Purchased Motivational Quotes

The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope. We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry.

Creative, exploratory learning requires peers currently puzzled about the same terms or problems. Large universities make the futile attempt to match them by multiplying their courses, and they generally fail since they are bound to curriculum, course structure, and bureaucratic administration. In schools, including universities, most resources are spent to purchase the time and motivation of a limited number of people to take up predetermined problems in a ritually defined setting. The most radical alternative to school would be a network or service which gave each man the same opportunity to share his current concern with others motivated by the same concern.

I believed my motivations were clear: to help the patient see the pattern that had been imposed upon her, this endless repetition of being selected yet judged to be not exactly what was wanted, a purchase the buyer wished to return.

the course of time, all of Apple’s competitors lost their WHY. Now all those companies define themselves by WHAT they do: we make computers. They turned from companies with a cause into companies that sold products. And when that happens, price, quality, service and features become the primary currency to motivate a purchase decision. At that point a company and its products have ostensibly become commodities. As any company forced to compete on price, quality, service or features alone can attest, it is very hard to differentiate for any period of time or build loyalty on those factors alone.

Every product you buy comes with a corresponding promise that you invest in. Your heart is set on attaining both. But while you’ll definitely come home with the object in your hands, you may or may not get the promise you see in your daydreams. Always look beyond the product to understand what’s really motivating your purchases.

The actual consumers of knowledge are the children—who can’t pay, can’t vote, can’t sit on the committees. Their parents care for them, but don’t sit in the classes themselves; they can only hold politicians responsible according to surface images of “tough on education.” Politicians are too busy being re-elected to study all the data themselves; they have to rely on surface images of bureaucrats being busy and commissioning studies—it may not work to help any children, but it works to let politicians appear caring. Bureaucrats don’t expect to use textbooks themselves, so they don’t care if the textbooks are hideous to read, so long as the process by which they are purchased looks good on the surface. The textbook publishers have no motive to produce bad textbooks, but they know that the textbook purchasing committee will be comparing textbooks based on how many different subjects they cover, and that the fourth-grade purchasing committee isn’t coordinated with the third-grade purchasing committee, so they cram as many subjects into one textbook as possible. Teachers won’t get through a fourth of the textbook before the end of the year, and then the next year’s teacher will start over. Teachers might complain, but they aren’t the decision-makers, and ultimately, it’s not their future on the line, which puts sharp bounds on how much effort they’ll spend on unpaid altruism . . .

But in this latter event the cause probably lies in a lack of self-confidence due to early misfortune. The man who feels himself unloved may take various attitudes as a result. He may make desperate efforts to win affection, probably by means of exceptional acts of kindness. In this, however, he is very likely to be unsuccessful, since the motive of the kindnesses is easily perceived by their beneficiaries, and human nature is so constructed that it gives affection most readily to those who seem least to demand it. The man, therefore, who endeavors to purchase affection by benevolent actions becomes disillusioned by experience of human ingratitude. It never occurs to him that the affection which he is trying to buy is of far more value than the material benefits which he offers as its price, and yet the feeling that this is so is at the basis of his actions.

Many of us have forgotten how we used to be bedazzled by such everyday wonders as marveling at a spider web, finding an animal shape in the clouds, exploring the delicate intricacy of the pistils and stamens of a flower. It is time to rediscover the emotional vitality of the child within us. Our inner child can find enduring satisfaction in simple pleasures because s/he does not pursue them purely to escape inner emotional turmoil. Perhaps the vision of the emotionally vital poet Walt Whitman will motivate you to reconnect with the ardor of your abandoned inner child: I believe a leaf of grass is no less than the journey-work of the stars, And the running blackberry would adorn the parlours of heaven, And a mouse is miracle enough to stagger sextillions of infidels . . . And I or you pocketless of a dime may purchase the pick of the earth, And to glance with an eye or show a bean in its pod confounds the learning of all times . . .

The Endowed Progress Effect Punch cards are often used by retailers to encourage repeat business. With each purchase, customers get closer to receiving a free product or service. These cards are typically awarded empty and in effect, customers start at zero percent complete. What would happen if retailers handed customers punch cards with punches already given? Would people be more likely to take action if they had already made some progress? An experiment sought to answer this very question.[lxvi] Two groups of customers were given punch cards awarding a free car wash once the cards were fully punched. One group was given a blank punch card with 8 squares and the other given a punch card with 10 squares but with two free punches. Both groups still had to purchase 8 car washes to receive a free wash; however, the second group of customers — those that were given two free punches — had a staggering 82 percent higher completion rate. The study demonstrates the endowed progress effect, a phenomenon that increases motivation as people believe they are nearing a goal. Sites such as LinkedIn and Facebook utilize this heuristic to encourage people to divulge more information about themselves when completing their online profiles. On LinkedIn, every user starts with some semblance of progress (figure 19). The next step is to “Improve Your Profile Strength” by supplying additional information.

