Propaganda In Brave New World Quotes

Unlike the masses, intellectuals have a taste for rationality and interest in facts. Their critical habit of mind makes them resistant to the kind of propaganda that works so well on the majority. Among the masses „instinct is supreme, and from instinct comes faith...

The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope. We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry.

In regard to propaganda the early advocates of universal literacy and a free press envisaged only two possibilities: the propaganda might be true, or the propaganda might be false. They did not foresee what in fact has happened, above all in our Western capitalist democracies - the development of a vast mass communications industry, concerned in the main neither with the true nor the false, but with the unreal, the more or less totally irrelevant. In a word, they failed to take into account man's almost infinite appetite for distractions. In the past most people never got a chance of fully satisfying this appetite. They might long for distractions, but the distractions were not provided. Christmas came but once a year, feasts were "solemn and rare," there were few readers and very little to read, and the nearest approach to a neighborhood movie theater was the parish church, where the performances though frequent, were somewhat monotonous. For conditions even remotely comparable to those now prevailing we must return to imperial Rome, where the populace was kept in good humor by frequent, gratuitous doses of many kinds of entertainment - from poetical dramas to gladiatorial fights, from recitations of Virgil to all-out boxing, from concerts to military reviews and public executions. But even in Rome there was nothing like the non-stop distractions now provided by newspapers and magazines, by radio, television and the cinema. In "Brave New World" non-stop distractions of the most fascinating nature are deliberately used as instruments of policy, for the purpose of preventing people from paying too much attention to the realities of the social and political situation. The other world of religion is different from the other world of entertainment; but they resemble one another in being most decidedly "not of this world." Both are distractions and, if lived in too continuously, both can become, in Marx's phrase "the opium of the people" and so a threat to freedom. Only the vigilant can maintain their liberties, and only those who are constantly and intelligently on the spot can hope to govern themselves effectively by democratic procedures. A society, most of whose members spend a great part of their time, not on the spot, not here and now and in their calculable future, but somewhere else, in the irrelevant other worlds of sport and soap opera, of mythology and metaphysical fantasy, will find it hard to resist the encroachments of those would manipulate and control it.

I know quite well that one needs ridiculous, mad situations like that; one can't write really well about anything else. Why was that old fellow such a marvelous propaganda technician? Because he had so many insane, excruciating things to get excited about. You've got to be hurt and upset; otherwise you can't think of the really good, penetrating, X-rayish phrases.

Una verdad sin interés puede ser eclipsada por una falsedad emocionante.

„All effective propaganda“, Hitler wrote, „must be expressed in a few stereotyped formulas.“ The stereotyped formulas must be constantly repeated for „only constant repetition will finally succeed in im printing an idea upon the memory of a crowd.“ Philosophy teaches us to feel uncertain about the things that seems to us self-evident. Propaganda, on the other hand, teaches us to accept as self-evident matters about which it would be reasonable to suspend our judgement or to feel doubt.

La filosofía nos enseña a sentir incertidumbre ante las cosas que nos parecen evidentes. La propaganda, en cambio, nos enseña a aceptar como evidentes cosas sobre las que sería razonable suspender nuestro juicio o sentir dudas.

In regard to propaganda the early advocates of universal literacy and a free press envisaged only two possibilities: the propaganda might be true, or it might be false. They did not foresee what in fact has happened, above all in our Western capitalist democracies—the development of a vast mass communications industry, concerned in the main neither with the true nor the false, but with the unreal, the more or less totally irrelevant. In a word, they failed to take into account man’s almost infinite appetite for distractions.

On the levels of politics and theology, beauty is perfectly compatible with nonsense and tyranny. Which is very fortunate; for if beauty were incompatible with non­sense and tyranny, there would be precious little art in the world. The masterpieces of painting, sculpture and architecture were produced as religious or political propaganda, for the greater glory of a god, a govern­ment or a priesthood. But most kings and priests have been despotic and all religions have been riddled with superstition. Genius has been the servant of tyranny and art has advertised the merits of the local cult. Time, as it passes, separates the good art from the bad meta­physics. Can we learn to make this separation, not after the event, but while it is actually taking place? That is the question.

Un estado totalitario realmente eficaz sería aquel en el cual los jefes políticos todopoderosos y su ejército de colaboradores pudieran gobernar una población de esclavos sobre los cuales no fuese necesario ejercer coerción alguna por cuanto amarían su servidumbre. Inducirles a amarla es la tarea asignada en los actuales estados totalitarios a los ministerios de propaganda, los directores de los periódicos y los maestros de escuela.

In their propaganda today’s dictators rely for the most part on repetition, suppression and rationalization—the repetition of catchwords which they wish to be accepted as true, the suppression of facts which they wish to be ignored, the arousal and rationalization of passions which may be used in their interests of the Party or the State. As the art and science of manipulation come to be better understood, the dictators of the future will doubtless learn to combine these techniques with the nonstop distractions which, in the West, are now threatening to drown in a sea of irrelevance the rational propaganda essential to the maintenance of individual liberty and the survival of democratic institutions.

