Sale Post Quotes

Capitalism, far from affording "privileges" to the middle classes, tends to degrade them more abjectly than any other stratum in society. The system deploys its capacity for abundance to bring the petty bourgeois into complicity with his own oppression—first by turning him into a commodity, into an object for sale in the marketplace; next by assimilating his very wants to the commodity nexus. Tyrannized as he is by every vicissitude of bourgeois society, the whole personality of the petty bourgeois vibrates with insecurity. His soporifics—commodities and more commodities—are his very poison. In this sense there is nothing more oppressive than "privilege" today, for the deepest recesses of the "privileged" man's psyche are fair game for exploitation and domination.

How does paying people more money make you more money? It works like this. The more you pay your workers, the more they spend. Remember, they're not just your workers- they're your consumers, too. The more they spend their extra cash on your products, the more your profits go up. Also, when employees have enough money that they don't have to live in constant fear of bankruptcy, they're able to focus more on their work- and be more productive. With fewer personal problems and less stress hanging over them, they'll lose less time at work, meaning more profits for you. Pay them enough to afford a late model car (i.e. one that works), and they'll rarely be late for work. And knowing that they'll be able to provide a better life for their children will not only give them a more positive attitude, it'll give them hope- and an incentive to do well for the company because the better the company does, the better they'll do. Of course, if you're like most corporations these days- announcing mass layoffs right after posting record profits- then you're already hemorrhaging the trust and confidence of your remaining workforce, and your employees are doing their jobs in a state of fear. Productivity will drop. That will hurt sales. You will suffer. Ask the people at Firestone: Ford has alleged that the tire company fired its longtime union employees, then brought in untrained scab workers who ended up making thousands of defective tires- and 203 dead customers later, Firestone is in the toilet.

The enemy, however, is not the historically imagined enemy of brown or black youth, more often depicted as America's problem than as its promise. The enemy is not the nameless, faceless, yet ethnically imagined terrorist that we have been encouraged to fear in the post-9/11 environment. Rather, the greater enemy to American democracy is more likely to be an uninformed and uncritical American public that can be manipulated by soothing political slogans, feelgood photo ops, and an endless round of holiday sales.

Your brand is a combination of a customer’s experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to your company’s brand reputation.

Hodges could remember buying his first new car and letting the guy’s post-sales tutorial wash over him—uh-huh, yep, right, gotcha—just anxious to get his new purchase out on the road, to dig the rattle-free ride and inhale that incomparable new-car smell, which to the buyer is the aroma of money well spent.

Christian hospitality is not for sale. It cannot be made into a commodity. The gospel is free.

New York city wasn't yet the post-Giuliani, Bloomberg forever, Disneyland tourist attraction of today, trade-marked and policed to protect the visitors and tourism industry. It was still a place of diversity, where people lived their lives in vibrant communities and intact cultures. Young people could still move to New York City after or instead of high school or college and invent an identity, an art, a life. Times Square was still a bustling center of excitement, with sex work, "adult" movies, a variety of sins on sale, ways to make money for those down on their luck".

Every post is a digital tattoo of your personal brand. Every post you make is a marketing piece. Whether you realize it or not and regardless of having something for sale. Every post is a digital tattoo of your personal brand.

In newspapers and magazines I read about what’s happening. Apparently Facebook exists to extinguish friendship. E-mail and texting destroy the post office. eBay replaces garage sales. Amazon eviscerates bookstores. Technology speeds, then doubles its speed, then doubles it again. Art takes naps.

Those very same metadata are contained in millions of photographs posted to sale and auction sites such as Craigslist and eBay. For example, a photograph of a diamond ring or an iPad posted on Craigslist might have embedded with it the precise location of your home where the photograph was taken.

We honeymooned on the SS Franklin,” Max said. “We were the onboard entertainment even though it was Millie’s first time onstage. When I saw this house for sale a couple years later, I knew we had to have it.” “It reminds me of the Titanic,” Nicole said under her breath. “Post-iceberg. Assuming it had mowed down a flock of flamingos first.

One of my favorite stories is about a newly hired traveling salesman who sent his first sales report to the home office. It stunned the brass in the sales department because it was obvious that the new salesman was ignorant! This is what he wrote: “I seen this outfit which they ain’t never bot a dim’s worth of nothin from us and I sole them some goods. I’m now goin to Chicawgo.” Before the man could be given the heave-ho by the sales manager, along came this letter from Chicago: “I cum hear and sole them haff a millyon.” Fearful if he did, and afraid if he didn’t fire the ignorant salesman, the sales manager dumped the problem in the lap of the president. The following morning, the ivory-towered sales department members were amazed to see posted on the bulletin board above the two letters written by the ignorant salesman this memo from the president: “We ben spendin two much time trying to spel instead of trying to sel. Let’s watch those sails. I want everybody should read these letters from Gooch who is on the rode doin a grate job for us and you should go out and do like he done.

New York city wasn't yet the post-Giuliani, Bloomberg forever, Disneyland tourist attraction of today, trade-marked and policed to protect the visitors and tourism industry. It was still a place of diversity, where people lived their lives in vibrant communities and intact cultures. Young people could still move to New York City after or instead of high school or college and invent an identity, an art, a life. Times Square was still a bustling center of excitement, with sex work, "adult" movies, a variety of sins on sale, ways to make money for those down on their luck".

If your brand wants to succeed on social media, it is essential that you first understand that there are two different kinds of marketing: brand marketing and direct marketing. Brand marketing includes things like digital media, social media, and PR, and its primary goals are awareness and engagement. Building reputation and community are other goals.8 In contrast, the entire goal of direct marketing (also known as direct-response marketing) is to make a sale. Brand marketing lays the groundwork for direct marketing, and you need brand marketing in order to execute effective direct marketing.

Frankie had used one (reverently) to wipe his eyes.This specimen was old and soft,monogrammed with a J in the corner. "Makes it interesting," he told me once, after finding a box monogrammed with M for fifty cents at a sidewalk sale. "Was it Max or Michael? Maybe Marco..." "Here," he said now. "You have lipstick halfway down to your chin." Humiliated, I scrubbed at my face. Frankie held out his hand, palm up. "Okay,let's have it." I pulled the tube out of my pocket. "Not really my thing, madam, but since I've seen what happens when you don't use a mirror..." I'm sure it helped that he was holding my face, but he read it like a pro. "You had a mirror." "I did.I'm hopeless." "Maybe.Open." He squinted as he filled in my upper lip. "I don't like this." "The color? I knew it was too pink-" "Quiet.You'll smear it.The color is fine. Better for Sienna, I'm sure..." He surveyed his handiwork. "I don't like that you're doing this for him." "Don't start. I told you how nice he was." "In excruciating detail." Given, the post-Bainbridge family dinner e-mail to Frankie and Sadie had been long. But excrutiating stung, especially from the boy who'd used every possible synonym for hot in describing his Friday-night bookstore acquisition. No name, just detailed hotness and the play-by-play of their flirtation over the fantasy section.

Every year or so I like to take a step back and look at a few key advertising, marketing, and media facts just to gauge how far removed from reality we advertising experts have gotten. These data represent the latest numbers I could find. I have listed the sources below. So here we go -- 10 facts, direct from the real world: E-commerce in 2014 accounted for 6.5 percent of total retail sales. 96% of video viewing is currently done on a television. 4% is done on a web device. In Europe and the US, people would not care if 92% of brands disappeared. The rate of engagement among a brand's fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000. Fewer than one standard banner ad in a thousand is clicked on. Over half the display ads paid for by marketers are unviewable. Less than 1% of retail buying is done on a mobile device. Only 44% of traffic on the web is human. One bot-net can generate 1 billion fraudulent digital ad impressions a day. Half of all U.S online advertising - $10 billion a year - may be lost to fraud. As regular readers know, one of our favorite sayings around The Ad Contrarian Social Club is a quote from Noble Prize winning physicist Richard Feynman, who wonderfully declared that “Science is the belief in the ignorance of experts.” I think these facts do a pretty good job of vindicating Feynman.

