideas are all that's left. That's why you need to know them all.
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Jeffrey Gitomer (The Sales Bible: The Ultimate Sales Resource)
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But these were dreams - and very ambitious dreams - of the future. For the present, he wrote what he could and set about the pleasurable task of revealing his talents to the world.
To his mild surprise, the world remained singularly unimpressed.
'You have some excellent material here/ wrote one publisher, 'but our reader feels the presentation to be a little laborious, and consequently we do not... etc...'
Well, that was pretty much the story. Winter drew on; Owen eked out his remaining money on food and fuel, then learnt a little about hunger and cold.
One publisher took the trouble to send a list of reading, so that he might submit the kind of book they required, and he sought out the titles at the local library. He read with growing interest, and soon saw where he had gone wrong.
The field seemed to be held by a group of writers whose terse, taut style suggested the breathless delivery of some vital message, the gist of which seemed to be that man had a mean destiny and that all was for the worst in the worst of all possible worlds. Owen was by this time so impoverished that he might have sought to share their generous publishing rights and big sales, but for the fact that he could not master the trick of seeing the Universe as a meaningless mistake, or the Human race as sick and soulless automata.
He could have joined another, minor school, who wove elegant references to myth and faery-tale into their novels. He was, after all, seeking to do the same. But to his amazement he found that they did so, not with the intention of suggesting that the apparently commonplace might be wonderful, but that the apparently wonderful was, after all, merely commonplace.
On a superficial reading they appeared to embody the ancient traditions in their works, but Owen, who could not get the knack of superficial reading, discerned that they were merely holding up a highly polished mirror to such subjects from a safe distance, producing as a result a diminished reflection, a perfect pigmy reversal of all that myth, legend and even homely folktales intended. While the ancient writers offered a simple, sometimes crude, or even ridiculous surface, beneath which the reader might discover unguessed levels of meaning, the work of the modern myth-mongers presented a clever, intricate and finely crafted surface, beneath which lay - nothing at all. And how could it have been otherwise, when true devotion to the Eternal Mysteries found no place in their hearts? There was no bedrock of belief.
So he went his own outmoded way, as the days grew colder and the cupboard became bare. He was not aware that his circumstances affected his state of mind, but an objective eye might then have discovered in his work - in the sombre pages of The Night Before Winter, for instance - a distinctly darker thread.
"The White Road
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Ron Weighell (The White Road)
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The best buyers for an intangible company are small and midsized companies, not the larger companies. The negotiated sale is a more effective process for selling a sub-30 intangible company than is the auction process that is used on large transactions. And finally, a CEO should never attempt to sell his own company. He is too close to be objective and he cannot possibly execute a disciplined sale process and run the company effectively at the same time. Now
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Thomas Metz (Selling the Intangible Company: How to Negotiate and Capture the Value of a Growth Firm (Wiley Finance Book 469))
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Two changes have weakened manufacturers’ hold over shelfspace. Independent stores, who were heavily influenced by the manufacturers, have declined dramatically in the face of competition from major chains and are now insignificant in most categories The large, sophisticated retailers have stopped seeing their shelfspace as a commodity for sale, and now see it as a crucial resource to be used in pursuit of their own objectives. In particular, retailers who are actively marketing their private label brands in competition with manufacturers will use shelfspace to promote their own brands. They have taken back control of ‘their’ shelfspace.
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Greg Thain (Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store)
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gaining shelfspace has become a more strategic challenge for manufacturers. Shelfspace has to be won by planning product offerings to satisfy not just consumers’ needs but also the retailers’ objectives. Because the retailer is overwhelmed with offerings that claim to have consumer appeal – that is now a given – it is in being seen to best meet the retailers’ needs that has become the battleground. Store management wants to increase category sales, improve average margins, provide a good range to shoppers and perhaps offer exclusive products, all the while looking to increase operational efficiency and reduce inventory costs by minimising the number of lines stocked and the workload involved in getting products on the shelf. Manufacturers now have to win shelfspace by working through these complex and sometimes conflicting needs.
