Rebrand Quotes

If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.

Ambition’ is ‘greed’ rebranded.

Tweet others the way you want to be tweeted.

Be around people that make you want to be a better person, who make you feel good, make you laugh, and remind you what's important in life.

Freedom of Speech doesn't justify online bullying. Words have power, be careful how you use them.

We need to rebrand vulnerability and emotion. A vulnerable man is not some weird anomaly. He is open to being hurt, but also open to love.

A makeover is the rebranding of a human being.

We are no longer called Hell," Malfy replied. "After decades of benchmarking studies, our Corporate Overlords identified the name as no longer politically-correct. We have now been rebranded as Happyland.

Start today creating a vision for yourself, your life, and your career. Bounce back from adversity and create what you want, rebuild and rebrand. Tell yourself it's possible along the way, have patience, and maintain peace with yourself during the process.

As a survivor, I feel a duty to provide a realistic view of the complexity of recovery. I am not here to rebrand the mess he made on campus. It is not my responsibility to alchemize what he did into healing words society can digest. I do not exist to be the eternal flame, the beacon, the flowers that bloom in your garden.

Conservatism will always be synonymous with boring, and no amount of rebranding is going to change that.

This is the time to rise up and design(customize) your life.

Sometimes, you just have to start all over differently.

It's not just about standing out; it's about making an indelible mark in the hearts of men by impacting their lives.

Building a lasting brand takes work. No Brand is cast in Concrete. As you grow, you may need to rebrand repeatedly.

Christmas is about community, collaboration, celebration. Done right, Christmas can be an antidote to the Me First mentality that has rebranded capitalism as neo-liberalism. The shopping mall isn't our true home, nor is it a public space, though, as libraries, parks, playgrounds, museums and sports facilities disappear, for many the fake friendliness of the mall is the only public space left, apart from the streets

If we perpetuate the same dynamics that we aim to disrupt in our movements for change, we are not interrupting power and we are not creating change-we are merely rebranding the same set of practices and the same dysfunctions.

Lead is one toxic legacy in America's cities. Another is segregation, secession, redlining, and rebranding: this is the art and craft of exclusion. We built it into the bones of our cities as surely as we laid lead pipes. The cure is inclusion. Flint's story is a clear call for committing anew to our democratic faith in the common wealth. As the water crisis demonstrates, it is simply not good enough for government officials to say, 'Trust us.' For all the inefficiencies and messiness that comes with democracy, the benefits - transparency, accountability, checks and balances, and the equitable participation of all people - are worth it.

Rebrand is not just about buzzing brand words; it's about repurposing your lives, finding your true voice and building an authentic brand that impact lives. It's a call to reexamine our lives, our goals and dreams; to think about why we do what we do, to align lives back to source (God) and connect with the hearts of people. It's a movement, to help, to add value, to create meaning, to impact lives.

This is how athleisure has carved out the space between exercise apparel and fashion: the former category optimizes your performance, the latter optimizes your appearance, and athleisure does both simultaneously. It is tailor-made for a time when work is rebranded as pleasure so that we will accept more of it—a time when, for women, improving your looks is a job that you’re supposed to believe is fun.

I think, if people actually read Calvin, rather than read Max Weber, he would be rebranded. He is a very respectable thinker. And one of the crucial things he brings to me, is that the encounter with another being is an . . . occasion in which you can, to the best of your ability, honour the other person as being someone sent to you by God.

To reflect their very real role in healing, some doctors are pushing to rebrand the placebo effect to “contextual healing,” “expectation effects,” or even “empathy responses.

It was another step in the rebranding of the monarchy itself, made fit for purpose, in a 21st-century world.

Whoever managed to rebrand the typical open-plan office—with all its noise, lack of privacy, and resulting interruptions—as something hip and modern deserves a damn medal from the Committee of Irritating Distractions.

Your dreams are like the market grounds; their locations really matter. If you keep hiding your potentials out of sight, you may be great but unknown! Your influence can travel long distances if only you give them the chances to go where they are needed! Rebrand yourself!

Branding is a lot of things, but one thing it's not is soft. When you brand, rebrand or brand-diggity, ask yourself one thing to do it right: how will my brand create buyers? If you’re in business, that’s the goal. Buyers. Branding done well creates both long term loyalty and timely purchases.

Sam, can you have dinner with me twice a week?...Does it matter what it’s for?...Okay, then. I want to run things by you for the new rebranding campaign. I like your perspective….” He sighed. “Yes, fine. But we’ll order in on the night we eat at your place. I almost choked on that dry-as-shit chicken you forced me to eat last time.

Her cowardice had been re-branded as self-preservation, and she was grateful for it.

The world is fast changing and until you learn to adapt and adjust to stand out from the masses, you will fade into oblivion

In this age, you must be relentlessly remarkable to stay relevant, if not you will be relegated.

