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Your passion is not a passing interest or even a hobby, but something that is intensely meaningful and core to your identity. For example, I play golf as a hobby. While I like the game—love it, actually—it is not core to who I am. It is, however, core to international PGA golf superstar Rory McIlroy. Asked to describe his love for the game McIlroy once said, “It’s what I think about when I get up in the morning. It’s what I think about when I go to bed.” For McIlroy, golf isn’t just a passing interest; it’s the verse that makes his heart sing.
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Carmine Gallo (The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't)