Prioritize And Execute Quotes

Cover and Move, Simple, Prioritize and Execute, and Decentralized Command.

Focus is one of the main pillars of self-discipline; a person who lacks the ability to focus is almost certainly one who will also lack discipline. Focus itself is dependent on something that neuroscientists call executive functions. The three executive functions that we are most concerned with when it comes to being disciplined are working memory, impulse control, and cognitive flexibility and adaptability. You can see why they are aptly named the executive functions. Your brain has to be able to set and pursue goals, prioritize activities, filter distractions, and control unhelpful inhibitions.

Edward M. Hallowell, a psychiatrist who specializes in brain science, explains, play has a positive effect on the executive function of the brain. “The brain’s executive functions,” he writes, “include planning, prioritizing, scheduling, anticipating, delegating, deciding, analyzing—in short, most of the skills any executive must master in order to excel in business.

Two Dimensions of Executive Skills: Thinking and Doing Executive skills involving thinking (cognition) Working memory Planning/prioritization Organization Time management Metacognition Executive skills involving doing (behavior) Response inhibition Emotional control Sustained attention Task initiation Goal-directed persistence Flexibility

Impulsivity and a tendency toward perseveration but away from reciprocity lead us to dominate the conversation, redirect the topic back toward our favorite, and interrupt other people frequently. Our limited theory of mind makes it difficult to register when we’re boring or running off those around us—and executive function differences make it incredibly difficult to stop or redirect even when we do. As so often happens, we confuse attention for affection, prioritize accuracy over pleasantry, and instead of interesting and charming, we’ve managed to convey ourselves as self-centered and one-dimensional. Which

While all executive skills are important, when it comes to teenagers, parents are likely to be particularly aware of the impact of specific skills. For example, in managing the demands of school, sports, work, and an active social life, the skills of planning/prioritization, organization, task initiation, and time management are particularly important.

To implement Prioritize and Execute in any business, team, or organization, a leader must: • evaluate the highest priority problem. • lay out in simple, clear, and concise terms the highest priority effort for your team. • develop and determine a solution, seek input from key leaders and from the team where possible. • direct the execution of that solution, focusing all efforts and resources toward this priority task. • move on to the next highest priority problem. Repeat. • when priorities shift within the team, pass situational awareness both up and down the chain. • don’t let the focus on one priority cause target fixation. Maintain the ability to see other problems developing and rapidly shift as needed.

as Edward M. Hallowell, a psychiatrist who specializes in brain science, explains, play has a positive effect on the executive function of the brain. “The brain’s executive functions,” he writes, “include planning, prioritizing, scheduling, anticipating, delegating, deciding, analyzing—in short, most of the skills any executive must master in order to excel in business.

Mental toughness is the ability to focus on and execute solutions, especially in the face of adversity. Greatness rarely happens on accident. If you want to achieve excellence, you will have to act like you really want it. How? Quite simply: by dedicating time and energy into consistently doing what needs to be done. Excuses are the antithesis of accountability. Important decisions aren’t supposed to be easy, but don’t let that stop you from making them. When it comes to decisions, decide to always decide. The second we stop growing, we start dying. Stagnation easily morphs into laziness, and once a person stops trying to grow and improve, he or she is nothing more than mediocre. Develop the no-excuse mentality. Do not let anything interrupt those tasks that are most critical for growth in the important areas of your life. Find a way, no matter what, to prioritize your daily process goals, even when you have a viable excuse to justify not doing it. “If you don’t evaluate yourself, how in the heck are you ever going to know what you are doing well and what you need to improve? Those who are most successful evaluate themselves daily. Daily evaluation is the key to daily success, and daily success is the key to success in life. If you want to achieve greatness, push yourself to the limits of your potential by continuously looking for improvements. Within 60 seconds, replace all problem-focused thought with solution-focused thinking. When people focus on problems, their problems actually grow and reproduce. When you train your mind to focus on solutions, guess what expands? Talking about your problems will lead to more problems, not to solutions. If you want solutions, start thinking and talking about your solutions. Believe that every problem, no matter how large, has at the very least a +1 solution, you will find it easier to stay on the solution side of the chalkboard. When you set your mind to do something, find a way to get it done…no matter what! If you come up short on your discipline, keep fighting, kicking, and scratching to improve. Find the nearest mirror and look yourself in the eye while you tell yourself, “There is no excuse, and this will not happen again.” Get outside help if needed, but never, ever give up on being disciplined. Greatness will not magically appear in your life without significant accountability, focus, and optimism on your part. Are you ready to commit fully to turning your potential into a leadership performance that will propel you to greatness. Mental toughness is understanding that the only true obstacles in life are self-imposed. You always have the choice to stay down or rise above. In truth, the only real obstacles to your ultimate success will come from within yourself and fall into one of the following three categories: apathy, laziness and fear. Laziness breeds more laziness. When you start the day by sleeping past the alarm or cutting corners in the morning, you’re more likely to continue that slothful attitude later in the day.

The larger and more complex a company becomes, the more important it is for senior managers to train employees at every level, acting autonomously, to make prioritization decisions that are consistent with the strategic direction and the business model of the company. That is why successful senior executives spend so much time articulating clear, consistent values that are broadly understood throughout the organization. Over time, a company’s values must evolve to conform to its cost structure or its income statement, because if the company is to survive, employees must prioritize those things that help the company to make money in the way that it is structured to make money.