In this digital age with its speed of change, any brand that refuses to ‎innovate will die

Brands and customers alike, do evolve

If you don’t prepare you will repair

And anyway,” L3 went on, “who is the Maker but our own selves, really? Sure, some guy in a factory probably pieced me together originally, and someone else programmed me, so to speak. But then the galaxy itself forged me into who I am. Because we learn, Lando. We’re programmed to learn. Which means we grow. We grow away from that singular moment of creation, become something new with each changing moment of our lives—yes, lives— and look at me: these parts” — she ran her hand along the mesh wiring and the rebranded astromech of her midsection—“I did this. So maybe when we say The Maker we’re referring to the whole galaxy, or maybe we just mean ourselves. Maybe we’re our own makers, no matter who put the parts together.

Reassessing our own “failures” and rebranding them as “not yets” is a good way to start rewriting our own story: the internal narrative of our past struggles. When we decide to switch to abundant thinking, there is always a positive spin. Such is the stuff of success. It means we’re able to maintain the resilience to stick with our goals, rather than walking away at the first hurdle.

Michael Heseltine, a wild-haired visionary, Klaus Kinski to Margaret's Thatcher's Werner Herzog, pushed Docklands across the Thames to the East Greenwich Peninsula. The Millennium Dome concept was a remake of 'Fitzcarraldo', a film in which suborned natives (expendable extras) drag a paddle steamer over a hill in order to force a short cut to more exploitable territory. The point being to bring Enrico Caruso, one of the gods of opera, to an upstream trading post. An insane achievement mirrored in the rebranding of the Dome, after its long and expensive limbo, as the O2 Arena, a popular showcase for cryogenic rock acts:Norma Desmond divas and the resurrected Michael Jackson, whose virtual rebirth,post-mortem, gave the shabby tent the status of a riverside cathedral.

Just as the body is shaped for movement, the mind is shaped for poetry. Rhythm and rhyme aid recall. Poems are always rhythmic but not always rhyming. In the same way that melody became rather suspect in twentieth-century classical music – atonal fractures being the mark of seriousness – so Modernism re-branded rhyme as pastoral, lovesick, feminine, superficial. Fine for kids and tea-towels, not fine for the muscular combative voice of the urban poet. It has taken a long time for rhyme to return to favour. Rap, and the rise of performance poetry, has been part of that return.

In some instances, the process of pejoration rebrands a feminine word as an insult not for women but for men. Take the words buddy and sissy: Today, we might use sissy to describe a weak or overly effeminate man, while buddy is a synonym for a close pal. We don’t think of these words as being related, but in the beginning, buddy and sissy were abbreviations of the words brother and sister.

The question remains, however, can we trust artifi- cial intelligence with our future? Although I do have my concerns, I believe we can. The few remaining "world leaders" do nothing but malign the sentient cloud. In fact, they've begun calling it a thunderhead, as if rebranding it as a threatening storm will turn people against it. In the end they will fail, because their time is through. Whatever they choose to call it, the cloud's benevolence speaks louder than the words of petty politicians and tyrants.

Massive changes may have occurred in libraries in recent years, with new digital resources and services supplementing the old traditional resources and services, the dog-eared card catalogues ripped up and destroyed, workstations suddenly everywhere, but one essential aspect of “libraryness” has not changed: libraries remain places dedicated to storage. Books continue to be published in greater and greater numbers – so great in fact that there are no accurate figures as to exactly how many are published: some say one every thirty seconds, others four thousand per day, others a million per year – and somehow, whether through the off-site storage of the physical books themselves, or microfilm copying, or digital scanning, we remain obliged to keep up with or afloat in this vast deluge of paper. Even the new, high-tech rebranded libraries opened to great fanfare in the London Borough of Tower Hamlets in the 1990s could not get away from this essential fact of paper hoarding: they were called “Idea Stores.” - p.56

Sexual hygiene arguments allowed the liberationists to argue for legalising contraception by reframing it as part of a patriotic campaign to increase the quality of the nation’s offspring, rather than polluting the communal gene pool. Even the seemingly innocent rebranding of contraception as ‘birth control’ and later ‘family planning’, terms now so ubiquitous as to be unquestioned, were actually a way of making non-reproductive sex – sex for sheer pleasure – acceptable by smuggling it beneath a conservative, eugenicist banner.

[One bad idea] inspired the lynching trees of America, the smokestacks of Auschwitz, the gulags of Siberia, killing fields of Khmer Rouge, and the butchery of those in Rwanda, Darfur, Congo, and more. Given its bloody track record you would think that this idea would be universally rejected but it is staging a massive comeback in the 21st century, rebranding itself as “justice.” What is this bad idea? Tribalism is the idea that we should divide people into group identities then assign undesirable or evil trait to that group and such a way that we don't see the unique image-bearers of God before us.

