Raving Fans Quotes

Exceptional customer service proactively manages your brand and reactively can turn upset customers into raving fans based on how you handled their complaint.

It’s foolish to expect that one exposure to your message will instantly convert someone from stranger to raving ideavirus-spreading fan. So plan on a process. Plan on a method that takes people from where they are to where you want them to go.

Likability is a soft skill that leads to hard results.

that goes well, we will follow with discussions of Raving Fans, The Seven Habits of Highly Effective People, Gung Ho!; and The Road Less Traveled. All of these books can help us understand

When you create a hospitality-first culture, everything about your business improves—whether that means finding and retaining great talent, turning customers into raving fans, or increasing your profitability

The secret to standing out from the crowd and building an audience of raving fans isn’t being the perfect version of yourself that you think everyone wants you to be. It’s leveraging your number-one superpower: Being the real you!

I return to the sprinklers and sit down. George plunks down next to me. “Did you know that a bird-eating tarantula is as big as your hand?” “Jase doesn’t have one of those, does he?” George gives me his sunniest smile. “No. He useta have a reg’lar tarantula named Agnes, but she”—his voice drops mournfully—“died.” “I’m sure she’s in tarantula heaven now,” I assure him hastily, shuddering to think what that might look like. Mrs. Garret’s van pulls in behind the motorcycle, disgorging what I assume are Duff and Andy, both red-faced and windblown. Judging by their life jackets, they’ve been at sailing camp. George and Harry, my loyal fans, rave to their mother about my accomplishments, while Patsy immediately bursts into tears, points an accusing finger at her mother, and wails, “Boob.” “It was her first word.” Mrs. Garret takes her from me, heedless of Patsy’s damp swimsuit. “There’s one for the baby book.

Sometimes starting over at the bottom can be the best thing you can do for yourself.

Quit trying to be better than your competitors. Think of how you can position yourself differently.

One way to get a life and keep it is to put energy into being an S&M (success and money) queen. I first heard this term in Karen Salmansohn’s fabulous book The 30-Day Plan to Whip Your Career Into Submission. Here’s how to do it: be a star at work. I don’t care if you flip burgers at McDonald’s or run a Fortune 500 company. Do everything with totality and excellence. Show up on time, all the time. Do what you say you will do. Contribute ideas. Take care of the people around you. Solve problems. Be an agent for change. Invest in being the best in your industry or the best in the world! If you’ve been thinking about changing professions, that’s even more reason to be a star at your current job. Operating with excellence now will get you back up to speed mentally and energetically so you can hit the ground running in your new position. It will also create good karma. When and if you finally do leave, your current employers will be happy to support you with a great reference and often leave an open door for additional work in the future. If you’re an entrepreneur, look at ways to enhance your business. Is there a new product or service you’ve wanted to offer? How can you create raving fans by making your customer service sparkle? How can you reach more people with your product or service? Can you impact thousands or even millions more? Let’s not forget the M in S&M. Getting a life and keeping it includes having strong financial health as well. This area is crucial because many women delay taking charge of their financial lives as they believe (or have been culturally conditioned to believe) that a man will come along and take care of it for them. This is a setup for disaster. You are an intelligent and capable woman. If you want to fully unleash your irresistibility, invest in your financial health now and don’t stop once you get involved in a relationship. If money management is a challenge for you, I highly recommend my favorite financial coach: David Bach. He is the bestselling author of many books, including The Automatic Millionaire, Smart Women Finish Rich, and Smart Couples Finish Rich. His advice is clear-cut and straightforward, and, most important, it works.

Creating Customer Evangelists, The Power of Cult Branding, and Creating Raving Fans.

If a market has X number of Google searches every single month, and there are Y number of competitors, and the click prices on Google AdWords are in the reasonable range, then it’s a contender.

Depending on what market you operate in, if you’re able to convert anywhere from 1-10% of cold traffic into customers on that same visit sale, you’re doing very well.

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” — STEVE JOBS

The only incentive you want to offer is the promise of a solution to their problem.

