Restaurant Advertisement Quotes

All worries are less with wine.

Why do I constantly feel as if all of you are speaking a foreign language? What is ‘grabbing a burger at the Hard Rock’ supposed to mean? (Julian) The Hard Rock Café is a restaurant. (Grace) You eat at a place that advertises its food is hard as a rock? (Julian)

Hunger gives flavour to the food.

Some people when they see cheese, chocolate or cake they don't think of calories.

Some bemoan the brutalism of socialist architecture, but was the blandness of capitalist architecture any better? One could drive for miles along a boulevard and see nothing but parking lots and the kudzu of strip malls catering to every need, from pet shops to water dispensaries to ethnic restaurants and every other imaginable category of mom-and-pop small business, each one an advertisement for the pursuit of happiness.

She may have found a little more than peace. There was something unnatural, a little unhealthy, about the way she inhaled Veda’s smell as she dedicated the rest of her life to this child who had been spared, as she resolved that the restaurant must open today, as advertised, and that it must not fail.

Drenched in café au lait stucco, the mall was bordered by an example of America’s most unique architectural contribution to the world, a parking lot. Some bemoan the brutalism of socialist architecture, but was the blandness of capitalist architecture any better? One could drive for miles and see nothing but parking lots and the kudzu of strip malls catering to every need, from pet shops to water dispensaries to ethnic restaurants and every other imaginable category of mom-and-pop small business, each one an advertisment for the pursuit of happiness.

happening. He went into a restaurant and sat down. A radio was blaring out the latest composition in dissarythm, the new quarter-tone dance music in which chorded woodwinds provided background patterns for the mad melodies pounded on tuned tomtoms. Between each number and the next a frenetic announcer extolled the virtues of a product. Munching a sandwich, Roger listened appreciatively to the dissarhythm and managed not to hear the commercials. Most intelligent people of the nineties had developed a type of radio deafness which enabled them not to hear a human voice coming from a loudspeaker, although they could hear and enjoy the then-infrequent intervals of music between announcements. In an age when advertising competition was so keen that there was scarcely a bare wall or an unbillboarded lot within miles of a population center, discriminating people could retain normal outlooks on life only by carefully-cultivated partial blindness and partial deafness which enabled them to ignore the bulk of that concerted assault upon their senses. For that reason a good part of the newscast which followed the dissarhythm program went, as it were, into one

Your first sign something may be amiss comes quickly, the moment you get off the plane at the airport in Baltimore. After months of deprivation, American excess is overwhelming. Crowds of self-important bustling businessmen. Shrill and impatient advertising that saturates your eyes and ears. Five choices of restaurant, with a hundred menu items each, only a half-minute walk away at all times. In the land you just left, dinners are uniformly brown and served on trays when served at all. I was disoriented by the choice, the lights, the infinite variety of gummy candy that filled an entire wall of the convenience store, a gluttonous buffet repeated every four gates. The simple pleasure of a cup of coffee after a good night’s sleep, sleep you haven’t had since you received your deployment orders, seems overly simple when reunited with such a vast volume of overindulgent options. But the shock wears off, more quickly for some, but eventually for most. Fast food and alcohol are seductive, and I didn’t fight too hard. Your old routine is easy to fall back into, preferences and tastes return. It’s not hard to be a fussy, overstuffed American. After a couple of months, home is no longer foreign, and you are free to resume your old life. I thought I did. Resume my old life, that is. I was wrong.

the man who has spread the knowledge of English from Cape St. Vincent to the Ural Mountains is the Englishman who, unable or unwilling to learn a single word of any language but his own, travels purse in hand into every corner of the Continent. One may be shocked at his ignorance, annoyed at his stupidity, angry at his presumption. But the practical fact remains; he it is that is anglicising Europe. For him the Swiss peasant tramps through the snow on winter evenings to attend the English class open in every village. For him the coachman and the guard, the chambermaid and the laundress, pore over their English grammars and colloquial phrase books. For him the foreign shopkeeper and merchant send their sons and daughters in their thousands to study in every English town. For him it is that every foreign hotel- and restaurant-keeper adds to his advertisement: "Only those with fair knowledge of English need apply." Did the English-speaking races make it their rule to speak anything else than English, the marvellous progress of the English tongue throughout the world would stop. The English-speaking man stands amid the strangers and jingles his gold. "Here," cries, "is payment for all such as can speak English." He it is who is the great educator. Theoretically we may scold him; practically we should take our hats off to him. He is the missionary of the English tongue.

