Purchase Good Quotes

Aziraphale collected books. If he were totally honest with himself he would have to have admitted that his bookshop was simply somewhere to store them. He was not unusual in this. In order to maintain his cover as a typical second-hand book seller, he used every means short of actual physical violence to prevent customers from making a purchase. Unpleasant damp smells, glowering looks, erratic opening hours - he was incredibly good at it.

Buying books would be a good thing if one could also buy the time to read them; but as a rule the purchase of books is mistaken for the appropriation of their contents.

In fact, the tendency for one purchase to lead to another one has a name: the Diderot Effect. The Diderot Effect states that obtaining a new possession often creates a spiral of consumption

Choose Life. Choose a job. Choose a career. Choose a family. Choose a fucking big television, choose washing machines, cars, compact disc players and electrical tin openers. Choose good health, low cholesterol, and dental insurance. Choose fixed interest mortgage repayments. Choose a starter home. Choose your friends. Choose leisurewear and matching luggage. Choose a three-piece suit on hire purchase in a range of fucking fabrics. Choose DIY and wondering who the fuck you are on Sunday morning. Choose sitting on that couch watching mind-numbing, spirit-crushing game shows, stuffing fucking junk food into your mouth. Choose rotting away at the end of it all, pissing your last in a miserable home, nothing more than an embarrassment to the selfish, fucked up brats you spawned to replace yourselves. Choose your future. Choose life… But why would I want to do a thing like that? I chose not to choose life. I chose somethin’ else. And the reasons? There are no reasons. Who needs reasons when you’ve got heroin?

Along with the standard computer warranty agreement which said that if the machine 1) didn't work, 2) didn't do what the expensive advertisements said, 3) electrocuted the immediate neighborhood, 4) and in fact failed entirely to be inside the expensive box when you opened it, this was expressly, absolutely, implicitly and in no event the fault or responsibility of the manufacturer, that the purchaser should consider himself lucky to be allowed to give his money to the manufacturer, and that any attempt to treat what had just been paid for as the purchaser's own property would result in the attentions of serious men with menacing briefcases and very thin watches. Crowley had been extremely impressed with the warranties offered by the computer industry, and had in fact sent a bundle Below to the department that drew up the Immortal Soul agreements, with a yellow memo form attached just saying: 'Learn, guys...

We are not as Christ-centered and cross-cherishing as we should be, because we do not ponder the truth that everything good, and everything bad that God turns for the good, was purchased by the sufferings of Christ.

What are you doing following me around the back streets of London, you little idiot?” Will demanded, giving her arm a light shake. Cecily’s eyes narrowed. “This morning it was cariad (note: Welsh endearment, like ‘darling’ or ‘love’), now it’s idiot.” “Oh, you’re using a Glamour rune. There’s one thing to declare, you are not afraid of anything when you live in the country. But this is London.” “I’m not afraid of London,” Cecily said defiantly. Will leaned closer, almost hissing in her ear *and said something very complicated in Welsh* She laughed. “No, it wouldn’t do you any good to tell me to go home. You are my brother, and I want to go with you.” Will blinked at her words. You are my brother, and I want to go with you. It was the sort of thing he was used to hearing Jem say. Although Cecily was unlike Jem in every other conceivable possible way, she did share one quality with him. Stubbornness. When Cecily said she wanted something, it did not express an idle desire, but an iron determination. “Do you even care where I’m going?” he said. “What if I were going to hell?” “I’ve always wanted to see hell,” Cecily said. “Doesn’t everyone?” “Most of us spend our time trying to stay out of it, Cecily. I’m going to an ifrit den, if you must know, to purchase drugs from vile, dissolute criminals. They may clap eyes on you, and decide to sell you.” “Wouldn’t you stop them?” “I suppose it would depend on whether they cut me a part of the profit.” She shook her head. “Jem is your parabatai,” she said. “He is your brother, given to you by the Clave, but I am your sister by blood. Why would you do anything for him, but you only want me to go home?” “How do you know the drugs are for Jem?” Will said. “I’m not an idiot, Will.” “No, more’s the pity. Jem- Jem is like the better part of me. I would not expect you to understand. I owe him. I owe him this.” “So what am I?” Cecily said. Will exhaled, too desperate to check himself. “You are my weakness.” “And Tessa is your heart,” she said, not angrily, but thoughtfully. “I am not fooled. As I told you, I’m not an idiot. And more’s the pity for you, although I suppose we all want things we can’t have.” “Oh,” said Will, “and what do you want?” “I want you to come home.” A strand of black hair was stuck to her cheek by the dampness, and Will fought the urge to pull her cloak closer about her, to make her safe as he had when she was a child. “The Institute is my home,” Will sighed, and leaned his head against the stone wall. “I can’t stand out her arguing with you all evening, Cecily. If you’re determined to follow me into hell, I can’t stop you.” “Finally,” she said provingly. “You’ve seen sense. I knew you would, you’re related to me.” Will fought the urge to shake her. “Are you ready?” She nodded, and he raised his hand to knock on the door.

It would be a good thing to buy books if one could also buy the time to read them; but one usually confuses the purchase of books with the acquisition of their contents.

Late modern society is principally concerned with purchasing things, in ever greater abundance and variety, and so has to strive to fabricate an ever greater number of desires to gratify, and to abolish as many limits and prohibitions upon desire as it can. Such a society is already implicitly atheist and so must slowly but relentlessly apply itself to the dissolution of transcendent values. It cannot allow ultimate goods to distract us from proximate goods. Our sacred writ is advertising, our piety is shopping, our highest devotion is private choice. God and the soul too often hinder the purely acquisitive longings upon which the market depends, and confront us with values that stand in stark rivalry to the only truly substantial value at the center of the social universe: the price tag.

Love is the key to the mystery. Love by its very nature is not selfish, but generous. It seeks not its own, but the good of others. The measure of love is not the pleasure it gives-that is the way the world judges it-but the joy and peace it can purchase for others.

Finally, people have to actually purchase it. It doesn’t matter how good a product is if, in the end, nobody uses it.

Nina sat down next to Alys. “Would you um … like some tea?” “With honey?” Alys asked. “I, uh … I think we have sugar?” “I only like tea with honey and lemon.” Nina looked like she might tell Alys exactly where she could put her honey and lemon, so Matthias said hurriedly, “How would you like a chocolate biscuit?” “Oh, I love chocolate!” Nina’s eyes narrowed. “I don’t remember saying you could give away my biscuits.” “It’s for a good cause,” Matthias said, retrieving the tin. He’d purchased the biscuits in the hope of getting Nina to eat more. “Besides, you’ve barely touched them.” “I’m saving them for later,” said Nina with a sniff. “And you should not cross me when it comes to sweets.” Jesper nodded. “She’s like a dessert-hoarding dragon.

so doesn't that make the universe a giant lottery, then? you purchase a ticket when you're born. and it's all just random whether you get a good ticket or a bad ticket. it's all just luck. my head swirls on this, but then softer thoughts soothe, like a flatted third on a major chord. no, no, it's not all random, if it really was all random, the universe would abandon us completely. and the universe doesn't. it takes care of its most fragile creations in ways we can't see. like with the parents who adore you blindly. and the big sister who feels guilty for being human over you. and a little gravelly-voiced kid whose friends have left him over you. and even a pink-haired girl who carries your picture in her wallet. maybe it is a lottery, but the universe makes it all even out in the end. the universe takes care of all of its birds.

People who are poor think like traders, but the dynamics are quite different. Unlike traders, the poor are not indifferent to the differences between gaining and giving up. Their problem is that all their choices are between losses. Money that is spent on one good is the loss of another good that could have been purchased instead. For the poor, costs are losses.

The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope. We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry.

We have men sold to build churches, women sold to support the gospel, and babes sold to purchase Bibles for the poor heathen, all for the glory of God and the good of souls. The slave auctioneer's bell and the church-going bell chime in with each other, and the bitter cries of the heart-broken slave are drowned in the religious shouts of his pious master. Revivals of religion and revivals in the slave trade go hand in hand.

The slave trade was not controlled by any state or government. It was a purely economic enterprise, organised and financed by the free market according to the laws of supply and demand. Private slave-trading companies sold shares on the Amsterdam, London and Paris stock exchanges. Middle-class Europeans looking for a good investment bought these shares. Relying on this money, the companies bought ships, hired sailors and soldiers, purchased slaves in Africa, and transported them to America. There they sold the slaves to the plantation owners, using the proceeds to purchase plantation products such as sugar, cocoa, coffee, tobacco, cotton and rum.

Choose life. Choose a job. Choose a career. Choose a family. Choose a fucking big television, Choose washing machines, cars, compact disc players, and electrical tin openers. Choose good health, low cholesterol and dental insurance. Choose fixed- interest mortgage repayments. Choose a starter home. Choose your friends. Choose leisure wear and matching luggage. Choose a three piece suite on hire purchase in a range of fucking fabrics. Choose DIY and wondering who you are on a Sunday morning. Choose sitting on that couch watching mind-numbing sprit- crushing game shows, stuffing fucking junk food into your mouth. Choose rotting away at the end of it all, pishing you last in a miserable home, nothing more than an embarrassment to the selfish, fucked-up brats you have spawned to replace yourself. Choose your future. Choose life... But why would I want to do a thing like that?

The basis of bureaucratic rule is the poverty of society in objects of consumption, with the resulting struggle of each against all. When there is enough goods in a store, the purchasers can come whenever they want to. When there is little goods, the purchasers are compelled to stand in line. When the lines are very long, it is necessary to appoint a policeman to keep order. Such is the starting point of the power of the Soviet bureaucracy. It "knows" who is to get something and who has to wait.

One of the most powerful of all our passions is the desire to be admired and respected. As things stand, admiration and respect are given to the man who seems to be rich. This is the chief reason why people wish to be rich. The actual goods purchased by their money play quite a secondary part.

