Project Launch Quotes

what love looks like what does love look like the therapist asks one week after the breakup and i’m not sure how to answer her question except for the fact that i thought love looked so much like you that’s when it hit me and i realized how naive i had been to place an idea so beautiful on the image of a person as if anybody on this entire earth could encompass all love represented as if this emotion seven billion people tremble for would look like a five foot eleven medium-sized brown-skinned guy who likes eating frozen pizza for breakfast what does love look like the therapist asks again this time interrupting my thoughts midsentence and at this point i’m about to get up and walk right out the door except i paid too much money for this hour so instead i take a piercing look at her the way you look at someone when you’re about to hand it to them lips pursed tightly preparing to launch into conversation eyes digging deeply into theirs searching for all the weak spots they have hidden somewhere hair being tucked behind the ears as if you have to physically prepare for a conversation on the philosophies or rather disappointments of what love looks like well i tell her i don’t think love is him anymore if love was him he would be here wouldn’t he if he was the one for me wouldn’t he be the one sitting across from me if love was him it would have been simple i don’t think love is him anymore i repeat i think love never was i think i just wanted something was ready to give myself to something i believed was bigger than myself and when i saw someone who probably fit the part i made it very much my intention to make him my counterpart and i lost myself to him he took and he took wrapped me in the word special until i was so convinced he had eyes only to see me hands only to feel me a body only to be with me oh how he emptied me how does that make you feel interrupts the therapist well i said it kind of makes me feel like shit maybe we’re looking at it wrong we think it’s something to search for out there something meant to crash into us on our way out of an elevator or slip into our chair at a cafe somewhere appear at the end of an aisle at the bookstore looking the right amount of sexy and intellectual but i think love starts here everything else is just desire and projection of all our wants needs and fantasies but those externalities could never work out if we didn’t turn inward and learn how to love ourselves in order to love other people love does not look like a person love is our actions love is giving all we can even if it’s just the bigger slice of cake love is understanding we have the power to hurt one another but we are going to do everything in our power to make sure we don’t love is figuring out all the kind sweetness we deserve and when someone shows up saying they will provide it as you do but their actions seem to break you rather than build you love is knowing who to choose

One of the newest figures to emerge on the world stage in recent years is the social entrepreneur. This is usually someone who burns with desire to make a positive social impact on the world, but believes that the best way of doing it is, as the saying goes, not by giving poor people a fish and feeding them for a day, but by teaching them to fish, in hopes of feeding them for a lifetime. I have come to know several social entrepreneurs in recent years, and most combine a business school brain with a social worker's heart. The triple convergence and the flattening of the world have been a godsend for them. Those who get it and are adapting to it have begun launching some very innovative projects.

When I walk into [the studio] I am alone, but I am alone with my body, ambition, ideas, passions, needs, memories, goals, prejudices, distractions, fears. These ten items are at the heart of who I am. Whatever I am going to create will be a reflection of how these have shaped my life, and how I've learned to channel my experiences into them. The last two -- distractions and fears -- are the dangerous ones. They're the habitual demons that invade the launch of any project. No one starts a creative endeavor without a certain amount of fear; the key is to learn how to keep free-floating fears from paralyzing you before you've begun. When I feel that sense of dread, I try to make it as specific as possible. Let me tell you my five big fears: 1. People will laugh at me. 2. Someone has done it before. 3. I have nothing to say. 4. I will upset someone I love. 5. Once executed, the idea will never be as good as it is in my mind. "There are mighty demons, but they're hardly unique to me. You probably share some. If I let them, they'll shut down my impulses ('No, you can't do that') and perhaps turn off the spigots of creativity altogether. So I combat my fears with a staring-down ritual, like a boxer looking his opponent right in the eye before a bout. 1. People will laugh at me? Not the people I respect; they haven't yet, and they're not going to start now.... 2. Someone has done it before? Honey, it's all been done before. Nothing's original. Not Homer or Shakespeare and certainly not you. Get over yourself. 3. I have nothing to say? An irrelevant fear. We all have something to say. 4. I will upset someone I love? A serious worry that is not easily exorcised or stared down because you never know how loved ones will respond to your creation. The best you can do is remind yourself that you're a good person with good intentions. You're trying to create unity, not discord. 5. Once executed, the idea will never be as good as it is in my mind? Toughen up. Leon Battista Alberti, the 15th century architectural theorist, said, 'Errors accumulate in the sketch and compound in the model.' But better an imperfect dome in Florence than cathedrals in the clouds.

I could see the Soyuz through the window. Old technology, to be sure, but easily the most reliable launch system ever made.

Seems odd that a species could invent interstellar travel before inventing the transistor, but hey, Earth invented nuclear power, television, and even did several space launches before the transistor.

Sometime the witch hunting takes on atrocious dimensions — the Nazi persecution of Jews, the Salem witch trials, the Ku Klux Klan scapegoating of blacks. Notice, however, that in all such cases the persecutor hates the persecuted for precisely those traits that the persecutor displays with a glaringly uncivilized fury. At other times, the witch hunt appears in less terrifying proportions—the cold war fear of a "Commie under every bed," for instance. And often, it appears in comic form—the interminable gossip about everybody else that tells you much more about the gossiper than about the object of gossip. But all of these are instances of individuals desperate to prove that their own shadows belong to other people. Many men and women will launch into tirades about how disgusting homosexuals are. Despite how decent and rational they otherwise try to behave, they find themselves seized with a loathing of any homosexual, and in an emotional outrage will advocate such things as suspending gay civil rights (or worse). But why does such an individual hate homosexuals so passionately? Oddly, he doesn’t hate the homosexual because he is homosexual; he hates him because he sees in the homosexual what he secretly fears he himself might become. He is most uncomfortable with his own natural, unavoidable, but minor homosexual tendencies, and so projects them. He thus comes to hate the homosexual inclinations in other people—but only because he first hates them in himself. And so, in one form or another, the witch hunt goes. We hate people "because," we say, they are dirty, stupid, perverted, immoral.... They might be exactly what we say they are. Or they might not. That is totally irrelevent, however, because we hate them only if we ourselves unknowingly possess the despised traits ascribed to them. We hate them because they are a constant reminder of aspects of ourselves that we are loathe to admit. We are starting to see an important indicator of projection. Those items in the environment (people or things) that strongly affect us instead of just informing us are usually our own projections. Items that bother us, upset us, repulse us, or at the other extreme, attract us, compel us, obsess us—these are usually reflections of the shadow. As an old proverb has it, I looked, and looked, and this I came to see: That what I thought was you and you, Was really me and me.

You feel like tiptoeing on the morning after a big argument. You're not quite sure if you're going to launch right back into where you left off in the argument, or whether a few hours of sleep will have miraculously solved everything.

I think about the sheer number of people who pulled together just to save my sorry ass, and I can barely comprehend it. My crewmates sacrificed a year of their lives to come back for me. Countless people at NASA worked day and night to invent rover and MAV modifications. All of JPL busted their asses to make a probe that was destroyed on launch. Then, instead of giving up, they made another probe to resupply Hermes. The China National Space Administration abandoned a project they'd worked on for years just to provide a booster. The cost for my survival must have been hundreds of millions of dollar. All to save one dorky botanist. Why bother? Well, okay. I know the answer to that. Part of it might be what I represent: progress, science, and the interplanetary future we've dreamed of for centuries. But really, they did it because every human being has a basic instinct to help each other out. It might not seem that way sometimes, but it's true. If a hiker gets lost in the mountains, people will coordinate a search. If a train crashes, people will line up to give blood. If an earthquake levels a city, people all over the world will send emergency supplies. This is so fundamentally human that it's found in every culture without exception. Yes, there are assholes who just don't care, but they're massively outnumbered by the people who do. And because of that, I had billions of people on my side. Pretty cool, eh?

Ironically, most people submit proposals far too early and far too often. They are actually at the conclusion of the sales process, just prior to a project’s launch. When a proposal is accepted, you should be able to begin work immediately.

I’m the first human to explore another star system! And I’m here! I launch off the floor toward the hatchway…and miss. I crash into the ceiling. At least I get my arms up in time to protect my face. I bounce off the ceiling and back to the floor.

We have always trusted the control of our doomsday devices to the “key” elected of our nations. The current “interests” reorganizing the world now transcend the interests of nations. So these weapons will only be launched to serve interests other than that of the nations that launch them; Hence the “key” elected…

Content is an investment in the future, not a record of the past.

It is easy to launch a project if you have no clue about the cost and schedule.

I’ve known fantastic writers who never finished a project. And writers who launched incredible ideas, then never fully executed them.

Earth invented nuclear power, television, and even did several space launches before the transistor.

Resist your initial impulse to immediately jump to social media websites to launch your project. Instead, start with the network you already have (and that already trusts you).

Winners launch into every project with a mindset and plan to overdo it at the start. Because “just do it” isn’t good enough.

Soyuz through the window. Old technology, to be sure, but easily the most reliable launch system ever made.

Long projects zap morale. The longer it takes to develop, the less likely it is to launch. Make the call, make progress, and get something out now—while you’ve got the motivation and momentum to do so.

I bring up the Utility panel on the main screen and launch the calculator app. Something 217 meters away is occupying 35.44 degrees of the view. Presuming the radar can see in all 360 degrees (it would be a pretty cruddy radar if it couldn’t)…I type some numbers into the calculator to do an ARCTAN operation, and: The ship is 139 meters long. Roughly. I bring the Astrophage panel up on another screen.