I do agree with Ms. Post about one thing, though; the legal status of prostitution is indeed a measure of a society, and it does indeed set a tone. When government is allowed to criminalize the consensual behavior of rational adults, it makes a statement. When women’s work is devalued as being “receptacles for men,” and when sex is defined as the totality of our being (so that sale of sex is defined as sale of our whole persons), it makes a statement. When individual choices are dismissed by powerful authorities whose decisions are inflicted on those individuals by organized violence, it makes a statement. And when the sending of such “messages” takes precedence over the health and well-being of real humans, it makes a very real and truly horrifying statement.

How does this work in email marketing? One simple example is to start asking subscribers to begin interacting with you in a small way right from when you start communicating with them. Ask them to reply to a message, like or share a blog post, complete a survey. Taking these small steps to interact early on makes it much more likely they’ll be willing to take bigger steps later – like joining you on a webinar, arranging a call with you or buying a product. You can also offer a low cost product early on in your interactions with a subscriber. It’s less of a commitment than a high end product or hiring your services. But by purchasing from you they begin to see themselves as a buyer and they’re more likely to buy again in future. Especially if their buying and post-purchase experience is very positive.

Vocational guidance officers speak about scores necessary to get into university, how to calculate them, what band might be needed to get into various institutions, what countries they can offer information on, what courses are available. The post-school future they outline is entirely about getting into a university. There is nothing on alternative futures. The parents around me seem fine with this. Presumably they have academically successful children and have bought into the notion that raising a child is primarily about getting them to pass exams to enable them to be an economically productive unit in society. All those claims of building better humans, of being the best you can be, of following your passion, of learning to be inclusive and that everyone has something to offer, are all lies. It is simply about being a banker, IT or human resource person, sales manager, accountant, or a supportive spouse.

But the dream was shattered. That dream had always been founded on a lie. None of them had ever stood a chance of truly belonging here, for Oxford wanted only one kind of scholar, the kind born and bred to cycle through posts of power it had created for itself. Everyone else it chewed up and discarded. These towering edifices were built with coin from the sale of slaves, and the silver that kept them running came blood-stained from the mines of Potosi. It was smelted in choking forges where native labourers were paid a pittance before making its way on ships across the Atlantic to where it was shaped by translators ripped from their countries, stolen to the faraway land and never truly allowed to go home. He'd been so foolish ever to think he could build a life here. There was no straddling the line; he knew that now. No stepping back and forth between two worlds, no seeing and not seeing, no holding a hand over one eye or the other like a child playing a game. You were either a part of this institution, or one of the bricks that held it up, or you weren't.

Launching “Buy It Now” was a large change that touched every transaction, but the eBay team also innovated across the experience for both sellers and buyers as well. With an initial success, we doubled down on innovation to drive growth. We introduced stores on eBay, which dramatically increased the amount of product offered for sale on the platform. We expanded the menu of optional features that sellers could purchase to better highlight their listings on the site. We improved the post-transaction experience on ebay.com by significantly improving the “checkout” flow, including the eventual seamless integration of PayPal on the eBay site. Each of these innovations supported the growth of the business and helped to keep that gravity at bay. Years later, Jeff became a general partner at Andreessen Horowitz, where he would kick off the firm’s success in startups with network effects, investing in Airbnb, Instacart, Pinterest, and others. I’m lucky to work with him! He recounted in an essay on the a16z blog that his strategy was to grow eBay by adding layers and layers of new revenue—like “adding layers to the cake.” You can see it visually here: Figure 12: eBay’s growth layer cake As the core US business began to look more like a line than a hockey stick, international and payments were layered on top. Together, the aggregate business started to look like a hockey stick, but underneath it was actually many new lines of business.

The concept of product/ market fit originates in Marc Andreessen’s seminal blog post “The Only Thing That Matters.” In his essay, Andreessen argues that the most important factor in successful start-ups is the combination of market and product. His definition couldn’t be simpler: “Product/ market fit means being in a good market with a product that can satisfy that market.” Without product/ market fit, it’s impossible to grow a start-up into a successful business. As Andreessen notes, You see a surprising number of really well-run start-ups that have all aspects of operations completely buttoned down, HR policies in place, great sales model, thoroughly thought-through marketing plan, great interview processes, outstanding catered food, 30" monitors for all the programmers, top tier VCs on the board—heading straight off a cliff due to not ever finding product/ market fit. Unfortunately, it’s far easier to define product/ market fit than it is to establish it! When you start a new company, the key product/ market fit question you need to answer is whether you have discovered a nonobvious market opportunity where you have a unique advantage or approach, and one that competing players won’t see until you’ve had a chance to build a healthy lead. It’s usually difficult to find such an opportunity in a “hot” space; if an opportunity is obvious to everyone, the chance that you’ll be the one who succeeds is exceedingly low. Most nonobvious opportunities arise from a change in the market that the incumbents aren’t willing or able to adapt to.

Cultivating loyalty is a tricky business. It requires maintaining a rigorous level of consistency while constantly adding newness and a little surprise—freshening the guest experience without changing its core identity.” Lifetime Network Value Concerns about brand fickleness in the new generation of customers can be troubling partly because the idea of lifetime customer value has been such a cornerstone of business for so long. But while you’re fretting over the occasional straying of a customer due to how easy it is to switch brands today, don’t overlook a more important positive change in today’s landscape: the extent to which social media and Internet reviews have amplified the reach of customers’ word-of-mouth. Never before have customers enjoyed such powerful platforms to share and broadcast their opinions of products and services. This is true today of every generation—even some Silent Generation customers share on Facebook and post reviews on TripAdvisor and Amazon. But millennials, thanks to their lifetime of technology use and their growing buying power, perhaps make the best, most active spokespeople a company can have. Boston Consulting Group, with grand understatement, says that “the vast majority” of millennials report socially sharing and promoting their brand preferences. Millennials are talking about your business when they’re considering making a purchase, awaiting assistance, trying something on, paying for it and when they get home. If, for example, you own a restaurant, the value of a single guest today goes further than the amount of the check. The added value comes from a process that Chef O’Connell calls competitive dining, the phenomenon of guests “comparing and rating dishes, photographing everything they eat, and tweeting and emailing the details of all their dining adventures.” It’s easy to underestimate the commercial power that today’s younger customers have, particularly when the network value of these buyers doesn’t immediately translate into sales. Be careful not to sell their potential short and let that assumption drive you headlong into a self-fulfilling prophecy. Remember that younger customers are experimenting right now as they begin to form preferences they may keep for a lifetime. And whether their proverbial Winstons will taste good to them in the future depends on what they taste like presently.

Leonard H. Stringfield 1)Retrievals of the Third Kind: A Case Study of Alleged UFOs and Occupants in Military Custody. The first formal research paper presented publicly on the subject of UFO crash/retrievals at the MUFON Symposium, Dayton, Ohio, July, 1978. Original edition, dated April, 1978, was published in MUFON Proceedings (1978). Address: MUFON, 103 Oldtowne Road, Seguin, Texas 78155. If available, price___________. 2)Retrievals of the Third Kind: A Case Study of Alleged UFOs and Occupants in Military Custody,Status Report I. Revised edition, July, 1978, word processed copy, 34 pages. Available at author's address. See below. Price, USA___________. 3)UFO Crash/Retrieval Syndrome, Status Report II. Published by MUFON. Flexible cover, typeset, illustrations, 37 pages. Available only at MUFON address: 103 Oldtowne Road, Seguin, Texas 78155. Price, USA___________. 4)UFO Crash/Retrievals: Amassing the Evidence, Status Report III, June 1982; flexible cover, typeset, illustrations, 53 pages. Available from author's address. See below. Price, USA___________. 5)The Fatal Encounter at Ft. Dix -- McGuire: A Case Study, Status Report IV, June, 1985. Paper presented at MUFON Symposium, St. Louis, Missouri, 1985. Xeroxed copy, 26 pages. Available at author's address. See below. Price, USA___________. 6)UFO Crash/Retrievals: Is the Coverup Lid Lifting? Status Report V. Published in MUFON UFO Journal, January, 1989, with updated addendum. Xeroxed copy, 23 pages. Available at author's address. See below. Price, USA___________. 7)Inside Saucer Post, 3-0 Blue. Book privately published, 1957. Review of author's early research and cooperative association with the Air Defense Command Filter Center, using code name, FOX TROT KILO 3-0 BLUE. Flexible cover, typeset, illustrations, 94 pages. Available from author's address. See below. Price, USA___________. 8)Situation Red: The UFO Siege. Hardcover book published by Doubleday & Co., 1977. Paperback edition published by Fawcett Crest Books, 1977. Also foreign publishers. Out of print, not available. 9)Orbit Newsletter, published monthly, 1954-1957, by author for international sale and distribution. Set of 36 issues. Some issues out of stock, duplicated by xerox. Available at author's address -- see below. Price of set, USA___________. 10)UFO Crash/Retrievals: The Inner Sanctum, Status Report VI, July, 1991; flexible cover, book length, 81.000 words, 142 (8-1/2 X 11) pages, illustrated. Privately published. Available from author's address. See below. Price, USA___________. Prices include postage and handling. Mailings to Canada, add 500 for each item ordered. All foreign orders, payable U.S. funds, International money order or draft on U.S. Bank. Recommend Air Mail outside U.S. territories. Check on price. Leonard H. Stringfield 4412 Grove Avenue Cincinnati, Ohio 45227 USA Telephone: (513) 271-4248