No one has to know until we adopt in a few years. I’m sure there are loads of damn babies waiting for parents to buy them. We will be fine.” I know she hasn’t accepted my offer of marriage, or even being in a relationship with me, but I hope she doesn’t use this opportunity to remind me of that. She laughs softly. “Damn babies? Please tell me you don’t think there is a store somewhere downtown where you walk in and purchase a baby?” She lifts her hand to her mouth to stop herself from laughing at me. “There isn’t?” I joke. “What’s Babies ‘R’ Us, then?” “Oh my goodness!” She tilts her head back in laughter. I reach across the small space between us and grab hold of her hand. “If that damn store isn’t full of babies, lined up, ready for purchase, than I’m suing for false advertisement.

The manufacturing of most goods harms the environment in one way or another. The culprit is not the factory, but it is we who buy what it produces. Therefore we should think carefully about items we purchase.

The first enslaving illusion is the idea that people are born to be consumers and that they can attain any of their goals by purchasing goods and services....What people do or make but will not or cannot put up for sale is as immeasurable and as invaluable for the economy as the oxygen they breathe.

I always said you couldn’t trust those people from Purchasing,” said the Deputy Financial Manager. “The bastards.

Her purchases just about busted her vacation budget, but what else is a vacation for, if not for overindulgence and mindless extravagance?

People who had previously purchased a “green” product were significantly more likely to both lie and steal than those who had purchased the conventional product. Their demonstration of ethical behavior subconsciously gave them license to act unethically when the chance arose.

They understood that. They all understood it. This is not the same as comprehension, but it was good enough. When you stop to think, the whole idea of comprehension has a faintly archaic taste, like the sound of forgotten tongues or a look into a Victorian camera obscura. We Americans are much higher on simple understanding. It makes it easier to read the billboards when you're heading into town on the expressway at plus-fifty. To comprehend, the mental jaws have to gape wide enough to make the tendons creak. Understanding, however, can be purchased on every paperback-book rack in America.

Stuff I purchased with every intention of using, but only because I told myself it would somehow help. I wasn't good enough, but this stuff would make me better. I wanted to read, wear, and do everything so I could become the person I thought I should be.

Why don’t you purchase an Italian dictionary? I will assume the expense.” “I have one,” she said, “but I don’t think it’s very good. Half the words are missing.” “Half?” “Well, some,” she amended. “But truly, that’s not the problem.” He blinked, waiting for her to continue. She did. Of course. “I don’t think Italian is the author’s native tongue,” she said. “The author of the dictionary?” he queried. “Yes. It’s not terribly idiomatic.

No realistic American can expect from a dictator’s peace international generosity, or return of true independence, or world disarmament, or freedom of expression, or freedom of religion -- or even good business. Such a peace would bring no security for us or for our neighbors. Those who would give up essential liberty to purchase a little temporary safety deserve neither liberty nor safety.

You bought something. You shopped!” “I didn’t shop. I purchased what is likely stolen merchandise, or gray-market goods. It’s potential evidence.

It would be a good thing to buy books if one could also buy the time to read them; but one usually confuses the purchase of books with the acquisition of its contents.

In keeping with my family's affection for doomed product lines and hexed formats, we purchased a Betamax. The year before, we'd bought a TRS-80 instead of an Apple II, and in due course we'd unbox Mattel's Intellivision, instead of Atari's legendary gizmo. This was good training for a writer, for the sooner you accept the fact that you are a deluded idiot who is always out of step with reality the better off you will be.

Character is not purchased with a dance in the street. It's expensive and hard to come by. Though it is the heir of disappointment, betrayal and frustration, it is not the inheritance that matters but what you do with it. No one ever developed their character by arranging their experiences in such a way that only ‘good’ things are allowed to happen.

Some people measure their success by the profession their children have chosen, by the purchase of a house, by how often they visit or call. But the only measurement, truly, is something that’s quite subjective: have you raised good people?

For some people, history is simply what your wife looks good standing in front of. It’s what’s cast in bronze, or framed in sepia tones, or acted out with wax dummies and period furniture. It takes place in glass bubbles filled with water and chunks of plastic snow; it’s stamped on souvenir pencils and summarized in reprint newspapers. History nowadays is recorded in memorabilia. If you can’t purchase a shopping bag that alludes to something, people won’t believe it ever happened.

The great bulk of Marshall Plan funds returned to the United States, or never left, being paid directly to American corporations to purchase American goods. The US Agency for International Development (AID) stated in 1999: ‘The principal beneficiary of America’s foreign assistance programs has always been the United States.

With what work at you occupied, and for what purpose are you purchased? What sort of bird are you, and with what digestive are you eaten? Pass up this shop of hagglers and seek the shop of Abundance where God is the purchaser [Quran 9:111]. There Compassion has bought the shabby goods no one else would look at. With that Purchaser no base coin is rejected, for making a profit is not the point. Masnavi 6.1264 – 1267

What does economic growth actually mean? It means more consumption – and consumption of a specific kind: more consumption of goods and services that are exchanged for money. That means that if people stop caring for their own children and instead pay for childcare, the economy grows. The same if people stop cooking for themselves and purchase restaurant takeaways instead. Economists say this is a good thing. After all, you wouldn’t pay for childcare or takeaway food if it weren’t of benefit to you, right? So, the more things people are paying for, the more benefits are being had. Besides, it is more efficient for one daycare centre to handle 30 children than for each family to do it themselves. That’s why we are all so much richer, happier and less busy than we were a generation ago. Right?

Now our world is at the present time firmly in the grip of a mechanical monster, whose head - if you want to call it that - is the World Engineer's Complex. That monster is opposed to us and can keep all too good a tab on us through every purchase we make with our credit numbers, every time we use the public transportation or eat a meal or rent a place to live.

If you have a “commodity” offer, you will compete on price (having a price-driven purchase versus a value-driven purchase). Your Grand Slam Offer, however, forces a prospect to stop and think differently to assess the value of your differentiated product. Doing this establishes you as your own category, which means it’s too difficult to compare prices, which means you re-calibrate the prospect’s value-meter.

A man sits in an office deciding what stocks to buy. He imagines, no doubt, that he is planning his purchases according to his own judgment. In actual fact his judgment is a melange of impressions stamped on his mind by outside influences which unconsciously control his thought. He buys a certain railroad stock because it was in the headlines yesterday and hence is the one which comes most prominently to his mind; because he has a pleasant recollection of a good dinner on one of its fast trains; because it has a liberal labor policy, a reputation for honesty; because he has been told that J. P. Morgan owns some of its shares.

The financial and economic consequences of the stoppage of payments by the largest purchaser of goods and services on planet Earth could not be calculated, could barely even be imagined. It would be a nuclear event—and Republican Party leaders were willing to threaten it not only once, but a second time again in 2013.

Ms. Terwilliger didn’t have a chance to respond to my geological ramblings because someone knocked on the door. I slipped the rocks into my pocket and tried to look studious as she called an entry. I figured Zoe had tracked me down, but surprisingly, Angeline walked in. "Did you know," she said, "that it’s a lot harder to put organs back in the body than it is to get them out?" I closed my eyes and silently counted to five before opening them again. “Please tell me you haven’t eviscerated someone.” She shook her head. “No, no. I left my biology homework in Miss Wentworth’s room, but when I went back to get it, she’d already left and locked the door. But it’s due tomorrow, and I’m already in trouble in there, so I had to get it. So, I went around outside, and her window lock wasn’t that hard to open, and I—” "Wait," I interrupted. "You broke into a classroom?" "Yeah, but that’s not the problem." Behind me, I heard a choking laugh from Ms. Terwilliger’s desk. "Go on," I said wearily. "Well, when I climbed through, I didn’t realize there was a bunch of stuff in the way, and I crashed into those plastic models of the human body she has. You know, the life size ones with all the parts inside? And bam!" Angeline held up her arms for effect. "Organs everywhere." She paused and looked at me expectantly. "So what are we going to do? I can’t get in trouble with her." "We?" I exclaimed. "Here," said Ms. Terwilliger. I turned around, and she tossed me a set of keys. From the look on her face, it was taking every ounce of self-control not to burst out laughing. "That square one’s a master. I know for a fact she has yoga and won’t be back for the rest of the day. I imagine you can repair the damage—and retrieve the homework—before anyone’s the wiser.” I knew that the “you” in “you can repair” meant me. With a sigh, I stood up and packed up my things. “Thanks,” I said. As Angeline and I walked down to the science wing, I told her, “You know, the next time you’ve got a problem, maybe come to me before it becomes an even bigger problem.” "Oh no," she said nobly. "I didn’t want to be an inconvenience." Her description of the scene was pretty accurate: organs everywhere. Miss Wentworth had two models, male and female, with carved out torsos that cleverly held removable parts of the body that could be examined in greater detail. Wisely, she had purchased models that were only waist-high. That was still more than enough of a mess for us, especially since it was hard to tell which model the various organs belonged to. I had a pretty good sense of anatomy but still opened up a textbook for reference as I began sorting. Angeline, realizing her uselessness here, perched on a far counter and swing her legs as she watched me. I’d started reassembling the male when I heard a voice behind me. "Melbourne, I always knew you’d need to learn about this kind of thing. I’d just kind of hoped you’d learn it on a real guy." I glanced back at Trey, as he leaned in the doorway with a smug expression. “Ha, ha. If you were a real friend, you’d come help me.” I pointed to the female model. “Let’s see some of your alleged expertise in action.” "Alleged?" He sounded indignant but strolled in anyways. I hadn’t really thought much about asking him for help. Mostly I was thinking this was taking much longer than it should, and I had more important things to do with my time. It was only when he came to a sudden halt that I realized my mistake. "Oh," he said, seeing Angeline. "Hi." Her swinging feet stopped, and her eyes were as wide as his. “Um, hi.” The tension ramped up from zero to sixty in a matter of seconds, and everyone seemed at a loss for words. Angeline jerked her head toward the models and blurted out. “I had an accident.” That seemed to snap Trey from his daze, and a smile curved his lips. Whereas Angeline’s antics made me want to pull out my hair sometimes, he found them endearing.