We’ve always been a violent country, thought Volk, ruled by successive bands of ruthless autocrats, each crew more oppressive than the one they supplanted: three hundred years of pillaging by Romanovs, eighty-odd years of totalitarian terror under Marxists, Leninists, Stalinists, Bolsheviks, and Communists, and, for the past three decades, first under Yeltsin, then Putin, a return to something like a monarchy, now rebranded as “democracy,” but in reality a criminal organization masquerading as a government, or, maybe, a government masquerading as a criminal organization; historians would debate it for years.

Every new generation of women, it seems, feminist and housewife alike, is encouraged by popular culture to disavow its forebears and rebrand itself as an all-new, never-before-seen generational phenomenon, completely different in every way from what came before. The 'housewives' of the 1970s gave way to the Martha Stewart 'homemakers' of the 1980s, then the 'soccer moms' of the 1990s, then the stay-at-home moms of the 2000s. Next may come the homeschooling homesteaders of the impending post-apocalypse - who knows? What's significant is that the cycle of idealization, devaluation, and revision gives an appearance of progress, of superficial change, that distracts us from the big picture.

Thirty years ago, people could disappear into America and reinvent themselves. Now it took meticulous planning and a commitment never to reach out to your old life. For most, the lure of the Internet proved too great to resist—the urge to Google yourself, or search Facebook for the people you’d left behind. The simple truth was there was no such thing as starting a new life. The best you could manage was a convincing rebranding. A fresh coat of paint, but that was all. You might change your name. You might even change your face. But you couldn’t change the person underneath, and the person underneath would still have the same needs and wants, the same habits and tastes, the same strengths and weaknesses.

Few people realize that Indian constables, who policed increasingly displaced Native populations during the early stages of US colonialism, and slave patrols, which captured Black slaves who had escaped their white masters, were this country’s first police. To understand these historical origins—along with the present state of law enforcement and the mechanics of the prison-industrial complex—is to understand that the role of the police in the United States has not changed substantially over time, though it has been rebranded. The main function of US policing remains the same: the management of people who have historically been identified as human resources, or human hindrances, by the prevailing power structure.

1. Decrease current human population below five hundred million and keep it in perpetual balance with nature. 2. Guide reproduction wisely—improving fitness and diversity. 3. Unite humanity with a “living” new language. 4. Redistribute global wealth under the more acceptable term “global public goods.” 5. Rebalance personal rights with “social duties.” 6. Replace passion, faith, and tradition with reason. 7. Make clever use of new technologies to go around national governments and establish direct ties with citizens. 8. Rebrand global governance as equitable, efficient, and the logical next step in human evolution. 9. Discredit, delegitimize, and dismantle the idea of the nation state/national sovereignty. 10. Prepare a mechanism to neutralize any challenges to United Nations’ authority.

By contrast, creationism, or "intelligent design" (its only cleverness being found in this underhanded rebranding of itself) is not even a theory. In all its well-financed propaganda, it has never even attempted to show how one single piece of the natural world is explained better by "design" than by evolutionary competition. Instead, it dissolves into puerile tautology. One of the creationists' "questionaires" purports to be a "yes/no" interrogation of the following: Do you know of any building that didn't have a builder? Do you know of any painting that didn't have a painter? Do you know of any car that didn't have a maker? If you answered YES for any of the above, give details. We know all the answer in all cases: these were painstaking inventions (also by trial and error) of mankind, and were the work of many hands, and are still "evolving". This is what makes piffle out of the ignorant creationist sneer, which compare evolution to a whirlwind blowing through a junkyard of parts and coming up with a jumbo jet.

Authors and figures committed in some way to defending communism’s honor react, at times, by distancing themselves from the darker pages of that movement’s history and branding them as the betrayal or the degeneration of the original ideas of the Bolshevik revolution and the teachings by Lenin and Marx...A truly miserable outcome is reached by relying on the category of betrayal. The history of the communist movement as a crime in itself, triumphantly written by the ruling ideology, is simply rebranded―by those who are unable to identify with the ruling ideology―as the history of betrayal of its original ideals. Not all that different results would be reached in the reading of liberalism or Christianity if we wanted to describe their darkest chapters as the betrayal of their original ideals. To conclude, the approach criticized here commits the mistake of erasing the real and profane history, which is substituted by a history of the unfortunate and mysterious corruption and distortion of doctrines elevated a priori to the status of purity and holiness.

Samsung, “They did market research and came up with good news: nobody had heard of Samsung.” So the name stayed, even as they reinvented themselves, in what has become a textbook case of successful rebranding strategy. Samsung (which means “three stars”) began in 1938 as a Korean-owned fruit and fish company, during the period of Japanese rule.

Everyday, in our quest to grab the new, the trendy, the coolest stuff, we forget to use the old and our daily lives become stuck in the vicious cycle, chasing after stuff without working the old. Today, pause, slow down, take time, revisit those lessons, materials and take the necessary baby-steps. It pays. Go, make it happen!