Part one: Attraction is a combination of social outreach and branding. It’s consistent messages and offerings in favor of the recipient that are so well received that they’re shared, forwarded, posted, and re-tweeted to the followers of the seller.

Here’s a proven sales meeting checklist of pre-meeting, during meeting, and post-meeting best practices and tips to follow and live by every day: Have clear meeting goals and expected outcomes documented and stated in email before and after meetings. Put agendas that are agreed to by your customers in meeting calendar invites. Meeting agendas should start with introductions and customers’ priorities/challenges review. Meeting agendas should close with discussion and time for questions. Research the company and recent announcements and know how their business is doing. Understand the context of their industry, too. Research the people attending your meeting and identify shared interests and shared executive connections. Connect with meeting attendees on LinkedIn before meeting. Some people believe this should be done after a meeting. My point of view is that it’s an important touch point when a prospect accepts your request to connect. Make the connection, and use your connection’s response and speed of response as a gauge of their awareness. If they connect fast, then it may mean they are excited to meet with you. If they don’t connect quickly, it could mean it’s not top of mind. Both are important to know. Don’t forget to personalize the message. Reconfirm agenda and meeting attendee participation. It’s good to do this the day before the meeting is scheduled to happen. Prepare a list of discovery and qualification questions to ask the prospect. The questions should preferably be open ended. Share the questions with your internal team to get alignment. It’s a requirement and best practice to brief executives attending the meeting with you beforehand. Share with your executives the context, current situation, and everything you learned during company, industry, and executive research. Your executives are busy. Help them help you. Be clear on what their role in the meeting is. Introduce meeting attendees at meeting outset, and let everyone have a voice. Go around and have people share their role and what they hope to get out of the meeting. Take thorough notes, capturing your customer’s words. Listen more and talk less. Watch the clock to begin and end meetings as promised. Leave time for questions and discussion at the end. Recap meeting outcomes and next steps before ending the call. Send meeting follow-up notes with clear action items the same day of the meeting using your customer’s words.

Nancy Peretsman of Allen & Co., a top Wall Street banker and a specialist in internet and media deals. Buffett was high on Peretsman, who had been a budding star at Salomon Brothers, the investment bank in which he was a large investor, before she joined forces with Herbert Allen. It was Peretsman who placed the first call to Amazon CEO Jeff Bezos, a casual friend of Graham’s for 15 years, to tell him the Post was for sale.

6.​Pay your brokers well: the power of good advice Sometimes I see people posting a sign in front of their house that says, “For Sale by Owner.” Or I see people on TV claiming to be “Discount Brokers.” My rich dad taught me to take the opposite approach. He believed in paying professionals well, and I have adopted that policy also. Today, I have expensive attorneys, accountants, real estate brokers, and stockbrokers. Why? Because if, and I do mean if, the people are professionals, their services should make you money. And the more money they make, the more money I make.

We’re all “storytellers.” We don’t call ourselves storytellers, but it’s what we do every day. Although we’ve been sharing stories for thousands of years, the skills we needed to succeed in the industrial age were very different from those required today. The ability to sell our ideas in the form of story is more important than ever. Ideas are the currency of the twenty-first century. In the information age, the knowledge economy, you are only as valuable as your ideas. Story is the means by which we transfer those ideas to one another. Your ability to package your ideas with emotion, context, and relevancy is the one skill that will make you more valuable in the next decade. Storytelling is the act of framing an idea as a narrative to inform, illuminate, and inspire. The Storyteller’s Secret is about the stories you tell to advance your career, build a company, pitch an idea, and to take your dreams from imagination to reality. When you pitch your product or service to a new customer, you’re telling a story. When you deliver instructions to a team or educate a class, you’re telling a story. When you build a PowerPoint presentation for your next sales meeting, you’re telling a story. When you sit down for a job interview and the recruiter asks about your previous experience, you’re telling a story. When you craft an e-mail, write a blog or Facebook post, or record a video for your company’s YouTube channel, you’re telling a story. But there’s a difference between a story, a good story, and a transformative story that builds trust, boosts sales, and inspires people to dream bigger.

The Ultimate Guide To SEO In The 21st Century Search engine optimization is a complex and ever changing method of getting your business the exposure that you need to make sales and to build a solid reputation on line. To many people, the algorithms involved in SEO are cryptic, but the basic principle behind them is impossible to ignore if you are doing any kind of business on the internet. This article will help you solve the SEO puzzle and guide you through it, with some very practical advice! To increase your website or blog traffic, post it in one place (e.g. to your blog or site), then work your social networking sites to build visibility and backlinks to where your content is posted. Facebook, Twitter, Digg and other news feeds are great tools to use that will significantly raise the profile of your pages. An important part of starting a new business in today's highly technological world is creating a professional website, and ensuring that potential customers can easily find it is increased with the aid of effective search optimization techniques. Using relevant keywords in your URL makes it easier for people to search for your business and to remember the URL. A title tag for each page on your site informs both search engines and customers of the subject of the page while a meta description tag allows you to include a brief description of the page that may show up on web search results. A site map helps customers navigate your website, but you should also create a separate XML Sitemap file to help search engines find your pages. While these are just a few of the basic recommendations to get you started, there are many more techniques you can employ to drive customers to your website instead of driving them away with irrelevant search results. One sure way to increase traffic to your website, is to check the traffic statistics for the most popular search engine keywords that are currently bringing visitors to your site. Use those search words as subjects for your next few posts, as they represent trending topics with proven interest to your visitors. Ask for help, or better yet, search for it. There are hundreds of websites available that offer innovative expertise on optimizing your search engine hits. Take advantage of them! Research the best and most current methods to keep your site running smoothly and to learn how not to get caught up in tricks that don't really work. For the most optimal search engine optimization, stay away from Flash websites. While Google has improved its ability to read text within Flash files, it is still an imperfect science. For instance, any text that is part of an image file in your Flash website will not be read by Google or indexed. For the best SEO results, stick with HTML or HTML5. You have probably read a few ideas in this article that you would have never thought of, in your approach to search engine optimization. That is the nature of the business, full of tips and tricks that you either learn the hard way or from others who have been there and are willing to share! Hopefully, this article has shown you how to succeed, while making fewer of those mistakes and in turn, quickened your path to achievement in search engine optimization!

The week wasn’t even over and on top of Sam and Emma getting dumped slash divorced, Zoey remembered Ben the janitor freshly divorcing his spouse and Christopher Grave breaking it off for the billionth time with none other than Anthony Bush, her first adult crush. Those two were probably going to go on and off like the Grand Slam anyway. The world was soon coming to a broken-hearted zombie apocalypse with the not-so-better halves roaming the Earth in search of the one meant to put an end to the misery, sales of self-help books going high, therapists’ agendas fully booked, and chick flicks gone out of the shelves of video rental stores—if there were any left post Netflix.

