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The dying mall has attracted some odd tenants, such as a satellite branch of the public library and an office of the State Attorney General's Child Predator Unit. As malls die across the country, we'll see many kinds of creative repurposing. Already, there are churches and casinos inside half-dead malls, so why not massage parlors, detox centers, transient hotels, haunted houses, prisons, petting zoos or putt-putt golf courses (covering the entire mall)? Leaving Santee, Chuck and I wandered into the food court, where only three of twelve restaurant slots were still occupied. On the back wall of this forlorn and silent space was a mural put up by Boscov, the mall's main tenant. Titled "B part of your community", it reads:
KINDNESS COUNTS / PLANT A TREE / MAKE A DONATION / HELP A NEIGHBOR / VISIT THE ELDERLY / HOPE / ADOPT A PET / DRIVE A HYBRID / PICK UP THE TRASH / VOLUNTEER / CONSERVE ENERGY / RECYCLE / JOIN SOMETHING / PAINT A MURAL / HUG SOMEONE / SMILE / DRINK FILTERED WATER / GIVE YOUR TIME / USE SOLAR ENERGY / FEED THE HUNGRY / ORGANIZE A FUNDRAISER / CREATE AWARENESS / FIX A PLAYGROUND/ START A CLUB / BABYSIT
These empty recommendations are about as effective as "Just Say No", I'm afraid. As the CIA pushed drugs, the first lady chirped, "Just say no!". And since everything in the culture, car, iPad, iPhone, television, internet, Facebook, Twitter and shopping mall, etc., is designed to remove you from your immediate surroundings, it will take more than cutesy suggestions on walls to rebuild communities. Also, the worse the neighborhoods or contexts, the more hopeful and positive the slogans. Starved of solutions, we shall eat slogans.
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