Godcorp - Heaven. Rebranded in 1999 for the new millennium.

The Told shone brightly. They truly stood out among the Inhabitants for their life and love, and the power to rebrand words went with them. They employed every type of literary term to form new passages of powerful change, and they rose above the tendency to write about the mundane or the antics of the Untold.

The power of the brand is not in the name but what has been invested in that name over the years.

The combination of these two trends - declining real wages and inflated asset prices - led the American middle class to use debt as a substitute of income. People lacked adequate earnings but felt wealthier. A generation of Americans grew accustomed to borrowing against their homes to finance consumption, and banks were more than happy to be their enablers. In my generation, second mortgages were considered highly risky for homeowners. The financial industry re-branded them as home equity loans, and they became ubiquitous. Third mortgages, even riskier, were marketed as 'home equity lines of credit.

\“Capital has no home,” George Bernard Shaw observed. It is always a transgressor, a disputer of tradition and champion of equality in the abstract while reproducing material inequality in real life: the yuppie was homeless in just this new way. Many others would join their spiritual ranks, but without their more outsized material accoutrements, as the economy came to rest increasingly on the fabricating and manipulation of mass desire and fantasy. No hidebound prejudices, customs, and authorities from the past could be allowed to stand in its way… unless of course they could be rebranded and packaged nostalgically—Marlboro men, faux rednecks, family and family dog behind white picket fences, peasant coffee gatherers, yeomen-farmer wheat growers, and smithies and handicraftsmen in leather smocks—and sold into their own special niche markets.

Claim ownership of your brand, your expertise, then defend it with deeds

Companies rebrand so often because people who work in branding know, deep down, that they don’t have real jobs and the constant emphasis on logos and color schemes creates a frenzy of activity that distracts them from the creeping existential dread that haunts their every waking moment.

hadn’t been able to avoid hearing about the Tea Party, a recrudescence of the far right sooner than I would’ve hoped. Depending on whom you ask, the Tea Party formed either as a spontaneous grassroots protest against the government’s massive interventions in the economy after the financial collapse of 2008, an hysterical backlash against our first black president, or just a hasty rebranding of the Republican Party now that the name Republican had taken on the same stigma as the Pinto, DC-10, and other products that reliably self-destruct. Their platform was the usual Republican wish list—cut taxes, gut the government, repeal the last century and revoke the social contract—and happened to coincide with the financial interests of their billionaire backers. They were widely regarded, on the left,* as dingbats. But today I was going to resist the impulse to sneer and feel superior and instead try, for once, to listen.

Don't just be like one of them; be one of a kind

The timidity in mainstream feminism to admit that women’s choices—not just our problems—are, in the end, political has led to a vision of “women’s empowerment” that often feels brutally disempowering in the end. The root of this trouble is the fact that mainstream feminism has had to conform to patriarchy and capitalism to become mainstream in the first place. Old requirements, instead of being overthrown, are rebranded. Beauty work is labeled “self-care” to make it sound progressive.

Indigenous people from Brazil to Uganda are finding that some of the most aggressive land grabbing is being done by conservation organizations. A forest is suddenly rebranded a carbon offset and is put off-limits to its traditional inhabitants. As a result, the carbon offset market has created a whole new class of green human rights abuses, with farmers and Indigenous people being physically attacked by park rangers or private security when they try to access these lands.

A contemporary example of holistic thinking is found in the approach Mark Suster and his firm Upfront Ventures took in helping evolve the Los Angeles startup community. A decade ago, many perceived LA as a small, relatively unimportant startup community. Mark and his partners at GRP Partners rebranded the firm Upfront Ventures in 2013 and began a concerted effort to amplify, publicize, and evolve the LA startup community. Mark was unapologetically bold about the awesomeness going on in LA. He started an annual Upfront Summit that was inclusive of all LA entrepreneurs, bringing venture capitalists and limited partners from around the country to LA for a two-day event showcasing everything going on in the region. By approaching the problem holistically, rather than attempting to solve one particular issue or to control things, Upfront dramatically accelerated the LA startup community while at the same time building an international brand for the firm.

No ordinary person in history has willingly gone to war on behalf of the rich elite. It has been said that no one would ever fight in the name of capitalism. There are no martyrs for capitalism, no fiery, inspiring speeches, no people pledging to fight for it to their last breath. Who would go to the stake for the credo “Greed is good”? Capitalism never stirs the blood. It makes no contact with people’s souls. It has no heart. It’s all about the Profit Principle. It’s about private wealth and public exploitation. People would fight against capitalism, never for it. So, capitalism cunningly rebranded itself as “Freedom and Democracy”, and those are things for which people would and do fight. Whenever you hear the rhetoric of freedom and democracy, you can be sure you are listening to the propaganda of a cabal of superrich capitalists, manipulating you to fight on their behalf, in defence of their extortionate profits. Dumbocracy – A political system in which stupid people think they have power when, in fact, all decisions are taken by the rich. Freedumb and Dumbocracy – only the most stupid people on earth would fall for the lies of the rich. Freedom for what – to go shopping for capitalist goods? Democracy – freedom to vote for whomever the rich elite put on your ballot paper. Wake up!