At the risk of oversimplifying a topic that deserves entire books, we can summarize like this: During enslavement, many Black cooks learned their way around kitchens because their lives could depend on having that knowledge and skill. After slavery was abolished, many took to slinging fried chicken (or cooking in general) as one way to make a living. Interestingly, it wasn’t until Black folks began navigating their supposed freedoms-applying to schools, looking for paid work, seeking housing-that cartoonish, offensive images of Black folks eagerly consuming chicken or stealing chickens began to appear in essays, comics, advertisements, and postcards, perpetuating a narrative by white society that Black people were subhuman and needed to be controlled, policed, and locked out of mainstream opportunities. Exacerbated by the deep white resentment of Black people’s increasing social and political mobility (this period saw the largest representation of Black people in Congress than any time since), the idea took root that being Black meant that you loved fried chicken so much that you couldn’t resist it. This narrative is a painful legacy of slavery that wasn’t of our own making and is ironic, given that people all over the world get down with wings and things. But the essence of this stereotype persists. We know folks who refuse to eat fried chicken around white people, or chefs who don’t cook it in their restaurants, because they feel that’s the only thing certain diners expect from them…American fried chicken tastes good. It’s also complicated.

Except then a local high school journalism class decided to investigate the story. Not having attended Columbia Journalism School, the young scribes were unaware of the prohibition on committing journalism that reflects poorly on Third World immigrants. Thanks to the teenagers’ reporting, it was discovered that Reddy had become a multimillionaire by using H-1B visas to bring in slave labor from his native India. Dozens of Indian slaves were working in his buildings and at his restaurant. Apparently, some of those “brainy” high-tech workers America so desperately needs include busboys and janitors. And concubines. The pubescent girls Reddy brought in on H-1B visas were not his nieces: They were his concubines, purchased from their parents in India when they were twelve years old. The sixty-four-year-old Reddy flew the girls to America so he could have sex with them—often several of them at once. (We can only hope this is not why Mark Zuckerberg is so keen on H-1B visas.) The third roommate—the crying girl—had escaped the carbon monoxide poisoning only because she had been at Reddy’s house having sex with him, which, judging by the looks of him, might be worse than death. As soon as a translator other than Reddy was found, she admitted that “the primary purpose for her to enter the U.S. was to continue to have sex with Reddy.” The day her roommates arrived from India, she was forced to watch as the old, balding immigrant had sex with both underage girls at once.3 She also said her dead roommate had been pregnant with Reddy’s child. That could not be confirmed by the court because Reddy had already cremated the girl, in the Hindu tradition—even though her parents were Christian. In all, Reddy had brought seven underage girls to the United States for sex—smuggled in by his brother and sister-in-law, who lied to immigration authorities by posing as the girls’ parents.4 Reddy’s “high-tech” workers were just doing the slavery Americans won’t do. No really—we’ve tried getting American slaves! We’ve advertised for slaves at all the local high schools and didn’t get a single taker. We even posted flyers at the grade schools, asking for prepubescent girls to have sex with Reddy. Nothing. Not even on Craigslist. Reddy’s slaves and concubines were considered “untouchables” in India, treated as “subhuman”—“so low that they are not even considered part of Hinduism’s caste system,” as the Los Angeles Times explained. To put it in layman’s terms, in India they’re considered lower than a Kardashian. According to the Indian American magazine India Currents: “Modern slavery is on display every day in India: children forced to beg, young girls recruited into brothels, and men in debt bondage toiling away in agricultural fields.” More than half of the estimated 20.9 million slaves worldwide live in Asia.5 Thanks to American immigration policies, slavery is making a comeback in the United States! A San Francisco couple “active in the Indian community” bought a slave from a New Delhi recruiter to clean house for them, took away her passport when she arrived, and refused to let her call her family or leave their home.6 In New York, Indian immigrants Varsha and Mahender Sabhnani were convicted in 2006 of bringing in two Indonesian illegal aliens as slaves to be domestics in their Long Island, New York, home.7 In addition to helping reintroduce slavery to America, Reddy sends millions of dollars out of the country in order to build monuments to himself in India. “The more money Reddy made in the States,” the Los Angeles Times chirped, “the more good he seemed to do in his hometown.” That’s great for India, but what is America getting out of this model immigrant? Slavery: Check. Sickening caste system: Check. Purchasing twelve-year-old girls for sex: Check. Draining millions of dollars from the American economy: Check. Smuggling half-dead sex slaves out of his slums in rolled-up carpets right under the nose of the Berkeley police: Priceless.