The author of these Travels, Mr. Lemuel Gulliver, is my ancient and intimate friend; there is likewise some relation between us on the mother's side. About three years ago, Mr. Gulliver growing weary of the concourse of curious people coming to him at his house in Redriff, made a small purchase of land, with a convenient house, near Newark, in Nottinghamshire, his native country; where he now lives retired, yet in good esteem among his neighbours.

The owner of the means of production is in a position to purchase the labor power of the worker. By using the means of production, the worker produces new goods which become the property of the capitalist. The essential point about this process is the relation between what the worker produces and what he is paid, both measured in terms of real value. Insofar as the labor contract is "free," what the worker receives is determined not by the real value of the goods he produces, but by his minimum needs and by the capitalists' requirements for labor power in relation to the number of workers competing for jobs. It is important to understand that even in theory the payment of the worker is not determined by the value of his product.

Dr. Bar David?” A young man with black eyes and curly hair came toward him. Carrying a digital recorder. He looked familiar. “Richard Falco, North Richardson High. I took algebra and Calc I from you.” “Oh, yes, of course. Good to see you.” “I’m now reporting for Anchor Media. Just started a couple of months ago.” David started walking away. “Good for you. What a good course of action.” “Listen, I need to get a couple of quotes anyway. I wonder if—Oh, wait! I’m so sorry. You were at the North Richardson school shooting, five years ago.” David nodded. And began to panic. “That’s why you’re here, right?” the stupid student asked. “Protesting gun laws?” “I really need to be going, now. Good luck with your interviews.” Hyperventilating. Richard grabbed David’s shoulder. “But Dr. Bar David. Your story, tragic as it is, ends up being the reason for this whole public gun melting, right? A few words from you about—” David lost it. “Listen! My whole life changed that day. When that meshugener killed my entire family, my wife and my son, in an instant! With a gun he purchased the week before!” David grabbed the kid’s throat. “I do not want to talk about it. Don’t mention me in your article. I will sue you! Leave me alone.” Richard swallowed and nodded, fast. “Sorry, sorry, I’m so sorry—” David started shouting, “The bullets! The bullets! The bullets!” His head pounded. His ears roared.

the universe was not kind to auggie pullman. what did the little kid ever do to deserve his sentence? what did the parents do? or olivia? she once mentioned that some doctor told her parents that he odds of someone getting the same combination of syndromes that came together to make auggie's face was like one in four million. so doesn't that make the universe a giant lottery, then? you purchase a ticket when you're born. it's all just random whether you get a good ticket or a bad ticket. it's all just luck.

What counts as social infrastructure? I define it capaciously. Public institutions such as libraries, schools, playgrounds, parks, athletic fields, and swimming pools are vital parts of the social infrastructure. So too are sidewalks, courtyards, community gardens, and other green spaces that invite people into the public realm. Community organizations, including churches and civic associations, act as social infrastructures when they have an established physical space where people can assemble, as do regularly scheduled markets for food, furniture, clothing, art, and other consumer goods. Commercial establishments can also be important parts of the social infrastructure, particularly when they operate as what the sociologist Ray Oldenburg called "third spaces," places (like cafes, diners, barbershops, and bookstores) where people are welcome to congregate and linger regardless of what they've purchased.

The kinds of purchases surveyed in the news generally sit well beyond necessity. In acquiring them, what we are after is rarely solely or even chiefly just material satisfaction; we are also guided by a deeper, often unconscious desire for some form of psychological transformation. We don't only want to own things; we want to be changed through our ownership of them. Once we examine consumer behaviour with sufficient attention and generosity, it becomes clear that we aren't indelibly materialistic at all. What makes our age distinctive is our ambition to try to accomplish a variety of complex psychological goals via the acquisition of material goods.

Come all ye conservatives and liberals who want to conserve the good things and be free, come away from the merchants of big answers, whose hands are metalled with power; from the union of anywhere and everywhere by the purchase of everything from everybody at the lowest price and the sale of anything to anybody at the highest price; from the union of work and debt, work and despair; from the wage-slavery of the helplessly well-employed. From the union of self-gratification and self-annihilation, secede into care for one another and for the good gifts of Heaven and Earth.

Money in hand, I glanced up to find Glenn eyeing a rack of stuffed rats. As the salesman rang up my purchase, Glenn leaned close and, still staring at the rats, whispered, “What are those used for?” “I have no idea.” I got my receipt and jammed everything in my bag… Glenn surprised me by opening the car door for me, and as I settled in the seat, he leaned against the frame of the open window. “I’ll be right back,” he said, and strode inside. He was out in a moment with a small white bag. I watched him cross in front of the car—wondering. Timing himself between the traffic, he opened the door and slid in behind the wheel. “Well?” I asked as he set the package between us. “What did you get?” Glenn started the car and pulled out into traffic. “A stuffed rat.” “Oh,” I said, surprised. What the devil was he going to do with it? Even I didn’t know what it was for. I was dying to ask all the way to the FIB building but managed to keep my mouth shut even as we slipped into the cold shade of their underground parking.

We have discussed the new-car purchase in its various forms for the last several pages. No, you can’t afford a new car unless you are a millionaire and can, therefore, afford to lose thousands of dollars, all in the name of the neat new-car smell. A good used car that is less than three years old is as reliable or more reliable than a new car. A new $28,000 car will lose about $17,000 of value in the first four years you own it. That is almost $100 per week in lost value. To understand what I’m talking about, open your window on your way to work once a week and throw out a $100 bill.

We must account for the life that we lived. A person inevitably will ask himself or herself on their deathbed, ‘what was the aim of my life,’ ‘what did I accomplish,’ ‘what did I not accomplish,’ ‘what would I alter if I could live my life all over again’? What we discover on our deathbeds is that material luxuries afford no solace. We cannot purchase, possess, or legally acquire what is pure: love, beauty, truth, goodness, and imagination.

No one ever developed their character by arranging their experiences in such a way that only ‘good’ things are allowed to happen to them. Character is not purchased with a dance in the street. It is not cheap, and it’s hard to come by, owing partly to the fact that it is the heir of disappointment, frustration, betrayal and deceit. However, it is not the inheritance that matters so much as what you do with it. In the face of seemingly insurmountable problems what do you do, and why do you do it? The same holds for dramatic characters whose strength, courage, insight and wisdom have to be earned.

At the center of the bouquet is a monstrous peony, probably purchased on sale at the supermarket. By Tuesday its curling petals had begun to collect at the bottom of the vase, infusing the room with the faint but unmistakable sweet odor of corruption and imminent death. ... In Tick's opinion there was something extravagantly excessive about the peony from the start, as if God had intended so suggest with this particular bloom that you could have too much of a good thing. The swiftness with which the fallen petals bean to stink drove the point home in case anybody missed it. As a rule, Tick leans toward believing that there is no God, but she isn't so sure at times like this, when pockets of meaning emerge so clearly that they feel like divine communication.

We founded this nation under the illusory notion of independence, that a man’s life is entirely distinct from the life of his neighbor; that the poisons in his water have no bearing on the cleanliness of his neighbor’s water; that the suffering of a laborer has no direct relationship to the purchaser of goods; that animals are objects for sale; that the health of the land is divorced from the health of the collective. We’ve turned freedom from tyranny into freedom from each other.

The starting point for ‘discounts’ may be the manufacturer’s suggested retail price (MSRP), an arbitrarily high price that no one will ever pay. By crossing out the high MSRP, retailers are handing shoppers a psychological victory that will make them feel good about the purchase, even if the discounted price is still expensive.

It made me think of the nice old Marimekko-clad ladies I sometimes went to see in the Ritz Tower: gravel-voiced, turban-wearing, panther-braceleted widows looking to move to Miami, their apartments filled with smoked-glass and chromed-steel furniture that, in the seventies, they'd purchased through their decorators for the price of a good Queen Anne--but (I was responsible for telling them, reluctantly) had not held its value and could not be re-sold at even half what they'd bought it for.

Are we creating and cultivating things that have a chance of furnishing the New Jerusalem? Will the cultural goods we devote our lives to - the food we cook and consume; the music we purchase and practice; the movies we watch and make; the enterprises we earn our paychecks from and invest our wealth in - be identified as the glory and honor of our cultural tradition? Or will they be remembered as mediocrities at best, dead-ends at worst? This is not the same as asking whether we are making "christian" culture.

He is the devotee who is jealous of none, who is a fount of mercy, who is without egotism, who is selfless, who treats alike cold and heat, happiness and misery, who is ever forgiving, who is always contented, whose resolutions are firm, who has dedicated mind and soul to God, who causes no dread, who is not afraid of others, who is free from exultation, sorrow and fear, who is pure, who is versed in action and yet remains unaffected by it, who renounces all fruit, good or bad, who treats friend and foe alike, who is untouched by respect or disrespect, who is not puffed up by praise, who does not go under when people speak ill of him, who loves silence and solitude, who has a disciplined reason. Such devotion is inconsistent with the existence at the same time of strong attachments. 18. We thus see that to be a real devotee is to realize oneself. Self-realization is not something apart. One rupee can purchase for us poison or nectar, but knowledge or devotion cannot buy us salvation or bondage. These are not media of exchange. They are themselves the thing we want. In other words, if the means and the end are not identical, they are almost so. The extreme of means is salvation. Salvation of the Gita is perfect peace.

I have often wondered, Sir, [. . .] to observe so few Instances of Charity among Mankind; for tho' the Goodness of a Man's Heart did not incline him to relieve the Distresses of his Fellow-Creatures, methinks the Desire of Honour should move him to it. What inspires a Man to build fine Houses, to purchase fine Furniture, Pictures, Clothes, and other things at a great Expence, but an Ambition to be respected more than other People? Now would not one great Act of Charity, one Instance of redeeming a poor Family from all the Miseries of Poverty, restoring an unfortunate Tradesman by a Sum of Money to the means of procuring a Livelihood by his Industry, discharging an undone Debtor from his Debts or a Goal, or any such Example of Goodness, create a Man more Honour and Respect than he could acquire by the finest House, Furniture, Pictures or Clothes that were ever beheld? For not only the Object himself who was thus relieved, but all who heard the Name of such a Person must, I imagine, reverence him infinitely more than the Possessor of all those other things: which when we so admire, we rather praise the Builder, the Workman, the Painter, the Laceman, the Taylor, and the rest, by whose Ingenuity they are produced, than the Person who by his Money makes them his own.