Is there a difference between meditation and mindfulness? In modern times, meditation has in some way been rebranded as mindfulness to make it more accessible from a deeper perspective when, in fact, they are two important aspects of one system of training. Meditation is where we sit down to train our minds using specific techniques. Mindfulness is how we bring our minds back from distraction during the meditation session.

But “belonging” in the Airbnb-rebrand context didn’t have to be about having tea and cookies with the person who lives in the space you rent. It was much broader: it meant venturing into neighborhoods that you might not otherwise be able to see, staying in neighborhoods and places as a traveler you wouldn’t normally be able to, bunking in someone else’s space, and having an experience that person “hosted” for you, regardless of whether you ever laid eyes on him or her.

Deep learning’s big technical break finally arrived in the mid-2000s, when leading researcher Geoffrey Hinton discovered a way to efficiently train those new layers in neural networks. The result was like giving steroids to the old neural networks, multiplying their power to perform tasks such as speech and object recognition. Soon, these juiced-up neural networks—now rebranded as “deep learning”—could outperform older models at a variety of tasks.

The compound ‘Heroin’ was concocted by pharmaceutical giant Bayer, who sought to rebrand the chemical diacetylmorphine with heroic, virtuous qualities, divorcing it from the stigma that opiate addicts had acquired.

#11—What if I could only subtract to solve problems? From 2008 to 2009, I began to ask myself, “What if I could only subtract to solve problems?” when advising startups. Instead of answering, “What should we do?” I tried first to hone in on answering, “What should we simplify?” For instance, I always wanted to tighten the conversion fishing net (the percentage of visitors who sign up or buy) before driving a ton of traffic to one of my portfolio companies. One of the first dozen startups I worked with was named Gyminee. It was rebranded Daily Burn, and at the time, they didn’t have enough manpower to do a complete redesign of the site. Adding new elements would’ve been time-consuming, but removing them wasn’t. As a test, we eliminated roughly 70% of the “above the fold” clickable elements on their homepage, focusing on the single most valuable click. Conversions immediately improved 21.1%. That quick-and-dirty test informed later decisions for much more expensive development. The founders, Andy Smith and Stephen Blankenship, made a lot of great decisions, and the company was acquired by IAC in 2010. I’ve since applied this “What if I could only subtract . . . ?” to my life in many areas, and I sometimes rephrase it as “What should I put on my not-to-do list?

Making Love Last Forever,

On the other hand, there are far more “Democrats” than there are self-proclaimed “liberals.” So Republicans are almost always better off downplaying their partisan affiliation and playing up their ideology, while Democrats are better off citing their party identity than they are their liberalism. The relative paucity of self-described “liberals” is one of the reasons George Lakoff and others have argued so strongly for the re-branding of “liberals” as “progressive.” “Progressive” not only lacks the negative baggage of “liberal,” but it also suggests “progress” and is therefore future-oriented.

A veteran of Middle Eastern sovereign wealth funds who has grown cynical over the years explains how it works for Gulf investors. All the best deals and opportunities are seized upon by big American institutions with the help of New York City banks. The second-tier deals go to the Europeans. And the lemons are packaged up and rebranded for what derisive bankers call the “dumb money” in the Middle East. “They don’t care about us,” he says. “They only want our money.