It’s simple: Happy customers reward you with their loyalty. Exceptional customer service converts into customer loyalty. It converts into raving fans who will praise your team on Twitter, and Facebook, and talk about their experience over lunch with friends. There is no greater marketing for your product than happy, surprised, raving fans, and no reason you can’t start now.

Prepare, Persuade, Segment, Prescribe, Profit, Pivot

the right way to use surveys is counterintuitive.

When the Student is Ready, the Teacher Will Appear…

Sometimes great things are created from the most unexpected and unlikely places.

People don’t know what they want.

Henry Ford: “If I had asked people what they wanted, they would have said ‘faster horses.

interview with a man named Dr. Glenn Livingston.

The Gary Halbert Letters was my first introduction to the world of direct-response copywriting. Halbert had put an archive of his (normally, very expensive) work, including 25 years of marketing newsletters, online for free.

Famous sales coach and dear friend Jack Daly suggests, “Why don’t you throw people a party when they start, instead of when they leave?” Sydney-based software firm Atlassian sends each new employee, whatever his or her position, to a resort spa the weekend before the start date as a way to celebrate the new job. The spouse or a guest gets to go along — making both new employees and their spouses raving Atlassian fans.

I'm enjoying the beets and the duck together. It's not a combination I've had before, but it really works." "I'm not usually a fan of raw onions, but the little bits you've strewn throughout are perfect with the beets and the richness of the duck." "The chicken skin adds a nice fatty, crispy element, but I would've preferred duck skin." They raved about Nia's, a lettuce wrap with smoked fish and pickled watermelon rind. "This fatty, oily fish with the sweetness and acidity of the pickled rind is stellar. It's Southern without being Southern.

The reason why is because people essentially are only good at answering two basic types of questions when they don’t know what they want: What it is they don’t want and what they’ve done in the past.

The founders of Method agree that it’s counter-productive to outsource customer calls to India. “The customer has actually used your product. This isn’t just a marketing opportunity; it’s a chance to capture new insights, create a raving fan, and even safeguard yourself from legal problems.” Customer calls can be turned into what the Academy of Marketing Science calls “transcendent customer experiences”—emotional encounters that generate lasting shifts in beliefs and attitudes, and sometimes even self-transformation.

Experts need to understand how to sell their own services, and salespeople need to understand the services they’re trying to sell.

LoCo Fish Co. is considered by its raving fans a culinary haven for those with a sense of adventure. With responsibly sourced, top-quality seafood offerings and two locations, it’s the perfect option for those seeking to enjoy quality seafood fare.

Act on the following five strategies to build your credibility and turn your clients into raving fans. #1…Start with an early listening tour.  #2…Identify the client priorities you will act on. #3…Look for opportunities to over-deliver. #4…Spend time on their turf, #5…Deepen your knowledge of the business.

The dotcoms as a whole were little more than a publicly supported pyramid scheme built on the long-true presumption that an even dumber investor was just down the road. With more finesse Kleiner Perkins', John Doerr called the process, "The largest legal creation of wealth, in the history of the planet.

But whatever you decide, the important thing is to start.

I’m not surprised to find that they’re asking the wrong questions the wrong way, and they’re looking at the wrong data. Again, the devil is in the details. I

One of the biggest things I discovered was that I had been taking a “one size fits all” approach to my marketing.

Sometimes starting over at the bottom can be the best thing you can do for yourself. This

Your emails should not read (or even look) like promotional messages. The

My own goal is to find readers of my genre and turn them into raving fans by over-delivering on their expectations and giving them a satisfying reading experience.

It’s not about getting it perfect; it’s about getting it going.

Take a moment to be over the top, just between you and the words on this page. No one else will know. If you were going to be full of yourself for a moment, what could you admire about yourself? Imagine there are several people who are raving fans of yours. They are excitedly waiting to see you, perhaps to have you autograph something for them. As they eagerly anticipate seeing you, they are chatting about how amazing they find you, and what they specifically like about you. What would they say? Oh my god, I can’t wait to see Aziz! He is so talented! He’s intelligent, incredibly driven, and is always learning new things. He is an excellent communicator, he is really patient with others, and a really compassionate guy. I bet he is an amazing dad!