But when you actually break down the amount of time, energy, skill, planning, and maintenance that go into care tasks, they no longer seem simple. For example, the care task of feeding yourself involves more than just putting food into your mouth. You must also make time to figure out the nutritional needs and preferences of everyone you’re feeding, plan and execute a shopping trip, decide how you’re going to prepare that food and set aside the time to do so, and ensure that mealtimes come at correct intervals. You need energy and skill to plan, execute, and follow through on these steps every day, multiple times a day, and to deal with any barriers related to your relationship with food and weight, or a lack of appetite due to medical or emotional factors. You must have the emotional energy to deal with the feeling of being overwhelmed when you don’t know what to cook and the anxiety it can produce to create a kitchen mess. You may also need the skills to multitask while working, dealing with physical pain, or watching over children. Now let’s look at cleaning: an ongoing task made up of hundreds of small skills that must be practiced every day at the right time and manner in order to “keep going on the business of life.” First, you must have the executive functioning to deal with sequentially ordering and prioritizing tasks.1 You must learn which cleaning must be done daily and which can be done on an interval. You must remember those intervals. You must be familiar with cleaning products and remember to purchase them. You must have the physical energy and time to complete these tasks and the mental health to engage in a low-dopamine errand for an extended period of time. You must have the emotional energy and ability to process any sensory discomfort that comes with dealing with any dirty or soiled materials. “Just clean as you go” sounds nice and efficient, but most people don’t appreciate the hundreds of skills it takes to operate that way and the thousands of barriers that can interfere with execution.

managers in most companies are already overwhelmed with good ideas. Their challenge lies in prioritization and execution,

MODEL 2: Multiple Stakeholder Sustainability, Fons Trompenaars and Peter Woolliams (2010) PROBLEM STATEMENT How can I assess the most significant organizational dilemmas resulting from conflicting stakeholder demands and also assess organizational priorities to create sustainable performance? ESSENCE Organizational sustainability is not limited to the fashionable environmental factors such as emissions, green energy, saving scarce resources, corporate social responsibility, and so on. The future strength of an organization depends on the way leadership and management deal with the tensions between the five major entities facing any organization: efficiency of business processes, people, clients, shareholders and society. The manner in which these tensions are addressed and resolved determines the future strength and opportunities of an organization. This model proposes that sustainability can be defined as the degree to which an organization is capable of creating long-term wealth by reconciling its most important (‘golden’) dilemmas, created between these five components. From this, professors and consultants Fons Trompenaars and Peter Woolliams have identified ten dimensions consisting of dilemmas formed from these five components, because each one competes with the other four. HOW TO USE THE MODEL: The authors have developed a sustainability scan to use when making a diagnosis. This scan reveals: The major dilemmas and how people perceive the organization’s position in relation to these dilemmas; The corporate culture of an organization and their openness to the reconciliation of the major dilemmas; The competence of its leadership to reconcile these dilemmas. After the diagnosis, the organization can move on to reconciling the major dilemmas that lead to sustainable performance. To this end, the authors developed a dilemma reconciliation process. RESULTS To achieve sustainable success, organizations need to integrate the competing demands of their key stakeholders: operational processes, employees, clients, shareholders and society. By diagnosing and connecting different viewpoints and values, their research and consulting practice results in a better understanding of: The key challenges the organization faces with its various stakeholders and how to prioritize them; The extent to which leadership and management are capable of addressing the organizational dilemmas; The personal values of employees and their alignment with organizational values. These results help an organization define a corporate strategy in which crucial dilemmas are reconciled, and ensure that the company’s leadership is capable of executing the strategy sustainably. It does so while specifically addressing the company’s wealth-creating processes before the results show up in financial reports. It attempts to anticipate what the corporate financial performance will be some six months to three years in the future, as the financial effects of dilemma reconciliation are budgeted.

If you’re an entrepreneur or business executive the charge is equally clear: you must remove the walls between your sales and marketing organization and product development. You must move quickly to an integrated growth organization and foster a culture that prioritizes growth across the company.

Legal risks may be daunting, but you may be surprised to learn that the most common objection I have heard over the years to building an MVP is fear of competitors—especially large established companies—stealing a startup’s ideas. If only it were so easy to have a good idea stolen! Part of the special challenge of being a startup is the near impossibility of having your idea, company, or product be noticed by anyone, let alone a competitor. In fact, I have often given entrepreneurs fearful of this issue the following assignment: take one of your ideas (one of your lesser insights, perhaps), find the name of the relevant product manager at an established company who has responsibility for that area, and try to get that company to steal your idea. Call them up, write them a memo, send them a press release—go ahead, try it. The truth is that most managers in most companies are already overwhelmed with good ideas. Their challenge lies in prioritization and execution, and it is those challenges that give a startup hope of surviving.10 If a competitor can outexecute a startup once the idea is known, the startup is doomed anyway. The reason to build a new team to pursue an idea is that you believe you can accelerate through the Build-Measure-Learn feedback loop faster than anyone else can. If that’s true, it makes no difference what the competition knows. If it’s not true, a startup has much bigger problems, and secrecy won’t fix them. Sooner or later, a successful startup will face competition from fast followers. A head start is rarely large enough to matter, and time spent in stealth mode—away from customers—is unlikely to provide a head start. The only way to win is to learn faster than anyone else. Many startups plan to invest

Over time, one of this engine's most potent impacts is in prioritizing investments for customer-driven growth by shifting the annual planning process. Instead of starting with the silos, leaders start with the customers' lives, identify priorities, and then determine collectively the investments to improve them to earn the right to growth. Without alignment among your executive team to regularly review the customer journey that this engine affords, investments are not fully optimized. Tactical actions are budgeted and implemented by silo, but complete customer experiences that drive growth are not improved. Rinse and repeat.