The first port of call was the Americans. In 1974, an initial agreement was reached by which the US agreed to sell two reactors, as well as enriched uranium, to Iran. The scope of the arrangement was expanded further in 1975, when a $15 billion trade deal was agreed between the two countries, which included provision for Iran to purchase eight reactors from the United States at a fixed price of $6.4 billion.55 The following year, President Ford approved a deal that allowed Iran to buy and operate a US-built system that included a reprocessing facility that could extract plutonium from nuclear reactor fuel, and therefore enable Teheran to operate a ‘nuclear fuel cycle’. President Ford’s Chief of Staff had no hesitation in approving this sale: in the 1970s, Dick Cheney did not find it difficult to ‘figure out’ what Iran’s motivations were.

Their entitlement and their virtue are, in reality, ignoble lies. In fact, they are motivated by the same ambition and desire for power and gain as anyone else. They love money and sex and all forms of perversion as much as anyone else, and they are just as reluctant as the next guy to share what they have with others. In fact, they are the least compassionate, most uncharitable group in society. This, then, is the temptation of the socialists: they are tempted to annihilate their consciences to conceal the ugly truth about themselves. One fact they cannot face is that the only difference between them and capitalist entrepreneurs is that they seek unearned power, power without genuine accountability. As I will show, entrepreneurs are genuinely accountable to their customers, who exercise direct democracy: they vote every day with their purchases for the products that entrepreneurs supply. The socialists wish to answer to nobody. They are driven, as Nietzsche pointed out more than a century ago, by a nasty, vengeful “will to power.

men having power too often misapplied it; that though we made slaves of the negroes, and the Turks made slaves of the Christians, I believed that liberty was the natural right of all men equally. This he did not deny, but said the lives of the negroes were so wretched in their own country that many of them lived better here than there. I replied, "There is great odds in regard to us on what principle we act"; and so the conversation on that subject ended. I may here add that another person, some time afterwards, mentioned the wretchedness of the negroes, occasioned by their intestine wars, as an argument in favor of our fetching them away for slaves. To which I replied, if compassion for the Africans, on account of their domestic troubles, was the real motive of our purchasing them, that spirit of tenderness being attended to, would incite us to use them kindly that, as strangers brought out of affliction, their lives might be happy among us. And as they are human creatures, whose souls are as precious as ours, and who may receive the same help and comfort from the Holy Scriptures as we do, we could not omit suitable endeavors to instruct them therein; but that while we manifest by our conduct that our views in purchasing them are to advance ourselves, and while our buying captives taken in war animates those parties to push on the war, and increase desolation amongst them, to say they live unhappily in Africa is far from being an argument in our favor. I further said, the present circumstances of these provinces to me appear difficult; the slaves look like a burdensome stone to such as burden themselves with them; and that if the white people retain a resolution to prefer their outward prospects of gain to all other considerations, and do not act conscientiously toward them as fellow-creatures, I believe that burden will grow heavier and heavier, until times change in a way disagreeable to us. The person appeared very serious, and owned that in considering their condition and the manner of their treatment in these provinces he had sometimes thought it might be just in the Almighty so to order it.

HOW TO CREATE A GOOD HABIT The 1st Law: Make It Obvious 1.1: Fill out the Habits Scorecard. Write down your current habits to become aware of them. 1.2: Use implementation intentions: “I will [BEHAVIOR] at [TIME] in [LOCATION].” 1.3: Use habit stacking: “After I [CURRENT HABIT], I will [NEW HABIT].” 1.4: Design your environment. Make the cues of good habits obvious and visible. The 2nd Law:Make It Attractive 2.1: Use temptation bundling. Pair an action you want to do with an action you need to do. 2.2: Join a culture where your desired behavior is the normal behavior. 2.3: Create a motivation ritual. Do something you enjoy immediately before a difficult habit. The 3rd Law: Make It Easy 3.1: Reduce friction. Decrease the number of steps between you and your good habits. 3.2: Prime the environment. Prepare your environment to make future actions easier. 3.3: Master the decisive moment. Optimize the small choices that deliver outsized impact. 3.4: Use the Two-Minute Rule. Downscale your habits until they can be done in two minutes or less. 3.5: Automate your habits. Invest in technology and onetime purchases that lock in future behavior. The 4th Law: Make It Satisfying 4.1: Use reinforcement. Give yourself an immediate reward when you complete your habit. 4.2: Make “doing nothing” enjoyable. When avoiding a bad habit, design a way to see the benefits. 4.3: Use a habit tracker. Keep track of your habit streak and “don’t break the chain.” 4.4: Never miss twice. When you forget to do a habit, make sure you get back on track immediately. HOW TO BREAK A BAD HABIT Inversion of the 1st Law: Make It Invisible 1.5: Reduce exposure. Remove the cues of your bad habits from your environment. Inversion of the 2nd Law: Make It Unattractive 2.4: Reframe your mind-set. Highlight the benefits of avoiding your bad habits. Inversion of the 3rd Law: Make It Difficult 3.6: Increase friction. Increase the number of steps between you and your bad habits. 3.7: Use a commitment device. Restrict your future choices to the ones that benefit you. Inversion of the 4th Law: Make It Unsatisfying 4.5: Get an accountability partner. Ask someone to watch your behavior. 4.6: Create a habit contract. Make the costs of your bad habits public and painful.