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Greg Thain (Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store)
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He wouldn't tell me that I always have two options—You can choose how you feel or you you can let your feelings choose you because maybe it is true that those were the options that my husband had, but I knew I didn't have those options and I hated for someone to tell me that I had options I didn't have because I knew that my mind was a small object for sale and my feelings could pick me up and own me and maybe my husband was too expensive for feelings to choose him, to pick him up and have him rung up and scanned and bagged and taken along with those feelings, feelings of I can't really get out of bed today and Husband, would you please not talk to me for the rest of the year. I, too often, had my face smashed against concrete curbs of Ruby, memories of Ruby, the way her face had looked that afternoon as she curled in that chair by the window and the light streaming in and the dark streaming out and what happened so soon after—I went around hostage to those memories, an invisible person following me with a gun barrel to my back.
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Catherine Lacey (Nobody Is Ever Missing)
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Turning Rejection Around
What if your friendly, hopeful conversation starter is not met with signals of approval or interest? If the person you approach is fidgety, avoids eye contact, appears uneasy, and exhibits none of the signals of welcome, chances are he or she is not interested in interaction—at least not at that moment.
The first thing to do is slow down. Be patient, and give the person time to relax with you. If you present yourself as relaxed and open to whatever develops (whether a good conversation, a valuable working relationship, even friendship or romance), your companion may in time relax too. Use your verbal skills to create an interesting conversation and a sense of ease to break the tension.
Don’t pressure yourself to be able to define a relationship from the first meeting. Keep your expectations general, and remember the playfulness factor. Enjoy someone’s company with no strings attached. Don’t fabricate obligations where none exist. It may take several conversations for a relationship to develop. If you had hoped for romance but the feelings appear not to be reciprocated, switch your interest to friendship, which has its own rich rewards.
What if you are outright rejected? Rejection at any point—at first meeting, during a date, or well into a relationship—can be painful and difficult for most of us. But there are ways to prevent it from being an all-out failure. One thing I like to tell my clients is that the Chinese word for failure can be interpreted to mean “opportunity.” And opportunities, after all, are there for the taking. It all depends on how you perceive things.
There is a technique you can borrow from salespeople to counter your feelings of rejection. High-earning salespeople know that you can’t succeed without being turned down at least occasionally. Some even look forward to rejection, because they know that being turned down this time brings them that much closer to succeeding next time around. They may even learn something in the process. So keep this in mind as you experiment with your new, social self: Hearing a no now may actually bring you closer to the bigger and better yes that is soon to happen!
Apply this idea as you practice interacting: Being turned down at any point in the process helps you to learn a little more—about how to approach a stranger, have a conversation, make plans, go on a date, or move toward intimacy. If you learn something positive from the experience, you can bring that with you into your next social situation. Just as in sales, the payoff in either romance or friendship is worth far more than the possible downfall or minor setback of being turned down.
A note on self-esteem: Rejection can hurt, but it certainly does not have to be devastating. It’s okay to feel disappointed when we do not get the reaction we want. But all too often, people overemphasize the importance or meaning of rejection—especially where fairly superficial interactions such as a first meeting or casual date are concerned. Here are some tips to keep rejection in perspective:
-Don’t overthink it. Overanalysis will only increase your anxiety.
-Keep the feelings of disappointment specific to the rejection situation at hand. Don’t say, “No one ever wants to talk to me.” Say, “Too bad the chemistry wasn’t right for both of us.”
-Learn from the experience. Ask yourself what you might have done differently, if anything, but then move on. Don’t beat yourself up about it. If those thoughts start, use your thought-stopping techniques (p. 138) to control them.
-Use your “Adult” to look objectively at what happened.
Remember, rejecting your offer of conversation or an evening out does not mean rejecting your whole “being.” You must continue to believe that you have something to offer, and that there are open, available people who would like to get to know you.
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Jonathan Berent (Beyond Shyness: How to Conquer Social Anxieties)
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The appropriate behavior for dignified gentlemen pursuing a learned pastime within the context of a humanistic community was to exchange willingly; gifts, not sales, were the means of prosecuting these interlocking personal and intellectual relationships. But exchange, and friendship too, becomes more strained when the objects in question are not mere tokens, but expensive and coveted.