But say I could repent and could obtaine By Act of Grace my former state: how soon would higth recal high thoughts; how soon unsay what feign'd submission swore: ease would recant vows made in pain, as violent and void. For never can true reconcilement grow where wounds of deadly hate have pierced so deep: which would but lead me to a worse relapse and heavier fall: so should I purchase cleave short intermission bought with double smart: This knows my punisher; therefore as far from granting here, as I from begging peace: All hope excluded thus, behold in stead of us out-cast, exil'd, his new delight, Mankind created, and for his this World. So farewell Hope, and with Hope farwel Fear, Farewel Remorse: all Good to me is lost.

Because this is the love I want. This is a good love, a love that could be right. And if I accept it,if I give back to him what is in me to give, I will have purchased him with my soul. My soul, that has been broken and cobbled back together, with some of the pieces not quite fitting right. And though I believe in time healing these things, still, I do not love with lightness...

Publicity images often use sculptures or paintings to lend allure or authority to their own message. Framed oil paintings often hang in shop windows as part of their display. Any work of art 'quoted' by publicity serves two purposes. Art is a sign of affluence; it belongs to the good life; it is part of the furnishing which the world gives to the rich and the beautiful. But a work of art also suggests a cultural authority, a form of dignity, even of wisdom, which is superior to any vulgar material interest; an oil painting belongs to the cultural heritage; it is a reminder of what it means to be a cultivated European. And so the quoted work of art (and this is why it is so useful to publicity) says two almost contradictory things at the same time: it denotes wealth and spirituality: it implies that the purchase being proposed is both a luxury and a cultural value. Publicity has in fact understood the tradition of the oil painting more thoroughly than most art historians. It has grasped the implications of the relationship between the work of art and its spectator-owner and with these it tries to persuade and flatter the spectator-buyer. The continuity, however, between oil painting and publicity goes far deeper than the 'quoting' of specific paintings. Publicity relies to a very large extent on the language of oil painting. It speaks in the same voice about the same things. (P. 129)

She was cuckoo about dime stores, where she bought cosmetics and pins and combs. After we locked the expensive purchases in the station wagon we went into McCory's or Kresge's and were there by the hour, up and down the aisles with the multitude, mostly of women, and in the loud-played love music. Some things Thea liked to buy cheaply, they maybe gave her the best sense of the innermost relations of pennies and nickels and explained the real depth of money. I don't know. But I didn't think myself too good to be wandering in the dime store with her. I went where and as she said and did whatever she wanted because I was threaded to her as if through the skin. So that any trifling object she took pleasure in could become important to me at once; anything at all, a comb or hairpin or piece of line, a compass inside a tin ring that she bought with great satisfaction, or a green billed baseball cap for the road, or the kitten she kept in the apartment - she would never be anywhere without an animal.

Alan Greenspan, who would later become the Federal Reserve chairman, wrote in 1966: [T]he earnings saved by the productive members of the society lose value in terms of goods. When the economy’s books are finally balanced, one finds that this loss in value represents the goods purchased by the government for welfare and other purposes. . . . In the absence of the gold standard, there is no way to protect savings from confiscation through inflation. . . . This is the shabby secret of the welfare statists’ tirades against gold. Deficit spending is simply a scheme for the “hidden” confiscation of wealth.24

Having a Grand Slam offer makes it almost impossible to lose. But why? What gives it such an impact? In short, having a Grand Slam Offer helps with all three of the requirements for growth: getting more customers, getting them to pay more, and getting them to do so more times. How? It allows you to differentiate yourself from the marketplace. In other words, it allows you to sell your product based on VALUE not on PRICE. Commoditized = Price Driven Purchases (race to the bottom) Differentiated = Value Driven Purchases (sell in a category of one with no comparison. Yes, market matters, which I will expound on in the next chapter) A commodity, as I define it, is a product available from many places. For that reason, it’s prone to purchases based on “price” instead of “value.” If all products are “equal,” then the cheapest one is the most valuable by default. In other words, if a prospect compares your product to another and thinks “these are pretty much the same, I’ll buy the cheaper one,” then they commoditized you. How embarrassing! But

The idea that the GDP still serves as an accurate gauge of social welfare is one of the most widespread myths of our times. Even politicians who fight over everything else can always agree that the GDP must grow. Growth is good. It’s good for employment, it’s good for purchasing power, and it’s good for our government, giving it more to spend. Modern journalism would be all but lost without the GDP, wielding the latest national growth figures as a kind of government report card. A shrinking GDP spells recession and, if it really shrivels, depression. In fact, the GDP offers pretty much everything a journalist could want: hard figures, issued at regular intervals, and the chance to quote experts. Most importantly, the GDP offers a clear benchmark. Is the government doing its job? How do we as a country stack up? Has life gotten a little better? Never fear, we have the latest figures on the GDP, and they’ll tell us everything we need to know. Given our obsession with it, it’s hard to believe that just eighty years ago the GDP didn’t even exist.

It means that, while our branded world can exploit the unmet need to be part of something larger than ourselves, it can’t fill it in any sustained way: you make a purchase to be part of a tribe, a big idea, a revolution, and it feels good for a moment, but the satisfaction wears off almost before you’ve thrown out the packaging for that new pair of sneakers, that latest model iPhone, or whatever the surrogate is. Then you have to find a way to fill the void again. It’s the perfect formula for endless consumption and perpetual self-commodification through social media, and it’s a disaster for the planet, which cannot sustain these levels of consumption.

To what extent the machine abases us. - The machine is impersonal, it deprives the piece of work of its pride, of the individual goodness and faultiness that adheres to all work done by a machine - that is to say, of its little bit of humanity. In earlier times all purchasing from artisans was a bestowing of a distinction on individuals, and the things with which we surrounded ourselves were the insignia of these distinctions: household furniture and clothing thus became symbols of mutual esteem and personal solidarity, whereas we now seem to live in the midst of nothing but anonymous and impersonal slavery. - We must not purchase the alleviation of work at too high price.

Fireworks made of glass. An explosion of dew. Crescendo. Diminuendo. Silence. There are drugs that work the same, and while I am not suggesting that our founder purchased the glassworks to get more drops, it is clear that she had the seed planted, not once, but twice, and knew already the lovely contradictory nature of glass and she did not have to be told, on the day she saw the works at Darling Harbour, that glass is a thing in disguise, an actor, is not solid at all, but a liquid, that an old sheet of glass will not only take on a royal and purplish tinge but will reveal its true liquid nature by having grown fatter at the bottom and thinner at the top, and that even while it is as frail as the ice on a Parramatta puddle, it is stronger under compression than Sydney sandstone, that it is invisible, solid, in short, a joyous and paradoxical thing, as good a material as any to build a life from.

Peter Sellers offered me a small part opposite him in a rather good scene where Sir Guy Grand purchases a ‘School of Rembrandt’ portrait and then cuts out the nose of it with a knife, explaining to my character (a snotty young art dealer) that he only collects noses. I, of course, have to react with horror, and I exclaim ‘Shit!’ This was quite a naughty word in 1968 – so naughty, in fact, that when, some months later, my scene was shown on television to promote the movie I became, as far as I know, the first person ever to say ‘shit’ on British television. (This, incidentally, is one of my three claims to fame: the others are that I have a species of lemur named after me, and that I was once French-kissed – on camera – by Tim Curry.)

One of the gabelle’s most irritating inventions was the sel du devoir, the salt duty. Every person in the Grande Gabelle over the age of eight was required to purchase seven kilograms (15.4 pounds) of salt each year at a fixed high government price. This was far more salt than could possibly be used, unless it was for making salt fish, sausages, hams, and other salt-cured goods. But using the sel du devoir to make salted products was illegal, and, if caught, the perpetrator would be charged with the crime of faux saunage, salt fraud, which carried severe penalties. Many simple acts were grounds for a charge of faux saunage. In the Camargue, shepherds who let their flocks drink the salty pond water could be charged with avoiding the gabelle.

Lucy preferred gin and tonics during the summer and switched over to whiskey sours in the winter. At dinner, a sit-down affair with the family, Lucy drank whatever the Temerlins drank, including expensive French wines. "She never gets obnoxious, even when smashed to the brink of unconsciousness," wrote Maurice, revealing more about the chimp's alcoholism than perhaps he intended. At one point, he tried to wean Lucy off the good stuff and onto Boone's Farm apple wine. Assuming she would delight in the fruity swill, he purchased a case and filled her glass one night at dinner. Lucy took a sip of the apple wine, noticed her parents were drinking something else, and put her glass down. She then graabbed Maurice's glass of Chablis and polished it off. She finished Jane's next. Not another sip of Boone's farm ever touched her lips.

The first people to get the new money are the counterfeiters, which they use to buy various goods and services. The second receivers of the new money are the retailers who sell those goods to the counterfeiters. And on and on the new money ripples out through the system, going from one pocket or till to another. As it does so, there is an immediate redistribution effect. For first the counterfeiters, then the retailers, etc. have new money and monetary income they use to bid up goods and services, increasing their demand and raising the prices of the goods that they purchase. But as prices of goods begin to rise in response to the higher quantity of money, those who haven't yet received the new money find the prices of the goods they buy have gone up, while their own selling prices or incomes have not risen. In short, the early receivers of the new money in this market chain of events gain at the expense of those who receive the money toward the end of the chain, and still worse losers are the people (e.g., those on fixed incomes such as annuities, interest, or pensions) who never receive the new money at all.