Self-Obsession & Self-Presentation on Social-Media" Some people always post their cars/bikes photos because they love their cars/bikes so much. Some people always post their dogs/cats/birds/fish/pets photos because they love their pets so much. Some people always post their children’s/families photos because they love their children/families so much. Some people always post their daily happy/sad moments because they love sharing their daily lives so much. Some people always post their poems/songs/novels/writings because they love being poets/lyricists/novelists/writers so much. Some people always copy paste other people’s writings/quotes without mentioning the actual writers name because they love seeking attention/fame so much. [Unacceptable & Illegal] Some people always post their plants/garden’s photos because they love planting/gardening so much. Some people always post their art/paintings because they love their creativity so much. Some people always post their home-made food because they love cooking/thoughtful-presentation so much. Some people always post their makeup/hairstyles selfies because they love wearing makeup/doing hair so much. Some people always post their party related photos because they love those parties so much. Some people always post their travel related photos because they love traveling so much. Some people always post their selfies because they love taking selfies so much. Some people always post restaurant/street-foods because they love eating in restaurants/streets so much. Some people always post their job-related photos because they love their jobs so much. Some people always post religious things because they love spreading their religion so much. Some people always post political things because they love politics/power so much. Some people always post inspirational messages because they love being spiritual. Some people always share others posts because they love sharing links so much. Some people always post their creative photographs because they love photography so much. Some people always post their business-related products because they love advertising so much. And some people always post complaints about other people’s post because they love complaining so much

True, there's an aisle devoted to foreign foods, and then there are familiar foods that have been through the Japanese filter and emerged a little bit mutated. Take breakfast cereal. You'll find familiar American brands such as Kellogg's, but often without English words anywhere on the box. One of the most popular Kellogg's cereals in Japan is Brown Rice Flakes. They're quite good, and the back-of-the-box recipes include cold tofu salad and the savory pancake okonomiyaki, each topped with a flurry of crispy rice flakes. Iris and I got mildly addicted to a Japanese brand of dark chocolate cornflakes, the only chocolate cereal I've ever eaten that actually tastes like chocolate. (Believe me, I've tried them all.) Stocking my pantry at Life Supermarket was fantastically simple and inexpensive. I bought soy sauce, mirin, rice vinegar, rice, salt, and sugar. (I was standing right in front of the salt when I asked where to find it This happens to me every time I ask for help finding any item in any store.) Total outlay: about $15, and most of that was for the rice. Japan is an unabashed rice protectionist, levying prohibitive tariffs on imported rice. As a result, supermarket rice is domestic, high quality, and very expensive. There were many brands of white rice to choose from, the sacks advertising different growing regions and rice varieties. (I did the restaurant wine list thing and chose the second least expensive.) Japanese consumers love to hear about the regional origins of their foods. I almost never saw ingredients advertised as coming from a particular farm, like you'd see in a farm-to-table restaurant in the U.S., but if the milk is from Hokkaido, the rice from Niigata, and the tea from Uji, all is well. I suppose this is not so different from Idaho potatoes and Florida orange juice. When I got home, I opened the salt and sugar and spooned some into small bowls near the stove. The next day I learned that Japanese salt and sugar are hygroscopic: their crystalline structure draws in water from the air (and Tokyo, in summer, has enough water in the air to supply the world's car washes). I figured this was harmless and went on licking slightly moist salt and sugar off my fingers every time I cooked.

