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An old farmer said he quit tobacco for good one day when he discovered he had left his tobacco home and started to walk the two miles for it. On the way, he “saw” that he was being “used” in a humiliating way by a habit. He got mad, turned around, went back to the field, and never smoked again. Clarence Darrow, the famous attorney, said his success started the day that he “got mad” when he attempted to secure a mortgage to buy a house. Just as the transaction was about to be completed, the lender’s wife spoke up and said, “Don’t be a fool. He will never make enough money to pay it off.” Darrow himself had had serious doubts about the same thing. But something happened when he heard her remark. He became indignant, both at the woman and at himself, and determined he would be a success. A businessman friend of mine had a very similar experience. A failure at 40, he continually worried about “how things would come out,” about his own inadequacies, and whether or not he would be able to complete each business venture. Fearful and anxious, he was attempting to purchase some machinery on credit, when the seller’s wife objected. She did not believe he would ever be able to pay for the machinery. At first his hopes were dashed. But then he became indignant. Who was he to be pushed around like that? Who was he to skulk through the world, continually fearful of failure? The experience awakened “something” within him—some “new self”—and at once he saw that this woman’s remark, as well as his own opinion of himself, was an affront to this “something.” He had no money, no credit, and no way to accomplish what he wanted. But he found a way—and within three years he was more successful than he had ever dreamed of being—not in one business, but in three.
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Maxwell Maltz (Psycho-Cybernetics: Updated and Expanded (The Psycho-Cybernetics Series))