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Anne Goldgar (Tulipmania: Money, Honor, and Knowledge in the Dutch Golden Age)
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Six Simple Listening Tips Here are six simple tips for not only practicing good listening in your customer conversations but also for creating a high-impact customer experience by showing them that you’re engaged. 1. Don’t speak: This is easy to say but sometimes hard to do. You simply cannot listen if you’re speaking or poised on the edge of interrupting the other person. So what should you do? Just shut up and pay attention to what your customer is saying. 2. Make eye contact: Since a majority of our communication is non-verbal, looking at a person is one of the best ways to clearly demonstrate focus and attention. Even when you’re on a video call, customers can often tell (by the way your eyes dart around) if you’re looking at them on the screen or if you are distracted. Keep that gaze locked! (But a nice, friendly gaze… not a creepy one.) 3. Use visual/auditory cues: Smiling, nodding, and appearing pensive are all great ways to communicate understanding and acknowledgment. Even small auditory cues like the occasional “yes” or “uh-huh” can show your customer that you’re following along. 4. Write things down: Writing things down not only helps you remember key pieces of information later on, but it also demonstrates to the customer that you’re interested enough in their insights to memorialize them in writing. But what if they can’t see you taking notes, for example, on a phone or video call? No problem. Just tell them you are! After your customer finishes telling you something, simply pause for a moment and say “I’m just writing this down” to produce the same effect. 5. Recap: Nothing illustrates great attention to detail like repeating back or summarizing the insights the customer shared with you. This is especially powerful when the insights were shared earlier in the conversation. For extra impact, quote them directly using their exact words, prefaced by the phrase “What I heard you say was… ” Echoing someone’s exact words is a powerful and scientifically proven persuasive technique (we’ll be exploring this tactic in more detail as it relates to handling customer objections in chapter 7). 6. Ask good follow-up questions: When a customer answers your question, resist the temptation to say, “That’s great” or “Awesome!” and then move on to the next question. Asking killer follow-up questions like “Tell me more about that,” “Can you give me an example?” or “How long has that been going on?” is a great way to demonstrate your interest in the customer’s perspective and leave the call with high-impact insights. In fact, when it comes to addressing customer objections, a study by Gong.io found that top performers ask follow-up questions 54 percent of the time, versus 31 percent for average performers.6
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David Priemer (Sell the Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!))
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What outcome do I want from this engagement? Who else do I want to speak to? Have I set the expectation ahead of time? Agenda, etc.? What objections could be raised? What messages do I need to reinforce?
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Andy Whyte (MEDDICC: The ultimate guide to staying one step ahead in the complex sale)
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What should a cold call sound like?* Reach prospect: Hi, is [First Name] in? Introduction:** Hi [First Name], this is [Name] at [Company], how are you doing? Permission: I called to see if what we do for [Problem] can benefit your team. Did I catch you with two minutes? Value proposition: We help [Buyer persona] who [Problem] by [Solution]. In fact, [Customer success story]. Question + leading statement: I’ve seen a lot of [Buyer persona] who are dealing with [specific facet of problem]. How are you addressing that today? Qualify for interest + fit: [This is the part you cannot script - you have to know what makes a qualified buyer and really listen to their answers.] Ask for the appointment: Well, you’ve been kind to give me a few minutes today and it sounds like there’s reason to continue the conversation. Do you have time this coming [Day] or [Day] that we can get into more detail and determine if there’s a mutual fit? *This structure demonstrates how a call can go if the prospect has no objections. It’s best to also script effective responses to common objections. **There is an entire school of thought around using uncommon conversation starters to take the prospect out of his or her standard reaction to cold calls. This strategy is smart and merits testing once you’re ready to focus on improving your call effectiveness.
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Rex Biberston (Outbound Sales, No Fluff: Written by two millennials who have actually sold something this decade.)
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The perfect salesperson will naturally attract prospects, set a polished first impression, keep prospects engaged as well as educate them, follow up with them at just the right time and handle any objections with expert salesmanship, skillfully close the sale while simultaneously looking for upsell opportunities, and get referrals while retaining them as customers for life. Whether your top salesperson is you or someone on your team, that person will inevitably have a bad day, take vacations, and need benefits. The ASP™ takes the perfect version of your sales process and permanently stamps it into a technology system that works for you 24/7/365, never having a bad day, never needing a vacation, and never requiring benefits. The ASP™ is the growth-hacking framework we implement for our clients that range from traditional brick-and-mortar businesses to venture-backed technology start-ups. It’s a framework that can be applied to any type of business, and in the next several chapters, we’ll dive into ASP™ and its six individual components and show you how best to implement them for your business.
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Raymond Fong (Growth Hacking: Silicon Valley's Best Kept Secret)
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Social Media Marketing And Optimization
Social media marketing and optimization refer to the strategic use of social media platforms to promote a brand, product, or service and improve its online visibility, engagement, and overall effectiveness. It involves a combination of creating compelling content, building a strong online presence, and interacting with the target audience to achieve specific marketing objectives.
Social media marketing involves the active promotion of a business or organization through various social media channels such as Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and others. The primary goals of social media marketing are to increase brand awareness, drive traffic to a website, generate leads, and ultimately boost sales and revenue.
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comstat
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Written sales call objective. Needs-analysis questions to ask. Something to show. Anticipated customer concerns and objections. Points of difference vis-à-vis competitors. Meaningful benefits to customers. Dollarization approach; investment return analysis. Strategies to handle objections and eliminate customer concerns. Closing strategies.
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Jeffrey J. Fox (How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients)
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A star business is the leader in its market niche To be the leader simply means that it is bigger intheniche than any other firm. We measure size by sales value (also known as revenues or turnover). If the venture has sales of $1 million and there is nobody whose sales in the same niche reach $1 million, then it is the leader. Note that ‘leadership’ is objectively defined by sales, and has nothing to do with competing claims about ‘being the best’ or being most highly rated by customers, which are difficult to judge and not as important anyway. The thing that matters most is how customers in the niche vote with their money. Has a question just popped up in your mind? ‘Ah,’ you may say, ‘but how do you define what the market niche is?’ That is indeed a profound question, and I will answer it with several examples throughout the book. It is possible to get the definition of the niche wrong - as I sometimes have. But the basic idea is very simple. For a niche to be a separate market, it must have different customers, different products or services and a different way of doing business from the main market or other market niches. Finally, the ranking of competitors is different in a valid market niche - the leader in the niche is different from the leader in the main market. If there is no difference in how competitors fare in the niche versus the main market, the niche is not really different.
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Richard Koch (The Star Principle: How it can make you rich)
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I’m not controlling myself anymore. I will taste you today. No objections.
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Aubreé Pynn (A Wife for Sale: An Emerald City Novella (LeFleur Mafia Book 2))
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In the car that morning, I described the ideal selling system. Here’s how it would work: Prospects would deliver the presentations themselves. They would raise the stalls and objections, and they would resolve them. They would qualify themselves financially. They would close the sale. And finally, they would thank me for calling on them!
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David H. Sandler (You Can't Teach a Kid to Ride a Bike at a Seminar: Sandler Training's 7-Step System for Successful Selling)
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Because prospecting is everything. If
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Keenan (Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price)
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Of course, as high-level corporate outcomes, Business Results cannot be directly managed. To exert any form of control over these numbers, leadership needs to select the right Sales Objectives and manage the right Sales Activities to drive its desired outcomes.
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Jason Jordan (Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance)
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The objective of the Market Coverage sales metrics is to help make staffing and time allocation adjustments that will keep your sales force operating at peak productivity. There
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Jason Jordan (Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance)
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Take, for instance, the task of training a sales force to sell a new product. The three types of production operations can be easily identified. The conversion of large amounts of raw data about the product into meaningful selling strategies comprehensible to the sales personnel is a process step, which transforms data into strategies. The combination of the various sales strategies into a coherent program can be compared to an assembly step. Here the appropriate product-selling strategies and pertinent market data (such as competitive pricing and availability) are made to flow into one presentation, along with such things as brochures, handouts, and flip charts. The test operation comes in the form of a “dry run” presentation with a selected group of field sales personnel and field sales management. If the dry run fails the test, the material must be “reworked” (another well-established manufacturing concept) to meet the concerns and objections of the test audience.
