Processed Foods Quotes

It's a funny thing about life, once you begin to take note of the things you are grateful for, you begin to lose sight of the things that you lack.

Man cannot survive except through his mind. He comes on earth unarmed. His brain is his only weapon. Animals obtain food by force. man had no claws, no fangs, no horns, no great strength of muscle. He must plant his food or hunt it. To plant, he needs a process of thought. To hunt, he needs weapons,and to make weapons - a process of thought. From this simplest necessity to the highest religious abstraction, from the wheel to the skyscraper, everything we are and we have comes from a single attribute of man -the function of his reasoning mind.

The shared meal elevates eating from a mechanical process of fueling the body to a ritual of family and community, from the mere animal biology to an act of culture.

Remember this. The people you're trying to step on, we're everyone you depend on. We're the people who do your laundry and cook your food and serve your dinner. We make your bed. We guard you while you're asleep. We drive the ambulances. We direct your call. We are cooks and taxi drivers and we know everything about you. We process your insurance claims and credit card charges. We control every part of your life. We are the middle children of history, raised by television to believe that someday we'll be millionaires and movie stars and rock stars, but we won't. And we're just learning this fact. So don't fuck with us.

Our lives are one endless stretch of misery punctuated by processed fast foods and the occasional crisis or amusing curiosity.

Live your life in such a way that you'll be remembered for your kindness, compassion, fairness, character, benevolence, and a force for good who had much respect for life, in general.

When you believe without knowing you believe that you are damaged at your core, you also believe that you need to hide that damage for anyone to love you. You walk around ashamed of being yourself. You try hard to make up for the way you look, walk, feel. Decisions are agonizing because if you, the person who makes the decision, is damaged, then how can you trust what you decide? You doubt your own impulses so you become masterful at looking outside yourself for comfort. You become an expert at finding experts and programs, at striving and trying hard and then harder to change yourself, but this process only reaffirms what you already believe about yourself -- that your needs and choices cannot be trusted, and left to your own devices you are out of control (p.82-83)

Disappointment will come when your effort does not give you the expected return. If things don’t go as planned or if you face failure. Failure is extremely difficult to handle, but those that do come out stronger. What did this failure teach me? is the question you will need to ask. You will feel miserable. You will want to quit, like I wanted to when nine publishers rejected my first book. Some IITians kill themselves over low grades – how silly is that? But that is how much failure can hurt you. But it’s life. If challenges could always be overcome, they would cease to be a challenge. And remember – if you are failing at something, that means you are at your limit or potential. And that’s where you want to be. Disappointment’ s cousin is Frustration, the second storm. Have you ever been frustrated? It happens when things are stuck. This is especially relevant in India. From traffic jams to getting that job you deserve, sometimes things take so long that you don’t know if you chose the right goal. After books, I set the goal of writing for Bollywood, as I thought they needed writers. I am called extremely lucky, but it took me five years to get close to a release. Frustration saps excitement, and turns your initial energy into something negative, making you a bitter person. How did I deal with it? A realistic assessment of the time involved – movies take a long time to make even though they are watched quickly, seeking a certain enjoyment in the process rather than the end result – at least I was learning how to write scripts, having a side plan – I had my third book to write and even something as simple as pleasurable distractions in your life – friends, food, travel can help you overcome it. Remember, nothing is to be taken seriously. Frustration is a sign somewhere, you took it too seriously.

This massive ascendancy of corporate power over democratic process is probably the most ominous development since the end of World War II, and for the most part "the free world" seems to be regarding it as merely normal.

The passive American consumer, sitting down to a meal of pre-prepared food, confronts inert, anonymous substances that have been processed, dyed, breaded, sauced, gravied, ground, pulped, strained, blended, prettified, and sanitized beyond resemblance to any part of any creature that ever lived. The products of nature and agriculture have been made, to all appearances, the products of industry. Both eater and eaten are thus in exile from biological reality.

What if there were health food stores on every corner in the hood, instead of liquor stores!?

patience, prayer and turmeric; the foundation, the corner stones of my journey out of the darkness. Each one of these elements has played a critical role in the process. Since October, in addition to a diet replete in anti-oxidant rich foods, I’ve been ingesting cayenne pepper and turmeric four times a day. The cayenne I mix in a glass of water; the turmeric is hidden in lemon or blueberry yogurt.

I was in a fast-food restaurant for the first time in my adult life, an enormous and garish place just around the corner from the music venue. It was mystifyingly, inexplicably busy. I wondered why humans would willingly queue at a counter to request processed food, then carry it to a table which was not even set, and then eat it from the paper? Afterward, despite having paid for it, the customer themselves are responsible for clearing away the detritus. Very strange.

Your body is a Temple. You are what you eat. Do not eat processed food, junk foods, filth, or disease carrying food, animals, or rodents. Some people say of these foods, 'well, it tastes good'. Most of the foods today that statically cause sickness, cancer, and disease ALL TATSE GOOD; it's well seasoned and prepared poison. THIS IS WHY SO MANY PEOPLE ARE SICK; mentally, emotionally, physically, and spiritually; because of being hooked to the 'taste' of poison, instead of being hooked on the truth and to real foods that heal and provide you with good health and wellness. Respect and honor your Temple- and it will honor you.

When you fall down, rise up. When you fall again, rise up again. This is just a developmental process that makes a healthy baby become a successful man.

It’s not food. It’s an industrially produced edible substance.

We are talking about a programme which claims that ‘processed foods do not contain water’, possibly the single most rapidly falsifiable statement I’ve seen all week. What about soup?

...There's a lot of money in the Western diet. The more you process any food, the more profitable it becomes. The healthcare industry makes more money treating chronic diseases (which account for three quarters of the $2 trillion plus we spend each year on health care in this country) than preventing them.

Frightened of change? But what can exist without it? What’s closer to nature’s heart? Can you take a hot bath and leave the firewood as it was? Eat food without transforming it? Can any vital process take place without something being changed? Can’t you see? It’s just the same with you—and just as vital to nature.

Don't ever think you're better than a drug addict, because your brain works the same as theirs. You have the same circuits. And drugs would affect your brain in the same way it affects theirs. The same thought process that makes them screw up over and over again would make you screw up over and over as well, if you were in their shoes. You probably already are doing it, just not with heroin or crack, but with food or cigarettes, or something else you shouldn't be doing.

A child's reading is guided by pleasure, but his pleasure is undifferentiated; he cannot distinguish, for example, between aesthetic pleasure and the pleasures of learning or daydreaming. In adolescence we realize that there are different kinds of pleasure, some of which cannot be enjoyed simultaneously, but we need help from others in defining them. Whether it be a matter of taste in food or taste in literature, the adolescent looks for a mentor in whose authority he can believe. He eats or reads what his mentor recommends and, inevitably, there are occasions when he has to deceive himself a little; he has to pretend that he enjoys olives or War and Peace a little more than he actually does. Between the ages of twenty and forty we are engaged in the process of discovering who we are, which involves learning the difference between accidental limitations which it is our duty to outgrow and the necessary limitations of our nature beyond which we cannot trespass with impunity. Few of us can learn this without making mistakes, without trying to become a little more of a universal man than we are permitted to be. It is during this period that a writer can most easily be led astray by another writer or by some ideology. When someone between twenty and forty says, apropos of a work of art, 'I know what I like,'he is really saying 'I have no taste of my own but accept the taste of my cultural milieu', because, between twenty and forty, the surest sign that a man has a genuine taste of his own is that he is uncertain of it. After forty, if we have not lost our authentic selves altogether, pleasure can again become what it was when we were children, the proper guide to what we should read.

The obesity pandemic is due to our altered biochemistry, which is a result of our altered environment.

If sugar is the methamphetamine of processed food ingredients, with its high-speed, blunt assault on our brains, then fat is the opiate, a smooth operator whose effects are less obvious but no less powerful. A

For a product to carry a health claim on its package, it must first have a package, so right off the bat it's more likely to be processed rather than a whole food.

Forgetfulness is not just a vis inertiae, as superficial people believe, but is rather an active ability to suppress, positive in the strongest sense of the word, to which we owe the fact that what we simply live through, experience, take in, no more enters our consciousness during digestion (one could call it spiritual ingestion) than does the thousand-fold process which takes place with our physical consumption of food, our so-called ingestion. To shut the doors and windows of consciousness for a while; not to be bothered by the noise and battle which our underworld of serviceable organs work with and against each other;a little peace, a little tabula rasa of consciousness to make room for something new, above all for the nobler functions and functionaries, for ruling, predicting, predetermining (our organism runs along oligarchic lines, you see) - that, as I said, is the benefit of active forgetfulness, like a doorkeeper or guardian of mental order, rest and etiquette: from which can immediately see how there could be no happiness, cheerfulness, hope, pride, immediacy, without forgetfulness.

