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That’s the revenge of the Tipping Point: The very same tools we use to build a better world can also be used against
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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In the end, nearly everyone was in agreement. Something dramatic happened when a once-insignificant set of outsiders reached between one-quarter and one-third of the population of whatever group they were joining.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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Epidemics have rules. They have boundaries. They are subject to overstories—and we are the ones who create overstories. They change in size and shape when they reach a tipping point—and it is possible to know when and where those tipping points are. They are driven by a number of people, and those people can be identified. The tools necessary to control an epidemic are sitting on the table, right in front of us. We can let the unscrupulous take them. Or we can pick them up ourselves, and use them to build a better world.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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The best solution to a monoculture epidemic is to break up the monoculture.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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Communities have their own stories, and those stories are contagious.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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But what you give up in a world of uniformity is resilience.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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I think we can go one step further. I think we can call the Magic Third a universal law. (Or at least something very close to universal.)
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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Adding a second woman clearly helps,” the study goes on. But it still wasn’t enough: The magic seems to occur when three or more women serve on a board together. Three out of nine people. The Magic Third!
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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If the world can be moved by just the slightest push, then the person who knows where and when to push has real power. So who are those people? What are their intentions? What techniques are they using? In the world of law enforcement, the word forensic refers to an investigation of the origins and scope of a criminal act: “reasons, culprits, and consequences.” Revenge of the Tipping Point is an attempt to do a forensic investigation of social epidemics.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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Santo had the right to love them both equally, without feeling the pressure of having one parent's dislike of the other to corrupt his view - a point brought home to them both by a stern grandmother, who had found herself flung into the role of referee between them at a time when their mutual hostility had been running at its highest.
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Michelle Reid (The Italian's Revenge)
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They had to figure out a way to characterize me in some special way because I was with them—and I was not meant to be with them.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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In the spring of 1978 over 100 million Americans viewed some part of NBC’s mini-series titled The Holocaust [sic]—the screening was a major cultural event. As an immediate consequence, the capitalized and unmodified “Holocaust
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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Program/ Year/ Viewers (in millions)/ Share of audience for finale: M*A*S*H/ 1983/ 106/ 45.5 Cheers/ 1994/ 80.4/ 30.9 Seinfeld/ 1998/ 76/ 27.5 Friends/ 2004/ 52.5/ 17.9 Big Bang Theory/ 2019/ 18/ 5.4
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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It seems Nick finally found the tipping point—touching what Todd sees as “his toy.” I guess that’s what I always was: his toy to play with, to show off, to treat however he saw fit. And now that someone else is playing with it, he wants it back.
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Morgan Elizabeth (Big Nick Energy (Seasons of Revenge, #1.5))
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In Chapter 4, I talked about the strange dynamics of tipping points found in Damon Centola’s name game. Centola wanted to know how many “dissidents” it would take to disrupt a consensus reached by the majority. And his answer was, It doesn’t take a lot. Once 25 percent of the members of any group start pushing for a new name, the rest of the group quickly folds its cards and goes along.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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If you read your contract closely, it says that the show is to be ninety minutes in length. It is to cost X. That’s the budget. Nowhere in that do we ever say that it has to be good. And if you are so robotic and driven that you feel the pressure to push yourself in that way to make it good, don’t come to us and say you’ve been treated unfairly, because you’re trying hard to make it good and we’re getting in your way. Because at no point did we ask for it to be good. That you’re neurotic is a bonus to us. Our job is to lie, cheat, and steal—and your job is to do the show.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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In medicine there is a term for the kind of illness that is caused by the intervention of doctors: iatrogenesis. You treat someone with a drug, and the side effects turn out to be worse than the disease. You do a minor operation, and the patient dies of complications. Iatrogenic illness is well-intentioned. No one is trying to harm the patient. But a doctor has no right to use the passive voice and speak of the patient who has been harmed.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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I always like to quote this line from a Scottish writer, Andrew Fletcher,” Gross said. “‘If I can write the songs of a nation, I don’t care who writes their laws.’”7 We need to pay more attention to the songs we’re singing.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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Moving from the position that a problem belongs to all of us to the position that a problem is being caused by a few of us is really difficult.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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washed away. “If you stay well hydrated, your upper airways will capture pathogens all the time, and they move them—within twenty minutes or an hour—out into your gut and you swallow… and they’re eliminated that way,” Edwards said. “But when you’re dehydrated, there’s no water in the car wash.” And with the car wash broken, things like virus particles get past the cleansing operation in your upper airways and into your lungs. That’s why being dehydrated makes you more vulnerable to colds and the flu and COVID: When you exhale, those virus particles come back out—and now you are more likely not just to contract a virus but to spread it. The particles hit your dry airways and break up into a concentrated, foamy spray, like a big wave hitting a beach.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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addict losing the “power to differentiate between right and wrong”—one of those overheated Maddenisms that makes us roll our eyes today?
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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Portenoy’s initial reaction to Kanner was then the mainstream position in medicine. If someone was in severe pain with a bad back, you tried to fix their back. If a cancer patient was in pain, you focused on treating the cancer. Pain was just a manifestation of an underlying problem. But Kanner was part of a group who believed that approach was backward—that if someone was in pain, for whatever reason, you should treat the pain. For Portenoy, that first meeting with his mentor was an epiphany. He became convinced that, because medicine was thinking of pain as a symptom rather than a problem in and of itself, his profession was letting patients suffer needlessly. Doctors needed to take pain seriously, which meant, Portenoy believed, that they should not be afraid to prescribe opioids.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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I have much experience in the realms of amour,’ ROMS says. ‘My years in demolition and negotiation have taught me first hand about the effects of love, with my specialties being rampages, revenge bombings, and murder-suicides.’
I sit on an empty canister of laxative gas. ‘Go ahead,’ I say.