A series of surprising experiments by the psychologist Roy Baumeister and his colleagues has shown conclusively that all variants of voluntary effort—cognitive, emotional, or physical—draw at least partly on a shared pool of mental energy. Their experiments involve successive rather than simultaneous tasks. Baumeister’s group has repeatedly found that an effort of will or self-control is tiring; if you have had to force yourself to do something, you are less willing or less able to exert self-control when the next challenge comes around. The phenomenon has been named ego depletion. In a typical demonstration, participants who are instructed to stifle their emotional reaction to an emotionally charged film will later perform poorly on a test of physical stamina—how long they can maintain a strong grip on a dynamometer in spite of increasing discomfort. The emotional effort in the first phase of the experiment reduces the ability to withstand the pain of sustained muscle contraction, and ego-depleted people therefore succumb more quickly to the urge to quit. In another experiment, people are first depleted by a task in which they eat virtuous foods such as radishes and celery while resisting the temptation to indulge in chocolate and rich cookies. Later, these people will give up earlier than normal when faced with a difficult cognitive task. The list of situations and tasks that are now known to deplete self-control is long and varied. All involve conflict and the need to suppress a natural tendency. They include: avoiding the thought of white bears inhibiting the emotional response to a stirring film making a series of choices that involve conflict trying to impress others responding kindly to a partner’s bad behavior interacting with a person of a different race (for prejudiced individuals) The list of indications of depletion is also highly diverse: deviating from one’s diet overspending on impulsive purchases reacting aggressively to provocation persisting less time in a handgrip task performing poorly in cognitive tasks and logical decision making The evidence is persuasive: activities that impose high demands on System 2 require self-control, and the exertion of self-control is depleting and unpleasant. Unlike cognitive load, ego depletion is at least in part a loss of motivation. After exerting self-control in one task, you do not feel like making an effort in another, although you could do it if you really had to.

MARCH 31 The cross is evidence that in the hands of the Redeemer, moments of apparent defeat become wonderful moments of grace and victory. At the center of a biblical worldview is this radical recognition—the most horrible thing that ever happened was the most wonderful thing that ever happened. Consider the cross of Jesus Christ. Could it be possible for something to happen that was more terrible than this? Could any injustice be greater? Could any loss be more painful? Could any suffering be worse? The only man who ever lived a life that was perfect in every way possible, who gave his life for the sake of many, and who willingly suffered from birth to death in loyalty to his calling was cruelly and publicly murdered in the most vicious of ways. How could it happen that the Son of Man could die? How could it be that men could capture and torture the Messiah? Was this not the end of everything good, true, and beautiful? If this could happen, is there any hope for the world? Well, the answer is yes. There is hope! The cross was not the end of the story! In God’s righteous and wise plan, this dark and disastrous moment was ordained to be the moment that would fix all the dark and disastrous things that sin had done to the world. This moment of death was at the same time a moment of life. This hopeless moment was the moment when eternal hope was given. This terrible moment of injustice was at the very same time a moment of amazing grace. This moment of extreme suffering guaranteed that suffering would end one day, once and for all. This moment of sadness welcomed us to eternal joy of heart and life. The capture and death of Christ purchased for us life and freedom. The very worst thing that could happen was at the very same time the very best thing that could happen. Only God is able to do such a thing. The same God who planned that the worst thing would be the best thing is your Father. He rules over every moment in your life, and in powerful grace he is able to do for you just what he did in redemptive history. He takes the disasters in your life and makes them tools of redemption. He takes your failure and employs it as a tool of grace. He uses the “death” of the fallen world to motivate you to reach out for life. The hardest things in your life become the sweetest tools of grace in his wise and loving hands. So be careful how you make sense of your life. What looks like a disaster may in fact be grace. What looks like the end may be the beginning. What looks hopeless may be God’s instrument to give you real and lasting hope. Your Father is committed to taking what seems so bad and turning it into something that is very, very good.