Our film had also received rave reviews and many “pull quotes” that could be used for marketing. Nick Digilio of WGN Radio, who also happened to be a longtime Phantasm fan, gave us a sensational quote in which he called Bubba Ho-tep “an important piece of American cinema.” And in David Hunter’s review of our film in the Hollywood Reporter, he celebrated our star’s work by writing, “Bruce Campbell in a performance for the ages.” It all looked quite promising, and then Shultz mentioned just one more item—we would need some money to launch this endeavor. The roughed-up budget for this independent Bubba Ho-tep theatrical release came in at about a hundred and thirty thousand dollars. Yikes! But Dave Shultz firmly believed that if luck was with us, we could easily gross multiples of that number and actually turn a profit. For me it was an extremely tough decision. I had made a huge investment from my savings to pay for the production costs of Bubba Ho-tep. My dad in loyal fashion had also kicked in a chunk of change. With his background in financial planning he had always taught me that the best investments are when you invest in yourself and the principles you believe in.

As a small business your best hope for emulating this is focusing on sales and then turning your customers into a tribe of raving fans. This is the advice I give to any small to medium business wanting to work on branding.

After you’ve chosen your market, ASK is a somewhat counterintuitive marketing methodology to first, figure out exactly what your customers want to buy; second, successfully launch your business out of the gate with minimum risk; and third, create a mass of raving fans in the process.

Sydney-based software firm Atlassian sends each new employee, whatever his or her position, to a resort spa the weekend before the start date as a way to celebrate the new job. The spouse or a guest gets to go along — making both new employees and their spouses raving Atlassian fans.

While my blog posts cover “How-tos,” my email content shares strategies, is thought-provoking, and gives a glimpse behind the workings of my business.

Content Inc., Author Joe Pulizzi14 calls this the “content tilt.” The content tilt is what will separate you from everyone else in your niche.

There are a few ways you can find your own tilt. • What questions are your audience members asking that aren’t addressed in your niche? • What perspectives and viewpoints in your niche do you oppose or take an opposite view on? • What is everyone saying that isn’t necessarily true? • Are there any specific methods you use that get your readers/clients results? • What are common misconceptions readers have about the content in your niche or what mistakes do they make? • What are your biggest light bulb moments that have impacted the way you do certain things and how you help your readers or clients?

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”—STEVE JOBS

What Customers Crave,6 Author Nicholas J. Webb defines five touch points: Pre, First, In, Core, and Post.

In this book, I’ll introduce you to the 5P Touch Framework: 1. Pre-Touch Point 2. Premier (First) Touch Point 3. Pivotal Touch Point 4. Prime Touch Point 5. Post Touch Point

But why does what you sell or offer matter to them?

Your ideal customer needs to see how you’re different. You help him/her see this by finding that white space and putting your stake in it.

What is that one core thing that sets you apart from other businesses? What is different about the way you do things?

What you do - Who you help - Your benefit

Your brand is your reputation, and it lives in the minds of your audience. It’s what your audience says it is, not what you say it is.

The biggest branding sin is deciding on your color palette and logo before deciding on your brand strategy.

But you don’t actively attract everyone. You only spend your time and resources attracting your ideal customer.

As a solopreneur and small business owner, you don’t have the capacity to target so many different customer segments. It’s ideal to focus on 1–2 segments at most so that you can focus on speaking the right language to the right customer because each segment will have different triggers that make them buy.

Once you’ve determined the essence of your brand and know where it stands in relation to others in your space, you need to verbalize its benefits.

Look at your positioning statement. Is it different from the other players in your space?

You choose what attribute you lead your brand with.

Your brand strategy is where you tell people how you want your brand to be perceived—by the content you write, and the visual and verbal cues you use. You tell your audience what you want to be known for.