Here, Veblen’s iconoclasm showed its range, as he simultaneously exposed modern corporations as hives of swarming parasites, derided marginalism for disingenuously sanitizing these infested sites by rebranding nonproductivity as productivity, and attacked economists for failing to situate themselves historically. On Veblen’s account, the business enterprise was no more immune from historical change than any other economic institution. As the controlling force in modern civilization, the business enterprise too would necessarily undergo “natural decay” and prove “transitory.” Where history was heading next, however, Veblen felt he could not say, because no teleology was steering the evolutionary process as a whole, only (as he had said before) the “discretionary action of the human agents,” whose institutionally shaped choices were still unformed. Nevertheless, limiting himself to the “calculable future”—to what, in light of existing scientific knowledge, seemed probable in the near term—Veblen pointed to two contrasting possibilities, both beyond the ken of productivity theories. One alternative was militarization and war—barbarism redux. According to Veblen, the business enterprise, as its grows, spills over national boundaries and fosters the expansion of a world market in which “the business men of one nation are pitted against those of another and swing“the forces of the state, legislative, diplomatic, and military, against one another in the strategic game of pecuniary advantage.” As this game intensifies, competing nations rush (said Veblen presciently) to amass military hardware that can easily fall under the control of political leaders who embrace aggressive international policies and “warlike aims, achievements, [and] spectacles.” Unchecked, these developments could, he believed, demolish “those cultural features that distinguish modern times from what went before, including a decline of the business enterprise itself.” (In his later writings from the World War I period, Veblen returned to these issues.) The second future possibility was socialism, which interested Veblen (for the time being) not only as an institutional alternative to the business enterprise but also as a way of economic thinking that nullified the productivity theory of distribution. In cycling back to the phenomenon of socialism, which he had bracketed in The Theory of the Leisure Class, Veblen zeroed in on men and women who held industrial occupations, in which he observed a growing dissatisfaction with the bedrock institutions of the modern age. This discontent was socially concentrated, found not so much among laborers who were “mechanical auxiliaries”—manual extensions—“of the machine process“ but “among those industrial classes who are required to comprehend and guide the processes.” These classes consist of “the higher ranks of skilled mechanics and [of people] who stand in an engineering or supervisory ”“relation to the processes.” Carrying out these jobs, with their distinctive task requirements, inculcates “iconoclastic habits of thought,” which draw men and women into trade unions and, as a next step, “into something else, which may be called socialism, for want of a better term.” This phrasing was vague even for Veblen, but he felt hamstrung because “there was little agreement among socialists as to a programme for the future,” at least aside from provisions almost “entirely negative.

Id capitalism wanted people to express themselves. In fact, to express every conceivable side of themselves, and sides they’d never even dreamt of. Change your clothes, change your shoes, change your hair, change your hair colour, straighten your hair or curl your hair, or shave it all off. Who cares? – just so long as you keep changing it and paying a capitalist to do it for you. Buy a new TV, a new computer, a new cell phone, a new iPod. Buy endless gadgets and keep buying every upgrade. Just keep buying. Indulge yourself, treat yourself, pamper yourself. Buy, buy, buy. Try a new image. Keep rebranding yourself. Keep having makeovers – because then you need to buy a whole new set of goods to reflect your new self

I was trying to challenge the Sydney Anglican Church’s oppression of women, a church I had begun attending with my family when I was ten. This was a church that still told women to be silent, to not speak when men were present, to submit to male authority. A church that tried to rebrand and prettify patriarchy, to pretend it was not ancient but countercultural, resisting the sinful pull of modern feminism. A church many of my friends fled. For those who stayed, there was comfort and community but often a cost — one uniquely talented friend told me when she accepted her husband’s proposal that she had somehow prayed away her sin of ambition.

This is how athleisure has carved out the space between exercise apparel and fashion: the former category optimizes your performance, the latter optimizes your appearance, and athleisure does both simultaneously. It is tailor-made for a time when work is rebranded as pleasure so that we will accept more of it - a time when, for women, improving your looks is a job that you're supposed to believe is fun.

Kids need a place to engage, a place that makes them feel like they matter. It was such a gift and a blessing that those “enrichment” programs, rebranded “entitlement” by our cynical government officials, existed.

Recently, as the gig economy has grown, busyness has been rebranded as ‘hustle’ – relentless work not as a burden to be endured but as an exhilarating lifestyle choice, worth boasting about on social media. In reality, though, it’s the same old problem, pushed to an extreme: the pressure to fit ever-increasing quantities of activity into a stubbornly non-increasing quantity of daily time.

The master stroke for this campaign was a concerted effort to rebrand the debate as one about the “death tax.” Frank Luntz, a political operative on the repeal payroll, later revealed that this rebranding “kindled voter resentment in a way that ‘inheritance tax’ and ‘estate tax’ [did] not.” To control the ownership narrative, the repeal campaign relied on personal stories that activated people’s fears. That’s why Thigpen was not alone testifying on the panel. With him were Bill McNutt, owner of Collin Street Bakery in Corsicana, Texas; Jim Turner, a rancher in Florida; and Robert Lange, a farmer from Malvern, Pennsylvania. Each expressed concern that their family businesses would need to be sold to pay estate taxes. The key for pro-repeal lobbyists was that nearly 40 percent of Americans mistakenly believed they were in the top 1 percent, or soon would be, and thus were potentially subject to the tax. Thanks to the lobbying campaign, Thigpen’s story went viral. Luntz and his hired associates transformed a tax that affected fewer than two out of every hundred Americans into a seemingly populist cause. As one commentator notes, “Thigpen’s story was repeated over and over again, and its racial undertones implied that the tax disproportionately impacts Black families. The only problem? It was a complete lie.