Executives, being executives, have a natural prioritization of how best to use their time and brains during meetings. Unless told otherwise, their default mode is decision making. When I want the people I am presenting to in that mode, I start my bullet with “Approve…,” “Adopt…,” or “Authorize…” The second mode executives operate in is problem-solving mode. If you start a bullet with “Problem solve…,” “Explore…,” or “Brainstorm…,” your audience knows you are seeking thoughtful input rather than a quick decision. Finally, the third mode in which executives operate is the passive listening one. Spend the least time in this final mode because it is not an effective use of senior leaders’ time. I begin agenda bullets with “Review…” or “Evaluate…” to signal to my audience that I am about to share information.

Managers handle parallel projects all the time. They juggle with people, work tasks, and goals to ensure the success of every project process. However, managing projects, by design, is not an easy task. Since there are plenty of moving parts, it can easily become disorganized and chaotic. It is vital to use an efficient project management system to stay organized at work while designing and executing projects. Project Management Online Master's Programs From XLRI offers unique insights into project management software tools and make teams more efficient in meeting deadlines. How can project management software help you? Project management tools are equipped with core features that streamline different processes including managing available resources, responding to problems, and keeping all the stakeholders involved. Having the best project management software can make a significant influence on the operational and strategic aspects of the company. Here is a list of 5 key benefits to project professionals and organizations in using project management software: 1. Enhanced planning and scheduling Project planning and scheduling is an important component of project management. With project management systems, the previous performance of the team relevant to the present project can be accessed easily. Project managers can enroll in an online project management course to develop a consistent management plan and prioritize tasks. Critical tasks like resource allocation, identification of dependencies, and project deliverables can be completed comfortably using project management software. 2. Better collaboration Project teams sometimes have to handle cross-functional projects along with their day to day responsibilities. Communication between different team members is critical to avoid expensive delays and precludes the waste of precious resources. A key upside of project management software is that it makes effectual collaboration extremely simple. All project communication is stored in a universally accessible place. The project management online master's program offers unique insights to project managers on timeline and status updates which leads to a synergy between the team’s functions and project outcomes. 3. Effective task delegation Assigning tasks to team members in a fair way is a challenging proposition for most project managers. With a project management program, the delegation of project tasks can be easily done. In most instances, these programs send out automatic reminders when deadlines are approaching to ensure a smooth and efficient project workflow. 4. Easier File access and sharing Important documents should be safely accessed and shared among team members. Project management tools provide cloud-based storage which enables users to make changes, leave feedback and annotate easily. PM software logs any user changes to ensure project transparency within the team. 5. Easier integration of new members Project managers are responsible to get new members up to speed on the important project parameters within a short time. Project management online master's programs from XLRI Jamshedpuroffer vital learning to management professionals in maintaining a project log and in simplistically visualizing the complete project. Takeaway Choosing the perfect PM software for your organization helps you to effectively collaborate to achieve project success. Simple and intuitive PM tools are useful to enhance productivity in remote-working employees.

Most companies are notoriously bad at executing strategy. This is mainly due to a lack of focus on what’s most important to improve and a low sense of urgency for action. People struggle to prioritize important, long-term, strategic efforts against the crisis of the day. As a result, they fail to reach their growth potential.

The third Law of Combat: Prioritize and Execute. When multiple problems occur simultaneously (which happens often), taking on too many problems at once results in failure.

First, think about execution more sequentially than in parallel. Work on fewer things at the same time, and prioritize hard. Even if you're not sure about ranking priorities, do it anyway. The process alone will be enlightening. Figure out what matters most, what matters less, and what matters not at all. Otherwise your people will disagree about what's important. The questions you should ask constantly: What are we not going to do? What are the consequences of not doing something?

While adapting perfectly to the preservation of these distinctions at an ideological level, neo-liberal rationality effects an unprecedented deactivation of their normative character. Dilution of public law in favour of private law; configuration of public activity to the criteria of profitability and productivity; symbolic devaluation of law as the specific act of the legislature; strengthening of the executive; prioritization of procedure; a tendency for police powers to break free of any judicial control; promotion of the 'citizen-consumer' responsible for arbitrating between competing 'political offers' - these are so many proven trends attesting to the depletion of liberal democracy as a political norm.

Let’s be honest,” Patty says. “Priority 1 is whoever is yelling the loudest, with the tie-breaker being who can escalate to the most senior executive. Except when they’re more subtle. I’ve seen a bunch of my staff always prioritizing a certain manager’s requests, because he takes them out to lunch once a month.

The hands and feet: action. Action, the hands and feet of following through, means prioritizing execution and simple motion.

Later, Reece. Make sense of this later. Win the fight. Prioritize and execute. Where is the nearest threat?

Prioritize and execute.

You have two options in handling life. You can choose to run around like a basket-case trying to catch up on everything and accomplishing nothing. Or you can plan, prioritize and execute your top priority tasks and problems.