When I was a boy, that was all I wanted—to grow a pair of wings and get up into the sky. I had a basement full of failed wing projects. Boards and capes and motors, even a pile of found feathers I once tried to glue together with a bottle of Elmer’s; you should have seen your grandmother’s face. But I never got any higher than the backyard fence I’d launch from. I never got inside a cloud. Your raven did.

The work I do is not exactly respectable. But I want to explain how it works without any of the negatives associated with my infamous clients. I’ll show how I manipulated the media for a good cause. A friend of mine recently used some of my advice on trading up the chain for the benefit of the charity he runs. This friend needed to raise money to cover the costs of a community art project, and chose to do it through Kickstarter, the crowdsourced fund-raising platform. With just a few days’ work, he turned an obscure cause into a popular Internet meme and raised nearly ten thousand dollars to expand the charity internationally. Following my instructions, he made a YouTube video for the Kickstarter page showing off his charity’s work. Not a video of the charity’s best work, or even its most important work, but the work that exaggerated certain elements aimed at helping the video spread. (In this case, two or three examples in exotic locations that actually had the least amount of community benefit.) Next, he wrote a short article for a small local blog in Brooklyn and embedded the video. This site was chosen because its stories were often used or picked up by the New York section of the Huffington Post. As expected, the Huffington Post did bite, and ultimately featured the story as local news in both New York City and Los Angeles. Following my advice, he sent an e-mail from a fake address with these links to a reporter at CBS in Los Angeles, who then did a television piece on it—using mostly clips from my friend’s heavily edited video. In anticipation of all of this he’d been active on a channel of the social news site Reddit (where users vote on stories and topics they like) during the weeks leading up to his campaign launch in order to build up some connections on the site. When the CBS News piece came out and the video was up, he was ready to post it all on Reddit. It made the front page almost immediately. This score on Reddit (now bolstered by other press as well) put the story on the radar of what I call the major “cool stuff” blogs—sites like BoingBoing, Laughing Squid, FFFFOUND!, and others—since they get post ideas from Reddit. From this final burst of coverage, money began pouring in, as did volunteers, recognition, and new ideas. With no advertising budget, no publicist, and no experience, his little video did nearly a half million views, and funded his project for the next two years. It went from nothing to something. This may have all been for charity, but it still raises a critical question: What exactly happened? How was it so easy for him to manipulate the media, even for a good cause? He turned one exaggerated amateur video into a news story that was written about independently by dozens of outlets in dozens of markets and did millions of media impressions. It even registered nationally. He had created and then manipulated this attention entirely by himself.

In 2009, the Bill & Melinda Gates Foundation launched a massive project to study 3,000 teachers in seven cities and learn what made them effective. The five metrics that most correlated with student learning were: 1. Students in this class treat the teacher with respect. 2. My classmates behave the way my teacher wants them to. 3. Our class stays busy and doesn’t waste time. 4. In this class, we learn a lot almost every day. 5. In this class, we learn to correct our mistakes.

For example, Facebook had planned to launch a Facebook for children code-named "Project Family," and Sheryl would occasionally remind the policy team of their "failure to do this while we had the opportunity," blaming the policy team for missing the chance to get kids on Facebook but she, like most of the leaders at Facebook with younger children, severely limits her kids' access to screens, let alone social media accounts. And she never shares images of her children on social media. Silicon Valley is awash in wooden Montessori toys and shrouded in total screen bans. Parents at work talk about how they don't allow their teens to have mobile phones, which only underscores how well these executives understand the real damage their product inflicts on young minds.

This book is, in a way, a scrapbook of my writing life. From shopping the cathedral flea market in Barcelona with David Sedaris to having drinks at Cognac with Nora Ephron just months before she died. To the years of sporadic correspondence I had with Thom Jones and Ira Levin. I’ve stalked my share of mentors, asking for advice. Therefore, if you came back another day and asked me to teach you, I’d tell you that becoming an author involves more than talent and skill. I’ve known fantastic writers who never finished a project. And writers who launched incredible ideas, then never fully executed them. And I’ve seen writers who sold a single book and became so disillusioned by the process that they never wrote another. I’d paraphrase the writer Joy Williams, who says that writers must be smart enough to hatch a brilliant idea—but dull enough to research it, keyboard it, edit and re-edit it, market the manuscript, revise it, revise it, re-revise it, review the copy edit, proofread the typeset galleys, slog through the interviews and write the essays to promote it, and finally to show up in a dozen cities and autograph copies for thousands or tens of thousands of people… And then I’d tell you, “Now get off my porch.” But if you came back to me a third time, I’d say, “Kid…” I’d say, “Don’t say I didn’t warn you.

Finally, the cognomen, a personal surname, was particular to its holder or his branch of the family. It often had a jokey or down-to-earth ring: so, for example, “Cicero” is Latin for “chickpea” and it was supposed that some ancestor had had a wart of that shape on the end of his nose. When Marcus was about to launch his career as an advocate and politician, friends advised him to change his name to something less ridiculous. “No,” he replied firmly, “I am going to make my cognomen more famous than those of men like Scaurus and Catulus.” These were two leading Romans of the day, and the point of the remark was that “Catulus” was the Latin for “whelp” or “puppy,” and “Scaurus” meant “with large or projecting ankles.

Entrepreneurs who kept their day jobs had 33 percent lower odds of failure than those who quit. If you’re risk averse and have some doubts about the feasibility of your ideas, it’s likely that your business will be built to last. If you’re a freewheeling gambler, your startup is far more fragile. Like the Warby Parker crew, the entrepreneurs whose companies topped Fast Company’s recent most innovative lists typically stayed in their day jobs even after they launched. Former track star Phil Knight started selling running shoes out of the trunk of his car in 1964, yet kept working as an accountant until 1969. After inventing the original Apple I computer, Steve Wozniak started the company with Steve Jobs in 1976 but continued working full time in his engineering job at Hewlett-Packard until 1977. And although Google founders Larry Page and Sergey Brin figured out how to dramatically improve internet searches in 1996, they didn’t go on leave from their graduate studies at Stanford until 1998. “We almost didn’t start Google,” Page says, because we “were too worried about dropping out of our Ph.D. program.” In 1997, concerned that their fledgling search engine was distracting them from their research, they tried to sell Google for less than $2 million in cash and stock. Luckily for them, the potential buyer rejected the offer. This habit of keeping one’s day job isn’t limited to successful entrepreneurs. Many influential creative minds have stayed in full-time employment or education even after earning income from major projects. Selma director Ava DuVernay made her first three films while working in her day job as a publicist, only pursuing filmmaking full time after working at it for four years and winning multiple awards. Brian May was in the middle of doctoral studies in astrophysics when he started playing guitar in a new band, but he didn’t drop out until several years later to go all in with Queen. Soon thereafter he wrote “We Will Rock You.” Grammy winner John Legend released his first album in 2000 but kept working as a management consultant until 2002, preparing PowerPoint presentations by day while performing at night. Thriller master Stephen King worked as a teacher, janitor, and gas station attendant for seven years after writing his first story, only quitting a year after his first novel, Carrie, was published. Dilbert author Scott Adams worked at Pacific Bell for seven years after his first comic strip hit newspapers. Why did all these originals play it safe instead of risking it all?

In 2012, a few months after Planetary Resources unveiled its plan at a press conference, NASA announced the Robotic Asteroid Prospector project, which will analyze the feasibility of mining them. Then, in the fall of 2016, NASA launched a billion-dollar probe, called OSIRIS-REx, to meet Bennu, an asteroid measuring sixteen hundred feet across that will pass the Earth in 2135.

You’re either remarkable or invisible,” says Seth Godin in his 2002 bestseller, Purple Cow.1 As he elaborated in a Fast Company manifesto he published on the subject: “The world is full of boring stuff—brown cows—which is why so few people pay attention…. A purple cow… now that would stand out. Remarkable marketing is the art of building things worth noticing.”2 When Giles read Godin’s book, he had an epiphany: For his mission to build a sustainable career, it had to produce purple cows, the type of remarkable projects that compel people to spread the word. But this left him with a second question: In the world of computer programming, where does one launch remarkable projects? He found his second answer in a 2005 career guide with a quirky title: My Job Went to India: 52 Ways to Save Your Job.3 The book was written by Chad Fowler, a well-known Ruby programmer who also dabbles in career advice for software developers.

Aided by the young George Pullman, who would later make a fortune building railway cars, Chesbrough launched one of the most ambitious engineering projects of the nineteenth century. Building by building, Chicago was lifted by an army of men with jackscrews. As the jackscrews raised the buildings inch by inch, workmen would dig holes under the building foundations and install thick timbers to support them, while masons scrambled to build a new footing under the structure. Sewer lines were inserted beneath buildings with main lines running down the center of streets, which were then buried in landfill that had been dredged out of the Chicago River, raising the entire city almost ten feet on average. Tourists walking around downtown Chicago today regularly marvel at the engineering prowess on display in the city’s spectacular skyline; what they don’t realize is that the ground beneath their feet is also the product of brilliant engineering.

A CEO calls her staff into the conference room on the eve of the launch of a major new initiative. They file in and take their seats around the table. She calls the meeting to attention and begins: “I have bad news. The project has failed spectacularly. Tell me what went wrong?” What?! But we haven’t even launched yet… That’s the point. The CEO is forcing an exercise in hind-sight—in advance. She is using a technique designed by psychologist Gary Klein known as a premortem.