IP is an intangible asset—an idea converted into transferable personal property rights through patents, trademarks, copyrights, service marks, and trade secrets. IP covers every famous animated character you’ve ever heard of, the logos on your clothing. IP covers products and services you use every day—from flashlights to mobile phones, packaging to cars, food and beverage products, to smart thermostats. IP is not only for big businesses. Most start-ups and event microbusinesses have IP of some kind. 

But carbon 13 [the carbon from corn] doesn't lie, and researchers who have compared the isotopes in the flesh or hair of Americans to those in the same tissues of Mexicans report that it is now we in the North who are the true people of corn.... Compared to us, Mexicans today consume a far more varied carbon diet: the animals they eat still eat grass (until recently, Mexicans regarded feeding corn to livestock as a sacrilege); much of their protein comes from legumes; and they still sweeten their beverages with cane sugar. So that's us: processed corn, walking.

Don’t lose yourself in the process of caring for others. Don’t overdo it as if you don’t need any care to give to yourself. It’s true, you are special too!

You need to be healthy. You don’t need to be thin. You don’t need to be a certain size or shape or look good in a bikini. You need to be able to run without feeling like you’re going to puke. You need to be able to walk up a flight of stairs without getting winded. You need to drink half your body weight in ounces of water every single day. You need to stretch and get good sleep and stop medicating every ache and pain. You need to stop filling your body with garbage like Diet Coke and fast food and lattes that are a million and a half calories. You need to take in fuel for you body that hasn't been processed and fuel for you mind that is positive and encouraging. You need to get up off the sofa or out of the bed and move around. Get out of the fog that you have been living in and see your life for what it is.

Inevitably, the manufacturers of processed food argue that they have allowed us to become the people we want to be, fast and busy, no longer slaves to the stove. But in their hands, the salt, sugar, and fat they have used to propel this social transformation are not nutrients as much as weapons—weapons they deploy, certainly, to defeat their competitors but also to keep us coming back for more.

Control. It is a food that Nathan feeds on, devours with a vulgarity that clashes with his smooth exterior. He wants to control me, and he wants an audience — an audience that he controls in the process.

Wars will never cease while men still kill other animals for food, for to turn any living creature into a roast, a steak, a chop, or any other type of 'meat' takes the same kind of violence, the same kind of bloodshed, and the same kind of mental processes required to change a living man into a dead soldier.

When you ignore your belly, you become homeless. You spend your life trying to erase your own existence. Apologizing for yourself. Feeling like a ghost. Eating to take up space, eating to give yourself the feeling that you have weight here, you belong here, you are allowed to be yourself -- but never quite believing it because you don't sense yourself directly. . . . I started teaching a simple belly meditation in which I asked people to become aware of sensations in their belly (numbness and emptiness count as sensations). Every time their mind wandered . . . I asked them to begin counting their breaths so they could anchor their concentration. Starting with the number one and saying it on the out breath, they'd count to seven and begin again. If they were able to stay concentrated on the sensations in their belly centers, they didn't need to use counting as a concentration anchor. . . . you begin the process of bringing yourself back to your body, to your belly, to your breath because they -- not the mind medleys -- are here now. And it is only here, only now that you can make a decision to eat or not eat. To occupy your own body or to vacate your arms and your legs while still breathing and go through your days as a walking head. . . . Meditation is a tool to shake yourself awake. A way to discover what you love. A practice to return yourself to your body when the mind medleys threaten to usurp your sanity.

Planning complex, beautiful meals and investing one's heart and time in their preparation is the opposite of self-indulgence. Kitchen-based family gatherings are process-oriented, cooperative, and in the best of worlds, nourishing and soulful. A lot of calories get used up before anyone sits down to consume. But more importantly, a lot of talk happens first, news exchanged, secrets revealed across generations, paths cleared with a touch on the arm. I have given and received some of my life's most important hugs with those big oven-mitt potholders on both hands.

Exercise is the single best thing you can do for yourself. It’s way more important than dieting, and easier to do. Exercise works at so many levels—except one: your weight.

One could say that someone who does nothing but wait is like a glutton whose digestive system processes great masses of food without extracting any useful nourishment. One could go further and say that just as undigested food does not strengthen a man, time spent in waiting does not age him.

In every remote corner of the world there are people like Carl Jones and Don Merton who have devoted their lives to saving threatened species. Very often, their determination is all that stands between an endangered species and extinction. But why do they bother? Does it really matter if the Yangtze river dolphin, or the kakapo, or the northern white rhino, or any other species live on only in scientists' notebooks? Well, yes, it does. Every animal and plant is an integral part of its environment: even Komodo dragons have a major role to play in maintaining the ecological stability of their delicate island homes. If they disappear, so could many other species. And conservation is very much in tune with our survival. Animals and plants provide us with life-saving drugs and food, they pollinate crops and provide important ingredients or many industrial processes. Ironically, it is often not the big and beautiful creatures, but the ugly and less dramatic ones, that we need most. Even so, the loss of a few species may seem irrelevant compared to major environmental problems such as global warming or the destruction of the ozone layer. But while nature has considerable resilience, there is a limit to how far that resilience can be stretched. No one knows how close to the limit we are getting. The darker it gets, the faster we're driving. There is one last reason for caring, and I believe that no other is necessary. It is certainly the reason why so many people have devoted their lives to protecting the likes of rhinos, parakeets, kakapos, and dolphins. And it is simply this: the world would be a poorer, darker, lonelier place without them.

It wasn’t a city, it was a process, a weight on the world that distorted the land for hundreds of miles around. People who’d never see it in their whole life nevertheless spent that life working for it. Thousands and thousands of green acres were part of it, forests were part of it. It drew in and consumed… …and gave back the dung from its pens, and the soot from its chimneys, and steel, and saucepans, and all the tools by which its food was made. And also clothes, and fashions, and ideas, and interesting vices, songs, and knowledge, and something which, if looked at in the right light, was called civilization. That was what civilization meant. It meant the city.

I was becoming too dependent on female attention, allowing it to be my sole reason for leaving the house besides food. In the process of dehumanizing the opposite sex, I had also been dehumanizing myself.

Before you let your doctor give you testosterone shots or pills, try to boost it naturally by dramatically decreasing or even eliminating sugar, wheat, and processed foods from your diet. A sugar burst has been found to lower testosterone levels by up to 25 percent. If you and your sweetheart share the cheesecake at the restaurant, no one is likely to get “dessert” when you get home! Another way to naturally boost your testosterone level is to start a weight-training program. Building muscle helps your body increase its testosterone levels. The supplements DHEA and zinc can also help. Zinc is necessary to maintain

Racism is both overt and covert. It takes two, closely related forms: individual whites acting against individual blacks, and acts by the total white community against the black community. We call these individual racism and institutional racism. The first consists of overt acts by individuals, which cause death, injury or the violent destruction of property. This type can be recorded by television cameras; it can frequently be observed in the process of commission. The second type is less overt, far more subtle, less identifiable in terms of specific individuals committing the acts. But it is no less destructive of human life. The second type originates in the operation of established and respected forces in the society, and thus receives far less public condemnation than the first type. When white terrorists bomb a black church and kill five black children, that is an act of individual racism, widely deplored by most segments of the society. But when in that same city - Birmingham, Alabama - five hundred black babies die each year because of the lack of proper food, shelter and medical facilities, and thousands more are destroyed and maimed physically, emotionally and intellectually because of conditions of poverty and discrimination in the black community, that is a function of institutional racism. When a black family moves into a home in a white neighborhood and is stoned, burned or routed out, they are victims of an overt act of individual racism which many people will condemn - at least in words. But it is institutional racism that keeps black people locked in dilapidated slum tenements, subject to the daily prey of exploitative slumlords, merchants, loan sharks and discriminatory real estate agents. The society either pretends it does not know of this latter situation, or is in fact incapable of doing anything meaningful about it.

cultivating mindfulness is not unlike the process of eating. It would be absurd to propose that someone else eat for you. And when you go to a restaurant, you don’t eat the menu, mistaking it for the meal, nor are you nourished by listening to the waiter describe the food. You have to actually eat the food for it to nourish you. In the same way, you have to actually practice mindfulness, by which I mean cultivate it systematically in your own life, in order to reap its benefits and come to understand why it is so valuable.

If you (or any other mammal) bite into rancid food, the insular cortex lights up, causing you to spit it out, gag, feel nauseated, make a revolted facial expression—the insular cortex processes gustatory disgust. Ditto for disgusting smells.