If you build it, no one will care. It turns out marketing exists for a reason.

A 2010 study by the Internet security firm AVG Technologies found that 92 percent of American children have an online presence before the age of two. Parents post nearly 1,000 images of their children online before their fifth birthday, according to a 2015 poll conducted by the U.K.-based Parent Zone, an online safety site.

for those that danced at her fire sale; enjoy the spoils; she’s wiser now; she knows that the innocence in her heart will never again be given away for free.

slavery while on a sales trip to the New World in 1829. Traveling through Mexico, Florida, Louisiana, and Cuba, he was especially horrified by the racial character of slavery. On his return to France, he condemned the exploitation of slaves in an article titled “Des Noirs,” but he stopped short of calling for immediate emancipation, suggesting instead a gradual process of manumission over some forty to sixty years. It was only when he learned that plantation owners refused to educate their slaves that he turned against gradualism and came out in favor of “the immediate abolition of slavery”—the subtitle of his 1842 account of his trip to the West Indies. Tireless in his advocacy of abolition, he served as undersecretary for the colonies and president of the Commission on Slavery, and became, in effect, the architect of the post-slavery order in the Antilles. The novelist Victor Hugo offered a telling description of the ceremony at which Schœlcher announced the final abolition of slavery, held in Guadeloupe on May 19, 1848:

If we’re going to succeed, or fail, we should do so on our own terms, with our own ideas—our own brand. We posted two million in sales last year… none of which had anything to do with Onitsuka. That number was a testament to our ingenuity and hard work. Let’s not look at this as a crisis. Let’s look at this as our liberation. Our Independence Day.

Digital marketing expert Angela Liberatore stresses the importance of data analytics, which lets businesses track how well their digital campaigns are doing and make changes if needed. Conversion Rate Optimization (CRO) focuses on improving the website to turn visitors into customers. Mobile marketing makes sure content works well on smartphones and tablets, as more people use these devices. Lastly, marketing automation tools help save time by automatically sending emails or posting on social media. All of these parts together create a strong digital marketing strategy that helps businesses grow, engage customers, and increase sales in today’s digital world. Digital marketing includes several important parts that work together to help businesses reach and connect with their audience online. One part is search engine optimization (SEO), which helps websites show up higher on search engines like Google. Content marketing is another part, where useful things like blog posts, videos, and infographics are made to attract and interest customers. Social media marketing uses platforms like Facebook, Instagram, and LinkedIn to increase brand awareness and build a community. Email marketing allows businesses to send personalized messages directly to their audience. Paid advertising, like Pay-Per-Click (PPC) ads, brings quick traffic to websites. Influencer marketing uses the popularity of influencers to promote products or services.

Phyllis Tickle, in her book The Great Emergence,2 argues that we are undergoing the most recent of our every-500-year “rummage sales”—an upheaval in culture and worldview that will inevitably reshape our faith interpretations and institutions as surely as the Great Schism of the eleventh century and the Great Reformation of the sixteenth century. This tsunami of change is well under way, marked by the postmodern and post-Christian sensibilities of the millennial generation.

Pay your brokers well: the power of good advice Sometimes I see people posting a sign in front of their house that says, “For Sale by Owner.” Or I see people on TV claiming to be “Discount Brokers.” My rich dad taught me to take the opposite approach. He believed in paying professionals well, and I have adopted that policy also. Today, I have expensive attorneys, accountants, real estate brokers, and stockbrokers. Why? Because if, and I do mean if, the people are professionals, their services should make you money. And the more money they make, the more money I make.

I'm selling Jarod's life today. I mean virginity. He has no life. Email admin@allthegoodonesarealreadytaken.com for more information and please try to catch our special delivery at double-price deals, which will be posted somewhere on the internet at random, every other Tuesday, for half a night (on the previous day), unless it’s a Saturday, in which case you’ll have to wait and hope until the destined day comes and takes you away to heaven, which unfortunately, does not exist, except in the imagination of carefully selected individuals.

Legends can tell the story of a customer on your site, a customer engaging a call center or chat, or any type of interaction pre-or post-sale.

Business was booming for Tiffany & Co. in the late 1990s, thanks to the introduction of a new affordable silver jewellery line. The $110 silver charm bracelet inscribed with the Tiffany name was coveted by teenage girls, causing sales of the new silver product line to skyrocket 67% between 1997 and 2002. By 2003, company earnings had doubled and the silver jewellery line accounted for a third of Tiffany’s U.S. sales. And yet the queues of excited girls didn’t fill the store managers with joy. Sure, sales were up and stores were busy, but the people close to the brand, who understood its heritage, began to worry that this lower price point would forever change how the brand was perceived by its high-end customers. “We didn’t want the brand to be defined by any single product.” —Michael Kowalski, CEO, Tiffany & Co. Despite some unease from investors, Tiffany raised prices on their most popular silver products by 30% over the next three years and managed to halt the growth of their highly profitable silver line. And so the company sacrificed short-term gain and profits for the long-term good of the brand by telling the story they wanted customers to believe—that Tiffany’s represents something special. A client recently told me about her friend’s excited engagement announcement on Facebook. All she did was post a photo of the Tiffany blue box—not a picture of the ring in sight. The box alone was enough to say everything she wanted to say. QUESTIONS FOR YOU How are you least like the competition?

Quality investing focuses on a company’s ability to invest capital at high rates of return: post-tax levels of high-teens (and higher) are possible. Three elements drive corporate cash return on investment: asset turns, profit margins and cash conversion. Asset turns measure how efficiently a company generates sales from additional assets, which can vary greatly depending on the asset intensity of the industry itself; margins reflect the benefits of those incremental sales; and cash conversion reflects a company’s working capital intensity and the conservatism of its accounting policies.

For many girls, the pressure to be considered "hot" is felt on a nearly continual basis online. The sites with which they most commonly interact encourage them to post images of themselves, and employ the "liking" feature, with which users can judge their appearance and, in effect, rate them. When girls post their pictures on Instagram or Snapchat or Facebook, they know they will be judged for their "hotness," and in a quantifiable way, with numbers of likes. Social media, which gave us selfies, seems to encourage an undue focus on appearance for everyone, but for girls, this focus is combined with a pervasive sexualization of girls in the wider culture, an overarching trend which is already having serious consequences.

An old saying states that “sales is marketing, but marketing is not sales” meaning that if I pick up the phone and call a potential customer then she will know about me and my company when the conversation ends, but seeing an ad, reading a blog post or viewing a video from my company may not make her call me initiating a sales process.

The entrepreneurs in this book sell. They frequent public parks to see if anyone will buy their custom, typewritten stories. They use crowdfunding websites to raise money from customers before their products even exist. They post their ideas to massive web forums to gauge interest, or set up online shops the second they have a product to sell. Sales come first, not last. Finally, the entrepreneurs in this book try again. In almost every instance, the first versions of their products don’t work properly, or customers don’t want them. Instead of giving up, they tinker – sometimes for years – until they get things right. They hit roadblocks and spend late nights anguishing over seemingly insurmountable obstacles, until one day, through sheer force of will, they make it. The ones who survive are the ones who don’t quit.

She posted a picture of herself in a T-shirt which said “FLAWLESS.

Musk had never run a car factory before and was considered arrogant and amateurish by Detroit. Yet, one year after the Model S went on sale, Tesla had posted a profit, hit $562 million in quarterly revenue, raised its sales forecast, and become as valuable as Mazda Motor. Elon Musk had built the automotive equivalent of the iPhone.

Guideline #12: Hire a professional. Remember the definition of a job seeker I posted at the front of this book? Take a moment and go back to the definition, and study all the aspects of the job campaign you have to master or be proficient in. CEOs of Fortune 500 companies would be hard-pressed to master or be proficient in that many disciplines. They have finance professionals, sales teams, IT departments, management personnel, and consultants to help them. However, most job seekers conduct the job campaign solely on their own.

