Responsible Buyer Quotes

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the sentence length and chapter content carefully guided by neuro-bio-monitored responses on a test group of 638 average hardfax readers. The book was in novel form, short enough not to intimidate the potential buyer at Food Mart checkout stands,
Dan Simmons (Hyperion (Hyperion Cantos, #1))
MAKING MARKETS SAFE is one of the oldest problems of market design, going back to well before the invention of agriculture, when hunters traded the ax heads and arrowheads that archaeologists today find thousands of miles from where they were made. More recently, one of the responsibilities of kings in medieval Europe was to provide safe passage to and from markets and fairs. For healthy commerce, buyers and sellers needed to be able to participate in these markets safely, without being waylaid and robbed (or worse) by highwaymen. Indeed, the word waylay captures the act of robbing travelers carrying money or valuables on their way to or from a market. Without some assurance of safe passage, these markets would have failed; they would have been too risky to attract many participants. And if the markets had failed, the kingdoms would have been deprived of the prosperity that markets, and the taxes on them, bring.
Alvin E. Roth (Who Gets What — and Why: The New Economics of Matchmaking and Market Design)
Two days later, I started my job. My job involved typing friendly letters full of happy lies to dying children. I wasn't allowed to touch my computer keyboard. I had to press the keys with a pair of Q-tips held by tweezers -- one pair of tweezers in each hand. I’m sorry -- that was a metaphor. My job involved using one of those photo booths to take strips of four photographs of myself. The idea was to take one picture good enough to put on a driver’s license, and to be completely satisfied with it, knowing I had infinite retries and all the time in the world, and that I was getting paid for it. I’d take the photos and show them to the boss, and he would help me think of reasons the photos weren't good enough. I’d fill out detailed reports between retakes. We weren't permitted to recycle the outtakes, so I had to scan them, put them on eBay, arrange a sale, and then ship them out to the buyer via FedEx. FedEx came once every three days, at either ten minutes till noon or five minutes after six. I’m sorry -- that was a metaphor, too. My job involved blowing ping-pong balls across long, narrow tables using three-foot-long bendy straws. At the far end of the table was a little wastebasket. My job was to get the ping-pong ball into that wastebasket, using only the bendy straw and my lungs. Touching the straw to the ping-pong ball was grounds for a talking-to. If the ping-pong ball fell off the side of the table, or if it missed the wastebasket, I had to get on my computer and send a formal request to commit suicide to Buddha himself. I would then wait patiently for his reply, which was invariably typed while very stoned, and incredibly forgiving. Every Friday, an hour before Quitting Time, I'd put on a radiation suit. I'd lift the wastebaskets full of ping-pong balls, one at a time, and deposit them into drawstring garbage bags. I'd tie the bags up, stack them all on a pallet, take them down to the incinerator in the basement, and watch them all burn. Then I'd fill out, by hand, a one-page form re: how the flames made me feel. "Sad" was an acceptable response; "Very Sad" was not.
Tim Rogers
The combination of these things opened up the door for Linda, or someone like her, to come in. Dan was scared to death of growing up and turning forty. Peter Pan wanted to stay a young, carefree, party-boy forever, and maybe, too, he was finally cool enough to feel part of a fraternity, like the ones he hadn’t been a part of in College. Albeit his fraternity brothers were all middle-aged men with families of their own, but that’s just semantics. It’s the spirit, or in this case the spirits, of the thing that counts. We had four children and there I was, an ever-present figure expecting him to act his age and show responsibility, and I suppose from his point of view that was grinding. I’ve always said that Linda just filled the bar stool I didn’t want to sit in anymore. We weren’t twenty, and as far as I was concerned our days of hanging out at Henny’s over Irish coffees, just because, were long gone. I had piano lessons and soccer games and orthodontist appointments, and Linda didn’t have any of those. She was available after work to sit beside him in bars and laugh at his jokes and gaze at him like he was a superhero. As for me, I didn’t have the time or the inclination anymore to be that girl for him again. He was my husband and I was his wife, and we had children, and as wonderful as being young and drunk and free with it all before you is, I still thought that being grown up and part of a family with them all around you was even better. Dan obviously felt differently and Linda was right there to remind him that you don’t always have to be an adult, you don’t always have to do what’s right, and sometimes it’s okay to just do what you want. That was her sales pitch and Dan was a very interested buyer.