ACEO calls her staff into the conference room on the eve of the launch of a major new initiative. They file in and take their seats around the table. She calls the meeting to attention and begins: “I have bad news. The project has failed spectacularly. Tell me what went wrong?” What?! But we haven’t even launched yet . . . That’s the point. The CEO is forcing an exercise in hindsight—in advance. She is using a technique designed by psychologist Gary Klein known as a premortem.

Elections in America were also becoming less free and fair. In 2010, Republican operatives launched Operation REDMAP, which stood for Redistricting Majority Project, a plan to take control of statehouses across the country so that Republicans would control the redistricting maps put in place after the 2010 census. Through the process of what is called gerrymandering, after Elbridge Gerry, an early governor of Massachusetts who signed off on such a scheme (even though he didn’t like it), political parties could gain control of extra seats in a state by drawing districts to either “pack” or “crack” their opponents.

In 1966, the Roman Catholic Church formally ended the largest censorship drive in the history of the world, formally known as the Index Librorum Prohibitorum (the Index of Forbidden Books). Formally launched in 1559 under Pope Paul IV, this four-century project was remarkably successful, even against non-Catholics. The Church was so powerful in Europe and America that many authors would avoid controversial topics, or modify their works according to the Church's dictates, in order to avoid condemnation by the Church. Authors who ignored the Church's dictates and were banned had trouble finding publishers. Even if they were published, their books were often hard or impossible to find because bookstores were under pressure not to stock them.

Summary of Rule #4 The core idea of this book is simple: To construct work you love, you must first build career capital by mastering rare and valuable skills, and then cash in this capital for the type of traits that define compelling careers. Mission is one of those traits. In the first chapter of this rule, I reinforced the idea that this trait, like all desirable career traits, really does require career capital—you can’t skip straight into a great mission without first building mastery in your field. Drawing from the terminology of Steven Johnson, I argued that the best ideas for missions are found in the adjacent possible—the region just beyond the current cutting edge. To encounter these ideas, therefore, you must first get to that cutting edge, which in turn requires expertise. To try to devise a mission when you’re new to a field and lacking any career capital is a venture bound for failure. Once you identify a general mission, however, you’re still left with the task of launching specific projects that make it succeed. An effective strategy for accomplishing this task is to try small steps that generate concrete feedback—little bets—and then use this feedback, be it good or bad, to help figure out what to try next. This systematic exploration can help you uncover an exceptional way forward that you might have never otherwise noticed. The little-bets strategy, I discovered as my research into mission continued, is not the only way to make a mission a success. It also helps to adopt the mindset of a marketer. This led to the strategy that I dubbed the law of remarkability. This law says that for a project to transform a mission into a success, it should be remarkable in two ways. First, it must literally compel people to remark about it. Second, it must be launched in a venue conducive to such remarking. In sum, mission is one of the most important traits you can acquire with your career capital. But adding this trait to your working life is not simple. Once you have the capital to identify a good mission, you must still work to make it succeed. By using little bets and the law of remarkability, you greatly increase your chances of finding ways to transform your mission from a compelling idea into a compelling career.

The scientific project starts by rejecting the fantasy of infallibility and proceeding to construct an information network that takes error to be inescapable. Sure, there is much talk about the genius of Copernicus, Darwin, and Einstein, but none of them is considered faultless. They all made mistakes, and even the most celebrated scientific tracts are sure to contain errors and lacunae. Since even geniuses suffer from confirmation bias, you cannot trust them to correct their own errors. Science is a team effort, relying on institutional collaboration rather than on individual scientists or, say, a single infallible book. Of course, institutions too are prone to error. Scientific institutions are nevertheless different from religious institutions, inasmuch as they reward skepticism and innovation rather than conformity. Scientific institutions are also different from conspiracy theories, inasmuch as they reward self-skepticism. Conspiracy theorists tend to be extremely skeptical regarding the existing consensus, but when it comes to their own beliefs, they lose all their skepticism and fall prey to confirmation bias. The trademark of science is not merely skepticism but self-skepticism, and at the heart of every scientific institution we find a strong self-correcting mechanism. Scientific institutions do reach a broad consensus about the accuracy of certain theories—such as quantum mechanics or the theory of evolution—but only because these theories have managed to survive intense efforts to disprove them, launched not only by outsiders but by members of the institution itself.

Rich Purnell sipped coffee in the silent building. Only his cubicle illuminated the otherwise dark room. Continuing with his computations, he ran a final test on the software he'd written. It passed. With a relieved sigh, he sank back in his chair. Checking the clock on his computer, he shook his head. 3:42am. Being an astrodynamicist, Rich rarely had to work late. His job was the find the exact orbits and course corrections needed for any given mission. Usually, it was one of the first parts of a project; all the other steps being based on the orbit. But this time, things were reversed. Iris needed an orbital path, and nobody knew when it would launch. A non-Hoffman Mars-transfer isn't challenging, but it does require the exact locations of Earth and Mars. Planets move as time goes by. An orbit calculated for a specific launch date will work only for that date. Even a single day's difference would result in missing Mars entirely. So Rich had to calculate many orbits. He had a range of 25 days during which Iris might launch. He calculated one orbital path for each. He began an email to his boss. "Mike", he typed, "Attached are the orbital paths for Iris, in 1-day increments. We should start peer-review and vetting so they can be officially accepted. And you were right, I was here almost all night. It wasn't that bad. Nowhere near the pain of calculating orbits for Hermes. I know you get bored when I go in to the math, so I'll summarize: The small, constant thrust of Hermes's ion drives is much harder to deal with than the large point-thrusts of presupply probes. All 25 of the orbits take 349 days, and vary only slightly in thrust duration and angle. The fuel requirement is nearly identical for the orbits and is well within the capacity of EagleEye's booster. It's too bad. Earth and Mars are really badly positioned. Heck, it's almost easier to-" He stopped typing. Furrowing his brow, he stared in to the distance. "Hmm." he said. Grabbing his coffee cup, he went to the break room for a refill. ... "Rich", said Mike. Rich Purnell concentrated on his computer screen. His cubicle was a landfill of printouts, charts, and reference books. Empty coffee cups rested on every surface; take-out packaging littered the ground. "Rich", Mike said, more forcefully. Rich looked up. "Yeah?" "What the hell are you doing?" "Just a little side project. Something I wanted to check up on." "Well... that's fine, I guess", Mike said, "but you need to do your assigned work first. I asked for those satellite adjustments two weeks ago and you still haven't done them." "I need some supercomputer time." Rich said. "You need supercomputer time to calculate routine satellite adjustments?" "No, it's for this other thing I'm working on", Rich said. "Rich, seriously. You have to do your job." Rich thought for a moment. "Would now be a good time for a vacation?" He asked. Mike sighed. "You know what, Rich? I think now would be an ideal time for you to take a vacation." "Great!" Rich smiled. "I'll start right now." "Sure", Mike said. "Go on home. Get some rest." "Oh, I'm not going home", said Rich, returning to his calculations. Mike rubbed his eyes. "Ok, whatever. About those satellite orbits...?" "I'm on vacation", Rich said without looking up. Mike shrugged and walked away.

My crewmates sacrificed a year of their lives to come back for me. Countless people at NASA worked day and night to invent rover and MAV modifications. All of JPL busted their asses to make a probe that was destroyed on launch. Then, instead of giving up, they made another probe to resupply Hermes. The China National Space Administration abandoned a project they’d worked on for years just to provide a booster. The cost for my survival must have been hundreds of millions of dollars. All to save one dorky botanist. Why bother? Well, okay. I know the answer to that. Part of it might be what I represent: progress, science, and the interplanetary future we’ve dreamed of for centuries. But really, they did it because every human being has a basic instinct to help each other out. It might not seem that way sometimes, but it’s true.

In 2012 Kurzweil was appointed a director of engineering at Google, and a year later Google launched a sub-company called Calico whose stated mission is ‘to solve death’.26 In 2009 Google appointed another immortality true-believer, Bill Maris, to preside over the Google Ventures investment fund. In a January 2015 interview, Maris said, ‘If you ask me today, is it possible to live to be 500, the answer is yes.’ Maris backs up his brave words with a lot of hard cash. Google Ventures is investing 36 per cent of its $2 billion portfolio in life sciences start-ups, including several ambitious life-extending projects. Using an American football analogy, Maris explained that in the fight against death, ‘We aren’t trying to gain a few yards. We are trying to win the game.’ Why? Because, says Maris, ‘it is better to live than to die’.27

On January 28, 1983, on the eve of the launch of the Human Genome Project, Carrie Buck died in a nursing home in Waynesboro, Pennsylvania. She was seventy-six years old. Her birth and death had bookended the near century of the gene. Her generation had borne witness to the scientific resurrection of genetics, its forceful entry into public discourse, its perversion into social engineering and eugenics, its postwar emergence as the central theme of the “new” biology, its impact on human physiology and pathology, its powerful explanatory power in our understanding of illness, and its inevitable intersection with questions of fate, identity, and choice. She had been one of the earliest victims of the misunderstandings of a powerful new science. And she had watched that science transform our understanding of medicine, culture, and society.

What content types best meet the needs of our target audience and their changing, multiple contexts? What content types best fit the skills of our copywriters? What content types do we already have? What contexts are appropriate for the delivery of our content, and how will we translate our information into multiple content types appropriate for different screens, resolutions, locations, and contexts? Is existing content still good? Is it still current, relevant, and brand-appropriate for our needs, our users’ needs, and the context in which we want to deliver it? How will we get more content to bridge the gaps between what we have and what we need? What is the workflow that already supports that, and do we need to refine it? How will we make the case for these new content types to other team members who help shape the user experience? Who will do this for launch? Who will maintain content on an ongoing basis? Who will train them? How will we help people find the answers, definitions, and other information they need? What are the relationships within our content?