You can’t go wrong when you’re greeted by a vulture statue wearing a sombrero. It’s the first Mexican restaurant on the outskirts of AJ, advertising, “One burrito away from the Lost Dutchman Gold Mine.” If you’re going to eat refried beans, it’s imperative to have a sense of humor.

American brewer Schlitz was a highly successful brand of beer in the United States, but it saw its sales tumble from 18 million barrels in 1974 to one million barrels in 1988 through sheer mismanagement.1 The American brewer underestimated the effect of reducing quality to gain cost savings. It accelerated its fermentation process, substituted corn syrup for the traditional barley malt and changed stabiliser. The consumer spotted these cost savings, and their perceptions of the brand’s quality fell. Heavy advertising expenditures and a return to the previous quality were in vain. The mindspace had been taken by competitors Miller and Anheuser-Busch, and could not easily be retaken. The once strong Schlitz brand was relegated to cheap beer status and became increasingly difficult to find in bars and restaurants, especially

Those captivated by the cult of celebrity do not examine voting records or compare verbal claims with written and published facts and reports. The reality of their world is whatever the latest cable news show, political leader, advertiser, or loan officer says is reality. The illiterate, the semiliterate, and those who live as though they are illiterate are effectively cut off from the past. They live in an eternal present. They do not understand the predatory loan deals that drive them into foreclosure and bankruptcy. They cannot decipher the fine print on the credit card agreements that plunge them into unmanageable debt. They repeat thought-terminating clichés and slogans. They are hostage to the constant jingle and manipulation of a consumer culture. They seek refuge in familiar brands and labels. They eat at fast-food restaurants not only because it is cheap, but also because they can order from pictures rather than from a menu. And those who serve them, also often semiliterate or illiterate, punch in orders on cash registers whose keys are usually marked with pictures. Life is a state of permanent amnesia, a world in search of new forms of escapism and quick, sensual gratification.

A sign advertising lunches and dinners swung from a post in front of a small white cottage. Flowered curtains hung at the windows and rose-bushes were in bloom along the walk. “Doesn’t look like a hideout for thieves,” said Joe, disappointed. Frank pointed out that the attractive front might be only a cover for some sinister doings inside. He insisted they find out, adding: “Guess we all could eat, anyway. Let’s go in. I’ll telephone and tell Mother we won’t be home for lunch.” The woman who owned the restaurant prepared a delicious meal for the boys, while they looked around. They saw the entire cottage, even the basement, for the owner proudly showed them her preserve closet. There was nothing the least bit suspicious about the house.

Well,” I said, “right now I make a living as a freelance writer and part-time English teacher. I never wanted to teach school. I want to write, but my journalism career hasn’t gone anywhere. I can’t seem to get beyond writing puff restaurant reviews for what’s basically an advertising circular, and I’m desperate to do something more meaningful, and interesting, and challenging with my life.” “Ministry is certainly all that,” he said. “But why ministry in particular?” Hearing him preach, I said, had given me the idea. I was drawn to how he immersed himself deeply in a spiritual concept, then reported back to us what he’d learned. Also, I had developed an intense interest in the church—how it functioned and what it gave to its members. “And what does a church give to its members?” I hadn’t prepared an answer to this. “I can really only speak for myself,” I said. “Church is the one place I know that privileges the soul, that focuses on spiritual values and bases a community on them.

Lie #3: Advertisers and fast-food restaurants know what will make you happy.

That Christmas, the now long-closed Parisian restaurant Voisin famously advertised one of the dishes on its festive menu: ‘cat flanked by rats.’ The same menu also had elephant and kangaroo on offer as the starving city pillaged its zoos.

Can subliminal advertising be seen as a form of libertarian paternalism? After all, it steers people’s choices, but it does not make their decisions for them. So do we embrace subliminal advertising—so long as it is in the interest of desirable ends? [C]ompare subliminal advertising to something just as cunning. If you want people to lose weight, one effective strategy is to put mirrors in the cafeteria. When people see themselves in the mirror, they may eat less if they are chubby. Is this okay? And if mirrors are acceptable, what about mirrors that are intentionally unflattering? Are such mirrors an acceptable strategy in the cafeteria? If so, what should we think about flattering mirrors in a fast food restaurant?