Betty Broderick (Betty Broderick: Telling on myself)
BUYER’S MATRIX Position: Roles/Responsibilities: What are they in charge of or expected to manage? Business Objectives and Metrics: What do they want to achieve? How do they measure success? How are they evaluated? Strategic Initiatives: What likely strategies and initiatives are in place to help them achieve their objectives? Internal Challenges: What likely issues does the organization face that could prevent/hinder goal achievement? External Challenges: What external factors or industry trends might make it more difficult to reach their objectives? Primary Interfaces: Who do they frequently interact with (e.g., peers, subordinates, superiors, and external resources)? Status Quo: What’s their status quo relative to your product or service? Change Drivers: What would cause them to change from what they’re currently doing? Change Inhibitors: What would cause them to stay with the status quo, even if they’re unhappy?
Jill Konrath (Agile Selling: Get Up to Speed Quickly in Today's Ever-Changing Sales World)
10. When your foot hurts-you're probably standing on your own toe. Take responsibility for the way your buyer is or isn't behaving by setting firm, up-front contracts about what is supposed to happen next.
Samuel D. Deep (Close The Deal: Smart Moves For Selling: 120 Checklists To Help You Close The Very Best Deal)
In response to current events, people often reach for historical analogies, and this occasion was no exception. The trick is to choose the right analogy. In August 2007, the analogies that came to mind—both inside and outside the Fed—were October 1987, when the Dow Jones industrial average had plummeted nearly 23 percent in a single day, and August 1998, when the Dow had fallen 11.5 percent over three days after Russia defaulted on its foreign debts. With help from the Fed, markets had rebounded each time with little evident damage to the economy. Not everyone viewed these interventions as successful, though. In fact, some viewed the Fed’s actions in the fall of 1998—three quarter-point reductions in the federal funds rate—as an overreaction that helped fuel the growing dot-com bubble. Others derided what they perceived to be a tendency of the Fed to respond too strongly to price declines in stocks and other financial assets, which they dubbed the “Greenspan put.” (A put is an options contract that protects the buyer against loss if the price of a stock or other security declines.) Newspaper opinion columns in August 2007 were rife with speculation that Helicopter Ben would provide a similar put soon. In arguing against Fed intervention, many commentators asserted that investors had grown complacent and needed to be taught a lesson. The cure to the current mess, this line of thinking went, was a repricing of risk, meaning a painful reduction in asset prices—from stocks to bonds to mortgage-linked securities. “Credit panics are never pretty, but their virtue is that they restore some fear and humility to the marketplace,” the Wall Street Journal had editorialized, in arguing for no rate cut at the August 7 FOMC meeting.
Ben S. Bernanke (The Courage to Act: A Memoir of a Crisis and Its Aftermath)
Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer. This process aligns strategy to brand story to the buyer’s actual experience on their customer journey. These easy-to-tell stories reveal the opportunities and gaps in the customer’s experience versus the current marketing & sales process. These legends communicate the brand’s story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom. Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line.
Bryan Eisenberg
If people are paying money to use your server, don't accept any of it directly if you can possibly avoid that. You should be a broker between buyers and sellers to the degree that's possible. You can then earn commissions, placement fees, visibility fees, or any number of other fees yet to be conceived, but without taking any responsibility for the actual events that took place.
Jaron Lanier (Who Owns the Future?)
The markets’ extreme highs are created when avid buyers are in control, pushing prices to levels that may never be seen again. The lows are created when panicky sellers predominate, willing to part with assets at prices that often turn out to have been grossly inadequate. “Buy low; sell high” is the time-honored dictum, but investors who are swept up in market cycles too often do just the opposite. The proper response lies in contrarian behavior: buy when they hate ’em, and sell when they love ’em.
Howard Marks (The Most Important Thing: Uncommon Sense for the Thoughtful Investor (Columbia Business School Publishing))
Here are a few different types of emails you can send: Common FAQs – An email that answers repeat questions you get from readers and subscribers Affiliate case study – An email that details the results from taking a course or using a tool that you’re an affiliate for Teaser to an existing post – An email that links to pillar or cornerstone pieces on your blog Tools and resources – An email that shares your favorite tool collection The Start Here – An email that links to your most important resources Break the myths – An email that lays out myths that your subscribers may think are true Behind the scenes – An email that gives an insiders’ peek into what’s going on with your business Personal story – An email that gives an insiders’ peek into your struggles or backstory One-click survey – An email that asks a simple question to segment subscribers or allows them to choose their own email journey Survey or How can I help you? – An email asking for responses or providing an offer to help Postpurchase welcome email – An email sent immediately after purchase to buyers of your offer Unexpected incentive email – A simple cheat sheet, guide, or PDF that subscribers were not expecting Favorite thing – A collection of your favorite books/blogs/stock photo sites, etc. I have used every one of these emails in my email marketing mix. Doing so breaks up the monotony of sending the same style of email each week, and each of these emails feeds your marketing goals differently as well.