It’s not a serious project,” Laurence said as they crossed Castro Street. “Milton doesn’t think the human race will still be here in a hundred years, much less a few thousand. This is just his way of hedging his bets. Or assuaging his conscience.” “It’s gotten me three free trips to Greenland,” Isobel said. “Honestly, I think Milton’s opinions depend on how many interns he’s killed today.” She half-winked, to indicate this was a joke and Milton killed no interns. During the dinner, Isobel talked more about her career transition, from rockets to Milton’s Ten Percent Project. “I used to dream about rockets.” Isobel scooped a corn chip into the communal pico de gallo. “Every single night, for months and months. After we pulled the plug on Nimble Aerospace. I had these weird dreams that there was a rocket launch going up any minute, and we’d misplaced the final telemetry. Or we were sending up a rocket, and it looked beautiful and proud shooting up into the air, and then it collided with a jumbo jet. Or worst of all was the dreams where nothing went wrong, rockets just soared for hours, and I sat on the ground watching with tears in my eyes.

We are paying for and even submitting to the dictates of an ever-increasing, unceasingly-spawning class of human beings who should never have been born at all.1 —Margaret Sanger, The Pivot of Civilization In 2009, Hillary Clinton came to Houston, Texas, to receive the Margaret Sanger award from Planned Parenthood. Sanger was the founder of Planned Parenthood and the award is its highest prize. In receiving the award, Hillary said of Sanger, “I admire Margaret Sanger enormously, her courage, her tenacity, her vision. I am really in awe of her. There are a lot of lessons we can learn from her life and the cause she launched and fought for and sacrificed so greatly.”2 What was Margaret Sanger’s vision? What was the cause to which she devoted her life? Sanger is known as a champion of birth control, of providing women with the means to avoid unwanted pregnancies. But the real Margaret Sanger was very different from how she’s portrayed in Planned Parenthood brochures. The real Margaret Sanger did not want women in general to limit their pregnancies. She wanted white, wealthy, educated women to have more children, and poor, uneducated, black women to have none. “Unwanted” for Sanger didn’t mean unwanted by the mother—it meant unwanted by Sanger. Sanger’s influence contributed to the infamous Tuskegee experiments in which poor blacks were deliberately injected with syphilis without their knowledge. Today the Tuskegee Project is falsely portrayed as an example of southern backwardness and American bigotry; in fact, it was a progressive scheme carried out with the very eugenic goals that Margaret Sanger herself championed. In 1926, Sanger spoke to a Women’s Chapter of the Ku Klux Klan in New Jersey about her solution for reducing the black birthrate. She also sponsored a Negro Project specifically designed, in her vocabulary, to get rid of “human beings who should never have been born.” In one of her letters Sanger said, “We do not want word to get out that we are trying to exterminate the Negro population.”3 The racists loved it; other KKK speaking invitations followed. Now it may seem odd that a woman with such views would be embraced by Planned Parenthood—even odder that she would be a role model for Hillary Clinton. Why would they celebrate Sanger given her racist philosophy? In

It’s talk like this that thrills and amazes people in the aerospace industry, who have long been hoping that some company would come along and truly revolutionize space travel. Aeronautics experts will point out that twenty years after the Wright brothers started their experiments, air travel had become routine. The launch business, by contrast, appears to have frozen. We’ve been to the moon, sent research vehicles to Mars, and explored the solar system, but all of these things are still immensely expensive one-off projects. “The cost remains extraordinarily high because of the rocket equation,” said Carol Stoker, the planetary scientist at NASA. Thanks to military and government contracts from agencies like NASA, the aerospace industry has historically had massive budgets to work with and tried to make the biggest, most reliable machines it could. The business has been tuned to strive for maximum performance, so that the aerospace contractors can say they met their requirements. That strategy makes sense if you’re trying to send up a $1 billion military satellite for the U.S. government and simply cannot afford for the payload to blow up.

Towards the end of the last century the pursuit of Utopia entered the political mainstream. In future only one kind of regime would be legitimate: American-style democratic capitalism – the final form of human government, as it was termed in the fleeting and now forgotten mood of hubris that followed the Soviet collapse. Led by the United States, western governments committed themselves to installing democracy throughout the world – an impossible dream that in many countries could only produce chaos. At the same time they launched a ‘war against terror’ that failed to distinguish between new threats and the normal conflicts of history. The Right was possessed by fantasies, and like the utopian visions of the last century – but far more quickly – its grandiose projects have crumbled into dust. In the twentieth century it seemed utopian movements could come to power only in dictatorial regimes. Yet after 9/ 11 utopian thinking came to shape foreign policy in the world’s pre-eminent democracy. In many ways the Bush administration behaved like a revolutionary regime. It was prepared to engage in pre-emptive attacks on sovereign states in order to achieve its goals, while at the same time it has been ready to erode long-established American freedoms. It established a concentration camp in Guantánamo whose inmates are beyond the reach of normal legal protection, denied the protection of habeas corpus to terrorist suspects, set up an apparatus of surveillance to monitor the population and authorized American officials to practise what in any other country would be defined as torture. Under the leadership of Tony Blair, Britain suffered, in a more limited way, a similar transformation.

I do not know the substance of the considerations and recommendations which Dr. Szilárd proposes to submit to you,” Einstein wrote. “The terms of secrecy under which Dr. Szilárd is working at present do not permit him to give me information about his work; however, I understand that he now is greatly concerned about the lack of adequate contact between scientists who are doing this work and those members of your Cabinet who are responsible for formulating policy.”34 Roosevelt never read the letter. It was found in his office after he died on April 12 and was passed on to Harry Truman, who in turn gave it to his designated secretary of state, James Byrnes. The result was a meeting between Szilárd and Byrnes in South Carolina, but Byrnes was neither moved nor impressed. The atom bomb was dropped, with little high-level debate, on August 6, 1945, on the city of Hiroshima. Einstein was at the cottage he rented that summer on Saranac Lake in the Adirondacks, taking an afternoon nap. Helen Dukas informed him when he came down for tea. “Oh, my God,” is all he said.35 Three days later, the bomb was used again, this time on Nagasaki. The following day, officials in Washington released a long history, compiled by Princeton physics professor Henry DeWolf Smyth, of the secret endeavor to build the weapon. The Smyth report, much to Einstein’s lasting discomfort, assigned great historic weight for the launch of the project to the 1939 letter he had written to Roosevelt. Between the influence imputed to that letter and the underlying relationship between energy and mass that he had formulated forty years earlier, Einstein became associated in the popular imagination with the making of the atom bomb, even though his involvement was marginal. Time put him on its cover, with a portrait showing a mushroom cloud erupting behind him with E=mc2 emblazoned on it. In a story that was overseen by an editor named Whittaker Chambers, the magazine noted with its typical prose flair from the period: Through the incomparable blast and flame that will follow, there will be dimly discernible, to those who are interested in cause & effect in history, the features of a shy, almost saintly, childlike little man with the soft brown eyes, the drooping facial lines of a world-weary hound, and hair like an aurora borealis… Albert Einstein did not work directly on the atom bomb. But Einstein was the father of the bomb in two important ways: 1) it was his initiative which started U.S. bomb research; 2) it was his equation (E = mc2) which made the atomic bomb theoretically possible.36 It was a perception that plagued him. When Newsweek did a cover on him, with the headline “The Man Who Started It All,” Einstein offered a memorable lament. “Had I known that the Germans would not succeed in producing an atomic bomb,” he said, “I never would have lifted a finger.”37 Of course, neither he nor Szilárd nor any of their friends involved with the bomb-building effort, many of them refugees from Hitler’s horrors, could know that the brilliant scientists they had left behind in Berlin, such as Heisenberg, would fail to unlock the secrets. “Perhaps I can be forgiven,” Einstein said a few months before his death in a conversation with Linus Pauling, “because we all felt that there was a high probability that the Germans were working on this problem and they might succeed and use the atomic bomb and become the master race.”38

I've asked a number of analytic metaphysicians whether they can distinguish their enterprise from naïve naïve naive auto-anthropology of their clan, and have not received any compelling answers. The alternative is sophisticated naïve anthropology (both auto- and hetero-)-- the anthropology that reserves judgment about whether any of the theorems produced by the exercise deserve to be trusted--and this is a feasible and frequently valuable project. I propose that this is the enterprise to which analytic metaphysicians should turn, since it requires rather minimal adjustments to their methods and only one major revision of their raison d'être : they must rollback their pretensions and acknowledge that their research is best seen as a preparatory reconnaissance of the terrain of the manifest image, suspending both belief and disbelief the way anthropologists do when studying an exotic culture: let's pretend for the nonce that the natives are right, and see what falls out. Since at least a large part of philosophy’s task, in my vision of the discipline, consists in negotiating the traffic back and forth between the manifest and scientific images, it is a good idea for philosophers to analyze what they are up against in the way of focus options before launching into their theory-building and theory-criticizing. One of the hallmarks of sophisticated naïve anthropology is its openness to counterintuitive discoveries. As long as you're doing naïve anthropology, counterintuitiveness (to the natives) counts against your reconstruction; when you shift gears and begin asking which aspects of the naïve “theory” are true, counterintuitiveness loses its force as an objection and even becomes, on occasion, a sign of significant progress. In science in general, counterintuitive results are prized, after all.