Then on to eight hours of sleep. I prioritize sleep unless I’m traveling in different time zones. Sometimes getting eight hours is impossible, but I am very focused on it, and I need eight hours. I think better. I have more energy. My mood is better. And think about it: As a senior executive, what do you really get paid to do? You get paid to make a small number of high-quality decisions. Your job is not to make thousands of decisions every day.

It’s embarrassing for any executive or professional to forget the name of the person you just met, but it’s not life-changing. It’s the other working memory lapses that have a much bigger impact on your relationships and your career: consistently veering off course during a conversation, interrupting people because you’re afraid you’ll forget what you want to say, or arriving late for important meetings because once again you got caught up in a phone call. It’s not just frustrating for you – but for everyone else around you. No matter how good your intentions are, weak working memory will wreak havoc with your results. The significance of working memory to your overall performance cannot be overstated. It is the linchpin to all other executive functions. If it’s in top working order, other executive functions will be too. When prioritizing, working memory helps you remember – in the moment – all possible priorities while you sort through them. When planning, working memory helps you hold in your head all the details that you need to make time for. Regulating your emotions requires you to remember what you’re trying to achieve – despite the pull of strong feelings. You may be accomplished and highly intelligent and still struggle with working memory. When you do, the contrast between your intellectual ability and your ability to execute consistently can have a devasting impact on your self-concept. No matter how smart you are, or how much you care, the people around you may judge you for these working memory lapses and not who you truly are. Worse, you may be judging yourself. Here are some ways to support your working memory: Identify when you will need memory strategies You are unique. Know your strengths and weaknesses. Great memory strategists know themselves and have a tool kit for every occasion. Good strategies are efficient, automatic and flexible. Assume you’ll forget – everything Never assume you’ll remember something just because it’s front of mind right now. Your brain needs a strategy to remember it 30 minutes from now. Or tomorrow. Create your own external hard drives Visuals are essential. Plans, agendas, and a central notebook are all great. Whatever method you choose, it should be in plain sight. If you have to open a device, or look for the post-it-note, you’re giving your working memory one more thing to remember – which will definitely not help you. Create visual memory This is a good trick for someone with solid inner vision. Put the idea into your mind’s eye. See it. Experience it. Describe it to yourself. When time comes to remember it, go to your mind’s eye to find it. Say it out loud As you say it out loud to yourself or another person, really pay attention to the words. If you forget names, repeat that person’s name and look at them while focusing on connecting their name to what you know about them. Chunk information Practice categorizing or chunking items that go together and focus on the chunk, not the detail. Your working memory remembers chunks of information much better than 30 odd details. Pay attention to your working memory and show the world – and yourself – just how amazing you are!

Big market ripe for disruption. You have identified a large mainstream consumer purchase and process that is inconvenient or unpleasant, and it is associated with a product that has long margins that will give you plenty of funding for both reducing prices and building a brand. 2.   Unfair advantage. You have conceived of a company position and customer acquisition strategy that will take the company from 0 to 60 because you have unique insight and ability to execute on that vision, or you have direct access to deep pockets of capital, technologies, influencers, or experts who can make your product a compelling and newsworthy breakthrough. 3.   Total experience. You have thought out the entire end-to-end consumer experience and can specifically identify how your company will radically improve over the current experience. You are capable of executing that experience from Day One. 4.   Digital savvy to scale. Your founding team has deep experience in harnessing the Internet for customer acquisition, and you have a clear sense of what digital strategy and channels you will prioritize.

The most advanced part of our brain is the prefrontal cortex. This thin layer of brain tissue within our forehead does the type of thinking that makes us human. It helps us make long-term plans, prioritize, and suppress urges. It’s the part of your brain that helps you avoid that extra donut when you’re on a diet, or decide to cook dinner at home to save money for a trip to Hawaii. Neuroscientists often refer to the prefrontal cortex as the “CEO of the brain.” The prefrontal cortex sits at a big mahogany desk all day and fields proposals from other parts of the brain. The prefrontal cortex keeps things running, and keeps the paychecks coming. But when it comes to creativity, the prefrontal cortex is a real spoilsport. Think of your brain as a racquetball court. There are a bunch of super-bouncy blue balls flying around the court, each representing a concept in your brain. The blue racquetballs are diverging all over, bouncing off the side walls, the back wall – even the ceiling. Every once in a while, two or more balls collide, like a moment of insight, to form an idea. But the prefrontal cortex keeps interfering. The prefrontal cortex is focused on the rules of the game – making sure that each ball bounces only once on the floor before hitting the front wall again. The prefrontal cortex is frantically running around with a racquet, smacking each ball to the front wall of the court. The intention is to follow the rules of the game. The effect is fewer collisions, and fewer insights. To do the divergent thinking required to have insights, you need as little interference from the prefrontal cortex as possible. In fact, the prefrontal cortex is so detrimental to insightful thinking that the people who are some of the best at solving insight puzzles – are people with damaged prefrontal cortices. Their prefrontal cortices aren’t interfering with the racquetballs flying around the court. They have more collisions – more insights. Now don’t go driving a screwdriver into your forehead. You do not want prefrontal cortex damage if you can help it. As I mentioned, having insights does not necessarily mean having great ideas. Even if those ideas are great, you have to execute on them – something that’s hard to do if you have a prefrontal cortex injury. But you can keep the prefrontal cortex from interfering with your ideas if you can do your creative thinking when your prefrontal cortex isn’t working so well. That would be your Creative Sweet Spot. Create the Conditions for Collision For most people, this time when the prefrontal cortex isn’t working so well is first thing in the morning. Most of us are a little