We passed gas stations and chain food restaurants, with their billboards advertising happiness. I know the images in magazines and on TV aren't true representations of the world; I mean, that's obvious. But I still get this sinking feeling of disappointment, as if it is the world I should see.

But it isn’t the fun of DIY invention, urban exploration, physical danger, and civil disorder that the Z-Boys enjoyed in 1976. It is fun within serious limits, and for all of its thrills it is (by contrast) scripted. And rather obedient. The fact that there are public skateparks and high-performance skateboards signals progress: America has embraced this sport, as it did bicycles in the nineteenth century. Towns want to make skating safe and acceptable. The economy has more opportunity to grow. America is better off for all of this. Yet such government and commercial intervention in a sport that was born of radical liberty means that the fun itself has changed; it has become mediated. For the skaters who take pride in their flashy store-bought equipment have already missed the Z-Boys’ joke: Skating is a guerrilla activity. It’s the fun of beating, not supporting, the system. P. T. Barnum said it himself: all of business is humbug. How else could business turn a profit, if it didn’t trick you with advertising? If it didn’t hook you with its product? This particular brand of humbug was perfected in the late 1960s, when merchandise was developed and marketed and sold to make Americans feel like rebels. Now, as then, customers always pay for this privilege, and purveyors keep it safe (and generally clean) to curb their liability. They can’t afford customers taking real risks. Plus it’s bad for business to encourage real rebellion. And yet, marketers know Americans love fun—they have known this for centuries. And they know that Americans, especially kids, crave autonomy and participation, so they simulate the DIY experience at franchises like the Build-A-Bear “workshops,” where kids construct teddy bears from limited options, or “DIY” restaurants, where customers pay to grill their own steaks, fry their own pancakes, make their own Bloody Marys. These pay-to-play stores and restaurants are, in a sense, more active, more “fun,” than their traditional competition: that’s their big selling point. But in both cases (as Barnum knew) the joke is still on you: the personalized bear is a standardized mishmash, the personalized food is often inedible. As Las Vegas knows, the house always wins. In the history of radical American fun, pleasure comes from resistance, risk, and participation—the same virtues celebrated in the “Port Huron Statement” and the Digger Papers, in the flapper’s slang and the Pinkster Ode. In the history of commercial amusement, most pleasures for sale are by necessity passive. They curtail creativity and they limit participation (as they do, say, in a laser-tag arena) to a narrow range of calculated surprises, often amplified by dazzling technology. To this extent, TV and computer screens, from the tiny to the colossal, have become the scourge of American fun. The ubiquity of TV screens in public spaces (even in taxicabs and elevators) shows that such viewing isn’t amusement at all but rather an aggressive, ubiquitous distraction. Although a punky insurgency of heedless satire has stung the airwaves in recent decades—from equal-opportunity offenders like The Simpsons and South Park to Comedy Central’s rabble-rousing pundits, Jon Stewart and Stephen Colbert—the prevailing “fun” of commercial amusement puts minimal demands on citizens, besides their time and money. TV’s inherent ease seems to be its appeal, but it also sends a sobering, Jumbotron-sized message about the health of the public sphere.

No one ever said, "This restaurant was horrible, but did you see those ads in the paper!?

In practice, ship and iterate means that marketing programs and PR pushes should be minimal at launch. If you are in the restaurant business, you call this a soft opening. When you push the babies out of the nest, don’t give them a jetpack or even a parachute—let them fly on their own. (Note: This is a metaphor.) Invest only when they get some lift. Google’s Chrome is a great example of this—it launched in 2008 with minimal fanfare and practically no marketing budget and gained terrific momentum on its own, based solely on its excellence. Later, around the time the browser pushed past seventy million users, the team decided to pour fuel on the fire and approved a marketing push (and even a TV advertising campaign). But not until the product had proven itself a winner did it get fed.

The first restaurants advertised to Parisian passersby with the motto “I Shall Restore You.