Until fairly recently, every family had a cornucopia of favorite home remedies--plants and household items that could be prepared to treat minor medical emergencies, or to prevent a common ailment becoming something much more serious. Most households had someone with a little understanding of home cures, and when knowledge fell short, or more serious illness took hold, the family physician or village healer would be called in for a consultation, and a treatment would be agreed upon. In those days we took personal responsibility for our health--we took steps to prevent illness and were more aware of our bodies and of changes in them. And when illness struck, we frequently had the personal means to remedy it. More often than not, the treatment could be found in the garden or the larder. In the middle of the twentieth century we began to change our outlook. The advent of modern medicine, together with its many miracles, also led to a much greater dependency on our physicians and to an increasingly stretched healthcare system. The growth of the pharmaceutical industry has meant that there are indeed "cures" for most symptoms, and we have become accustomed to putting our health in the hands of someone else, and to purchasing products that make us feel good. Somewhere along the line we began to believe that technology was in some way superior to what was natural, and so we willingly gave up control of even minor health problems.

Mr. Wonderful was probably taking his sweet time, right?” “No, it was actually my fault this morning. I was busy with…paperwork.” “Oh. Well, that’s alright. Don’t worry about it. What kind of paperwork?” He smiled. “Nothing important.” Mr. Kadam held the door for me, and we walked out into an empty hallway. I was just starting to relax at the elevator doors when I heard a hotel room door close. Ren walked down the hall toward us. He’d purchased new clothes. Of course, he looked wonderful. I took a step back from the elevator and tried to avoid eye contact. Ren wore a brand new pair of dark-indigo, purposely faded, urban-destruction designer jeans. His shirt was long-sleeved, buttoned-down, crisp, oxford-style and was obviously of high quality. It was blue with thin white stripes that matched is eyes perfectly. He’d rolled up the sleeves and left his shirt untucked and open at the collar. It was also an athletic cut, so it fit tightly to his muscular torso, which made me suck in an involuntary breath in appreciation of his male splendor. He looks like a runway model. How in the world am I going to be able to reject that? The world is so unfair. Seriously, it’s like turning Brad Pitt down for a date. The girl who could actually do it should win an award for idiot of the century. I again quickly ran through my list of reasons for not being with Ren and said a few “He’s not for me’s.” The good thing about seeing his mouthwatering self and watching him walk around like a regular person was that it tightened my resolve. Yes. It would be hard because he was so unbelievably gorgeous, but it was now even more obvious to me that we didn’t belong together. As he joined us at the elevator, I shook my head and muttered under my breath, “Figures. The guy is a tiger for three hundred and fifty years and emerges from his curse with expensive taste and keen fashion sense too. Incredible!” Mr. Kadam asked, “What was that, Miss Kelsey?” “Nothing.” Ren raised an eyebrow and smirked. He probably heard me. Stupid tiger hearing. The elevator doors opened. I stepped in and moved to the corner hoping to keep Mr. Kadam between the two of us, but unfortunately, Mr. Kadam wasn’t receiving the silent thoughts I was projecting furiously toward him and remained by the elevator buttons. Ren moved next to me and stood too close. He looked me up and down slowly and gave me a knowing smile. We rode down the elevator in silence. When the doors opened, he stopped me, took the backpack off my shoulder, and threw it over his, leaving me with nothing to carry. He walked ahead next to Mr. Kadam while I trialed along slowly behind, keeping distance between us and a wary eye on his tall frame.

The man who wields the blood-clotted cowskin during the week fills the pulpit on Sunday, and claims to be a minister of the meek and lowly Jesus. The man who robs me of my earnings at the end of each week meets me as a class- leader on Sunday morning, to show me the way of life, and the path of salvation. He who sells my sister, for purposes of prostitution, stands forth as the pious advocate of purity. He who proclaims it a religious duty to read the Bible denies me the right of learning to read the name of the God who made me. He who is the religious advocate of marriage robs whole millions of its sacred influence, and leaves them to the ravages of wholesale pollution. The warm defender of the sacredness of the family relation is the same that scatters whole families,— sundering husbands and wives, parents and children, sisters and brothers,—leaving the hut vacant, and the hearth desolate. We see the thief preaching against theft, and the adulterer against adultery. We have men sold to build churches, women sold to support the gospel, and babes sold to purchase Bibles for the poor heathen! all for the glory of God and the good of souls! The slave auctioneer’s bell and the church-going bell chime in with each other, and the bitter cries of the heart-broken slave are drowned in the religious shouts of his pious master. Revivals of religion and revivals in the slave-trade go hand in hand together. The slave prison and the church stand near each other. The clanking of fetters and the rattling of chains in the prison, and the pious psalm and solemn prayer in the church, may be heard at the same time. The dealers in the bodies and souls of men erect their stand in the presence of the pulpit, and they mutually help each other. The dealer gives his blood-stained gold to support the pulpit, and the pulpit, in return, covers his infernal business with the garb of Christianity. Here we have religion and robbery the allies of each other—devils dressed in angels’ robes, and hell presenting the semblance of paradise.

Unlike when people lived in small communities and could not escape their past behavior, we live in an age of anonymous one-time encounters, and many people have become expert at the art of fast persuasion. Trust, formerly earned through actions, is now purchased with sleight of hand, and sleight of words. I encourage women to explicitly rebuff unwanted approaches, but I know it is difficult to do. Just as rapport-building has a good reputation, explicitness applied by women in this culture has a terrible reputation. A woman who is clear and precise is viewed as cold, or a bitch, or both. A woman is expected, first and foremost, to respond to every communication from a man. And the response is expected to be one of willingness and attentiveness. It is considered attractive if she is a bit uncertain (the opposite of explicit). Women are expected to be warm and open, and in the context of approaches from male strangers, warmth lengthens the encounter, raises his expectations, increases his investment, and, at best, wastes time. At

The actual consumers of knowledge are the children—who can’t pay, can’t vote, can’t sit on the committees. Their parents care for them, but don’t sit in the classes themselves; they can only hold politicians responsible according to surface images of “tough on education.” Politicians are too busy being re-elected to study all the data themselves; they have to rely on surface images of bureaucrats being busy and commissioning studies—it may not work to help any children, but it works to let politicians appear caring. Bureaucrats don’t expect to use textbooks themselves, so they don’t care if the textbooks are hideous to read, so long as the process by which they are purchased looks good on the surface. The textbook publishers have no motive to produce bad textbooks, but they know that the textbook purchasing committee will be comparing textbooks based on how many different subjects they cover, and that the fourth-grade purchasing committee isn’t coordinated with the third-grade purchasing committee, so they cram as many subjects into one textbook as possible. Teachers won’t get through a fourth of the textbook before the end of the year, and then the next year’s teacher will start over. Teachers might complain, but they aren’t the decision-makers, and ultimately, it’s not their future on the line, which puts sharp bounds on how much effort they’ll spend on unpaid altruism . . .

You Learn (by Jorge Luis Borges) The poverty of yesterday was less squalid than the poverty we purchase with our industry today. Fortunes were smaller then as well. (The Elderly Lady) After a while you learn the subtle difference Between holding a hand and chaining a soul, And you learn that love doesn’t mean leaning And company doesn’t mean security. And you begin to learn that kisses aren’t contracts And presents aren’t promises, And you begin to accept your defeats With your head up and your eyes open With the grace of a woman, not the grief of a child, And you learn to build all your roads on today Because tomorrow’s ground is too uncertain for plans And futures have a way of falling down in mid-flight. After a while you learn… That even sunshine burns if you get too much. So you plant your garden and decorate your own soul, Instead of waiting for someone to bring you flowers. And you learn that you really can endure… That you really are strong And you really do have worth… And you learn and learn… With every good-bye you learn. {…}

I call these ingredients “fascination badges” because they’re emblematic of what you represent. So how, exactly, are you fascinating? Seven potential areas:   1. Purpose: Your reason for being; your function as a brand.   2. Core beliefs: The code of values and principles that guide you; what you stand for.   3. Heritage: Your reputation and history; the “backstory” of how you came to be.   4. Products: The goods, services, or information you produce.   5. Benefits: The promises of reward for purchasing the product, both tangible and abstract, overt and implied.   6. Actions: How you conduct yourself.   7. Culture: All the characteristics of your identity, including personality, executional style, and mind-set.

A small container of Rocky Road lands on the counter next to me. “I figured Rocky Road was appropriate to pave the way to brown town,” she says with a laugh. The man in front of me takes his receipt, and the cashier, a younger woman, reaches for our purchases as soon as Banner starts laughing at her own joke. The cashier’s eyes go wide when she comprehends. “Brown Town? Is that up in the foothills, Logan? I’m not sure I’ve heard of it,” a familiar voice says from behind me. Oh, for Christ’s sake. I turn around to face Mrs. Harris, her hands full with a box of tea and a bottle of melatonin, but when I open my mouth to respond, nothing comes out. Banner smiles sweetly and says, “It’s just south of Pussy Ridge. At least, I’m pretty sure it is.” I choke, and the cashier’s face turns red. “Pussy Ridge. I haven’t heard of that either. I’ll have to ask Mr. Harris to get out the Rand McNally so we can take a drive there this weekend. I do love my weekend drives.” I have no idea how Banner is keeping a straight face, but she replies, “I love a good long ride too. Especially when it gets a little rough.” The older woman smiles. “Me too. Emmy has never been a fan, though. She’s always gotten carsick at the littlest bump.” Banner finally grins. “That explains so much about her.” The cashier’s eyes are tearing up as I shove money at her before I bag the ice cream, Doritos, and lube myself. “See you later, Mrs. Harris. You’ll have to let us know how that drive goes.