Blog posts Before the holiday season starts, create a lot of blog posts centered on the products you are offering in your e-commerce store.

The old order types were simple and straightforward and mainly sensible. The new order types that accompanied the explosion of high-frequency trading were nothing like them, either in detail or spirit. When, in the summer of 2012, the Puzzle Masters gathered with Brad and Don and Ronan and Rob and Schwall in a room to think about them, there were maybe one hundred fifty different order types. What purpose did each serve? How might each be used? The New York Stock Exchange had created an order type that ensured that the trader who used it would trade only if the order on the other side of his was smaller than his own order; the purpose seemed to be to prevent a high-frequency trader from buying a small number of shares from an investor who was about to crush the market with a huge sale. Direct Edge created an order type that, for even more complicated reasons, allowed the high-frequency trading firm to withdraw 50 percent of its order the instant someone tried to act on it. All of the exchanges offered something called a Post-Only order. A Post-Only order to buy 100 shares of Procter & Gamble at $80 a share says, “I want to buy a hundred shares of Procter & Gamble at eighty dollars a share, but only if I am on the passive side of the trade, where I can collect a rebate from the exchange.” As if that weren’t squirrely enough, the Post-Only order type now had many even more dubious permutations. The Hide Not Slide order, for instance. With a Hide Not Slide order, a high-frequency trader—for who else could or would use such a thing?—would say, for example, “I want to buy a hundred shares of P&G at a limit of eighty dollars and three cents a share, Post-Only, Hide Not Slide.” One of the joys of the Puzzle Masters was their ability to figure out what on earth that meant. The descriptions of single order types filed with the SEC often went on for twenty pages, and were in themselves puzzles—written in a language barely resembling English and seemingly designed to bewilder anyone who dared to read them. “I considered myself a somewhat expert on market structure,” said Brad. “But I needed a Puzzle Master with me to fully understand what the fuck any of it means.” A Hide Not Slide order—it was just one of maybe fifty such problems the Puzzle Masters solved—worked as follows: The trader said he was willing to buy the shares at a price ($80.03) above the current offering price ($80.02), but only if he was on the passive side of the trade, where he would be paid a rebate. He did this not because he wanted to buy the shares. He did this in case an actual buyer of stock—a real investor, channeling capital to productive enterprise—came along and bought all the shares offered at $80.02. The high-frequency trader’s Hide Not Slide order then established him as first in line to purchase P&G shares if a subsequent investor came into the market to sell those shares. This was the case even if the investor who had bought the shares at $80.02 expressed further demand for them at the higher price. A Hide Not Slide order was a way for a high-frequency trader to cut in line, ahead of the people who’d created the line in the first place, and take the kickbacks paid to whoever happened to be at the front of the line.

Before Antoine could absorb this shock, he heard a rumor that Purcell planned to sell him and his wife to Manuel Lacey, a slave trader from St. Louis. The rumor hardened into fact. Lacey took Antoine and his wife straight to the slave market in New Orleans and sold them as slaves for life. Antoine managed to obtain an audience with Manuel Juan de Salcedo, the last Spanish governor of Louisiana, who served until the territory was transferred to France on November 30, 1803. After Antoine showed the governor his freedom papers from Cuba, the governor, usually portrayed as a corrupt official who tried to squeeze profits from his post, did the right thing. He released Joseph Antoine and his wife from the sale. However, they feared that, under the law, Antoine’s wife would remain a slave until the two of them had served out the full fifteen-year terms of their indenture.

One cartridge. One death. Someone's life removed. 100 grams of tea cost 5 human lives. A length of sausage? Very cheap if you please, just 15 lives. Quality leather jacket, on sale today, is just 25 so you're saving 5 lives. The daily exchange at this market is equal in lives to the entire population of the metro.

These days the success of a business is perceived by how many fancy offices it has and how many people are working for it. Of course, this doesn’t pay any attention to the fact that the same business maybe posting growing losses every year with no recovery in sight. The objective of a business is to turn a profit, not to be bloated. The more bloated a company is, the slower it is and the more trouble it gets in if sales slowdown. Quite often, what many companies accomplish with 50 people can be accomplished with 10 people armed with the right technology. Don’t fall into the bigger is always better trap. What is better depends on what kind of business you want to run.

Make a piece of content based on who you want to reach and what you think they might be interested in seeing, post it on one or more platforms of your choice, and look at your post analytics and comments to see what happens.

attention to consumer behavior across your cohort segmentations. This level of listening is what I call post-creative strategy. These are the insights that help make your next piece of content even better than your last. For example, reading the comments could help you pick up on inside jokes that only girl dads would get, which could then lead to a new piece of SOC. It could help you uncover new cohorts you may not have considered; maybe you notice daughters of girl dads leaving comments about how much they relate to those videos. Maybe you realize they’re the ones driving some of the above-average distribution of your videos by sending it to their dads.

the small details, such as what the first three seconds look like, what your copy (aka the post caption) says, the title text you add on the video, how long your video is, and more.

Post-creative strategy (PCS): Listening to actual consumers and gathering insights

TikTok considers videos you like or share, how long you watch videos, comments you post, and even the types of content you create. They also consider your device type, the location you’re in, language preferences, and more—all these factors are processed by TikTok’s recommendation engine and weighted based on how much you care about each specific factor. The algorithm learns each user’s consumption patterns and adjusts their feed’s content based on how those consumption patterns change over time.

HAVE AN OPINION Find a reason to speak. In my most popular LinkedIn posts, I shared an opinion and then concluded the post with the question, “agree or disagree?” People love to debate! So give them something to challenge you on and keep the conversation going. When you’re writing these posts, the more concise you can be, the better. Quick and easy to digest content that will spark discussion and get people commenting really drives engagement.

if you’re a real estate professional, chances are you have some opinions about current interest rates or home-buying trends in your area. You could find a relevant article that talks about those things with an intriguing headline, and layer on a “green screen” with your opinion. If you want more distribution on special press releases and announcements your company makes, you can “green screen” it for extra distribution instead of just posting that content on your blog and letting it sit there.

Design targets are not marketing targets. Stamp that on every persona document you create. Market segments do not translate into archetypes. And the user type with the highest value to your business may not be the one with the most value to the design process. Maybe existing Fantastic Science Center members with post-graduate science degrees generate the most revenue through gift shop sales and special event attendance, but they know too much. Their existing level of knowledge and engagement is likely to be very high. Design for the users with less expertise and you can meet the needs of those with more

Tope Awotona, founder of Calendly, started three very different companies for three completely different communities before eventually building the scheduling software business in 2013. In 2020, Calendly posted nearly $70 million in annual recurring revenue, more than double its 2019 figure. But Awotona’s first company was a dating app that never really got off the ground. The second was projectorspot.com, which sold (obviously) projectors, but sales were poor and margins small. He tried again with a third startup, selling grills, but as he says, “I didn’t know anything about grills and I didn’t want to! I lived in an apartment, and never even grilled.” Not only was he not part of the grilling community, but he didn’t even want to be! He took a different approach to building Calendly. He had been a sales rep earlier in his career, and he knew the hassle of sending multiple emails to schedule meetings. He had even run into the scheduling problem while trying to sell his own products as an entrepreneur. As time went on and his other ideas failed to gain traction, he saw a gap in the marketplace and resolved to address it for the community of sales reps he cared about and understood. He says that “the journey to creating something that’s impactful, something that serves people, something that you know people are willing to open up their wallets and pay for—is not something that you can do just for money.” While lots of people have scheduling fatigue, Awotona focused on problems specific to sales reps, which helped him define a problem he could both solve and monetize. What does that mean for you? First, get involved in those communities wherever they are, offline and online. Then, contribute, teach, and, most important, listen. Finally, use the filters above to make sure you are picking the right community to serve. Then, your problem becomes: Which problem should I pick?