Thank You, Lord I have learned to be content whatever the circumstances. —PHILIPPIANS 4:11     Why wait for Thanksgiving Day to be thankful? One day a year is not enough. Every day upon waking and every evening before we nod off to sleep, these two words need to come from our mouths: “Thank You.” A few years ago Bob and I wrote and gathered a collection of prayers, old and new, called Grateful Hearts Give Thanks. These prayers for mealtime, bedtime, and special occasions focus on how great God is and how we can bless Him by saying, “Thank You.” When we as individuals and as a united body can say thank You, we give witness to the world that we are aware that all we have comes from above. “This is the day the LORD has made; let us rejoice and be glad in it…. Give thanks to the LORD, for he is good; his love endures forever (Psalm 118:24,29). When we have thankful hearts, our lifestyles are changed. We no longer are self-centered, trying to acquire more and more. When we do not embrace thanksgiving, we are never satisfied with what we have but need more and more. Malcontents are rarely thankful for all they have. We read in Psalm 100:4, “Enter his gates with thanksgiving and his courts with praise; give thanks to him and praise his name.” With thanks is how we enter into His presence. We must humble our hearts before approaching our good God. You can easily tell what motivates another person by how she is able to give thanks for all that she has. Ungodly people will not honor God or give thanks; they become futile in their speculations, and their foolish hearts will be darkened. (See Romans 1:21.) “Give thanks in all circumstances, for this is God’s will for you in Christ Jesus” (1 Thessalonians 5:18). Thankful believers will be content with all that God has provided. They will know that thankfulness is wanting just what they have and not wanting anymore. Spiritual thankfulness lets us say, “I don’t need that,” when we’re tempted to purchase something that we would like but don’t have the money for. It will prevent us from having that rich chocolate dessert when we are trying to lose a few pounds and inches around our waistlines.

Who are my readers? How do I reach them? What are their motivations? What are the problems I can help them solve? How can I entertain them and inform them at the same time? What content will compel them to purchase what I have to offer? To be successful, you need to do the same thing.

buying a good book without reading it is like a malaria patients that purchase a good tablet and puts the tablet in the shelf without using it.

If we purchased the land, the zoo would be enlarged from four acres to six. At the time, it seemed like an enormous step to take. We argued back and forth. We talked, dreamed, and planned. Steve always seemed to worry about the future. “If anything happens to me, promise that you’ll take care of the zoo.” “Of course I will,” I said. “That’s easy to promise, but nothing is going to happen to you. Don’t worry.” “Will you still love me if a croc grabs me and I lose an arm or a leg?” “Yes, of course I would still love you,” I said. But there were many evenings when he would run through improbably scenarios, just checking to see how I really felt. One night he looked particularly concerned, his brow furrowed. “What’s up?” I asked. “Tell me why you married me.” I laughed. “Because you’re hot in the cot.” That broke the tension, and he laughed too. We both relaxed a little bit. But he would sometimes wonder if I’d married him just because I loved him, or if it was because he was a bit of Tarzan and Croc Dundee and Indiana Jones all rolled into one. “I’m in love with Steve Irwin,” I assured him, “and part of the reason I love you is because you are such a staunch advocate for wildlife. Your empathy and compassion for all animals is part of it too. But most of all, I know that destiny brought us together.” Steve continued our serious discussion, and he spoke of his mortality. He was convinced that he would never reach forty. That’s why he was in such a hurry all the time, to get as much done as he could. He didn’t feel sad about it. He only felt the motivation to make a difference before he was gone. “I’m not afraid of death,” he said. “I’m only afraid of dying. I don’t want to get sick and dwindle. I love working hard and playing hard and living hard, and making every moment count.” I learned so much from Steve. He helped me reevaluate my own purpose, my own life. What would happen if I didn’t make it to forty? What legacy would I leave? That evening he was unusually contemplative. “None of our petty problems really matter,” he said. I agreed. “In a hundred years, what difference is it going to make, worrying about this two acres of land? We need to focus on the real change that will make the world a better place for our children and grandchildren.” Steve gave me a strange look. Children? We had never discussed having children much, because we were flat strapped. The thought of filming more documentaries, running the zoo, and raising a family was just too daunting. But that evening we did agree on one thing: We would spend some of my savings and make the leap to enlarge the zoo. We were both so happy with our decision. “We’re lucky that we met before I became the Crocodile Hunter,” he said. I knew what he was talking about. It made things a lot easier, a lot more clear-cut. I had fallen in love with Steve Irwin, not the guy on TV. “I don’t know how they do it,” he said. “Who?” I asked. “People in the limelight,” he said. “How do they tell who’s in it for them and who’s just after their celebrity? It puts a new slant on everything. Not for us, though,” he added. “Too right,” I agreed.

There was a product which seemed attractive, expensive, portable, beautiful and simple. Everybody talked about its beauty but they bought it for it's simplicity.