That was the night he got up and went to the boys' division; perhaps he was looking for his history in the big room where all the boys slept, but what he found instead was Dr. Larch kissing every boy a late good night. Homer imagined then that Dr. Larch had kissed him like that, when he'd been small; Homer could not have imagined how those kisses, even now, were still kisses meant for him. They were kisses seeking Homer Wells. That was the same night that he saw the lynx on the barren, unplanted hillside—glazed with snow that had thawed and then refrozen into a thick crust. Homer had stepped outside for just a minute; after witnessing the kisses, he desired the bracing air. It was a Canada lynx—a dark, gunmetal gray against the lighter gray of the moonlit snow, its wildcat stench so strong Homer gagged to srnell the thing. Its wildcat sense was keen enough to keep it treading within a single leap's distance of the safety of the woods. The lynx was crossing the brow of the hill when it began to slide; its claws couldn't grip the crust of the snow, and the hill had suddenly grown steeper. The cat moved from the dull moonlight into the sharper light from Nurse Angela's office window; it could not help its sideways descent. It traveled closer to the orphanage than it would ever have chosen to come, its ferocious death smell clashing with the freezing cold. The lynx's helplessness on the ice had rendered its expression both terrified; and resigned; both madness and fatalism were caught in the cat's fierce, yellow eyes and in its involuntary, spitting cough as it slid on, actually bumping against the hospital before its claws could find a purchase on the crusted snow. It spit its rage at Homer Wells, as if Homer had caused its unwilling descent. Its breath had frozen on its chin whiskers and its tufted ears were beaded with ice. The panicked animal tried to dash up the hill; it was less than halfway up when it began to slide down again, drawn toward the orphanage against its will. When it set out from the bottom of the hill a second time, the lynx was panting; it ran diagonally uphill, slipping but catching itself, and slipping again, finally escaping into the softer snow in the woods— nowhere near where it had meant to go; yet the lynx would accept any route of escape from the dark hospital. Homer Wells, staring into the woods after the departed lynx, did not imagine that he would ever leave St. Cloud's more easily.

REINHOLD JOBS. Wisconsin-born Coast Guard seaman who, with his wife, Clara, adopted Steve in 1955. REED JOBS. Oldest child of Steve Jobs and Laurene Powell. RON JOHNSON. Hired by Jobs in 2000 to develop Apple’s stores. JEFFREY KATZENBERG. Head of Disney Studios, clashed with Eisner and resigned in 1994 to cofound DreamWorks SKG. ALAN KAY. Creative and colorful computer pioneer who envisioned early personal computers, helped arrange Jobs’s Xerox PARC visit and his purchase of Pixar. DANIEL KOTTKE. Jobs’s closest friend at Reed, fellow pilgrim to India, early Apple employee. JOHN LASSETER. Cofounder and creative force at Pixar. DAN’L LEWIN. Marketing exec with Jobs at Apple and then NeXT. MIKE MARKKULA. First big Apple investor and chairman, a father figure to Jobs. REGIS MCKENNA. Publicity whiz who guided Jobs early on and remained a trusted advisor. MIKE MURRAY. Early Macintosh marketing director. PAUL OTELLINI. CEO of Intel who helped switch the Macintosh to Intel chips but did not get the iPhone business. LAURENE POWELL. Savvy and good-humored Penn graduate, went to Goldman Sachs and then Stanford Business School, married Steve Jobs in 1991. GEORGE RILEY. Jobs’s Memphis-born friend and lawyer. ARTHUR ROCK. Legendary tech investor, early Apple board member, Jobs’s father figure. JONATHAN “RUBY” RUBINSTEIN. Worked with Jobs at NeXT, became chief hardware engineer at Apple in 1997. MIKE SCOTT. Brought in by Markkula to be Apple’s president in 1977 to try to manage Jobs.

1 and 2. The United States represents less than 5 percent of the world’s population; it consumes more than 25 percent of the world’s resources. This is accomplished to a large degree through the exploitation of other countries, primarily in the developing world. Point 3. The United States maintains the largest and most sophisticated military in the world. Although this empire has been built primarily through economics—by EHMs—world leaders understand that whenever other measures fail, the military will step in, as it did in Iraq. Point 4. The English language and American culture dominate the world. Points 5 and 6. Although the United States does not tax countries directly, and the dollar has not replaced other currencies in local markets, the corporatocracy does impose a subtle global tax and the dollar is in fact the standard currency for world commerce. This process began at the end of World War II when the gold standard was modified; dollars could no longer be converted by individuals, only by governments. During the 1950s and 1960s, credit purchases were made abroad to finance America’s growing consumerism, the Korean and Vietnam Wars, and Lyndon B. Johnson’s Great Society. When foreign businessmen tried to buy goods and ser vices back from the United States, they found that inflation had reduced the value of their dollars—in effect, they paid an indirect tax. Their governments demanded debt settlements in gold. On August 15, 1971, the Nixon administration refused and dropped the gold standard altogether.   Washington

But having developed productive forces to a tremendous extent, capitalism has become enmeshed in contradictions which it is unable to solve. By producing larger and larger quantities of commodities, and reducing their prices, capitalism intensifies competition, ruins the mass of small and medium private owners, converts them into proletarians and reduces their purchasing power, with the result that it becomes impossible to dispose of the commodities produced. On the other hand, by expanding production and concentrating millions of workers in huge mills and factories, capitalism lends the process of production a social character and thus undermines its own foundation, inasmuch as the social character of the process of production demands the social ownership of the means of production; yet the means of production remain private capitalist property, which is incompatible with the social character of the process of production. These irreconcilable contradictions between the character of the productive forces and the relations of production make themselves felt in periodical crises of overproduction, when the capitalists, finding no effective demand for their goods owing to the ruin of the mass of the population which they themselves have brought about, are compelled to burn products, destroy manufactured goods, suspend production, and destroy productive forces at a time when millions of people are forced to suffer unemployment and starvation, not because there are not enough goods, but because there is an overproduction of goods.

I’d gone to an outdoor store in Minneapolis called REI about a dozen times over the previous months to purchase a good portion of these items. Seldom was this a straightforward affair. To buy even a water bottle without first thoroughly considering the latest water bottle technology was folly, I quickly learned. There were the pros and cons of various materials to take into account, not to mention the research that had been done regarding design. And this was only the smallest, least complex of the purchases I had to make. The rest of the gear I would need was ever more complex, I realized after consulting with the men and women of REI, who inquired hopefully if they could help me whenever they spotted me before displays of ultralight stoves or strolling among the tents. These employees ranged in age and manner and area of wilderness adventure proclivity, but what they had in common was that every last one of them could talk about gear, with interest and nuance, for a length of time that was so dumbfounding that I was ultimately bedazzled by it.

I’d gone to an outdoor store in Minneapolis called REI about a dozen times over the previous months to purchase a good portion of these items. Seldom was this a straightforward affair. To buy even a water bottle without first thoroughly considering the latest water bottle technology was folly, I quickly learned. There were the pros and cons of various materials to take into account, not to mention the research that had been done regarding design. And this was only the smallest, least complex of the purchases I had to make. The rest of the gear I would need was ever more complex, I realized after consulting with the men and women of REI, who inquired hopefully if they could help me whenever they spotted me before displays of ultralight stoves or strolling among the tents. These employees ranged in age and manner and area of wilderness adventure proclivity, but what they had in common was that every last one of them could talk about gear, with interest and nuance, for a length of time that was so dumbfounding that I was ultimately bedazzled by it. They cared if my sleeping bag had snag-free zipper guards and a face muff that allowed the hood to be cinched snug without obstructing my breathing. They took pleasure in the fact that my water purifier had a pleated glass-fiber element for increased surface area. And their knowledge had a way of rubbing off on me. By the time I made the decision about which backpack to purchase—a top-of-the-line Gregory hybrid external frame that claimed to have the balance and agility of an internal—I felt as if I’d become a backpacking expert.

Oh God. We’re talking about me being naked, in the shower with cooter cream. Please world, end. Kill me. “I know it’s not soap. I just… if it’s scented… I can’t do scented. Flowers and stuff like that. Fruit-flavored soaps make… things… burnish.” She could tell from the peeks at his face Mr. Fitzwell had never stepped foot in bath and lotion store, wanting to try the array of fun fragrances. Nor had he purchased Peppermint Candy shower gel, foamed up his nether regions, and felt like he had dipped them in lava. Dove crossed and uncrossed her legs at the memory. Mr. Fitzwell seemed concerned. “Okay, just a heads-up. It’s definitely not good to put any fruits or plant life near your genitals.” He made a V with his hands and formed his own pretend vagina in front of his pants. Dove covered her eyes and tried to defend herself because now she could hear the sickly older woman beating her supporters with a purse. Dove’s mumbling got louder with her embarrassment. “I don’t put weird things down… there. Just make sure that the cream’s vagina-scented. Just plain. For vaginas.” She kept her eyes on the counter.

Whether this propensity be one of those original principles in human nature of which no further account can be given; or whether, as seems more probable, it be the necessary consequence of the faculties of reason and speech, it belongs not to our present subject to inquire. It is common to all men, and to be found in no other race of animals, which seem to know neither this nor any other species of contracts. Two greyhounds, in running down the same hare, have sometimes the appearance of acting in some sort of concert. Each turns her towards his companion, or endeavours to intercept her when his companion turns her towards himself. This, however, is not the effect of any contract, but of the accidental concurrence of their passions in the same object at that particular time. Nobody ever saw a dog make a fair and deliberate exchange of one bone for another with another dog. Nobody ever saw one animal by its gestures and natural cries signify to another, this is mine, that yours; I am willing to give this for that. When an animal wants to obtain something either of a man or of another animal, it has no other means of persuasion but to gain the favour of those whose service it requires. A puppy fawns upon its dam, and a spaniel endeavours by a thousand attractions to engage the attention of its master who is at dinner, when it wants to be fed by him. Man sometimes uses the same arts with his brethren, and when he has no other means of engaging them to act according to his inclinations, endeavours by every servile and fawning attention to obtain their good will. He has not time, however, to do this upon every occasion. In civilised society he stands at all times in need of the cooperation and assistance of great multitudes, while his whole life is scarce sufficient to gain the friendship of a few persons. In almost every other race of animals each individual, when it is grown up to maturity, is entirely independent, and in its natural state has occasion for the assistance of no other living creature. But man has almost constant occasion for the help of his brethren, and it is in vain for him to expect it from their benevolence only. He will be more likely to prevail if he can interest their self-love in his favour, and show them that it is for their own advantage to do for him what he requires of them. Whoever offers to another a bargain of any kind, proposes to do this. Give me that which I want, and you shall have this which you want, is the meaning of every such offer; and it is in this manner that we obtain from one another the far greater part of those good offices which we stand in need of. It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our own necessities but of their advantages. Nobody but a beggar chooses to depend chiefly upon the benevolence of his fellow-citizens. Even a beggar does not depend upon it entirely. The charity of well-disposed people, indeed, supplies him with the whole fund of his subsistence. But though this principle ultimately provides him with all the necessaries of life which he has occasion for, it neither does nor can provide him with them as he has occasion for them. The greater part of his occasional wants are supplied in the same manner as those of other people, by treaty, by barter, and by purchase. With the money which one man gives him he purchases food. The old clothes which another bestows upon him he exchanges for other old clothes which suit him better, or for lodging, or for food, or for money, with which he can buy either food, clothes, or lodging, as he has occasion.