Semtex is the best plastic explosive in the world. It feels like Play-Doh, has no smell, and was designed in 1966 to clear land-mines and improve industrial safety. It is also undetectable by dogs and airport security devices, and after it left Mr. Brebera's laboratory in 1968, Semtex became the favored weapon of international terrorists from Libya to Northern Ireland. Since Sept. 11, the Czech Republic and its new NATO allies have become increasingly nervous about the continued production and sale of Brebera's fatal concoction. Over the past two decades, terrorists have employed Semtex in several deadly attacks, including the 1988 explosion of Pan Am flight 103 over Lockerbie, Scotland, and the 1998 bombing of the US Embassy in Nairobi, Kenya. And no one has found a reliable way to combat it. Named after Semtin, the village in East Bohemia where Brebera invented it, this extraordinarily stable compound of RDX (Cyclonite) and PETN (Penaerythrite Tetranitrate) slips through airport security scans as easily as a pair of nylons.

McFarland understood the power of influencer marketing, paying Kendall Jenner $250,000 for a single Instagram post to drive ticket sales. He preyed directly on the lifestyle Instagram influencers valued.

What happened in 1970 in Los Angeles was the worst economic episode I’ve ever had to fight through. Unlike the post–Cold War Recession, we did not have the waves of in-migration from Mexico, nor were drug sales as great. I believe the underground economy was a silent savior of Los Angeles during 1990–94. The Kent State Massacre and the Pentagon Papers scandal didn’t help the 1970 scene. Furthermore, things didn’t get better in the early 1970s. The sharp recession of 1970 was followed by a sudden inflation caused by Vietnam spending. Nixon “slammed the gold window shut.” From 1945 to 1971, the U.S., under the Bretton Woods Agreement, had agreed to back its currency to a limited extent with gold at $35 per ounce. Other nations’ central banks were withdrawing our gold so fast that Nixon had to renege on the promise. This was followed in 1973 by the end of fixed currency exchange rates. The dollar plummeted. Traveling to the wine country of France in the summer of 1973, I was unable to cash American Express dollar-denominated traveler’s checks. Inflation jumped with the 1973 Energy Crisis. Nixon imposed wage and price controls. Then Watergate, accompanied by the Dow Jones hitting bottom in 1974. Three Initiatives to Turn the Tide Against all this, Trader Joe’s mounted three initiatives. In chronological order: We launched the Fearless Flyer early in 1970. We broke the price of imported wines in late 1970 thanks to a loophole in the Fair Trade law. Most importantly, in 1971, we married the health food store to the Good Time Charley party store, which had been the 1967–70 version of Trader Joe’s. Together these three elements comprised the second version of Trader Joe’s, Whole Earth Harry.

You have three types of followers: buyers, advocates, and elevators. Buyers buy your products or services and contribute to profits. Advocates give you free publicity and potential opportunities by referring you and sharing your posts. Elevators swell your posts through likes, comments, and engagements. This is what I like to refer to as the Relationship Status of B.A.E. Each one is essential to your brand, and you need all three to grow.

Russia selling arms to China, U.S. Navy concerned July 30, 1997 Web posted at: 12:00 P.M. EST (1700 GMT) From Washington chief correspondent Michael Flasetti WASHINGTON (TCN)—As tensions mount in the South China Sea, a confrontation between the Chinese and UN military, led by the U.S. Navy, seems inevitable. Adding to the danger of the situation is the news, reportedly obtained by the CIA, that Russia has been arming China with advanced weapons, among them nuclear attack submarines that may be deployed into the waters surrounding the Spratly Islands. The news that Russia has been selling arms to the Chinese is not new. Over the past two years, China has taken delivery of four Russian Kilo-class diesel submarines, which are considerably less advanced than Russia’s nuclear submarines. However, the possibility that Russia has sold more advanced submarines to the Chinese is of great concern to White House military advisers. A source close to the Joint Chiefs of Staff has disclosed that the Russians have even collaborated with the Chinese on a prototype nuclear attack submarine, and that the submarine may see action in the Spratly conflict. If true, this presents a possible shift in the balance of naval power in the region, and a great concern to the recently downsized U.S. Navy. Russian president Gennadi Zyuganov, himself a conservative Communist like Chinese leader Li Peng, refused to comment on the possibility of advanced weapons sales to China, yet did say that Russia enjoys a balanced trade agreement with China on the sales of certain weapons, including Kilo class submarines. Russia, cash-poor since the breakup of the Soviet Union, clearly depends on submarine sales to China to help fund social and economic projects, as well as the upgrading of its own navy.

It’s worth pausing for a moment to meditate on what Tesla had accomplished. Musk had set out to make an electric car that did not suffer from any compromises. He did that. Then, using a form of entrepreneurial judo, he upended the decades of criticisms against electric cars. The Model S was not just the best electric car; it was best car, period, and the car people desired. America had not seen a successful car company since Chrysler emerged in 1925. Silicon Valley had done little of note in the automotive industry. Musk had never run a car factory before and was considered arrogant and amateurish by Detroit. Yet, one year after the Model S went on sale, Tesla had posted a profit, hit $562 million in quarterly revenue, raised its sales forecast, and become as valuable as Mazda Motor. Elon Musk had built the automotive equivalent of the iPhone. And car executives in Detroit, Japan, and Germany had only their crappy ads to watch as they pondered how such a thing had occurred.

Don't you think it's incredible, given all the interest, that this temperature target of 15.4 degrees Celcius and the baseline of 13.9 degrees Celcius, as the preindustrial average global air temperature, are not plastered on billboards and posted on social media everywhere?

As we approached our fifth small hill and were well into the Powerline Road, fatigue started to take hold. Just below the crest, my legs turned heavy, and I was losing ground. In the moment before I was going to concede, I felt something on the small of my back. My Italian friend has timed his reach perfectly and was guiding me to the top. It turns out that those 10 seconds of help were all I needed to finish with the pack. As we gathered, post-ride, and mingled around the cars, I thanked my ride saver for the assistance. After denying he had any role a few times, he smiled and said, "Sometimes, a helping hand is all we need to improve.

Facebook built its foundation on a second lie, repeated thousands of times in early meetings between Facebook’s army of sales reps and the world’s largest consumer brands: “Build big communities and you will own them.” Hundreds of brands invested hundreds of millions on Facebook to aggregate enormous branded communities hosted by Facebook. And by urging consumers to “like” their brands, they gave Facebook an inordinate amount of free advertising. After brands built this expensive house, and were ready to move in, Facebook barked, “Just kidding, those fans aren’t really yours; you need to rent them.” The organic reach of a brand’s content—percentage of posts from a brand received in a fan’s feed—fell from 100 percent to single digits. Now, if a brand wants to reach its community, it must advertise on—that is, pay—Facebook. This is similar to building a house and having the county inspector show up as you’re putting on the finishing touches. As she changes the locks she informs you, “You have to rent this from us.

Putting It into Action Write down every question you’ve ever received from a prospect or customer who was asking you to compare two or more things. This could include products, brands, methods, companies, and other subjects. It could also include your products and services or ones you don’t even sell. The key, though, is that you consider the many comparison-based questions that potential buyers and customers are asking (and searching) in your industry right now. Once you’ve made this list, address these questions honestly and transparently throughout your digital marketing efforts—be it with blog posts, videos, buying guides, webinars, and so on.

The black American missionary George Washington Williams, visiting in 1890, noted “the most revolting crimes” committed by the natives: “Human hands and feet and limbs, smoked and dried, are offered and exposed for sale in many of the native village markets. From the mouth of the Lomami-River to Stanley-Falls there are thirteen armed Arab camps; and in them I have seen many skulls of murdered slaves pendant from poles and over these camps floating their blood-red flag.” Oddly, Hochschild quotes Williams’ testimony against native practices to criticize the EIC for being insufficiently vigorous in its attempts to govern the territory. Heads I win, tails you lose. As this logical slip implies, a justifiably proportionate response to the scourge of the slave trade required keen efforts by the EIC to recruit and feed soldiers, clear villages in areas prone to slave raids, establish military and governance posts, and pursue slave armies to the death. “Accommodating the Arab slave traders would be a crime,” wrote the EIC captain, and later WWI hero, Jules Jacques de Dixmude in 1892.

