Rick Rubin Quotes

All that matters is that you are making something you love, to the best of your ability, here and now.

Look for what you notice but no one else sees.

If you have an idea you’re excited about and you don’t bring it to life, it’s not uncommon for the idea to find its voice through another maker. This isn’t because the other artist stole your idea, but because the idea’s time has come.

Zoom in and obsess. Zoom out and observe. We get to choose.

In terms of priority, inspiration comes first. You come next. The audience comes last.

Living life as an artist is a practice. You are either engaging in the practice or you’re not. It makes no sense to say you’re not good at it. It’s like saying, “I’m not good at being a monk.” You are either living as a monk or you’re not. We tend to think of the artist’s work as the output. The real work of the artist is a way of being in the world.

Turning something from an idea into a reality can make it seem smaller. It changes from unearthly to earthly. The imagination has no limits. The physical world does. The work exists in both.

Oscar Wilde said that some things are too important to be taken seriously. Art is one of those things. Setting the bar low, especially to get started, frees you to play, explore, and test without attachment to results.

As artists, we seek to restore our childlike perception: a more innocent state of wonder and appreciation not tethered to utility or survival.

The magic is not in the analyzing or the understanding. The magic lives in the wonder of what we do not know.

Art is choosing to do something skilfully, caring about the details, bringing all of yourself to make the finest work you can. It is beyond ego, vanity, self-glorfification, and need for approval.

Good habits create good art. The way we do anything is the way we do everything. Treat each choice you make, each action you take, each word you speak with skillful care. The goal is to live your life in the service of art.

There’s an abundant reservoir of high-quality information in our subconscious, and finding ways to access it can spark new material to draw from.

The act of creation is an attempt to enter a mysterious realm. A longing to transcend. What we create allows us to share glimpses of an inner landscape, one that is beyond our understanding. Art is our portal to the unseen world.

Doubting yourself can lead to a sense of hopelessness, of not being inherently fit to take on the task at hand. All or nothing thinking is a nonstarter. However, doubting the quality of your work might, at times, help to improve it. You can doubt your way to excellence.

The universe is only as large as our perception of it. When we cultivate our awareness, we are expanding the universe. This expands the scope, not just of the material at our disposal to create from, but of the life we get to live.

A river of material flows through us. When we share our works and our ideas, they are replenished. If we block the flow by holding them all inside, the river cannot run and new ideas are slow to appear. In the abundant mindset, the river never runs dry. Ideas are always coming through. And an artist is free to release them with the faith that more will arrive. If we live in a mindset of scarcity, we hoard great ideas.

To vary your inspiration, consider varying your inputs. Turn the sound off to watch a film, listen to the same song on repeat, read only the first word of each sentence in a short story, arrange stones by size or color, learn to lucid dream. Break habits. Look for differences. Notice connections.

Without the spiritual component, the artist works with a crucial disadvantage. The spiritual world provides a sense of wonder and a degree of open-mindedness not always found within the confines of science. The world of reason can be narrow and filled with dead ends, while a spiritual viewpoint is limitless and invites fantastic possibilities. The unseen world is boundless.

All art is a work in progress. It’s helpful to see the piece we’re working on as an experiment. One in which we can’t predict the outcome. Whatever the result, we will receive useful information that will benefit the next experiment. If you start from the position that there is no right or wrong, no good or bad, and creativity is just free play with no rules, it’s easier to submerge yourself joyfully in the process of making things. We’re not playing to win, we’re playing to play. And ultimately, playing is fun. Perfectionism gets in the way of fun. A more skillful goal might be to find comfort in the process. To make and put out successive works with ease.

If you know what you want to do and you do it, that’s the work of a craftsman. If you begin with a question and use it to guide an adventure of discovery, that’s the work of the artist.

When you believe the work before you is the single piece that will forever define you, it's difficult to let go. The urge for perfection is overwhelming. It's too much. We are frozen, and sometimes ends up convincing ourselves that discarding the entire work is the only way to move forward.

Awareness is not a state you force. There is little effort involved, though persistence is key. It’s something you actively allow to happen. It is a presence with, and acceptance of, what is happening in the eternal now.

Think of the universe as an eternal creative unfolding. Trees blossom. Cells replicate. Rivers forge new tributaries. The world pulses with productive energy, and everything that exists on this planet is driven by that energy. Every manifestation of this unfolding is doing its own work on behalf of the universe, each in its own way, true to its own creative impulse.

Of all the great works that we can experience, nature is the most absolute and enduring. We can witness it change through the seasons. We can see it in the mountains, the oceans, the deserts, and the forest. We can watch the changes of the moon each night, and the relationship between the moon and the stars.

Artists who are able to continually create great works throughout their lives often manage to preserve these childlike qualities. Practicing a way of being that allows you to see the world through uncorrupted, innocent eyes can free you to act in concert with the universe’s timetable.