It is not easy to get rid of weeds; but it is easy, by a process of neglect, to ruin your food crops and let them revert to their primitive state of wildness. [...] In political civilization, the state is an abstraction and the relationship of men utilitarian. Because it has no roots in sentiments, it is so dangerously easy to handle. Half a century has been enough for you to master this machine; and there are men among you, whose fondness for it exceeds their love for the living ideals which were born with the birth of your nation and nursed in your centuries. It is like a child who in the excitement of his play imagines he likes his playthings better than his mother.

I have heard people suggest that because humans are natural that everything humans do or create is natural. Chainsaws are natural. Nuclear bombs are natural. Our economics is natural. Sex slavery is natural. Asphalt is natural. Cars are natural. Polluted water is natural. A devastated world is natural. A devasted phyche is natural. Unbridled exploitation is natural. Pure objectification is natural. This is, of course, nonsense. We are embedded in the natural world. We evolved as social creatures in this natural world. We require clean water to drink, or we die. We require clean air to breathe, or we die. We require food, or we die. We require love, affection, social contact in order to become our full selves. It is part of our evolutionary legacy as social creatures. Anything that helps us to understand all of this is natural: Any ritual, artifact, process, action is natural, to the degree that it reinforces our understanding of our embeddedness in the natural world, and any ritual, artifact, process, action is unnatural, to the degree that it does not

On Earth one of the things that a large proportion of the locals is most proud of is this wonderful economic system which, with a sureness and certainty so comprehensive one could almost imagine the process bears some relation to their limited and limiting notions of either thermodynamics or God, all food, comfort, energy, shelter, space, fuel and sustenance gravitates naturally and easily away from those who need it most and towards those who need it least. Indeed, those on the receiving end of such largesse are often harmed unto death by its arrival, though the effects may take years and generations to manifest themselves.

Fauci generation”—children born after his elevation to NIAID kingpin in 1984— the sickest generation in American history, and has made Americans among the least healthy citizens on the planet. His obsequious subservience to the Big Ag, Big Food, and pharmaceutical companies has left our children drowning in a toxic soup of pesticide residues, corn syrup, and processed foods, while also serving as pincushions for 69 mandated vaccine doses by age 18—none of them properly safety tested.55

Delaying a meal brings about symptoms most people call "hunger." These symptoms include abdominal cramping, weakness, and feeling ill-the same as during drug withdrawal. This is not hunger. Our dietary habits, especially eating animal-protein-rich foods three times a day, are so stressful to the detoxification system in our liver and kidneys that we start to get withdrawal, or detoxification, symptoms the minute we aren't busy processing such food. Real hunger is not that uncomfortable.

At present around 80 per cent of the world’s farmland is used to graze animals or to produce crops to feed to animals. The combined weight of animals bred for food is now ten times the combined weight of all wild mammals and birds put together.27, 28

Did you have a good time on Saturday, then?” he asked. I wished it had been between mouthfuls, but it was, in fact, horrifically, during one. “Yes, thank you,” I said. “It was the first time I’ve tried dancing, and I quite enjoyed it.” He kept forking the food into his mouth. The process, and the noise, seemed almost industrial in its relentlessness.

The center [of the supermarket] is for boxed, frozen, processed, made-to-sit-on-your-shelf-for-months food. You have to ask yourself, "If this food is designed to sit in a box for month and months, what is it doing inside my body?" Nothing good, that´s for sure.

Me and the folks who buy my food are like the Indians -- we just want to opt out. That's all the Indians ever wanted -- to keep their tepees, to give their kids herbs instead of patent medicines and leeches. They didn't care if there was a Washington, D.C., or a Custer or a USDA; just leave us alone. But the Western mind can't bear an opt-out option. We're going to have to refight the Battle of the Little Big Horn to preserve the right to opt out, or your grandchildren and mine will have no choice but to eat amalgamated, irradiated, genetically prostituted, barcoded, adulterated fecal spam from the centralized processing conglomerate.

Many bright people are really in the dark about vegetable life. Biology teachers face kids in classrooms who may not even believe in the metamorphosis of bud to flower to fruit and seed, but rather, some continuum of pansies becoming petunias becoming chrysanthemums; that's the only reality they witness as landscapers come to campuses and city parks and surreptitiously yank out one flower before it fades from its prime, replacing it with another. The same disconnection from natural processes may be at the heart of our country's shift away from believing in evolution. In the past, principles of natural selection and change over time made sense to kids who'd watched it all unfold. Whether or not they knew the terms, farm families understood the processes well enough to imitate them: culling, selecting, and improving their herds and crops. For modern kids who intuitively believe in the spontaneous generation of fruits and vegetables in the produce section, trying to get their minds around the slow speciation of the plant kingdom may be a stretch.

Success. I turned back to my sandwich, only to find that it wasn’t there anymore. Maybe because it had been hijacked. “Give me that!” I told the vamp, who was holding it firmly against his chest, a determined look on his face. “What ees zat?” he demanded, eyeing my prize. “Cheese.” I held it up. “Zat ees not cheese.” “How do you know?” “Eet is orange.” “A lot of cheese is orange.” “Non! No cheese ees that color. Cheese comes from zee milk. Zee milk, eet ees white. When ’ave you seen milk that looks like zat?” I held up the square of little slices and pointed at the bold-faced label. “Processed American Cheese.” He snatched the package, without letting go of his hostage. And eyed it warily. “Eet says ‘cheese food.’” He looked up, obviously perplexed. “What ees thees? Zee cheese, it does not eat.

What then is that precious something contained in our food which keeps us from death? That is easily answered. Every process, event, happening – call it what you will; in a word, everything that is going on in Nature means an increase of the entropy of the part of the world where it is going on. Thus a living organism continually increases its entropy – or, as you may say, produces positive entropy – and thus tends to approach the dangerous state of maximum entropy, which is death. It can only keep aloof from it, i.e. alive, by continually drawing from its environment negative entropy – which is something very positive as we shall immediately see. What an organism feeds upon is negative entropy. Or, to put it less paradoxically, the essential thing in metabolism is that the organism succeeds in freeing itself from all the entropy it cannot help producing while alive.

Famine isn’t unique to humans. All species are subject to it everywhere in the world. When the population of any species outstrips its food resources, that population declines until it’s once again in balance with its resources. Mother Culture says that humans should be exempt from that process, so when she finds a population that has outstripped its resources, she rushes in food from the outside, thus making it a certainty that there will be even more of them to starve in the next generation. Because the population is never allowed to decline to the point at which it can be supported by its own resources, famine becomes a chronic feature of their lives.

Do not despise your inner world. That is the first and most general piece of advice I would offer… Our society is very outward-looking, very taken up with the latest new object, the latest piece of gossip, the latest opportunity for self-assertion and status. But we all begin our lives as helpless babies, dependent on others for comfort, food, and survival itself. And even though we develop a degree of mastery and independence, we always remain alarmingly weak and incomplete, dependent on others and on an uncertain world for whatever we are able to achieve. As we grow, we all develop a wide range of emotions responding to this predicament: fear that bad things will happen and that we will be powerless to ward them off; love for those who help and support us; grief when a loved one is lost; hope for good things in the future; anger when someone else damages something we care about. Our emotional life maps our incompleteness: A creature without any needs would never have reasons for fear, or grief, or hope, or anger. But for that very reason we are often ashamed of our emotions, and of the relations of need and dependency bound up with them. Perhaps males, in our society, are especially likely to be ashamed of being incomplete and dependent, because a dominant image of masculinity tells them that they should be self-sufficient and dominant. So people flee from their inner world of feeling, and from articulate mastery of their own emotional experiences. The current psychological literature on the life of boys in America indicates that a large proportion of boys are quite unable to talk about how they feel and how others feel — because they have learned to be ashamed of feelings and needs, and to push them underground. But that means that they don’t know how to deal with their own emotions, or to communicate them to others. When they are frightened, they don’t know how to say it, or even to become fully aware of it. Often they turn their own fear into aggression. Often, too, this lack of a rich inner life catapults them into depression in later life. We are all going to encounter illness, loss, and aging, and we’re not well prepared for these inevitable events by a culture that directs us to think of externals only, and to measure ourselves in terms of our possessions of externals. What is the remedy of these ills? A kind of self-love that does not shrink from the needy and incomplete parts of the self, but accepts those with interest and curiosity, and tries to develop a language with which to talk about needs and feelings. Storytelling plays a big role in the process of development. As we tell stories about the lives of others, we learn how to imagine what another creature might feel in response to various events. At the same time, we identify with the other creature and learn something about ourselves. As we grow older, we encounter more and more complex stories — in literature, film, visual art, music — that give us a richer and more subtle grasp of human emotions and of our own inner world. So my second piece of advice, closely related to the first, is: Read a lot of stories, listen to a lot of music, and think about what the stories you encounter mean for your own life and lives of those you love. In that way, you will not be alone with an empty self; you will have a newly rich life with yourself, and enhanced possibilities of real communication with others.

The feelings of excitement, enthusiasm, and energy dissipate. Dopamine has shut down. Dopamine circuits don’t process experience in the real world, only imaginary future possibilities. For many people it’s a letdown. They’re so attached to dopaminergic stimulation that they flee the present and take refuge in the comfortable world of their own imagination. “What will we do tomorrow?” they ask themselves as they chew their food, oblivious to the fact that they’re not even noticing this meal they had so eagerly anticipated. To travel hopefully is better than to arrive is the motto of the dopamine enthusiast.

Man’s mind is his basic tool of survival. Life is given to him, survival is not. His body is given to him, its sustenance is not. His mind is given to him, its content is not. To remain alive, he must act, and before he can act he must know the nature and purpose of his action. He cannot obtain his food without a knowledge of food and of the way to obtain it. He cannot dig a ditch – or build a cyclotron – without a knowledge of his aim and of the means to achieve it. To remain alive, he must think. “But to think is an act of choice. The key to what you so recklessly call ‘human nature,’ the open secret you live with, yet dread to name, is the fact that man is a being of volitional consciousness. Reason does not work automatically; thinking is not a mechanical process; the connections of logic are not made by instinct. The function of your stomach, lungs, or heart is automatic; the function of your mind is not. In any hour and issue of your life, you are free to think or to evade that effort. But you are not free to escape from your nature, from the fact that reason is your means of survival – so that for you, who are a human being, the question ‘to be or not to be’ is the question ‘to think or not to think.’ . . . “Man has no automatic code of survival. His particular distinction from all other living species is the necessity to act in the face of alternatives by means of volitional choice. . . Man must obtain his knowledge and choose his actions by a process of thinking, which nature will not force him to perform. Man has the power to act as his own destroyer – and that is the way he has acted through most of his history (pages 1012-1013).

Flight is many things. Something clean and swift, like a bird skimming across the sky. Or something filthy and crawling; a series of crablike movements through figurative and literal slime, a process of creeping ahead, jumping sideways, running backward. It is sleeping in fields and river bottoms. It is bellying for miles along an irrigation ditch. It is back roads, spur railroad lines, the tailgate of a wildcat truck, a stolen car and a dead couple in lovers' lane. It is food pilfered from freight cars, garments taken from clotheslines; robbery and murder, sweat and blood. The complex made simple by the alchemy of necessity

Sodas use “caramel coloring” to give them that dark, delicious look. Not to be confused with real caramel, caramel color is the single most used food coloring in the world. It is created by heating ammonia and sulfites under high pressure—a process that produces a cancerous substance called 4-methylimidazole (4-MEI).

The food security that many of us enjoy is the product of a system of production that has kept costs low by destroying wild land and not paying for the costs of atmospheric carbon. These approaches will, ironically, create huge food insecurity. This is happening already around the globe, but nowhere more directly than in the areas of the Amazon that have been deforested to grow soy.

Ethanol is a volatile, flammable, colourless liquid with a slight chemical odour. It is used as an antiseptic, a solvent, in medical wipes and antibacterial formulas because it kills organisms by denaturing their proteins. Ethanol is an important industrial ingredient. Ethanol is a good general purpose solvent and is found in paints, tinctures, markers and personal care products such as perfumes and deodorants. The largest single use of ethanol is as an engine fuel and fuel additive. In other words, we drink, for fun, the same thing we use to make rocket fuel, house paint, anti-septics, solvents, perfumes, and deodorants and to denature, i.e. to take away the natural properties of, or kill, living organisms. Which might make sense on some level if we weren’t a generation of green minded, organic, health-conscious, truth seeking individuals. But we are. We read labels, we shun gluten, dairy, processed foods, and refined sugars. We buy organic, we use natural sunscreen and beauty products. We worry about fluoride in our water, smog in our air, hydrogenated oils in our food, and we debate whether plastic bottles are safe to drink from. We replace toxic cleaning products with Mrs. Myers and homemade vinegar concoctions. We do yoga, we run, we SoulCycle and Fitbit, we go paleo and keto, we juice, we cleanse. We do coffee enemas and steam our yonis, and drink clay and charcoal, and shoot up vitamins, and sit in infrared foil boxes, and hire naturopaths, and shamans, and functional doctors, and we take nootropics and we stress about our telomeres. These are all real words. We are hyper-vigilant about everything we put into our body, everything we do to our body, and we are proud of this. We Instagram how proud we are of this, and we follow Goop and Well+Good, and we drop 40 bucks on an exercise class because there are healing crystals in the floor. The global wellness economy is estimated to be worth $4 trillion. $4 TRILLION DOLLARS. We are on an endless and expensive quest for wellness and vitality and youth. And we drink fucking rocket fuel.

The pleasure from eating, Dan, is more than the taste of the food and the feeling of a full belly. Learn to enjoy the entire process — the hunger beforehand, the careful preparation, setting an attractive table, chewing, breathing, smelling, tasting, swallowing, and the feeling of lightness and energy after the meal. You can even enjoy the full and easy elimination of the food after it’s digested. When you pay attention to all elements of the process, you'll begin to appreciate simple meals.

Your gut includes the stomach, small intestine, large intestine (which includes the colon), liver, and gallbladder. The gut is responsible for ensuring that you absorb the nutrients of the food you eat, properly expel waste and toxins, and maintain a strong immune system. Yet not only is it critical for these everyday functions, your gut also holds a life force of its own. Food does not digest just from the physical process of food breakdown (a process scientific study hasn’t fully pieced together); there are also critical spiritual and metaphysical factors involved in digestion. That’s why enlightened beings on the planet employ eating techniques such as slow and thorough chewing; mindful, present eating; prayer before, during, or after meals; and becoming one with your food.

We might think of flavour as frivolous, but there’s a school of thought that says artificial flavouring is the problem when it comes to obesity and overconsumption. Since I did my diet, it’s the word ‘flavouring’ that I avoid more than any other in food. Flavourings signal that something is UPF, and the need for flavouring tells us a lot about some of the ways UPF does us harm.

Moving toward a more harmonious way of life and greater resilience requires our active participation. This means finding ways to become more aware of and connected to the other forms of life that are around us and that constitute our food -- plants and animals, as well as bacteria and fungi -- and to the resources, such as water, fuel, materials, tools, and transportation, upon which we depend. It means taking responsibility for our shit, both literally and figuratively.

At the microscopic level, the protein cubes were solid food particles suspended in thick vegetable oil. The food particles compressed to less than half their original size, but the oil was barely affected at all. This changed the volume ratio of solid to liquid dramatically, which in turn made the aggregate act as a liquid. Known as “liquefaction,” this process transformed the protein cubes from a steady solid into a flowing sludge.

We are all haunted by the lost perfection of the ego that contained everything, and we measure ourselves and our lovers against this standard. We search for a replica in external satisfactions, in food, comfort, sex, or success, but gradually learn, through the process of sublimation, that the best approximation of that lost feeling comes from creative acts that evoke states of being in which self-consciousness is temporarily relinquished. These are the states in which the artist, writer, scientist, or musician, like Freud’s da Vinci, dissolves into the act of creation.

You need to take a step back from the problem in order to see it in global perspective. At present there are five and a half billion of you here, and, though millions of you are starving, you’re producing enough food to feed six billion. And because you’re producing enough food for six billion, it’s a biological certainty that in three or four years there will be six billion of you. By that time, however (even though millions of you will still be starving), you’ll be producing enough food for six and a half billion—which means that in another three or four years there will be six and a half billion. But by that time you’ll be producing enough food for seven billion (even though millions of you will still be starving), which again means that in another three or four years there will be seven billion of you. In order to halt this process, you must face the fact that increasing food production doesn’t feed your hungry, it only fuels your population explosion.

Too often, poverty and deprivation get covered as events. That is, when some disaster strikes, when people die. Yet, poverty is about much more than starvation deaths or near famine conditions. It is the sum total of a multiplicity of factors. The weightage of some of these varies from region to region, society to society, culture to culture. But at the core is a fairly compact number of factors. They include not just income and calorie intake. Land, health, education, literacy, infant mortality rates and life expectancy are also some of them. Debt, assets, irrigation, drinking water, sanitation and jobs count too. You can have the mandatory 2,400 or 2,100 calories a day and yet be very poor. India’s problems differ from those of a Somalia or Ethiopia in crisis. Hunger—again just one aspect of poverty—is far more complex here. It is more low level, less visible and does not make for the dramatic television footage that a Somalia and Ethiopia do. That makes covering the process more challenging—and more important. Many who do not starve receive very inadequate nutrition. Children getting less food than they need can look quite normal. Yet poor nutrition can impair both mental and physical growth and they can suffer its debilitating impact all their lives. A person lacking minimal access to health at critical moments can face destruction almost as surely as one in hunger.

PHOENIX: As I was about to say… “Telekinesis” means “mind over matter.” U-Men: I’m not scared… I’ll match your natural powers with my electric blood transfusion. PHOENIX: No… No. I’m sorry, you won’t. All your minds… looking out through those little portholes… Naked insecurities crawling all over you like graffiti… So sad… You’ll be quiet and you’ll listen to someone else for just 5 minutes. Mind over matter? Think back to all that processed food you ate today to help calm your nerves. I’m thinking about it right now. I’m thinking of moving it up. U-Men: Aaautch! Bblaaauuurrr! PHOENIX: And moving it down. U-Men: Oh! Awwwww! PHOENIX: I don’t want you to get hurt but you have to understand… the more you annoy me the more I can’t help thinking about deconstructing you, molecule by molecule, memory by memory… until there’s nothing left but screaming, traumatized atoms. So don’t patronize me. Don’t threaten me. And don’t ever endanger any of my students again. Don’t even think about it. Or I’ll know.

Along with the sight-clouding dizziness, nausea makes me balk at that milk cream, separates me from the mother and the father who proffer it. "I" want none of that element, sign of their desire; "I" do not want to listen, "I" do not assimilate it. "I" expel it. But since the food is not an "other" for "me," who am only in their desire, I expel myself, I spit myself out, I abject myself with the same motion through which "I" claim to establish myself. That detail, perhaps an insignificant one, but one that they ferret out, emphasize, evaluate, that trifle turns me inside out, guts sprawling; it is thus that they see the "I" am in the process of becoming an other at the expense of my own death, During that course I'm which "I" become, I give birth to myself amid the violence of sobs, of vomit. Mute protest of the symptom, shattering the violence of a convulsion that, to be sure, is inscribed in a symbolic system, but in which, without either wanting or being able to become integrated in order to answer to it, it abreacts. It abjects

The most dangerous myth is the demagoguery that business can be made to pay a larger share, thus relieving the individual. Politicians preaching this are either deliberately dishonest, or economically illiterate, and either one should scare us. Business doesn't pay taxes, and who better than business to make this message known? Only people pay taxes, and people pay as consumers every tax that is assessed against a business. Begin with the food and fiber raised in the farm, to the ore drilled in a mine, to the oil and gas from out of the ground, whatever it may be -- through the processing, through the manufacturing, on out to the retailer's license. If the tax cannot be included in the price of the product, no one along that line can stay in business.

Boy everyone in this country is running around yammering about their fucking rights. "I have a right, you have no right, we have a right." Folks I hate to spoil your fun, but... there's no such thing as rights. They're imaginary. We made 'em up. Like the boogie man. Like Three Little Pigs, Pinocio, Mother Goose, shit like that. Rights are an idea. They're just imaginary. They're a cute idea. Cute. But that's all. Cute...and fictional. But if you think you do have rights, let me ask you this, "where do they come from?" People say, "They come from God. They're God given rights." Awww fuck, here we go again...here we go again. The God excuse, the last refuge of a man with no answers and no argument, "It came from God." Anything we can't describe must have come from God. Personally folks, I believe that if your rights came from God, he would've given you the right for some food every day, and he would've given you the right to a roof over your head. GOD would've been looking out for ya. You know that. He wouldn't have been worried making sure you have a gun so you can get drunk on Sunday night and kill your girlfriend's parents. But let's say it's true. Let's say that God gave us these rights. Why would he give us a certain number of rights? The Bill of Rights of this country has 10 stipulations. OK...10 rights. And apparently God was doing sloppy work that week, because we've had to ammend the bill of rights an additional 17 times. So God forgot a couple of things, like...SLAVERY. Just fuckin' slipped his mind. But let's say...let's say God gave us the original 10. He gave the british 13. The british Bill of Rights has 13 stipulations. The Germans have 29, the Belgians have 25, the Sweedish have only 6, and some people in the world have no rights at all. What kind of a fuckin' god damn god given deal is that!?...NO RIGHTS AT ALL!? Why would God give different people in different countries a different numbers of different rights? Boredom? Amusement? Bad arithmetic? Do we find out at long last after all this time that God is weak in math skills? Doesn't sound like divine planning to me. Sounds more like human planning . Sounds more like one group trying to control another group. In other words...business as usual in America. Now, if you think you do have rights, I have one last assignment for ya. Next time you're at the computer get on the Internet, go to Wikipedia. When you get to Wikipedia, in the search field for Wikipedia, i want to type in, "Japanese-Americans 1942" and you'll find out all about your precious fucking rights. Alright. You know about it. In 1942 there were 110,000 Japanese-American citizens, in good standing, law abiding people, who were thrown into internment camps simply because their parents were born in the wrong country. That's all they did wrong. They had no right to a lawyer, no right to a fair trial, no right to a jury of their peers, no right to due process of any kind. The only right they had was...right this way! Into the internment camps. Just when these American citizens needed their rights the most...their government took them away. and rights aren't rights if someone can take em away. They're priveledges. That's all we've ever had in this country is a bill of TEMPORARY priviledges; and if you read the news, even badly, you know the list get's shorter, and shorter, and shorter. Yeup, sooner or later the people in this country are going to realize the government doesn't give a fuck about them. the government doesn't care about you, or your children, or your rights, or your welfare or your safety. it simply doesn't give a fuck about you. It's interested in it's own power. That's the only thing...keeping it, and expanding wherever possible. Personally when it comes to rights, I think one of two things is true: either we have unlimited rights, or we have no rights at all.

In thousands of little ways, we pull and push our children to grow up, hurrying them along instead of inviting them to rest. We could never court each other as adults by resisting dependance...Perhaps we feel free to invite the dependance of adults becuase we are not responsible for their growth and maturity. We don't bear the burden of getting them to be independant. Here is the core of the problem: we are assuming too much responsiblity for the maturation of our children. We have forgotten that we are not alone - we have nature as our ally. Independance is the fruit of maturation; our job in raising children is to look after their dependance needs. When we do our job of meeting genuine dependance needs, nature is free to do its job of promoting maturity. In the same way, we don't have to make our children grow taller; we just need to give them food. By forgetting that growth, development and maturation are natural processes, we lose perspective. We become afraid our children will get stuck and never grow up. Perhaps we think that if we don't push a little, they will never leave the nest. Human beings are not like birds in this respect. The more children are pushed, the tighter they cling - or, failing that, they nest with someone else.

The world can understand well enough the process of perishing for want of food: perhaps few persons can enter into or follow out that of going mad from solitary confinement. They see the long-buried prisoner disinterred, a maniac or an idiot!—how his senses left him—how his nerves, first inflamed, underwent nameless agony, and then sunk to palsy—is a subject too intricate for examination, too abstract for popular comprehension…And long, long may the minds to whom such themes are no mystery—by whom their beings are sympathetically seized—be few in number, and rare of reencounter. Long may it be generally thought that physical privations alone merit compassion, and that the rest is a figment.

The thing is, work has simply swamped my whole existence. Slowly but surely it's robbed me of my mother, my wife, and everything that meant anything to me. It's like a germ planted in the skull that devours the brain, spreads to the trunk and the limbs, and destroys the entire body in time. No sooner am I out of bed in the morning than work clamps down on me and pins me to my desk before I've even had a breath of fresh air. It follows me to lunch and I find myself chewing over sentences as I'm chewing my food. It goes with me when I go out, eats out of my plate at dinner and shares my pillow in bed at night. It's so extremely merciless that once the process of creation is started, it's impossible for me to stop it, and it goes on growing and working even when I'm asleep. ... Outside that, nothing, nobody exists.

The skin is an integral part of the body and depends upon the general system for its supply of food and to carry away its waste. Skin health depends primarily upon the general health of the body. All attempts to deal with the skin as an independent entity, without due regard to its reliance upon the general system, must of necessity result in failure. The skin is nourished by the blood and there is no other source from which it can draw sustenance. "Skin foods" are all frauds. These are composed chiefly of grease. No fat can be assimilated by the skin or other tissues of the body until it has first been broken down into its constituent fatty acids in the process of digestion. Even were this not true, the skin contains very little fat and these "skin foods" would still not constitute proper nourishment for it. Blood is the only skin food.

The sense of respiration is an example of our natural sense relationship with the atmospheric matrix. Remember, respiration means to re-spire, to re-spirit ourselves by breathing. It, too, is a consensus of many senses. We may always bring the natural relationships of our senses and the matrix into consciousness by becoming aware of our tensions and relaxations while breathing. The respiration process is guided by our natural attraction to connect with fresh air and by our attraction to nurture nature by feeding it carbon dioxide and water, the foods for Earth that we grow within us during respiration. When we hold our breath, our story to do so makes our senses feel the suffocation discomfort of being separated from Earth's atmosphere. It draws our attention to follow our attraction to air, so we inspire and gain comfort. Then the attraction to feed Earth comes into play so we exhale food for it to eat and we again gain comfort. This process feels good, it is inspiring. Together, we and Earth conspire (breathe together) so that neither of us will expire. The vital nature of this process is brought to consciousness when we recognize that the word for air, spire, also means spirit and that psyche is another name for air/spirit/soul.

There is a famous study from the 1930s involving a group of orphanage babies who, at mealtimes, were presented with a smorgasbord of thirty-four whole, healthy foods. Nothing was processed or prepared beyond mincing or mashing. Among the more standard offerings—fresh fruits and vegetables, eggs, milk, chicken, beef—the researcher, Clara Davis, included liver, kidney, brains, sweetbreads, and bone marrow. The babies shunned liver and kidney (as well as all ten vegetables, haddock, and pineapple), but brains and sweetbreads did not turn up among the low-preference foods she listed. And the most popular item of all? Bone marrow.

Undoubtedly the public is becoming aware of the methods which are being used to mold its opinions and habits. If the public is better informed about the processes of its life, it will be so much the more receptive to reasonable appeals to its own interests. No matter how sophisticated, how cynical the public may become about publicity methods, it must respond to the basic appeals, because it will always need food, crave amusement, long for beauty, respond to leadership. If the public becomes more intelligent in its commercial demands, commercial firms will meet the new standards. If it becomes weary of the old methods used to persuade it to accept a given idea or commodity, its leaders will present their appeals more intelligently. Propaganda will never die out. Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos.

I'd always assumed Beth and I would be friends forever. But then in middle of the eighth grade, the Goldbergs went through the World's Nastiest Divorce. Beth went a little nuts. I don't blame her. When her dad got involved with this twenty-one year old dental hygienist, Beth got involved with the junk food aisle at the grocery store. She carried processed snack cakes the way toddlers carry teddy bears. She gained, like, twenty pounds, but I didn't think it was a big deal. I figured she'd get back to her usual weight once the shock wore off. Unfortunately, I wasn't the only person who noticed. May 14 was 'Fun and Fit Day" at Surry Middle School, so the gym was full of booths set up by local health clubs and doctors and dentists and sports leagues, all trying to entice us to not end up as couch potatoes. That part was fine. What wasn't fine was when the whole school sat down to watch the eighth-grade cheerleaders' program on physical fitness.

For his part, Temeraire had been following this exchange with cocked head and increasing confusion; now he said, "I do not understand in the least, why ought it make any difference at all? Lily is female, and she can fight just as well as I can, or almost," he amended, with a touch of superiority. Riley, still dissatisfied even after Laurence's reassurance looked after this remark very much as though he had been asked to justify the tide, or the phase of the moon; Laurence was by long experience better prepared for Temeraire's radical notions, and said, "Women are generally smaller and weaker than men, Temeraire, less able to endure the privations of service." "I have never noticed that Captain Harcourt is much smaller than any of the rest of you," Temeraire said' well he might not, speaking from a height of some thirty feet and a weight topping eighteen tons. "Besides, I am smaller than Maximus, and Messoria is smaller than me; but that does not mean we cannot still fight." "It is different for dragons than for people," Laurence said. "Among other things, women must bear children, and care for them through childhood, where your kind lay eggs and hatch ready to look to your own needs. Temeraire blinked at this intelligence. "You do not hatch out of eggs?" he asked, in deep fascination. "How then--" "I beg your pardon, I think I see Purbeck looking for me," Riley said, very hastily, and escaped at a speed remarkable, Laurence thought somewhat resentfully, in a man who had lately consumed nearly a quarter his own weight in food. "I cannot really undertake to explain the process to you; I have no children of my own," Laurence said.

Consciousness is not about information but about its opposite: order. Consciousness is not a complex phenomenon; it is what consciousness is _about_ that is complex. It is presumably this fact that is the reason many scientists over the decades have tended to perceive information as something involving order and organization. Because consciousness is about an experience of order and organization. Because consciousness is a state that does not process much information - consciously. Consciousness consists of information no more than a person who consumes large amounts of food can be said to consist of food. Consciousness is nourished by information the same way the body is nourished by food. But human beings do not consist of hot dogs; they consist of hot dogs that have been eaten. Consciousness does not consist of hots dogs but consists of hot dogs that have been apprehended. That is far less complex.

The head/heart duality is a well-known cultural phenomenon. In everyday speech we use "heart" as a shorthand to refer to our emotional state or our faith and "head" to refer to cognition or reason. Should I follow my head or my heart? Both "head" and "heart," while they are literally the names of body parts, are commonly used to stand for nonbodily phenonmena, for mental processes. But what body part do we use when we want to refer explicitly to our coporeal self? Whe, the humble "ass," of course! Consider the seminal gangsta rappers Niggaz with Attitude, who in thier classic track "Straight Outta Compton" rhyme: "Niggaz start to mumble / They wanna rumble / Mix 'em and cook 'em in a pot like gumbo / Goin' off on a motherfucker like that / With a gat that's pointed at yo ass." Do the guys in NWA mean to say that a gun is literally pointed downward, at your tuchas? Of course not. We understand that in this context "ass" means "corporeal self.

If man made himself the first object of study, he would see how incapable he is of going further. How can a part know the whole? But he may perhaps aspire to know at least the parts to which he bears some proportion. But the parts of the world are all so related and linked to one another, that I believe it impossible to know one without the other and without the whole. Man, for instance, is related to all he knows. He needs a place wherein to abide, time through which to live, motion in order to live, elements to compose him, warmth and food to nourish him, air to breathe. He sees light; he feels bodies; in short, he is in a dependant alliance with everything. To know man, then, it is necessary to know how it happens that he needs air to live, and, to know the air, we must know how it is thus related to the life of man, etc. Flame cannot exist without air; therefore to understand the one, we must understand the other. Since everything then is cause and effect, dependant and supporting, mediate and immediate, and all is held together by a natural though imperceptible chain, which binds together things most distant and most different, I hold it equally impossible to know the parts without knowing the whole, and to know the whole without knowing the parts in detail.

Therefore, to you, and to the fifty governors, I have a request. Please, do not send me politicians. We do not have the time to do the things that must be done through that process. I need people who do real things in the real world. I need people who do not want to live in Washington. I need people who will not try to work the system. I need people who will come here at great personal sacrifice to do an important job, and then return home to their normal lives. “I want engineers who know how things are built. I want physicians who know how to make sick people well. I want cops who know what it means when your civil rights are violated by a criminal. I want farmers who grow real food on real farms. I want people who know what it’s like to have dirty hands, and pay a mortgage bill, and raise kids, and worry about the future. I want people who know they’re working for you and not themselves. That’s what I want. That’s what I need. I think that’s what a lot of you want, too.

Society itself falls apart into class and intraclass groups; individual life-sequences are directly linked with these and together both individual life and subgroups are opposed to the whole. Thus in the early stages of slaveholding society and in feudal society, individual life-sequences are still rather tightly interwoven with the common life of the most immediate social group. But nevertheless they are separate, even here. The course of individual lives, of groups, and of the sociopolitical whole do not fuse together, they are dispersed, there are gaps; they are measured by different scales of value; each of these series has its own logic of development, its own narratives, each makes use of and reinterprets the ancient motifs in its own way. Within the boundaries of individual life-series, an interior aspect makes itself apparent. The process of separating out and detaching individual life-sequences from the whole reaches its highest point when financial relations develop in slaveholding society, and under capitalism. Here the individual sequence takes on its specific private character and what is held in common becomes maximally abstract. The ancient motifs that had passed into the individual life-narratives here undergo a specific kind of degeneration. Food, drink, copulation and so forth lose their ancient "pathos" (their link, their unity with the laboring life of the social whole); they become a petty private matter; they seem to exhaust all their significance within the boundaries of individual life. As a result of this severance from the producing life of the whole and from the collective struggle with nature, their real links with the life of nature are weakened-if not severed altogether.