Facebook Marketing Course By taking a Facebook marketing course, you can quickly create a means of income on a huge platform like Facebook. This Facebook marketing course covers a large part of digital marketing. When we talk about social media, we mean Facebook as the biggest online social media platform. Because every month on average 2.96 billion people around the world actively use Facebook and 1.3 billion people use Facebook Messenger. So think about how much of a platform you are getting for free to promote your business. Most of us don't know about Facebook's numerous features and tools, or even if we do, we don't know how to use them. Although it is unbelievable, it is true that if we learn the use of those tools, we can easily increase the sales of our website, Facebook page, or e-commerce site many times. Why learn Facebook Marketing? The interface we usually see on Facebook is only 20% of Facebook. The remaining 80 percent are in various subdomains of Facebook. In our country, no one can use 99 percent of Facebook. It cannot be said that more than 5% of the mangoes are used by the common people. And spammers can use 10 percent. So today I will discuss how to earn from Facebook by using the maximum of Facebook. In 2019, Facebook earned $40 million from Facebook ads alone, after paying content creators, bloggers, publishers, and developers. Which has doubled till now. If the calculation includes the amount Facebook pays to those who create content and make videos on Facebook, the amount would be $1 billion. Have you ever wondered why Facebook gives them so much money? The reason is propaganda. As a result of this campaign, the business expanded. That is not in the words - "propaganda is expansion"! The objective of this Facebook campaign and marketing is to increase sales. The higher the sales, the higher the profit. That's why every company now hires its own social media marketing manager to promote its business and increase sales. A social media marketing manager's salary ranges from around $500 to $3,000. In other words, Facebook has facilitated the way to do business in social media as well as to get a job. How many Types of Facebook Marketing? To know how to use Facebook's features and tools, you need to take a Facebook Marketing Course. Facebook marketing is generally of two types, namely – free Facebook marketing and paid Facebook marketing. In this case, you can do both types of courses. Facebook free and paid marketing is used according to the type of business. Free Facebook Marketing Marketing or advertising on Facebook without spending any money is called Free Facebook Marketing. Let's give an example – “You open a Facebook page for your business, then give it a nice name according to the type of work you do. Then continue to post about your products every day, as well as request your relatives and friends to like your page. Also, ask them to share your page. Give them a little flattery so that they stay by your side and help grow your page by liking-commenting-sharing, etc etc”. But you don't have to spend any money to do them. This is called Free Facebook Marketing. Paid Facebook Marketing On Facebook, those posts that we see under a post (Sponsored) are called paid Facebook marketing. Every company wants everyone to know about their products. So they use paid Facebook marketing in addition to using free Facebook promotion. It is possible to reach very selective customers by using this paid Facebook marketing. For example, "You want your product's customers to be located within the Dhaka Banani area and for both men and women, and you can also give an age limit that people between so and so age will see my ad or post". It is natural that you will not get the benefits that you can enjoy in the case of paid Facebook marketing in the case of free. This is why you need to spend money on paid Facebook marketing.

This is—the moment,” I said. “This is the moment we’ve been waiting for. Our moment. No more selling someone else’s brand. No more working for someone else. Onitsuka has been holding us down for years. Their late deliveries, their mixed-up orders, their refusal to hear and implement our design ideas—who among us isn’t sick of dealing with all that? It’s time we faced facts: If we’re going to succeed, or fail, we should do so on our own terms, with our own ideas—our own brand. We posted two million in sales last year… none of which had anything to do with Onitsuka. That number was a testament to our ingenuity and hard work. Let’s not look at this as a crisis. Let’s look at this as our liberation. Our Independence Day. “Yes, it’s going to be rough. I won’t lie to you. We’re definitely going to war, people. But we know the terrain. We know our way around Japan now. And that’s one reason I feel in my heart this is a war we can win. And if we win it, when we win it, I see great things for us on the other side of victory. We are still alive, people. We are still. Alive.

As I said, you can make sales from a single email, or sometimes even a single blog post. But the reality is that the people who buy from that post are your early adopters and super fans. They are ready and willing to buy before you ever make the offer. They are also going to be a pretty small percentage of your list. In addition, you can only tap them so many times before they’re tapped out. Think about the huge lines when a new iPhone comes out. Those people represent the early adopters and super fans for iPhone.

In his words, a click is invisible — and it’s hard to sell to invisible. A click is not a conversion. A click is not a sale. If you ask most entrepreneurs which they’d rather have — someone click on their post or someone convert (either to an email list or a sale) — I’ll bet you five shiny Internet dollars that every single one would say they prefer the conversion.

tl;dr Every piece of content you create must have a purpose, like Chekhov’s gun; every piece of content is foreshadowing a sale. You must have a strategy in place that dictates what you post and when. More content is not better if it doesn’t fit into your path to a sale. You determine which piece of content goes where by determining why you’re writing it, who it is for, what the main message is, when you will share it, and where you will promote it.

So many things had to happen for these men to arrive at their deaths. Start with the invention of the internal combustion engine. Follow with the development of Europe and the Americas and the rest of the world creating a ravenous appetite for oil, which created oil rigs and refineries and massive wealth for desert princes. Then global supply chains, trade agreements, secure shipping routes, and the law of the sea. Negotiated arms sales, too. Add in the vast edifice of Western science. Computing and radio technology. The space race and the microchip. Silicon Valley and the military-industrial complex. And other, subtler developments. American-pioneered methods of high-value targeting. The post-9/11 explosion of private military contractors. It took all of the massively complex, interconnected modern world to bring these men their deaths. It was a shame they were incapable of appreciating it.

It's people running around looking for anything to generate volume: Oh, teenage girls are taking their clothes off? And that's getting a lot of hits? Then let's turn a blind eye to the consequences. Oh, your daughter's on Tinder? Well, she's just meeting friends. It's all about high-volume usage. I don't think it's necessarily a cynical, let's destroy women thing - it's how can I get my next quarter's bonus? And I think to the extent that the digital social media society normalizes impulses- think it, post it," Roberts says, "we've also created a context for more and more provocative propositions, whatever they are: Look at my boobs. Do you want to hook up? It's moved the bar for what's normal and normalized extreme behavior; everything outrageous becomes normalized so rapidly. You realize how insane things are today when you think about the relative rate of change. When I was in high school, if I had gone around saying, Here's a picture of me, like me, I would have gotten punched. If a girl went around passing out naked pictures of herself, people would have thought she needed therapy. Now that's just Selfie Sunday." (--- Paul Roberts quoted from the book)

The Netscape offering changed that equation. Originally, Netscape planned to sell 3.5 million shares to the public at $14 each, a price that valued the company at about $500 million. Given that Netscape had posted only $17 million in sales—sales, not profits—during the previous six months, a half-billion-dollar valuation seemed highly optimistic. But not to investors looking for the next you-know-what. Netscape’s roadshows were mobbed; tech geeks who had never before bought a stock wanted to own the Navigator. One technology stock analyst said getting a session with Netscape’s management before the offering “was like getting a one-on-one with God.”3 With demand overwhelming, Netscape and Morgan Stanley, its underwriter, increased both the size and price of the offering, eventually selling 5 million shares at $28. Still, demand far outstripped supply; investors placed orders for 100 million shares, and Morgan Stanley had to decide which clients to favor with the limited number of shares it had available. “They don’t get any hotter than this,” the Journal reported the morning that Netscape opened for trading. With so much unmet demand, it was obvious that Netscape would begin trading far above the $28 offering. After struggling for hours to set a price, the Nasdaq’s market makers finally opened Netscape at $71 per share. It rose as high as $75 before settling back to end the day at $58.25. At that price the company was valued at more than $2 billion—one hundred times its trailing sales.