Meera Kothand (300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email)
Most buyers will go in aloof and reserved. They’ll shoot down ideas and inject cautionary responses at opportune times. They act like a conservative investor who must be convinced to be brought to the table, and if they do, their actions warn, it’s going to be hardball. This is not a trust but verify approach. It’s a prove it and then I’ll consider trusting you approach. There is a time to be a conservative investor during this process. This book, however, is not about how to become a conservative investor; it’s about acquisition entrepreneurship. Any acquisition will obviously include volumes of cautious investing analysis. Buying your first business is usually the largest investment you’ve ever made in your life and you will research accordingly. If there are snakes in the bushes, you will simply walk away later. The best buyers, however, understand that they too are entrepreneurs, just like the seller. The transaction will be completed within a few months after meeting the seller and then the buyer will be in the driver’s seat for the next four to forty years. Acting like an entrepreneur and not a venture capitalist during the interactions with the seller is the key to winning the seller over, getting the best deal outcome later, and behaving like the new CEO of the company—which you may or may not be, but that will be up to you and not them if you play your cards right.
Walker Deibel (Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game)
What should a cold call sound like?* Reach prospect: Hi, is [First Name] in? Introduction:** Hi [First Name], this is [Name] at [Company], how are you doing? Permission: I called to see if what we do for [Problem] can benefit your team. Did I catch you with two minutes? Value proposition: We help [Buyer persona] who [Problem] by [Solution]. In fact, [Customer success story]. Question + leading statement: I’ve seen a lot of [Buyer persona] who are dealing with [specific facet of problem]. How are you addressing that today? Qualify for interest + fit: [This is the part you cannot script - you have to know what makes a qualified buyer and really listen to their answers.] Ask for the appointment: Well, you’ve been kind to give me a few minutes today and it sounds like there’s reason to continue the conversation. Do you have time this coming [Day] or [Day] that we can get into more detail and determine if there’s a mutual fit? *This structure demonstrates how a call can go if the prospect has no objections. It’s best to also script effective responses to common objections. **There is an entire school of thought around using uncommon conversation starters to take the prospect out of his or her standard reaction to cold calls. This strategy is smart and merits testing once you’re ready to focus on improving your call effectiveness.
Rex Biberston (Outbound Sales, No Fluff: Written by two millennials who have actually sold something this decade.)
Undoing their objectivization as goods to be bought and sold, therefore, required not only that captives escape the physical hold exerted on them by the forts, factories, and other coastal facilities used to incarcerate them but, more difficult still, that they reverse their own transformation into commodities, by returning to a web of social bonds that would tether them safely to the African landscape, within the fold of kinship and community. For most, as we have seen, distance made return to their home communities impossible. The market, they learned, made return to any form of social belonging impossible as well. If they managed to escape from the waterside forts and factories, their value resided not in their potential to join communities as slave laborers, wives, soldiers, or in some other capacity, but rather in their market price. For most, the power of the market made it impossible to return to their previous state, that of belonging to (being ‘owned’ by) a community—to being possessed, that is, of an identity as a subject. Rather, the strangers the runaways encountered shared the vision of the officials at Cape Coast Castle: the laws of the market made fellow human beings see it as their primary interest to own as commodities these escaped captives, rather than to connection them as social subjects. More often than not, then, captives escaped only to be sold again. As Snelgrave’s language articulates so clearly, the logic of the market meant that enslavement was a misfortune for which no buyer needed to feel the burden of accountability. Indeed, according to the mercantile logic in force, buyers (of whatever nationality) could not bear the weight of political accountability. Buying people who had no evidence social value was not a violation or an act of questionable morality but rather a keen and appropriate response to opportunity; for this was precisely what one was supposed to do in the market: create value by exchange, recycle someone else’s castoffs into objects of worth. Thus, then, did the market exert its power—through its language, its categories, its logic. The alchemy of the market derived from its effectiveness in producing a counterfeit representation; it had become plausible that human beings could be so completely drained of social value, so severed from the community, that their lives were no longer beyond price: they could be made freely available in exchange for currency. The market painted in colors sufficiently believable as to seem true the appalling notion that ‘a human being could fail to be a person.