The lionfish comes from the tropical waters around Indonesia. Though beautiful to look at, it is a voracious predator of other fish, and is able to eat as many as 30 in half an hour. Furthermore, one female lionfish can produce over two million eggs per year, which was a particular problem in the Caribbean, where it has no natural predators. The decimation of local species threatened the environment and the economics of Colombia, much of which depends on fishing. It was also destroying the ecology of coral reefs. This was when some colleagues of mine borrowed an idea from Frederick the Great; Ogilvy & Mather in Bogotá decided that the solution was to create a predator for the lionfish – humans. The simplest and most cost-effective way to rid Colombia’s waters of lionfish was to encourage people to eat them, which would encourage anglers to catch them. The agency recruited the top chefs in Colombia and encouraged them to create lionfish recipes for the best restaurants. As they explained, a lionfish is poisonous on the outside but delicious on the inside, so they created an advertising campaign titled ‘Terribly Delicious’. Working with the Colombian Ministry of the Environment, they generated a cultural shift by turning the invader into an everyday food. Lionfish soon appeared in supermarkets. Some 84 per cent of Colombians are Roman Catholic, so they asked the Catholic Church to recommend lionfish to their congregations on Fridays and during Lent. That additional element – recruiting the Catholic Church – was the true piece of alchemy. Today, indigenous fish species are recovering and the lionfish population is in decline.

The New Century Global Center in Chengdu was enormous. The sign above the main doors proclaimed it as the biggest mall in the world, and it was easy to reach the conclusion that that was still selling it short. The building was a hundred metres tall, with a concrete pediment that had been shaped to resemble flowing waves. Video screens fixed to the structure ran colourful advertisements for the stores inside the complex on a steady loop. The place was more like a small town than a mall, with hundreds of shops and restaurants. There was an artificial indoor beach, an ice-skating rink and a sculpture garden on the roof. The story was that the government had authorised the billions involved in its construction as a way to demonstrate to the rest of the world the strength of the Chinese economy. They wanted it to be visible from space

His beautiful rooms over Sherry’s cost him nothing, for they were part of Tom Wanamaker’s permanent apartment there, and Tom was only too pleased to loan them to anyone as amusing as Harry. His meals were supplied free whenever he chose to take them there, and in the restaurant downstairs he could entertain as many guests as he chose, for the management was perfectly aware that no better advertisement could exist than Harry Lehr’s patronage.

It was past noon and the alley was deserted, overbright and shadow-less. She had just woken up from a nap. Long was at work. The dog was in a rectangular cage, its snout muzzled. It had been deposited on the curb in front of the restaurant, destined to be eaten in one of the seven ways advertised on the sign. It was a small, skeletal thing, with jutting hip bones Winnie could make out all the way from the balcony, but it was so filthy that she couldn't tell what color it was supposed to be. And as she watched, the animal lifted its head and locked eyes with Winnie, and Winnie had to hold on to the railing to steady herself because there was such raw anger in those eyes that her whole body shuddered in response. In that moment Winnie felt something strangely akin to envy. There was something wild and unquenchable even in a cage, in the last hours before it became someone's dinner that the dog possessed, which Winnie had never figured out how to cultivate correctly inside herself. She did not pity the dog; she pitied herself, and this was why she knew she had to free it.

Tokyo." Mr. Fuchigami's voice inflates with pride. "Formerly Edo, almost destroyed by the 1923 Great Kantō earthquake, then again in 1944 by nighttime firebombing raids. Tens of thousands were killed." The chamberlain grows silent. "Kishikaisei." "What does that mean?" There's a skip in my chest. We've entered the city now. The high-rises are no longer cut out shapes against the skyline, but looming gray giants. Every possible surface is covered in signs---neon and plastic or painted banners---they all scream for attention. It's noisy, too. There is a cacophony of pop tunes, car horns, advertising jingles, and trains coasting over rails. Nothing is understated. "Roughly translated, 'wake from death and return to life.' Against hopeless circumstances, Tokyo has risen. It is home to more than thirty-five million people." He pauses. "And, in addition, the oldest monarchy in the world." The awe returns tenfold. I clutch the windowsill and press my nose to the glass. There are verdant parks, tidy residential buildings, upmarket shops, galleries, and restaurants. For each sleek, new modern construction, there is one low-slung wooden building with a blue tiled roof and glowing lanterns. It's all so dense. Houses lean against one another like drunk uncles. Mr. Fuchigami narrates Tokyo's history. A city built and rebuilt, born and reborn. I imagine cutting into it like a slice of cake, dissecting the layers. I can almost see it. Ash from the Edo fires with remnants of samurai armor, calligraphy pens, and chipped tea porcelain. Bones from when the shogunate fell. Dust from the Great Earthquake and more debris from the World War II air raids. Still, the city thrives. It is alive and sprawling with neon-colored veins. Children in plaid skirts and little red ties dash between business personnel in staid suits. Two women in crimson kimonos and matching parasols duck into a teahouse.

