Radio Flyer Quotes

There was something about seeing my daughter riding her little Radio Flyer tricycle for the first time that made me want to stuff her back in my womb and refuse to let her ever leave the safety of my body again—but not before filling an entire digital memory card with pictures.

Cultivate skepticism as a virtue. In this exercise you will upgrade what Professor Neil Postman of New York University calls your “crap detector.” The term is from Ernest Hemingway, who said that it was one of the writer’s most important tools. Each day, keep an eye peeled for the most telling instance of lying, deceiving, and distortion or concealment of the truth. This will take no extra time at all, since these messages and images are thrust at you continually, unless you live in a cabin at Walden Pond without a television set or computer. For example: • Billboards • Advertising flyers • Newspapers • Commercials on radio or TV (and sometimes the newscasts!) • Opinions thrust on us by other people. For the top choice each day, identify the technique of deception or distortion being used. (It’s going to be a hard call!) Share your examples with friends and colleagues, and invite their comments and observations.

A good campaign usually deploys multiple tactics: paid media (TV ads, digital ads, radio ads, print ads), earned media (which is just jargon for public relations), opposition research (a euphemism for digging up dirt on someone), field (canvassing, door knocking, flyers, lit drops, posters, phone calls), lobbying (personal connections in one way or another), and today, perhaps more than anything else, social media. We went at it on every front. I convened a meeting of our senior team every morning at 8 a.m. to discuss what we could to do to drive Anthony from the race. Here’s the best of what we did: Earned media: I kicked things off by saying, on the front page of the New York Times, that if Anthony ran, I’d add an extra $20 million to our campaign budget to ensure that we destroyed his reputation so thoroughly, he’d never be able to run for anything ever again. In retrospect, the threat probably landed harder than I realized because Anthony was already starting to self-destruct. (It wasn’t like what he got caught doing on Twitter didn’t exist in other, pre-Twitter formats before then.) We started exactly where anyone would when it comes to Anthony Weiner: sex. In his time as a member of the House, Anthony had passed all of one bill. And that one illustrious piece of legislation was to give more visas to models. Yep, protecting the rights of hot women was Anthony’s sole achievement in office. That was a good point to make but not an exposé in and of itself. But then our research team noticed something: Anthony had also received campaign contributions from many of the models who received highly coveted H1B visas. Not only was this pay-to-play (give contributions, get government favors), it was illegal.

When I was on the police department in Virginia, I was often dispatch the calls of a “suspicious black male” and, in response, I would ask via the radio, “What is he doing?” My question was simple. Just what is he doing that makes him suspicious, other than being a black male? Generally, when I did this, my mostly white fellow officers would key the radio microphone to make a clicking sound in a show of sarcastic disapproval at my question, and a supervisor might call me to ensure that I was responding to the call. Most times these calls involved nothing more than a black man waiting for a bus; he was just waiting for the bus in the “wrong” neighborhood. Another time, a black guy was passing out flyers. Another time, a kid and his girlfriend had a tryst planned in a secret meeting place during the day. It was always innocuous stuff. It’s not that we shouldn’t investigate “suspicious” people, but what makes them suspicious?

The tagline “thanks for listening,” which has been so copied and admired, derived from the successful 1976 senatorial campaign of S. I. Hayakawa. Hayakawa was a professor of linguistics at San Francisco State University (before he became university president). He knew how to use the English language. The calm manner of his radio commercials, his thanking the listener for staying tuned, really impressed me and, six years later, provided the chassis and the closer for Trader Joe’s commercials. We used the commercials to keep us in front of the public between editions of the Fearless Flyer. We didn’t do both at the same time, or else the stores would have been overwhelmed with business. In short, the radio commercials were and are extremely effective. In the course of this, my voice became one of the best known in California.

I like this one best,” Jenny said, plucking one out of the stack and handing it to her mother. The picture had been taken by Joanna’s father, Big Hank Lathrop, with his Brownie Hawkeye camera. The irregularly sized, old-fashioned, black-and-white snapshot showed an eight-year-old Joanna Lathrop, dressed in her Brownie uniform. She stood at attention in front of her mother’s old Maverick. In the foreground cartons of Girl Scout cookies were stacked into a Radio Flyer wagon.