entire project would be kicked back, and he would need to start the submission process again. The proposal had to be perfect this time. If not, he was sure his competitors would swoop in on this opportunity to launch their own devices. He had spent the last two years on this project, and he was so close—only twenty-seven days left to make all the necessary corrections. He could not afford distractions now. Too much was riding on this; his name was riding on this. He remembered what his father always told him: “No one remembers the name of the person who came in second.” These words motivated him all through high school to earn a full scholarship to Boston University, where he earned his BA and master’s degrees in computer science, and then his PhD in robotics engineering at MIT. Those degrees had driven him to start his own business, Vinchi Medical Engineering, and at age thirty-four, he still lived by those words to keep the company on top. The intercom buzzed. “Your conference call is ready on line one, Mr. Vinchi.” “What the hell were you guys thinking?” Jon barked as soon as he got on the line. Not waiting for them to answer, Jon continued, “Whose bright idea was it to submit my name to participate at this event—or any event, for that matter? This type of thing has your name written all over it, Drew. Is this your doing?” As always, Trent said it the way it was. “If you had attended the last meeting, Jon, you would have been brought up to date for this and would have had the chance to voice any opposition to your participation.” It was a moot point, Jon knew he’d missed their last meeting—actually, their last few meetings—due to his own business needs. But this stunt wasn’t solely about the meeting, and he knew it. “Trent, I have always supported the decisions you guys have made in the past, but I am not supporting this one. What makes you think I will even show? I don’t have time for this nonsense.” “Time is valuable to all of us, Jon. We all have our own companies to run besides supporting what is needed for Takes One. Either you’re fully invested in this, or you’re not. There are times when it takes more than

Bindi the Jungle Girl aired on July 18, 2007, on ABC (Channel 2) in Australia, and we were so proud. Bindi’s determination to carry on her father’s legacy was a testament to everything Steve believed in. He had perfectly combined his love for his family with his love for conservation and leaving the world a better place. Now this love was perfectly passed down to his kids. The official beginning of Bindi’s career was a fantastic day. All the time and effort, and joy and sorrow of the past year culminated in this wonderful series. Now everyone was invited to see Bindi’s journey, first filming with her dad, and then stepping up and filming with Robert and me. It was also a chance to experience one more time why Steve was so special and unique, to embrace him, to appreciate him, and to celebrate his life. Bindi, Robert, and I would do our best to make sure that Steve’s light wasn’t hidden under a bushel. It would continue to sine as we worked together to protect all wildlife and all wild places. After Bindi’s show launched, it seemed so appropriate that another project we had been working on for many months came to fruition. We found an area of 320,000 acres in Cape York Peninsula, bordered on one side by the Dulcie River and on the other side by the Wenlock River--some of the best crocodile country in the world. It was one of the top spots in Australia, and the most critically important habitat in the state of Queensland. Prime Minister John Howard, along with the Queensland government, dedicated $6.3 million to obtaining this land, in memory of Steve. On July 22, 2007, the Steve Irwin Wildlife Reserve became official. This piece of land means so much to the Irwin family, and I know what it would have meant to Steve. Ultimately, it meant the protection of his crocodiles, the animals he loved so much. What does the future hold for the Irwin family? Each and every day is filled with incredible triumphs and moments of terrible grief. And in between, life goes on. We are determined to continue to honor and appreciate Steve’s wonderful spirit. It lives on with all of us. Steve lived every day of his life doing what he loved, and he always said he would die defending wildlife. I reckon Bindi, Robert, and I will all do the same. God bless you, Stevo. I love you, mate.

the military-industrial-scientific complex, because today’s wars are scientific productions. The world’s military forces initiate, fund and steer a large part of humanity’s scientific research and technological development. When World War One bogged down into interminable trench warfare, both sides called in the scientists to break the deadlock and save the nation. The men in white answered the call, and out of the laboratories rolled a constant stream of new wonder-weapons: combat aircraft, poison gas, tanks, submarines and ever more efficient machine guns, artillery pieces, rifles and bombs. 33. German V-2 rocket ready to launch. It didn’t defeat the Allies, but it kept the Germans hoping for a technological miracle until the very last days of the war. {© Ria Novosti/Science Photo Library.} Science played an even larger role in World War Two. By late 1944 Germany was losing the war and defeat was imminent. A year earlier, the Germans’ allies, the Italians, had toppled Mussolini and surrendered to the Allies. But Germany kept fighting on, even though the British, American and Soviet armies were closing in. One reason German soldiers and civilians thought not all was lost was that they believed German scientists were about to turn the tide with so-called miracle weapons such as the V-2 rocket and jet-powered aircraft. While the Germans were working on rockets and jets, the American Manhattan Project successfully developed atomic bombs. By the time the bomb was ready, in early August 1945, Germany had already surrendered, but Japan was fighting on. American forces were poised to invade its home islands. The Japanese vowed to resist the invasion and fight to the death, and there was every reason to believe that it was no idle threat. American generals told President Harry S. Truman that an invasion of Japan would cost the lives of a million American soldiers and would extend the war well into 1946. Truman decided to use the new bomb. Two weeks and two atom bombs later, Japan surrendered unconditionally and the war was over. But science is not just about offensive weapons. It plays a major role in our defences as well. Today many Americans believe that the solution to terrorism is technological rather than political. Just give millions more to the nanotechnology industry, they believe, and the United States could send bionic spy-flies into every Afghan cave, Yemenite redoubt and North African encampment. Once that’s done, Osama Bin Laden’s heirs will not be able to make a cup of coffee without a CIA spy-fly passing this vital information back to headquarters in Langley.

In Andhra, farmers fear Naidu’s land pool will sink their fortunes Prasad Nichenametla,Hindustan Times | 480 words The state festival tag added colour to Sankranti in Andhra Pradesh this time. But the hue of happiness was missing in 29 villages along river Krishna in Guntur district. The villagers knew it was their last Sankranti, a harvest festival celebrated to seek agricultural prosperity. For in two months, more than 30,000 acres of fertile farmland would be acquired for a brand new capital planned in collaboration with Singapore. The Nara Chandrababu Naidu government went about the capital project by setting aside the Centre’s land acquisition act and drawing up a compensation package for land-owning and tenant farmers and labourers. Many are opposed to it, and are not keen on snapping their centuries-old bond with their land and livelihood. In Penumaka village, Nageshwara Rao, 50, fears the future as he does not possess a tenancy certificate that could have brought some relief under the compensation package. “The entire village is against land-pooling but we hear the government is adamant,” Rao says, referring to municipal minister P Narayana’s alleged assertion that land would be taken with or without the farmers’ consent. Narayana is supervising the land-pooling process. “Naidu says he would give us Rs 50,000 per year in lieu of annual crops. We earn that much in a month here,” villager Meka Koti Reddy says. To drive home the point, locals in Undavalli village nearby have put up a board asking officials to keep off their lands that produce three crops a year. Unlike other parts of Andhra Pradesh, the water-rich land here is highly productive yielding 200 varieties of crops. Some farmers are also suspicious about the compensation because Naidu is yet to deliver on the loan-waiver promise. They are now weighing legal options besides seeking Prime Minister Narendra Modi’s intervention to retain their land. While the villagers opposing land-pooling are allegedly being backed by Jaganmohan Reddy’s YSR Congress Party, those belonging to the Kamma community — the support base for Naidu’s Telugu Desam Party — are said to be cooperative.  It is also believed that Naidu chose this location over others suggested by experts to primarily benefit the Kamma industrialists who own large swathes of land in Krishna and Guntur districts. But even the pro-project villagers cannot help feel insecure. “We are clueless about where our developed area would be. What if the project is not executed within Naidu’s tenure? Is there a legal recourse?” Idupulapati Rambabu of Mandadam says. This is despite Naidu’s assurance on January 1 at nearby Thulluru, where he launched the land-pooling process, asking farmers to give land without any apprehension. He said the deal in its present form would make them richer than him in a decade. “We are not building a mere city but a hub of economic activity loaded with superior infrastructure that is aimed at generating wealth. This would be a win-win situation for all,” Naidu tells HT. As of now, villages like Nelapadu struggling with low soil fertility seem to be winning from the package.

Given this American interest, how might war between the United States and China develop? Assume the year is 2010. American troops are out of Korea, which has been reunified, and the United States has a greatly reduced military presence in Japan. Taiwan and mainland China have reached an accommodation in which Taiwan continues to have most of its de facto independence but explicitly acknowledges Beijing’s suzerainty and with China’s sponsorship has been admitted to the United Nations on the model of Ukraine and Belorussia in 1946. The development of the oil resources in the South China Sea has proceeded apace, largely under Chinese auspices but with some areas under Vietnamese control being developed by American companies. Its confidence boosted by its new power projection capabilities, China announces that it will establish its full control of the entire sea, over all of which it has always claimed sovereignty. The Vietnamese resist and fighting occurs between Chinese and Vietnamese warships. The Chinese, eager to revenge their 1979 humiliation, invade Vietnam. The Vietnamese appeal for American assistance. The Chinese warn the United States to stay out. Japan and the other nations in Asia dither. The United States says it cannot accept Chinese conquest of Vietnam, calls for economic sanctions against China, and dispatches one of its few remaining carrier task forces to the South China Sea. The Chinese denounce this as a violation of Chinese territorial waters and launch air strikes against the task force. Efforts by the U.N. secretary general and the Japanese prime minister to negotiate a cease-fire fail, and the fighting spreads elsewhere in East Asia. Japan prohibits the use of U.S. bases in Japan for action against China, the United States ignores that prohibition, and Japan announces its neutrality and quarantines the bases. Chinese submarines and land-based aircraft operating from both Taiwan and the mainland impose serious damage on U.S. ships and facilities in East Asia. Meanwhile Chinese ground forces enter Hanoi and occupy large portions of Vietnam.