The souvenir hunters were prowling among them, carefully ripping insignia off tunics, slipping rings off fingers, or pistols off belts. There was Souvenirs himself, stepping gingerly from corpse to corpse, armed with his plyers and a dentist flashlight that he had had the forethought to purchase in Melbourne. I stood among the heaps of dead, they lay crumpled, useless, defunct. The vital force was fled. A bullet or a mortar fragment had torn a hole in these frail vessels, and the substance had leapt out. The mysteries of the universe had once inhabited these lulling lumps, had given each an identity, a way of walking, perhaps a special habit of address or a way with words or a knack of putting color on canvas. They had been so different then, now they were nothing, heaps of nothing. Can a bullet or a mortar fragment do this? Does this force, this mystery, I mean this soul, does this spill out on the ground along with the blood? No. It is somewhere, I know it. For this red and yellow lump I look down upon this instant was once a man. And the thing that energized him, the word that gave to airy nothing a local habitation and a name, the word from a higher word this cannot have been obliterated by a quarter inch of heated metal. The mystery of the universe has departed him and it is no good to say that the riddle is solved. The mystery is over because it has changed residences. The thing that shaped the flare of that nostril, that broadened that arm now bleeding, that wrought so fine that limply lying hand, that thing exists still and has still the power to flare that nostril, to bend that arm to clench that fist exactly as it did before. Because it is gone you cannot say it will not return; even though you may say it has never yet returned-you cannot say that it will not. It is blasphemy to say a bit of metal has destroyed life, just as it is presumptuous to say that because life has disappeared it has been destroyed. I stood among the heaps of the dead and I knew-no, I felt that death is only a sound we make to signify the Thing we do not know.

Of the Poet’s Youth" When the man behind the counter said, “You pay by the orifice,” what could we do but purchase them all? Ah, Sandy, vou were clearly the deluxe doll, modish and pert in your plastic nurse whites, official hostess to our halcyon days, where you bobbed in the doorway of our dishabille apartment, a block downwind from the stockyards. Holding court on the corroded balcony, K. and I passed hash brownies, collecting change for the building’s monthly pool to predict which balcony would fall off next. That’s when K. was fucking M. and M. was fucking J., and even B. and I threw down once on the glass-speckled lawn, adrift in the headlights of his El Camino. Those were immortal times, Sandy! Coke wasn’t addictive yet, condoms prevented herpes and men were only a form of practice for the Russian novel we foolishly hoped our lives would become. Now it’s a Friday night, sixteen years from there. Don’t the best characters know better than to live too long? My estranged husband house-sits for a spoiled cockatoo while saving to buy his own place. My lover’s gone back to his gin and the farm-team fiancée he keeps in New York. What else to do but read Frank O’Hara to my tired three-year-old? When I put him to bed, he mutters “more sorry” as he turns into sleep. Tonight, I find you in a box I once marked “The Past.” Well, therapy’s good for some things, Sandy, but who’d want to forgive a girl like that? Frank says Destroy yourself if you don’t know! Deflated, you’re simply the smile that surrounds a hole. I don’t know anything.

I say, it sounds like some dangerous psychotic killer wrote this, and this buttoned-down schizophrenic could probably go over the edge at any moment in the working day and stalk from office to office with an Armalite AR-180 carbine gas-operated semiautomatic. My boss just looks at me. The guy, I say, is probably at home every night with a little rattail file, filing a cross into the tip of every one of his rounds. This way, when he shows up to work one morning and pumps a round into his nagging, ineffectual, petty, whining, butt-sucking, candy-ass boss, that one round will split along the filed grooves and spread open the way a dumdum bullet flowers inside you to blow a bushel load of your stinking guts out through your spine. Picture your gut chakra opening in a slow-motion explosion of sausage-casing small intestine. My boss takes the paper out from under my nose. Go ahead, I say, read some more. No really, I say, it sounds fascinating. The work of a totally diseased mind. And I smile. The little butthole-looking edges of the hole in my cheek are the same blue-black as a dog’s gums. The skin stretched tight across the swelling around my eyes feels varnished. My boss just looks at me. Let me help you, I say. I say, the fourth rule of fight club is one fight at a time. My boss looks at the rules and then looks at me. I say, the fifth rule is no shoes, no shirts in the fight. My boss looks at the rules and looks at me. Maybe, I say, this totally diseased fuck would use an Eagle Apache carbine because an Apache takes a thirty-shot mag and only weighs nine pounds. The Armalite only takes a five-round magazine. With thirty shots, our totally fucked hero could go the length of mahogany row and take out every vice-president with a cartridge left over for each director. Tyler’s words coming out of my mouth. I used to be such a nice person. I just look at my boss. My boss has blue, blue, pale cornflower blue eyes. The J and R 68 semiautomatic carbine also takes a thirty-shot mag, and it only weighs seven pounds. My boss just looks at me. It’s scary, I say. This is probably somebody he’s known for years. Probably this guy knows all about him, where he lives, and where his wife works and his kids go to school. This is exhausting, and all of a sudden very, very boring. And why does Tyler need ten copies of the fight club rules? What I don’t have to say is I know about the leather interiors that cause birth defects. I know about the counterfeit brake linings that looked good enough to pass the purchasing agent, but fail after two thousand miles. I know about the air-conditioning rheostat that gets so hot it sets fire to the maps in your glove compartment. I know how many people burn alive because of fuel-injector flashback. I’ve seen people’s legs cut off at the knee when turbochargers start exploding and send their vanes through the firewall and into the passenger compartment. I’ve been out in the field and seen the burned-up cars and seen the reports where CAUSE OF FAILURE is recorded as "unknown.” No, I say, the paper’s not mine. I take the paper between two fingers and jerk it out of his hand. The edge must slice his thumb because his hand flies to his mouth, and he’s sucking hard, eyes wide open. I crumble the paper into a ball and toss it into the trash can next to my desk. Maybe, I say, you shouldn’t be bringing me every little piece of trash you pick up.

Qualities such as honesty, determination, and a cheerful acceptance of stress, which can all be identified through probing questionnaires and interviews, may be more important to the company in the long run than one's college grade-point average or years of "related experience." Every business is only as good as the people it brings into the organization. The corporate trainer should feel his job is the most important in the company, because it is. Exalt seniority-publicly, shamelessly, and with enough fanfare to raise goosebumps on the flesh of the most cynical spectator. And, after the ceremony, there should be some sort of permanent display so that employees passing by are continuously reminded of their own achievements and the achievements of others. The manager must freely share his expertise-not only about company procedures and products and services but also with regard to the supervisory skills he has worked so hard to acquire. If his attitude is, "Let them go out and get their own MBAs," the personnel under his authority will never have the full benefit of his experience. Without it, they will perform at a lower standard than is possible, jeopardizing the manager's own success. Should a CEO proclaim that there is no higher calling than being an employee of his organization? Perhaps not-for fear of being misunderstood-but it's certainly all right to think it. In fact, a CEO who does not feel this way should look for another company to manage-one that actually does contribute toward a better life for all. Every corporate leader should communicate to his workforce that its efforts are important and that employees should be very proud of what they do-for the company, for themselves, and, literally, for the world. If any employee is embarrassed to tell his friends what he does for a living, there has been a failure of leadership at his workplace. Loyalty is not demanded; it is created. Why can't a CEO put out his own suggested reading list to reinforce the corporate vision and core values? An attractive display at every employee lounge of books to be freely borrowed, or purchased, will generate interest and participation. Of course, the program has to be purely voluntary, but many employees will wish to be conversant with the material others are talking about. The books will be another point of contact between individuals, who might find themselves conversing on topics other than the weekend football games. By simply distributing the list and displaying the books prominently, the CEO will set into motion a chain of events that can greatly benefit the workplace. For a very cost-effective investment, management will have yet another way to strengthen the corporate message. The very existence of many companies hangs not on the decisions of their visionary CEOs and energetic managers but on the behavior of its receptionists, retail clerks, delivery drivers, and service personnel. The manager must put himself and his people through progressively challenging courage-building experiences. He must make these a mandatory group experience, and he must lead the way. People who have confronted the fear of public speaking, and have learned to master it, find that their new confidence manifests itself in every other facet of the professional and personal lives. Managers who hold weekly meetings in which everyone takes on progressively more difficult speaking or presentation assignments will see personalities revolutionized before their eyes. Command from a forward position, which means from the thick of it. No soldier will ever be inspired to advance into a hail of bullets by orders phoned in on the radio from the safety of a remote command post; he is inspired to follow the officer in front of him. It is much more effective to get your personnel to follow you than to push them forward from behind a desk. The more important the mission, the more important it is to be at the front.