Hair •​Stop using chemical-laden personal care products and switch to all-natural versions. Throw out anything containing phthalates, parabens, and benzophenones. And if you are a woman, consider alternatives to hormonal birth control. •​To avoid grays, ramp up your catalase production by taking antioxidants like ashwagandha, curcumin, saw palmetto, and vitamin E. •​For baldness, try a DHT-blocking shampoo instead of prescription meds that have unwanted side effects. •​Deal with your stress, already! Seriously. If the threat of the Four Killers wasn’t enough, maybe avoiding baldness will finally motivate you. This is not optional. •​If you are balding prematurely, get your thyroid levels tested by a knowledgeable anti-aging doctor, and make sure to check your levels of T3/RT3. •​To stimulate blood flow to the scalp, get a head massage or purchase an at-home massager.

Billion-dollar entrepreneurs focus on the segment that they can dominate. Successful companies know their best segment—the best group of customers, who have the motivation to buy the product (or service), the purchasing power to pay a higher price, and the potential loyalty to help the company dominate. If the group is also a high-growth, high-potential segment, that is an added advantage. Focusing on the right group of customers makes it easier to dominate with capital-efficiency

In particular, we won’t be able to judge anyone by their possessions, nor will anyone be able to judge us. No one will comment on our clothes anymore or notice if we stop washing our cars.15 It will render all our purchases completely inconspicuous. And, for what it’s worth, we’ll be completely aware of these changes; we will fully understand the effect the alien had on our species. Let’s call this Obliviation. (Not to be confused with the Harry Potter spell of the same name, which causes memory erasure.) Here’s the big question: How does Obliviation change our behavior as consumers?

Losing Weight and Eating Tips • Plan most of your big meals at the beginning of each week, and make a list of the ingredients you need to purchase. • Prior to going to the stor, make a list of what you need. • Never shop hungry • Don’t overbuy • Try to buy local, fresh, or organic ingredients when possible. • Keep fresh fruits and vegetables on hand so that when you want a late-night snack, you have something healthy to reach for. • Stock up on frozen fruits and vegetables, especially when they are out of season. (Dollar Tree has the cheapest frozen fruits) • Stay away from canned goods, as often they contain a high amount of sodium. However, I often buy canned beans and legumes (lentils, chickpeas, beans, etc.) but I rinse them with water before cooking to wash away the excess sodium. • Avoid buying junk food—chips, candy, ice cream, popcorn. If it’s in your cupboard or freezer, you will feel more tempted.

A crisp, clean $100 bill that is crumbled up, thrown to the ground, stepped on and rubbed in the dirt still maintains its value. Life may crumble you, throw you to the ground, step on you and rub you in the dirt, but you still maintain your value. Just as a crumbled up $100 bill still has purchasing power, your life still has purposeful power; and nothing or no one can ever take that away from you.

Even when the underlying motive of purchase is mere speculative greed, human nature desires to conceal this unlovely impulse behind a screen of apparent logic and good sense

1. Focus on the short trip. For supermarkets around the world (the same principle applies to all classes of trade), half of all shopping trips result in the purchase of five or fewer items, with one being the most common. These short trips typically account for one-third of store sales. The new strategy is to increase the size of each of those baskets by one or two items. Quick trippers spend money very fast, and getting them to buy one or two more items is far easier than motivating stock-up shoppers to buy ten or twenty more items. This focus, focus, focus on the quick trip could deliver an easy 30 percent sales lift (and a lot more when the synergies with other types of trips become apparent).

Buyers generally make purchases because of some motive closely associated to their emotions.

Prayer is never for purchase.

The prospective buyer’s financial capacity to purchase. The prospective buyer’s need for what is being offered for sale. The prospective buyer’s motive in making the purchase.

Therefore, when you are about to make a big purchase or an important decision—which car or computer to buy, whether to undergo plastic surgery, or whether to sign up for a costly self-help program—don’t ask someone who has just done it. That person will be highly motivated to convince you that it is the right thing to do.

Let us analyze the two letters and find out why one failed while the other succeeded. This analysis should start with one of the most important fundamentals of salesmanship: motive. The opening paragraph of the first letter violates an important fundamental of salesmanship, because it suggests that the object of the letter is to gain some advantage for its writer and it does not even hint at any advantage to the person to whom it is sent. Instead of neutralizing the mind of the recipient of the letter, as it should do, it has just the opposite effect: it makes it easy for him to say no. The reader can clearly see that the object of the letter is to secure an endorsement that will help sell the book, but the benefit to the reader only appears in this sentence: “I believe those who purchase the book would welcome the opportunity of receiving a message from you as to the best method of marketing one’s personal services.” The most important selling argument—in fact, the only selling argument—has been lost because it was not brought out and established as the real motive for making the request.