For many Westerners, “it’s natural” seems to mean “it’s good.” This view is wrong and comes from shopping in supermarkets and living in landscaped environments. Plants evolved toxins to deter animals, fungi, and bacteria from eating them. The list of “natural” foods that need processing to detoxify them goes on and on. Early potatoes were toxic, and the Andean peoples ate clay to neutralize the toxin. Even beans can be toxic without processing. In California, many hunter-gatherer populations relied on acorns, which, similar to manioc, require a labor intensive, multiday leaching process. Many small-scale societies have similarly exploited hardy, tropical plants called cycads for food. But cycads contain a nerve toxin. If not properly processed, they can cause neurological symptoms, paralysis, and death. Numerous societies, including hunter-gatherers, have culturally evolved an immense range of detoxification techniques for cycads. By contrast with our species, other animals have far superior abilities to detoxify plants. Humans, however, lost these genetic adaptations and evolved a dependence on cultural know-how, just to eat.

Every negative complex of emotion conceals a conflict, a problem or dilemma made up of contradictory or opposing motives or desires. Self-observation must recover these emotional seeds of the dramatization of life if real control of habits is to occur. Otherwise, mere control of habits will itself become a form of dramatized conflict or warfare with the motives of our lives. Food desires, sex desires, relational desires, desires for experience and acquisition, for rest, for release, for attention, for solitude, for life, for death, the whole pattern of desires must come under the view of consciousness, the aspects of the conflicts must be differentiated, and habits must be controlled to serve well-being or the pleasurable and effective play of Life. This whole process is truly possible only in the midst of the prolonged occasion of spiritual life in practice, since the mere mechanical and analytical attempts at self-liberation and self-healing do not undermine the principal emotion or seat of conflict, which is the intention to identify with a separate self sense and to reject and forget the prior and natural Condition of Unqualified or Divine Consciousness.

So the first biological lesson of history is that life is competition. Competition is not only the life of trade, it is the trade of life—peaceful when food abounds, violent when the mouths outrun the food. Animals eat one another without qualm; civilized men consume one another by due process of law. Co-operation is real, and increases with social development, but mostly because it is a tool and form of competition; we co-operate in our group—our family, community, club, church, party, “race,” or nation—in order to strengthen our group in its competition with other groups. Competing groups have the qualities of competing individuals: acquisitiveness, pugnacity, partisanship, pride. Our states, being ourselves multiplied, are what we are; they write our natures in bolder type, and do our good and evil on an elephantine scale. We are acquisitive, greedy, and pugnacious because our blood remembers millenniums through which our forebears had to chase and fight and kill in order to survive, and had to eat to their gastric capacity for fear they should not soon capture another feast. War is a nation’s way of eating. It promotes co-operation because it is the ultimate form of competition. Until our states become members of a large and effectively protective group they will continue to act like individuals and families in the hunting stage.

Objects and Objectives To contemplate LEGO. Many colours. Many shapes. Many inventive and useful shapes. Plastic. A versatile and practical substance. Symbolic of the resourcefulness of man. Oil taken from the depths of the very earth. Distillation of said raw material. Chemical processes. Pollution. Creating a product providing hours of constructive play. For children all over the world. Teaching our young. Through enjoyment. Preparing them for further resourcefulness. The progress of our kind. A book. Many books. Proud liners of walls. Fingered. Taken out with great care. Held open. Gazed upon / into with something like awe. A medium for the recording of and communication of knowledge. From the many to the many. Down the ages. And of art. And of love. But do you hear the trees outside whispering? Do their voices haunt you? No wonder. They are calling for their brothers. Pulped. Pressed. Coated. Printed. Bound. And for their other brothers which made the shelves to hold them. And for the roof over them as well. From the very beginning - everything at cost. A cave man, to get food, had to deal with the killing. And the bones from one death proved very useful for implementing the death of another.

Most of what's known about religious practices in pre-Hispanic Mexico has come to us through a Catholic parish priest named Hernando Ruiz de Alarcón, one of the few who ever became fluent in the Nahuatl language. He spent the 1620s writing his "Treatise on the Superstitions and Heathen Customs that Today Live Among the Indians Native to This New Spain". He'd originally meant it to be something of a "field guide to the heathens" to help priests recognize and exterminate indigenous religious rites and their practitioners. In the process of his documentation, though, it's clear from his writings that Father Ruiz de Alarcón grew sympathetic. He was particularly fascinated with how Nahuatl people celebrated the sacred in ordinary objects, and encouraged living and spirit realities to meet up in the here and now. He noted that the concept of "death" as an ending did not exactly exist for them. When Aztec people left their bodies, they were presumed to be on an exciting trip through the ether. It wasn't something to cry about, except that the living still wanted to visit with them. People's sadness was not for the departed, but for themselves, and could be addressed through ritual visiting called Xantolo, an ordinary communion between the dead and the living. Mexican tradition still holds that Xantolo is always present in certain places and activities, including marigold fields, the cultivation of corn, the preparation of tamales and pan de muerto. Interestingly, farmers' markets are said to be loaded with Xantolo.

Granted, vegetarian naming wrests meat eating from a context of acceptance; this does not invalidate its mission. One thing must be acknowledged about vegetarian naming as exemplified in the above examples: these are true words. The dissonance they produce is not due to their being false, but to their being too accurate. These words do not adhere to our common discourse which presumes the edibility of animals. Just as feminists proclaimed that 'rape is violence, not sex,' vegetarians wish to name the violence of meat eating. Both groups challenge commonly used terms. Mary Daly calls the phrase 'forcible rape' a reversal by redundancy because it implies that all rapes are not forcible. This example highlights the role of language in masking violence, in this case an adjective deflects attention from the violence inherent in the meaning of the noun. The adjective confers a certain benignity on the word 'rape.' Similarly, the phrase 'humane slaughter' confers a certain benignity on the term 'slaughter.' Daly would call this the process of 'simple inversion': 'the usage of terms and phrases to label...activities as the opposite of what they really are.' The use of adjectives in the phrases 'humane slaughter' and 'forcible rape' promotes a conceptual misfocusing that relativizes these acts of violence. Additionally, as we ponder how the end is achieved, 'forcibly,' 'humanely,' our attention is continously framed so that the absent referents--women, animals--do not appear. Just as all rapes are forcible, all slaughter of animals for food is inhumane regardless of what it is called.

The bartender is Irish. Jumped a student visa about ten years ago but nothing for him to worry about. The cook, though, is Mexican. Some poor bastard at ten dollars an hour—and probably has to wash the dishes, too. La Migra take notice of his immigration status—they catch sight of his bowl cut on the way home to Queens and he’ll have a problem. He looks different than the Irish and the Canadians—and he’s got Lou Dobbs calling specifically for his head every night on the radio. (You notice, by the way, that you never hear Dobbs wringing his hands over our border to the North. Maybe the “white” in Great White North makes that particular “alien superhighway” more palatable.) The cook at the Irish bar, meanwhile, has the added difficulty of predators waiting by the subway exit for him (and any other Mexican cooks or dishwashers) when he comes home on Friday payday. He’s invariably cashed his check at a check-cashing store; he’s relatively small—and is unlikely to call the cops. The perfect victim. The guy serving my drinks, on the other hand, as most English-speaking illegal aliens, has been smartly gaming the system for years, a time-honored process everybody at the INS is fully familiar with: a couple of continuing education classes now and again (while working off the books) to get those student visas. Extensions. A work visa. A “farm” visa. Weekend across the border and repeat. Articulate, well-connected friends—the type of guys who own, for instance, lots of Irish bars—who can write letters of support lauding your invaluable and “specialized” skills, unavailable from homegrown bartenders. And nobody’s looking anyway. But I digress…

In Wegner’s studies, participants are asked to try hard not to think about something, such as a white bear, or food, or a stereotype. This is hard to do. More important, the moment one stops trying to suppress a thought, the thought comes flooding in and becomes even harder to banish. In other words, Wegner creates minor obsessions in his lab by instructing people not to obsess. Wegner explains this effect as an “ironic process” of mental control. 32 When controlled processing tries to influence thought (“Don’t think about a white bear!”), it sets up an explicit goal. And whenever one pursues a goal, a part of the mind automatically monitors progress, so that it can order corrections or know when success has been achieved. When that goal is an action in the world (such as arriving at the airport on time), this feedback system works well. But when the goal is mental, it backfires. Automatic processes continually check: “Am I not thinking about a white bear?” As the act of monitoring for the absence of the thought introduces the thought, the person must try even harder to divert consciousness. Automatic and controlled processes end up working at cross purposes, firing each other up to ever greater exertions. But because controlled processes tire quickly, eventually the inexhaustible automatic processes run unopposed, conjuring up herds of white bears. Thus, the attempt to remove an unpleasant thought can guarantee it a place on your frequent-play list of mental ruminations.