DAY 10 Finding Contentment But godliness with contentment is a great gain. 1 Timothy 6:6 HCSB Everywhere we turn, or so it seems, the world promises us contentment and happiness. We are bombarded by messages offering us the “good life” if only we will purchase products and services that are designed to provide happiness, success, and contentment. But the contentment that the world offers is fleeting and incomplete. Thankfully, the contentment that God offers is all encompassing and everlasting. Happiness depends less upon our circumstances than upon our thoughts. When we turn our thoughts to God, to His gifts, and to His glorious creation, we experience the joy that God intends for His children. But, when we focus on the negative aspects of life—or when we disobey God’s commandments—we cause ourselves needless suffering. Do you sincerely want to be a contented Christian? Then set your mind and your heart upon God’s love and His grace. Seek first the salvation that is available through a personal relationship with Jesus Christ, and then claim the joy, the contentment, and the spiritual abundance that God offers His children. When you accept rather than fight your circumstances, even though you don’t understand them, you open your heart’s gate to God’s love, peace, joy, and contentment. Amy Carmichael Oh, what a happy soul I am, although I cannot see! I am resolved that in this world, contented I will be. Fanny Crosby If I could just hang in there, being faithful to my own tasks, God would make me joyful and content. The responsibility is mine, but the power is His. Peg Rankin The key to contentment is to consider. Consider who you are and be satisfied with that. Consider what you have and be satisfied with that. Consider what God’s doing and be satisfied with that. Luci Swindoll Jesus Christ is the One by Whom, for Whom, through Whom everything was made. Therefore, He knows what’s wrong in your life and how to fix it. Anne Graham Lotz God is everything that is good and comfortable for us. He is our clothing that for love wraps us, clasps us, and all surrounds us for tender love. Juliana of Norwich

But if her idiot suitors were staying at Halstead Hall with her, then by thunder, he'd be here, too. They wouldn't take advantage of her on his watch. "We're agreed that you won't do any of that foolish nonsense you mentioned, like spying on them, right?" "Of course not. That's what I have you for." Her private lackey to jump at her commands. He was already regretting this. "Surely the gentlemen will accept the invitation," she went on, blithely ignoring his disgruntlement. "It's hunting season, and the estate has some excellent coveys." "I wouldn't know." She cast him an easy smile. "Because you generally hunt men, not grouse. And apparently you do it very well." A compliment? From her "No need to flatter me, my lady," he said dryly. "I've already agreed to your scheme." Her smile vanished. "Really, Mr. Pinter, sometimes you can be so..." "Honest?" he prodded. "Irritating." She tipped up her chin. "It will be easier to work together if you're not always so prickly." He felt more than prickly, and for the most foolish reasons imaginable. Because he didn't like her trawling for suitors. Or using him to do it. And because he hated her "lady of the manor" role. It reminded him too forcibly of the difference in their stations. "I am who I am, madam," he bit out, as much a reminder for himself as for her. "You knew what you were purchasing when you set out to do this." She frowned. "Must you make it sound so sordid?" He stepped as close as he dared. "You want me to gather information you can use in playing a false role to catch s husband. I am not the one making it sordid." "Tell me, sir, will I have to endure your moralizing at every turn?" she said in a voice dripping with sugar. "Because I'd happily pay extra to have you keep your opinions to yourself." "There isn't enough money in all the world for that." Her eyes blazed up at him. Good. He much preferred her in a temper. At least then she was herself, not putting on some show. She seemed to catch herself, pasting an utterly false smile to her lips. "I see. Well then, can you manage to be civil for the house party? It does me no good to bring suitors here if you'll be skulking about, making them uncomfortable." He tamped down the urge to provoke her further. If he did she'd strike off on her own, and that would be disastrous. "I shall try to keep my 'skulking' to a minimum." "Thank you." She thrust out her hand. "Shall we shake on it?" The minute his fingers closed about hers, he wished he'd refused. Because having her soft hand in his roused everything he'd been trying to suppress during this interview. He couldn't seem to let go. For such a small-boned female, she had a surprisingly firm grip. Her hand was like her-fragility and strength all wrapped in beauty. He had a mad impulse to lift it to his lips and press a kiss to her creamy skin. But he was no Lancelot to her Guinevere. Only in legend did lowly knights dare to court queens. Releasing her hand before he could do something stupid, he sketched a bow. "Good day, my lady. I'll begin my investigation at once and report to you as soon as I learn something." He left her standing there, a goddess surrounded by the aging glories of an aristocrat's mansion. God save him-this had to be the worst mission he'd ever undertaken, one he was sure to regret.

Managerial abilities, bureaucratic skills, technical expertise, and political talent are all necessary, but they can be applied only to goals that have already been defined by military policies, broad and narrow. And those policies can be only as good as strategy, operational art of war, tactical thought, and plain military craft that have gone into their making. At present, the defects of structure submerge or distort strategy and operational art, they out rightly suppress tactical ingenuity, and they displace the traditional insights and rules of military craft in favor of bureaucratic preferences, administrative convenience, and abstract notions of efficiency derived from the world of business management. First there is the defective structure for making of military decisions under the futile supervision of the civilian Defense Department; then come the deeply flawed defense policies and military choices, replete with unnecessary costs and hidden risks; finally there come the undoubted managerial abilities, bureaucratic skills, technical expertise, and political talents, all applied to achieve those flawed policies and to implement those flawed choices. By this same sequence was the fatally incomplete Maginot Line built, as were all the Maginot Lines of history, each made no better by good government, technical talent, careful accounting, or sheer hard work. Hence the futility of all the managerial innovations tried in the Pentagon over the years. In the purchasing of weapons, for example, “total package” procurement, cost plus incentive contracting, “firm fixed price” purchasing have all been introduced with much fanfare, only to be abandoned, retried, and repudiated once again. And each time a new Secretary of Defense arrives, with him come the latest batch of managerial innovations, many of them aimed at reducing fraud, waste, and mismanagement-the classic trio endlessly denounced in Congress, even though they account for mere percentage points in the total budget, and have no relevance at all to the failures of combat. The persistence of the Administrator’s Delusion has long kept the Pentagon on a treadmill of futile procedural “reforms” that have no impact at all on the military substance of our defense. It is through strategy, operational art, tactical ingenuity, and military craft that the large savings can be made, and the nation’s military strength greatly increased, but achieving long-overdue structural innovations, from the central headquarters to the combat forces, from the overhead of bases and installations to the current purchase of new weapons. Then, and only then, will it be useful to pursue fraud, waste, and mismanagement, if only to save a few dollars more after the billions have already been saved. At present, by contrast, the Defense Department administers ineffectively, while the public, Congress, and the media apply their energies to such petty matters as overpriced spare parts for a given device in a given weapon of a given ship, overlooking at the same time the multibillion dollar question of money spent for the Navy as a whole instead of the Army – whose weakness diminishes our diplomatic weight in peacetime, and which could one day cause us to resort to nuclear weapons in the face of imminent debacle. If we had a central military authority and a Defense Department capable of strategy, we should cheerfully tolerate much fraud, waste, and mismanagement; but so long as there are competing military bureaucracies organically incapable of strategic combat, neither safety nor economy will be ensured, even if we could totally eliminate every last cent of fraud, waste, and mismanagement.

Except then a local high school journalism class decided to investigate the story. Not having attended Columbia Journalism School, the young scribes were unaware of the prohibition on committing journalism that reflects poorly on Third World immigrants. Thanks to the teenagers’ reporting, it was discovered that Reddy had become a multimillionaire by using H-1B visas to bring in slave labor from his native India. Dozens of Indian slaves were working in his buildings and at his restaurant. Apparently, some of those “brainy” high-tech workers America so desperately needs include busboys and janitors. And concubines. The pubescent girls Reddy brought in on H-1B visas were not his nieces: They were his concubines, purchased from their parents in India when they were twelve years old. The sixty-four-year-old Reddy flew the girls to America so he could have sex with them—often several of them at once. (We can only hope this is not why Mark Zuckerberg is so keen on H-1B visas.) The third roommate—the crying girl—had escaped the carbon monoxide poisoning only because she had been at Reddy’s house having sex with him, which, judging by the looks of him, might be worse than death. As soon as a translator other than Reddy was found, she admitted that “the primary purpose for her to enter the U.S. was to continue to have sex with Reddy.” The day her roommates arrived from India, she was forced to watch as the old, balding immigrant had sex with both underage girls at once.3 She also said her dead roommate had been pregnant with Reddy’s child. That could not be confirmed by the court because Reddy had already cremated the girl, in the Hindu tradition—even though her parents were Christian. In all, Reddy had brought seven underage girls to the United States for sex—smuggled in by his brother and sister-in-law, who lied to immigration authorities by posing as the girls’ parents.4 Reddy’s “high-tech” workers were just doing the slavery Americans won’t do. No really—we’ve tried getting American slaves! We’ve advertised for slaves at all the local high schools and didn’t get a single taker. We even posted flyers at the grade schools, asking for prepubescent girls to have sex with Reddy. Nothing. Not even on Craigslist. Reddy’s slaves and concubines were considered “untouchables” in India, treated as “subhuman”—“so low that they are not even considered part of Hinduism’s caste system,” as the Los Angeles Times explained. To put it in layman’s terms, in India they’re considered lower than a Kardashian. According to the Indian American magazine India Currents: “Modern slavery is on display every day in India: children forced to beg, young girls recruited into brothels, and men in debt bondage toiling away in agricultural fields.” More than half of the estimated 20.9 million slaves worldwide live in Asia.5 Thanks to American immigration policies, slavery is making a comeback in the United States! A San Francisco couple “active in the Indian community” bought a slave from a New Delhi recruiter to clean house for them, took away her passport when she arrived, and refused to let her call her family or leave their home.6 In New York, Indian immigrants Varsha and Mahender Sabhnani were convicted in 2006 of bringing in two Indonesian illegal aliens as slaves to be domestics in their Long Island, New York, home.7 In addition to helping reintroduce slavery to America, Reddy sends millions of dollars out of the country in order to build monuments to himself in India. “The more money Reddy made in the States,” the Los Angeles Times chirped, “the more good he seemed to do in his hometown.” That’s great for India, but what is America getting out of this model immigrant? Slavery: Check. Sickening caste system: Check. Purchasing twelve-year-old girls for sex: Check. Draining millions of dollars from the American economy: Check. Smuggling half-dead sex slaves out of his slums in rolled-up carpets right under the nose of the Berkeley police: Priceless.