To encounter these ideas, therefore, you must first get to that cutting edge, which in turn requires expertise. To try to devise a mission when you’re new to a field and lacking any career capital is a venture bound for failure. Once you identify a general mission, however, you’re still left with the task of launching specific projects that make it succeed. An effective strategy for accomplishing this task is to try small steps that generate concrete feedback—little bets—and then use this feedback, be it good or bad, to help figure out what to try next. This systematic exploration can help you uncover an exceptional way forward that you might have never otherwise noticed.

The Law of Remarkability For a mission-driven project to succeed, it should be remarkable in two different ways. First, it must compel people who encounter it to remark about it to others. Second, it must be launched in a venue that supports such remarking.

The little-bets strategy, I discovered as my research into mission continued, is not the only way to make a mission a success. It also helps to adopt the mindset of a marketer. This led to the strategy that I dubbed the law of remarkability. This law says that for a project to transform a mission into a success, it should be remarkable in two ways. First, it must literally compel people to remark about it. Second, it must be launched in a venue conducive to such remarking. In sum, mission is one of the most important traits you can acquire with your career capital. But adding this trait to your working life is not simple. Once you have the capital to identify a good mission, you must still work to make it succeed. By using little bets and the law of remarkability, you greatly increase your chances of finding ways to transform your mission from a compelling idea into a compelling career.

Lovallo and Kahneman offer a useful prescription to repair this cognitive bias: Get the data. Track down actual figures on launch failure rates for your company, your industry, other industries or projects similar to yours. The numbers will be fascinating – and sobering.

answering machine tape, Kirk took another modest step by launching The Armchair Archaeologist project with no real vision of how it would prove useful, other than perhaps as fodder for his intro archaeology courses. This final little step, however, turned out to be a winner, leading directly to his own television show.

If it were a decision today to start something you are already in (to enter a business, to hire a person, to institute a policy, to launch a project, etc.), would you? If not, then why do you persist?

The most important of all tasks, in the view of F.D.R., was the forming of an international organization to settle future disputes and keep the peace of the world. There must never be another war like this, if civilization was to endure. The President had called an international conference at a mansion in Washington called Dumbarton Oaks, and it had worked out the details of such an undertaking; now he wanted to persuade Stalin to agree to a time and place for a formal assemblage of delegates to organize and launch the project.

The Working Backwards process is all about starting from the customer perspective and following a step-by-step process where you question assumptions relentlessly until you have a complete understanding of what you want to build. It’s about seeking truth. Sometimes the Working Backwards process can uncover some surprising truths. Some companies, in a rush to get a project to market, ignore that truth and keep building according to the original plan. In their attachment to the modest gains of that plan, they motivate the team to pursue it aggressively, only to realize much later that there was a much bigger gain to be had if they’d taken the time to question their own assumptions. The cost of changing course in the PR/FAQ writing stage is much lower than after you’ve launched and have an operating business to manage. The Working Backwards process tends to save you from the expensive proposition of making a significant course change after you’ve launched your product.

Ten years after Peters’s discredited “Brand Called You” article, the iPhone launched, and soon enough, Facebook, Twitter, and YouTube were at our fingertips. Suddenly, everyone on those free platforms had the tools to fashion a personal brand—quirky, glam, edgy, nerdy, revolutionary—and project it well beyond their own circles, all for the low, low cost of consumer tech and some well-chosen accessories. The age of the influencer was upon us.

FRR debates were governed by rules, procedures, and norms deliberately created to seek unfavorable information that challenged the decisions to accept risk and fly that were being presented: a matrix system that brought in a variety of specialists; the “fishbowl” atmosphere; proactive inquiry via “probes,” “challenges,” and Action Items; competition between projects; adversarialism; and the certification at each level that implicated all levels in the outcome.

At the heart of every successful web project lies the user. Your applications should prioritize user experience through intuitive navigation, clear messaging, visually appealing design, and seamless performance. This applies whether you're building for large corporations, freelancing for diverse clients, or launching your own web-based business.

An honest signal is not “our margin will be 15 percent next year” but “our average margin was 12 percent over the last ten years”; an honest signal is not “we will have robust free cash flows starting two years from now” but “we generated free cash flow only one year in the last decade”; an honest signal is not “we will launch six new products next year” but “in our recent history, we have launched an average of one product every two years.” No stories, no projections, just facts about the past.

The valuations of private and public companies were soaring, and there seemed to be a consensus that the gold rush was beginning. Amid this infrastructure mania, Reliance Power launched an IPO in January 2008 that was oversubscribed seventy-two times! It made the company’s owner, Anil Ambani, the richest Indian. Despite having a power capacity of less than 1,000 megawatts at the time of the IPO, the company’s value was about $35 billion. Did this lead to a large number of IPOs for infrastructure businesses that investors lapped up hungrily? Does the sun rise in the east? Both private and public equity investors in the hyped-up story of Indian infrastructure forgot or chose to ignore some uncomfortable truths: Every infrastructure business is held hostage to the whims and fancies of the government; the government hates to be a paying customer—underpayment and late payment are the rule, not the exception; and even if the government behaves well, the returns on these projects are capped according to law. So why would we want to spend a single minute debating if any power business is worth investing in?

Steps to Create a Six-Page Narrative 1.Write the Press Release (This is the press release you would release in the future when the project is launched that tells the world about the project and why it’s important.) 2.Write the FAQs (Answer the common questions people will ask, in advance.) 3.

Prestige Group launching soon a new plotted development project is Prestige Great Acres with in Prestige City Township. This plots spread over 80 acres of land with 800+ units situated at Sarjapur Road, East Bangalore. It covers a wonderful greenery land with possession on 2026 onwards.

Omaxe has recently launched a new commercial project: Omaxe world street sector 79. The luxurious facilities they offer to the property buyers at affordable prices are just unbeatable. If you are looking for a commercial property in Faridabad, then SCO in omaxe will be the best option for you.

the roughly $800 billion in available stimulus, we directed more than $90 billion toward clean energy initiatives across the country. Within a year, an Iowa Maytag plant I’d visited during the campaign that had been shuttered because of the recession was humming again, with workers producing state-of-the-art wind turbines. We funded construction of one of the world’s largest wind farms. We underwrote the development of new battery storage systems and primed the market for electric and hybrid trucks, buses, and cars. We financed programs to make buildings and businesses more energy efficient, and collaborated with Treasury to temporarily convert the existing federal clean energy tax credit into a direct-payments program. Within the Department of Energy, we used Recovery Act money to launch the Advanced Research Projects Agency–Energy (ARPA-E), a high-risk, high-reward research program modeled after DARPA, the famous Defense Department effort launched after Sputnik that helped develop not only advanced weapons systems like stealth technology but also an early iteration of the internet, automated voice activation, and GPS.

It gives me immense pleasure to learn that the Government of Balochistan has launched its website wherein all the relevant information about the Province including its History, Culture and Heritage, Tourist attractions, Development activities, Mega Projects, and investment opportunities besides the information about all the Government Departments, have been provided.

The government has included 3,836 development schemes in the PSDP 2021-22. These include 2,285 new and 1,501 ongoing schemes. During the next financial year, 1,647 development schemes will be completed as funds have already been released for these schemes that also include those schemes which had been launched many years back. The government has allocated Rs112 billion for the ongoing development schemes while 20% development budget has been allocated for new schemes. All efforts would be made to complete development projects in time.

Second, the hurdles for entrepreneurs who wanted to launch a company were lowering quickly. Amazon Web Services, or AWS, changed the startup game entirely. Amazon started AWS in 2002 as an engineering side project; it would grow to become one of its most successful innovations in Amazon history. Amazon Web Services powers cloud computing services for coders and entrepreneurs who can’t afford to build their own infrastructure or server farms on their own. If a startup is a house, AWS is the electric company, the foundation and the plumbing combined. It keeps the business up and running while the company

Neelkanth Lakeview Thane is an upcoming project in Thane West. It will be a pre launch offers in Thane. A beautiful residence awaits you at Thane West. Neelkanth Lakeview Price will be disclosed soon.

Over the years, I’ve launched dozens and dozens of projects and sold goods and services to businesses and individuals. I’ve worked with Jay Levinson, the father of Guerrilla Marketing, with Lester Wunderman, the godfather of direct mail, and Bernadette Jiwa, the doyenne of storytelling. My ideas have built billion-dollar companies and raised nearly that much for important charities

The Cancer Center suffered from two hallmarks of organizations that are plagued with coordination snafus. First, powerful people ignore, dismiss, denigrate, and even undermine people and groups they need to mesh their work with. Oncologists saw themselves as being at the top of the pecking order at the center and the work of other specialists as secondary, trivial, or downright useless. They dismissed side effects, including fatigue, diarrhea, and cramps, caused by chemotherapy that they prescribed as “normal” and left it to patients to find specialists to treat such problems. Second, powerful people devote little attention to solutions for coordination problems. Executives, consultants, and physicians who launched the center gave lip service to collaboration across silos. Yet they focused on building strong teams and departments in areas such as brain tumors, breast cancer, and skin cancer—and ignored how to help the units work together.

the financing for Engelbart’s work was flowing from the fount of “killingry”—the government’s Defense Advanced Research Projects Agency, or DARPA. DARPA was a direct response to the Soviet launch of Sputnik

the financing for Engelbart’s work was flowing from the fount of “killingry”—the government’s Defense Advanced Research Projects Agency, or DARPA. DARPA was a direct response to the Soviet launch of Sputnik 1 in 1957 and was set up to fund technology research projects that would expand the frontiers of expertise beyond the immediate and specific requirements of the military and its laboratories.