The more costly a decision, in terms of time, money, effort, or inconvenience, and the more irrevocable its consequences, the greater the dissonance and the greater the need to reduce it by overemphasizing the good things about the choice made. Therefore, when you are about to make a big purchase or an important decision—which car or computer to buy, whether to undergo plastic surgery, or whether to sign up for a costly self-help program—don't ask someone who has just done it. That person will be highly motivated to convince you that it is the right thing to do.

Over the last decade, entire neighbourhoods have lost their identity to the ever-growing clothing retail market. Since my first visit to the Marais quarter of Paris in 2003, I have seen the area shift from a charming, off-beat district featuring a mix of up-and-coming designers, traditional ateliers, bookstores and boulangeries to what amounts to an open-air shopping mall dominated by international brands. In the last five years, an antique shop has been replaced by a chic clothing store and the last neighbourhood supermarket transformed into a threestorey flagship of one of the clothing giants. The old quarter is now only faintly visible, like writing on a medieval palimpsest: overhanging the gleaming sign of a sleek clothes shop, on a faded ceramic fascia board, is written ‘BOULANGERIE’. In economically developed countries, people’s motivations for spending money have long since shifted from needs to desires. There’s no denying we need places to live in, food to nourish us and clothes to dress ourselves in, and, while we’re at it, we might as well do these things with a certain degree of refinement to help make life as pleasurable as possible. But when did the clothing industry turn into little more than a cash machine whose main purpose seems to be its own never-ending growth? Just as clothing retail shops are sucking the identity out of entire neighbourhoods, so that the architecture becomes little more than a backdrop for their products, the production of the garments they sell is eating away at the Earth’s resources and the life of the workers who are producing them. Fashion has become the second most polluting industry in the world. And with what result? Our wardrobes are cluttered with so many clothes that the mere sight of them becomes overwhelming, yet at the same time we feel a constant craving for the next purchase that will transform our look.

Satire, sarcasm, and innuendo may give a salesperson a reputation as being quick with a one-liner, but that kind of negativism will not help him or her sell products. The master salesperson doesn’t speak negative words or allow his or her subconscious mind to broadcast negative thoughts. Like attracts like. Negative suggestions attract negative action and negative decisions from prospective purchasers. Remember that people are motivated to buy or not to buy, through their feelings. Much of what they believe to be their own feelings consist of thought impulses they have unconsciously picked up from the messages sent out by the salesperson

In the Marshallian ‘cash balances’ version of the quantity theory, M = k PT, M, P, and T have the same meaning as before, and k – the fraction of the community’s wealth or income (Marshall tended to use the terms interchangeably) which on average is held as cash during the period – is the reciprocal of V, the velocity of circulation. The Cambridge equation emphasized not the spending of money, but the role of money as a temporary abode of purchasing power between selling and buying. It was a bridge to the ‘store of value’ function of money by pointing to individual motives for holding liquid assets and suggesting that they could be further analysed.

You and I enjoy a measure of freedom few have ever known, and it was not our blood that purchased it.

I live never greed, world! Nothing here mine, Never purchased this sky and where I here standing in land

When ever you make a purchase, always remember you a purchasing someone's IDEA. It all starts from an Idea.

When ever you make a purchase, always remember you are purchasing someone's IDEA It all starts from an Idea.

The next time you go to the supermarket, look closely at a can of peas. Think about all the work that went into it—the farmers, truckers, and supermarket employees, the miners and metalworkers who made the can—and think how miraculous it is that you can buy this can for under a dollar. At every step of the way, competition among suppliers rewarded those whose innovations shaved a penny off the cost of getting that can to you. If God is commonly thought to have created the world and then arranged it for our benefit, then the free market (and its invisible hand) is a pretty good candidate for being a god. You can begin to understand why libertarians sometimes have a quasi-religious faith in free markets. Now let’s do the devil’s work and spread chaos throughout the marketplace. Suppose that one day all prices are removed from all products in the supermarket. All labels too, beyond a simple description of the contents, so you can’t compare products from different companies. You just take whatever you want, as much as you want, and you bring it up to the register. The checkout clerk scans in your food insurance card and helps you fill out your itemized claim. You pay a flat fee of $10 and go home with your groceries. A month later you get a bill informing you that your food insurance company will pay the supermarket for most of the remaining cost, but you’ll have to send in a check for an additional $15. It might sound like a bargain to get a cartload of food for $25, but you’re really paying your grocery bill every month when you fork over $2,000 for your food insurance premium. Under such a system, there is little incentive for anyone to find innovative ways to reduce the cost of food or increase its quality. The supermarkets get paid by the insurers, and the insurers get their premiums from you. The cost of food insurance begins to rise as supermarkets stock only the foods that net them the highest insurance payments, not the foods that deliver value to you. As the cost of food insurance rises, many people can no longer afford it. Liberals (motivated by Care) push for a new government program to buy food insurance for the poor and the elderly. But once the government becomes the major purchaser of food, then success in the supermarket and food insurance industries depends primarily on maximizing yield from government payouts. Before you know it, that can of peas costs the government $30, and all of us are paying 25 percent of our paychecks in taxes just to cover the cost of buying groceries for each other at hugely inflated costs. That, says Goldhill, is what we’ve done to ourselves. As long as consumers are spared from taking price into account—that is, as long as someone else is always paying for your choices—things will get worse.