Philosophy teaches us to feel uncertain about the things that seem to us self-evident. Propaganda, on the other hand, teaches us to accept as self-evident matters about which it would be reasonable to suspend our judgment or to feel doubt.

In regard to propaganda the early advocates of universal literacy and a free press envisaged only two possibilities: the propaganda might be true, or it might be false. They did not foresee what in fact has happened, above all in our Western capitalist democracies—the development of a vast mass communications industry, concerned in the main neither with the true nor the false, but with the unreal, the more or less totally irrelevant. In a word, they failed to take into account man's almost infinite appetite for distractions.

In their propaganda today’s dictators rely for the most part on repetition, suppression and rationalization—the repetition of catchwords which they wish to be accepted as true, the suppression of facts which they wish to be ignored, the arousal and rationalization of passions which may be used in ther interests of the Party or the State.

Propaganda in favor of action that is consonant with enlightened self-interest appeals to reason by means of logical arguments based upon the best available evidence fully and honestly set forth. Propaganda in favor of action dictated by the impulses that are below self-interest offers false, garbled or incomplete evidence, avoids logical argument and seeks to influence its victims by the mere repetition of catchwords, by the furious denunciation of foreign or domestic scapegoats, and by cunningly associating the lowest passions with the highest ideals, so that atrocities come to be perpetrated in the name of God and the most cynical kind of Realpolitik is treated as a matter of religious principle and patriotic duty. In

In the field of mass communications as in almost every other field of enterprise, technological progress has hurt the Little Man and helped the Big Man. As lately as fifty years ago, every democratic country could boast of a great number of small journals and local newspapers. Thousand of country editors expressed thousands of independent opinions. Somewhere or other almost anybody could get almost anything printed. Today the press is still legally free; but most of the little papers have disappeared. The cost of wood-pulp, of modern printing machinery and of syndicated news is too high for the Little Man. In the totalitarian East there is political censorship, and the media of mass communication are controlled by the State. In the democratic West there is economic censorship and the media of mass communication are controlled by members of the Power Elite. Censorship by rising costs and the concentration of communication power in the hands of a few big concerns is less objectionable than State ownership and government propaganda; but certainly it is not something of which a Jeffersonian democrat could possibly approve.

If you want to preserve your power indefinitely, you have to get the consent of the ruled. And this they will do, partly by drugs as I foresaw in Brave New World, partly by these new techniques of propaganda. They will do it by bypassing the sort of rational side of man, and appealing to his subconscious and his deeper emotions, and his physiology even. And so making him actually love his slavery. I mean, I think this is the danger: that actually people may be in some ways happy under the new regime, but they will be happy in situations where they oughtn't to be happy.

Science? The Savage frowned. He knew the word. But what it exactly signified he could not say. Shakespeare and the old men of the pueblo had never mentioned science, and from Linda he had only gathered the vaguest hints: science was something you made helicopters with, some thing that caused you to laugh at the Corn Dances, something that prevented you from being wrinkled and losing your teeth. He made a desperate effort to take the Controller's meaning. "Yes," Mustapha Mond was saying, "that's another item in the cost of stability. It isn't only art that's incompatible with happiness; it's also science. Science is dangerous; we have to keep it most carefully chained and muzzled." "What?" said Helmholtz, in astonishment. "But we're always saying that science is everything. It's a hypnopædic platitude." "Three times a week between thirteen and seventeen," put in Bernard. "And all the science propaganda we do at the College …" "Yes; but what sort of science?" asked Mustapha Mond sarcastically. "You've had no scientific training, so you can't judge. I was a pretty good physicist in my time. Too good–good enough to realize that all our science is just a cookery book, with an orthodox theory of cooking that nobody's allowed to question, and a list of recipes that mustn't be added to except by special permission from the head cook. I'm the head cook now. But I was an inquisitive young scullion once. I started doing a bit of cooking on my own. Unorthodox cooking, illicit cooking. A bit of real science, in fact." He was silent. "What happened?" asked Helmholtz Watson. The Controller sighed. "Very nearly what's going to happen to you young men. I was on the point of being sent to an island.

Children, as might be expected, are highly susceptible to propaganda. They are ignorant of the world and its ways, and therefore completely unsuspecting. Their critical faculties are undeveloped. The youngest of them have not yet reached the age of reason and the older ones lack the experience on which their new-found rationality can effectively work.

The greatest triumphs of propaganda have been accomplished, not by doing something, but by refraining from doing. Great is truth, but still greater, from a practical point of view, is silence about truth. By simply not mentioning certain subjects, by lowering what Mr. Churchill calls an "iron curtain" between the masses and such facts or arguments as the local political bosses regard as undesirable, totalitarian propagandists have influenced opinion much more effectively than they could have done by the most eloquent denunciations, the most compelling of logical rebuttals.