Anytime you access the internet, by phone or computer, there are companies using special programs to capture your information. They monitor the websites you visit, the information you have posted, advertisements you have viewed, and store the information on massive mainframes, collecting data on your browsing history. This information collection includes buying habits, places you’ve purchased coffee, and restaurants you have visited. Years ago, one large Social Media site hired four hundred people to sit at computers and look at the pictures people were posting.

Motorists coming west on 125th Street from the Triborough Bridge saw a speaker standing in the tonneau of an old muddy battered US Army command car, parked in the amber night light at the corner of Second Avenue, in front of a sign which read: CHICKEN AUTO INSURANCE, Seymour Rosenblum. None had the time or interest to investigate further. The white motorists thought that the Negro speaker was selling “chicken auto insurance” for Seymour Rosenblum. They could well believe it. “Chicken” had to do with the expression, “Don’t be chicken!” and that was the way people drove in Harlem. But actually the “chicken” sign was left over from a restaurant that had gone bankrupt and closed months previously, and the sign advertising auto insurance had been placed across the front of the closed shop afterwards.

a diner’s bill of rights • The right to have your reservation honored The right to water The right to the food you ordered at the temperature the chef intended The right to a clean, working bathroom The right to clean flatware, glassware, china, linen, tables, and napkins The right to enough light to read your menu The right to hear your dining companions when they speak The right to be served until the restaurant’s advertised closing time The right to stay at your table as long as you like The right to salt and pepper

If I died in a freak accident while hurrying through Shibuya's notorious "scramble" intersection, where thousands of pedestrians crossed from all directions at once when the WALK light shifted to green, I hoped whoever performed my funeral service would know I died satisfied. Shibuya felt like being in the center of the vertical world, with tall buildings flashing advertisements, neon lights, and level after level of stores and restaurants visible through glass windows. So many people, so hurried, so much to look at and experience. Fashionista women wearing skinny pants with stiletto pumps riding bikes down crowded sidewalks. Harajuku girls with pink hair and crazy outfits. Loud izakaya bars where men's conversations and laughter spilled onto the street, and women walking by wearing kimonos with white socks tucked into flip-flops. Young people strutting around dressed in kosupure ("cosplay," Nik translated) outfits from their favorite anime, like it was Halloween every day here. TOO MUCH FUN. I didn't want to die, but if I did, I would tell the souls I met in the afterlife: Don't feel bad about my premature end. I saw it all in my short time down in the upworld of Tokyo.

We’ve been in stop-and-go traffic on a huge, busy avenue for quite a while, passing everything from ridiculously pricey boutiques to a giant natural-foods store, little restaurants and cafés with handwritten signs in the windows advertising matcha tea and kale smoothies. But

Making decisions is exhausting. Anyone who has ever configured a laptop online or researched a long trip – flight, hotels, activities, restaurants, weather – knows this well: after all the comparing, considering and choosing, you are exhausted. Science calls this decision fatigue. Decision fatigue is perilous: as a consumer, you become more susceptible to advertising messages and impulse buys. As a decision-maker, you are more prone to erotic seduction. Willpower is like a battery. After a while it runs out and needs to be recharged. How do you do this? By taking a break, relaxing and eating something. Willpower plummets to zero if your blood sugar falls too low. IKEA knows this only too well. On the trek through its maze-like display areas and towering warehouse shelves, decision fatigue sets in.