Here’s a simple definition of ideology: “A set of beliefs about the proper order of society and how it can be achieved.”8 And here’s the most basic of all ideological questions: Preserve the present order, or change it? At the French Assembly of 1789, the delegates who favored preservation sat on the right side of the chamber, while those who favored change sat on the left. The terms right and left have stood for conservatism and liberalism ever since. Political theorists since Marx had long assumed that people chose ideologies to further their self-interest. The rich and powerful want to preserve and conserve; the peasants and workers want to change things (or at least they would if their consciousness could be raised and they could see their self-interest properly, said the Marxists). But even though social class may once have been a good predictor of ideology, that link has been largely broken in modern times, when the rich go both ways (industrialists mostly right, tech billionaires mostly left) and so do the poor (rural poor mostly right, urban poor mostly left). And when political scientists looked into it, they found that self-interest does a remarkably poor job of predicting political attitudes.9 So for most of the late twentieth century, political scientists embraced blank-slate theories in which people soaked up the ideology of their parents or the TV programs they watched.10 Some political scientists even said that most people were so confused about political issues that they had no real ideology at all.11 But then came the studies of twins. In the 1980s, when scientists began analyzing large databases that allowed them to compare identical twins (who share all of their genes, plus, usually, their prenatal and childhood environments) to same-sex fraternal twins (who share half of their genes, plus their prenatal and childhood environments), they found that the identical twins were more similar on just about everything.12 And what’s more, identical twins reared in separate households (because of adoption) usually turn out to be very similar, whereas unrelated children reared together (because of adoption) rarely turn out similar to each other, or to their adoptive parents; they tend to be more similar to their genetic parents. Genes contribute, somehow, to just about every aspect of our personalities.13 We’re not just talking about IQ, mental illness, and basic personality traits such as shyness. We’re talking about the degree to which you like jazz, spicy foods, and abstract art; your likelihood of getting a divorce or dying in a car crash; your degree of religiosity, and your political orientation as an adult. Whether you end up on the right or the left of the political spectrum turns out to be just as heritable as most other traits: genetics explains between a third and a half of the variability among people on their political attitudes.14 Being raised in a liberal or conservative household accounts for much less. How can that be? How can there be a genetic basis for attitudes about nuclear power, progressive taxation, and foreign aid when these issues only emerged in the last century or two? And how can there be a genetic basis for ideology when people sometimes change their political parties as adults? To answer these questions it helps to return to the definition of innate that I gave in chapter 7. Innate does not mean unmalleable; it means organized in advance of experience. The genes guide the construction of the brain in the uterus, but that’s only the first draft, so to speak. The draft gets revised by childhood experiences. To understand the origins of ideology you have to take a developmental perspective, starting with the genes and ending with an adult voting for a particular candidate or joining a political protest. There are three major steps in the process. Step

Humans never outgrow their need to connect with others, nor should they, but mature, truly individual people are not controlled by these needs. Becoming such a separate being takes the whole of a childhood, which in our times stretches to at least the end of the teenage years and perhaps beyond. We need to release a child from preoccupation with attachment so he can pursue the natural agenda of independent maturation. The secret to doing so is to make sure that the child does not need to work to get his needs met for contact and closeness, to find his bearings, to orient. Children need to have their attachment needs satiated; only then can a shift of energy occur toward individuation, the process of becoming a truly individual person. Only then is the child freed to venture forward, to grow emotionally. Attachment hunger is very much like physical hunger. The need for food never goes away, just as the child's need for attachment never ends. As parents we free the child from the pursuit of physical nurturance. We assume responsibility for feeding the child as well as providing a sense of security about the provision. No matter how much food a child has at the moment, if there is no sense of confidence in the supply, getting food will continue to be the top priority. A child is not free to proceed with his learning and his life until the food issues are taken care of, and we parents do that as a matter of course. Our duty ought to be equally transparent to us in satisfying the child's attachment hunger. In his book On Becoming a Person, the psychotherapist Carl Rogers describes a warm, caring attitude for which he adopted the phrase unconditional positive regard because, he said, “It has no conditions of worth attached to it.” This is a caring, wrote Rogers, “which is not possessive, which demands no personal gratification. It is an atmosphere which simply demonstrates I care; not I care for you if you behave thus and so.” Rogers was summing up the qualities of a good therapist in relation to her/his clients. Substitute parent for therapist and child for client, and we have an eloquent description of what is needed in a parent-child relationship. Unconditional parental love is the indispensable nutrient for the child's healthy emotional growth. The first task is to create space in the child's heart for the certainty that she is precisely the person the parents want and love. She does not have to do anything or be any different to earn that love — in fact, she cannot do anything, since that love cannot be won or lost. It is not conditional. It is just there, regardless of which side the child is acting from — “good” or “bad.” The child can be ornery, unpleasant, whiny, uncooperative, and plain rude, and the parent still lets her feel loved. Ways have to be found to convey the unacceptability of certain behaviors without making the child herself feel unaccepted. She has to be able to bring her unrest, her least likable characteristics to the parent and still receive the parent's absolutely satisfying, security-inducing unconditional love. A child needs to experience enough security, enough unconditional love, for the required shift of energy to occur. It's as if the brain says, “Thank you very much, that is what we needed, and now we can get on with the real task of development, with becoming a separate being. I don't have to keep hunting for fuel; my tank has been refilled, so now I can get on the road again.” Nothing could be more important in the developmental scheme of things.

Obviously, in those situations, we lose the sale. But we’re not trying to maximize each and every transaction. Instead, we’re trying to build a lifelong relationship with each customer, one phone call at a time. A lot of people may think it’s strange that an Internet company is so focused on the telephone, when only about 5 percent of our sales happen through the telephone. In fact, most of our phone calls don’t even result in sales. But what we’ve found is that on average, every customer contacts us at least once sometime during his or her lifetime, and we just need to make sure that we use that opportunity to create a lasting memory. The majority of phone calls don’t result in an immediate order. Sometimes a customer may be calling because it’s her first time returning an item, and she just wants a little help stepping through the process. Other times, a customer may call because there’s a wedding coming up this weekend and he wants a little fashion advice. And sometimes, we get customers who call simply because they’re a little lonely and want someone to talk to. I’m reminded of a time when I was in Santa Monica, California, a few years ago at a Skechers sales conference. After a long night of bar-hopping, a small group of us headed up to someone’s hotel room to order some food. My friend from Skechers tried to order a pepperoni pizza from the room-service menu, but was disappointed to learn that the hotel we were staying at did not deliver hot food after 11:00 PM. We had missed the deadline by several hours. In our inebriated state, a few of us cajoled her into calling Zappos to try to order a pizza. She took us up on our dare, turned on the speakerphone, and explained to the (very) patient Zappos rep that she was staying in a Santa Monica hotel and really craving a pepperoni pizza, that room service was no longer delivering hot food, and that she wanted to know if there was anything Zappos could do to help. The Zappos rep was initially a bit confused by the request, but she quickly recovered and put us on hold. She returned two minutes later, listing the five closest places in the Santa Monica area that were still open and delivering pizzas at that time. Now, truth be told, I was a little hesitant to include this story because I don’t actually want everyone who reads this book to start calling Zappos and ordering pizza. But I just think it’s a fun story to illustrate the power of not having scripts in your call center and empowering your employees to do what’s right for your brand, no matter how unusual or bizarre the situation. As for my friend from Skechers? After that phone call, she’s now a customer for life. Top 10 Ways to Instill Customer Service into Your Company   1. Make customer service a priority for the whole company, not just a department. A customer service attitude needs to come from the top.   2. Make WOW a verb that is part of your company’s everyday vocabulary.   3. Empower and trust your customer service reps. Trust that they want to provide great service… because they actually do. Escalations to a supervisor should be rare.   4. Realize that it’s okay to fire customers who are insatiable or abuse your employees.   5. Don’t measure call times, don’t force employees to upsell, and don’t use scripts.   6. Don’t hide your 1-800 number. It’s a message not just to your customers, but to your employees as well.   7. View each call as an investment in building a customer service brand, not as an expense you’re seeking to minimize.   8. Have the entire company celebrate great service. Tell stories of WOW experiences to everyone in the company.   9. Find and hire people who are already passionate about customer service. 10. Give great service to everyone: customers, employees, and vendors.