For in the end, he was trying to tell us that what afflicted the people in Brave New World was not that they were laughing instead of thinking, but that they did not know what they were laughing about and why they had stopped thinking.

Then came the British Museum Massacre. Two thousand culture fans gassed with dichlorethyl sulphide. In the end, the Controllers realized that force was no good. The slower but infinitely surer methods of ectogenesis, Neo-Pavlovian conditioning and hypnopaedia. The discoveries of Pfitzner and Kawaguchi were at last made use of. An intensive propaganda against vivaparous reproduction accompanied by a campaign against the Past; by the closing of museums, the blowing up of historical monuments (luckily most of them had already been destroyed during the Nine Years' War); by the suppression of all books published before A.F. 150. There were some things called pyramids, for example and a man called Shakespeare. There was a thing called Christianity, the ethics and philosophy of under-consumption which was essential when there was under-production. But in an age of machines and the fixation of nitrogen they are positively a crime against society. All crosses had their tops cut and became T's. There was also a thing called God. We have the World State now. And Ford's Day celebrations, and Community Sings, and Solidarity Services. There was a thing called Heaven; but all the same they used to drink enormous quantities of alcohol. Like meat, like so much meat. There was a thing called the soul and a thing called immortality but they used to take morphia and cocaine. Two thousand pharmacologists and bio-chemists were subsidized in A.F. 178. Six years later it was being produced commercially. The perfect drug. Euphoric, narcotic, pleasantly hallucinant. All the advantages of Christianity and alcohol; none of their defects. Take a holiday from reality whenever you like, and come back without so much as a headache or a mythology. It only remained to conquer old age. Gonadal hormones, transfusion of young blood, magnesium salts. All the physiological stigmata of old age have been abolished. And along with them, of course all the old man's mental peculiarities. Work, play – at sixty our powers ans tastes are what they were at seventeen. Old men in the bad old days used to renounce, retire, take to religion, spend their time reading, thinking – thinking!

I COULD HAVE reminded the Arab Knesset member of other historical facts once known to many schoolchildren but which have since been forgotten—or distorted by anti-Israel propaganda. The history of the Jewish people spans almost four millennia. The first thousand years or so are covered in the Bible, and are attested to by archaeology and the historical records of other, contemporaneous peoples. As the centuries progress, the mists of time and the myths gradually evaporate and the unfolding events come into sharp historical focus. Reading the Bible from second grade on, I could easily imagine Abraham and Sarah on their long trek from Ur of the Chaldeans to the land of Canaan almost four thousand years ago. Abraham envisions one God, unseen but present everywhere. He buys a burial cave in Hebron and bequeaths the new land to his progeny. The descendants of Abraham’s grandson Jacob are enslaved in Egypt for centuries, until Moses takes them out of bondage. He leads them for forty years in the wilderness to the Promised Land, giving the Children of Israel the Ten Commandments and a moral code that would change the world. The indomitable Joshua conquers the land, wily David establishes his kingdom in Jerusalem, and wise Solomon builds his Temple there, only to have his sons split the realm into two. The northern kingdom, Israel, is destroyed, its ten tribes lost to history. The southern kingdom, Judea, is conquered and Solomon’s Temple is destroyed by the Babylonians, by whose rivers the exiled Judeans weep as they remember Zion. They rejoice when in 537 BCE they are reinstated in their homeland by Cyrus of Persia, who lets them rebuild their destroyed Temple. The Persian rulers are replaced by Alexander the Great, one of whose heirs seeks to eradicate the Jewish religion. This sparks a rebellion led by the brave Maccabees, and the independent Jewish state they establish lasts for eighty years. It is overtaken by the rising power Rome which initially rules through proxies, the most notable of whom is Herod the Great. Herod refurbishes the Jerusalem Temple as one of the great wonders of the ancient world. In its bustling courtyard a Jewish rabbi from the Galilee, Jesus of Nazareth, overturns the tables of the money changers, setting off a chain of events culminating in his eventual crucifixion and the beginning of the Judeo-Christian tradition. When the Jews rebel against Roman rule, Rome destroys Jerusalem and Herod’s Temple in 70 CE. Masada, the last rebel stronghold, falls three years later. Despite the devastation, sixty-two years later the Jews rebel again under the fearless Bar Kokhba, only to be crushed even more brutally. The Roman emperor Hadrian bars the Jews from Jerusalem and renames the country Palestina, after the Grecian Philistines, who have long disappeared.

Why was that old fellow such a marvellous propaganda technician? Because he had so many insane, excruciating things to get excited about. You’ve got to be hurt and upset; otherwise you can’t think of the really good, penetrating, X-rayish phrases.

I know quite well that one needs ridiculous, mad situations like that; one can’t write really well about anything else. Why was that old fellow such a marvellous propaganda technician? Because he had so many insane, excruciating things to get excited about. You’ve got to be hurt and upset; otherwise you can’t think of the really good, penetrating, X-rayish phrases.