In nature, some seeds lie dormant in anticipation of the season most conducive to their growth. This is true of art as well. There are ideas whose time has not yet come. Or perhaps their time has come, but you are not yet ready to engage with them. Other times, developing a different seed may shed light on a dormant one.

To live as an artist is a way of being in the world. A way of perceiving. A practice of paying attention.

Failure is the information you need to get where you’re going.

Pay particular attention to the moments that take your breath away—a beautiful sunset, an unusual eye color, a moving piece of music, the elegant design of a complex machine.

lose. If we can tune in to the idea of making things and sharing them without being attached to the outcome, the work is more likely to arrive in its truest form.

The goal is not to fit in. If anything, it’s to amplify the differences, what doesn’t fit, the special characteristics unique to how you see the world. Instead of sounding like others, value your own voice. Develop it.

One of the greatest rewards of making art is our ability to share it. Even if there is no audience to receive it, we build the muscle of making something and putting it out into the world. Finishing our work is a good habit to develop. It boosts confidence. Despite our insecurities, the more times we can bring ourselves to release our work, the less weight insecurity has.

If you’ve truly created an innovative work, it’s likely to alienate as many people as it attracts. The best art divides the audience. If everyone likes it, you probably haven’t gone far enough.

Part of the process of letting go is releasing any thoughts of how you or your piece will be received. When making art, the audience comes last. Let's not consider how a piece will be received or a release strategy until the work is finished and we love it.

Rules direct us to average behaviors. If we’re aiming to create works that are exceptional, most rules don’t apply. Average is nothing to aspire to. The goal is not to fit in. If anything, it’s to amplify the differences, what doesn’t fit, the special characteristics unique to how you see the world.

Find the sustainable rituals that best support your work.

Expressing oneself in the world and creativity are the same. It may not be possible to know who you are without somehow expressing it.

It’s helpful to turn those voices down so you can hear the chimes of the cosmic clock ring, reminding you it’s time. Your time to participate.

The ability to look deeply is the root of creativity.

The reason to make art is to innovate and self-express, show something new, share what’s inside, and communicate your singular perspective.

We’re not playing to win, we’re playing to play. And ultimately, playing is fun. Perfectionism gets in the way of fun. A more skillful goal might be to find comfort in the process. To make and put out successive works with ease.

How do we pick up on a signal that can neither be heard nor be defined? The answer is not to look for it. Nor do we attempt to predict or analyze our way into it. Instead, we create an open space that allows it. A space so free of the normal overpacked condition of our minds that it functions as a vacuum. Drawing down the ideas that the universe is making available.

The best artists tend to be the ones with the most sensitive antennae to draw in the energy resonating at a particular moment. Many great artists first develop sensitive antennae not to create art but to protect themselves. They have to protect themselves because everything hurts more. They feel everything more deeply.

Living life as an artist is a practice. You are either engaging in the practice or you’re not. It makes no sense to say you’re not good at it. It’s like saying, “I’m not good at being a monk.” You are either living as a monk or you’re not. We tend to think of the artist’s work as the output. The real work of the artist is a way of being in the world.

On their deathbeds, people don’t think about their work or their life experiences or the items remaining on their to-do list. They think about love and family.

If the artist is happy with the work they’re creating and the viewer is enlivened by the work they’re experiencing, it doesn’t matter if they see it in the same way.

Talent is the ability to let ideas manifest themselves through you.

Create an environment where you’re free to express what you’re afraid to express.

Making the simple complicated is commonplace,” Charles Mingus once said. “Making the complicated simple, awesomely simple, that’s creativity.

Do what you can with what you have. Nothing more is needed.

There’s a reason we are drawn to gazing at the ocean. It is said the ocean provides a closer reflection of who we are than any mirror.

Consider how different your experience of the world might be if you engaged in every activity with the attention you might give to landing a plane.

Finishing our work is a good habit to develop. It boosts confidence. Despite our insecurities, the more times we can bring ourselves to release our work, the less weight insecurity has.

One indicator of inspiration is awe. We tend to take so much for granted. How can we move past disconnection and desensitization to the incredible wonders of nature and human engineering all around us? Most of what we see in the world holds the potential to inspire astonishment if looked at from a less jaded perspective. Train yourself to see the awe behind the obvious. Look at the world from this vantage point as often as possible. Submerge yourself. The beauty around us enriches our lives in so many ways. It is an end in itself. And it sets an example for our own work. We can aim to develop an eye for harmony and balance, as if our creations have always been here, like mountains or feathers.

The great artists throughout history are the ones able to maintain this childlike enthusiasm and exuberance naturally. Just as an infant is selfish, they’re protective of their art in a way that’s not always cooperative. Their needs as a creator come first. Often at the expense of their personal lives and relationships.