The value of story—of creator reputation—was vividly demon- strated in a social experiment conducted by the street artist Banksy during a 2013 New York residency. This is an artist whose work has sold for as much as $1.87 million at auction. Banksy erected a street stall on a sidewalk bordering Central Park and had a vendor sell his prints for sixty dollars each. He then posted a video of his experi- ment. Footage from a hidden camera captures some of his most iconic images displayed on a table. Tourists and locals meander by. His first sale doesn’t come for hours. A woman buys two small works for her children, negotiating a fifty percent discount. Around four in the afternoon, a woman from New Zealand buys two more. A little over an hour later, a Chicago man who “just needs something for the walls,” buys four. With each sale, the vendor gives the buyer a hug or kiss. At 6 p.m., he closes the stall, having made $420. In June 2015, one of these stenciled prints, Love Is in the Air—an image of a masked protestor throwing a bouquet of flowers—sold for $249,000. How much of the value of Banksy’s art is tied up in his name, his global brand?

I’m a huge fan of minimum viable. You could simply run an email-only campaign that links to your blog posts and then link to a sales page.

Search engine optimization is the systematic and well-analyzed way of improving the quality of content posted online and making sure it's the right quantity for an easy read. Today, SEO has become an important online content promotion strategy that no business or content creator has embraced. One of the major benefits is driving traffic to your website. Once you hire an agency specializing in SEO, you are assured of high search rankings and easy find for potential searches. You also get to enjoy a competitive advantage since you do not pay for search engine optimization ads but get to have a chance to increase your sales and revenue through the high rankings.

Denmark’s taxes add up to 45% of its GDP, whereas in the United States the figure is 24%. And Denmark doesn’t just tax the rich. Like other European countries, Denmark collects a large part of its revenues from a national sales tax. Its sales tax rate is 25%, in line with the European Union’s overall average of 20%.

As we’ll discuss in more detail in chapter 6, a platform’s ability to monetize the value of the exchanges it facilitates is directly related to the types of currency exchange it can capture and internalize. A platform that can internalize the flow of money may be well placed to charge a transaction cut—for example, the fee of 10 percent of the sale price typically charged by eBay after a successful auction. A platform that can capture only attention may monetize its business by collecting payments from a third party that considers the attention valuable—for example, an advertiser willing to pay Facebook for “eyeballs” attracted by posts related to a particular topic. The platform’s goal, then, is to bring together producers and consumers and enable them to engage in these three forms of exchange: of information, of goods or services, and of currency. The platform provides an infrastructure that participants plug in to, which provides tools and rules to make exchanges easy and mutually rewarding.

After Windows 95, Apple wouldn’t post consecutive years of sales growth again until 2002.

If you make a big sale, you’re one step closer to being the salesperson you want to be. Let everyone know about it. Send out postcards, post on social media, talk about it every chance you get.

HOT: Hot clients are ready to buy something now. They have a time line set. You are in touch with them every day. You’re keeping them posted on any product developments or sales. You are making it clear you are working hard for them. WARM: Warm clients are thinking about buying something. They are buy-curious. You are in touch with them once a week, also keeping them posted on developments and sales. COLD: Cold clients are not actively looking to buy, but that doesn’t mean you don’t follow

Sales The more purposeful content you put out there, the more your audience is able to connect you with the solution they are looking for. They’re going to be ready to take their wallets out for you because you’ve primed them for the sale. This works the same way for affiliate products and services.

Have a detailed FAQ section on your sales page. Install a free live chat function like Drift or Tawk.to on your sales page. Reply to any emails in a timely fashion. Your content has to highlight the benefits of your solution to inspire action.

you’re having a launch for a service or product or if you’re an affiliate for a course that goes on sale, you can map out your pieces of content in this way to prime your audience for the sale.

BENEFITS OF MSME REGISTRATION There are diverse blessings that groups get after acquiring MSME registration in India below the MSME act. They are as follows: COLLATERAL FREE BANK LOANS Collateral loose loans are loans supplied to the lender through the borrower with none guarantee. One can method a borrower for a mortgage despite the fact that he/she has not anything to spend money on or pledge. The Government of India has made collateral-loose credit score to be had to all small and micro-enterprise sectors. This initiative ensures finances to micro and small-zone firms. Under this scheme, each the vintage in addition to the brand new firms can declare the advantages. REGISTRATION SUBSIDY A big 50% subsidy is given to the status quo having a certificates of registration granted through MSME. This subsidy for patent registration may be availed through filing packages to diverse ministries. CONCESSION ON ELECTRICITY BILLS One of the large advantages to the MSMEs, organizations registered below the MSME act can get a concession on strength payments. For doing this, they should post the payments along side an utility and a replica of the registered certificates through MSME. PROTECTION AGAINST DELAYED PAYMENTS Taking into consideration the uncertainty with the sales technology through diverse groups, the authorities offers a layer of defensive to them in opposition to bills. The Ministry of Micro, Small, and Medium Enterprise has given enterprise proprietors and firms to acquire hobby on bills not on time through the client. Under the MSME registration advantages, a client is predicted to make a fee for the goods/offerings inside 15 days of the purchase. If the client delays, the fee for greater than forty five days, the agency is eligible to rate compound hobby that's three instances the charge notified through RBI.

4. What does your group think about similar products on the market? If you have a group of products you’re thinking about focusing on, you can start to identify “holes” in the marketplace by listening to what people are already saying. Read customer reviews and look at internet forums. You can also start vetting your idea by posting about it online. My buddy Moiz tried using Tom’s natural deodorant, and he hated it for a simple reason: It didn’t work. He thought, I wonder if I could do this better. So he started asking questions on online forums, getting feedback from other natural yuppies like him. From the response, he knew there was interest. He did a $500 round of prototypes and sold out immediately. That was the beginning of Native Deodorant, which was later acquired by Procter & Gamble for $100 million. It took Moiz only eighteen months to go from a $500 prototype to a million-dollar brand (and it sold for nine figures!). 5. Where does your person hang out with others? With an idea of what we might sell, we can start to think about where our first customers might come from. It’s much easier to make sales when you can drop your product in front of a group of your ideal people. Does your target customer listen to specific podcasts? Do they follow certain influencers? Do they belong to specific groups? Do they read certain blogs? Brainstorm where your ideal customer focuses his or her attention, and you will quickly know where to put your product in front of them. In the next chapters, you will also learn how to develop a micro-audience that is ready to buy your product from you. I also like to write down the names of ten friends who will get excited about a product because your ideal customers know other people just like them.

Business and Employer: Setting up and idea can be easy but getting it to run is another thing entirely. Most errors made by business innovators and start-ups entrepreneurs is they assume creation is same and nurturing. So they create funnels that leads to nowhere. Excessive digital marketing without customers receptive and retention relations will crash your business and ideas. Hurrey Syndrome: this is why they sing hurrey on their first sales and the second one would take another year with exhaustive online hosting expenses plus digital marketing; joining every group just to post and excessively irritating every post just to get seen. Correction/Fix: Research and study has shown that most successful business innovators and start-ups experts attained the level of professionalism via training and taking professional courses. Take more courses, learn more be equipped before you jump. I am Victor Vote VV&F

From the beginning of March to the middle of April, online grocery sales increased roughly 90%, while food-delivery sales melted up 50%.7 The infrastructure this shift has inspired, from warehouses to entrenched customer relationships, will survive the pandemic and change our food system.

with 5% of the world’s population the U.S. has endured 25% of the infections and deaths. It took the last 10 years to create 20 million jobs and 10 weeks to destroy 40 million. Travel is down, restaurants are dark, drinking and handgun sales are up. Over 2 million Gen Zers have moved back in with their parents,4 and 75 million young people are going to school amidst uncertainty, conflict, and danger.

Total retail sales rose 0.7 percent in November, as holiday shopping began, and that came despite a sharp tumble in gasoline prices that reduced the dollar value of sales at gas stations by 0.8 percent. Analysts had expected a rise of only 0.4 percent. Read narrowly, the results show that some survey data suggesting weak post-Thanksgiving Black Friday sales was misleading at best; retail trade groups said at the time that they believed consumers spread their spending more evenly through November than they have in the past, and that appears to hold up.

On a visit to New York City, Robert Scoble posted on Highlight that he was going to Bloomingdale’s to buy a certain brand of jeans. As he walked through the main entrance, a sales representative knew he was headed her way because she had seen his Highlight post. She recognized him by his user ID photo. Through Highlight’s messaging feature she escorted Scoble to the jeans he had mentioned.