Phase 1: Discovery 1. Define the problem statement What is the challenge that will be solved? The problem statement is defined at this step and becomes the foundation of the project. Here is a sample problem statement: The company has more than one hundred thousand email addresses and has sent more than one million emails in the last twelve months, but open rates remain low at 8 percent, and sales attributed to email have remained flat since 2018. Based on current averages, a 2 percentage-point lift in email open rates could produce a $50,000 increase in sales over the next twelve months. It’s important to note that a strong and valid problem statement should include the value of solving the problem. This helps ensure that the project is worth the investment of resources and keeps everyone focused on the goal. 2. Build and prioritize the issues list What are the primary issues causing the problem? The issues are categorized into three to five primary groups and built into an issues tree. Sample issues could be: •​Low open rates •​Low click rates •​Low sales conversion rates 3. Identify and prioritize the key drivers. What factors are driving the issues and problem? Sample key drivers could include: •​List fatigue •​Email creatives •​Highly manual, human-driven processes •​Underutilized or missing marketing technology solutions •​Lack of list segmentation •​Lack of reporting and performance management •​Lack of personalization 4. Develop an initial hypothesis What is the preliminary road map to solving the problem? Here is a sample initial hypothesis: AI-powered technologies can be integrated to intelligently automate priority use cases that will drive email efficiency and performance. 5. Conduct discovery research What information can we gain about the problem, and potential solutions, from primary and secondary research? •​How are talent, technology, and strategy gaps impacting performance? •​What can be learned from interviews with stakeholders and secondary research related to the problem? Ask questions such as the following: •​What is the current understanding of AI within the organization? •​Does the executive team understand and support the goal of AI pilot projects?

Management consultant Ivy Lee visited Bethlehem Steel Company decades ago, long before it became the world’s largest independent steel producer. “With our services, you’ll know how to manage better,” said Lee to CEO Charles Schwab. Schwab grew indignant. “What we need around here is not more knowing, but more doing! If you’ll pep us up to do the things we already know we ought to do, I’ll gladly pay you anything you ask.” Lee took him up on the proposition. “In 20 minutes,” he told Schwab, “I’ll show you how to get your organization doing at least 50 percent more.” He started by having Schwab write down and prioritize his six most important tasks to complete in the next business day. Then he told Schwab, “Put the list in your pocket and take it out tomorrow and start working on number one. Look at that item every 15 minutes until it’s done. Then move on to the next, and the next. Don’t be concerned if you’ve only finished two or three, or even one, by quitting time. You’ll be working on the most important ones, and the others can wait.” The consultant encouraged Schwab to share this approach with his executives, judge its value, and “send me a check for whatever you think it’s worth.” Two weeks later, Lee received a check for $25,000—a king’s ransom in those days. In an accompanying note, Schwab said it was the most profitable lesson he’d ever learned. The lesson, of course, was the power of focus.

I understood how to implement the Laws of Combat that Jocko had taught us: Cover and Move, Simple, Prioritize and Execute, and Decentralized Command.

Then I ask this question: if you were to fault yourself in one of three areas, which would it be: (1) the inability to prioritize; (2) the inability or desire to organize around those priorities; or (3) the lack of discipline to execute around them, to stay with your priorities and organization? Most people say their main fault is a lack of discipline. On deeper thought, I believe that is not the case. The basic problem is that their priorities have not become deeply planted in their hearts and minds. They haven’t really internalized Habit 2.

Going forward, I recognized that I needed to better Prioritize and Execute. To do that, I needed to detach—to not get so focused on the details but instead be mindful of the broader aspects of the planning and approval process.

Prioritize and Execute. We verbalize this principle with this direction: “Relax, look around, make a call.” Even the most competent of leaders can be overwhelmed if they try to tackle multiple problems or a number of tasks simultaneously. The team will likely fail at each of those tasks. Instead, leaders must determine the highest priority task and execute.

Your level of focus will affect the extent of your self-discipline. Neuroscientists believe that your ability to focus is determined by your “executive functions,” including working memory, cognitive flexibility, adaptability, and impulse control. Discipline requires you to set goals, filter distractions, control unhelpful inhibitions, prioritize activities, and pursue the goals that you have set. Research states that these functions operate in a number of brain regions, including the anterior cingulate cortex, the orbitofrontal cortex, and the dorsolateral prefrontal cortex. You can improve these brain functions by targeting them. Self-discipline and focus work simultaneously. You can’t master one without the other because discipline is the ability to focus on one course of action until that goal has been accomplished.

your ability to focus is determined by your “executive functions,” including working memory, cognitive flexibility, adaptability, and impulse control. Discipline requires you to set goals, filter distractions, control unhelpful inhibitions, prioritize activities, and pursue the goals that you have set.