‘Here are a couple tips. First, love and firearms don’t mix. That also goes for drugs, alcohol, or artificial stimulants.’
‘Too late for that one.’
‘Next, when making decisions in matters of love, avoid ledges, bridges, rooftops, towers, and open windows.’
‘Strike two.’
‘Most important,’ and here he pauses. ‘Never, ever diss a friend over a girl.’
‘Ouch,’ I say. ‘Point taken. But those are all don’ts. I need the dos, man.’
ROMS thinks on this. He sniffs the vacant air as if for wisdom, then continues.
‘To begin with,’ he says, ‘She might be hungry. Supply her with pizza. People need food to make good decisions. Sharing food is also an ancient ritual of trust and friendship. Next, show your good faith – give her something, a gift perhaps, no strings. Then, open the lines of communication and be prepared to listen. Finally, give her space and time to make up her own mind, without any pressure. If all else fails, offer yourself in exchange.’
‘In exchange for what?’
‘Um,’ ROMS says, ‘the hostages?’
‘Hostages? There aren’t any hostages. You don’t know anything about love, do you? You don’t know the first thing.
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Adam Johnson
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I have much experience in the realms of amour,’ ROMS says. ‘My years in demolition and negotiation have taught me first hand about the effects of love, with my specialties being rampages, revenge bombings, and murder-suicides.’
I sit on an empty canister of laxative gas. ‘Go ahead,’ I say.
‘Here are a couple tips. First, love and firearms don’t mix. That also goes for drugs, alcohol, or artificial stimulants.’
‘Too late for that one.’
‘Next, when making decisions in matters of love, avoid ledges, bridges, rooftops, towers, and open windows.’
‘Strike two.’
‘Most important,’ and here he pauses. ‘Never, ever diss a friend over a girl.’
‘Ouch,’ I say. ‘Point taken. But those are all don’ts. I need the dos, man.’
ROMS thinks on this. He sniffs the vacant air as if for wisdom, then continues.
‘To begin with,’ he says, ‘She might be hungry. Supply her with pizza. People need food to make good decisions. Sharing food is also an ancient ritual of trust and friendship. Next, show your good faith – give her something, a gift perhaps, no strings. Then, open the lines of communication and be prepared to listen. Finally, give her space and time to make up her own mind, without any pressure. If all else fails, offer yourself in exchange.’
‘In exchange for what?’
‘Um,’ ROMS says, ‘the hostages?’
‘Hostages? There aren’t any hostages. You don’t know anything about love, do you? You don’t know the first thing.
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Adam Johnson (Emporium)
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In his book The Rules of Contagion: Why Things Spread and Why They Stop, epidemiologist Adam Kucharski writes: “Viewing at-risk people as special or different can encourage a ‘them and us’ attitude.” Focusing on superspreaders, he says, is dangerous, “leading to segregation and stigma.” He’s right! The problem is that nature does not follow the politically convenient course.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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Liberals, moderates and conservatives in most cases disagreed strongly on hot button issues only if they didn't watch a lot of television. But the more television people of all ideological persuasions watched, the more they started to agree. When a large group of people watched the same stories night after night, it brings them together. Here’s Gross again, “it's not the media pushing this button to get that effect. Its media is creating the cultural consciousness about how the world works.” The stories told on television shaped the kinds of things people thought about the conversations they had, the things they valued. The things they dismissed and that shared experience was so powerful and transformative that knowing how much television someone watched was a better predictor of how they saw current issues than knowing who they voted for in the last election.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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I always like to quote this line from. Of Scottish writer Andrew Fletcher. “If I can write the songs of a nation, I don't care who writes their laws.” We need to pay more attention to the songs we're singing.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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The magic third turns up in all kinds of places. Take corporate boards, for example. They're among the most powerful institutions in the modern economy. Virtually every company of consequence has a group of typically around 9 experienced business people who provide guidance to the chief executive officer. Historically, boards have been all male, but slowly doors have opened to women and a body of research shows that having women on a board makes the board different. The research suggests that women on boards are more willing to ask difficult questions. They value collaboration more. They're better listeners. In other words, there's a woman effect. But how many women do you need on a board to get the woman effect? It isn't One…. It's just like Cantor predicted. When a woman is all alone, she stands out as a woman, but she becomes invisible as a person. Adding a second woman clearly helps, The study goes on, but it still wasn't enough. The magic seems to occur when three or more women serve on a board together. Three out of nine people. That magic third!
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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When a woman is all alone, she stands out as a woman, but she becomes invisible as a person.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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I'm not shy and trying to get your voice heard around the table. It's not easy.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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One woman remembers what happened when the board she belonged to invited the group of outside auditors to give a presentation. They come into the room, they walk down one side of the boardroom and shake hands with everybody. They shook hands with the two guys on my left, skipped me, and then shook hands with the next guy and then they left.
The group started talking about their presentation and I said, "I have to interrupt. Did you notice what happened?
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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What if age and obesity really are the two biggest predictors of super spreading? Does that mean that in the middle of a pandemic, passengers will refuse to sit next to overweight people? On a plane, what if the answer is viscous saliva and someone comes up with a 10 second test to measure if someone is in the 99th percentile? Would a restaurant or a movie theater or a church be justified in asking everyone at the door to take a saliva test and then turn away those whose results fall at the extreme end?
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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This is from a study where 50 female executives at major companies were interviewed about their experiences. You could make a point that's valid. 2 minutes later Joe says exactly the same thing and all the guys congratulate him. It is hard even at our level to get your voice heard. You have to find a way to wedge in.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)
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embarrassed by their accents. They were embarrassed by their tattoos. They were embarrassed that their children didn’t have grandparents or family members at the school plays that every other kid had.
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Malcolm Gladwell (Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering)