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At least once per week I post a giveaway, and many people like and share my post. Again, it’s another way to keep my page active. The more interesting or fun your posts are, the more readers want to hang out with you. The nicer you make your sites, the more people may want to linger. Make sure your banner is updated and eye-catching, detailing your newest release with buy or preorder buttons and links. Answer all of your messages. Create a tab where readers can purchase your books. Feature your website prominently on the page. Keep things organized. Make sure your book page shows the series order and offers lots of fun extras, like bonus short stories, book trailers, special reviews, or maps detailing the setting of your book. Keep things professional.
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Jennifer Probst (Write Naked: A Bestseller's Secrets to Writing Romance & Navigating the Path to Success)