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Andrew S. Grove (High Output Management)
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It’s important to be clear about your objectives when you approach people at the focus of receptivity. Calls to people who are purely receptive—which is a way of saying that they are not dissatisfied and they don’t have decision power—tend to be most successful if your strategic aims are to find out information about the account and the people in it and to gain access to others in the account who are located at the focus of dissatisfaction.
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Neil Rackham (Major Account Sales Strategy (PB))
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Just a simple premise, back in San Diego DUI Lawyer arrested for drunk
Style, this time in the direction of DUI and DWI generally unwanted, then little effect of alcohol is considered a leading progressive life. Americans in the second half of the US states, the sin just because the rules and stricter drunk driving laws more quickly hold. In addition, the results of all DUI lawyers in reality very difficult drive under the influence towards an unattainable production, to begin in San Diego that idea.
The crime of DUI evaluation
Provide always stops short of energy, but in reality because of traffic law enforcement to detect beautiful website, or you attack affects themselves can take to throw noted "checkpoints drinking water.” In some cases, the federal government said, but if you can do it in your own direction. Perhaps many car hit the rear part of the food as a result, the impact is recorded, your visit to show you the direction of your wine. Sometimes, someone reported an unstable support. Testing and observation around the federal government s decision in the same direction, it is not possible because most almost certainly to predict a jump back in their element.
One or suspected poisoning at an affordable price set is designed to bring cases, their own rules and objectives, and with violation of traffic rules and the management style of the design more I can do for others the problem of selection that. They probably own the actual direction of their own drug, think about the purpose of the implementation of a user, then the friendly and with respect to speed, self-revealed the reason behind the purple party, appreciate it is also possible to DUI .
San Diego right outcome for prison several internal unique opportunity, California expert is passed on to its customers and the code of .08% blood only a small car in California 23 152 (B) to answer good article Content (BAC) Assumption. Some of the inspiration for a special person for a month was necessary direction behind a person s mood, depends on you in the direction 23 § 152, may continue to be withheld because ().
But in general, if not more, the sales people and just keep moving to stay DUI by police and they are removed direction or enough I began to feel, "personal involvement" is more than if under strict bail. Own all presentation of their work is to show. It s just maybe you just conditions, it is deposited in jail until eventually show itself may not be able to move allows.
Expenses and income are affected by lead
you affects costs, which child to leave behind, if not more than 0.08 per cent BAC does. Orientation, under the influence of the value of his research, the car broke into the possibility that some 23 152 have been found still proof (s). This is a normal move, and then the authority to suspend the system 6 is due to the fact that - 10 weeks, including perceived importance. Speaking of the court will have to apply for leave to the invention apparently drunk over in his address. Need him inside, a number of situations, the judge called a good time without alcohol can be.
It is a matter, as long as the direction before the costly DUI do not experience a period of several weeks is legal. Worse, if there is only a repeat show that only a lawyer in San Diego drunk orientation. Too many of the legal rights of citizens under such guidelines as privatization and arms, vote. You own run for the benefit of all to make the removal of the time, which likely cost drivers behind the repeat drink.
It is strong enough to get to San Diego recommends a good DUI is for that reason that the domestic legal experts. Obviously, the motivation many cases immediately, in simplest terms, is not swallowed. Self re direction is not the same thing, so you really recommended maximum future problem is to apply to yourself. This is a perfect example of the court had been found.
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TerrySchrader
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You wouldn’t remove a wristwatch with a hacksaw, just like you wouldn’t remove an employee with Vanishing Varnish. Vanishing Varnish doesn’t remove anything—it just makes the object invisible. You’re better off using the old fashioned method of kicking the unsuspecting employee down a wormhole routine.
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Jarod Kintz (This Book is Not for Sale)
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I object! To shirts that have circular holes cut out where my nipples are. Even though I cut the circles in the shirt, I object to how fast the cloth frays.
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Jarod Kintz (This Book is Not for Sale)
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I want to be the object of your objections.
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Jarod Kintz (This Book is Not for Sale)
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The objectives that retail advertisers design to communicate their brand to the target market are slightly different from consumer advertising objectives. It is primarily inclusive of establishing brand awareness about the retail outlet amongst the general public. Once the awareness has been established, the creation of understanding of store products and services becomes the second most important objective. Next in line is the art of convincing consumers about the ability of the retail outlet to meet their respective product / service needs. While designing these objectives, the objective that should drive all these previously mentioned goals is the objective of prompting out a buying behavior from the target market. Lastly, the retail advertiser should also strive to establish customer loyalty for the retail brand that would lead to further visits and hence greater business.