Do you know an executive leader in your industry who you can call on to help you navigae a problem? Someone at the midlevel who can tell you about job openings? Someone at the junior level who can help you take the temperature of employees just starting out, or teach you what the newer members of the workforce are prioritizing in the office? Someone at the junior just starting out, or teach you what the newer members of the workforce are prioritizing in the office? I always say it's important for me to know someone in every decade of life. Eventually the 60 somethings will retire and the 20 something contacts will move up, before you know it, that junior level employee you knew back in the day is running her own company and thanks to years of building a relationship, you have in.

Marlon was distraught. The execution, he wrote to Bud Burdick, had been “an act of vengeance” against a man “suffering from an emotional disease.” In the days that followed, he felt bereft. He missed the regular interactions he’d had with Bud and others in the anti-capital punishment crusade. “There is no one here who understands,” he told Burdick. He longed for the fellowship of people who thought as he did, who prioritized things the way he did, who saw the world the same. Within the circle of activists, Marlon was beloved, a very different experience from what he’d known in Hollywood. “Your visit here did a hell of a lot of people a hell of a lot of good,” Burdick wrote to him. “There was a fearful sense of being isolated and eccentric. You . . . did a lot to evaporate that feeling.

the four Laws of Combat: Cover and Move, Simple, Prioritize and Execute, and Decentralized Command.

A particularly effective means to help Prioritize and Execute under pressure is to stay at least a step or two ahead of real-time problems. Through careful contingency planning, a leader can anticipate likely challenges that could arise during execution and map out an effective response to those challenges before they happen.

Groupon is a study of the hazards of pursuing scale and valuation at all costs. In 2010, Forbes called it the “fastest growing company ever” after its founders raised $135 million in funding, giving Groupon a valuation of more than $1 billion after just 17 months.5 The company turned down a $6 billion acquisition offer from Google and went public in 2011 with one of the biggest IPOs since Google’s in 2004.6 It was one of the original unicorns. However, the business model had serious problems. Groupon sometimes sold so many Daily Deals that participating businesses were overwhelmed . . . even crippled. Other businesses accused Groupon of strong-arming them to sign up for Daily Deals. Customers started to view the group discount (the company’s bread and butter) as a sign that a participating business was desperate. Businesses stopped signing up. Journalists suggested that Groupon was prioritizing customer acquisition over retention — growth over value — and that it had gone public before it had a solid, proven business model.7 Groupon is still a player, with just over $3 billion in annual revenue in 2015. But its stock has fallen from $26 a share to about $4 today, and it has withdrawn from many international markets. Also revealing is that the company is suing IBM for patent infringement, something that will not create customer value.8 Many promising startups have paid the price for rushing to scale. We can see clues to potential future failures in the recent “down rounds” (stock purchases priced at a lower valuation than those of previous investors) hitting companies like Foursquare, Gilt Group, Jet, Jawbone, and Technorati. In their rush to build scale, executives and founders search for shortcuts to sustainable, long-term revenue growth.

Framing. While common sense suggests we should start to plan by defining goals, it also helps to study the lens through which we see problems and solutions. By examining needs, wants, feelings, and beliefs, we’re better able to know and share our vision and values. Imagining. By expanding our awareness of paths and possibilities, we create choice and inform strategy. We search and research for information, then play with models to stray beyond knowledge. Sketches draw insights that help us add options and refine plans. Narrowing. After diverging, it’s critical to converge by prioritizing paths and options. This requires study of drivers, levers, estimates, and consequences, as the value of a strategy is tied to time and risk. Deciding. While decisions are often made in an instant, the process of committing to and communicating a course of action merits time and attention. Instructions are essential to the rendering of intent. Words matter. So do numbers. Define metrics for success carefully. Executing. The dichotomy between planning and doing is false. In all sorts of contexts, we plan as we travel, build, or get things done. Reflecting. While it helps to ask questions throughout the process, we should also make space to look back at the whole from the end. Long before the invention of time, people used the North Star to find their way in the dark. In the future, I hope you will use these principles and practices to make your way in the world. Figure 1-10. Principles and practices of planning.

Management from an architecture perspective is about Striving toward technology excellence Delivering projects Resolving issues Partnering with executives Managing your time Grooming technical talent Enhancing your skill set These areas of management for architects are always in contention with one another. Change is a constant within these areas; the key is to learn to balance and prioritize these conflicting forces.

Finding time for strategic leadership means finding ways to be less occupied with management activities. Leaders must prioritize and delegate work, eliminate low value distractions, avoid micromanaging, and be selective with the meetings that they attend.

if you were to fault yourself in one of three areas, which would it be: (1) the inability to prioritize; (2) the inability or desire to organize around those priorities; or (3) the lack of discipline to execute around them, to stay with your priorities and organization? Most people say their main fault is a lack of discipline.

Organization is the first step towards execution. Organization is how you know what needs to be done. Prioritizing is deciding in which order to execute each activity. These two work together with Goal-Setting (discussed below) and Scheduling: arranging activities with your calendar/planner.

if you were to fault yourself in one of three areas, which would it be: (1) the inability to prioritize; (2) the inability or desire to organize around those priorities; or (3) the lack of discipline to execute around them, to stay with your priorities and organization?

Relax. Look around. Make a call.” Our SEAL platoon and task unit had trained extensively through dozens of desperate, chaotic, and overwhelming situations to prepare for just such a moment as this. I understood how to implement the Laws of Combat that Jocko had taught us: Cover and Move, Simple, Prioritize and Execute, and Decentralized Command. The Laws of Combat were the key to not just surviving a dire situation such as this, but actually thriving, enabling us to totally dominate the enemy and win. They guided my next move.