Time is worth more than material possessions. It cannot be purchased anywhere on this planet.

THE PURCHASE OF LIES DOES NOT LAST LONG, THE TRUTH IS ONLY TRUE, IT SUPPORTS TILL THE END.

Here are some specific things we look for in a real estate listing: Price: If a house is priced below market value, that is the best indication that the seller is motivated. They are willing to give up at least some profit in return for a quicker sale. On the other hand, when a house is listed above market value, this typically indicates that seller is not desperate to sell and is more interested in a high sale price than a quick sale. Additionally, once a seller lists a property above market value, they will become anchored to that above-market price, and—barring any major realizations by the seller—it will be difficult to break that anchor and get a great deal on the property. Days on Market (DOM): The second piece of information a listing can provide with respect to motivation is the number of days the property has been listed for sale. Typically, when a seller first lists a property, they are confident (or at least optimistic) that they will get an offer close to list price. For that reason, it’s generally difficult to purchase newly listed properties much below list price.

The Artist's Drawing Book by Katy Lipscomb and Tyler Fisher is filled with numerous art lessons for beginner artists. A self-motivated individual will likely find this an appealing way to learn art, though I think teachers might consider this useful in middle and high school classrooms as well. Seventeen different lessons are presented in this book, and each one builds on the other, helping to lay a strong art foundation. You could buy different art books that may have some or most of these lessons, though I’ve not seen any that provide the sort of succinct and precise approach that this one does. Each lesson is carefully thought out and needs to be practiced by the reader. The text is packed to the brim with information essential to succeed in art. That’s what makes this book so valuable. The lessons are intended to be learned by the budding artist, and so some may take days (or longer) to complete until the user masters the skill. The important thing is not to be in a hurry while working your way through this book. You might want to buy a sketchbook to go along with this, so you can keep your artwork in one place. You might also want to purchase a copy of this book for a friend, so you can practice your art skills together. After teaching art in school for 16 years (grades K-12), I fully understand how The Artist's Drawing Book by Katy Lipscomb and Tyler Fisher is an essential tool for those beginning in art. If you are serious about learning this fascinating subject, then this book is for you. This is an outstanding piece of work.

Paying close attention to WTP throughout the customer journey allows you to see opportunities for increasing customer delight in a myriad of ways. Motivating consumers to purchase a product and facilitating its sale (by placing vending machines before the turnstiles) is a far narrower concern than the ambition to create a great customer experience. Recognizing

The indirect harvesting of valued-per-click leisure time by corporations has led many technocapitalists to support projects like the Universal Basic Income (UBI), which would free up users’ time which could then potential y be spent generating valuable data and content on their own platforms. The driving force of this trend is the Pay Per Click (PPC) advertising campaigns that have grown simultaneously with corporations like Google over the last 15 years, but now the value of the click is not based only on the likelihood of purchasing success, as older models of Google AdWords and other targeted ad campaigns functioned. Instead, the click is conceptualised as a data-point that connects two or more actors in the network. It is those moments of connection between subjects and objects that have potential value to data-driven companies from corporate advertisers to election meddlers like Cambridge Analytica and policy influencers like Palantir. This only works because the user can be libidinally motivated to conduct the ‘free labour’ constituted by the click. The situation was prophetically predicted by one of the most historically influential Marxists still alive, Mario Tronti. His 1966 book Workers and Capital gave rise to the concept of ‘neocapitalism’, which anticipates the environment in which the digital worker operates today. For Tronti: At the highest level of capitalist development, the social relation is transformed into a moment of the relation of production. In this environment, the data-point connecting two people, generated at the moment of every click between social media pages, connects the social relation itself to a relation of production in real time. Seeing this in his own future, Tronti worried that society itself would run by the logic of the factory. Each interaction between individuals would incorporate a surplus value turned to profit by the class owning the means. dream lovers of social production. If the factory workers could be made to relate to each other in a way that was productive for the factory owners, so too could the entirety of social life be modified and edited for the profit of the capitalists. The whole of society is turned into an articulation of production, that is, the whole of society lives as a function of the factory and the factory extends its exclusive domination to the whole of society.