The question ought to be, How will God’s new creation come? and then, How will we humans contribute to that renewal of creation and to the fresh projects that the creator God will launch in his new world?

Here is the key point: Once you have determined how many projects you can support, and what mix of projects you need to support your strategy, similar projects must compete against other similar projects for budget and staff for the resources dedicated to that category of project. Let’s say that you have decided to allocate 20 percent of your available resources to positioning options. Any new candidate for getting resources that is a positioning option should compete for that 20 percent against all the other positioning projects. They shouldn’t compete against other kinds of options or against platform or enhancement launches. This ensures that you will pick only the very best positioning options for your portfolio. What’s more important, it gets you out of the constant tug-of-war between short-term and long-term projects. The strategic choice is how many of your resources you will put into each category. Then within each category, the very best projects should compete against one another for consideration.

After comparing desired with available resources, it became crystal clear that the company was pursuing many more projects than it had people to staff. In particular, by trying to engage in many highly demanding platform launches at the same time, the company was unlikely to do justice to its portfolio of options. Nor was it likely to manage the enhancement launches (as opposed to platform launches) that current customers were demanding, because many of these were still on the drawing board and were competing for the same scarce design and engineering talent as the major platform launches. In short, the company was taking on too much. The results of this overcommitment meant that project deadlines perpetually slipped, promises to key customers were often broken, and people were beginning to feel burned out. This situation is not uncommon. The processes through which companies take on projects usually lead them to discover that they haven’t got the resources to do justice to everything on their plates. In particular, when managers have not clearly thought through which resources for projects will be needed to support their needs to either build new platforms or learn through options, the different types of projects compete with each other, creating confusion. This lack of coordination is also typical of companies that haven’t matched their strategy to available resources. A far wiser approach is to pursue a few well-run projects than to chase down a grab-bag of forever-behind-schedule and over-budget initiatives.

the organization must consider the value proposition for a candidate project and buy into the project for that tangible value. Then, a very particular change management process must commence from the project’s onset. Otherwise, you’re prone to develop a model that never gets launched—which is the most common way ML projects fail.

Research on launching new businesses and products shows that—at best—the so-called first-mover advantage is a dangerous half-truth. When markets are treacherous and uncertainty is high, first movers often flounder because consumers aren’t ready for their ideas or are put off by crummy early offerings. Companies that launch their products or services later end up as winners, in part, because they learn from the fatal missteps of eager early movers. Amazon was not the first online bookstore; the defunct Books.com and Interloc were among the earlier entrants. Netscape, the first commercially successful Web browser, was launched years before Google. Myspace was a successful social networking service before Facebook. Couchsurfing was founded before Airbnb. Being first is risky when smart fast followers can learn from your troubles and pass you

Clara suggests three methods to fortify people for impending messes, which she used when Hearsay Systems launched its first product and continues to refine at Hearsay and Salesforce. The first is “We had every team member brainstorm ahead of time what might go right and what might go wrong.” That prepared people to be on the lookout for unexpected opportunities and troubles,

We are big fans of the agile software movement. In 2001, seventeen software developers met in Snowbird, Utah, and published the “Manifesto for Agile Software.” The four main values in the manifesto remind us how the best friction fixers think and act: (1) “individuals and interactions over processes and tools”; (2) “working software over comprehensive documentation”; (3) “customer collaboration over contract negotiation”; and (4) “responding to change over following a plan.” Agile software teams deliver their work in small increments rather than in one “big bang” launch. Rather than following a rigid plan, they constantly evaluate results and constraints and update the software, and how they work, along the way.

But when Google launched an ambitious AI-driven project in 2009, progress began to rapidly accelerate

And how do we know that?” I riposted. “Because they’ve screwed up so many of them! Secrecy they have plenty of. What they are crucially short of are competence and reliability. If a Soviet Premier were to order a nuclear mine built, he’d be delivered something the size of a Sherman tank, that worked one time out of four… and sure as God made little green horseflies, somebody on the very first penetration team would defect. That’s the problem they’ll never crack: if a man is intelligent enough to be worth sending abroad, they don’t dare let him out of the country.” “They build very good missiles,” she argued. “That suggests they can produce good technology if they want to badly enough.” “Says who? How often do they ever fire one at a target anyone else can monitor? I told you: esoteric weapons are one of my hobbies.” “Well, very good spaceships—that’s the same thing.” “They build shitty spaceships. Ever seen the inside of one? They look like something out of Flash Gordon, or the cab of a steam locomotive. Big knife-switches and levers and dials that’d look natural in a Nikola Tesla exhibit. No computers worth mentioning. After the Apollo-Soyuz linkup, our guys came back raving at the courage of anyone who would ride a piece of junk like that into space.” “The Soviet space program is much more substantial than America’s! It has been since long before Apollo.” “With shitty spaceships. It’s just that they don’t stop building them, the way this stupid country has. Did you ever hear the story about the first Soviet space station crew?” “Died on reentry, didn’t they? Something about an air leak?” “Leonov, the first man ever to walk in space, has been in the identical model reentry vehicle many times. He’s been quoted assaying that the crew of that mission had to have heard the air whistling out, and that any of the three of them could easily have reached out and plugged the leak with a finger. They died of a combination of bad technology and lousy education. You wait and see: if the Soviets ever open the books and let us compare duds and destructs, you’ll find out they had a failure rate much higher than ours. You know those rockets they’ve got now, that everybody admires so much, the ‘big dumb boosters’? They could have beat us to the Moon with those. But of the first eight to leave the launch pad, the most successful survived for seventeen seconds. So they used a different booster for the Moon project, and it didn’t make the nut.

Contrary to popular belief, an “overnight success” has often been years in the making. In the same way that we’re only able to see the tip of the iceberg that’s above water, the general public really only gets to see the “overnight” part of a success story. A truly successful project generally takes years to build and involves a series of smaller successes punctuated by a few failures. Eventually, a critical mass of attention is reached, and the project gets launched into the mainstream, where it circulates widely, and its identity is cemented in its current form—a form that, intentionally or otherwise, rarely pays obvious homage to the years of blood, sweat, tears, and more rudimentary sounds that engendered it.

MMO users became so great in number that in 2008, the CIA, the NSA, and DARPA launched a covert data-mining effort, called Project Reynard, to track World of Warcraft subscribers and discern how they exist and interact in virtual worlds. To do so, CIA analysts created their own avatars and entered the virtual world of World of Warcraft.

Basically he didn’t object to the destruction of the sperm bank. The idea of buying sperm and more generally of launching oneself into a reproductive project that didn’t even have the excuse of sexual desire or love … even struck him as frankly revolting.

Voyagers, I’ve always wanted to write about you. And now, at 4:41 a.m. on an autumn morning, Words have found their way into my mind. I picture myself like you— Distant from life, Alone, Yet moving towards an unknown destination! Like you, in the early stages of my journey, I could see, I could gather knowledge and transmit it, I was useful and efficient. But sometimes, to keep connected to the world, To be able to stay on course and conserve my energy, I had to shut parts of myself down, To survive, To go blind, to be deaf, to be isolated, and just occasionally signal my existence to the world. The same thing I do, that you do, that so many others do. The boundless reaches of space Have become somewhat more comprehensible through you, Yet the depths of the human soul remain unfathomable, And its pain incurable. We live in an age surrounded by a torrent of information, Yet somehow, we remain lonely and lost. Language has advanced, There are words for nearly everything, Everyone can describe their own state of mind, yet we’re still at war with one another. Earth has turned into a vast ship, Perhaps like Noah’s Ark, With maximum diversity and multiplicity, Yet everyone on this ship plays their own tune, rallies their own cause! Someone steps forward, claiming each individual’s thoughts and personal benefit are like rare pearls to be cherished, While another insists that collective welfare takes precedence, That the needs of the masses outweigh individual desires. Some launch movements to claim their rights, While others start movements to flaunt the rights they’ve acquired. No one knows what they truly want; We’re all still lost. I don’t know how Earth looks from afar— Perhaps like a blueberry-flavored lollipop, A lollipop with a stick, But Earth’s stick is an invisible one made of sorrow. I find something common among all the passengers on this ship, All the inhabitants of this blueberry lollipop: sorrow. A fetus in its mother’s womb is also like a lollipop, But connected by an umbilical cord. As a fetus, Growing in the mother’s womb, Suffering, malnutrition, and physical ailments can be painful for us. If the mother’s state is stable, We may enjoy brief periods of security and calm, but after that, We must endure the pain of separation, Learn how to breathe, And besides the sorrow of leaving security behind, We face new emotions like fear and anger. Later in life, We each take our own path. No matter how much they try to show humans as social creatures, It’s always the individual who walks their own way, who has the freedom to choose, Even if one finds the meaning of their path in joining a group or a collective, it’s their individual choice that put them on that path. Today, people have countless options to join others who are like them, And these options themselves bring confusion, And when you join a group out of confusion, You treat the other groups with hostility. Science, philosophy, religion, politics…each of them has thousands of branches, and each branch Wants to disprove the other, cleanse itself of its shameful past. Freedom of speech has become an excuse for verbal assaults and psychological wounds, Non-violence has become a breeding ground for new and emerging dictators, For heartless sects and brutal factions. Knowledge and science alone cannot save us, Just as religion couldn’t. I don’t want to write about chaos, Life isn’t that disorganized, In some corner of the world, A lover is staring up at his beloved’s window, A child is laughing joyfully. But writing about sorrow, Speaking of chaos and Asking questions can reveal where we stand. Now, we know so much about space, And about the Sun, too. The James Webb telescope has mapped out the cosmos for us, and countless projects are underway for the future, crafted with flawless precision and extraordinary coherence, but the rift between humans remains deep.