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Prashant Faldu (Retail Advertising: Discover the Secrets to Sales Promotion Success!)
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Instead of brainstorming the old way, we’re going to use Reverse Brainstorming; instead of talking about how to increase sales and revenue, we will brainstorm a list of the opposite or the reverse, which is “how not to increase sales and revenue.” This focus frees up everyone to be highly creative to figure out how not to meet the objective.
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Steven Rowell (Jumpstart Your Creativity: 10 Jolts To Get Creative And Stay Creative)
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Optimizing Performance Toward A Successful Fitness Guide Website Begins Now
Fitness guide websites should be maintained carefully, and should be updated frequently. Stay open to the possibility of changing your approach to updating your exercise tips and information website. It can be quite easy to maintain your website if you check out our guidelines below.
You should always aim to make the best exercise tips and information website that's possible even though perfection doesn't exist. Improvements could always be made, so look at your online site objectively from every angle to see where you can implement positive changes. Keep in mind, having a website up and running demands your time and attention. A site is a digital piece of art, so nurture your online site and show it the care and attention it deserves.
Many company owners are not professional exercise tips and information website designers; if you are such an owner, don't hesitate to work with an expert to build a website for you. Express your vision clearly and make sure they've a detailed plan of what you want from the site. If you present them with this plan, they're going to have no reason to not give you the results you want. Hit the web and check out the newest sites that the designer has created.
Make sure to align digital marketing campaigns with sales at your physical location to increase sales. When companies have both physical locations and an online store, customers have a tendency to shop with them more often. Streamline your store's branding by displaying your logo on all business signage, publicity, promotional ads, and your online presence, including social media. Customers prefer to do business with places where they know there's a face behind the exercise tips and information website.
For your exercise tips and information website to be successful, you need to continuously manage it well and make certain that it is aesthetically pleasing. Weird fonts and color schemes as well as too many visuals are things that website designers want you to avoid. Meticulous proofreading is essential; be sure to catch every spelling and grammar mistake. The reputation of the site can be ruined if there are errors in spelling or grammar.
The content displayed on your exercise tips and information website should correlate closely with your selected keywords. If you draw traffic to your site with keywords that do not truly represent your company's mission, products and services, your regular visitors rarely return. Your reputation is at stake with these decisions, so make sure what you offer and your keywords are closely connected. In order to be certain that you are using the best keywords for your site, have a professional website designer review your site and offer feedback.
If your exercise tips and information website makes registration mandatory, it ought to be simple and hassle free. Requiring registration in order to make a purchase has become a standard business practice. Continuously offer the choice of enlistment, despite the fact that a few people may decide to not to do as such. Offer special perks to users who register, like releasing additional details about their orders.
Farkas Health and Fitness
For more Information, Visit us at: Health And Fitness
Address: 3227 Coventry Court Gulfport, MS 39501
Phone: 228-242-9548
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Farkas Health and Fitness
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People in business are uniquely unqualified to see their own companies and product objectively. Too much product knowledge causes them to instinctively answer questions no one is asking.
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Roy H. Williams
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confidence that its sales force will react accordingly. Crisp Sales Objectives are the difference between a chaotic selling effort and a precision selling effort.
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Jason Jordan
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Crisp Sales Objectives are the difference between a chaotic selling effort and a precision selling effort. For any organization that offers an assortment of products to a diverse customer base, a laissez-faire management strategy is a high-risk and potentially wasteful approach.
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Jason Jordan
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And since this is what still appears in all the magazines, who would dare destroy a billion-dollar industry in- volving advertisements, the sale of useless objects, the invention of en- tirely unnecessary new trends, and the creation of identical face creams all bearing different labels?
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Anonymous
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Crisp Sales Objectives are the difference between a chaotic selling effort and a precision selling effort.