Stephanie E. Smallwood (Saltwater Slavery: A Middle Passage from Africa to American Diaspora)
If we consumers could instead see ourselves as partners with herbal product companies—working together to solve really tough problems—could that deeper level of engagement offer some of the very healing we seek to experience by using herbal medicines? And in turn, what if companies treat the buyers of their products as citizens of a shared world, not simply as consumers to whom they hope to sell another product? Such a shift requires a significant, even radical, level of engagement and trust between consumers and business. It requires understanding that buying may be one way to bring about change, but it will never be enough to expect buying to be the only engagement necessary to being about change. It is not an admonishment not to buy. It is a charge to take responsibility to learn and understand the ways our purchases do and do not make a difference. And not stopping there.
Ann Armbrecht (The Business of Botanicals: Exploring the Healing Promise of Plant Medicines in a Global Industry)
is the strength of the songwriting. Dark Side contained strong, powerful songs. The overall idea that linked those songs together – the pressures of modern life – found a universal response, and continues to capture people’s imagination. The lyrics had depth, and had a resonance people could easily relate to, and were clear and simple enough for non-native-English speakers to understand, which must have been a factor in its international success. And the musical quality spearheaded by David’s guitar and voice and Rick’s keyboards established a fundamental Pink Floyd sound. We were comfortable with the music, which had had time to mature and gestate, and evolve through live performances – later on we had to stop previewing work live as the quality of the recording equipment being smuggled into gigs reached near-studio standards. The additional singers and Dick Parry’s sax gave the whole record an extra commercial sheen. In addition, the sonic quality of the album was state of the art – courtesy of the skills of Alan Parsons and Chris Thomas. This is particularly important, because at the time the album came out, hi-fi stereo equipment had only recently become a mainstream consumer item, an essential fashion accessory for the 1970s home. As a result, record buyers were particularly aware of the effects of stereo and able to appreciate any album that made the most of its possibilities. Dark Side had the good fortune to become one of the definitive test records that people could use to show off the quality of their hi-fi system. The packaging for the album by Storm and Po at Hipgnosis was clean, simple, and immediately striking, with a memorable icon in the shape of the prism.
Nick Mason (Inside Out: A Personal History of Pink Floyd (Reading Edition): (Rock and Roll Book, Biography of Pink Floyd, Music Book))
Reconstructing family life amid the chaos of the cotton revolution was no easy matter. Under the best of circumstances, the slave family on the frontier was extraordinarily unstable because the frontier plantation was extraordinarily unstable. For every aspiring master who climbed into the planter class, dozens failed because of undercapitalization, unproductive land, insect infestation, bad weather, or sheer incompetence. Others, discouraged by low prices and disdainful of the primitive conditions, simply gave up and returned home. Those who succeeded often did so only after they had failed numerous times. Each failure or near-failure caused slaves to be sold, shattering families and scattering husbands and wives, parents and children. Success, moreover, was no guarantee of security for slaves. Disease and violence struck down some of the most successful planters. Not even longevity assured stability, as many successful planters looked west for still greater challenges. Whatever the source, the chronic volatility of the plantation took its toll on the domestic life of slaves. Despite these difficulties, the family became the center of slave life in the interior, as it was on the seaboard. From the slaves' perspective, the most important role they played was not that of field hand or mechanic but husband or wife, son or daughter - the precise opposite of their owners' calculation. As in Virginia and the Carolinas, the family became the locus of socialization, education, governance, and vocational training. Slave families guided courting patterns, marriage rituals, child-rearing practices, and the division of domestic labor in Alabama, Mississippi, and beyond. Sally Anne Chambers, who grew up in Louisiana, recalled how slaves turned to the business of family on Saturdays and Sundays. 'De women do dey own washing den. De menfolks tend to de gardens round dey own house. Dey raise some cotton and sell it to massa and git li'l money dat way.' As Sally Anne Chambers's memories reveal, the reconstructed slave family was more than a source of affection. It was a demanding institution that defined responsibilities and enforced obligations, even as it provided a source of succor. Parents taught their children that a careless word in the presence of the master or mistress could spell disaster. Children and the elderly, not yet or no longer laboring in the masters' fields, often worked in the slaves' gardens and grounds, as did new arrivals who might be placed in the household of an established family. Charles Ball, sold south from Maryland, was accepted into his new family but only when he agreed to contribute all of his overwork 'earnings into the family stock.' The 'family stock' reveals how the slaves' economy undergirded the slave family in the southern interior, just as it had on the seaboard. As slaves gained access to gardens and grounds, overwork, or the sale of handicraft, they began trading independently and accumulating property. The material linkages of sellers and buyers - the bartering of goods and labor among themselves - began to knit slaves together into working groups that were often based on familial connections. Before long, systems of ownership and inheritance emerged, joining men and women together on a foundation of need as well as affection.