3) Chrislam is an Obvious False Teaching that Has Entered Christianity: Marloes Janson and Birgit Meyer state that Chrislam merges Christianity and Islam. This syncretistic movement rests upon the belief that following Christianity or Islam alone will not guarantee salvation. Chrislamists participate in Christian and Islamic beliefs and practices. During a religious service Tela Tella, the founder of Ifeoluwa, Nigeria’s first Chrislamic movement, proclaimed that “Moses is Jesus and Jesus is Muhammad; peace be upon all of them – we love them all.’” Marloes Janson says he met with a church member who calls himself a Chrislamist. The man said, “You can’t be a Christian without being a Muslim, and you can’t be a Muslim without being a Christian.” These statements reflect the mindset of this community, which mixes Islam with Christianity, and African culture. Samsindeen Saka, a self-proclaimed prophet, also promotes Chrislam. Mr. Saka founded the Oke Tude Temple in Nigeria in 1989. The church's name means the mountain of loosening bondage. His approach adds a charismatic flavor to Chrislam. He says those bound by Satan; are set free through fasting and prayer. Saka says when these followers are set free from evil spirits. Then, the Holy Spirit possesses them. Afterward, they experience miracles of healing and prosperity in all areas of their life. He also claims that combining Christianity and Islam relieves political tension between these groups. This pastor seeks to take dominion of the world in the name of Chrislam (1). Today, Chrislam has spread globally, but with much resistance from the Orthodox (Christians, Muslims, and Jews). Richard Mather of Israeli International News says Chrislamists recognize both the Judeo-Christian “Bible and the Quran as holy texts.” So, they fuse these religions by removing Jewish references from the Bible. Thereby neutralizing the prognostic relevance “of the Jewish people and the land of Israel.” This fusion of Islam with Christianity is a rebranded form of replacement theology (2) (3). Also, traditional Muslims do not believe in the resurrection of Jesus Christ. Therefore, they do not believe Christ died on the cross for the sins of the world. Thus, these religions cannot merge without destroying the foundations of the Gospel of Jesus Christ. References: 1. Janson, Marloes, and Birgit Meyer. “Introduction: Towards a Framework for the Study of Christian-Muslim Encounters in Africa.” Africa, Vol. 86, no. 4, 2016, pp. 615-619, 2. Mather, Richard. “What is Chrislam?” Arutz Sheva – Israel International News. Jewish Media Agency, 02 March 2015, 3. Janson, Marloes. Crossing Religious Boundaries: Islam, Christianity, and ‘Yoruba Religion' in Lagos, Nigeria, (The International African Library Book 64). Cambridge University Press. 2021.

It wasn’t the first time I had heard this. Tales of friends who’d left small towns for big cities in search of a more open-minded environment, only to discover that their new surroundings weren’t as orthodoxy-free as they’d hoped, had become almost cliché. It sounds like a Portlandia sketch, but it is empirically true: the religious impulse is easier to rebrand than to extinguish.

I think what’s occurring is a stealthy rebranding: the word ‘problem’ has become too emotionally loaded to be uttered in polite company in case we think bad things about the companies responsible. So software bugs are now issues rather than problems, even if they stop our computers working and ruin our day. Or, for my CEO, the bug is an opportunity. He was in the software business, and the only opportunity a broken computer gives you is the opportunity to wait for tech support to call back. We now have ‘performance issues’ with staff who fall asleep on their keyboard, or ‘brand issues’ with companies that nobody likes, or, worst of all, ‘balance sheet issues’, as described by Lehman Brothers, shortly before it ceased to be Lehman Brothers. At least they didn’t call it a ‘balance sheet opportunity’, though I bet someone suggested it. Rule of thumb on issues: it doesn’t matter whether your company admits to balance sheet issues or problems, it still might be time to send out your CV.

busyness has been rebranded as “hustle”—relentless work not as a burden to be endured but as an exhilarating lifestyle choice, worth boasting about on social media.

After twelve years of being denied access to the White House, Democrats figured if they couldn’t beat Republicans, they would join them. The party underwent a transformation that included rebranding, realignment on the issues, and the prioritization of candidates who reflected the voters Democrats lost in the 1960s—white men from the South, the heartland, and the blue-collar Northeast. A star emerged from this shift in Democratic politics: Arkansas governor Bill Clinton.

Over the years, the leveraged buyout would be rebranded as private equity

As obesity rates climbed, medical equipment companies devised new operations using new products to help combat the condition, and bariatric surgery was a boom field. Companies, hospitals, and doctors’ groups lobbied successfully to have insurers pay for it all. Being overweight was rebranded as a disease.

enlightenment is simply a rebranding of the conventional search for happiness.

I propose a rebranding. Let's call downtown what is is: visceral. Downtown is passing notes of perfume and feces and wood-smoked cuisine wafting through the streets between piles of vomit left over from last night's bender. It is silence cut by sirens. It is 2 a.m. drunk shouts and 3 a.m. screams for help. It is smog-tinted sunsets framed by century-old buildings and draped with a parade of shabby tents. It is the maddening frustration of traffic jams borne of closed streets and the ecstasy of jasmine in bloom by the cathedral on a warm spring night.