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Jason Jordan
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A Sales Professional To significantly increase sales, expand market share, and provide unparalleled levels of customer service to contribute to organizational growth and profit objectives Perform in-depth market analysis and create growth plans Lead generation, networking, and relationship building Demonstrate high-impact presentation and closing skills Assess client needs, and effectively overcome objections to sale Establish new territories and turn around underperforming ones Initiate new product/service launch Identify and capitalize on new and existing business opportunities Provide groundbreaking levels of customer service
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Jay A. Block (101 Best Ways to Land a Job in Troubled Times)
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Emissions of carbon dioxide reasonable commercial
For those who do not know each other with the phrase "carbon footprint" and its consequences or is questionable, which is headed "reasonable conversion" is a fast lens here.
Statements are described by the British coal climatic believe. "..The GC installed (fuel emissions) The issue has directly or indirectly affected by a company or work activities, products," only in relation to the application, especially to introduce a special procedure for the efforts of B. fight against carbon crank function
What is important?
Carbon dioxide ", uh, (on screen), the main fuel emissions" and the main result of global warming, improve a process that determines the atmosphere in the air in the heat as greenhouse gases greenhouse, carbon dioxide is reduced by the environment, methane, nitrous oxide and chlorofluorocarbons (CFCs more typically classified as).
The consequences are disastrous in the sense of life on the planet.
The exchange is described at a reasonable price in Wikipedia as "...geared a social movement and market-based procedures, especially the objectives of the development of international guidelines and improve local sustainability." The activity is for the price "reasonable effort" as well as social and environmental criteria as part of the same in the direction of production. It focuses exclusively on exports under the auspices of the acquisition of the world's nations to coffee most international destinations, cocoa, sugar, tea, vegetables, wine, specially designed, refreshing fruits, bananas, chocolate and simple. In 2007 trade, the conversion of skilled gross sales serious enough alone suffered due the supermarket was in the direction of approximately US $ 3.62 billion to improve (2.39 million), rich environment and 47% within 12 months of the calendar year. Fair trade is often providing 1-20% of gross sales in their classification of medicines in Europe and North America, the United States. ..Properly Faith in the plan ... cursed interventions towards closing in failure "vice president Cato Industries, appointed to inquire into the meaning of fair trade Brink Lindsey 2003 '. "Sensible changes direction Lindsay inaccurate provides guidance to the market in a heart that continues to change a design style and price of the unit complies without success. It is based very difficult, and you must deliver or later although costs Rule implementation and reduces the cost if you have a little time in the mirror. You'll be able to afford the really wide range plan alternatives to products and expenditures price to pay here.
With the efficient configuration package offered in the interpretation question fraction "which is a collaboration with the Carbon Fund worldwide, and acceptable substitute?"
In the statement, which tend to be small, and more? They allow you to search for carbon dioxide transport and delivery. All vehicles are responsible dioxide pollution, but they are the worst offenders?
Aviation.
Quota of the EU said that the greenhouse gas jet fuel greenhouse on the basis of 87% since 1990 years Boeing Company, Boeing said more than 5 747 liters of fuel burns kilometer. Paul Charles, spokesman for Virgin Atlantic, said flight CO² gas burned in different periods of rule. For example: (. The United Kingdom) Jorge Chavez airport to fly only in the vast world of Peru to London Heathrow with British Family Islands 6.314 miles (10162 km) works with about 31,570 liters of kerosene, which produces changes in only 358 for the incredible carbon.
Delivery.
John Vidal, Environment Editor parents argue that research on the oil company BP and researchers from the Department of Physics and the environment in Germany Wising said that about once a year before the transport height of 600 to 800 million tons. This is simply nothing more than twice in Colombia and more than all African nations spend together.
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PointHero
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Tell me about your last conversation with the account,” my manager would say. Then he would run through the drill: “Who are we meeting with? Describe each person’s behavioral style. What is important to each person attending this sales call? Why do they think we are here today? What is going on in their business that I need to know about? What is your main objective today? What is a ‘win’ for us walking out of here? Tell me your plan for the call. How are you going to handle introducing our new offering? What role would you like me to play? Where are we vulnerable? What is our Achilles’ heel? Which competitors are involved here? Who is more entrenched? How do you like my tie? I wore it just to help you close this sale today. Don’t forget your breath mints. May the force be with you.
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Mike Weinberg (New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development)