Novena Green Greater Noida West 2 & 3 Bhk Residential Apartments: DSD Homes launched Novena Green New Residential Project Greater Noida West with beautifully 2&3 Bhk Residential Apartments of 1050 sq ft to 1656 sq ft. Witnessing ultra modern configuration and hi-tech specifications the campus has more than 70% open green area and 100% happiness of being in the lap of natural prosperity.

Information Security Management System (ISMS) Approval is a project that was launched in 2002 to determine whether the information

Greece can balance its books without killing democracy Alexis Tsipras | 614 words OPINION Greece changes on January 25, the day of the election. My party, Syriza, guarantees a new social contract for political stability and economic security. We offer policies that will end austerity, enhance democracy and social cohesion and put the middle class back on its feet. This is the only way to strengthen the eurozone and make the European project attractive to citizens across the continent. We must end austerity so as not to let fear kill democracy. Unless the forces of progress and democracy change Europe, it will be Marine Le Pen and her far-right allies that change it for us. We have a duty to negotiate openly, honestly and as equals with our European partners. There is no sense in each side brandishing its weapons. Let me clear up a misperception: balancing the government’s budget does not automatically require austerity. A Syriza government will respect Greece’s obligation, as a eurozone member, to maintain a balanced budget, and will commit to quantitative targets. However, it is a fundamental matter of democracy that a newly elected government decides on its own how to achieve those goals. Austerity is not part of the European treaties; democracy and the principle of popular sovereignty are. If the Greek people entrust us with their votes, implementing our economic programme will not be a “unilateral” act, but a democratic obligation. Is there any logical reason to continue with a prescription that helps the disease metastasise? Austerity has failed in Greece. It crippled the economy and left a large part of the workforce unemployed. This is a humanitarian crisis. The government has promised the country’s lenders that it will cut salaries and pensions further, and increase taxes in 2015. But those commitments only bind Antonis Samaras’s government which will, for that reason, be voted out of office on January 25. We want to bring Greece to the level of a proper, democratic European country. Our manifesto, known as the Thessaloniki programme, contains a set of fiscally balanced short-term measures to mitigate the humanitarian crisis, restart the economy and get people back to work. Unlike previous governments, we will address factors within Greece that have perpetuated the crisis. We will stand up to the tax-evading economic oligarchy. We will ensure social justice and sustainable growth, in the context of a social market economy. Public debt has risen to a staggering 177 per cent of gross domestic product. This is unsustainable; meeting the payments is very hard. On existing loans, we demand repayment terms that do not cause recession and do not push the people to more despair and poverty. We are not asking for new loans; we cannot keep adding debt to the mountain. The 1953 London Conference helped Germany achieve its postwar economic miracle by relieving the country of the burden of its own past errors. (Greece was among the international creditors who participated.) Since austerity has caused overindebtedness throughout Europe, we now call for a European debt conference, which will likewise give a strong boost to growth in Europe. This is not an exercise in creating moral hazard. It is a moral duty. We expect the European Central Bank itself to launch a full-blooded programme of quantitative easing. This is long overdue. It should be on a scale great enough to heal the eurozone and to give meaning to the phrase “whatever it takes” to save the single currency. Syriza will need time to change Greece. Only we can guarantee a break with the clientelist and kleptocratic practices of the political and economic elites. We have not been in government; we are a new force that owes no allegiance to the past. We will make the reforms that Greece actually needs. The writer is leader of Syriza, the Greek oppositionparty

The Law of Remarkability For a mission-driven project to succeed, it should be remarkable in two different ways. First, it must compel people who encounter it to remark about it to others. Second, it must be launched in a venue that supports such remarking. Once

Why are you so into Pinot?” 2 Maya asks. In the next 60 seconds of the movie, the character of Miles Raymond tells a story which would set off a boom in sales of Pinot Noir. It’s a hard grape to grow. It’s thin-skinned, temperamental, ripens early. It’s not a survivor like Cabernet, which can just grow anywhere and thrive even when it’s neglected. No, Pinot needs constant care and attention. In fact it can only grow in these really specific, tucked away corners of the world. And only the most patient and nurturing of growers can do it, really. Only somebody who really takes the time to understand Pinot’s potential can coax it into its fullest expression. Its flavors are the most haunting and brilliant and thrilling and subtle and ancient on the planet. Miles is describing himself in the dialogue and using Pinot as a metaphor for his personality. In this one scene moviegoers projected themselves on the character, feeling his longing and his quest to be understood. Sideways was a hit and won an Oscar for Best Adapted Screenplay. It also launched a movement, turning the misunderstood Pinot Noir into the must-have wine of the year. In less than one year after the movie’s 2004 fall release date, sales of Pinot Noir had risen 18 percent. Winemakers began to grow more of the grape to meet demand. In California alone 70,000 tons of Pinot Noir grapes were harvested and crushed in 2004. Within two years the volume had topped 100,000 tons. Today California wine growers crush more than 250,000 tons of Pinot Noir each year. Interestingly, the Japanese version of the movie did not have the same “Sideways Effect” on wine sales. One reason is that the featured grape is Cabernet, a varietal already popular in Japan. But even more critical and relevant to the discussion on storytelling is that Japanese audiences didn’t see the “porch scene” because there wasn’t one. The scene was not included in the movie. No story, no emotional attachment to a particular varietal. You see, the movie Sideways didn’t launch a movement in Pinot Noir; the story that Miles told triggered the boom. In 60 seconds Maya fell in love with Miles and millions of Americans fell in love with an expensive wine they knew little about.

It would be quite feasible to project materials from the Moon's surface down to Earth by means of electrically powered catapults or launching tracks," he wrote.

Delores was hot! She was a very attractive woman in her mid-thirties, which at my age I considered to be an older woman. She lived in Dumont, New Jersey, and my mother suggested that I visit her and confirm the arrangements she had made with her brother. That Saturday I caught a Public Service bus from Journal Square to Dumont. It didn’t take long to get there and before I knew it, I was at her door. Delores was a divorcee and I enjoyed the feeling that she liked me. She didn’t do anything inappropriate, but I felt that she would have if she could have! Knowing that she was a coworker and friend of my mother, her very close presence seemed awkward. Sitting on her living room couch so close to her was exciting, so I didn’t move away. I was amazed at her television set and was torn between looking at her cleavage and looking at this new contraption that could receive moving pictures through the air. I can remember that her set was a projection type made by Emerson, which was a Jersey City company located close to the entrance of the Holland Tunnel. The screen was top-mounted on a big shiny mahogany box. At that time, there weren’t many TV stations around and it seemed as if those few stations could not broadcast very far. However, they did cover the New York City area. The DuMont Television Network broadcast out of Passaic, New Jersey, which was close to where she lived in Dumont, New Jersey. At the time I didn’t know the difference and wondered if there was any connection between the two -- the television network and the New Jersey town. Since the spelling was different, with the M in DuMont being upper case, it seemed rather doubtful. However, DuMont was one of the big players in early television and launched Jackie Gleason’s career, who went on to become one of television’s shining stars in the 1950’s.

For thousands of years, philosophers had been suggesting that if you overvalue money and possessions, or if you think about life mainly in terms of how you look to other people, you will be unhappy—that the values of Pinellas County and Edgware were, in some deep sense, mistaken. It had been talked about a lot, by some of the finest minds who ever lived, and Tim thought it might be true. But nobody had ever conducted a scientific investigation to see whether all these philosophers were right. This realization is what launched him on a project that he was going to pursue for the next twenty-five years. It led him to discover subtle evidence about why we feel the way we do—and why it is getting worse.

PRESTIGE PARK SQUARE QUICK FACTS: 1. PROJECT NAME: PRESTIGE PARK SQUARE 2. PROJECT DEVELOPER:PRESTIGE GROUP 3. PROJECT LOCATION: BANNERGHATTA ROAD,BANGALORE 4. PROJECT ZONE: SOUTH BANGALORE 5. DEVELOPMENT TYPE: HIGH-RISE APARTMENTS 6. DEVELOPMENT STAGE: PRE LAUNCH 7. LAND AREA: 8 ACRES 8. UNIT TYPE: 2, 3 & 3.5 BHK 9. SBA: 1115 - 1855 SQ FT 10. BUDGET: RS. 65 LAKHS 11. TOTAL TOWERS: 3 TOWERS 12. POSSESSION: 2021 ONWARDS 13. NO OF UNITS: 586 UNITS 14. TOTAL FLOORS: 2B+G+26/27 FLOORS 15. APPROVALS: BDA/BBMP prestigeparksquare.ind.in 9590101000

Google Proves Nice Counts. On a quest to discover what it takes to build the "perfect team," Google launched the Project Aristotle initiative to find the answers. Over a period of several years, they surveyed hundreds of teams, conducted interviews, analyzed studies, and observed how team members interacted with one another. Google’s findings revealed that "psychological safety" is the key ingredient for creating a high-functioning team. It nurtures a healthy environment that encourages freedom of expression, engaging communication, empathy for one another, caring, support, respect and, drum roll please . . . BEING NICE!