Ira Berlin (Generations of Captivity: A History of African-American Slaves)
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market research in India
The ability to put oneself into the shoes of the buyers, understand what will interest them and what they will respond to, and then relate information to them in an easy to understand and attractive manner is what sets good PMMs apart from the crowd.
Lucas Weber (The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company)
During onboarding, a company may hand out a “Sales Playbook” to all new hires. This type of playbook can be a simple PDF document that is stored in the LMS and used to explain the basics of the company and industry, the different buyer personas, and the main competitors.
Lucas Weber (The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company)
Sound performance The sound quality depends on how well the codec can reproduce different recording situations. However, different people may hear the sound differently 1. Pitch, principles: The performance is better when the codec can restore different recording situations more accurately. 2. Loudness, principles: The performance is better when the codec can restore different recording situations more accurately.) 3. Tone color : ① Frequency range (principle: The codec can cover the range of frequencies that humans can hear, which is from 20 Hz to 20,000 Hz. ②Response time (principle: the shorter the better, excellent threshold is 10ms.) ③The spatial effect (The best codec is the one that can create a realistic sound effect without distorting or losing any specific frequencies. It should also have a balanced ratio of sound quality and compression.) 4. Sense of space, the principle: The codec should be able to reproduce the sound as if it is coming from different distances and directions in the recording studio. 5. Tuning style, the principle: The codec should be able to capture the details of the sound, such as the resolution, the atmosphere, the balance and connection of the three frequencies (bass, midrange, and treble), and the vocals and instruments. The codec should also be able to match the original recording as closely as possible. If the codec has a different tuning style from the original recording, it is not necessarily worse, but it should still be clear and pleasant. If the codec has a better tuning style than the original recording, it is even better.
Shakenal Dimension (The Art of iPhone Review: A Step-by-Step Buyer's Guide for Apple Lovers)
Nobody disputes the enormous responsibility a mother has for shaping her children’s lives: I get to shape their personalities, their experiences, their very futures. Isn’t that wonderful? No. It’s terrifying.
Amy Wilson (When Did I Get Like This?: The Screamer, the Worrier, the Dinosaur-Chicken-Nugget-Buyer, & Other Mothers I Swore I'd Never Be)
Patent law is a very interesting form of property,” she says. “With all other forms of property, you have ownership rights; but along with them, you have responsibilities.” If you build a building that falls down or a car engine that blows up, you can be sued by both the buyers and government agencies. This is not true in the case of patent owners. “Patent law is a kind of ownership law in which there is no liability,” says Shiva. “There’s no responsibility. There are only rights to exclude others from the use of whatever is your patent.
David Suzuki (From Naked Ape to Superspecies: Humanity and the Global Eco-Crisis)
When I hear salespeople talk about a “presentation,” I’ve learned to ask a series of questions: What type of discovery work have we done? To whom are we presenting, and what do we know about them? Why are we being asked to present? Disappointingly, the response I regularly get is that the prospect has asked the sales group to present a capabilities overview and we agreed to do it. We haven’t done any sales work up to this point and cannot answer the questions I asked. But for some reason, salespeople are excited to go in and get naked without knowing any of the rules. That’s an example of defaulting to the buyer’s process.
Mike Weinberg (New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development)
The other important insight my research revealed was that the buyer’s decision to purchase is not made in response to the salesperson’s message after he has completed it, but rather throughout the salesperson’s message.
David Hoffeld (The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal)
The other important insight my research revealed was that the buyer’s decision to purchase is not made in response to the salesperson’s message after he has completed it, but rather throughout the salesperson’s message. Think about it like this: During the sale, potential customers are committing to or rejecting your ideas, statements of value, and recommendations. Then at the end of the sale, the results of this mental process are unveiled by whether they decide to purchase or not. In other words, though the buying decision may be revealed at the conclusion of the sale, it’s being cultivated throughout the entire sale.
David Hoffeld (The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal)
Père Loyau was born on August 26, 1896, nine decades ago. He is mystified that his son, who ran a tabac in Tours, retired before he has. Loyau is five foot four, wiry (I saw him lift two full cases of Vouvray at the same time), white-haired, and invariably appears in a dapper, tightly knotted necktie. His cave is indeed a cave in the hillside: chalk walls, dirt floor, stone-cold. Once I met another old fellow, an octogenarian, who had worked all his life under refrigeration in a meat-packing plant, and like Loyau he had a delicate, rosy, remarkably wrinkle-free complexion. Is the icy cave also responsible for Loyau’s incredible exuberance? Let us hope the wine of Vouvray contributed something, because we can all lay our hands on some of that.