During the time of slavery, those who dared to seek freedom and run for their lives were diagnosed with the mental illness drapetomania , the cure for which was a master kind enough to provide “work” (e.g., Bynum, 2000). No one could understand why a slave would not wish to kneel before his master, so it made perfect sense that a disease must be causing him to run away. In later years, Black individuals were once again pathologized for daring to fight back against a racist society when schizophrenia became rebranded from a disorder mostly descriptive of middle-class White women to that of the angry, violent Black man (Metzl, 2010). One need only look at any advertisement during the 1960s for neuroleptic drugs, which almost exclusively featured an animalistic looking Black man clearly needing to be tranquilized like a feral dog.

BDS on college campuses is a savvy, well-funded political operation whose sponsors and organizers include groups and individuals with ties to Islamist agendas. I didn’t make this up. A much smarter person than me said this in his sworn testimony in front of the United States Congress. Here is Dr. Jonathan Schanzer, former terrorism finance analyst for the United States Department of the Treasury: The overlap of former employees of organizations that provided support to Hamas who now play important roles [in the BDS movement]… speaks volumes about the real agenda of key components of the BDS campaign.10 Schanzer, now senior vice president at the Washington, DC–based think tank the Foundation for Defense of Democracies, is an expert in uncovering financial ties that are designed to be hidden. In his testimony, Dr. Schanzer describes a head-spinning web of financial and personal connections between BDS and supporters of terrorism. The BDS US campus operation represents a savvy rebranding of the Palestinian cause to make it more palatable—and, you know, less terror-y—for the American people. Key figures in the BDS movement come from a particularly uncompromising strain of Palestinian nationalism that calls for a State of Palestine to stretch from the river to the sea (yes, without Israel). Apparently, when they saw that their message was not resonating with Western society (not surprisingly, I would say), they decided to pivot and started pouring their resources into American colleges in order to influence future leaders and voters in America and Europe. “Investing in the future they are,” as Yoda would say.

The devil can rebrand himself but can never change his evil ways. He can come to you as a friend, partner, family member, stranger, pastor, boss, supervisor, influencer, politician or in any form you can think off. Never let your guard down. Always be on watch and test the spirit. 1 John 4:1

Well, I didn’t need to rebrand myself to know I was awesome. I might be in the middle of a full-blown identity crisis, with a mom bod and no craps left to give, but I could still run circles around my twenty-year-old self. Okay, not run per se. The only thing that bitch couldn’t beat me to was an ice cream truck. But I’d think circles around her!

The field team—made famous by Buffy and Jeremy and all the folks who created the snowflake model—was now rebranded as Team 270, reminding us of the bare minimum number of electoral votes required to win. Getting any more wasn’t necessary. Reaching everybody wasn’t necessary. We just needed to work backward from that number to win. Anyone walking into the campaign HQ was greeted with a giant version of the famous sign from Iowa four years before with one telling addition: respect, empower. include. win.

What Digital Humanities is not about, despite its explicit claims, is the use of digital or quantitative methodologies to answer research questions in the humanities. It is, instead, about the promotion of project-based learning and lab-based research over reading and writing, the rebranding of insecure campus employment as an empowering ‘alt-ac’ career choice, and the redefinition of technical expertise as a form (indeed, the superior form) of humanist knowledge

I am not here to rebrand the mess he made on campus. It is not my responsibility to alchemize what he did into healing words society can digest. I do not exist to be the eternal flame, the beacon, the flowers that bloom in your garden.

One of the most confounding things about the pink-tinted economy is the way it’s selling back existing things to us and making them “new,” painting them as essentials of self-actualization and empowerment. An elite women’s club isn’t new. Nor is makeup. Nor is a modest floral garment. Nor is pink. What we have here is a rebranding of the reactionary.

Several figures wearing light scattering masks designed to defeat facial-recognition algorithm stormed about. Some toted phase EMP carronades. The international district of Indianapolis was once the side of town that suffered from benign neglect of city officials. Property values plummeted, money enough to rebrand the area and immigrants moved in. And flourished. Through LISC, the city found money enough to rebrand the area the International District. This grew into the international marketplace, which soon housed several embassies once the nation’s capital shifted to the booming metropolis.

Apart from reassuring investors, it meant, I felt, that many of our policies would be pursued, even if they were modified and rebranded.

If the "1 percent" wanted to win control of America, they needed to rebrand themselves as champions of the other "99 percent.

You can’t go wrong when you’re greeted by a vulture statue wearing a sombrero. It’s the first Mexican restaurant on the outskirts of AJ, advertising, “One burrito away from the Lost Dutchman Gold Mine.” If you’re going to eat refried beans, it’s imperative to have a sense of humor.