HOW TO CREATE A GOOD HABIT The 1st Law: Make It Obvious 1.1: Fill out the Habits Scorecard. Write down your current habits to become aware of them. 1.2: Use implementation intentions: “I will [BEHAVIOR] at [TIME] in [LOCATION].” 1.3: Use habit stacking: “After I [CURRENT HABIT], I will [NEW HABIT].” 1.4: Design your environment. Make the cues of good habits obvious and visible. The 2nd Law: Make It Attractive 2.1: Use temptation bundling. Pair an action you want to do with an action you need to do. 2.2: Join a culture where your desired behavior is the normal behavior. 2.3: Create a motivation ritual. Do something you enjoy immediately before a difficult habit. The 3rd Law: Make It Easy 3.1: Reduce friction. Decrease the number of steps between you and your good habits. 3.2: Prime the environment. Prepare your environment to make future actions easier. 3.3: Master the decisive moment. Optimize the small choices that deliver outsized impact. 3.4: Use the Two-Minute Rule. Downscale your habits until they can be done in two minutes or less. 3.5: Automate your habits. Invest in technology and onetime purchases that lock in future behavior. The 4th Law: Make It Satisfying HOW TO BREAK A BAD HABIT Inversion of the 1st Law: Make It Invisible 1.5: Reduce exposure. Remove the cues of your bad habits from your environment. Inversion of the 2nd Law: Make It Unattractive 2.4: Reframe your mind-set. Highlight the benefits of avoiding your bad habits. Inversion of the 3rd Law: Make It Difficult 3.6: Increase friction. Increase the number of steps between you and your bad habits. 3.7: Use a commitment device. Restrict your future choices to the ones that benefit you. Inversion of the 4th Law: Make It Unsatisfying

I live never greed, world! nothing here mine, never purchased this sky, not any of these many land

Most contemporary option plans have provisions whereby all granted options fully vest immediately prior to an acquisition should the plan and/or options underneath the plan not be assumed by the buyer. While this clearly benefits the option holders and helps incentivize the employees of the seller who hold options, it does have an impact on the seller and the buyer. In the case of the seller, it will effectively allocate a portion of the purchase price to the option holders. In the case of the buyer, it will create a situation in which there is no forward incentive for the employees to stick around since their option value is fully vested and paid at the time of the acquisition, resulting in the buyer having to come up with additional incentive packages to retain employees on a going-forward basis. Many lawyers will advise in favor of a fully vesting option plan because it forces the buyer to assume the option plan, because if it did not, then the option holders would immediately become shareholders of the combined entities. Under the general notion that fewer shareholders are better, this acceleration provision motivates buyers to assume option plans. This theory holds true only if there is a large number of option holders. In the past few years we've seen cases where

In the end, values such as trust, confidence, status, security, and innovation are much stronger purchase motivators, regardless of any facts that support product superiority.

To Have and Have Not” It was during 1937 that Ernest Hemingway wrote the novel “To Have and Have Not” about Harry Morgan, a fishing boat captain who ran contraband between Havana and Key West. Things didn’t go well for Morgan as he sank ever deeper into debt. Hemingway’s book continued with Harry Morgan running his boat between Cuba and the United States, carrying revolutionaries to Cuba and smuggling Chinese immigrants and rum into Florida. The depression during the early 1930’s and the hunger experienced by the “Conchs” of Key West was Morgan’s motive for ferrying his illegal cargo between the two countries. When Ernest Hemingway moved to Cuba early in 1939, he took his boat the Pilar across the Straits of Florida to Havana, where he first checked into the Hotel Ambos Mundos. Shortly thereafter, Martha joined him in Cuba and they initially rented, and later in 1940, purchased a home for $12,500. Located 10 miles to the east of Havana, in the small town of San Francisco de Paula, they settled into what they called Finca Vigía, the Lookout Farm. After a difficult divorce from Pauline, Ernest and Martha got married on November 20, 1940. Even though Cuba had permanently become their home, they sought writing assignments overseas, including one in China that Martha got for Collier’s magazine. Returning to Cuba just prior to the outbreak of World War II, he convinced the Cuban government to outfit his boat with armaments, with which he intended to ambush German submarines. As the war progressed, Hemingway went to London as a war correspondent, where he met Mary Welsh. His infatuation prompted him to propose to her, which of course did not sit well with Martha.

Our financial decisions aren’t purely financial. Like ordinary consumer purchases, financial choices have three benefits: utilitarian (what it does for me), expressive (what it says about me) and emotional (how it makes me feel). As we manage our finances, we might insist our goal is strictly utilitarian, and that all we want to do is make money. But in truth, we often make decisions for expressive or emotional reasons, and these other motivations can hurt our stated goal of greater wealth.

Happiness, love and truth are not products. Stop purchasing them, start donating them.

Looking for the best deal on your next food truck? Tampabayfoodtruckrally catering lists trucks carts, and allowance preview from highly-motivated sellers located across the Tampa. Our vetting process ensures that only legit listings are published on our website, but we still recommend examining a truck in person prior to making any type of purchase decision and getting the vehicle evaluated by a professional.