When overwhelmed, fall back upon this principle: Prioritize and Execute.

A particularly effective means to help Prioritize and Execute under pressure is to stay at least a step or two ahead of real-time problems. Through careful contingency planning, a leader can anticipate likely challenges that could arise during execution and map out an effective response to those challenges before they happen. That leader and his or her team are far more likely to win. Staying ahead of the curve prevents a leader from being overwhelmed when pressure is applied and enables greater decisiveness. If the team has been briefed and understands what actions to take through such likely contingencies, the team can then rapidly execute when those problems arise, even without specific direction from leaders. This is a critical characteristic of any high-performance, winning team in any business or industry. It also enables effective Decentralized Command (chapter 8).

When confronted with the enormity of operational plans and the intricate microterrain within those plans, it becomes easy to get lost in the details, to become sidetracked or lose focus on the bigger effort. It is crucial, particularly for leaders at the top of the organization, to “pull themselves off the firing line,” step back, and maintain the strategic picture. This is essential to help correctly prioritize for the team. With this perspective, it becomes far easier to determine the highest priority effort and focus all energies toward its execution. Then senior leaders must help subordinate team leaders within their team prioritize their efforts.

implement Prioritize and Execute in any business, team, or organization, a leader must: • evaluate the highest priority problem. • lay out in simple, clear, and concise terms the highest priority effort for your team. • develop and determine a solution, seek input from key leaders and from the team where possible. • direct the execution of that solution, focusing all efforts and resources toward this priority task. • move on to the next highest priority problem. Repeat. • when priorities shift within the team, pass situational awareness both up and down the chain. • don’t let the focus on one priority cause target fixation. Maintain the ability to see other problems developing and rapidly shift as needed.

I once worked with an executive team that needed help with their prioritization. They were struggling to identify the top five projects they wanted their IT department to complete over the next fiscal year, and one of the managers was having a particularly hard time with it. She insisted on naming eighteen “top priority” projects. I insisted that she choose five. She took her list back to her team, and two weeks later they returned with a list she had managed to shorten—by one single project! (I always wondered what it was about that one lone project that didn’t make the cut.) By refusing to make trade-offs, she ended up spreading five projects’ worth of time and effort across seventeen projects. Unsurprisingly, she did not get the results she wanted. Her logic had been: We can do it all. Obviously not. It is easy to see why it’s so tempting to deny the reality of trade-offs. After all, by definition, a trade-off involves two things we want. Do you want more pay or more vacation time? Do you want to finish this next e-mail or be on time to your meeting? Do you want it done faster or better?

The brain’s executive functions,” he writes, “include planning, prioritizing, scheduling, anticipating, delegating, deciding, analyzing—in short, most of the skills any executive must master in order to excel in business.

Principle 1: Leaders Embrace Extreme Ownership. "On any team, in any organization, all responsibility for success and failure rests with the leader. The leader must own everything in his or her world. There is no one else to blame." Principle 2: There Are No Bad Teams, Only Bad Leaders. "When leaders drive their teams to achieve a higher standard of performance, they must recognize that when it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate." Principle 3: Mission Clarity. "Everyone on the team must understand not only what do to, but why." Principle 4: Keep Your Ego in Check. "Ego clouds and disrupts everything: the planning process, the ability to take good advice, and the ability to accept constructive criticism." Principle 5: Teamwork. "Each member of the team is critical to success, though the main effort and supporting efforts must be clearly identified. If the overall team fails, everyone fails, even if a specific member or an element within the team did their job successfully. Pointing fingers and placing blame on others contributes to further dissension between teams and individuals. These individuals and teams must instead find a way to work together, communicate with each other, and mutually support one another. The focus must always be on how to best accomplish the mission." Principle 6: Simplicity and Clarity. "Leaders eliminate complexity in problems and in situations. Leaders bring clarity to a situation. They keep plans simple, clear, and concise." Principle 7: Prioritize and Execute. "Leaders must determine the highest priority task and execute. Prioritize and Execute." Principle 8: Decentralized Command. "Good leaders delegate. They trust their teams to execute. They provide freedom to execute by giving them clarity in the mission and clear boundaries." Principle 9: Manage Up and Manage Down. "As leader, if you don’t understand why decisions are being made, requests denied, or support allocated elsewhere, you must ask those questions up the chain. Then, once understood, you can pass that understanding down to your team." Principle 10: Discipline Equals Freedom.

On the battlefield, countless problems compound in a snowball effect, every challenge complex in its own right, each demanding attention. But a leader must remain calm and make the best decisions possible. To do this, SEAL combat leaders utilize Prioritize and Execute. We verbalize this principle with this direction: “Relax, look around, make a call.

I recently sat down with my direct report to go through the BRAVING Inventory and talk about the strengths and areas for growth in our working relationship. When we got to R—reliability—an issue surfaced about how I was often late to our meetings or needed to postpone them due to meetings with our executive team running late or being called at the last minute. It made my teammate think that I didn’t prioritize our time together. We came up with a plan together to address this issue by building in more time between meetings so I can be on time, and by getting clearer in our communication about how we address meeting changes when my schedule shifts. We left feeling committed to a new way of working together that has led to deeper trust.