Art is choosing to do something skillfully, caring about the details, bringing all of yourself to make the finest work you can. It is beyond ego, vanity, self-glorification, and need for approval.

In meditation we experience the silence from which all creativity springs. The act of creation—whether from a blank page to a poem, an empty space to a building, a thought to a song or film—starts with a void. The more intimate a relationship we can build with that silent void, the more clearly the art can shine through and spring forth. Meditation is the vehicle to connect to that silence.” —Rick Rubin, Malibu 2013

The goal is to commit to a structure that can take on a life of its own, instead of creating only one of the mood strikes. Or to start each day with the question of how and when you're going to work on your art.

When you believe the work before you is the single piece that will forever define you, it's difficult to let go. The urge for perfection is overwhelming. It's too much. We are frozen, and sometimes end up convincing ourselves that discarding the entire work is the only way to move forward.

To create is to bring something into existence that wasn’t there before. It could be a conversation, the solution to a problem, a note to a friend, the rearrangement of furniture in a room, a new route home to avoid a traffic jam.

We’re all different and we’re all imperfect, and the imperfections are what makes each of us and our work interesting.

Releasing a work into the world becomes easier when we remember that each piece can never be a total reflection of us, only a reflection of who we are in this moment.

We are required to believe in something that doesn’t exist in order to allow it to come into being.

If we like what we are creating, we don’t have to know why.

When we’re making things we love, our mission is accomplished.

In its rough form, an early iteration of a work may hold an extraordinary magic. Above all this is to be protected. When working alongside others, keep the oath front of mind.

Sometimes the most valuable touch a collaborator can have is no touch at all.

Creativity is not a rare ability. It is not difficult to access. Creativity is a fundamental aspect of being human. It’s our birthright. And it’s for all of us.

When it comes to the creative process, patience is accepting that the majority of the work we do is out of our control.

The making of art is not a competitive act. Our work is representative of the self.

Any framework, method, or label you impose on yourself is just as likely to be a limitation as an opening.

The synergy of a group is as important— if not more important— than the talent of the individuals.

However you frame yourself as an artist, the frame is too small.

The goal of art isn’t to attain perfection. The goal is to share who we are. And how we see the world.

Our point of view, not our drawing skills or musical virtuosity or ability to tell a story.

Formulating an opinion is not listening.

it’s not yet completed. When it has eight mistakes, it might be.

Think to yourself: I’m just here to create.

Maybe the best idea is the one you’re going to come up with this evening.

Art is a reverberation of an impermanent life.

Source makes available. The filter distills. The vessel receives. And often this happens beyond our control.

Turning something from an idea into a reality can make it seem smaller. It changes from unearthly to earthly. The imagination has no limits. The physical world does. The work exists in both.

Many great artists first develop sensitive antennae not to create art but to protect themselves. They have to protect themselves because everything hurts more. They feel everything more deeply.

We are all antennae for creative thought. Some transmissions come on strong, others are more faint. If your antenna isn’t sensitively tuned, you’re likely to lose the data in the noise. Particularly since the signals coming through are often more subtle than the content we collect through sensory awareness. They are energetic more than tactile, intuitively perceived more than consciously recorded.

Similarly, the total output of human creativity, in all its kaleidoscopic breadth, pieces together the fabric forming our culture. The underlying intention of our work is the aspect allowing it to fit neatly into this fabric. Rarely if ever do we know the grand intention, yet if we surrender to the creative impulse, our singular piece of the puzzle takes its proper shape. Intention is all there is. The work is just a reminder.

One thing I learned through having spellcheck is that I regularly make up words. I’ll type a word and then the computer will tell me it doesn’t exist. Since it sounds like what I’m aiming to say, I sometimes decide to use it anyway. I know what it means, and perhaps the reader will understand the meaning better than if I used an actual word.

If you make the choice of reading classic literature every day for a year, rather than reading the news, by the end of that time period you’ll have a more honed sensitivity for recognizing greatness from the books than from the media.

If you make the choice of reading classic literature every day for a year, rather than reading the news, by the end of that time period you’ll have a more honed sensitivity for recognizing greatness from the books than from the media.

Consider that it might not have been your initial style that attracted success, but your personal passion within it. So if your passion changes course, follow it. Your trust in your instincts and excitement are what resonate with others.

Our life’s work is far greater than any individual container. The works we do are at most chapters. There will always be a new chapter, and another after that. Though some might be better than others, that is not our concern. Our objective is to be free to close one chapter and move on to the next, and to continue that process for as long as it pleases us.