Kermit Lynch (Adventures on the Wine Route: A Wine Buyer's Tour of France (25th Anniversary Edition))
Without legislation from Congress, President Obama signed several orders to restrict gun sales to ineligible buyers. One of his presidential memorandums built on a law signed by President George W. Bush in 2008. That law required federal agencies to report ineligible persons to the National Instant Criminal Background Check System.8 After Sandy Hook, President Obama ordered the Justice Department to make sure all agencies were following the Republican-passed law.9 In response, the Social Security Administration adopted a rule to report to the background check system certain people who were receiving disability benefits because of mental disorders. That covered an estimated seventy-five thousand mental patients. But in February 2017, the House and Senate passed bills to reverse the Social Security Administration’s rule.10 President Trump signed into law the restoration of firearm eligibility to those who are so mentally ill that they are considered by the government to be disabled.
Scott Pelley (Truth Worth Telling: A Reporter's Search for Meaning in the Stories of Our Times)
But Buyer Corp. still has a role to play in successful completion of the contract: Buyer will almost certainly have to specify requirements for the Somethingorother to make sure it will receive exactly what it wants; it may have responsibility for acceptance-testing the delivered result consistent with the requirement.
Tom DeMarco (Slack: Getting Past Burnout, Busywork, and the Myth of Total Efficiency)
So what counts as a ‘commercial insight’? Some examples include: BEST PRACTICES: Customers often want to know about best practices from other regions. For instance, being able to explain to an Australian-based buyer that businesses in the US or UK are solving a similar problem with a new solution that is deemed to be the current best practice is often highly valued, as it could provide a newer (or better) solution than the one the buyer had previously considered. EMERGING TRENDS: Being able to share the latest trends concerning your sector can empower buyers to make educated decisions about investments, particularly when it comes to the longevity of different solutions or how developments in adjacent industries could disrupt the business. INVESTMENT RISK: In mature markets, business buyers often become very risk averse as they don’t want to be held responsible for having a negative impact on growth numbers. Many sales people steer clear of talking about risk with their customers, because they worry about turning a buyer off making a purchase decision. However, while highlighting a risk to your customer could mean that you lose a sale, putting the customer’s best interests ahead of your own will ultimately position you as a trusted adviser. Additionally, because many sales people take the opposite approach – they sell the customer on the value while carefully avoiding any mention of the possible downside, only for the risk to raise its ugly head after the purchase – this helps you stand out as a person of integrity in a field where integrity is seen to be lacking. CASE STUDIES: Unique customer case studies and stories not only build your credibility and the credibility of your offering, they help develop a rapport between you and your customer. In the same way that comedians curate a long list of jokes, anecdotes and stories that they can roll out at any given moment, you should also become the curator of unique stories and case studies that your customers value because they can’t easily find these on Google.
Graham Hawkins (The Future of the Sales Profession: How to survive the big cull and become one of your industry's most sought after B2B sales professionals)
5.2. Copyright and Disclaimer Copyright 2014 Metin Bektas. All Rights Reserved. This book is designed to provide information about the topics covered. It is sold with the understanding that the author is not engaged in rendering legal, accounting or other professional services. The author shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the information covered in this book. The book is for personal use of the original buyer only. It is exclusive property of the author and protected by copyright and other intellectual property laws. You may not modify, transmit, publish, participate in the transfer or sale of, reproduce, create derivative works from and distribute any of the content of this book, in whole or in part. The author grants permission to the buyer to use examples and reasonably sized excerpts taken from this book for educational purposes in schools, tutoring lessons and further training courses under the condition, that the material used is not sold or given away and is properly cited.
Metin Bektas (Algebra - The Very Basics)
You need to figure out • The types of problems you want to solve for your audience. • Your Business Model (Your pathway to making money. Because if you don’t monetize, you don’t have a business.) • Your core or essence (Your brand, which will be responsible for attracting your ideal readers or buyers.)
Meera Kothand (The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears)
By stewarding strategic solutions for the land itself with elegant home ownership options, every touch point in the buyer’s journey is addressed and then amplified by the creative and responsive custom home building techniques of Brandon Eich and The Stillwater Group.
Douglas Fish