By this time (in mid-2012) the country had been without a functioning government for more than twenty years, and the city was a byword for chaos, lawlessness, corruption, and violence. But this wasn’t the Mogadishu we saw. Far from it: on the surface, the city was a picture of prosperity. Many shops and houses were freshly painted, and signs on many street corners advertised auto parts, courses in business and English, banks, money changers and remittance services, cellphones, processed food, powdered milk, cigarettes, drinks, clothes, and shoes. The Bakara market in the center of town had a monetary exchange, where the Somali shilling—a currency that has survived without a state or a central bank for more than twenty years—floated freely on market rates that were set and updated twice daily. There were restaurants, hotels, and a gelato shop, and many intersections had busy produce markets. The coffee shops were crowded with men watching soccer on satellite television and good-naturedly arguing about scores and penalties. Traffic flowed freely, with occasional blue-uniformed, unarmed Somali National Police officers (male and female) controlling intersections. Besides motorcycles, scooters, and cars, there were horse-drawn carts sharing the roads with trucks loaded above the gunwales with bananas, charcoal, or firewood. Offshore, fishing boats and coastal freighters moved about the harbor, and near the docks several flocks of goats and sheep were awaiting export to cities around the Red Sea and farther afield. Power lines festooned telegraph poles along the roads, many with complex nests of telephone wires connecting them to surrounding buildings. Most Somalis on the street seemed to prefer cellphones, though, and many traders kept up a constant chatter on their mobiles. Mogadishu was a fully functioning city.

Conversely, restaurants are an excellent example of a very pricey business. First the owners have to lease expensive property, then they have to build a kitchen, then hire a staff, then order the food, manage the inventory, and then shell out more bucks for advertising, and then pay stiff fines to the FDA for spreading mad cow disease.

identify your employee adjectives, (2) recruit through proper advertising, (3) identify winning personalities, and (4) select your winners. Step One: Identify Your Employee Adjectives When you think of your favorite employees in the past, what comes to mind? A procedural element such as an organized workstation, neat paperwork, or promptness? No. What makes an employee memorable is her attitude and smile, the way she takes the time to make sure a customer is happy, the extra mile she goes to ensure orders are fulfilled and problems are solved. Her intrinsic qualities—her energy, sense of humor, eagerness, and contributions to the team—are the qualities you remember. Rather than relying on job descriptions that simply quantify various positions’ duties and correlating them with matching experience as a tool for identifying and hiring great employees, I use a more holistic approach. The first step in the process is selecting eight adjectives that best define the personality ideal for each job or role in your business. This is a critical step: it gives you new visions and goals for your own management objectives, new ways to measure employee success, and new ways to assess the performance of your own business. Create a “Job Candidate Profile” for every job position in your business. Each Job Candidate Profile should contain eight single- and multiple-word phrases of defining adjectives that clearly describe the perfect employee for each job position. Consider employee-to-customer personality traits, colleague-to-colleague traits, and employee-to-manager traits when making up the list. For example, an accounting manager might be described with adjectives such as “accurate,” “patient,” “detailed,” and “consistent.” A cocktail server for a nightclub or casual restaurant would likely be described with adjectives like “energetic,” “fun,” “music-loving,” “sports-loving,” “good-humored,” “sociable conversationalist,” “adventurous,” and so on. Obviously, the adjectives for front-of-house staff and back-of-house staff (normally unseen by guests) will be quite different. Below is one generic example of a Job Candidate Profile. Your lists should be tailored for your particular bar concept, audience, location, and style of business (high-end, casual, neighborhood, tourist, and so on). BARTENDER Energetic Extroverted/Conversational Very Likable (first impression) Hospitable, demonstrates a Great Service Attitude Sports Loving Cooperative, Team Player Quality Orientated Attentive, Good Listening Skills SAMPLE ADJECTIVES Amazing Ambitious Appealing Ardent Astounding Avid Awesome Buoyant Committed Courageous Creative Dazzling Dedicated Delightful Distinctive Diverse Dynamic Eager Energetic Engaging Entertaining Enthusiastic Entrepreneurial Exceptional Exciting Fervent Flexible Friendly Genuine High-Energy Imaginative Impressive Independent Ingenious Keen Lively Magnificent Motivating Outstanding Passionate Positive Proactive Remarkable Resourceful Responsive Spirited Supportive Upbeat Vibrant Warm Zealous Step Two: Recruit through Proper Advertising The next step is to develop print or online advertising copy that will attract the personalities you’ve just defined.