All the training had imparted the instinct of Prioritize and Execute on the whole platoon. The entire team would simultaneously assess problems, figure out which one was most important with minimal direction from me, and handle it before moving on to the next priority problem.

Principle 1: Leaders Embrace Extreme Ownership. "On any team, in any organization, all responsibility for success and failure rests with the leader. The leader must own everything in his or her world. There is no one else to blame." Principle 2: There Are No Bad Teams, Only Bad Leaders. "When leaders drive their teams to achieve a higher standard of performance, they must recognize that when it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate." Principle 3: Mission Clarity. "Everyone on the team must understand not only what do to, but why." Principle 4: Keep Your Ego in Check. "Ego clouds and disrupts everything: the planning process, the ability to take good advice, and the ability to accept constructive criticism." Principle 5: Teamwork. "Each member of the team is critical to success, though the main effort and supporting efforts must be clearly identified. If the overall team fails, everyone fails, even if a specific member or an element within the team did their job successfully. Pointing fingers and placing blame on others contributes to further dissension between teams and individuals. These individuals and teams must instead find a way to work together, communicate with each other, and mutually support one another. The focus must always be on how to best accomplish the mission." Principle 6: Simplicity and Clarity. "Leaders eliminate complexity in problems and in situations. Leaders bring clarity to a situation. They keep plans simple, clear, and concise." Principle 7: Prioritize and Execute. "Leaders must determine the highest priority task and execute. Prioritize and Execute." Principle 8: Decentralized Command. "Good leaders delegate. They trust their teams to execute. They provide freedom to execute by giving them clarity in the mission and clear boundaries." Principle 9: Manage Up and Manage Down. "As leader, if you don’t understand why decisions are being made, requests denied, or support allocated elsewhere, you must ask those questions up the chain. Then, once understood, you can pass that understanding down to your team." Principle 10: Discipline Equals Freedom.

Strelsin asked CEOs an easy question: “How would you describe the most important aspect of your role in the organization?” The CEOs whose companies were inconsistent in their performance prioritized creating a vision, building a specific corporate culture, and developing a specific business strategy. But when Strelsin posed the same question to CEOs of industry-leading companies, most said that they had made it their personal mission, above all else, to simplify the lives of those who worked below them. They pursued simplification in a number of ways: they simplified their strategies so their peers and subordinates could focus on the most important challenges. They simplified their hierarchies, so that their companies could execute their strategies more effectively. They made it a priority to communicate in clear prose that inspired everyone to join in their company’s respective mission. In short, the most successful executives in Strelsin’s study excelled in their jobs because they regarded themselves not merely as CEOs, but as chief simplifiers.

Even the most competent of leaders can be overwhelmed if they try to tackle multiple problems or a number of tasks simultaneously. The team will likely fail at each of those tasks. Instead, leaders must determine the highest priority task and execute. When overwhelmed, fall back upon this principle: Prioritize and Execute.

Once you’ve narrowed down your list of potential approaches, you can use any prioritization framework to sort them. I’ve found the ICE framework helpful for this purpose. ICE stands for: Impact: If this works, how big will the potential impact be? Confidence: How likely is this to succeed? Ease of implementation: How easy is this to execute? ICE is often used to prioritize feature development, but it’s also a good tool for prioritizing marketing. To do this, list potential approaches in a spreadsheet and rate them on a scale of one through 10 for each of the above characteristics. I’ve seen people use several methods to get the score. Score = Impact x Confidence x Ease: This gives you a score with an exponential impact. In other words, the higher you rate any one area, the more confident you need to be. Score = (Impact + Confidence + Ease)/3: This gives you an average of these three scores. However you rank those facets, using the ICE framework is a way to get your approaches into a spreadsheet and figure out which are the best to start with. You can list things by high-level approaches (content marketing, PPC) or by individual tactics (ebook, blog post, guest posting, YouTube ads, Facebook ads). You can also start by ranking high-level approaches, then start a new tab in the spreadsheet to break down the top approaches by individual tactics. Then tackle the highest-rated approaches and tactics first.

The sweet spot for your work should be where all three intersect. If you’re focusing solely on things you’re good at that bring you joy, you can get stuck galloping down paths that are detrimental to the needs of your company. If you’re doing things the company needs that bring you joy (but you’re not good at), then you’re dragging your company down. But if you’re stuck doing things the company needs that you’re good at (but don’t like), that leads to burnout. That’s exactly what I was doing. I hired an executive assistant who lightened that load for a bit. She helped streamline a few things and made appointments, but what I really needed was someone to whom I could delegate at another level. At the time, I felt like we couldn’t afford someone who wasn’t contributing to the bottom line of the company. In retrospect, this was one of the biggest mistakes I made while building the company. I should have hired someone who could come into the office and handle operations. Things like legal, payroll, HR, and facilities. Most of these were outsourced to external providers, and it was just a matter of interfacing with them. As I look back at my descent into burnout, one thing that could have saved me was having enough funding to hire someone to do the work that didn’t bring me joy. Or prioritizing spending money on hiring and delegating tasks that didn’t move the business forward but were contributing to my lack of satisfaction at work. I hope you’re not at a place where the next section is helpful to you. I hope that you’re smarter than I was and are putting measures into place to keep yourself from burning out like I did. As Jason said in his talk: “The right question is what should you be doing differently now […] in order to build a company that’s more healthy and prosperous, and also avoid this balloon payment of emotional toil at the end.