Epiphanies are hidden in the most ordinary of moments: the casting of a shadow, the smell of a match igniting, an unusual phrase overheard or misheard. A dedication to the practice of showing up on a regular basis is the main requirement. [for inspiration]

It’s not always easy to follow the subtle energetic information the universe broadcasts, especially when your friends, family, coworkers, or those with a business interest in your creativity are offering seemingly rational advice that challenges your intuitive knowing. To the best of my ability, I’ve followed my intuition to make career turns, and been recommended against doing so every time. It helps to realize that it’s better to follow the universe than those around you. Interference may also come from the voices within. The ones in your head that murmur you’re not talented enough, your idea isn’t good enough, art isn’t a worthwhile investment of your time, the result won’t be well-received, you’re a failure if the creation isn’t successful. It’s helpful to turn those voices down so you can hear the chimes of the cosmic clock ring, reminding you it’s time. Your time to participate.

Thoughts and habits not conducive to the work: Believing you’re not good enough. Feeling you don’t have the energy it takes. Mistaking adopted rules for absolute truths. Not wanting to do the work (laziness). Not taking the work to its highest expression (settling). Having goals so ambitious that you can’t begin. Thinking you can only do your best work in certain conditions. Requiring specific tools or equipment to do the work. Abandoning a project as soon as it gets difficult. Feeling like you need permission to start or move forward. Letting a perceived need for funding, equipment, or support get in the way. Having too many ideas and not knowing where to start. Never finishing projects. Blaming circumstances or other people for interfering with your process. Romanticizing negative behaviors or addictions. Believing a certain mood or state is necessary to do your best work. Prioritizing other activities and responsibilities over your commitment to making art. Distractibility and procrastination. Impatience. Thinking anything that’s out of your control is in your way.

The point Wooden was making was that creating effective habits, down to the smallest detail, is what makes the difference between winning and losing games. Each habit might seem small, but added together, they have an exponential effect on performance. Just one habit, at the top of any field, can be enough to give an edge over the competition.

In Japanese pottery, there’s an artful form of repair called kintsugi. When a piece of ceramic pottery breaks, rather than trying to restore it to its original condition, the artisan accentuates the fault by using gold to fill the crack. This beautifully draws attention to where the work was broken, creating a golden vein. Instead of the flaw diminishing the work, it becomes a focal point, an area of both physical and aesthetic strength. The scar also tells the story of the piece, chronicling its past experience.

This practice—of never assuming an experience you have is the whole story—will support you in a life of open possibility and equanimity. When we obsessively focus on these events, they may appear catastrophic. But they’re just a small aspect of a larger life, and the further you zoom back, the smaller each experience becomes. Zoom in and obsess. Zoom out and observe. We get to choose.

Often when working with others, different ideas are put forward and end up in competition. Based on experience, we may believe we can see what each person is imagining and what the result will be. It’s impossible, though, to know exactly what someone else is thinking. And if we can’t predict how our own ideas will work—and we can’t!—how can we draw conclusions about what someone else imagines?

As children, we experience much less interference between receiving ideas and internalizing them. We accept new information with delight instead of making comparisons to what we already believe; we live in the moment rather than worrying about future consequences; we are spontaneous more than analytical; we are curious, not jaded. Even the most ordinary experiences in life are met with a sense of awe. Deep sadness and intense excitement can come within moments of each other. There’s no facade and no attachment to a story.

Awareness In most of our daily activities we choose the agenda and develop a strategy to achieve the goal at hand. We create the program. Awareness moves differently. The program is happening around us. The world is the doer and we are the witness. We have little or no control over the content. The gift of awareness allows us to notice what’s going on around and inside ourselves in the present moment. And to do so without attachment or involvement. We may observe bodily sensations, passing thoughts and feelings, sounds or visual cues, smells and tastes. Through detached noticing, awareness allows an observed flower to reveal more of itself without our intervention. This is true of all things. Awareness is not a state you force. There is little effort involved, though persistence is key. It’s something you actively allow to happen. It is a presence with, and acceptance of, what is happening in the eternal now. As soon as you label an aspect of Source, you’re no longer noticing, you’re studying. This holds true of any thought that takes you out of presence with the object of your awareness, whether analysis or simply becoming aware that you’re aware. Analysis is a secondary function. The awareness happens first as a pure connection with the object of your attention. If something strikes me as interesting or beautiful, first I live that experience. Only afterward might I attempt to understand it. Though we can’t change what it is that we are noticing, we can change our ability to notice. We can expand our awareness and narrow it, experience it with our eyes open or closed. We can quiet our inside so we can perceive more on the outside, or quiet the outside so we can notice more of what’s happening inside. We can zoom in on something so closely it loses the features that make it what it appears to be, or zoom so far out it seems like something entirely new. The universe is only as large as our perception of it. When we cultivate our awareness, we are expanding the universe. This expands the scope, not just of the material at our disposal to create from, but of the life we get to live.